GDPR And Authors: What You Need To Know

Great breakdown on GDPR.

Nicholas C. Rossis

I’ve received quite a few inquiries regarding the new European Union privacy legislation known as GDPR (General Data Protection Regulation). GDPR comes into effect on May 25, 2018. This regulation initially impacts European Union member countries and aims to protect people from companies selling personal data. To do this, it regulates the use of people’s personal data online and aims at ensuring that every business storing an individual’s personal information has their prior consent. Furthermore, people have the right to know which data is stored and to ask for their removal.

Does That Affect My Newsletter?

GDPR and authors | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book Image: Pixabay

The first question in most authors’ minds is: how does this affect my newsletter? There are four points to remember here:

First of all, if you’re in the US contacting solely Americans, you’re covered by the CAN-SPAM regulation; not GDPR. However, if you’re also addressing Europeans, you must enforce GDPR. In other words, the…

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Yecheilyah’s Book Reviews – The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

Title: The Author Blog: Easy Blogging for Busy Authors

Author: Anne R. Allen

Print Length: 176 pages

Publisher: Kotu Beach Press

Publication Date: December 4, 2017

Sold by: Amazon Digital Services LLC

ASIN: B077Y5DKP9

 

*I received a copy of this book as a gift from the author*

*Due to the high volume of reads I am behind on, reviews will no longer be restricted to Fridays. I will be publishing reviews on whatever day I get them out until I am caught up*

 

Anne R. Allen is no stranger to the blogging world. Writer’s Digest named “Anne R. Allen’s Blog…with Ruth Harris” one of the “Best 101 Websites for Writers”, and the blog made The Write Life’s list of the Best 100 Websites for Writers for 2017. Her advice and suggestions are shared daily by bloggers and authors such as myself. As her book is targeted, I am a busy Author but I also love to blog. Blogging. It has become one of the things I must incorporate into my schedule. I love interacting with the WordPress platform, networking with other authors, readers, and bloggers and being able to share my post on social media. In short, if there was a book out there for busy author bloggers, I am definitely one of them which is why I definitely knew I was going to need this book. I was not disappointed.

This book is extremely easy to understand which I think makes the “Easy” in the title so critical. It helps to guide those authors who are new to blogging in a way that leaves no stone unturned. Whether it is Blogger or WordPress, if you are an author (even if you’re not a busy one) Allen’s book will give you the tools you need to make blogging part of your platform. What I loved most of all is the information on how an author blog is different than a business blog. I also enjoyed the part on writing an author bio, which I applied immediately. What I loved least is some of the information on author newsletters.

While I don’t think everyone should do it at all (and I also agree with the author on some of the focus of some newsletters), I still think the email list can be beneficial for staying in communication with an author’s target audience. While my blog is more interactive and people can subscribe and also get email notifications of new posts, the email list helps me to organize exactly who the people are who are subscribed. I do not think the email list is for hard-selling (it doesn’t work) or anything most people tell you it is for but I do think it can be helpful to know who your supporters are more intimately. I love my blog. I have more interaction, feedback and more subscribers but I don’t know who everyone is, who is actually reading my content or what percentage of them are no longer paying attention. With an email list, I know exactly who is active, who is inactive, who clicks links, who open emails and who doesn’t. People who are no longer interested can also unsubscribe, giving me, even more, insight into the people who care and the people who do not care.

Nonetheless, there are still some really good pointers here so my disagreement with this part didn’t downgrade my thoughts on the book. Allen brings up some good pointers, such as: not using your list to advertise hard sell, promote or spam. How blogs show up on search engines, can be shared on social media and is interactive. I also like that she brings up the Street Team newsletter where everyone is treated as members of the author’s team to help to review and promote the work. I don’t like the idea either and have always thought there should be a separate list for this.

I wouldn’t recommend this book just for busy authors. I recommend this book for author bloggers in general. It’s an easy read and gives all the tools you need to start your author blog today.

 

Entertainment Factor: 5/5

Thought Provoking: 5/5

Authenticity / Believable: 5/5

Overall: 5/5

The Author Blog: Easy Blogging for Busy Authors is available now on Amazon. Authors, go get it!

Anne R A

Anne R. Allen is the author of nine comic novels. THE GATSBY GAME, FOOD OF LOVE, and THE LADY OF THE LAKEWOOD DINER are available singly or in a boxed set called BOOMER WOMEN. She’s also the author of the hilarious Camilla Randall mysteries: THE BEST REVENGE, GHOSTWRITERS IN THE SKY, SHERWOOD, LTD., NO PLACE LIKE HOME, SO MUCH FOR BUCKINGHAM, and THE QUEEN OF STAVES. She is currently published by Kotu Beach Press.

She also has a collection of short stories and verses called WHY GRANDMA BOUGHT THAT CAR.

She’s the co-author of HOW TO BE A WRITER IN THE E-AGE…A SELF-HELP GUIDE, written with Amazon #1 seller, Catherine Ryan Hyde.

Her latest book is THE AUTHOR BLOG: EASY BLOGGING FOR BUSY AUTHORS.

Writer’s Digest named “Anne R. Allen’s Blog…with Ruth Harris” one of the “Best 101 Websites for Writers”, and the blog made The Write Life’s list of the Best 100 Websites for Writers for 2017.

Anne is a graduate of Bryn Mawr College and spent twenty-five years in the theater–acting and directing–before taking up fiction writing. She is the former artistic director of the Patio Playhouse in Escondido, CA and now lives on the foggy Central Coast of California with an imaginary cat and a lot of fictional people.

Setting up with MailChimp

Setting up an email list isn’t part of every author’s platform but for those who are looking to set up, you have a number of them to choose from:

  • Convertkit
  • Mailerlite
  • Mailchimp
  • Aweber

….and so on…

Today, I’d like to talk a bit about MailChimp and show you how easy it is to get started. (It is free for your first 2,000 subscribers)

First, go to www.mailchimp.com and set up an account.

When creating a password, be sure you have a password using at least one capital letter, a number, and a special character:

Example_1 is an example of what would be accepted. If you don’t have at least one number, capital letter and special character it won’t let you go on.

After you set everything up, check your email and activate your account.

Here is where you enter your name and the name of your business.

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Next, you are going to have to add a physical address. This is because of anti-spam laws. Learn more about that HERE. But you can always come back to this page to change it later.

I would recommend your first and last name and the city, state, and zip in place of Do Not Contact. It looks more professional.

Your Name

Your City, State, Zip

Remember, a street address is optional so you don’t really need that and also remember that you can change this later.

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This is your dashboard. When you start sending emails you will see your campaign here, your data and so forth.

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Now for the fun part. It’s time to get started. First, you need to create a List. Click on the List tab.

Go ahead and create list.

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List Name > The Name of Your Newsletter

Default from email > Your Business Email

Default Name > I highly recommend using a name people are familiar with already, such as your name. I started with Literary Korner Publishing but then switched to Yecheilyah and my open rates have increased tremendously since then. For your default name, I recommend using your name.

Remind people why they signed up > Wherever people could have accessed your form, put that here “You are receiving this email because…”

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Scroll down and check the address for this list. If you want to change it from when you first set up, do that now.

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Scroll down. Now that Mailchimp has changed to offer Single Opt-In, you can decide if you want to continue with a double opt in or not. Double Opt-In means once people sign up to your list they will have to confirm again before they are added, like always. Single Opt-In means they are automatically signed up when they first fill out your form. No checking emails and confirmations. They will be automatically added.

If you want Single Opt-In, leave this as is. If you want double opt-in, click on it.

Now, move on to notifications and check all that apply. It’s just asking how often you’d like to be emailed on activity with this list.

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Next, you’ll see this page. Until someone is subscribed to your list, you’re done.

Or, you can manually add subscribers you have been given permission to add.

You can also import contacts from your email, assuming you’ve been given permission from those people to be added.

In any event, you won’t be able to send a Campaign or email until you have subscribers to the list.

To manually add subscribers, click add contacts and go from there. In the meantime, let’s move on to how to send emails.

(Reaching out to people to ask if they would like to join your list and if you can add them manually is another great way to increase your number of subscribers. Everyone doesn’t have to sign up, sometimes you can get creative and just ask around (Text messages, Facebook Messages, DM Twitter and IG Messages) All that matters is that you have their permission to sign them up.)

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I added myself so that I can show you how to create a Campaign. Click on the campaign tab to get started. This page will come up with the floating arrow to show you where to click.

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Click on Create Email

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Name your campaign. Whatever your email is about.

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The next page is self-explanatory. Just complete the fields based on your list. The To field will ask what list you are wanting this email sent to. Choose the list (you’ll just have one list if you just started), save and proceed to the other fields.

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When you get to Design Email, you’ll see a page come up that looks like this. Choose the template of your choice. I am going to go with the follow-up.

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This is where you design your email. It’s super easy. Just drag, drop and enter text wherever you want. I am not going to bore you with a step-by-step with this. At least not yet, maybe in another post. However, I would like to caution about one thing….

Screenshot (113)

When I first started my email list I had colors and pictures and it was just going all the way on. While I can only offer suggestions (not guaranteed solutions), I would advise against this. As much as we want to showcase our personality, it helps if our email design is plain and simple. I know, that sounds boring but it’s easier on your audience.

Your email list is really not about you, it’s about the people who read them. Everything, from your subject line to your content and even your design is about making it easier on your subscribers. Therefore, I would say to stay away from too many colors, lots of widgets and pictures, and super long emails.

Personally, I love using my Cartoon Bitmoji as well as my Banner. Aside from these basics, I have taken everything else away. Here’s a snapshot of my real email list to give you an example:

Top

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At the top I have my banner (which can be your logo) and a display of my social media buttons. I WOULDN’T PUT MY SOCIAL BUTTONS ALL THE WAY AT THE BOTTOM. I would put them at the top and at the bottom.

Body

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The body of my emails have gotten a makeover since I first started. Black letters or gray against a white background. That’s it. Plain, simple, and easy to read.

Bottom

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My bitmoji cartoon takes us on out with a reminder to add me to your address book (so my emails don’t go to your spam), check your Spam and Junk Folders (in case my emails go to spam), and a reminder that Gmail emails from Mailchimp tend to go into the promotions folder.

Very Bottom / Signature

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Under the reminders is another look at my social widgets and my links.

OK, we’ve had enough Mailchimp for today. Just make sure your emails are clean, easy on the eyes (colors that are not too light or dark), easy to navigate and to the point.


Yecheilyah (e-see-lee-yah) is an Author, Blogger, and Poet of nine published works including work in progress and short inspirational guide “Keep Yourself Full.” Learn more by exploring Yecheilyah’s writing on this blog and her website at  yecheilyahysrayl.com. Renaissance: The Nora White Story (Book One) is her latest novel and is available now on Amazon.com.

Subscribe to Yecheilyah’s Email List HERE.

 

 

 

Newsletter, Blog, or Both?

how-to-build-an-email-marketing-list-quickly-for-your-blog

Authors, check out these articles. I totally agree with having both a blog and an email newsletter. Further, I think an email newsletter will outdate Facebook, Twitter, and also your blog! If these go down in any way, you always have an email list. Even though people can subscribe to the blog via email, there’s a deeper personal connection with someone via the email list. Most of the people who follow your blog probably barely read your posts. While this can be because they follow too many people to support every blog they are subscribed to, an email list really narrows it down. I also wouldn’t complain if your email list is small like mine. The benefit of this is that you’ll have a higher open rate because these are the people who really enjoy your work. They are, as the article elaborates on, your real supporters. The people who, when you release a book they will (wait for it) buy it!

If you do have an email list, pay attention to open and click rates. This narrows it down even further. Of the 100 subscribers to your email list, how many of them open the emails? This is your real number. Or even if you have 3,000 subscribers, how many open your emails and click on your links? These are your real numbers. Also, I would try not to be all “businessy” (Made up word) in your emails. Personally, I try to be as genuine as possible. Emails are personal and the people who are subscribed are people who have already read your posts, and probably some of your books too. This means they are subscribed because they are looking for something different. They want to get to know the real you. Again, they’ve already read your blog posts so there’s really no reason to recreate the wheel. Make your email list feel special. Oh and another thing, email lists and newsletters are excellent for people who are not into technology! They may not like your FB,  follow you on Twitter, or follow your blog BUT they will open your emails!

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Read The Article Here: Newsletter, Blog, or Both

Here’s another good one: 5 Reasons Every Blogger Needs an Email List

AND here’s another: The Beginner’s Guide to Starting a Newsletter and Email List

Get to know the real me: Click Here.

Why Your Book Isn’t Selling

Excellent points. I loved all of them. I always enjoy Kristen’s posts because they’re so real: Straight, no chaser: “Thing is, we don’t care about you or your book. We didn’t want to see that crap in our feed, we sure aren’t going to subscribe to a blog/newsletter that is nothing but self-promotion.”

Comments disabled. Please comment on the original post.

Kristen Lamb's Blog

Screen Shot 2016-08-22 at 10.22.38 AM Original image courtesy of Juhan Sonin via Flickr Creative commons.

The writer’s worst nightmare. You researched, you wrote, you finished, and then published your book. You wait for the sales and……….*crickets*. This is something that can happen to any kind of author, traditional or nontraditional. We think we have a hit on our hands only to later be checking it for a pulse.

What happened? Why is the book just not selling?

The Market

Remaindered Titles Remaindered Titles

In the not so distant past, there was only one way to get published and that was traditional publishing. Though many authors cheered when they were finally able to cast off the chains of New York, let’s at least respect that agents and editors might have known a thing or three about the book business.

Writers would often get vexed at the stack of rejection letters, believing they couldn’t actually write well. This was…

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