At its core, businesses are built on the foundation of relationships. This is especially true in the Self-Publishing world, where authors do not always have access to the exposure traditionally published authors receive.
When it comes to social media, it’s about being social and making connections with others, so it’s okay to talk about things outside of your books. It helps people get to know you on a deeper level and feel comfortable shopping with you.
Some basics to start with is sharing a little about you and maybe throwing in your thoughts on current events.
What are some things you like to do when you are not writing? What’s your favorite color? What are you passionate about in life? What do you think about the Covid-19 pandemic and the vax/non vax wars? What about what’s going on in Haiti? When is your birthday? What exciting things did you get into this weekend?
And so on…
I’m going to make this short because the message is pretty straightforward. No one wants to be inundated with “Buy My Book” messages all day, not on social media and not in their inboxes. I know it sounds kinda funny, but people only care about how what you are saying is relatable to their lives. You really do have to care about people, which sometimes means stepping outside your comfort zone and opening up a little about other things that may have nothing to do with your books. The great thing about this is you can still come back around and tie it into your brand.
Independent Authors have become obsessed with rankings, reviews, and becoming an Amazon Best Seller over the years. While there is proof book reviews carry weight (social proof, credibility, increased visibility), there are many myths surrounding rankings.
According to Amazon, “the better the sales rank, the more sales it’s getting on Amazon.”
But, is this true?
Yes, selling books will naturally raise your book ranking, but your Amazon ranking can also be high for other reasons.
When I released I am Soul back in 2017, I set it up for preorders and, on release, it made it to #7 on Amazon’s Best Seller’s List.
To the untrained eye, this can look like I sold tons of books. And by the “untrained” eye, I mean everyday people who are not Self-Publishers or are not familiar with how the system works like family and friends.
According to my sales report for December 2017, I sold five preorders between December 16-19 (the book was released on the 20th).
Yes, I said five.
Five books sold, and I was #7 on Amazon’s Best Seller’s List.
Just so you know I am not BS-ing you, here’s a screenshot:
How is this possible? Shouldn’t the book that sold more copies rank better? Yes, but as many people have already said, no one knows exactly how Amazon’s algorithm works. What we do know is books sold aren’t the only thing that determines a book’s ranking.
There is nothing wrong with pushing your book to sell tons of copies on release day and to make that Best Sellers list, but your book’s success is not contingent upon how well it does in the first few days or even weeks. A book that continues to sell over time does better than a book that does well all at once and then stops selling.
In the long run, steady, organic growth will always outperform sudden bursts of activity.
“At the end of two weeks, a book that sells five copies a day will rank significantly higher than a book that sells 3,000 copies on its launch day.” (Doppler, J)
It’s like book reviews, in a way. The newer the review, the better.
Book A gets about twenty reviews out of the gate. Your review team showed up and showed out. But, over the next few days, weeks, and months, there is no new activity.
Book B gets a couple of reviews out of the gate, a few more a week later, a few more the following week, and several more over the next few months.
Because Book B has newer reviews, it tells Amazon’s algorithms people are still interested in this book.
A book that gets reviews slowly but consistently over time does better than a book that gets tons of reviews at once, but then the reviews stop coming in.
But what does this have to do with the sales ranking?
The book that continues to get new reviews is likely also the book that is continuing to sell. It might not be a #1 Best Seller or rank in Amazon’s top 100, but the author is selling books consistently.
And this is what authors should focus more of their attention on.
Most indie books that take off running, in the beginning, stop selling after the release date because so much energy is directed at the launch that authors forget they need to continue to sell books AFTER that.
It is not to say being an Amazon Best Seller is not a cool thing. It is to say it doesn’t carry as much weight as people have made it out to be. Being an Amazon Best Seller is great, but it doesn’t really mean anything if the author is not making sales in the grand scheme of things.
There is no need for Indie Authors to stalk their Amazon ranking because a high ranking doesn’t always mean they are selling books. In the same way, a low ranking doesn’t always mean they are not selling books.
Sales rank plays a minor role in determining the order of Amazon search results. Other factors such as relevance, keywords, sales history, product listing quality, and available inventory may influence Amazon’s algorithms. Therefore, a book with a high sales rank may appear later in search results than lower-ranked books.
How do you tell if your sales rank on Amazon is reflective of books sold or just a bump in Amazon’s algorithm because of other influences?
Besides monitoring your sales report through your KDP account, consistency is the best determinate that your book ranking on Amazon is legit. By legit, you are a best seller because you are selling books. If you are a #1, #2, #3 (and so on) best seller in your category for weeks, months, or even years at a time, the chances are that is because you are selling books regularly, getting reviews, and doing the dango thang. Congratulations, you are an actual bestseller.
Suppose you are only a #1 Amazon Best Seller for five minutes. In that case, it could be a combination of things influencing the algorithm, causing the numbers to fluctuate where one minute you are number one (let’s say because tons of people looking at your book page), and the next you are #512.
You should certainly be proud of yourself for making it to #1, whether you were there for five minutes or five months. However, don’t allow yourself to be deceived by Amazon’s ambiguous system. Ya’ll are out here going crazy and being scammed over something that doesn’t even matter.
This isn’t about Amazon. This is about Indie Authors and how we’ve allowed our writing self-esteem to be determined by numbers and rankings. Just because you are not an Amazon Best Seller does not mean you are not selling books. Period.
And, for clarity, I did not say you should ignore your book ranking, just that there’s no need to stalk it, as in repeatedly going back to refresh the page every five minutes.
Without further ado, I hope you will enjoy my introduction to Urban / Contemporary / Black AFAM Fantasy Fiction.
When Tina’s nephew, Ronnie is killed, she is left to care for his siblings and to solve a series of mysterious murders involving only black men. Investigating each murder thrusts her and her team into a world of deities, demons, and fallen angels, leading Tina to battle a serial killer beyond this realm.
Title: The Women with Blue Eyes: Rise of the Fallen
I read a book a couple of weekends ago. I feel it has the utmost potential. To be clear, this isn’t a book from my book review service. I read this book on my own time from an author I do not know. I enjoyed the testimony; I loved the cover, and I can relate to much of the information.
Unfortunately, the book was in such terrible need of editing and formatting that it was troublesome to get through, which broke my heart. I am not usually ultra-sensitive to typos and such when reading a book for leisure. I am only irritated when the errors are so bad I can’t enjoy or understand the story.
I could tell very little money went into this book’s production just from reading it.
That is when I knew what I wanted to write to you as we enter this new month.
I know because I have been here. I have published books written in a Microsoft Word Document, turned it into a PDF, and uploaded it. I have not only removed a lot of my earlier works, but I have risked book reviews taking books down to revise them for this reason.
As many of us do when we enter Self-Publishing, I learned the hard way that authoring a book takes more than uploading a Microsoft Word Document or PDF to Amazon’s Kindle Direct Publishing or Lulu. The hardest pill to swallow is that it doesn’t have to cost an arm and a leg, but it’s essential for new authors who choose to Self-Publish to be aware there are costs involved. Self-Publishing is not the easy route if pursued the right way. It requires both time and financial investment.
What Happens Traditionally:
I found it is helpful to understand what happens when someone publishes a book traditionally.
Traditionally, a publisher offers an author a contract. The author signs with the publisher who prints, publishes and sells the book through bookstores and other retailers. The publisher is buying the rights to the book and pays the author royalties from the sales.
Since this isn’t my area of expertise, I will leave it here. That’s the gist of it, but to learn more on Traditional Publishing steps, click here.
The most crucial part as it relates to this post is that the traditional publishing house “takes on the responsibilities and costs of designing, printing, distributing, and marketing the book.” (McLachlin)
Vanity Publishing, the center of much controversy in the Indie world, is a publisher who publishes a book provided the author can pay for services. If the author doesn’t want to do everything independently and can afford to spend thousands of dollars to publish this book, a Vanity Publisher will gladly publish them.
Vanity Presses can look like Traditional Publishers to the untrained eye, but there’s a significant difference. The Vanity Press does not get paid royalties from the sale like a Traditional Publishing House. The Vanity Press gets paid money upfront from the author to publish them. The author is paying to get their book published. As you now know, this is not how traditional publishing works. After the Vanity Press publish the book, some allow the author to own the book and keep the profit from sales, but some Vanity Presses do not.
Why VP’s charge
Newbie authors get excited to be “signed” with Vanity Presses under the presumption they are like traditional publishing houses. They are not. VP’s charge authors to publish them because, without paying for services, there are no services. Vanity Presses have a bad reputation for outsourcing to mediocre editors and designers, so authors spend thousands of dollars (sometimes upwards of $5,000+) to receive poor editing and crappy formatting and graphic design.
Take Rocket Science Productions / RSP Marketing Services, for example, where “Phase One” of this publishing scheme involves a $595 payment for copyright registration and an ISBN. (ALLI)
ISBN’s are expensive, but you can purchase a block of TEN from Bowker (US) for $295.
That’s TEN ISBNs for TEN separate books (or multiple versions of the same book) as opposed to paying almost six-hundred dollars for ONE.
Morgan James Publishing is another example, a vanity press that profits by selling books to their authors rather than readers. (ALLI)
Author Solutions and anything under Author Solutions and Xlibris are also Vanity Presses to watch out for.
The only people who get paid in this situation are the publisher or company offering the services. There are tons of people making six figures off green Self-Publishers. If I charged eight thousand dollars per author, I’d be a millionaire too.
The primary way to identify a Vanity Press is to understand one simple fact:
A traditional publisher pays the author, not the other way round.
But the traditional publisher also owns the rights to the book, which is why many choose to Self-Publish.
With Self-Publishing, you pay to produce, market, distribute, and warehouse the book. This investment can get expensive, which is why I understand why writers fall for vanity presses. Suppose you pay $2,000 to get a book edited (which is not out of the ordinary for skilled, professional editing depending on the editing needed) and still need a decent cover and everything else. Why not pay $5,000 for a team of professionals to do everything for you?
The problem is that the books these “professionals” publish are low in quality, and sometimes the author doesn’t maintain the rights to their book even after paying so much to get it published. If you charge someone $5,000 to publish their book, it should look like it, and the author should own the rights to the book. There is no excuse for charging this much money to upload a poorly edited and formatted text with a generic cover to Amazon’s Kindle Direct Publishing and then call yourself a publisher.
Why Self-Publishing Can Be Free But Isn’t If You Do It Right
With Self-Publishing, you do not sign with a publisher, so there is no one to cover the cost of book editing and cover design. You are the publisher, so the financial responsibility is yours.
It will cost you nothing to upload a manuscript to Amazon’s KDP or Kobo or iTunes or whichever platform you’d like to use. You can take your Word Document or PDF and create an account with that platform and upload it. You can also go wide using Draft2Digital to make your book available on other ebook platforms like Barnes and Noble, iBooks, and iTunes.
But, if you want to produce a high-quality book, there are costs involved in getting the manuscript ready for publication.
You are not paying someone to publish your book, or I should say, upload your manuscript to KDP. You are investing in producing a quality product.
Technically, you do not have to pay anything to publish a book, but it will look like it.
You OWN your book, which places you in great authority, and with eminent authority comes greater responsibility. If you don’t want to be responsible for everything, then Self-Publishing might not be the route for you. It may be best to look into Traditional Publishing.
This post’s purpose is not for you to think that paying a lot of money will make your book great automatically. No editor, despite how talented, can make a crappy story great again.
The purpose of this post is to inform those of you new to Self-Publishing that if you want to be an Independent Author/Publisher, you will have to invest some money in publishing your book if you want it done right.
Indie Author Basics with EC exists because after Self-Publishing my books, I quickly realized the lack of information available to Indie Authors. Sometimes the only way to learn is through experience, and I have discovered some ups and downs that I think will help those who are just beginning. I do not present these as concrete, guaranteed solutions, but I hope new authors can use these tips to better the Self-Publishing experience and make it less confusing.
My book review registry is back open. I am ready to read and support the best Indie Books around. Please take the time to read through my blog book review policy below. This same policy can also be found on its own page here.
Many times authors ask for a review from book bloggers without checking to see if they have a system in place first. This negligence to be thorough and get to know the blogger almost always leads to a resounding silence. This is a hard “No,” from the reviewer so please, understand my policy before you request a review.
What is a Book Review?
A book review is a form of literary criticism in which a book is analyzed based on content, style, and merit. A book review may be a primary source, opinion piece, summary review, or scholarly review. A book review’s length may vary from a single paragraph to a substantial essay but can also be as short as a single sentence. Book reviews help encourage readers to purchase a book, acts as social proof, helps with an author’s Amazon ranking, and increases the book’s visibility.
About Yecheilyah’s Reviews
I have reviewed over thirty books (thirty-six to be exact) by over thirty different authors spanning five years. My authors include both new and Best Selling writers from all over the world. The PBS Blog has been on Reedsy’s Best Book Review Blogs since 2017 and still holds a spot in 2020 as one of it’s vetted catalog of active book blogs and thoughtful, quality, book reviews. My reviews are honest and thorough without giving away spoilers.
“It’s not just because she reviewed my novelette, All Good Stories, and gave it 5 stars, I’m writing about her because she gives great (and helpful) reviews. In a market, so full, it’s hard to choose what to read, isn’t it? We really need reviews these days that go beyond the minimalistic, “I liked it,” to know what we’re investing our money in. Because money doesn’t grow on trees. Neither do books anymore, for that matter.” – Linda G. Hill, author,All Good Stories.
How to Apply for a Review
1). Email me the link to your book on Amazon.
Put Blog Book Review Request in the header and do not send anything but the link to the book. I don’t need the title or description. Just the link.
If the book is not published, send me the title, description, and book cover if you have it. Email this to firstname.lastname@example.org. This is only if the books is not published.
2).Wait for approval
I will email you back and let you know if I would like to move forward and review your book. Please allow 2-3 business days before hearing back from me.
3). Upon approval pay the readers fee* through the main author website.
If I choose to review the book there is a small reader’s fee. Pay the fee through my site at this link.
*If your book is not approved for a review you will not have to pay the fee as I will not be reading/reviewing the book.
*The reader’s fee does not guarantee a positive review, nor is it payment for an Amazon review, which is against Amazon’s terms of service.
4).Gift me a copy of your book.
If your book is published:
Gift it through amazon email@example.com.
For published books I am no longer accepting PDF documents. You must gift me the book.
You may send an epub or mobi file directly to my kindle email address at firstname.lastname@example.org. PDF documents are acceptable if the book is notpublished.
If the book is in Kindle Unlimited you won’t have to gift it. I have a KU account and I can grab it for free.
You may ship me a paperback / hard copy but let me know this in our email correspondence.
Pro.This option will allow me to post a picture of the book on Social Media! (If I reviewed your book as an ebook and loved it, you can always send me a paperback if you want me to go the extra mile and post a pic to sm!)
Con. This option is a longer turnaround time on the review since I have to wait for it in the mail, read it, and then review it. I do not recommend this option if you are in a hurry for feedback.
I take the “honesty” part of the honest review seriously. If you’re looking for someone to sugar coat feedback of your book, I am not the reviewer for you. I invest much time and attention to the books I review. I do not skim through your writing, skip large text, or copy and paste the book blurb from Amazon. I take my time to read.
As a professional book reviewer and Indie Author, I consider it my responsibility to promote the best, so I am not cutting corners this year. If your book is full of typos and errors, you lessen the chances of being approved for a review. Excellence is a priority.
If your book is approved, I rate on the scale of 3-5 only on this blog. If your review falls below a 3-star rating, I will email you the report and my thoughts — only scores of 3-5 qualify for a published feature and spotlight on this blog.
Only ratings of 3 – 5 are published on this blog.
Rating meanings vary between reviewers but here are mine.
Plot Movement / Strength
Authenticity / Believable
*Poetry ratings will differ from other books:
Creativity / Authenticity
Five Stars – Amazing, Outstanding
This book was hard to put down and is highly recommended. It was well-written, wasn’t preachy, included fully developed characters who were relatable and realistic, masterful use of language, an engaging plot, and a satisfying ending.
Four Stars– Very Good
This book is delightful and well worth the read. Great story with only minor weaknesses that may include aspects of plot/dialogue/character development.
Three Stars– Nice
This book was lovely. The writing and storytelling are sound, but several aspects could be improved. The author may have too many editing/typo errors, too much telling, or I couldn’t get into the story as much as I’d hoped, but it was enjoyable.
In the event you receive a one or two-star personal review from me:
Two Stars– Not Recommended
This book did not fully capture the reader’s attention or interest. Admirable attempt but needs more attention to plot/dialogue/editing/formatting/character development.
One Star– Poor
This book has significant issues with text that outweigh any enjoyment by the reader. Poorly written, preachy, unprofessional editing/layout/printing; needs considerable revision to deserve the reader’s time.
My Favorite Genres to Read/Review:
Motivational / Inspirational
Pro Tip: It is best that you try to send reviewers books they are most interested in reading!
Genres I Don’t Review
I do not currently review the following genres. It is not intended to be discriminatory in any way. Thank you for understanding:
• LGBT Fiction / Literature • Erotica*
*Romance is okay, but not strict erotica.
a. I do not accept unsolicited requests for reviews. Do not email me a digital copy of your book if we have not already corresponded through email using the steps mentioned above.
b. Agreement on my part to read a book does not imply blanket authorization to send me other works of yours (including books in a series.) You must follow these steps for each book you want to be reviewed.
c.Turnaround time for receipt of the review depends on the length of the book. Naturally, shorter texts are read and reviewed quicker than longer books.
Tomorrow will mark five years since I released the first book in The Stella Trilogy. Wowzers! I am celebrating by introducing the new cover to book one and two. If you haven’t heard, I removed the books from amazon for some much needed polish and am re-publishing them. To learn why check out the blog post “Quality Over Quantity: Why I Pulled My Trilogy from Amazon.”
While I changed the cover to I am Soul after its release and got a new cover to The Aftermath, my first novel (2012), I’ve never wholly revised my backlist before. The Stella Trilogy is getting an entirely new makeover, which includes editing, covers, formatting, and ISBNs. Why go through all the work for an old book?
Books do not expire. Every book is new to people who have never read it which is why it benefits Indie Authors to go back and update “older” works every now and again. Here are some things I saw needed work on Stella:
Editing – It wasn’t enough to slap a new cover on the books. I knew these books had to be revamped altogether. Like most newbie Indie Authors, I had a friend to edit the first version of these books because I didn’t have the money to pay someone. This time around, I am getting the books professionally edited.
Song Lyrics – The first book had song lyrics in it—rookie mistake. You need permission to include the words to a song in your books. I promptly removed those lyrics. I can’t afford to get sued.
DIY Covers – I like the cover to book one, but it was a DIY premade from Derek Murphy’s website, offered freely to authors. I added the image of the black woman, but the rest was unoriginal. I cringed every time I saw it on his site. Book two was more original as I purchased the winter lady image, but it was still poorly applied to the cover. I did everything in Microsoft Word, and since I didn’t know that super-thin books don’t need a spine (if there aren’t enough pages to warrant one) when the books printed the spine folded over to the front. Yuck. For this reason, new covers were something I knew I needed to get done.
Free ISBN – I am done with the free ISBN game. Listen, if you don’t include the cost of the ISBN in your book budget, you are still a beginner. Have I always purchased my own ISBN? No. ISBNs are expensive, but having your own is worth it. They (ISBNs) are also cheaper if you buy them in bulk. 10 ISBNs can cover ten different books. Applying your own ISBN number to the book ensures that your imprint name will be applied to the book. In other words, you are the publisher, not KDP, and not Lulu. This time around, all books in The Stella Trilogy will have its own ISBN so I can register the books to me.
BONUS: Alternate Ending – I am excited about adding an alternate ending to excite Stella fans who have already read the books. The conclusion to book one is not the ending of the original book one. Why the change? It is to tighten the link between all the stories for a smooth transition from one book to the next.
Lessons I learned so far:
Work with what you have until you can do better.
You don’t have to know everything to start. I didn’t. Work with what you have until you can do better. (If a free ISBN is all you have to work with right now, use it until you are able to move up. I did.) I do not regret putting Stella or my first books out there, even though they weren’t properly edited, and the covers were DIY. These books gave me my start, and the courage and the freedom to step out on my own. These books gave me my beginning, and I am forever thankful to Yah for them.
Then, when you can do better, please do it.
The other part of this, though, is doing better once I knew better. If I produce mediocrity, I will only get mediocre results. Once you’ve stepped out there, it is okay to go back and change what you see needs work. We may not be perfect, but this doesn’t mean we cannot strive to maintain a level of excellence in all we do, even if the best we can do still falls short. We don’t have to stay at the same levels in the latter part of the journey as the first. We can tweak and correct and improve with time. We have that freedom, to sharpen, and to elevate.
About The Stella Trilogy
Stella is a work of Historical Fiction and is distinctive in its focus on one woman’s road to self-discovery, against the backdrop of the African American fight for justice, racial equality, and freedom. We discover how three individuals living in separate periods strive to overcome the same struggle, carefully knit together by one blood. The three-part series features elements of enslavement, Jim Crow, Passing, and the Civil Rights Movement.