Addict

Your scent lingers long after you’ve gone
I breathe you
Intoxicated by the integrity
of your soul
You leave and I lay in bed
inhaling your spirit
anxious for a whiff of your mind
hungry for a sip of your wisdom
dazed by the intellect of the lyrics you spew so effortlessly
I’m an addict for your words
Conversation is an intimacy
deeper than penetration
All these years
and we are closer
than when we first
met.

Lessons from a Book Signing

It’s time for another post on lessons from a book signing. I try to learn something new from every event I do. I also enjoy seeing if what we learn online applies when in direct, real life, person-to-person contact. Here’s what I learned from Friday‘s Book Signing.

  • Practice Makes Perfect

 

While I am not perfect by any means, consistency and practice really do help us to get better. Cliche as it is now, the saying is true. The more book signings and events I do, the better I get at pitching my books. I am a naturally shy person but author events help me to be more open. It is the chance for me to learn how to communicate what my book is about without being scripted (which is easy to do when you’re behind a computer), but that you only have seconds to do in person. For example, I had the chance to sit and think about what I wanted to say here, how to say it and the words that would best sum up this experience. In person, the time is much, much faster. There is no time to sit and think about what to say. There is nothing but your knowledge of your product and why you think it‘s worth the time and money investment. They even asked me to recite a poem on the spot! I am thankful to Yah I was ready.

 

It’s also not just about selling books but genuine interaction with the people. There were many people who bought books but did not take pictures because they didn’t want to and I did not force them. Some people didn’t buy books at all, but they sat and talked with me and laughed and we shared some interesting conversation. I met a new poet who told me about some open mic spots to hit up and a young man who referred me to a Barnes and Noble in the area that accepts Self-Published Authors. The best way to get started making change is to begin where you are.

 

  • Competing Against Cell Phone Attention Spans

 

In person, you get to see the distractions we compete with up close and personal. People‘s attention spans are short already but add to it the mobile device and it’s easy to get discouraged. Many of the people who walked past my table were glued to their mobile device or already talking on it. This makes me much more conscious of this when doing business online. Knowing that the interest in the smartphone is a big deal is one thing but seeing it empowers me with so many new ideas and thoughts on how I, as an author can keep this in mind when interacting with readers.

 

  • Don’t Try to Sell to Everyone (Don’t Sell At All, Connect)

 

The same thing about finding your target audience online applies to offline as well. While the time is faster and you do have to pull people away from their phones, discernment is important as well. I am starting to pick up on who to reach out to (literally) and who to let walk by. This may sound funny but it’s not just about getting a sale. Some people purposely crossed the street to avoid my table (lol), some people purposely focused on the ground and avoided eye contact, and some people were not on the phone. They just pretended to be to avoid me. These are examples that “I don‘t want to be bothered.” Just like not everyone will want to buy your book online, not everyone wants to buy your book in person. Some things I picked up on from people who wanted to buy my book or was interested in learning more:

 

  • They hesitated and stared at the book cover while walking by
  • They stopped by
  • They spoke to me
  • They asked questions
  • They stopped when hearing what the book was about

There are ways of knowing if you should reach out to people and if you should not. I hope to use the experience from Friday to help me at the Atlanta book signing in July.

  • Some Writing Advice Does Not Apply Offline

 

Every time I meet with people face to face it‘s a different experience than being online. What may surprise you is that I find writing advice (not all, but some) we use online does not apply to offline. There’s no screen, no script, no hashtag, nothing but good ole fashioned communication between two people who may share a genuine interest. In real life people do want your business card to learn more about you, they do ask about your website, and they want to know if they can follow you online. This means that while some advise against business cards, author websites and social media, this is not true when you are face to face with the people. In my experience, no one asks to follow your blog or if they can sign up to your email list (unless there’s already a sign-up form present and you ask them). While I think both are important and are necessary for Indie Authors to have (and both have helped me tremendously), in my experience when talking to the people in person who don‘t already know me, the basics they want to know is:

 

  • Do you have a card?
  • Do you have a website?
  • Can I follow you online?
  • Can I pay with my card?

 

Applying this means:

 

  • Having business cards with me
  • Having a website for people to go to
  • Being present on social media
  • Having a card reader on hand

 


If you did not get to stop by or you are not in the area, remember that I am Soul, my latest collection of poetry is 99cents in ebook through the month of April in honor of National Poetry Month. Also, if you are in the Atlanta area this summer, I’ll be at the Atlanta African American Book Festival in July. I’ll be premiering my first Non-Fiction release, Keep Yourself Full (of course I’ll still have my other books present as well) and other author swag. Don’t miss the chance to connect. See you soon ✒📚📸

View more pictures from this signing here
Connect with me on IG here, Facebook here, and Twitter here
Visit me on the web Here

Yecheilyah’s 2nd Annual Poetry Contest: Poets, Please Check Your Email if You Entered

REMINDER: POETS WHO ENTERED THIS CONTEST. PLEASE CHECK YOUR EMAIL ASAP. CHECK YOUR JUNK AND SPAM FOLDERS. IF YOU’RE USING GMAIL, CHECK THE PROMOTIONS FOLDER. WE NEED THE REQUESTED INFORMATION FROM EVERYONE WHO ENTERED THE CONTEST AS SOON AS POSSIBLE. THE FROM NAME IS YECHEILYAH AND THE SUBJECT LINE IS THANK YOU.

THANKS SO MUCH!!


For the rest of you, be sure you are following this blog as well as my other social media accounts for updates on this contest! Your first time here? Not sure what this is all about? Visit the original post HERE.

8 Basic Tips for Social Media Etiquette

anete-lusina-609857-unsplash

On social media, everything is a part of your brand and is an extension of you. People don’t know you personally so all they have to work with is the vibes you give off. From the way that you send emails, your blog posts, your social media posts and newsletters, everything. What you publish reveals who you are and can tell people one or two things. Either you’re a nasty, disrespectful person or you’re a kind, respectful person. It doesn’t take much to show others respect and appreciation and it may also grant you a follower, or more, a supporter for life. Below are some basic actions we can implement to help to keep our respect levels at an all-time high.

Give Thanks

When someone reblogs or pingbacks on one of your posts, say thank you. It really just takes a second. Although the person probably didn’t share your post to look good, everyone likes to be appreciated. This same thing applies to any social media sharing. When others share your work, thank them. They didn’t have to do it.

Respond to Comments

When someone leaves a comment on your blog or social media in general, respond back. Let them know you see their support and you appreciate it. Remember, no one has to say anything to you so acknowledge those who do.

Use Names

It only takes a second to navigate to the person’s avatar and discover what their name is. You can see some people’s names with their comment profile but for some, you may have to visit their blog to see their real name. Taking a few seconds out of your day to go the extra mile is a form of respect. Using the person name also makes it more personable and shows you really mean it. It makes the other person feel good inside that you took the time to learn their name.

Follow their Blog, Twitter, IG, Like their FB pages, etc

If you really connect with someone, show that you are interested in learning more about them and their work by following their social media pages. You can learn a lot about a person, or at least glimpse who they are, by following them on social media.

Participate

How will we know you’re not just some robot follower or someone following to get a follow back? Through your level of participation. When following someone on social media, don’t just follow and become a ghost. Participate. Retweet their pinned tweet or something they are promoting. Thank them if they retweet something of yours and share their information with your audience as you would like them to do for you.  Like some of their Facebook posts. You don’t have to become a stalker but remember, actions speak louder than words. Show you’re a real person by genuinely participating.

Don’t Be Disrespectful

A wise person once said, don’t burn your bridges. I am sure we’ve all heard this before. The saying suggests that you never know who you will need later in life and where you will have to go so don’t cut off what could possibly connect you to something greater on the other side. Don’t burn down your bridge. Understand that there will be differences in opinions and it’s OK to disagree. In fact, I am all for being firm and standing your ground, but don’t allow someone to get you so upset that you are out of character and are being disrespectful in a way you can’t come back from.

Remember that people are not dumb. Even through texting and social media we can still tell when someone’s being “smart” and condescending. Using all caps, exclamation marks, and publishing blog posts indirectly talking to other bloggers are all signs that you are angry and will not be missed by your fellow peers. They may find this behavior childish and disrespectful and you could lose a good supporter forever. It is possible to disagree with someone and leave them with their dignity.

Ask Questions and Never Assume

We have a duty, especially on social media, to communicate our wants and needs with anyone we share personal space with. This includes blogging and social media. People’s lives are busy and you never know what someone is going through. If there’s something you don’t understand, something that needs clarity, or if you yourself want to clarify something, be sure to communicate effectively and ask questions when needed. Never,  make assumptions and be clear that you are dealing with 100% factual information. Anything that is spoken about in anger that is not reflective of the truth can turn potential clients / readers / supporters off. It means you didn’t even have the decency to verify your information before attacking them.

Always ask questions and never make assumptions. Also, if someone asks you a question, try your best to answer it. If you don’t know the answer swallow your pride and admit you don’t know (no one knows everything). But don’t leave the question hanging in the air. It could be read as a sign of disrespect.

Don’t Disrespect Your Spouse / Loved Ones on Social Media

The way you treat those closets to you speaks volumes about who you are. If you talk about your husband or wife in a way that is nasty it doesn’t just embarrass him/her, it also embarrasses you. It brings shame to your household and makes you look childish and unkind. Never, ever, disrespect the one you love in public either by revealing personal matters or cursing them out on social media. This is especially shameful if you’re a writer or businessperson. Who wants to support someone who demeans the people they love so effortlessly? Not me.

Be careful how you talk to people online. Emails, personal DMs and phone calls are ways you can reach out to people privately if you have  pressing issues. (These are also good ways to communicate if you see someone doing something wrong and feel they need correction. Sometimes people just need to be educated, not demeaned.) Respect starts at home. Give it to your household first and then give it to others.

 

What about you? Are there any other ways of being respectful in the blog / social media world we can add to this list?? Let me hear yours!

Meet and Greet: 11/3/17

Looking for more exposure? Danny’s hosting a Meet and Greet, stop through, say hi and leave your Link 🙂

Dream Big, Dream Often

 

It’s the Meet and Greet weekend everyone!!  Strap on your party shoes and join the fun!  

Ok so here are the rules:

  1. Leave a link to your page or post in the comments of this post.
  2. Reblog this post.  It helps you, it helps me, it helps everyone!
  3. Edit your reblog post and add tags.
  4. Feel free to leave your link multiple times!  It is okay to update your link for more exposure every day if you want.  It is up to you!

  5. Share this post on social media.  Many of my non-blogger friends love that I put the Meet n Greet on Facebook and Twitter because they find new blogs to follow.

See ya on Monday!!

View original post

Send Me Your Posts (If you like)

Hey Lovelies,

I am finally settled and have some much needed catching up to do. I don’t even want to look at my TBR pile but reviews will start trickling in here again pretty soon.

Instead of having to search all your wonderful blog posts, I thought I’d open the opportunity for you to share them with me. Help me to catch up with you by sending me your post links. Just comment on this post with a link to your most recent post or the one you’d like me to see. Now, I know Halloween just passed but I don’t do Holidays. I think I should put that on out there. I am not particularly interested in that but anything else you’ve been up to is cool. If you have a new book out, send me the link to that too so I can tweet you out. Just as long as you’re patient, I should be able to touch base with most of you (depending on how many links there are.) Let’s have some fun.

I look forward to seeing what you all have been up to in this crazy world we live in. Chat soon.

 

Peace

-EC


Yecheilyah (e-see-lee-yah) is an Author, Blogger, and Poet of nine published works including her soon-to-be released short inspirational guide “Keep Yourself Full.” Learn more by exploring Yecheilyah’s writing on this blog and her website at yecheilyahysrayl.com. Renaissance: The Nora White Story (Book One) is her latest novel and is available now on Amazon.com.

 

3 Reasons You Need an Author Website (And Why It’s Not the Same as a Blog)

3

Let me start by saying that a blog and an author website are two different things.

From the word weblog, a blog is a website that is designed to be interactive with regularly updated content. This can be why they are so popular today and why every writer should have one. Blogs are a great way to communicate with readers, meet new friends, and network with business people in your field.

A website is less interactive, not updated in the form of publishing new posts, and exists for selling products or services, promoting products, and displaying more information about the owner. Every professional business person will have a website. The biggest disadvantage from the network side for websites is that they are stationary. After someone purchases your product or service, joins your newsletter or discovers more about you, there is no room for interaction like with a blog. This may have you to question, why then, is it important for authors to have both?

  • Professionalism

Having a blog is great, especially since they are so popular. The blog, however, is really just the first step. Every professional person will have a static website where people can go to learn more about them, discover where they are offline, follow their social media, and purchase their products. It looks more professional on business cards and flyers to display a website people can go to that is formal and stationary in addition to the blog. Though there’s no interaction on a website, you don’t really want it to be. The author website is to be as professional as you can afford without a lot going on. It’s your online store and people do not get to kick it in the store.

  • Products / Services

One of the biggest advantages of having a Website is being able to sell your books through your website. Instead of relying solely on Amazon and other places (where you can’t monitor who your fans are), selling directly through your own website gives you more control in this area. You can sell paperback copies of your book, add other products related to your books, add an email sign-up form to collect email addresses, and know who your supporters are. You can see exactly who just bought your book and reach out to them more personally. Even though you can, technically, sell through your blog as well, there’s a lot going on. On this blog, I have people following, commenting, liking, and reblogging daily, I’ve got the slide sidebar widgets, and pages. There’s just too much going on. I’d prefer my online store to have its own space on an author website and to also have a blog so that I can further build with those who support me.

  • Paperback and Hardcopy

Paperback and Hardcopy books are highly underrated, as well as the author website. Today, everyone relies strictly on Amazon and Lulu. It makes sense then why there’s always a complaint about Amazon’s algorithms: authors will have nowhere to go to sell their books. I am not sure why. As a Self-Publisher, you have the freedom to sell your books however you want* (Disclaimer: In case there are restrictions on you selling your books through your website, you can instead create a new page and link it to your Amazon account. People who go to that page–your book page or store–will be taken directly to your page. Check out Angela Ford’s page HERE. She does this beautifully. Also see how her blog and author website is so integrated. Goals!).

Build an author website and add a store for your paperback books. In 4 Common Sense Reasons it Can Benefit You to Self-Publish, we talked about the benefit of having more control but I am noticing that we do not always exercise this right. We are adding more and more rules to Self-Publishing that limit our ability to be creative and to have more control of our work. (By limit creativity I do not, in any way, mean that your creativity should ever supercede excellence. Be as creative as you want but don’t just put anything out there).

Despite their issues, I would still recommend that authors have a presence on Amazon for readers. The two questions I get most from first time customers:

“You gotta website?”

“Are you on Amazon?”

I am not talking about writers, bloggers or people familiar with the online scene or the publishing process in any way. I am talking about regular everyday readers (especially those who spend a lot of time offline) whose first thought to find a book is to go to the library or look it up on Amazon. If only for this reason, I would say to have a presence there. Amazon and Goodreads (which is owned by Amazon) is where the readers are right now. However, you don’t have to be a slave to them. There is no way that Amazon should successfully enslave any Independent Publisher to where they can no longer sell their books in the unfortunate event something happens and they can no longer sell through Amazon.

Although eBook is king, having a place where people can purchase paperback copies of the book is beneficial in more ways than one, but I’ve edited this due to certain third party restrictions you may have selling your books through your website. I wouldn’t want to get anyone in trouble. Just research and read your terms and conditions. It is good to have paperback versions of your books through along with the ebook. Be sure to research also when pricing your paperbacks. You can charge anywhere from $13.95-$17.95 or even upwards to $20.00 but you should do your research before setting your price and do your calculations. Setting the price too high OR TOO LOW can influence sales. Be sure to factor in how much it costs to print your book when setting your price. For print-on-demand, the method many Self-Publishers use to print their books, the printing cost will be deducted from your retail price, meaning your book royalties comes from the retail price minus the printing costs and wholesale discount. You don’t want to price your book so low that the printing costs leave you with little to nothing in profit. Also, consider the cost of shipping, handling, and State tax. But remember not to over price either.

Where to Start

There are tons of easy-to-use website builders you can use to create your author website but the gold standard for an author website is WordPress. I really don’t want to be repetitive. There are already tons of excellent articles on why WordPress is the best place to build an author website and there’s no use re-creating the wheel. I found an informative article that should provide all you need to know HERE.

Now, about WIX…

I hear a lot of talk about how bad sites like WIX are and how authors should not use them. While WordPress is what I’d recommend, you use, there’s nothing wrong with using WIX starting out. You have to start from somewhere. WIX may not be something you want to make a permanent home but it’s not terrible. I use WIX now and it’s not great but it can work until you can do better. (I’ve had my author website longer than I’ve been blogging or even knew about WordPress so I’m behind in that respect but, like I said, it works for now.)

Author Website? Blog? Or Both?

It only makes sense for authors to have both a blog and an author website.

Author websites present a professional image for the serious author, enabling them to build an online store where people can go to purchase their books and to access their Amazon, Barnes and Noble, Kobo, Lulu, Apple iBookstore or Smashword links.

Blogs help to foster relationships and build trust with readers. Instead of purchasing a book once from a website, they can come on over and join you in a place where they will receive consistent content and insight into your writing life. People can provide feedback and interact with you daily. The more time you spend with someone, the more time you have to get to know them. Blogs give you the opportunity to build trust with your readers and to stay connected with them.

The purpose of the blog is more providing valuable and informative content than it is selling. Though you can surely sell through a blog, I would suggest using the 80/20 rule: 80% providing value, and 20% selling. That’s because blogs aren’t really for hard selling but for networking. Authors who lack the skills to blog (and focus only on writing and trying to sell their work) often find that the blog doesn’t work for them. That’s because the true purpose here is not to just write but to also interact.

If you really want to make your blog work for you:

  • Be sure there are links to your author website on your blog.
  • And then make sure your blog is accessible on your author website.
  • Go back to your blog and add an Author Media Kit, Media Page or a page with a list of your books. (I have all three). Since your website is your online store, you obviously don’t need to create a book page there but these pages on your blog will drive people to your store.
  • On your author website, create a new page and link to the Author Media Kit on your blog. It will save you the time of having to re-create the page and further connect your blog with your author website (unless you are already utilizing the blog feature of your website).

Built-In Blogs – Most website builders (Like WIX) will have the blog built into the site already and you can always use that. However, I happen to like WordPress better far as blogging is concerned. You get much better engagement and interaction blogging via WordPress than you’ll get through the blog feature of your website builder. That is because blogs here (and blogs in general) tend to have more traffic.

Summary.

  • The blog’s sole purpose is to be interactive (updated content, promotion, guest posting, interviews, building trust, forming relationships, creating bonds, etc.), driving people to your website.

Blog > Social Media > Author Website > Shop > Purchase

  • Your author website’s sole purpose is to sell.

“Blogs and websites work in very different ways, serve very different purposes and produce different short-term results. However, they are both necessary to increase your online exposure and to strengthen your online business reputation. It is important to have both as part of your online presence. They function well together and undeniably, you will see positive results over the long term if they are a part of your business online.” – Michael Cohn


Speaking of Author Websites, be sure to stop by mine! The Stella Trilogy Box Set is on sale. If you were wanting to get your hands on physical copies, now is your chance. Sale ends 2/28. Click on the image below. (Who is Stella? Learn more about these books by reading what readers had to say HERE).

box-set-_1