Sally’s Cafe and Bookstore – New Book on the Shelves – Even Salt Looks Like Sugar by Yecheilyah Ysrayl

Thanks so much Sally!

Smorgasbord Blog Magazine

Today I am featuring the latest release by Yecheilyah Ysrayl – A novella – Even Salt Looks Like Sugar.

About the book

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

One of the early reviews for the novella

Lisa T 4.0 out of 5 stars Quick read! October 3, 2018

Don’t trust everything you see. Even Salt Looks Like Sugar is a poignant tale of a…

View original post 462 more words

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You’re Invited!

I am celebrating another mini milestone. On Sunday, October 7th, I got two of my books approved to be carried at another bookstore, making the 3rd Bookstore in Atlanta carrying at least one of my books (Nubian Books and the Medubookstore are the other two.)

The Road to Freedom – Joseph’s Story* is on shelves now and my newest release Even Salt Looks Like Sugar will be available at Tall Tales Book Shop within a week or so.

For those of you who do not have the new book, I am offering you an opportunity to come out to this event and celebrate with me. I will have signed paperback copies of Even Salt Looks Like Sugar and I’ll also be reading from the book. This is also a great time for a Q&A session. Is there something you would have liked to see happen in the story? Do you have a favorite part? Least favorite part? Ask me all the questions you want!

There will be light refreshments available so you can get your snack on too while I tell you a story (and then we can go out to dinner afterwards for some real food…. tee hee). Get a picture with me, or bring another book of mine you have to be signed. Either way, come on out and show some love! If you have not been to one of my signings yet, this is your chance! You know they be lit! It doesn’t matter which of my books you have, bring them to be signed!

Not Subscribed to my email list? You may want to go ahead and do that before December. In our December issue, I am revealing my strategy for getting my books into stores as an Indie Author. We’ll discuss consignment, distribution through Ingram Spark or other platforms, and the review process if the store requires one. CLICK HERE TO SIGN-UP. You will get an automatic welcome email. Please check your Spam and Junk folder for it.


ATL, don’t forget to stop through next week for Tinzley Bradford’s 4th Quarterly Settle-free Mixer! The time has come and I am honored to be among such talented professionals. Self-care and self-love is soo important and we are talking about that and so much more. 

If you have read Even Salt Looks Like Sugar, please remember to leave a review if you’re feeling so obliged! Thanks so much!! As usual, your time and attention is most appreciated.

Guest author: Yecheilyah Ysrayl ~ NEW: Even Salt Looks Like Sugar: a novella

Thanks Again Sue!

Sue Vincent's Daily Echo

A new book by Yecheilyah Ysrayl…

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

What Readers are Saying:

“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what.This was a quick read, more like a short story. It held my attention and gave some good info on the foster care…

View original post 323 more words

9 Authorpreneur Habits You Can Start Today

Usually, I present author tips for new authors but this is not really a new author tip. This is more so for those authors who’ve been publishing for a while and want to level-up their writing career. Also, these are not rules, must-haves, should-haves, writer commandments, should-dos….you get the point. I call these tips because they are nuggets and tidbits I’ve picked up along the way that may help you. In the end, everyone must find their own way. I just hope I can help in that journey by sharing what I’ve learned. Will this be helpful to you? Maybe not. But also, maybe it will.

What is an Authorpreneur?

Authorpreneur means merging the concept of being an author and an entrepreneur. Typically, an author’s book stops selling after their family and friends have bought it and then it swims in the Amazon sea of unread books. Most authors starting out will probably not sell more than 100 books. This is a real bummer considering the amount of time, emotional investment and money this author may have put into the book. Going from Author to Authorpreneur is not just about writing books and publishing them on Amazon. For most Indie Authors, Amazon royalties will not be enough which is why I think it’s so important to develop more entrepreneurial habits. Indie Authors must start to think about ways of earning money that will produce long-term sustainable income.

“Indie Fiction writers don’t fail at writing. Indie Fiction writers fail at starting a business. – Anne R. Allen

We are living in an age where you do not need to go to college to start a business and you do not need to be signed by a publisher to be a successful author. That’s why authors who are entrepreneurial and run their book publishing like a business are the authors that tend to be successful. Here are nine Authorpreneur habits you can start today:

Promote Your Books Offline Too

Something I have ventured into myself, get into the habit of promoting your books offline, not just online. There is an entire community of people who are offline. By neglecting them you are leaving money on the table. We can do radio shows, events, bookstores, book readings and a ton of other face-to-face activities that will help us to expand our brand. Social media is vital to an Indie Author’s career and very necessary. That doesn’t mean, however, that we should neglect other ways of networking and making money. Get out of your comfort zone and go talk to people face-to-face. As an introvert that is what I have had to do. I have had to get comfortable being uncomfortable. You will be nervous but by surrounding yourself with people who are a level up from where you are, you will see signs of your own growth.

Offer a product or service related to your book

I had a hard time coming to terms with this myself but I learned that you can’t be afraid to charge for your services. Yes, times are hard but that’s why your service is not for everyone. The people who need you and can afford you will invest in you but first, you must have something of value to offer. This product or service can be connected to your book in some way, but it must exist. You can become a motivational speaker or offer a service for something you do well. The book is the start, but it is just the beginning.  What do people need that you can provide? You may think charging for your services will mean that people won’t want to support you.

I’m not gonna lie to you. Some people won’t support you. There will be those who don’t think it’s worth it or that you’re valuable. There are also those who don’t trust you. They trust your free services but they may not value you enough to pay for it. That’s okay because charging means that you are reaching a certain group of people. These are people who see your worth, the value in your product/service and who can afford you. Also, those who do want to support you will when they can but they won’t complain about you. They may not have the money but they do understand your growth. Bottom line: You can’t talk butterfly language with caterpillar minded people. The truth is that free does not always mean valuable. Charging for a service increases the value of the product or service and produces a spirit of commitment from the client to follow through.

Dont spend a whole lot of time measuring your growth by numbers that are not representative of actual Sales

Checking your Amazon stats will drive you crazy, especially when Amazon’s algorithms is funny acting. Your Amazon ranking does not necessarily mean that you have made sales so dont hype yourself up too much or get down on yourself. I sold more pre-orders for Even Salt Looks Like Sugar than I did with I am Soul but you can’t tell by the ranking. I made it to number seven on Amazon’s ranking with I am Soul. Meanwhile, Even Salt Looks Like Sugar didn’t rank well at all. Shouldn’t it have if I sold more? My point is, your Amazon ranking or number of reviews does not always mean book sales so get out of the habit of measuring your success by what other people are doing. I’ve seen plenty of authors with less than 20 reviews do great things and make good money. The level-up is about results and real progress, not perceived progress. Look at your efforts and check to see if those efforts are producing actual sales, which nobody will see but you, instead of rankings that everyone sees but may not be representative of the truth. A good example of this is Alice Walker’s new book “Taking the Arrow out of the Heart.” At this writing it only has 3 reviews, but it is also a best seller.

Write a Book Business Plan

Serious business people have business plans to help them to map out the goals for their business. Creating a Book Business Plan for every book you release is a fun and helpful way to create a roadmap to help guide you through the process and to identify your goals for each book. The good thing? You can create this plan at any stage of the process. I am creating one right now for my new short story. It’s never too late to begin.

A business plan is a written document on the plans, goal, and overall creative vision of the business. It is what you plan to do and how you plan to do it. A Book Business Plan helps you evaluate the possibility of a new book idea in an objective, critical, and unemotional way. It provides an operating plan to assist you in planning your book release realistically and improves your probability for success. But you don’t have to create a boring and complicated business plan. You can take elements of the business plan and apply it to the pre-launch, launch, and post-launch strategy of each book that you write. Your business plan really just needs 7 Basic Elements:

1. Name your book
2. Write a Log-Line for your book
3. Write your book summary
4. Book Marketing Budget
5. Book Marketing Strategy
6. Publishing Timeline
7. Executive Summary (In a business plan, the executive summary is first but it helps to write it last for your book plan.)

Put Together an Author Media Kit

About 95% of Indie Authors don’t have a media kit which means that you can quickly rise above and stand out from the rest with yours. An Author Media Kit is a major marketing package that helps influencers to learn more about you and your work quickly. It ensures accuracy in news stories, helps people to promote you and your book and is free publicity (beats paid Ads).

7 Key Audiences Who Will Access Your Media Kit

  1. Journalist – Broadcasters, Talk Show Hosts,
  2. Bloggers – Easy access to photos bloggers can use, social media handles
  3. Reviewers— Amazon reviews in your kit
  4. Retailers
  5. Individual Buyers
  6. Event Planners
  7. Anyone Who Wants to Promote you or Your Book

One Key Goal of the Media Kit: Make these people’s job easier. By making their job easy, they are going to promote you and your book.

Purchase Your ISBNs

Get into the habit of purchasing your own ISBNs.

I know there’s a big debate in the Indie Author community concerning whether to purchase an ISBN number. I am not going to get into all of that. You can’t tell people what to do with their money. What I will say is this:

ISBNs are expensive, so I wouldn’t stress out if I can’t get one for every book. But, if you can afford to do so, and if you’ve already created your own company, it looks more professional for you to own your ISBNs and is a level up from what everyone else is doing. With your own ISBNs your name or your company name will be listed as the publisher of your books. As an Independent Publisher with your own ISBN, you can publish under your company name, go to a different printer if you choose, open your own account with major companies and opt for national trade distribution. You can even create your own team of publishing experts.

This post is not about doing what everyone else is doing. This post is about the level-up.

Get Legal

Speaking of ISBNs, get into the habit of legalizing stuff, starting with your name. Legalize your business or Author name. You can create a business name or register your author name as an LLC.

You can file the paperwork easily through Legal-zoom under an LLC, Sole Proprietorship, or S-Corporation (please Google these terms for further understanding on what they are). Or, you can just get a DBA. A DBA is a doing business as name that gives you the opportunity to legally write and conduct business under your author name. This will really give you the feel that you’re in business. You will be able to open a bank account in your business name, acquire a debit card, and do so much more. Sure, you can just set up a PayPal account but having a business bank account will take you to a new level of business. You can even upgrade your PayPal by setting up a business PayPal account that is connected to your business bank account. You can then apply for a PayPal debit card (which is free) which gives you another avenue to access your payments directly from your PayPal account. With a PayPal business account, you can purchase a PayPal Here card reader and accept payments on the go!

Website

Having a website for your author business is one of the most basic but professional things you can do. Even if this is just your blog it helps to have a website where people can access all your work in one place. To learn more about the difference between a blog and an author website and if you need both, see a recent post here.

Your website should be clean, well-organized, and not changing in design every three months. For blog websites, be sure that you have a clear follow button, contact page, about page, and visible social media widgets. Make it easier for people to find and follow you.

Business Cards

Get into the habit of carrying business cards around with you. You never know who you’re going to meet!

The truth is that people throw business cards away so I wouldn’t spend a lot of money on business cards. Keep it simple and professional and give your cards away sparingly. While you may have bookmarks that match your book covers, your regular, standard business cards—the ones you’ll pass out on the go at meetings and bookstores—should be simple, easy to read and clean. It should not have any major designs that distract from the important information, should include your name, business name, phone number, email address, website, and social media handles.

This does not scratch the surface I know, but I hope these basic tips can give you the push you need to put yourself in position to level up your writing career and go from Author to Authorpreneur!

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NEW: Even Salt Looks Like Sugar: a novella by Yecheilyah Ysrayl…

Thanks Chris! Guys, be sure to pick up your eBook copy of my new short story!

Chris The Story Reading Ape's Blog

About.

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

What Readers are Saying:

“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what. This was a quick read, more like a short story. It held my attention and gave some good info on the foster care system. I expect nothing less…

View original post 106 more words

7 Reasons I Stopped Promoting my Books so much on Social Media

Note: This is just my personal experience and has nothing to do with anyone else. I must also note that I do believe some promotion is necessary. If people don’t know your book exists they can’t support you.

 

  1. Not that this is a necessarily good thing but I pull back when I see that people are not interested. I don’t like feeling like I am forcing people to support me. That’s like forcing someone to love you and I refuse to do that.

 

  1. I noticed that Social Media is cracking down on Spam. Promoting your book all day every day does not work without a strategy in place. As Angela J. Ford, puts it, “Instead of just publishing a book and hoping to sell a few copies, you should have a business strategy in place to help you to consistently grow your fan base and sell more books.”

 

  1. I see no proof of the “see it seven times buy it” rule. Not saying this doesn’t work. It’s just that in my experience constantly pushing books in people’s face just seems to piss them off. Generally, people have already decided whether they want to buy your book. Asking them repeatedly to buy it won‘t change their minds.

 

  1. I noticed that promoting less gives a better result (for me personally….not saying this for others.) For Even Salt Looks Like Sugar, I have promoted it today on my Instagram for the first time since September 4th (not counting my business account). The last time I promoted it on Facebook was September 19th. I promote it more on Twitter but that‘s because Twitter is a fast-paced platform where tweets get buried. You can post several times on Twitter and not be spammy. When looking at my data, I have sold books both times on IG and Facebook. I believe it’s because by spacing out the promotion the posts are a fresh reminder and not a spammy irritation.

I have edited this part to give you some examples. I don‘t care about likes but when it comes to my book promos, I do care because it goes into my data for understanding what‘s working and what‘s not working. Are the people liking the post supporting or just “liking?” Are people getting tired of me? Is the promotion working? So far I have done 4 Book Promotions for Even Salt Looks Like Sugar on Instagram since August for the preorders. Just four. Below are the results for the new novella promotion on IG:

August 1st – First time promoting Even Salt Looks Like Sugar preorder:
48 Likes, 9 Comments

Obviously, everyone is excited to hear of the new book. That explains the number of likes and commentary. Readers bought books on the first, second, and third of August.

August 10th – Second time promoting Even Salt Looks Like Sugar preorder:
27 Likes, 2 Comments

People are still excited but the core supporters already have a copy of the book. Books sold on this day and 8/23.

September 4th – Third time promoting Even Salt Looks Like Sugar preorder:
34 Likes, 2 Comments

A good month has passed, people forgot. This was a good reminder. Numbers went up. Books sold the first of this month, the 10th, 17th and 18th.

September 26th – Today. Fourth time promoting Even Salt Looks Like Sugar preorder preorder:
10 Likes, 0 Comments

Nice reminder but some people haven‘t seen the post yet, core supporters already have the book, others are not part of my audience or just don’t care. Currently no books sold for 9/26.

Update: Post ended with 25 likes on 10/1. Books also sold on 9/30. I attribute this to the days that passed, new readers who saw the promo, and payday for those getting paid end of the month.

  1. I don’t want everyone to buy my book. Negative reviews and feedback are sometimes the result of people who bought and read our books who were not members of our target audience. If someone doesn’t like the genre I write in or are not interested in the book in general, I don’t want them to buy my book and I don‘t care how many reviews I miss out on.

 

  1. I’ve learned not to care so much about how much I make from my books. I don‘t mean I don’t care about money. Who doesn’t care about money? But money has never been and is not my motivation. It’s also difficult to make a sustainable income from selling books alone. It’s possible but challenging. Instead, I have decided to focus more on building my business which involves more than just writing books. I have decided to focus on the vision and my purpose for writing, my messages and how those messages can change and empower lives. To focus on ways, I can interact with people face-to-face through public speaking, events, programs and services I can offer and other things I can do to build and nurture my small business. For me being an author is not just about writing and publishing books but so much more. One day, I hope to become a full-blown entrepreneur who influences and empowers others to do the same. With this, of course I also hope me and my husband can quit our day jobs in the process, if we wanted to. I believe that by focusing on the vision everything else, including money, will come.

 

  1. I’ve learned that when promoting books to promote what the book is about, not the book. I learned this from The Stella Trilogy. Stella was not the most perfectly written book. It had typos and I could have done better with the covers and formatting. There were also typos in Renaissance. I am sure you can find mistakes in every book. But these books did well because people cared about the story. When you get people to care about the story that’s when they will care about the book.

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Will Wanda secure the paperwork necessary to secure her and Abby’s freedom? Find out next week on the release of my new short novel, Even Salt Looks Like Sugar. Available now for preorder in eBook. Into African American Literature? Short Fiction? Young Adult or Women’s Fiction? Buy it now for 99cents on Amazon here.

Yecheilyah’s Book Reviews: The Old Man in the Club by Curtis Bunn

Author: Curtis Bunn

Title: The Old Man in the Club

Publisher: Strebor Books (June 17, 2014)

Pages: 304

ISBN-10: 1593095724

ISBN-13: 978-1593095727

 

Curtis Bunn is an essence #1bestselling author and founder of the National Book Club Conference, an organization that hosts an annual literary event for African American readers and authors. This year, the conference was in Atlanta and while I did not get to attend; I did have the chance to visit the InterContinental Hotel where the event was held. I did not get to meet Bunn (who was in the other room hosting Terry McMillan) but I did get to speak to some people there, learn more about the conference and next year‘s festivities, which lead me to Bunn‘s website. A title like “The Old Man in the Club” made me laugh and after reading several pages of the first chapter from Amazon‘s Look Inside feature, I decided this would be my first Curtis Bunn read. I was not disappointed .

I loved the message of this book more than the story although the story is good too. It is easy to judge Elliott but that ties into the author’s message.

Elliott Thomas is a sixty-one-year-old man who hangs out at the club. Not only does he hang out at the club but he flirts with and dates young women. Elliot is also divorced and sees a therapist. He meets Tamara, a twenty-five-year-old and they begin dating. Tamara is also a friend of Elliot‘s twenty-something-year-old children. I like Elliot but I disagree with his lifestyle. Elliot was convicted of something he didn’t do and I felt the reason for that conviction and him dating young women just looks bad. I didn’t think his past justified his desires to pursue younger women by any means. A thirty-five-year-old difference is just too much. I also really dislike the way his children treat him. Elliot’s ex-wife Lucy is also holding onto something. I long suspected what her secret was and I was upset that she would allow Elliot to endure abuse from his children because of something that wasn’t his fault.

But Elliot is not just an old man in the club. The author did well to provide us with multiple layers of his life. He is more complex. He has a past, trauma, and triggers. Elliot was convicted of something he didn’t do and endured other life-changing things in his life.

There’s also a craft chapter at the end of the book where the author explained his inspiration for writing the book and why as well as a list of discussion questions. This was helpful and rather than taking away from the book, I think it was needed and nicely done.

Despite my feelings about the characters actions, they were fully developed and representative of real people. Their decisions did not take away from the book but made it more realistic. Things are not as they appear. The message is: We instantly assess a person‘s values, motives, and character without ever having sat down to get to know them. It makes you think about our perceptions and how we judge others with no knowledge of who they are or where they’ve been. Everyone has a story and well-written as it is, this is Elliot’s.

Ratings:

Plot Movement / Strength: 4/5

Entertainment Factor: 4/5

Characterization: 5/5

Authenticity / Believable: 5/5

Thought Provoking: 5/5

Overall Rating: 5 / 5