About That Last Post

Hey Family, 

So, every now and again, I will accidentally publish a post from my phone. This is because the preview and publish buttons are right next to each other in the WordPress app. I always preview my posts at least a thousand times before posting. 

I removed the last post with the title “Why Are People So Hard on Self-Publishers,” because I published it by mistake. I would let it slide, but it’s not even halfway finished. 

I realize these posts are going to your emails, and it can be frustrating to get that error message. If you tried clicking on the link and you received an error message, I apologize for the inconvenience. Those links are broken because I have removed the posts. 

That author post will be ready soon, and I appreciate your patience.

Introduce Yourself: Introducing Guest Author Hugh C.N. Miller

Please help me extend a warm welcome to Hugh C.N. Miller.

Welcome to the PBS Blog!


What is your name and where are you from?

My name is Hugh C.N. Miller and I am from Johannesburg, South Africa

Okay. South Africa in the house.

My Uncle’s name was Hugh! What kind of music do you like?

Ava Max, Julia Michaels and loved Prince and the revolution.

Are you employed outside of writing?

Yes. I own my own design and web development studio for past ten years.

Cool!

Do you design your own book covers? What’s that like?

I design my own book covers, website and book typesetting, since I am a graphic designer and web developer. I have also designed book covers for other people over the years. Love the control of knowing what I have seen in my mind as the cover and being able to achieve that myself and not having to hope a designer gets the picture in his.

Very nice! Are you married? Kids?

Yes. I’ve been married for twenty-seven years. I have one daughter, Samantha, 20 years old.

Wow. 27 years? That’s awesome! Let’s talk about writing. How did you get into Science Fiction?

 

Always have had a passion for Sci-Fi and prefer futuristic novels to everyday life events, also a nicer escape from reality.

I feel you. Is this your first book? How was the process of publishing?

This is my first book to be published, have written various stories in the last 30years, but remained only in my drawer. Thought it was time to pursue this dream with more energy and accomplish something I always wanted to be, an Author.

What do you think of the world we live in?

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Think it needs love, tolerance between races. We need to understand that we all humans, on same sinful level in front of an almighty God to one day judge us on love.

Since you write about robots, I have to ask, religious or nah?

Yes, I believe in a creator and savior above all the superheroes, the real one who came to save humanity, Jesus Christ. There is so much evidence for design vs evolution, never mind the peace and joy that comes from believing in a God who is in control, and that includes covid19. My book is all about a case for the creator as seen by an Android robot.

What’s your favorite TV Show? Movie?

All time favorite move is The Matrix. TV Show: Lost

Okay, The Matrix is definitely a dope movie.

If you had one superpower that could change the world, what would it be?

A superpower to ensure every human has a little home and food every day.

I love that.

Thank you, Hugh, for spending this time with us. We enjoyed you!


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Hugh Miller

 

Hugh C.N. Miller is a South African Science Fiction Author, with his latest novel published and available on Amazon: “Interview with Things” He is a Graphic Designer and Web Developer at his own agency: HM Studio since 2011. He has over 30 years of extensive design and advertising experience.

…and if you are a fan of Science Fiction, check out his book. It’s giving me iRobot vibes!

Click here to buy this book from Amazon

About the Book:

In the year 2047, artificial intelligence with Androids segregated in massive domes manages a seemingly perfect world. In an apparent glitch in the Dome software, an Android discovers the essence of who he is was set for termination, a dark hidden secret that would threaten the stability of the entire human race as his relentless mission to find life, purpose, and freedom begins, plummeting David, a human journalist’s life into turmoil. In his quest to understand creation, evolution, free will, death, and faith, an unexpected new threat to humanity greater than the Androids emerge as the Federal Robotic Bureau hunts down this rogue robot in a breakneck chase.


Are you an author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE. 

Introduce Yourself: Introducing Guest Author Natasha Jeneen Thomas

Please help me extend a warm welcome to Natasha Thomas.

Welcome to the PBS Blog!


What is your name and where are you from?

My name is Natasha and I’m from Daytona Beach, Florida. I’ve been living in the metro Atlanta area for the past 11 years.

Cool beans. Are you employed outside of writing?

I am! I have worked as a psychiatrist for eleven years. I treat depression, anxiety, bipolar disorder, ADHD, and psychotic disorders. But my specialty areas are posttraumatic stress disorder (PTSD) and peripartum mood and anxiety disorders. Those are disturbances in mood that happen during pregnancy or in the postpartum period.

Over the course of doing this work, I’ve learned the postpartum period is much longer than the six weeks women are usually taught to consider postpartum. I walk with women through their entire pregnancies and at least the first year of their baby’s life to make sure they adjust well and their mental health is supported.

I start treating people at age 15 and have patients in their eighties!

Wow! You are doing such important work.

Now, I just finished binge-watching this (I’m late to the party), so you know I gotta ask, with you being in Atlanta and in the medical space…

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…are you a fan of Married to Medicine, and have you met any of the women from the show?

So funny you asked about Married to Medicine! I’ve never met any of the ladies. But being a psychiatrist, I have met and share patients with Dr. Lunceford (Quad’s husband). He works at a local inpatient facility. So at times when patients aren’t doing well and have to be hospitalized, they’ve been under his care. During those times, he typically reaches out to me so we can collaborate on their outpatient treatment after their hospital discharge.

In addition, Dr. Damon Kimes (Dr. Heavenly’s husband) is an absolute joy to share patients with. He is extremely compassionate to the mental health needs of his patients that also have issues with pain management. Having the opportunity to collaborate with local docs is one of my favorite things about building a medical network here!

That is so cool! See, I knew I was watching that show for a reason, lol. And Chile, they fight like real sisters, and the shade!

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Any siblings Natasha?

I technically am an only child. I have a very close cousin and very close friend. They have been my “sister” and “brother” since I was two years old. They were both raised as only children, too. So, though I grew up without siblings at my home, I have never really felt alone.

That’s precious. Speaking of growing up, what was your childhood dream?

When I was six years old, I developed a strong interest in biology. And this came from reading the children’s encyclopedia series my parents ordered for me. The last book was a guide for parents to understand their children’s health. It was the most interesting part of the entire series to me. But interestingly, I decided in fourth grade that I would attend Yale Law School. I have no idea where that aspiration came from. That lasted a few years, but science just continued to interest me so much that I began to consider medicine around age twelve if memory serves me correctly. By the time I was getting ready to attend college, I started feeling the pull to write. My mother and father encouraged both – but medicine first!

I was a very daydreamy and quirky child. So, from that angle, I had dreamt of doing everything from finding Smurfs in the tree in my backyard to oddly wanting to become a maternity model in the JC Penney’s catalog. That’s the most bizarre realization I’ve ever had about my childhood dreams! Oh goodness.

Lol. That’s what we want to hear! We want you to dig deep. What’s your favorite color?

Green. Kelly green to be exact!

Nice! Favorite food?

I am a true seafood lover. Fish, shrimp, scallops, lobster, crab – I mean, I could just go on and on. My favorite meal, altogether, would be white rice, with fish and collard greens. Interestingly, I was told that was the exact favorite meal of my grandfather, who passed away before I had the chance to meet him.

I love that about genetics. How we could inherit a trait from family outside of our mothers and fathers.

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You mentioned the pull to write, so let’s go there. What genre do you write and why?

I write psychological suspense. I guess, with what I do for a living, it’s not all that mysterious why I have chosen that genre. I’m fascinated by the human mind. Absolutely. What happens to the psyche through one’s life story is incredible, and nothing intrigues me as much. Whether I’m reading, writing, or watching movies or TV, suspense and thrillers with a psychological component are always my favorites. I think we learn a lot about ourselves that we may not want to express when we consume thrillers and suspense. They give us an opportunity to look at our moral compasses and question what, if any, absolute truths we hold.

I love the education your are giving us right now. Do you blog? Does blogging help with writing?

I actually feel like it’s the reverse for me; writing helps me blog. I started a mental health blog called Hope Grove in 2018. It was inspired by the cool work I get to do with my patients, and many of the questions they ask me. I figured if they had these questions, others would as well. That’s especially true for those who, for whatever reason, do not have access to mental health care. And even though the questions drive my blog postings, sometimes I would feel it required a real push to finish a topic.

I have found that writing a post has flowed much easier since I’ve been working on my novel. I think that’s because I’ve been working with a different part of my brain, my imagination, and that tends to mobilize me in general. I also am an intermediate level Haitian Kreyol speaker. I have found my use of the language drastically improved since I’ve been writing my novel. It makes sense but I wasn’t expecting that to happen!

Why is writing important to you?

Oh, that’s a big question. Writing is my outlet. But it is also the way that I take all my life’s experiences and distill them down into bite-sized pieces that I can process and understand. Just like everyone else, I have pain, regrets, doubt, successes, joy – so many emotions to turn over and over in my head. Writing helps me do that in a healthy way. And to turn some of my life lessons into a story that benefits myself and my readers is a gift. The writing of others is also massively important to me. Through the work of greats like Toni Morrison, Maya Angelou, Edwidge Danticat, and Nikki Giovanni, I started to see writing as a window and a healer. Can you imagine a world without it? I’d certainly rather not!

I love it.

In your own words, what is love?

Love is honesty – honesty that allows you to see yourself and grow into your highest potential.

Thank you, Natasha, for spending this time with us.We enjoyed you!


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Natasha Thomas, 2021

Natasha Jeneen Thomas is a Florida-born psychiatrist and psychological suspense writer. She has spent the past eleven years in private psychiatric practice exploring the individual and collective story and the power of perception. Witnessing life from the vantage point of the human psyche’s inner workings, Natasha sees the state of the world as a reflection of the stories we tell ourselves – and allow ourselves to believe.

Natasha earned a Bachelor of Science from Spelman College, studied medicine at the University of Miami Miller School of Medicine, and completed residency training in psychiatry at the University of Maryland and Sheppard & Enoch Pratt hospitals. In 2010, she moved to Metro Atlanta to work as an outpatient psychiatrist and has the continued honor of providing clinical care as owner & CEO of Hope Grove Psychiatry, PC. When she is not doctoring or writing, she enjoys her family, home, or corner of the couch.

Be Sure to Follow Natasha on Social Media!

Social Media Handles:
Facebook  – @natashajeneenthomasauthor
Instagram – @natashajeneenthomasauthor
Twitter – @JeneenAuthor
 

…and preorder her Psychological Suspense Thriller coming this fall!

 
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About the Book:

Therese Hughes-Baldwin arrives in Boca Raton with hopes of joining the most prestigious dance company in South Florida. But instead of finding ballet success, she suffers an embarrassing heartbreak and takes a boring barista job. She also inadvertently gains the attention of the woman who stalks her on every train ride she takes.

When Therese’s favorite café customer, Dr. Dara Clemens, offers an escape to her beachside mansion, Therese can hardly say “yes” quickly enough. With her suitcase in hand and best friend Phoebe by her side, she heads to the Clemens’ oceanfront getaway. The home is gorgeous. The beach is, too. So is the stranger Therese gives her number to at the bar.

But there are voices in the vents. And there are people who stare. And Therese faces a sinking feeling that something is hauntingly off about Phoebe’s behavior. As Therese questions the motivations of those around her, she opens the door to a reality she never thought she’d find.


Are you an author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE. 

It’s Okay to Begin Again

I have not been as active on this blog as I need to, but know if you see me less, that’s because I’m doing more!

Although I have not published much, I have a bit I am working on, including a new potential author client preparing to release her book (throws invisible confetti), part two to #TWWBE (Yep. Surprise), the anthology for Black History Fun Fact Friday, and tons of articles sitting in my drafts, waiting to be picked to go next.

Poor babies. Mommy has not forgotten you. I hope to get part two of Signs You Are Not Ready to Self-Publish out this week, time permitting.

Today, I want to give you an update remixed with a lesson I’ve learned in the process.

I am starting over with my email list, and I am deleting my Business Facebook page at the close of this year.

I have had the same author email list since 2015, and hard as it was for me to accept, I don’t have the same audience. Much has changed between then and now.

I received good email opens but very little engagement. It started to feel like people were watching me, although they were no longer interested in what I had to offer. I got little feedback which made drafting and sending emails less fun. I was also getting a lot of spam sign-ups. That’s when I knew it was time for a change.

This morning, I deleted everyone from the old list* except for the two people who emailed me a reply to say they are interested in being on the new list.

*This is not my poetry list, but my general author list. If you are subscribed to the poetry list, you are good!

I started to backtrack, though. Building an author email list isn’t easy, and neither was deleting over four hundred emails I’ve worked hard to accumulate over the years. I started to send one final email asking people to reply if they are interested in being added to the new list.

Then, I realized this was an excuse to hold on a bit longer.

The truth is the interested people had already told me as such, and I had to accept that.

It is also true quality will always be better than quantity.

In the end, it didn’t matter how many people were signed up. What mattered was who was engaging. How is it only two people replied to me? I decided this was unacceptable.

I also decided to change my strategy. It is not lost on me my part in this. I’ve struggled with my list for some time, and I hope to become better at it.

And instead of deleting my email list altogether, I am starting over. I still believe in the value of the author’s email list, especially in light of how many people have their social media pages deleted.

The lesson can be summed up in the following quote:

“You get to change your mind about things that are no longer aligned with or supportive of your growth.”

– Alex Elle

Simply put, it’s okay to begin again.


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Overcoming the Anxiety to Show Up: A Message to Introverted Indie Authors

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I am from Chicago, where kids paid close attention to the shoes you were wearing after winter break.

Everybody was checking to see who was wearing something new. See, in the hood where money is scarce, you got your best clothes and shoes around Christmas, so when kids come back from break, everybody is looking to see what you got on.

I walked into my eighth-grade classroom with my all-blue suede Timbs (what we called Timberland boots), and I didn’t like the way everyone’s eyes noticed them.

The same thing happened in High School.

I grew up poor and didn’t start wearing name-brand shoes until the second round of sixth grade. While I loved Air Force Ones, I had never owned a pair of Jordans.

It wasn’t until High School I owned a pair and joined the other “cool” kids and experienced what it was like to sit on the pedestal of those who wore Jordans.

And I didn’t like it.

I wished I hadn’t worn those shoes. I liked them a lot, but I didn’t like the attention they garnered. I also didn’t like being like everyone else. I quickly realized I wasn’t a Jordan-wearing type of person. As I got older, I learned I am not all that into gym shoes (sneakers if you are not from the Chi) in general. I wear them, and I have them (and I like looking at the different styles), but my personal style is more casual.

But anyway, those Jordans were my first and only pair.

Here’s the truth:

I don’t like the spotlight. Despite what I do for a living, I am not an “out there in front” kind of person, and I get embarrassed easily because I’m shy.

Just as Moses did not want to go to the Pharaoh and tell him to let his people go at first, I do not always want to show up.

But at some point, Moses had to obey the voice that spoke to him and fulfill his purpose which is why I show up despite the quiver in my chest.

Maya Angelou said courage is the most important of all virtues because, without courage, you cannot practice any other virtue consistently.

You can’t be consistently kind or loving, or generous. You can be these things for a time, but not consistently because there is no endurance without courage.

When the threat is too much, you will quit if not for courage. So, while everyone is afraid, those who are courageous go on despite the fear.

“I do what I hate to do, but I do it like I love it. That’s discipline.”  Mike Tyson

What Tyson isn’t saying:

Settle for a life that does not bring you joy.

What Tyson is saying:

Even while doing what you love, there will be moments where you have to be disciplined to accomplish a goal, and this won’t be fun, but it will be worth it.

Quick Tips.

Stop Predicting What Other People Are Thinking

I am pretty sure we are all guilty of this!

The biggest stumbling block to showing up is thinking about what other people would think of you. We make up these stories in our head about what we expect to happen and what we think other people are thinking.

Tell yourself a different story than the one in your head.

People do love you and think about you often.

Readers do want to read your book, and they do care about your story.

People want to hear from you more than you think.

You do matter.

I mean, I know you’re a genius and all that, but you can’t predict what people are thinking. You just cannot do that to yourself.

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“But I don’t want people to think…”

This is a phrase we should all work to eliminate from our vocabulary, and I admit, I have work to do myself. When we say things like this, we are expecting a response that may or may not even be real.

“I don’t want to post about my book because I don’t want people to think ________.”

If you don’t tell people about it, how are they supposed to know it exists? What about this instead:

“I am so excited to tell people about my new book!”

I notice the more I am excited about something, the more excited the people around me are. Take the smile test for example.

Look at someone and smile. I bet you they are going to smile back. If they are extra silly like me, they might even laugh. Then you will laugh, and neither of us knows what’s funny.

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One of my favorite quotes is:

“What would you do if you knew you couldn’t fail?”

Anticipate the best possible outcome instead of the worst.

Release the Need to Know.

Trying to control the outcome is like trying to catch the wind. Get excited about what you don’t know and all the possibilities of a new experience. You don’t need to know the outcome to start.

You Don’t Have to Say Yes to Everything.

You don’t have to drink from every cup handed to you. That’s how you get poisoned. You are only required to accept those things that speak to your soul, nothing more and nothing less. If it does not set your soul on fire, you don’t have to do it.

This, saying no, is more than turning down offers, although that’s important too. Saying no is also about not feeling obligated to do what everyone else is doing, think as everyone else is thinking, or move how everyone else moves.

Saying no is not wearing Jordans if you really don’t like them.

Another quick story.

In my early teens, fifteen-sixteen-ish, my brother spray-painted hats and t-shirts for the neighborhood. He did stuff like this all the time because he’s an amazing artist. He even designed clothing for the entire cheerleading team. Anywho, my brother spray-painted my and my sisters’ and cousin hats to match our shirts. That’s how I got into wearing hats that summer. Eventually, my sisters and cousin let go of the hat thing, but I would still wear mine even at school. My twin thought I looked like a boy, but I wasn’t a tomboy. I just liked the hat.

My High School Pen Pal Program. Me in front, rocking my spray-painted hat and a blue long-sleeve underneath my short sleeve because I was cold, lol.

Saying no is also about not denying a part of yourself because of what other people think.

This means knowing ourselves well enough to know what we want and don’t want.

Sometimes, we accept things we don’t like, things that are not inherently us, and things we are not comfortable with because we don’t know ourselves, and that’s another discussion altogether.

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It can be hard to show up when you are naturally more laid back and reserved, but I challenge you to push yourself. The best way to get used to doing something is to get out there and do it, and the more you do that thing, the easier it’ll be.

And being an introvert doesn’t necessarily mean that you are shy, although many shy people are introverted. 

I took an online quiz before posting this. My results say I am an introvert (not surprised) with the following traits:

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  • You crave alone time. Having time to think, private space, and quiet time helps you feel rested and whole.
  • People can drain you. Even the most well-meaning people can pull a lot out of you. You can absolutely do social situations; they just take a lot of energy.
  • When socializing, you like to observe before partaking. You like to think before you speak and have one-on-one conversations rather than speaking in groups.

You can take your own quiz at: https://www.scienceofpeople.com/introvert/  (And it’s free)


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“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

– Marianne Williamson


The Women with Blue Eyes: Rise of the Fallen is here! CLICK HERE TO GRAB YOUR COPY!

One Way Indie Authors Leave Money On the Table

Due to how the royalties are structured, an author with a 99cent ebook on Amazon will only get about 35 cents per sale. For books priced between $2.99 and $9.99, there is a delivery cost for the ebook file (based on the size) for each book sold.

You also pay Amazon a sales commission based on your royalty rate.

  • 35% royalty: the Amazon sales commission is 65% for books priced below $2.99 and above $9.99

  • 70% royalty: the Amazon sales commission is 30% for books priced between $2.99 and $9.99

What about taxes? 

You pay that too. 

These are just a few reasons why it can benefit you to sell your book directly to readers from your website.

While I have only made a few dollars in ebook sales from my new book, my print book preorder sales from my website are doing far better, and I am close to making money back from the cover art. By the time the book releases next month, I expect to make back what I paid for editing.

I am going to make this post real short because it’s real simple.

The hard truth is that if you are not selling books through your website or worse, you don’t have an author website, you are leaving money on the table.

While some authors have chosen not to deal with Amazon at all, it’s smart to make sure your book is on Amazon for a few reasons.

To start, Amazon is a giant. To have your book available there is just good sense. People trust Amazon, so some people will look for your book there before they look anywhere else. And with the pandemic, people use Amazon regularly. It’s all about making it easy for your readers, and being able to tell them to go to Amazon isn’t only super cool, but it’s also super easy.

But while Amazon is easily accessible to your readers, the relationship between Amazon and you as the author is a bit different.

There are tons of authors making good money from Amazon, but they are not the majority.

Here is an example from an author about his Amazon royalties:

“One month, I sold 5 paperbacks at a list of 13.99 each. The report stated the manufacturing cost was 5.33 (I assume each), and I’m on the 70% royalty. I got a total of 1.30 cents. That’s 26 cents a book. The next month I sold 1 paperback at 13.99, and I got a 3.13 royalty on it.”

The 2021 Guide to Amazon Fees and Royalties for Kindle eBooks and KDP Print, 2019, Comment Section

This is where your author website comes in to pick up the slack.

What if he had sold five paperback copies of this book from his author website? Since he would have to calculate shipping, let’s just round it up to a cool fifteen dollars per book. That’s $75 in his pocket. If he sells 20 books, that’s $300.

It might not sound like much, but it adds up if he sells books at this rate daily.

Even with website transaction fees, authors can still add more to their bank accounts by having their books on their websites alongside Amazon.

In closing, if you are a Self-Publisher, you can buy your books in bulk and sell them in bulk to companies and corporations like schools and independent bookstores.

Heck, you can sell the books out of the trunk of your car if you want.

The sky is not the limit of what you can do when you control the distribution of your own work.

Considering you are not signed to a publisher or are not restricted to any outside contracts that may otherwise prohibit you, you don’t have to be exclusive to Amazon. Instead, you use Amazon as one of many options.

For digital, you can set your book up on Draft2Digital to distribute it to several digital platforms outside of Amazon. For print, you can set your book up on Amazon KDP but also Ingram Spark for distribution to bookstores and libraries.


Ready to publish that book? I can assist with that. Click here.

Enjoyed this post? Check out more Indie Author Basics Here but hurry. I am changing things up soon. Details to come.


Don’t Forget to Preorder Your Copy of The Women with Blue Eyes: Rise of the Fallen! June is right around the corner.

About.

When Tina’s nephew, Ronnie is killed, she is left to care for his siblings and to solve a series of mysterious murders involving only black men. Investigating each murder thrusts her and her team into a world of deities, demons, and fallen angels, leading Tina to battle a serial killer beyond this realm.

Preorder Now

My Favorite Instagram Hacks


Instagram is my favorite place to interact with readers outside of this blog, Twitter follows this, and then Facebook is last. If you are an author on Instagram or have ever thought of using it as a platform, here are some of my favorite hacks for increasing engagement.

Less is More: Pick a Few Kinds of Posts and Stick with It

I heard David Shands of the SleepisforSuckers brand and the Social Proof Podcast mention something like this and realized I was already doing it. This awareness encouraged me to stay consistent with this strategy, which has been working wonderfully. If you’ve been paying attention, I only post four kinds of content. 

  • Black History
  • Books I Read / Recommend
  • Author / Entrepreneur Stuff
  • Family / Travel Stuff

I have incorporated reels, but that’s more along the lines of the medium to which I present the content.

Whether it is in the form of a reel, IGTV video, or image, the core of my content is the same.

It seems like I do a lot, but when you break it down, I really don’t. Everything I post falls into one of these four categories. A poetry contest post falls into the author business category. A t-shirt promo is an entrepreneur post, too, because I am promoting someone’s brand. A post of my twin sister or hubby or doggie is a family post, and so on.

While I still struggle sometimes with what to post, knowing I only have to focus on one of these four (depending on the last time I posted about it) makes it much easier to stay consistent. 

I learned you don’t have to have a lot going on to be productive.

This is a lesson in “less is more.”

I don’t even post a lot. Some recommend posting at least 3x a day on Instagram to stay on top of the algorithm. Welp, I am behind on that. But I will say that has not affected my engagement, and I think it’s because the kinds of posts I publish are consistent. Remember, consistency is not about speed or quantity. To be consistent means something that does not vary.

Use Saves and Shares to Learn What’s Working / Not Working

Instagram, like every other app, is constantly changing. In 2021, the platform’s algorithms favor saves and shares over comments and likes. Below is an image someone posted that sums this up perfectly.

Likes still play a role. It is just not the most important in terms of pushing the algorithm.

You can’t see how many saves someone’s post has or know who has saved your post or shared it, but the act alone helps understand the kind of content your audience engages with the most, which lets you know what types of content to post.

UPDATE: Below is a screenshot of how the save, share, like, and comment buttons look on IG. Saving is not reposting. It’s just clicking that ribbon looking icon on the far right and the post is saved instantly. On the left you have the like button, comment and share.

To view the insights for a post (assuming your page is a business page), click on the insights tab under your post.

It will pull up your insights…

…including the number of accounts you reached, the percentage of people who weren’t following you before, the number of people who followed you, and your impressions.

This will help you see what kinds of posts people engage with the most, which is your audience’s way of saying what types of posts are getting their attention. 

I measure the success of a post based on the number of saves, then shares, comments, and then likes. Notice likes are last, and that is because the algorithm wants to cut down on bots. Some people also buy followers for some strange reason. A bot can like a post, but true engagement is measured by more thoughtful action. Comments of five or more words are better than emojis, and shares and saves are better than likes. The Women with Blue Eyes post did far better than I thought it would, which lead to preorder sales from new people.

Create Folders for Saves

When I come across a post, I like I save it for later—especially a Black History post I may want to repost in the future. 

When you save a post, it will show you something like this. 

Click Save to Collection

The list of your folders will come up. If you do not have folders, click on the plus sign and create one.

To view your saves in folders, go to Saves, and there they are. This makes it easier to go back to those dope posts to share, like, or comment on them.

My folders are:

  • Black History
  • Entrepreneur
  • Inspiring
  • Authors

Separate Business Messages from Personal Messages in the DMs

I don’t know if you know, but many good business deals happen in the DMs. I’ve sold lots of books from the DM alone. Here’s how I keep up with it: I separate my business messages from personal/family messages.

Direct Messages from family and friends go under the general tab, and business messages go under the primary tab.

I also have my messages set up to limit who messages me, so I am not bombarded by spam and freaks. Here’s how to do it:

Go to Settings > Messages > Message Requests On

This means that their message comes in as a message request you can either approve or decline for anyone not following you.

You can see a preview of the message, so you can decline it if it looks weird and then block that person.

We have all heard about the other things I do before, such as always using the best picture possible, including a caption that describes the image and using relevant hashtags. For the photos, make sure they are not pixelated and that the text on the image is not hard to read. Instagram focuses on photos, so your pictures must be eye-catching.

And those are some of my hacks! Feel free to use them and tell me how it’s going. Do you have any social media strategies you use to interact with your readers and strengthen your author brand? I’d love to hear about it!

Follow me @yecheilyah on Instagram!


Update: This book is now available! Already read it? Be sure to leave an honest review on Amazon. Click here to buy or review.