I wrote this poem in honor of my dad last year, inspired by a real experience. I was listening to Pandora and Yolanda Adams “Open My Heart” came on. I usually turn the station because the song reminds me of my dad who died of cancer in 2000. This time though, I allowed myself to feel. I allowed myself to grieve. I put this video together when I first published the poem to this blog but I am just now getting it uploaded as I am getting my YouTube grind back! Listen to the poem below, read the poem hereand be sure to subscribe for more poems!
Welcome back to Introduce Yourself! Check out the new badge! Yasss! Let’s get started with our first interview of the year. I would like to extend a warm welcome to Ann Harrison-Barnes.
What is your name and where are you from?
My name is Ann Harrison-Barnes and I am from Rochelle, GA.
Okay. You in my neck of the woods. Georgia stand up. What do you hate most about writing advice? What do you love?
The one thing I hate most about writing advice, is the fact that there is too much of it. What one writer says can contradict what someone else says on the same subject. For example, two or three people have different advice about adverbs. What I love about writing advice is the fact that I choose which advice to follow me, and I take it and let it inspire me. For example, K. M. Weiland stated in a previous episode of her podcast entitled Helping Writers Become Authors that the reason your villain does the bad things he’s known for in your story, has to do with another character he loves with all his heart (pardon the paraphrase).
I feel you on there being too much advice out there and most of it is not even good advice. Ann, what was your childhood dream?
As a child I always dreamed of being a recording artist. I loved country music and I love to sing. However, when I was five or six, I had no idea that music would be the inspiration I needed to become a writer. I could tell you a story of how music has influenced my writing over the past few years, but we’d be here all day for that one. LOL
Since we’re already talking about music, what kind of music do you like?
I like mostly instrumental music such as classical, movie scores, new age piano etc. for writing. However, I have one particular country artist that I like to listen to for healing and sometimes for writing inspiration.
Does blogging help you to write?
Blogging helps me to write in several ways. It helps me to learn more about my fictional characters through character interviews. It also helps me to get my heartfelt thoughts out into the world, but I keep my blog positive and put my negative thoughts in my journal. It also enhances my professional writing style, so that if I land a freelance writing gig, I can be proud to show off specific posts as writing samples.
I love that. You said you keep your blog positive and put the negative stuff in your journal. Your a wise one. Let’s talk about your writing journey. When did you publish your first book? What was that like?
To be honest, I published my first book back in July of 2016. I was excited, because after getting help with formatting and the book cover designed for me, I was able to publish it on my own. This book has since been updated and is now available on Amazon. Each book that I publish is exciting. I’ve heard many people say that it’s almost like having a baby, without the physical pain that a mother goes through. I must say, I believe it, because you have to nurture your creative baby and get it ready for publication. Then comes the waiting time until it’s been launched or borne (as it were), for all the world to see.
Nice. Married Ann?
I’ve been married twice. The first time for seven and a half years. I divorced my first husband, because he verbally and emotionally abused me. I’m currently married but separated from my husband, for the same reason. We’ve been legally married for a year and a half.
Oh. I am so sorry to hear that. Abuse is a real problem in our world. If you had any advice for someone enduring any form of abuse having experienced it yourself, what would you tell them?
My advice for someone who is in an abusive relationship is to find a way out as soon as you can. The longer you stay in that relationship, the worse it will be for you in the long run. I can’t speak to child abuse, but no one deserves to be belittled, humiliated or beaten. Don’t let the abuser’s charms fool you, he or she is only using them to pull you back into his or her web. I found healing from other sources, but if you feel that you need the services of a therapist, don’t hesitate to get the help you need, because everybody’s healing process is different.
Thanks so much. I am sure someone who needs to hear that is listening. Any babies Ann?
I do have a beautiful daughter, who I love dearly, although she can be sassy at times. She loves to brag about being taller than me.
LOL. I love it. What’s the most difficult thing about being a writer? The most exciting thing?
The most difficult thing about being a writer can sometimes be the revision process. However, I am loving this process in my current novel. The most exciting thing is the fact that I can allow myself to let the creative juices flow and find whatever source of inspiration that fuels my creative fire. Although I am totally blind, I refuse to let my disability stop me from doing what I’ve been called to do, which is share the message of God’s love through something as simple, yet as deep, as a story.
I can tell by your answers you’re a great writer! What genre do you write in and why?
I don’t put my novels into one specific genre. I write in the Christian fiction genre, along with mystery and thriller, and I sometimes add a little romance. I know that online distributors and bookstores have to know where to place eBooks or paperbacks on the physical or virtual shelves, but I like to add a little of this and a little of that, to make the story interesting and compelling.
Thanks so much Ann for spending this time with us. We enjoyed you!
Ann Harrison is the author of four books: A Journey of Faith, A Stepping Stones Mystery, Stories Outside the Box, Maggie’s Gravy Train Adventure, an Electric Eclectic Book, and Inner Vision, an Electric Eclectic Book. She has also been published in several anthologies. Aside from her work as a Christian fiction author, Ann is a professional writer, and she also crochets bookmarks and book covers to promote her books. To learn more about Ann and her work, visit her website at http://www.annwritesinspiration.com
Before you abandon your blogs to turn up tonight (tee hee), I’d like to introduce our schedule for this year. First, I’d like to thank and welcome our newbies and our die-hard supporters, the people who like our every post and share on social media. You guys are awesome and I do not take your contributions to the growth of The PBS Blog for granted. If you are new to this blog, please be sure to take this time to look around and familiarize yourself with the place. There are four years worth of material here to help you get to know me better and my writing.
Bloggers and Blogging
If you are not sure how the blog works or if you are thinking of starting a blog of your own, I invite you to visit the Blog Tips page HEREwhere I have archived my tips on blogging. I highly recommend you skim through them if you are new to the WordPress platform and are thinking to start a blog of your own (new writers, blogging is a great way to connect with readers!)
Writers and Writing
If you are a writer (especially an Independent writer) and you are looking for encouragement, resources or a better understanding of writing from an Independent/Self-Publishing perspective, I invite you to visit the Writer Tips and Resources page HEREwhere I have archived my tips on all things writerly and links to resources from others (particularly those more knowledgeable in the field.)
I will publish reviews of books I’ve read to this blog again. I have not been as consistent as I was in 2017 (because of amazon‘s constantly changing review policies and my constantly changing schedule) but I am back on it dagone it. You can view my new policy here. (Does not apply to books I read on my own for leisure, just review requests.)
2018 has been a year of self-reflection, self-understanding and focus. This means that I intentionally focused on myself. Not in a selfish way but in a way where I can better understand me in order to help you. Long story short, in 2019 I will be refocusing on my services to others, armed with the fresh revelations that have come from getting to know myself better. I want to do more for aspiring authors, new bloggers, writers and the like. I am excited and motivated with the drive and desire to serve.
Now, let’s get to the point so you can get out of here.
While I have segments going on throughout the week to keep this blog afloat, this is not a niche blog. Meaning, I do not just post about one thing. Do know this schedule does not include any random, off topic posting I may do when I just feel like writing.
Everything starts back up next week, 1/7 – 1/11
Introduce Yourself Author Interviews – I will keep Mondays open for author interviews. To learn more about how to get featured on this blog, CLICK HERE.
No Whining Wednesday – No Whining Wednesday will continue with quotes and empowering notes that help to keep you from whining, criticizing, or complaining! Learn more about NWW HERE (scroll down for the archived articles or follow the No Whining Wednesday tag).
Throwback Thursday – I miss how we used to jam ya’ll! Throwback Thursday will be in full swing next week. Throwback Thursday is when I post old school music videos to the blog. I have 3 categories so everyone gets a lil something something from it.
1. Throwback Jams (old school music the 80s on back)
2. 90s Throwback Jams (jams from the 90s, obviously)
3. and Early 2000 Jams (music from the early 2000’s)
Black History Fun Fact Friday – Throwback Thursday Jams and Black History Fun Facts are the most popular on this blog so they aren’t going anywhere anytime soon. Black History Fun Facts will return in full swing. (I have written tons of Black History articles on this blog that should keep you busy reading if you are new to PBS. CLICK HERE.) I noticed we dragged a bit in 2018 so I need to step it up in 2019. There’s been a lot of talk about The Year of Return (1619-2019 makes 400-years for Blacks in the America’s per captivity) I may just start the year off talking about that.
Not included is poetry because I don’t have a special day for this. I will continue to publish poetry pretty much whenever I feel like it. If you would like listen to my poems, subscribe to my YouTube Channel HERE. I also host an Annual Poetry Contest, founded in 2017. We have had two amazingly talented winners so far and some outstanding runner-ups and it’s almost time to get things started for our 3rd Annual Contest!
The PBS Blog now contains affiliate links. This means should you purchase anything from these links, I will earn a small commission at no extra cost to you. This allows me to keep this blog up and running. I will never link to something I haven’t personally used or disliked so don‘t be shy, click on the book cover to this month‘s featured book (Michelle Obama‘s Becoming) in the sidebar and thank you for your support!
Today I’d like to extend a warm welcome to Sharon Cathcart. Welcome to The PBS Blog! Let’s get started.
What is your name and where are you from?
I’m Sharon E. Cathcart. I was born in Portland, Ore., but now make my home in the Silicon Valley, Calif. In between, I’ve lived in Lawrence Township, Indiana, and literally all around the San Francisco Bay.
Are you employed outside of writing?
I’m the global grant coordinator for a major medical device firm.
Wow. That’s neat! What was your childhood dream?
I wanted to be a veterinarian. I love animals, and that was the best way I could think of to help them. However, I have dyscalculia (which is like dyslexia, but with numbers) and so my math marks were not high enough to qualify. I still help animals, though, by volunteering with our local humane society and caring for a colony of feral cats. I also donate all of my royalties from “Hugs and Hisses” to Humane Society Silicon Valley.
I love that. Speaking of writing, when did you publish your first book? What was that like?
In 1995. I was still working for the DoD and was tasked with writing the history of Sixth U.S. Army, which was decommissioned that year. The resulting work, “Born of War … Dedicated to Peace,” was given as a souvenir during the closure ceremony. It was kind of amazing, to be honest. I’d said for years that I wanted to write a book and suddenly I was holding one in my hand. However, when that job went away, I stopped thinking of myself as a writer for a very long time. I didn’t publish anything again until 2009 (that’s when my first novel, “In The Eye of The Beholder,” was released).
I’m glad you got back on the wagon. What skill would you like to master?
I would like to be able to draw (I can manage stick figures, and a passable horse head, but that’s about it). I would also like to be a better swimmer. I get claustrophobic when my face is in the water, so I’m really lousy.
I get it. What state or country do you never want to go back to?
Indiana. I lived there whilst attending the Defense Information School (I used to work for the Department of Defense as a public affairs specialist), and I tell people the same thing whenever they ask: “There were three things I loved about Indiana: the Connor Prairie Living History Center, the Indianapolis Zoo, and seeing Indiana go away under the airplane.” The main thing that sticks with me about living there was the day I looked something up in the phone book (remember those?)
Lol. I do.
…and found the KKK openly listed. I don’t remember what I was trying to find, but I sure remember that. It colored my feelings about the entire state – and not in a good way.
Doesn’t surprise me. Since you brought it up let’s go there. What are your views on racism?
Racism is a systemic thing, to me. It is about policies and laws that punch downward against people who are not in the majority. Any damn fool can be prejudiced/bigoted, but it takes political power to create racism.
By the way, I firmly believe that any white person who doesn’t recognize that the US is a white supremacist system is deluding themselves with willful ignorance. We all need to speak up against injustices like racism. If “social justice warrior” is an epithet, it’s one I’ll wear with honor. I spend a little time tackling racism in “Bayou Fire,” where my hero is an abolitionist in Jacksonian-era New Orleans – an unpopular position at the time, to say the least. I firmly believe we need to be speaking out today, and that’s why I created that personality trait for him.
Nice. I’d like to read this book. You said it takes political power to create racism. How so?
One has to be in a position to create systems designed to keep others down … and that means political power. We see numerous voter suppression laws being enacted, and attempts to roll back hard-won civil rights … because those holding the power are afraid of losing their hegemony. Holding the power to back up bigoted beliefs with action is what creates racism.
What songs have you completely memorized?
Just about everything by The Beatles and David Bowie. I’m not kidding.
So I guess I don’t have to ask what kind of music you like…
I have found something to like in every single genre except Chinese opera (which, even according to fans, is an acquired taste). My love show tunes, classical, bluegrass, just about everything you can imagine. My favorite artists are David Bowie, Ramin Karimloo, and The Beatles.
What’s your favorite color?
My long-time favorite is purple. However, I’m also fond of teal, which is the color of most of my author branding.
Are you married Sharon?
My husband, Jeff, and I have been together for 18 years and married for 16. It’s a second marriage for both of us.
Congrats! What’s your favorite TV Show? Movie?
My favorite film of all time is “Tom Jones,” starring Albert Finney. It’s the story of an 18th Century English rake, and is absolutely hilarious. You need to watch it just for the scene where he and one of the female characters are eating dinner; no one says a word, but the tension is fantastic!
What TV channel exists but really shouldn’t?
Please don’t get me started on TLC. I remember when it was “The Learning Channel.” Now it seems like it’s “The Lowest Common Denominator.” I’m not a fan of so-called reality TV, with the exception of cooking competitions.
I love cooking competition shows! I have to ask. Top Chef or Hell’s Kitchen?
Hell’s Kitchen. I kind of adore Gordon Ramsey. He puts on an enormous display of temper, for sure, but you can tell he really cares about food.
Ha! I am in the middle. I love Top Chef but I just got into Hell’s Kitchen and I can tell Ramsey is fair in his decisions.
Speaking of Ramsey’s temper, what do you think of the bullying in our schools? How can we do better?
I was one of those kids who was bullied, pretty much from 6th grade on until high school graduation. Teachers need to take it seriously rather than blowing it off as “they’re just jealous” or “they’re teasing you because they like you.” Kids are not stupid; they know the difference between a buddy teasing you and someone being actively cruel. Parents need to teach their children to be kind rather just laughing off their aggression as “kids will be kids.” The teaching has to begin at home, and classrooms need to reinforce it.
We agree there. What advice would you give your younger self?
It is going to get better. Find the drama kids sooner. Don’t hold people at arm’s length because you’re afraid; everyone is struggling and you will discover that most people are genuinely kind.
Thank you Sharon for spending this time with us. We enjoyed you!
Sharon E. Cathcart is an award-winning author of fiction featuring atypical characters.
A former journalist and newspaper editor, Sharon has been writing for as long as she can remember and always has at least one work in progress.
Sharon lives in the Silicon Valley, California, with her husband and an assortment of rescue pets.
After experiencing multiple problems with Facebook the other day, amazon admitting to accidentally sharing people’s personal information, and reading Derek Murphy’s email about hacks, author websites and updating passwords, I think it’s time to publish a post that has been sitting in my drafts (and in my heart) for some time. It has also been a while since I’ve dedicated significant time to this blog and as we come upon the end of the year; I think it’s a good way to get us thinking about potential changes in 2019.
Be careful putting all your eggs in one basket.
When the stock market crashed in 1929, it shocked people. They couldn’t believe they couldn’t get their money out of the banks. It was like in the movies when there’s a natural disaster or alien invasion. Right before it all comes crashing down, life is perfect. A family is sitting at the table eating breakfast. Soccer moms are dropping their children off to school and dads are hoping for that corporate promotion. And then it happens, right there. You are at the breakfast table eating a bowl of cereal and your kitchen floor splits in half with your toddler on the other side of that half.
This is how quickly things change.
Life before the crash was great. People were doing well. People bought stocks with easy credit. During the 1920s there was a rapid growth in bank credit and easily acquired loans. People encouraged by the market’s stability were unafraid of debt. People were comfortable. So comfortable that they weren’t prepared when it all came crashing down. Not everyone was as affected though. The great depression didn’t affect poor people as much as those who had wealth because poor people were used to having nothing. Many of them were also already growing their own food, and already self-sufficient. They had to be innovative and entrepreneurial to survive.
“There is a bitter and yet wry statement which was made by blacks about the depression. They said in the south that the depression had been going on for ten years before black people even know about (laughs)… knew it existed.” – Maya Angelou
Social Media has made it possible to make millions with online-only businesses. No longer do you need a college degree or fancy training to start a business online. Social media and e-courses changed that. Writers can now publish their own books without a traditional publisher. Independent Publishing has been around for a long time, but Print on Demand took it to another level. Print on Demand services are platforms where authors can upload manuscripts easily and quickly online and order print copies of their books. Platforms such as Lulu, Kindle Direct Publishing and Bookbaby are examples. Not only is it easier than ever to publish books, but it‘s easier to make millions from social media alone. Professional Instagrammer or YouTuber are legit business titles now. College kids are dropping out to become YouTube stars and Insta-celebrities. Because of advanced technology you don’t need to understand code to build a website yourself or need a fancy camera to shoot a movie anymore. With a basic understanding of video editing you can do this with your iPhone.
Life is good.
But remember how quickly things change.
Social Media is changing. People are more outspoken about privacy and data use. Facebook is being more strict about limitations so it’s difficult to do any promotion without buying ads (and although we do it anyway, we’re not supposed to use our personal pages as business pages). Algorithms don’t show everyone‘s post and Facebook is losing readers because of problems like the one I faced the other day (where I couldn’t log in). Facebook is constantly down and Google+ and Createspace have already closed down. Although Social Media looks good now, I wouldn’t be surprised if it, like the stock market, drastically changed so that users have to either pay for accounts or it unexpectedly closed down completely. Poof. Gone. Tragedies often happen suddenly.
“By the mid-1800s, most countries wanted to standardize transactions in the booming world trade market. They adopted the gold standard. It guaranteed that the government would redeem any amount of paper money for its value in gold. That meant transactions no longer had to be done with heavy gold bullion or coins. It also increased the trust needed for successful global trade. Paper currency now had guaranteed value tied to something real.” (Amadeo, K. 2018, 17 April. History of the Gold Standard.)
The history of paper money is worth the research and is too extensive to go in depth here but in short, the dollar began its decline on being backed by gold when the Gold Standard was suspended and even more after the Stock Market Crash of 1929. Paper money was only receipts that represented a certain amount of gold. When the Gold Standard was suspended more receipts were printed, printing receipts caused hyperinflation and money hasn’t been the same sense.
What does this mean / have to do with authors?
Putting your eggs in one basket is a phrase which means that one should not concentrate all efforts and resources in one area as one could lose everything. For Authors, putting your eggs in one basket could mean many things.
❌Using Social Media to build your business without a website
Investing in a business website is one of the most basic ways of running a successful business. Instead of just create a Facebook page or IG account, consider creating a website. It’s not expensive and can even be a one page website but it’s good to have. You can also use your blog as your website as we discussed before (because it doesn’t make much sense to spend money on a full website if you have one or no books out). Using social media without a website is putting your eggs in one basket because social media is not stable. Likes does not mean sales unless you have somewhere to direct people to purchase your books. Social media is not the final destination or at least it shouldn’t be. Social media is a doorway that must lead to a place. Your website is that place.
❌Only marketing and promoting your books online
“Social media is an important part of your business but it shouldn’t be the ONLY part of your business.” (The Six Figure Chick) The Six Figure Chick IG account is one of much value and she’s right. By only focusing on promoting and marketing and selling books online you are leaving money on the table. Although people talk about the death of print, radio and traditional media is still a big deal. There are still many people who aren’t tech savvy, still many people who prefer to visit libraries and bookstores, still many who prefer print books, and still many who want to see you in person or hear you speak. If you are already outspoken, this is an extra good thing for you. You’ll have no problem networking at events and meeting new readers. If you’re an introvert (like me), events help you to come out of your shell and meet new readers who can follow you online. My social media pages don’t have many followers but my numbers go up after every event. While I don’t think requiring your presence to make you money is wise (because I mean, the technology is here), scheduling at least one public appearance (such as a book signing) every now and again is a good way to meet your readers face to face.
❌Only publishing books. (Neglecting other ways of making long-term sustainable income as an author)
I recently attended the inaugural We Buy Black Convention in Atlanta where hundreds of black-owned businesses convened to support one another. There, I met Real Estate Super Agent Lisa Puerto, one of the featured speakers during one of the business talks (Jay Morrison was another speaker and Dr. Boyce Watkins was another speaker but I missed them). Long story short, my husband and I loved her passion so much that although we aren’t into real estate, we were ready to buy her book when she finished and got to chat with her after the segment.
Here’s the thing that surprised me though: her table was basic. Black table cloth, books and business cards. It looked similar to my table at the signing at Nubian books earlier this year! (see pic) There weren’t any fancy fixings but her line stretched down the hall and her business cards were getting picked up like candy. She had wowed us with her passion alone and her voice was big enough to outdo any banner. I say all of this to say I’ve learned that public speaking is how we as authors get the message out about our books. Instead of promoting the book, we could promote the message of the book and help people to understand why it’s worth their time to read our stories. It’s why celebrity authors go on book tours where they get to speak to the audience and despite how we feel about her, Omarosa sold the mess out her book just by talking about it!
The book is important, but it is not the only way of making money as an author. Once you’ve established yourself as an author and have started making waves with your books (please do this first), you can expand into other things such as teaching, coaching, and public speaking, as additional income sources. Only writing books is another form of putting your eggs in one basket because you’re limited to just one income stream. If you write full-time (no day job, no side hustle, e.g.) this is especially important. In striving to make a living from writing alone (once you’ve been established for awhile), it’s a good idea to expand your brand beyond just writing books.
❌Not building an email list
Email lists aren’t for everyone but in the event there is no more social media (blogs included), the email list becomes of great value alongside your website. It becomes another way for you to connect to your audience on a personal level. While I don’t have many subscribers I can say with the integrity I have more subscribes than unsubscribes and I am learning more and more how to better manage my team. Every business has an email marketing to accompany their business. I don’t know why writing has to be any different. Do you want to know why people don’t take Indie writers seriously? Because we assume the basic rules of running a business doesn’t apply to us. Yes, you can opt not to do certain things as there are no rules, technically. However, there are basics and you can‘t opt out until you fully understand the basics. A website, email list, social media, and a payment method are among the foundational basis of an online business. Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart is how you get paid. These are the basics.
One of the many criticisms of the email list is that people don’t like to be emailed often. I have found this to be only a half-truth. Yes, people don’t like being emailed often but that is dependent on the kind of emails they are getting. I sit back and watch people send emails almost daily and I am not talking about struggling writers. I am talking about authors and business people with millions of dollars, people who have proven their value who send emails out very frequently. Dr. Boyce Watkins himself sends emails out it seems like every day and I open every last one. It’s not about how many emails you send, it’s about the quality of the emails you send. Spam is junk mail. Don’t send your readers junk. Your readers want to hear from you, they just don’t want to be spammed with useless information that means nothing to them and offers nothing.
❌Publishing on Amazon exclusively while neglecting other retailers
I think relying too heavily on Amazon is a mistake. I think a smart person would definitely have their books on Amazon but that they will also explore other retailers. It‘s about balance. Say what you want about them but having books on Amazon is just good business sense (you have to look at it the way readers do…they will search for your book on Amazon first before anything), but that doesn’t mean we have to only have books on amazon. One of the most valuable ways to sell your books is through your own author website! The reason Amazon is winning is that mostly we are promoting it. Our books may be present on other sites but if we aren’t promoting those links alongside Amazon, we cannot expect to see sales through those channels. How many times do you promote links to your book on Kobo? Barnes and Noble? Smashwords? Your own author website? If you’re honest with yourself your answer would be like mine, very little. If something were to happen to Amazon, do you know of any alternative ways of publishing? Have you educated yourself or are you only sticking with the zon? Publishing only on Amazon is putting your eggs in one basket because if amazon suddenly crashed it will take your eggs with it.
❌Wasting time arguing about whether Self-Publishing or Traditional Publishing is better.
These debates are a waste of time (this is coming from the person who doesn’t think anything is a waste of time) and forces authors into putting their eggs in one basket. Publishing Independently works for me but I won’t sit here and say that I will never traditionally publish a book if it came time for it. There’s a time and place for everything and I am at a place where Independent Publishing works well for me. I cannot say this won’t change because I cannot predict the future. There’s nothing wrong if you suddenly decided to go the traditional route or if you decided to self-publish because the value doesn’t change. You are still worthy no matter how you choose to publish. By making this out to be some type of competition we lose sight of what really matters and create self-imposed limitations. This bullet point is different from the others and may seem out of place but that’s why I must mention it. It’s a low-key way of putting your eggs in one basket. Self-Publishing is one basket and Traditional Publishing is another basket. You are not limited to just using one. It’s okay to keep your options open.
This post will be too long if we covered every single area of how we leave money on the table by putting all our eggs into one basket but here are some additional areas:
❌Not developing a business plan for your writing business / not legalizing your writing business
❌Not listing your books on Goodreads or creating an Amazon Author Central Page
❌Discounting your books / products so much that it undermines your business
Consider not relying on one way of doing things. People say that you don’t own social media but that is true for everything online. You don’t own that blog no more than you own that email list, no more than you own those social media pages.
I have to say, when Facebook tripped, as it often does, I was so happy that I at least have a website and email list to direct people to. If I had to rely on my Facebook page only, it would have caused me to panic as Facebook not working would mean losing all my contacts. Social media is an excellent tool as I can sit here and write to people all over the world from my computer. But traditional media still holds weight and that face-to-face “old stuff” still works as an option to connect you to your readers. People thought farming was old too until it was the poor black farmers whose homegrown food fed them during the depression.
The eleven sons of Jacob survived and flourished because their brother Joseph, who had become second in command to Pharaoh through his gift of properly interpreting the Pharaoh‘s dream, had created storehouses throughout Egypt where the people could come and buy food. When his brothers left Canaan for Egypt, they could find refuge. Could we learn from this? Could we be the Joseph’s of our day? Or will we wait until the famine wipes out all we have?
In the Atlanta area? Join me for a book signing / poetry recital celebration in honor of the one-year anniversary of I am Soul! The event also features other authors as part of a Co-Advertising Campaign and takes place at the Medubookstore at the Greenbriar Mall from 2-5:00p EST on December 22nd.
When 2018 started, I told myself that I would step outside of my comfort zone by trying to get my books accepted into bookstores, a challenge for an Indie Author with no large following and no large publisher backing her. But I did it and now I am making it a goal to get my books into libraries and in schools. And if it’s Yah’s will, I hope to do some public speaking. Before this year ends, I’ll be sending my email list my personal goal-setting chart and they will get to see exactly how I set my goals and the action steps I implement to achieve them. Today, I am taking the time to reveal some basic things you can do to prepare your books to be accepted at bookstores and how to go about the process and it’s yours free. All you have to do is subscribe to my email list HERE to access the PDF. You will get a welcome email and the document will be in that email. Please be sure to check your spam / junk folders if you do not see the welcome email in your inbox.
Some of the things covered in the document.
Know Your Why
Unless you are already famous, people aren’t gonna be checking for your books at bookstores in the same way they do online. In order for people to walk in and not look over your book, they must have some prior knowledge about who you are (more on this below). Be sure you know why you are doing this. Getting in bookstores and libraries is not some fast track to fame or money maker. That’s not what it’s about. Getting into bookstores is only a big deal to Indie writers because many of us aren’t backed by a big publisher so getting onto the shelves of brick and mortar stores gives us a greater opportunity for the possibility of hosting book signings at those stores, meet new people (who we probably would not have met online), and expanding our brand far and wide.
Get Your Name Out There
As you’ll see in the document, it’s not very difficult to get into small, local, Independent bookstores on consignment which means that’s not really the challenge. The challenge is selling those books which is difficult to do if people don’t know who you are. I am still trying to get my name out there and I have identified some areas where I could do better. However, you don’t have to be a celebrity or famous to start. You can start with social media and drive traffic through your blog and social media accounts. The most effective thing, though, is to get out and attend local events. Is there a book festival in your hometown? Go. Is there any event that matches what your books are about? Go to those events. Here, you’ll meet people who may be able to help you, work with you, recommend you, and help you to get your message out.
Target Stores that Match Your Audience
I approach black-owned bookstores because my books are about black history. There are exceptions where I’ll take a chance on a non-black-owned store (such as Tall Tales Book Shop…I love their store set-up), but for the most part my target is populations where the majority of the readers are Israelites (Blacks) and women. Why? Because my books are about the lives of Blacks in America and the lives of women. It has nothing to do with “race” and everything to do with positioning myself to be at the places where my ideal reader is.
Technology is Still King
Don’t overthink it with the bookstores though and forget why the Indie Revolution started in the first place. It’s good to attend events and get out and network with people face to face but don’t forget technology is still king. You don’t want to create a situation where your presence is needed to make you money as perfectly put by Cici aka “The 6 Figure Chick” on IG. That is, you don’t want to only bring in income when you do an event. Keep that online presence going. I am of the opinion that Indies with books in the store should do so as a supplement to the online business, not as the business itself.
A website, email list, social media, and a payment method are among the foundational basis of an online business (and if you’re an author with books on amazon be sure to have an Amazon Author Central Page set-up. You can learn how to do that here). Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart (including amazon) is how you get paid. If you meet people in person, it won’t mean anything without a way for them to keep in contact with you. Update your blog and social media pages regularly and continue to be consistent. Remember that your success is not the same as everyone else’s and being authentic doesn’t have to mean doing what everyone else is doing. Be you. Be disciplined. Be consistent.
Read more by downloading the entire PDF Document when you subscribe to my email list HERE.
Pictures from Friday’s signing at Tall Tales Book Shop are now available on my website HERE. Thank you to everyone who came out. If you’re in the ATL area, my next signing is December 22nd from 2-5p EST at the Medubookstore at the Greenbriar Mall.