We have already talked about one cool strategy for busy bloggers. I want to extend that conversation by making it easier for those new to blogging to discern if what you are posting is valuable and high quality.
For the record, I am not one of those who think you have to post every day, not on social media and not to the blog. Wasted time is like wasted money, so I will not post or recommend posting just for the sake of posting.
We are not doing all of that.
What we are doing is posting consistently enough to be present enough to serve our audience.
Whenever we post, we want to add value, and adding value only means educating, inspiring, or entertaining your people.
A fourth category could be Edutainment – Educating through entertainment. Thank me later.
To do this would mean that you must be deliberate about the content you publish.
What does this mean for blogging?
To be deliberate means to have an intentional and purposeful focus. It is the opposite of being fake and posting just to post. It means posting what is important to you and what is helpful, inspiring, or educational to others while somehow making sure it ties into your brand.
I published I am Soul on December 20, 2017. This was intentional, as December 20 is my late mother’s birthday. She was alive then, and I wanted the book to be a dedication because she had been through a lot that year.
I know value is a big buzzword these days, and sometimes it can sound so complicated, but it’s really not all that deep. Posting content of value means you are posting what will uplift, educate, or entertain. Some examples include:
Creative writing (poetry, short stories)
Promotion for Indie Authors
Posting a think piece on a hot topic
Sharing some life lessons and experiences (as it is relatable to your brand)
Posting a review of a book you read
Posting something funny
Blogging doesn’t have to be a waste of time, especially if you are not getting paid to be here. Suppose you are making money from your blog or using it as an author platform to connect with readers. In that case, you definitely don’t want to waste your time publishing ten posts a week that doesn’t add value to your life or the life of others.
Choose a few days a week you want to post and make sure you are entertaining, educating, or inspiring us.
Author: Pat Backley
Print Length: 190 Pages
Publisher: Pat Backley
Publication Date: October 8, 2020
I have not read a book I could not wait to get back to in a while. Daisy is one of those books.
Daisy is a Historical Fiction story from 1887 to 1974. The prologue is short but expertly ties the entire story together. A white hand is on top of a little black hand in a field of flowers. The woman and the little girl are making daisy chains.
“Mum, why am I called Daisy?”
Set in Alabama, Harlem, and London, the author takes us through time, starting in 1887 and ending in 1974 in that field of Daisy’s with the same question from the little black girl. Only now, we understand why her name is Daisy and why the hand on top of hers is white.
The author’s strength here is her character development. Although there were many sudden tragedies, the author did such an excellent job with their backgrounds and personalities that the reader is genuinely interested in them and grieve their loss.
This is a family story, and I loved most how the author tied everyone together with the historical backdrop. There are descendants of the enslaved whose lives weave with descendants of slaveowners and poor white Londoners the author interweaves with poor black Americans’ lives. The exciting part about books (and movies) like this is all the tension built up between the families and wondering when everyone will meet up with one another!
As the author detailed their lives, I knew they would intersect at some point, and I was eager to see how it would all play out. It was like reading about a generation of people all connected in a six-degrees of separation kind of way – that all people on average are six or fewer, social connections away from each other.
An example of this in the book is when Samuel, Winifred, and Jeremey Davis, the black family from Harlem, moved to London in 1952. Leading up to this, we have already met the white family in London (because the author starts in 1887 and moves time forward). Thus, the anticipation is already there as to which of Polly’s descendants will meet one of the Davis’s. Little Jeremy was five years old in 1952, but by the time he is an adult, he meets one of the great-great-great granddaughters of the London family, and they marry, giving birth to the little girl from the prologue.
It’s juicy ya’ll!
The author does a good job of recounting the family’s past throughout, so it continually reminds the reader of how it all started and how everyone is connected. The overall message of the book seems to be that it does not matter if you are rich or poor, slave or free, black or white; we are all part of the human family, a family that would flourish much more smoothly if biases like racism, sexism, and classism did not exist.
“Being born poor was a scar that never faded.”
“She had never experienced racial hatred first hand, so had no real idea of how it could erode a person’s whole life.”
Wherever you are in the world, welcome. I have been MIA a minute, and I’ve noticed an uptick of Freedom Readers to this blog. You guys are fantastic.
If you have not already done so, be sure to visit the About Page to learn more about me and this blog.
My name is Yecheilyah, pronounced e-SEE-li-yah, aka EC. It is a Hebrew name meaning Yah Lives. In case you are wondering, I was not born with this name. I follow in the footsteps of Maya Angelou, Ntozake Shange, Sonia Sanchez, Amiri Baraka, Malcolm X, Muhammad Ali, Kwame Ture, and others who are not widely known by their birth names.
At some point, I imagine these people, like I, have awakened to a truth that demanded a better version of themselves and a better way of living. Not only did they strive to change their perspective on life, but they changed their names to fit the newly developed person, they became. (I am drafting an article called “The Power of Your Name,” about the vital role our name plays in author branding. I should have it ready for you sometime next week).
Speaking of growing, this blog is so much more than what it was. It is the primary platform from which I share my work and the work of others. From our home office, living room, or bedroom, we can reach people worldwide. Isn’t that amazing? While I don’t intend to blog forever, I hope what I share here serves a purpose. With so many people home now because of this global pandemic, I take my role as writer/author/blogger even more seriously than ever. I know now more than any other time the power of the written word and its capability to change lives.
This blog runs mainly by a few weekly posts you might want to know about.
The Women with Blue Eyes – I usually author poetry and black historical fiction, but I have a secret love affair with Fantasy and Sci-Fi. My first published novel (The Aftermath, 2012) was Sci-Fi. I got interested in writing in this genre after reading George Orwell’s 1984 in 2008.
The Women with Blue Eyes is a free fantasy story I have been sharing freely here on the blog. When Tina’s nephew Ronnie died, it traumatized her. It wasn’t just that he died. It was the way he died. After taking custody of Ronnie’s sisters and brother, Tina experienced supernatural phenomenons that eventually led to therapy and hallucinogenic suppressants. This didn’t help.
She meets Azbuga, an Archangel sent to tie the missing pieces together, still connecting her to Ronnie’s death.
Paschar (pu-shar), is the angel of vision, once tasked with guarding the veil between the physical world and the heavens, between consciousness and unconsciousness, between awareness and illusion. She once saw the beauty of visions from the Almighty and projected these into human consciousness. Now, she is limited, capable only of seeing physical beauty, extracting energy from mortal man, and projecting illusions. Paschar has fallen, and in a jealous rage, she attacks black men for their energy. How dare he choose them over her?
Can Tina, Jason, and Az defeat Paschar and her Legion once and for all? More black men are dying, and you can’t fight spiritual warfare with physical weapons.
This series is divided into two parts, and I am sharing freely part one, chapters 1-20. Click here to read chapters 1-17. Chapter 18 publishes next week. (Note: The Women with Blue Eyes is a Rated-R Fantasy series. You should know there is some profanity for those sensitive to cursing, and adult language).
My intent is to use this platform as a motivation for completing the series and one day turning it into a full-length novel.
Throwback Thursday Jams – If I was on the edge of a cliff, music would be one force pulling me back from jumping.
Okay, well, that’s a lil dramatic but, yea. I love music. Tee Hee.
So while I’m a serious person, I am also a silly and musical person. I love R&B and old school soul, and Thursdays are all about introducing you to some of my favorite throwback jams. Now, when I say throwback, I don’t mean that they are all technically throwbacks. I post music ranging from Old School (60-80s), the 90s (my fav), and the early 2000s. And sometimes I might post something new-ish because I just like it. Check out the Throwback Thursday category to jam out.
Black History Fun Fact Friday -Black History Fun Fact Friday is a weekly blog series of articles focused on Israelite/Black/African American history. While the title of the series includes the words “Fun Facts,” not all pieces are “fun,” in the sense that is is all positive. My intention with this series is to present black history as it is without adding to or taking away from the truth, despite how brutal or uncomfortable it may be to read.
Take Sun-Down Towns, for example. The unfortunate truth is that some all-white communities today are all-white neighborhoods because they were once sun-down towns or cities where blacks were driven out and not allowed to enter after sun-down. Read more about that here.
And while this is a weekly series, we have had no new articles in a few weeks. There’s a good reason for that, and I will let you all know about that exciting bit of news later!! In the meantime, if you would like to participate, I am still accepting black history guest blog posts for this feature. Please click here to learn how to apply.
These are some top weekly posts you can get used to. In between them, I share poetry, quotes, blog, and writing tips I call Indie Author Basics with EC based on my experience as an Independent Author.
Blogging takes up a lot of time and staying consistent, whether that’s blogging once a week or every other day, isn’t easy.
But it could be more manageable.
Republish Your Content
Who says you can’t share the same content again? Whether that is an interview you did, a radio show, or a blog post, every once in a while, you can reshare an older post by rescheduling it to republish.
Even though it is an earlier post, it can still apply to the current time. For instance, if you wrote about Juneteenth this year, you can reschedule that post to publish again on Juneteenth next year. Between this year and next year, you would have met more readers and gained more views. It will also surprise you to see how many of your current readers did not see the post the first time around.
Go through your blog posts and choose a post that resonated deeply with your audience you feel is relevant enough or important enough to repost.
Using myself as an example, Thursday, I republished a Throwback Thursday Jam by Minnie Riperton.
First, you will need to edit the post. I prefer the classic editor because it’s easier for me.
Next to the published label, click on edit and change the date and time to the day you want to republish the post.
Once you have chosen your new date, click ok and schedule.
I will not republish this video because I already did, but if I were to keep it this way, this post would publish again on August 2, 2020, at 12a EST, and new people will see it.
The first time I posted this song was back in 2017, and when I republished it last week, it received more views from people who had not seen it.
It reminds me of publishing in that your book is always new to the people who have never read it.
Your post is always new to the people who have never read it.
You can also share some of your older posts/articles on social media. People who don’t know you and never read your work will probably become new followers of your blog for more value.
I have found some cons to doing this, I must mention. If you are blogging on WordPress (which is the platform I am always referring to since I blog here), I caution on reposting blog posts that have been re-blogged a lot. The republished version will have a new link meaning that backlinks to your article that someone may have shared with their audience on their blogs won’t work.
A backlink is a link created when one website links to another and is suitable for SEO or search engine optimization. This is why I said you could also share the posts as many times as you want on social media without reposting it. In this way, you can edit the post and share it without breaking the original link. I would also recommend avoiding reposting too much. Fresh content is always preferable.
Don’t have time to blog? If you have been blogging for a while, you possibly have tons of content sitting right there to republish and it only takes about ten minutes.
Note: Republishing is easier and more effective if you have built up an archive of posts. You can’t repurpose content if there’s no content.
I haven’t written a blog post about blogging in a while. I slowed down on that because I could be, you know, writing.
Today, I am not writing. I am enjoying this good weather and stealing this downtime for a quick blog post. I hope these tips /reminders will be useful for any new bloggers out there.
You Don’t Have a Follow Button.
I have spoken heavily on this in the past, and it’s still true today. I still find people whose blogs I want to follow, but I can’t because there is no follow button. At this point in life, with COVID and all, few people will stop to go on a scavenger hunt to find where your button is. If you are blogging on WordPress, go to your Dashboard > Appearance> Widget > Follow blog. Place it somewhere near the top (not at the bottom), so it is noticed.
You Don’t Post Enough.
I am sure I probably post too much (sorry fam), which can have repercussions, but not posting enough is also not good. Not only will people not be interested in following you, but those who follow you may forget you are there, meaning that when you post, they aren’t even reading. People are forgetful, and it’s a lot going on in the world right now. I am not the person who thinks people should blog every day, but I think the posts should be consistent enough to keep the blogger memorable and the people engaged.
You Don’t Respond to Comments.
Social media isn’t about followers anymore, so much as it is about engagement. Responding to comments is one of the easiest ways to engage with your audience and other bloggers. Commenting on someone else’s blog is also a simple way to gain a follower. This is the power of networking. When someone comments on your blog, don’t just like their comment, reply! And respond not to get the follow, but have an opinion on the topic. Give your feedback some substance and add it to the conversation.
You Post Your Blog Link in the Comments Asking for a Follow
This is tacky and unattractive to other bloggers. Leaving a comment that is only a link back to your blog, followed by “please follow my blog,” makes you look desperate and turns that blogger off. I am much more likely to subscribe to someone’s blog who just left a real comment on my blog or liked my post than I will someone posting a link back to their blog in my comments. If you think this is mean, then you have not been blogging long enough to come across spammers and trolls. How do I tell the difference between you, the real blogger, and a spammer if you are both spamming me?
Please, don’t do this.
Your Content is Not Interesting To Your Readers
Sometimes it’s just the basics, such as not posting anything valuable for your audience. One lesson I learned in life is being relatable and making connections with people based on a common goal or interest. I think blogging and social media is the same way. No man is an island, and no man knows it all. Therefore, while I have my way of seeing things, I think it’s necessary to allow room for diverse thoughts and differences of perspective. To me, that shakes things up and makes it fun. It also provides room for learning and growth.
I don’t want people to walk on eggshells around me, and I’m not walking on eggshells around anyone else. Yes, I’ve had some heated debates on this blog, and I am pretty sure some people hate my guts, but those same people also know me the better because of it. I think some of the best friendships develop from a difference in opinion because people are not all the same, and when each person can bring something different, I think it creates a good balance.
To make a long story short, people don’t want to follow a boring blog.
Your Blog is Hard to Navigate
Making things more accessible to people is the best way to encourage them to stick around. If your blog is hard to navigate, people might not want to follow you. Everything should be easily attainable from your follow button to your widgets to your pages. Beyond this, be sure your blog is easy to read so dark colors with dark text that is heavy on the eyes is a no-no (keep in mind the visually impaired too), and consider a modern, updated look. If your blog looks like it belonged somewhere in 1998, I will be less inclined to follow. I suggest using WordPress because WordPress offers some neat free themes and widgets, is already optimized for mobile, and powers thirty percent of the internet. WordPress is a powerhouse for building websites and blogs, and I am not being paid to say this.
You Are Not Sharing Your Post on Social Media
I would leave this at six, but we might as well squeeze in one more. Another reason people may not follow your blog is that you are not telling them about it. Social media is the new word of mouth. The easiest way to draw attention to your posts is to share them to your social networking sites, whichever you use. I almost always share with Twitter, but I have shared it with my Facebook page too, and now and then, Instagram. Be sure to let people know about your excellent recent blog post. You will be glad you did. Closed mouths don’t get fed. Open your mouth.
I hope this is helpful to someone out there and if it is, let me know in the comments. Do you have any useful blogging tips for us? I would love to know. I want to improve my blog too! Also be sure to check out more blog tips on the blog tips page here.
Born in October of 1854 in Louisiana, Anna invented a kitchen tool she called a pastry fork.
The system of patents for inventions was not easy for African Americans at the time. Enslaved people were not considered people, they were not US citizens, and the rights of the US constitution did not apply to them. Consider the Dred Scott Decision where enslaved Scott unsuccessfully sued for him and his family’s freedom (they were eventually freed on May 26, 1857). This made it difficult for even free blacks to secure patents on their inventions, making it easy for their work to be stolen or attributed to someone else.
Of all the inventions by African Americans, we can just about imagine how much more this contribution would be if full credit had been given to those who were not considered worthy to receive it. Consider the following inventions:
The Artificial Heart Pacemaker Control Unit (Otis Boykin )
The Closed Circuit Television Security (leading to the home security system) Marie Van Brittan Brown
The Modern Home-Video Gaming Console (Gerald A. Lawson)
We can go on and on.
Anna’s story is special because she was one of few blacks to receive a patent for her invention of the pastry fork.*
The Pastry Fork was an older version of the wisp and other electronic mixers today as it automatically mixed without manual effort. This tool had many uses, including beating eggs, thickening foods, making butter, mashing potatoes, making salad dressings, and most pastry dough, which was difficult on the hands and wrists.
Anna filed an application for a patent of her Pastry Fork in July of 1891 and was awarded the patent on March 1, 1892.
*Martha Jones was the first black woman to obtain a US Patent.
Learn more black history by reading more articles on the Black History Fun Fact Friday page here. Have a black history fun fact of your own? Submit your article for a blog feature by emailing it in a Word Doc attachment to email@example.com. Read the submission guidelines here.
Title: Birth Days: Stories of Women Who Turned Difficult Beginnings into Glorious Lives
Author: Carol Massey
Print Length: 157 pages
Publisher: Pure Heart Publishing
Publication Date: November 2019
Reviewed By: Yecheilyah Ysrayl
Birth Days is just what its subtitle says, “the stories of women who turned difficult beginnings into glorious lives.” The author introduces us to several fictional women who endure heartbreaking struggles with birth and parenting. Dr. Francine Young gives her baby up for adoption, Lulu didn’t know she was pregnant until two months before giving birth, Margaret messed around with Jackson Jones (and he was not her husband), and Lulu’s grandson became the President of Howard University in 2027.
We are witnesses to the trials these women endured, the men they loved and the people who assisted them in their journeys. (Like Aunt Sis who acted as a Midwife and caregiver for Mary and Connie). Readers will be eager to see what happens next as each woman tackles her beast. We can consider the stories historical as many of them take place as far back as the thirty’s and forty’s and I enjoyed the pieces of history sprinkled throughout as it pertained to the differences of the lives of African Americans in the North as compared to the South. (Though, I wish the author had placed more emphasis on how racist the North was too. To her credit, there was mention of the racial subtleties of the North, but I still got the feeling that for the characters it represented the land of milk and honey.)
My favorite story is the first one, Two Sisters, with Connie and Mary, Aunt Sis and Aunt Ailene. I could see the mother’s grief at having such a difficult pregnancy and the fear that gripped the family at having lost a baby before, and their anxiousness over whether Mary would live. I felt the father’s heartache at building the baby coffin out of the fear she would die like the others. (And when the father renovated the house later in the story and came home with Clara it had a Color Purple feel to it). I was eager to see what would happen to the sisters in the long run. The author did a good job of keeping me wanting to read on. (I enjoyed Dr. Francine’s story too.)
I believe this book to be a five-star read. It’s not a long book and the stories of the women and their struggles with maternity fit well within today’s society where women, their efforts and lives are at the forefront. However, because of a few errors, I cannot rate this book the five stars I think some minor adjustments could help it become. Too much telling, no chapter headings and too many exclamation marks are among my concerns that impede the flow of the reading and, as a result, contribute to my final rating.
After retiring from a 30+ year career in health and educational administration, Carol Massey had time to reflect on the people, places and events that influenced and inspired her. She wanted to pay homage to some of the women who guided, nurtured and supported her journey from childhood through college, career and life as a single mother of an African American male child. Carol, a California native, now lives in suburban Atlanta with her rescue pup, Ms. Frances.