A lot is going on in the world, so I sit here bathed in solitude and fishing for a thought. Let the noisy silence of second hands and chirping birds lend me the inspiration needed to write. Let the calm of the rain suicide its face onto my windowsill, onto shingled rooftops, ripping puddles, or perhaps it will only melt itself into the concrete.
Have you ever sat back and listened to silence? It is hypocritically noisy. I can hear the laughter of locusts and the singing of birds as they intercourse themselves into the wind. This noisy wind. It whistles and shouts and spreads its hum across the troposphere, just silent enough for us not to notice amid the growling of car engines and groaning of electricity. If you listen closely enough, you’ll hear angels sing in the wind.
Give me not the physical right now. Not the booming lyric of music or the chatter of distraction. Give me focus so I may snag a thought from the roaring voices of spirit and memory hanging from the pictures on my wall. We are familiar with the sound of noise, but not the noise of silence. Not the tickle of an idea brushing past our thoughts or the seductive wooing of trees to wind. The giggling fabric against the windowsill. The peaceful lullabies of daylight.
Indeed, nature has its way of suckering us out of quiet, but what an incredible stillness.
I once paid $300 for a book cover. At the time, I couldn’t afford to spend that kind of money on a cover. Not only did I not have the money, but even if I did, I couldn’t afford to invest it into a book cover when there were, as I saw it, much more severe priorities in front of me. But, I was young and excited, and I wanted to publish this book, and I wanted that cover.
But I was broke, broke.
So, what did I do?
I set up a GoFundMe.
I went around to people I knew and explained my vision and why I was raising the money. I (and get this) talked to people.
And I don’t like talking to people.
Not only did I make enough to purchase the cover I wanted, but I also made that money right back at a Book Signing in Chicago.
You might be thinking, “But, EC, if you couldn’t afford to pay for a book cover, how did you cover editing?”
I didn’t. I had a friend edit the book, which is why it is retired today.
Self-Publishing is an area where the term, Proper preparation prevents pissed poor performance holds much weight. We don’t talk about it enough, but financial planning is part of the basics of Self-Publishing.
Self-Publishing requires a mindset shift regarding how you feel about yourself and how you look at your finances. One of the first things I’ve noticed in my journey is that most first-time Self-Publishers haven’t decided if they are publishing this book for themselves or publishing the book for others to read.
Did I confuse you there? Read on.
Publishing for Yourself vs. Publishing a Book that Sells
Publishing a book for yourself means you fulfill your dream of becoming a published author and want to give copies away to family and friends. It means you are not selling the book or wanting to create a business out of it; rather, you want to satisfy a desire for something you’ve always wanted to do.
In this case, it would not be necessary to put a lot of money into this project, mainly because you are not getting the money back through sales since you are not selling the book. You may decide to get your book cover made using a cover template from KDP or Lulu or a homemade cover from Canva. You might choose to have a friend edit the book for you or use free software for formatting. This would be sufficient for a book you don’t want to sell. There are tons of economical ways to publish a book for this purpose.
But, suppose you are publishing this book because you want to leverage your business, spread your message and get it into as many hands as possible. Suppose you are a speaker and want to sell copies at your event, see your book on Amazon and Barnes and Noble or get the book stocked at bookstores, libraries, and schools.
What if you are writing this book because you want other people to read it?
In this case, you must prepare for this journey from the mind of a business person and not only an author.
When you publish a book you intend to sell, you consider other factors outside of what you want from the book because this book isn’t only for you. You think about building a platform, the market, and you consider the financial obligation necessary to bring the vision forward.
This isn’t to say write a book that doesn’t speak to your soul. It means you publish a book that speaks to your soul and the soul of others. It means you are publishing a book you see is needed in your community.
“You may have a robust knowledge of quantum computing but if everything the audience wants from you is how to use Microsoft Excel, give them just that. You write no book about quantum computing until you are able to build an audience around it.
Most self-published authors don’t do this. They do the exact opposite. They write what they like and try to figure out how to shove it down people’s throats.”
-David O, Entrepreneurs Handbook
Publishing a Book You Want to Sell Requires A Financial Investment
Spending money on your book is only an investment if you have put a strategy in place designed to ensure how you will sell this book. This, in my experience, is the difference between publishing for yourself and publishing a book for other people to enjoy as well. Many authors who venture into Self-Publishing ignore the market, so the book doesn’t sell outside of close family and friends because they have written a book no one wants to read.
When was the last time you bought a book by an author you have NOT been following for some time, on a subject you really don’t care about?
This is called Indie Author Basics because we focus on laying a strong foundation (a well-written and packaged book) to make it easier to build everything else on top of it. Too many new Indie Books are not attractive, not well-written, poorly produced, and is about topics no one cares about. As a result, the average self-published author makes less than $1,000 per year, according to a survey by Guardian in 2015, and a third of them make less than $500 per year.
What does this have to do with preparing financially?
When authors publish books they intend to sell for reasons outside of themselves, they are mentally prepared to invest the time and money to produce a high-quality product because they know they will get a return on their investment if done right.
Again, an investment isn’t just putting your money into something. Investing is putting your money into something you know will yield a return, either financially, mentally, or spiritually. It is the act of allocating resources with the expectation of generating an income or profit.
That’s why we had to talk about if you want to even publish this book to sell it first because not everyone wants to publish a book to sell it, but for those who do, financial investment is necessary.
My books do not sit on the shelves with major traditionally published books (and sell) because I’m the best writer or because I have the best books or even the best marketing strategy. I also put good money into producing my books, among other things. I wasn’t going to say this, but it needs to be said that I practice what I preach.
It also needs to be said I am on a budget just like most of us, but I prepare early for this so that what I do invest into publishing my book isn’t coming from the money I need to grocery shop or pay bills. It is coming from the money I have saved and put away specifically for this project since I first decided I will publish the book. That’s how seriously I take my writing.
I am not saying spending lots of money on your book will guarantee sales. It won’t. You first have to publish a book people want to read. (Although I got my money back from what I spent on the cover from the screenplay, the book did not continue to sell after that.) But, after that, making sure the book is well packaged plays its part too.
I am also not telling you to sell a leg to publish your book. There is nothing wrong with finding economical ways to publish (premade covers are cheaper than custom made), but if you try to find the cheapest way possible or skim on editing because you don’t want to put in the work, it will only cost you more in the end.
Title: Immersed in West Africa
Author: Terry Lister
Print Length: 159 Pages
Publisher: Book Power Publishing
Publication Date: August 29, 2019
Immersed in West Africa is the exciting journey of one man’s travels across Senegal, Mauritania, Gambia, Guinea, and Guinea Bissau. Anyone who knows me or has followed this blog for any significant time knows how much I love traveling. The pandemic put a stop to our travels, so it was refreshing to at least be able to read about some lesser-explored parts of West Africa from the author’s perspective.
We learn about Goree, the infamous island in Senegal with roots in the history of the slave trade. The island had twenty-eight slave houses and transported nearly two million people. We learn that the Maison des Esclaves (The House of Slaves) and its Door of No Return are museums and memorial to the Atlantic slave trade on the Gorée Island that they renovated in 1990.
I enjoyed the author’s authenticity when recounting his experiences as he moved from one place to the next. I found his accounts to be thorough, honest, and thought-provoking. Lister doesn’t gloss over parts that did not serve him well, such as the indigenous village on Lake Retba in Senegal’s Pink Lake (the people kept asking him for money) and the trouble he faced journeying into Nouakchott, the capital of Mauritania. The harassment Terry endured from the police is an all-too-familiar narrative between black men and law enforcement. Forcing him to the station, asking him about his money, making him wait, and all of that was completely unnecessary.
I learned from this that it is an excellent idea to guard against those who see you as a new face and try to take advantage of you. I commend the author’s courage because I would not want to travel from country to country alone, precisely because of situations like this.
Also, about the Pink Lake, the author explains it is pink because of its high salinity, second only to the Dead Sea.
We discover few people visit Mauritania because of its strict policy against alcohol and how Mauritanians love mint tea. I loved reading about making it as performed by a woman in Chinguetti. We learn desert homes use propane gas units that they carry from room to room. In Mauritania, we also discover that they use the sun to power their street lights and have installed solar panels to light up the streets.
If you are already intrigued, you will love this book as I have only scratched the surface of the author’s adventures. There is a lot to learn from someone’s personal experience that adds a seasoning that far outweighs looking it up on Google.
I love learning about how things are different in other countries, like the communal way of eating meals, sitting around a table or on the floor in a circle, and eating with your right hand, no utensils. I also did not know polygamy was legal in Senegal.
I cannot wait until it is safe again, and we can do some international travel. I might consider some places this author visited. I would love to taste the cold water he got to drink from The Terjit Oasis, where the water fell from the rocks!
We have already talked about one cool strategy for busy bloggers. I want to extend that conversation by making it easier for those new to blogging to discern if what you are posting is valuable and high quality.
For the record, I am not one of those who think you have to post every day, not on social media and not to the blog. Wasted time is like wasted money, so I will not post or recommend posting just for the sake of posting.
We are not doing all of that.
What we are doing is posting consistently enough to be present enough to serve our audience.
Whenever we post, we want to add value, and adding value only means educating, inspiring, or entertaining your people.
A fourth category could be Edutainment – Educating through entertainment. Thank me later.
To do this would mean that you must be deliberate about the content you publish.
What does this mean for blogging?
To be deliberate means to have an intentional and purposeful focus. It is the opposite of being fake and posting just to post. It means posting what is important to you and what is helpful, inspiring, or educational to others while somehow making sure it ties into your brand.
I published I am Soul on December 20, 2017. This was intentional, as December 20 is my late mother’s birthday. She was alive then, and I wanted the book to be a dedication because she had been through a lot that year.
I know value is a big buzzword these days, and sometimes it can sound so complicated, but it’s really not all that deep. Posting content of value means you are posting what will uplift, educate, or entertain. Some examples include:
Creative writing (poetry, short stories)
Promotion for Indie Authors
Posting a think piece on a hot topic
Sharing some life lessons and experiences (as it is relatable to your brand)
Posting a review of a book you read
Posting something funny
Blogging doesn’t have to be a waste of time, especially if you are not getting paid to be here. Suppose you are making money from your blog or using it as an author platform to connect with readers. In that case, you definitely don’t want to waste your time publishing ten posts a week that doesn’t add value to your life or the life of others.
Choose a few days a week you want to post and make sure you are entertaining, educating, or inspiring us.
Author: Pat Backley
Print Length: 190 Pages
Publisher: Pat Backley
Publication Date: October 8, 2020
I have not read a book I could not wait to get back to in a while. Daisy is one of those books.
Daisy is a Historical Fiction story from 1887 to 1974. The prologue is short but expertly ties the entire story together. A white hand is on top of a little black hand in a field of flowers. The woman and the little girl are making daisy chains.
“Mum, why am I called Daisy?”
Set in Alabama, Harlem, and London, the author takes us through time, starting in 1887 and ending in 1974 in that field of Daisy’s with the same question from the little black girl. Only now, we understand why her name is Daisy and why the hand on top of hers is white.
The author’s strength here is her character development. Although there were many sudden tragedies, the author did such an excellent job with their backgrounds and personalities that the reader is genuinely interested in them and grieve their loss.
This is a family story, and I loved most how the author tied everyone together with the historical backdrop. There are descendants of the enslaved whose lives weave with descendants of slaveowners and poor white Londoners the author interweaves with poor black Americans’ lives. The exciting part about books (and movies) like this is all the tension built up between the families and wondering when everyone will meet up with one another!
As the author detailed their lives, I knew they would intersect at some point, and I was eager to see how it would all play out. It was like reading about a generation of people all connected in a six-degrees of separation kind of way – that all people on average are six or fewer, social connections away from each other.
An example of this in the book is when Samuel, Winifred, and Jeremey Davis, the black family from Harlem, moved to London in 1952. Leading up to this, we have already met the white family in London (because the author starts in 1887 and moves time forward). Thus, the anticipation is already there as to which of Polly’s descendants will meet one of the Davis’s. Little Jeremy was five years old in 1952, but by the time he is an adult, he meets one of the great-great-great granddaughters of the London family, and they marry, giving birth to the little girl from the prologue.
It’s juicy ya’ll!
The author does a good job of recounting the family’s past throughout, so it continually reminds the reader of how it all started and how everyone is connected. The overall message of the book seems to be that it does not matter if you are rich or poor, slave or free, black or white; we are all part of the human family, a family that would flourish much more smoothly if biases like racism, sexism, and classism did not exist.
“Being born poor was a scar that never faded.”
“She had never experienced racial hatred first hand, so had no real idea of how it could erode a person’s whole life.”
Wherever you are in the world, welcome. I have been MIA a minute, and I’ve noticed an uptick of Freedom Readers to this blog. You guys are fantastic.
If you have not already done so, be sure to visit the About Page to learn more about me and this blog.
My name is Yecheilyah, pronounced e-SEE-li-yah, aka EC. It is a Hebrew name meaning Yah Lives. In case you are wondering, I was not born with this name. I follow in the footsteps of Maya Angelou, Ntozake Shange, Sonia Sanchez, Amiri Baraka, Malcolm X, Muhammad Ali, Kwame Ture, and others who are not widely known by their birth names.
At some point, I imagine these people, like I, have awakened to a truth that demanded a better version of themselves and a better way of living. Not only did they strive to change their perspective on life, but they changed their names to fit the newly developed person, they became. (I am drafting an article called “The Power of Your Name,” about the vital role our name plays in author branding. I should have it ready for you sometime next week).
Speaking of growing, this blog is so much more than what it was. It is the primary platform from which I share my work and the work of others. From our home office, living room, or bedroom, we can reach people worldwide. Isn’t that amazing? While I don’t intend to blog forever, I hope what I share here serves a purpose. With so many people home now because of this global pandemic, I take my role as writer/author/blogger even more seriously than ever. I know now more than any other time the power of the written word and its capability to change lives.
This blog runs mainly by a few weekly posts you might want to know about.
The Women with Blue Eyes – I usually author poetry and black historical fiction, but I have a secret love affair with Fantasy and Sci-Fi. My first published novel (The Aftermath, 2012) was Sci-Fi. I got interested in writing in this genre after reading George Orwell’s 1984 in 2008.
The Women with Blue Eyes is a free fantasy story I have been sharing freely here on the blog. When Tina’s nephew Ronnie died, it traumatized her. It wasn’t just that he died. It was the way he died. After taking custody of Ronnie’s sisters and brother, Tina experienced supernatural phenomenons that eventually led to therapy and hallucinogenic suppressants. This didn’t help.
She meets Azbuga, an Archangel sent to tie the missing pieces together, still connecting her to Ronnie’s death.
Paschar (pu-shar), is the angel of vision, once tasked with guarding the veil between the physical world and the heavens, between consciousness and unconsciousness, between awareness and illusion. She once saw the beauty of visions from the Almighty and projected these into human consciousness. Now, she is limited, capable only of seeing physical beauty, extracting energy from mortal man, and projecting illusions. Paschar has fallen, and in a jealous rage, she attacks black men for their energy. How dare he choose them over her?
Can Tina, Jason, and Az defeat Paschar and her Legion once and for all? More black men are dying, and you can’t fight spiritual warfare with physical weapons.
This series is divided into two parts, and I am sharing freely part one, chapters 1-20. Click here to read chapters 1-17. Chapter 18 publishes next week. (Note: The Women with Blue Eyes is a Rated-R Fantasy series. You should know there is some profanity for those sensitive to cursing, and adult language).
My intent is to use this platform as a motivation for completing the series and one day turning it into a full-length novel.
Throwback Thursday Jams – If I was on the edge of a cliff, music would be one force pulling me back from jumping.
Okay, well, that’s a lil dramatic but, yea. I love music. Tee Hee.
So while I’m a serious person, I am also a silly and musical person. I love R&B and old school soul, and Thursdays are all about introducing you to some of my favorite throwback jams. Now, when I say throwback, I don’t mean that they are all technically throwbacks. I post music ranging from Old School (60-80s), the 90s (my fav), and the early 2000s. And sometimes I might post something new-ish because I just like it. Check out the Throwback Thursday category to jam out.
Black History Fun Fact Friday -Black History Fun Fact Friday is a weekly blog series of articles focused on Israelite/Black/African American history. While the title of the series includes the words “Fun Facts,” not all pieces are “fun,” in the sense that is is all positive. My intention with this series is to present black history as it is without adding to or taking away from the truth, despite how brutal or uncomfortable it may be to read.
Take Sun-Down Towns, for example. The unfortunate truth is that some all-white communities today are all-white neighborhoods because they were once sun-down towns or cities where blacks were driven out and not allowed to enter after sun-down. Read more about that here.
And while this is a weekly series, we have had no new articles in a few weeks. There’s a good reason for that, and I will let you all know about that exciting bit of news later!! In the meantime, if you would like to participate, I am still accepting black history guest blog posts for this feature. Please click here to learn how to apply.
These are some top weekly posts you can get used to. In between them, I share poetry, quotes, blog, and writing tips I call Indie Author Basics with EC based on my experience as an Independent Author.
Blogging takes up a lot of time and staying consistent, whether that’s blogging once a week or every other day, isn’t easy.
But it could be more manageable.
Republish Your Content
Who says you can’t share the same content again? Whether that is an interview you did, a radio show, or a blog post, every once in a while, you can reshare an older post by rescheduling it to republish.
Even though it is an earlier post, it can still apply to the current time. For instance, if you wrote about Juneteenth this year, you can reschedule that post to publish again on Juneteenth next year. Between this year and next year, you would have met more readers and gained more views. It will also surprise you to see how many of your current readers did not see the post the first time around.
Go through your blog posts and choose a post that resonated deeply with your audience you feel is relevant enough or important enough to repost.
Using myself as an example, Thursday, I republished a Throwback Thursday Jam by Minnie Riperton.
First, you will need to edit the post. I prefer the classic editor because it’s easier for me.
Next to the published label, click on edit and change the date and time to the day you want to republish the post.
Once you have chosen your new date, click ok and schedule.
I will not republish this video because I already did, but if I were to keep it this way, this post would publish again on August 2, 2020, at 12a EST, and new people will see it.
The first time I posted this song was back in 2017, and when I republished it last week, it received more views from people who had not seen it.
It reminds me of publishing in that your book is always new to the people who have never read it.
Your post is always new to the people who have never read it.
You can also share some of your older posts/articles on social media. People who don’t know you and never read your work will probably become new followers of your blog for more value.
I have found some cons to doing this, I must mention. If you are blogging on WordPress (which is the platform I am always referring to since I blog here), I caution on reposting blog posts that have been re-blogged a lot. The republished version will have a new link meaning that backlinks to your article that someone may have shared with their audience on their blogs won’t work.
A backlink is a link created when one website links to another and is suitable for SEO or search engine optimization. This is why I said you could also share the posts as many times as you want on social media without reposting it. In this way, you can edit the post and share it without breaking the original link. I would also recommend avoiding reposting too much. Fresh content is always preferable.
Don’t have time to blog? If you have been blogging for a while, you possibly have tons of content sitting right there to republish and it only takes about ten minutes.
Note: Republishing is easier and more effective if you have built up an archive of posts. You can’t repurpose content if there’s no content.