Are People Still Surprised that Self-Published Books Have Value?

*This post has spoilers.*

The Polygamist, Netflix’s new series about a South African man with three wives and a side chick, is snatching everybody’s edges. Social media can’t stop talking about the drama.

The story follows wealthy businessman Jonasi Gomora and the drama between his wives and his mistress.

Jonasi is a hot mess. As one reviewer put it: “Heโ€™s misogynistic, and abusive and every terrible stereotype of badly behaved men you can think of.”

And the women are just as foolish as they are glamorous.

Joyce is the first wife. Together, they have three children.

Essie is the second wife Jonasi kept hidden from Joyce and everybody else. They also have a daughter together. While he has known Essie the longest (since they were kids), he visits them in secret, and the daughter cannot openly be loved by her father.

To keep Essie hidden, Jonasi’s brother pretends to be her husband the entire time. He basically puts his life on hold to keep up the facade.

Matipa is the side chick, turned third wife, who thought she was the second wife (cause remember, nobody knows Jonasi is married to Essie). Together, they have twin girls.

Also, it was Joyce who recommended Matipa’s upgrade to the status of a wife, hoping it would stop Jonasi from cheating.

Jonasi is not done. He eventually starts dating and having sex with his daughter’s friend, Lindani. It’s the same girl his son has a crush on.

And this is just a basic overview of the story that’s got everybody’s attention.

It’s like an African, more toxic version of Waiting to Exhale.

Author Sue Nyathi (left) wrote The Polygamist, which was adapted into a Netflix supernovela. Jonasi Gomora (right) is the lead character. ยฉ Collage/TAR

What people aren’t talking much about is that the book from which The Polygamist was adapted was first self-published.

Sukoluhle “Sue” Nyathi was born in Bulawayo, a city in southwest Zimbabwe, and self-published her debut novel in 2012 after being rejected by mainstream publishers.

While it took many years to reach your screen, the idea to turn it into a film came as early as 2013, just one year after the book was in print.

It was republished by Pan Macmillan South Africa in 2020, produced by Stained Glass Productions, and acquired by Netflix.

It became one of Netflix’s most-watched non-English series within weeks of its June release, trending across Africa, the Caribbean, and parts of Europe. The story has also started online debates about poly relationships, multiple wives in the Bible, and whether or not Jonasi Gomora was a victim or villain. The author says:

“I just wanted to write a story that would get people talking about the uncomfortable things that, as a society, we tend to shove under the rug,” she said. “People are saying their fathers are like Jonasi, or they could see their moms in some of the women in the story. It just goes to show that, as a society, there is a lot of brokenness and we need healing.”

-Nyathi

Are People Still Surprised Self-Published Books Have Value?

Whenever a self-published book has a breakout moment, people act like it’s an animal they’ve never seen before, and major publishers rush in to claim the title as their own.

That a self-published book (messy as the storyline is) can do so well that it becomes a TV show is not surprising to those of us who already read, write, and enjoy independently published books.

I hope that self-published and Independent authors are encouraged to know that their work is valuable, with or without the validation of larger, mainstream publishers and platforms.

I am interested in reading the book to understand what the original storyline was like and how much, or how little, the adaptation drew from it.

The author notes that the changes didn’t take away from the original storyline.

We shall see…

Avoiding Bad Publishing Advice

Self-publishing can be overwhelming for various reasons, including the limitless number of people who offer advice. The problem is that counsel is not universally applicable. Even the word “Bad” in the title is subjective. Who determines what is bad? Is there any advice that works for us but not for others?

Here is a quick list of things to remember as you continue your publishing journey.

Experience Levels Varyโ€”Resist the urge to follow the advice of people who have not been where you want to go. Some advice may come from beginners who haven’t seen long-term results. For example, some people have self-published several books but have never worked with professionals.

This leads to the next point.

Beware of Personal Biasโ€”People tend to recommend what worked for them, even if it’s not objectively the best method. Someone might tell you to publish a first draft or not to worry about editing because it is what worked for them. But one size does not fit all. What succeeded for one author may not suit your genre, audience, or goals. Remember to apply sound advice that suits you and not make emotional business decisions.

Different Goals Need Different Strategiesโ€”Be careful with advice that applies the same strategies to different goals. Your publishing route and the kind of book you write require a different publishing approach. Writing a memoir, a children’s book, or a business book each requires something different.

Outdated Strategies Circulate Oftenโ€”The publishing landscape changes quickly, so not all tips stay relevant. (Even the articles I have on this website, which date back to 2016, need an upgrade.) Stick to current guidance as much as possible.

Paid Services May Drive Certain Adviceโ€”Some give advice to upsell you on courses, editing, or marketing packages. When working with service providers, discern whether a suggestion suits your goals or if it is to persuade you to buy into the service. Many vanity publishers will not care if your story makes sense or if you wrote it in two days. They will encourage you to publish that book as long as you have the money to pay, even if the manuscript is not ready.

You Can Waste Time and Moneyโ€”Make sure people can show you receipts for their claims. What social proof do they have to support their advice? Remember, reading a book about swimming will not teach you how to swim. Accept advice from people who have been in the water and have done the work. Bad advice can lead to wasted money and, perhaps most importantly, time.

There are many more things to watch out for, such as advice that leads to confusion and second-guessing your decisions. Ultimately, remember that this journey is yours, and you should do what aligns best with your identity and goals. Watch out for conflicting advice that can cause your voice to get lost. Trying to mimic others too closely may make your work less authentic or original.


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Part one is led by KE Garland, who will detail the first step to self-publishing: writing a fantastic book! In our excitement, we tend to skip this step, but no matter how you publish, you still must write something people want to read. Garland will walk us through the first draft, revisions, professional editing, choosing a genre, and everything you need to prepare your manuscript for a publisher, even if that publisher is you!

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Why Self-Publishing Poetry is Different From Other Books

Publishing a poetry collection differs from publishing a novel or nonfiction book. One main reason is the editing; poets must pay special attention to this.

When looking for an editor for our poetry collections, we must ensure they know how poems work. Some poems, for example, are not intended to be grammatically correct. They might include lowercase letters where they would not normally be and play with conventions of spelling, layout, and typography.

An editor of poetry must be a critical reader and familiar with current trends in poetry publication. They must work closely with the poet to understand what is deliberate and what is not. A good editor will point out grammatical errors and ask if they are intentionalโ€”frequently, they will be, but it is a good editorโ€™s job to ask.

Poetry editors must be willing to respect the intention of the poet. They must exercise restraint in those areas where they think a piece should be corrected when the poet did not intend it to be. It is also helpful to know whether the poem respects the conventions of the form or deviates deliberately. For instance, if there is a misstep in the rhyme scheme, it should be flagged in case the poet wants to adjust it.

In short, authors who self-publish poetry must find editors who are knowledgeable about how poems work. It would be even better if the editor were also a poet.

If you enjoyed this post, check out our archive on Indie Author Basics, designed to guide you to self-publish your books with excellence.

Stay Warm, Good People!

Ways to Connect with Readers Outside of Social Media

Social media is a necessary tool for connecting in today’s world and it is a must for all businesses to have a social media presence in some capacity.

There are people whose entire livelihoods are built into their social media accounts. Platforms like TikTok, Instagram, Facebook and now Threads have become creator economies where high performing content gets you paid.

But what happens if you are hacked, the app malfunctions, or in the case of TikTok, the app is banned? Now all that work you’ve done and all those people you connected with are gone in an instant.

That’s why I believe authors should focus as much energy into building their own communities.

Community Membership Website

Outside of meeting up with people in person, community membership platforms are the next best thing. I am a member of a few, and I love that the person has their own social app, which they control. There are paid membership sites like Mighty Networks and Skool, and free ones like Discord. The only reason I don’t have one of my own is because I am already managing so many websites, including this blog. Otherwise, I would definitely consider it.

Blogging

This blog has helped me tremendously in my work, and Imma stick beside her.

Email List

By email list, I do not necessarily mean an author newsletter that reads like an ad. These newsletters usually have updates on the author’s latest books and events and usually go out once a month or so. (Pretty much whenever the author has a new book out.)

However, most author newsletters are boring, long, and cluttered with too many images.

The emails I am talking about are where the author speaks to their readers like friends. They might share thoughts on what’s happening in the world lately, how they feel, or offer an inspiring story. They might also throw in an update, but not so many that it becomes a billboard for their books. These emails might come out several times a month, and readers are okay with them because they are fun and inviting.

These emails are usually simple and sent using third-party providers like Mailerlite or Mailchimp. They give people the option to unsubscribe if they want, which is kinda legal. If you are sending out mass spammy marketing emails with no way for people to unsubscribe, you are breaking privacy laws.

Text List

By text list, I mean a professional text line for your business, not your personal number. This can be used to offer short, quick updates, alerts for sales, or an inspiring quote. Personally, I don’t have a text line, nor do I want one, but it is an option. Many businesses use them and do well.

In-Person Meet-Ups

This one is pretty self-explanatory. In person meetings, workshops, and events will always provide a special kind of value you won’t find online and I don’t think we should neglect them. Zoom meetings can also be a great way for meeting up to see people face to face.

As for socials, remember to back up your content, download your data, and save viral moments like videos you might want to repurpose later!

Click here for more Indie Author Basics to encourage you through the Self-Publishing / Indie Author Process!

How Blogging Is Good Practice for Book Publishing

Disclaimer: I do not think blogging is for everyone. These articles are here to help guide and encourage you to discover your own systems and practices, as each person’s journey is and will be different.


Three of my books were conceived through blogging: I am Soul, The Women with Blue Eyes, and Black History Facts You Didn’t Learn in School.

Let me be clear: I did not start this blog to write these books.

I started this blog for some other reason, and in the process of being creative, I wrote about these topics until they culminated into whole books.

After three years of writing poetry dedicated to Black people and Black womanhood, I compiled those poems into a book called I am Soul.

After sharing excerpts from an exciting short story out of my wheelhouse but fun to write, it eventually culminated into an urban fantasy novel.

After writing Black History articles every Friday for Black History Month that went beyond February, the project culminated in a full-length volume people can now enjoy anytime they pick up the book instead of waiting for Friday.

I hope you see where I am going with this.

In the same way that journaling can help us to organize our thoughts, writing about your area of expertise on a blog can be good practice for book publishing.

Posting content on social media and a blog is a form of publishing. Whenever you hit that post button on a blog article or a Facebook post, you are publishing content. Here are two powerful ways it helps to prepare you to write a book.

It Helps You to Get Used to Writing Publicly

When writers publish books, they open themselves to be judged, not just praised. When you post content online, you engage in a similar vulnerability. Your thoughts are now live for everyone to see, critique, or admire. This is similar to what happens each time an author publishes a book. Writing on a blog or posting to social media helps you to get used to hearing feedback about your writing.

It Helps You to Build an Audience / Readership

One of the significant issues new self-published authors face is publishing books with no readership. While established authors like Ashley Antoinette can pop out with a new book and surprise readers, new authors may have a hard time doing the same because they donโ€™t have the audience for it to be successful. They can publish books on a whim, but they also run the risk of people not buying them. Blogging can help with that.

While practicing how to write publicly, you also build up a tribe of readers who like what you write! You attract people who enjoy the same things you do, not just with writing but with life. You might all like to travel, garden, or camp. You might all be married, single, or divorced. You might all be business owners, work a job you love, or retired.

These genuine connections help build bridges of commonality that eventually lead to mutual support systems. You also get instant feedback that will help you test-drive your story idea.

Click here for more Indie Author Basics to encourage you through the Self-Publishing / Indie Author Process!

Are You REALLY Promoting Your Book?

Are you really promoting your self-published book?

Or does it just look and feel like you are promoting your book?

  • If you are only telling people you wrote a book, but you are not telling them what the book is about, you are not really promoting your book.
  • If you only show us the cover of the book but do not educate us about the content and core message, you are not really promoting your book.
  • If you only post Amazon links to social media but do not discuss the book and what we can learn from it, you are not really promoting your book.

These things can be a part of book promotion. Still, alone, they do nothing to generate enough interest in people to want to buy the book, and that is what book promotion is:

A culmination of your activities and strategies to create awareness and generate interest in your book.

This includes but is not limited to:

Advertising: Paid Ads (or just ads in general), digital or print material, website or landing page, etc.

Publicity: Interviews, book reviews, media coverage, guest blog posts, podcasts, etc.

Social Media: Building engagement with readers through entertainment and educational content using any of the many social media platforms. Blogging can also fall under this and is a powerful tool for community.

Events: Conferences, Author Talks, Book Signings, Book Fairs

The purpose is to create enough buzz to interest readers to purchase the book.

  • Anytime you share a review from someone who reads your book, you ARE promoting your book.
  • Anytime you create content (graphics, excerpts, videos, etc) that educates or entertains people about your book’s message (nonfiction), characters, or plot (fiction), you ARE promoting your book.
  • Anytime you talk about the book on a podcast or in an interview, you ARE promoting your book.
  • Anytime you share your journey and what it was like writing the book, you ARE promoting it.
  • Anytime you write on a topic that is relatable to the things we can find in your book, believe it or not, you ARE also promoting the book.

We can do many things that look like book promotion on the surface but are ineffective in raising awareness among our readers about the book’s topic and why it’s important to them.

But I hope this post gets you thinking about deeper ways to connect with your audience!

If this has helped you, let me know!

Click here for more Indie Author Basics to encourage you through the Self-Publishing / Indie Author Process!

Tell Us What You Published Instead of How You Published

How often have you heard a traditionally published author say, “I’m a traditionally published author?”

They might say they are a published author but not a traditionally published one. That’s because there are millions of traditionally published authors.

In the same way, introducing yourself as a self-published author does nothing to help the person understand what you write.

It is not bad to call yourself a self-published author or to be proud of that. However, since many self-publishers have smaller budgets, we often desperately identify how we published instead of what we published to get people to take a chance on our books. But this strategy does not work well.

When I pitch schools and bookstores to carry my book, I rarely introduce myself as a self-published author. They will already know this when they look up my ISBN.

Instead, I discuss the book and why it is a good fit for their audience.

Instead of telling people, “I’m a self-published author,” and pushing your book in their face, identify your genre, book, and how it serves your target audience.

You can do this in one sentence:

Original: “I am a self-published author of three books.”

Revised: “I am the author of The Stella Trilogy, a Historical Fiction series that explores African American History, civil rights, and the struggles of Blacks in America.”

I hope this helps someone!

Click here for more Indie Author Basics to encourage you through the Self-Publishing / Indie Author Process!