The weight of what we write. The ability to influence the direction of a decision. To direct the path of someone’s life for better or for worse. The responsibility of altering a person’s state of mind. Isn’t it blood on our hands if we do it wrong? People watch and people mimic. Can we be counted on to be saviors and not devils? Heavy is the pen. This is the weight of writing.
I got a Facebook memory a few days ago that made me smile. It was a post I made about reaching my first 100 blog followers. While I don’t post nearly as much as I used to, what I did in the beginning gave this blog a good boost and has established a system where the blog receives views and new subscribers daily. I am thankful.
I credit a lot of things to that (to include the support of fellow bloggers who share my posts).
I also credit the diversity of what I post and this is what I want to talk about today for those of you who are writers looking to use blogging as one of your author platforms for networking and meeting new readers.
Everyone has to find that thing that works for them. If you are struggling, consider spreading your net wider by diversifying your content.
This isn’t my first blog. This is actually my third blog.
I started my first blog in 2012 and my second blog shortly after that. I named my first blog after my first novel, The Aftermath, and the second one “A House of Poetry,” I dedicated exclusively to poetry. Neither of these blogs did very well, and I eventually deleted the second one after transferring the poems over to this one.
These blogs were dedicated to one kind of content. On my poetry blog, for instance, I posted poetry and nothing else. I did not talk about myself, my life, my likes or dislikes. Every post was a poem. Some of them got good feedback but mostly, the blog sat there. Lonely. Thirsty. Empty.
When I started this blog, I changed my perspective on blogging. While I did not do a good job with naming it (named this blog after a book I was writing…authors…not a good idea…chances are you will write other books…name your blog after yourself), I decided I would widen my net and diversify my content. Every day I was posting something different. News, music, random thoughts, poetry, quotes. I took part in challenges (like Colleen’s Writer’s Quote Wednesday) and took the Writer’s 101 Blog Course offered by WordPress.
I was posting five and six days a week, following other bloggers and commenting on their blogs. I met blog and author friends I am still in touch with today. I reblogged other people’s posts and promoted them on my social media. I followed the blogs of people who had been blogging for a while and applied their advice. Jason Cushman’s Opinionated Man blog was a huge help in understanding things like hashtags and such.
In the beginning, I was obsessed with growing my blog. I was nominated for blog awards so much that after 13 nominations I stopped doing the Blog Awards (you can still find them on the blog awards page up top).
Before I knew it, three months had passed, and I was over 300 subscribers in.
After a while, I switched it up and started sharing blog tips with others so new bloggers can level up their blog too.
I also started sharing writing tips based on my experiences that may be helpful to others and publishing book reviews.
I was eventually included in Reedsy’s Best Book Review Blogs list where I remain today.
My rate in the beginning was about 100 subscribers a month.
As the blog grew I did away with the WordPress part and upgraded to a plan that would allow me to use a dot com domain name for a bit more professionalism (I was never interested in going self-hosted).
Writers, Spread Your Net Wide: Diversify Your Content
I don’t have millions of followers, of course (I still consider this blog one of the little guys …I should be much further along by now hahaha). But what set the stage for this blog’s foundation in the beginning was being myself, posting about more than just my writing, interacting in the blog community and celebrating every step of the way. Most importantly, I actually enjoy blogging so I was learning and having fun.
Now, I have to say it. It’s important that writer bloggers are authentic. A different topic every day was something that worked for me but that doesn’t mean it will work for you too. Post consistently and be authentic with your content. Talk about the things you like, your life, the things you are passionate/knowledgeable about. Don’t try to mimic someone’s style or repost information from other people too much. Be yourself.
What I’m saying is, there is more to blogging than drafting a post and hitting the publish button.
If you are struggling with your author/writer blog, consider diversifying your content. Spread your net a little and try to understand how to blog outside of posting your stories. What are tags? How do we use them? How does pictures enhance the post? Is my follower button visible so people can follow me? Am I following anyone else? Have I supported someone else blog? How does my blog platform (in this case WordPress) work?
…and so on
Just something to consider.
I have been MIA on social media lately and I’ll return to my regular blogging soon. In the meantime, the Even Salt Looks Like Sugar is available now in audiobook. If you are a first time audible user this book is free with the 30 day trial.
Not into audiobooks? This book is available as an ebook at several retailers.
Texas, I’ll be at the Trill Healing and Wellness Space in Stafford TX (about 40min from Houston) on November 30th for a signing and book reading of Keep Yourself Full. If you are in the area, I would love to have your support. This is our chance to meet/catch up. Don’t have this book? No worries! Grab your copy now from my website by clicking on the link in my bio. See you soon. Special thanks to Trill Monday Night Markets, Enlightened Souls, and B Infused Natural Detox Waters and more.
This is an informative post for any writer looking to use blogging to build an author platform. I have said this before (but hey, who am I?) that blogging consistently is possible without taking away from writing and publishing books.
Blogging is part of your branding; if you are confused about your branding, you will be confused about what to blog about. Think about it: if you knew exactly what you were going to write about each week, how much easier would that be? – Rachel Thompson
Even if you are not being paid to blog it is still helpful to helping you to find more readers (which helps you to get paid kind of indirectly). Readers and authors I’ve met through blogging are still among my biggest supporters.(Blogging consistently also helps you to…wait for it…grow your blog).
Below are three links. Two are from Rachel Thompson and the other is an older article I published to this blog three years ago on how blogging between books has been helpful to me. (read more articles on blogging from me on the Blog Tips page). Enjoy.
Oh, wait! Also see…
There is much more to be added to this list but these five are good points. Black History Fun Fact Friday returns to the blog this week. We will be revisiting some basics. Specifically, the End of Chattel Slavery and Reconstruction.
“In August 1619, the first ship with “20 and odd” enslaved Africans arrived on the shores of Virginia. Four hundred years later, we look back at this moment as the start of an enduring relationship between the founding of the United States and the unconscionable exploitation of the enslaved.
In a sweeping project published by the New York Times Magazine this month exploring the legacy of slavery, Nikole Hannah-Jones wrote, “[The enslaved] and their descendants transformed the lands to which they’d been brought into some of the most successful colonies in the British Empire. … But it would be historically inaccurate to reduce the contributions of black people to the vast material wealth created by our bondage. Black Americans have also been, and continue to be, foundational to the idea of American freedom.”
As I have said before, I hope to use my writing as an underground railroad leading us back to spiritual freedom and away from mental bondage. If people can’t be liberated in their own lives, I hope my books can provide a roadmap. May Morrison RIP and may we step up. The Legends are gone and it is our time now to make an impact. It is our time. What will we do with it?
Since 2015, The Velvet Note has consistently been named one of the best Jazz Clubs in Georgia, and I have the honor of headlining its first Author/Word event. “Velvet Voices,” is a thought-provoking series of presentations by authors, historians and spoken-word artists and premiers on Wednesday, August 21, 2019, in Alpharetta, Georgia from 7:00-9:30p. The series will run from 8/21 through 9/25, and I am the opener for the first show reading excerpts from my Historical Fiction novel Renaissance: The Nora White Story. Some fantastic poets will bless the mic, and it is also an open mic for attendees.
Enjoy thought provoking discussion in an award-winning, beautifully-appointed listening room. I will have copies of Renaissance, and I am Soul on hand to sign. If this series does well, The Velvet Note will incorporate it into its regular program. Get your tickets NOW and let’s make history!!