Lessons from a Book Signing

It’s time for another post on lessons from a book signing. I try to learn something new from every event I do. I also enjoy seeing if what we learn online applies when in direct, real life, person-to-person contact. Here’s what I learned from Friday‘s Book Signing.

  • Practice Makes Perfect

 

While I am not perfect by any means, consistency and practice really do help us to get better. Cliche as it is now, the saying is true. The more book signings and events I do, the better I get at pitching my books. I am a naturally shy person but author events help me to be more open. It is the chance for me to learn how to communicate what my book is about without being scripted (which is easy to do when you’re behind a computer), but that you only have seconds to do in person. For example, I had the chance to sit and think about what I wanted to say here, how to say it and the words that would best sum up this experience. In person, the time is much, much faster. There is no time to sit and think about what to say. There is nothing but your knowledge of your product and why you think it‘s worth the time and money investment. They even asked me to recite a poem on the spot! I am thankful to Yah I was ready.

 

It’s also not just about selling books but genuine interaction with the people. There were many people who bought books but did not take pictures because they didn’t want to and I did not force them. Some people didn’t buy books at all, but they sat and talked with me and laughed and we shared some interesting conversation. I met a new poet who told me about some open mic spots to hit up and a young man who referred me to a Barnes and Noble in the area that accepts Self-Published Authors. The best way to get started making change is to begin where you are.

 

  • Competing Against Cell Phone Attention Spans

 

In person, you get to see the distractions we compete with up close and personal. People‘s attention spans are short already but add to it the mobile device and it’s easy to get discouraged. Many of the people who walked past my table were glued to their mobile device or already talking on it. This makes me much more conscious of this when doing business online. Knowing that the interest in the smartphone is a big deal is one thing but seeing it empowers me with so many new ideas and thoughts on how I, as an author can keep this in mind when interacting with readers.

 

  • Don’t Try to Sell to Everyone (Don’t Sell At All, Connect)

 

The same thing about finding your target audience online applies to offline as well. While the time is faster and you do have to pull people away from their phones, discernment is important as well. I am starting to pick up on who to reach out to (literally) and who to let walk by. This may sound funny but it’s not just about getting a sale. Some people purposely crossed the street to avoid my table (lol), some people purposely focused on the ground and avoided eye contact, and some people were not on the phone. They just pretended to be to avoid me. These are examples that “I don‘t want to be bothered.” Just like not everyone will want to buy your book online, not everyone wants to buy your book in person. Some things I picked up on from people who wanted to buy my book or was interested in learning more:

 

  • They hesitated and stared at the book cover while walking by
  • They stopped by
  • They spoke to me
  • They asked questions
  • They stopped when hearing what the book was about

There are ways of knowing if you should reach out to people and if you should not. I hope to use the experience from Friday to help me at the Atlanta book signing in July.

  • Some Writing Advice Does Not Apply Offline

 

Every time I meet with people face to face it‘s a different experience than being online. What may surprise you is that I find writing advice (not all, but some) we use online does not apply to offline. There’s no screen, no script, no hashtag, nothing but good ole fashioned communication between two people who may share a genuine interest. In real life people do want your business card to learn more about you, they do ask about your website, and they want to know if they can follow you online. This means that while some advise against business cards, author websites and social media, this is not true when you are face to face with the people. In my experience, no one asks to follow your blog or if they can sign up to your email list (unless there’s already a sign-up form present and you ask them). While I think both are important and are necessary for Indie Authors to have (and both have helped me tremendously), in my experience when talking to the people in person who don‘t already know me, the basics they want to know is:

 

  • Do you have a card?
  • Do you have a website?
  • Can I follow you online?
  • Can I pay with my card?

 

Applying this means:

 

  • Having business cards with me
  • Having a website for people to go to
  • Being present on social media
  • Having a card reader on hand

 


If you did not get to stop by or you are not in the area, remember that I am Soul, my latest collection of poetry is 99cents in ebook through the month of April in honor of National Poetry Month. Also, if you are in the Atlanta area this summer, I’ll be at the Atlanta African American Book Festival in July. I’ll be premiering my first Non-Fiction release, Keep Yourself Full (of course I’ll still have my other books present as well) and other author swag. Don’t miss the chance to connect. See you soon ✒📚📸

View more pictures from this signing here
Connect with me on IG here, Facebook here, and Twitter here
Visit me on the web Here
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Your Whole Self

This picture is a couple of weeks old. I’m just using it because it fits nicely with today’s topic. My real attire is dirt smeared sweat pants, yesterdays shirt, and pink garden gloves. No sense in being cute when there are weeds to pluck. But you didn’t stop by this blog to hear me talking about my clothes or gardening for that matter.

It was while walking my dog and tending to the garden when I started thinking about the many layers of myself and how I notice that people pick the parts of me they like. Some people love the silly me. They like when I post funny memes and do silly things. Some people like intellectual me. They love when I talk about history and little-known facts. Some people love the lover in me. They like to see me and my husband together, loving on one another and having a good time. Some people like the spiritual me. They like to hear me quote scriptures and talk about the bible. They like prophetic me. Some people like fiction me. They enjoy my novels and short stories. Others like the poet me.

I’ve learned from life that you’ll meet so many different people over the course of a lifetime and they will pick the parts of you they like best. But you know, as I know, every part of you helps to build you into the person you are. What I realized today was the importance of accepting your whole self. People may pick the parts of me they like but it is my responsibility (not theirs) to pick my whole self. I am all of the things people love (and don’t love) rolled up into one. I am not a scattered puzzle. I am a body and each of my body parts helps me to be the full and whole person that I am. When we start to favor one part of ourselves over another because we see it is what people like most, we lose the other parts of ourselves. And since we need every body part to make up a full body, in a sense, we lose ourselves.

Remember that there are layers of you and though people will choose the layer they like best, it is your job to choose your whole self.

Richard Wright Native Son Movie Trailer

How did I miss this??

Native Son is a movie based on one of my favorite books out of High School, back when I first started college and began my journey of literally devouring Black Literature. So, the first thing I noticed about this trailer is that it’s a modern adaptation. If you’ve read the book, you know the story was written in 1940 and takes place in the 1930s. Bigger Thomas is a young black man of only 20-years-old and is living in extreme poverty on Chicago’s South Side. The movie appears to have a modern spin and Thomas doesn’t appear to be as poor as he was in the book.

My torn and overly read Native Son book

I won‘t lie. In the first three seconds of seeing the trailer, I was surprised to see the military look of the jacket and beret bigger wears because that is not the persona of the Bigger in the book. Bigger in the book is more so laid back (at least that’s how I pictured him). Like all book adapted films, I am expecting everything not to be exactly the same while hoping the plot resembles the book and that things aren’t too modern even with the modern adaptation. I admit I kinda hoped it did take place in the 1930s. I’m a Historical Fiction writer after all so of course I think they could have left the timeline alone. I guess I fear the whole “black revolutionary” thing is becoming too much of a trend. Like he’s gotta be militant because being “black” is cool now and everybody’s “woke” or whatever.

Anywho, excited to see this though!

Apparently, it has already aired so I’ll be looking for it. I might just reread the book before I do and of course, I’ll be sure to blog my thoughts.

In the meantime, have you seen this? Looks like it premiered two days ago (4/6). How was it?

 

“You Can Do It Sis”

Quick story.

I was in the city on this beautiful, warm day, and I wanted to get a pic by the water but I wasn’t sure if I could make that lil jump without getting wet. I was going to say, “that’s okay,” when a young lady behind me says, “you can do it, sis!” I turned around, jumped and made it. This had me thinking about the importance and ease of what it means to support one another. It doesn’t always have to be something grandiose, flowers and sparkles and rainbows. Doesn’t always require us to be present either or taking professional pictures. Nope. Support is simple and requires us to do nothing but go the extra mile for one another. This young woman’s comment blessed my soul, made me smile and gave me the courage to “jump,” and she didn’t have to do it. She could have let me go about my way. She could have shaken her head or said something smart under her breath. She could have easily judged me. Instead, she empowered me. No celebrity status needed, no large crowd around us, no audience, nothing but the hot sun on our faces and the opportunity to get a cute pic because we felt beautiful today, like the weather was. And just like I don’t have to publish this post, I will. I will go the extra mile like someone did for me and return the love.

Whatever you want to do, do it. Don’t worry about what people will think or failure. Let faith lead you. Make the jump. Leap. “You can do it sis/bro!”

Cover Wars

We had a private cover war going on in my email list, where I asked my audience to choose between my original cover for Keep Yourself Full and a new concept I was thinking about. Almost everyone chose the new concept and together we decided to switch it up. For those of you who don’t know, I did a similar thing with I am Soul. The original cover is still up on Goodreads, while the new concept (the one loved by everyone!) is the black woman rocking the fro you can see on the amazon page, except, I didn’t have to ask which was better. I knew, without doubt, the new version of I am Soul was much, much better and readers agreed. (I love this about Indie Publishing! Total creative control.)

For Keep Yourself Full, I loved the simplicity of the original cover and the water. Water is deep enough to cleanse you yet gentle enough to quench your thirst, and still powerful enough to destroy you. Water is powerful. The new cover certainly popped more but I was concerned the flower didn’t communicate as powerfully as the water. We are talking about keeping yourself full after all, and when you think of this you instantly think, water. In the end, we chose the new concept. Here’s a snippet on why (after much thought and prayer) I decided on the new cover.

At this writing, we are entering the spring months. A time where everything is renewed, refreshed and being reborn. Colors are big, bold and vibrant. Grass is cut low to the ground and the bright greenery is beautiful. The bright, bold colors stir something exciting in your soul. There is a reason people wear black and gray during funerals or when they’re depressed. It is because colors portray mood and give off a feeling. Blue is a beautiful and powerful color. It’s symbolism is used to portray inspiration, communication, freedom, imagination, self-expression, and clarity. All the things Keep Yourself Full was written to establish; the freedom to accept ourselves as we are, to love ourselves unconditionally and to be renewed and replenished; to have a sense of clarity in regard to who we are, what our purpose is as individuals first, and the ability to communicate this in our interactions with others through our actions and words. When a flower blooms is also significant. The bloom of the flower is figurative meaning the peak or ideal moment of something. March has been a rainy month here in Georgia and April is also said to be a rainy month. Rain-loving flowers might remind us of purification, spiritual cleansing and refreshing the soul.

Publication Date: Tuesday, July 16, 2019

Publisher: Literary Korner Publishing

Author: Yecheilyah Ysrayl

Target Audience: This book is perfect for young men and women 18-45 struggling with low self-esteem/worth, depression; Bible believers looking to be encouraged and motivated from a spiritual perspective, readers of Self-Help/Inspirational Non-fiction, lovers of inspiring quotes, poetry and books focused on self-love and self-care. 

About.

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my own personal testimony, I give examples of how we self-abuse and how that differs from self-love, why it is important not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally we can be of service fully to others. It cannot be ignored that we treat others how we feel about ourselves. When we realize that what we do to others we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good so that we are overflowing with enough to share with everyone else.

COMING JULY 16, 2019

Lessons from a Tomato Plant

We’ve been trying to grow a tomato plant but the weather in Georgia is not warm enough to put it into the ground so it’s still in the original package. The plant is dying as you can tell. It needs to be transplanted to a bigger environment. Either we will attempt to put it into the ground or my husband will put it into a large Styrofoam cup temporarily. (He’s done it before. Brilliant he is with plants.) Just as long as it is removed from its current place to a bigger place, it can survive long enough for us to put it into the ground. This had me thinking about life. Funny how inspiration can come from something as seemingly insignificant as a plant.

There’s a common misconception that fish only grow to the size of the fish tank it’s in. This is not necessarily true. Not statistically anyway. It’s not about the fish tank. The fish will continue to grow just as the plant will continue to grow. However, if the environment the fish or the plant is in does not accommodate it’s growth, both will die. Just as the plant needs to be transplanted to a bigger environment, the fish needs to be moved into a bigger tank as well.

The moral of this story is that, as humans, we are not much different. We do not stop growing but if we are not in an environment that encourages growth, we will be stagnant and, like this plant, can wither away. We wither in various ways. We get sad. We get depressed and, sadly, some of us even commit suicide. Just like plants die and fish die, we die too when we cannot fulfill our purpose. When we cannot grow as we need to, we die. When we do not feel that we have anything to offer the world, we die. This may not be a physical death but it could also be an emotional and psychological one. This can also be a spiritual one.

There’s a quote floating around that says you cannot grow in the same environment that broke you. I don’t know who said it originally but whoever it was, you’re right. Our environments and the people we surround ourselves with must begin, at some point, to take a more important role in our lives. It’s not just about us individually, but also who we surround ourselves with. If you are growing but you have not removed yourself from an environment that does not support that growth, does not nurture that growth, it might stop you from reaching your true potential. The point is this, our environment is not an insignificant part of our lives. It is essential.

A New Book Review and a Book Signing

Don’t you just love being surprised by new reviews? Yes! I am Soul has a new review and it is just in time for the next signing. If you are in Georgia and have not yet grabbed a signed, paperback copy of this book, I’ll be at the Nubian Bookstore on Friday, April 12th in Morrow, GA. The signing will take place from 5-8:00p Eastern Standard Time. This means you good people can stop through on your way home from work. See how I consider you fam? Lol

Here’s what the reviewer had to say:

Grab your copy on Amazon here or order a signed paperback HERE.

And if you think you’ll make the signing, be sure to stop by the store. Details below: