Pricing Your Self-Published Book As a New Author

Note: These are suggestions based on my experience with my own books and books of authors I’ve worked with. These suggestions are not law or set in stone. In the end, each person must do what is right for them, but I hope these tips can help you decide. 


Pricing your book as a new Self-Published author can tremendously impact your writing career and the momentum of your launch. Price the book too high, and you lose the interest of those who want to take a chance on a new author. Price the book too low, and people start to worry the book isn’t good quality.

So, what to do?

How Well Known Are You

Before I get into it, we must consider there is more than one kind of new author.

Some people may have never written a book before, but they have influence in other areas.

By influence, I mean that these writers have thriving businesses or are already known in their community for their expertise. They might not have published a book, but their success in other areas gives them leverage.

Because they have an impact, they can price their books higher even if they’ve never published a book. For instance, you wouldn’t expect Viola Davis’s first book to be cheap. She’s already a celebrity.

However, in this case, we are speaking of everyday dreamers who always desired to see their words in print. For us, we have to be a bit more strategic.

Now Let’s Get to It

Self-Published Ebooks: Usually less than $5.99. I recommend pricing the ebook low for new authors to encourage more sales and reviews. I would say anywhere between $0.99 – $2.99. 

You can change your ebook price whenever you want, so you have room to experiment with this once the book is live. You might start with 99cents and then increase it later. This is up to you.

You can also set your first book in a series or your debut book price low once you’ve published other books to entice new readers. I am Soul, my award-winning poetry collection, was published in 2017. I have the ebook set to 99cents so new readers can get a taste of my writing style. Usually, this is the first book people read of mine, and they almost always want to read my other books next. This is intentional. 

Self-Published Paperbacks: This is where I see the most problems. You are a new author no one has heard of before (and who no one ever thought was into writing in the first place), and your 50-page self-help book (half of which is blank pages so we can “fill in”) is $50 PLUS shipping.

Make this make sense.

For a new Self-Published author, I recommend pricing your paperback between $9.99, and $19.99, depending on the length. The book’s length is important because longer books cost more to print, so you will have to charge a bit more. Again, this price assumes you aren’t already a celebrity or someone of influence with a massive following, in which case the price will go up.

Either way, just make sure it makes sense.

The most important step you can take is to study other books in your genre to get an idea of how to price your book (considering all we’ve discussed.)

Go to Amazon and look up the category of where your book will be sold. What are the prices of top-selling books?

Do this for Kindle eBook and paperback.

And remember, Google is your friend. Here, we focus on the basics, but I am sure there are many other articles from other sources that can provide deeper insight into this topic.

All I ask is that you do not go into this blindly. The cost of your book is a big deal. Don’t throw darts at the wall and come up with random numbers.


Need more Indie Author Tips?

Check out the IAB archive here.

My Book Review Registry is Open for a Limited Time

Lately, I have received several book review requests, so I’ve opened my registry. However, my schedule is already full, so the space on my list is very limited. If you are interested in increasing the number of reviews for your book, read on.

To apply for a review, click on the link below. This takes you to my Review Policy with step-by-step instructions on how to apply. 

Please be sure to follow the instructions in the policy if you wish to get a response from me. I do not accept unsolicited requests for reviews. Emailing me your heartfelt story, a list of your accomplishments, and book awards will not get me to review your book. You must follow the instructions in the policy.

About Yecheilyah’s Book Reviews:

This blog has been one of Reedsy’s list of vetted active book blogs that provides thoughtful, quality book reviews and has been on this list since 2017. This is because my reviews are honest and thorough without giving away spoilers.

I have six years of experience reviewing books personally and professionally. My authors comprise both Independent and Traditionally published from all over the world. 

However, I am just one person, so space runs out quickly. 

If you have a book you’d like reviewed for added exposure, reach out ASAP to get a top spot. 

New Policy: Because of the limited space, I now require authors to submit the first three chapters of their manuscripts for consideration for a review. Please be sure they are your first three chapters.

For more on how to submit your book, please see the review policy here.

How Do You Approach Writing Black Historical Fiction?|Ep. 116 | The Merry Writer Podcast

I got to sit with Ari Meghlen and Rachel Poli of The Merry Writer Podcast on writing Black Historical Fiction. Check it out at one of the links below.

EPISODE SHOW NOTES

Have you ever tried writing diverse characters and didn’t know where to start? Or maybe you want to dive deeper into historical fiction? This week, author Yecheilyah Ysrayl joins Rachel in discussing how to approach writing black historical fiction with plenty of tips, advice, and fun conversation. As always, thanks for listening, and let us know your thoughts in the comments below!

Pod Link:

https://pod.link/1504502949

YouTube: 

https://youtu.be/Lmufz1WW5l4

Podbean: 

https://themerrywriterpodcast.podbean.com/e/how-do-you-approach-writing-black-historical-fiction-ep-116-the-merry-writer-podcast/?token=04b9284c45a417396afde887ca5a6fcc

And be sure to check out Rachel and Ari’s blogs below!

Rachel:

http://rachelpoliauthor.com/

Ari:

https://arimeghlen.co.uk/

Shout Out Atlanta

I realize I’ve been a bit MIA lately. Not just on this blog but on social media in general. I have a lot that requires my full attention, which is professional work and personal work. I am in that transition place where I am learning to be patient with understanding what’s next for me, between that place of gratitude for what is but seeking continual growth.

In any event, I am still here, and I do want to try harder to check in with your blogs. I’ve fallen off in the blog world, and I really need to get back to it.

But I am still here. I am well, and I hope you are well too and continue to be so.

To catch up with me, please check out my latest interview in Shoutout Atlanta.

They reached out to me last month, and I enjoyed working with them for the second time.

Click on the link below to read in full, and be sure to share if you feel so inclined!

PS. If you are subscribed to my mailing list, an update just went out. 

4 Ways Indie Authors Leave Money on the Table

1. No digital version of your book.

Due to the COVID-19 Pandemic, ebook subscriptions rose, with ebook usage up 26% in 2021. If you don’t have a digital version of your book available in this digital world, you are leaving money on the table. If you publish through a small press or an Indie or Vanity Press and they can’t make sure your book will have a Kindle or ebook companion, they are doing you a disservice.

2. You don’t have a physical copy of your book.

According to the Alliance of Independent Authors, physical books still outsell ebooks. US print book sales rose 18.5% in the first half of 2021 and outsell ebooks 4 to 1. This means that if you don’t have a physical copy of your book to sell through your own website and at events, you are leaving money on the table. Many financially successful authors are not Amazon Best Sellers, but they still make bank selling through their websites. “Though ebooks and audiobooks are increasingly popular, print books continue to trump in the researched book market, with 66% of readers across the globe saying print offers ‘a more fulfilling and unique reading experience.'”

Physical copies also make it possible to sell your books wherever you are. If you like speaking at events and talking with people face to face, you can (should) always have copies of your books on hand. Sell them to libraries, schools, bookstores, or wherever. Heck, sell those bad boys in bulk if you want.

3. Not doing events and speaking engagements.

Speaking engagements and events can generate significant income through paid meetings and on-site book sales. Live events can also help you connect with readers directly, create word-of-mouth from the people who will tell their friends they met you, and don’t cost anything.* If you are not looking into doing events and speaking, you leave money on the table. Again, this is why having physical books is a good thing. See number two.

*Note: I have heard of people paying to do book signings. I never pay to do a book signing unless I pay for a space for vending at a larger event. If you ask to do a signing and the facility says you have to pay, see why and what’s included or look into hosting the signing somewhere else.

4. You are not turning your books into audiobooks.

Speaking of paid speaking engagements, audiobooks can be a way for authors to attract speaking gigs. According to Audio Publishers Association’s annual survey, a six-year trend of double-digit growth in sales continues in the audiobook space. Add to this the increase of smartphone usage (especially with the pandemic), and people who listen to their books at home or in the car on the way to work. This means that if you are not looking at ways to turn your books into audiobooks, you are leaving money on the table. Audiobooks have the potential to reach a wide range of people, from those busybodies who struggle with time to read to people experiencing visual challenges.


We must think outside the realm of just uploading books to Amazon and letting them rot. You worked hard on your book baby. Discover other ways of getting it out there.

Like I always say, it doesn’t matter how long ago it has been since you’ve published; your book will always be new to the people who have never read it. Our books only die if we let them.

Need more Indie Author Tips? Check out the archive of posts here.

Ransom Note For my Fallopian Tube Back

Photo by cottonbro on pexels

leave
a fresh caesar salad
a bear hug
a tall glass of Merlot
the truth
a 90s R&B CD
four normal periods
prayers
and a handwritten poem
by my bedside
by the next
new moon.


PS: Breaking the Silence part two is up tomorrow. Be sure you have read part one for the backstory.

PPS. I am back on YouTube. Subscribe here. Also, be sure to follow me on Tik Tok to hear more poems. My name there is the same, yecheilyah.

Don’t Forget to Write

Even though I didn’t know much when I published my first book, I am glad I took the leap. Without that first, there would not be a fourteenth. My first book was:

  • Self-Published through Lulu
  • Had a generic cover
  • Was not professionally edited
  • Was not professionally formatted

From the Depths of a Woman’s Heart was a poetry book I published in 2010. It was the first book I ever sold, a collection of poems I had written going back to High School and coming up to the present. Although I had missed the mark in many areas, people still bought it. 

I am not saying to publish an unedited book and slap on a generic cover. That would go against everything I’ve ever written in this series. Ya’ll know I don’t play that. I have since retired that book and a few other books and even republished some books because when you know better, you do better.

I am saying that you just have to write the book at some point, even if you don’t know all the answers. From the Depths laid the foundation for me to get used to the Self-Publishing process, analyze what I did wrong, and improve the next time. My first several books were kind of like a practice run for me to learn and grow.

Nine times out of ten, aspiring authors who express interest in Self-Publishing have not written a book yet. And sadly, many of them spend a lot of time figuring out if Self-Publishing is for them. While there is nothing wrong with this, it can get in the way of writing a book to publish.  

After having written the book, you might even decide that Self-Publishing is not for you, and that’s okay. 


It’s easy to get sucked up in the never-ending sinkhole that is Self-Publishing advice. Everyone has an opinion about how it should be done, and everybody and they mama is an expert.

No wonder writers are confused and overwhelmed with the process.

Let me simplify it for you: 

Start by writing the book.

Before you pull your hair out over how to get your story into the hands of readers, make sure you actually have a story for them to read.

Once you have a completed manuscript, you will better understand the information you need. You can ignore what does not apply and focus on what does. 

Having something written helps you be selective in who you listen to and intentional about the direction you want to go. 

Don’t be so busy researching how to start that you forget that the biggest lessons come from action.

How do you get started with Self-Publishing?

First, write the book.


Need more Indie Author Tips? Check out the archive of posts here.