Don’t Wait Two Weeks Before Release to Prepare Your Audience for Your Book

You don’t have to wait until January 1st to get started on your 2020 goals. If you want to release/write a book in 2020, you should be planning...now. Actually, you are already behind. Even if you are Self-Publishing, it helps to start early. Notable mainstream authors releasing books in 2020 already have their preorder up. “Planning out your book marketing in advance and adequately preparing for your book’s release is crucial to a successful book launch.” (Sansevieri, 2019) Don’t wait two weeks before release to prepare your audience for your book. Here are some tips:

  • Put some money aside for your book. Your biggest expense will be editing, then cover design. You will also need the book formatted for e-readers. Don’t wait until the last minute to put something to the side. Invest in your book. Invest in yourself. Save some coins. (Prioritize your expenses! Don’t spend money on the tools you don’t need right now. Business cards and fancy thank you cards can wait. Save your money.)

 

  • If you want to start a blog, do it 3-6months before your book releases. Post content relatable to the book and who you are as a person (don’t make your blog all about your book. Talk about other stuff you like.)

 

  • Set up your Author Social Media pages and get to work. Talk about the upcoming book, educate, inform, uplift, go live. Use SM for something other than memes and gossip. Social Media is a FREE platform to use to spread the word about your book/business. Don’t sleep on it.

 

  • Make sure your website is ready to go. Here’s something the “gurus” won’t tell you: Selling through Amazon is nice, but selling through your own website is better because you get the entire dollar instead of just a percentage. Print on Demand Companies like Amazon’s KDP, Lulu, and Ingram Spark makes it easy to order copies of your book in bulk that you can sell individually through your website. (You can also sell your books in bulk! I’m trying to tell you something…level it up)

 

  • Create a landing page with a great giveaway offer or freebie to collect emails for your author email list. A sample of the first few chapters of the new book is a good start. The email list isn’t for everyone, but it’s good to have in case Social Media (blogs included) is no more. You will still have a connection with your audience. Find what works best for you. For instance, the giveaway/freebie thing is a good idea and many people use it, but this strategy didn’t work for me. I get more email sign-ups by having the pop up on this blog than giving away a free chapter of a book. People say pop-ups don’t work but they do for me so don’t let people tell you what will or won’t work for you. I wrote a post on how to set up an email list with Mailchimp here.  Also check out 7 Common Sense Reasons You Should Build an Email List.

 

 

  • If you want to host author events in bookstores, start pitching them about 3-4months out. If they’re local, walk-in and introduce yourself. (I book most of my events by walking in and talking to people in person.) Always travel with a copy of your book and some business cards.

 

The point of starting early:

You want to build your readership ahead of time so when you release the book you have people who want to buy it.


CLICK HERE for more Indie Author Basics and happy writing! I’m rooting for you.

Your Testimony is a Bridge

Copyright©2019. Photo by Ciao Bella Photography.

The Houston Signing was excellent. It was different from my other signings. We had a small crowd but it felt more intimate and personal. What’s better than talking about self-love to a group of Black women? It reminded me of teaching and you know what they say “when you teach you learn twice.” One of the most important lessons I learned is the importance of telling our stories. I wish I had gone deeper into my background during the introduction. I think it would have added a bit more depth.

I was raised on the south side of Chicago in the Robert Taylor Projects, the largest housing project in the world and one of the poorest urban communities in the United States (second only to Cabrini Green). I’ve seen things most people only read about or watch in hood movies. I know what it’s like to grow up around drug addicts and gangs. I got my own war wounds. I’ve been homeless. I’ve been hungry. I know what it’s like to be depressed and sad. Keep Yourself Full is not a regurgitation of the latest Social Media Self-love Guru. Keep Yourself Full exist because I know what it’s like to feel empty.

This kind of vulnerability helps us to be more relatable with others and capable of helping people who are where we were to see living proof that overcoming is not just a word: it actually is possible. If we consider ourselves healed and whole, how did we get that way? What lessons have we learned? We didn’t always know what we know today and preaching and browbeating rarely works…

…but stories do.

Tell your story. Let people know how you got here. Stories help us to connect more with others. It humanizes us and makes people open to hearing our perspective.

Your testimony is a bridge.


More photos of the signing will be uploaded to my website soon. yecheilyahysrayl.com/photos

3rd Annual Poetry Contest Spotlight 2019: Buddah Desmond

 

Welcome to the blog Buddah and congratulations! Your poem, “Claiming Victory” was so uplifting it won you the #2 spot. Please tell us, what inspired this piece?

This poem was inspired by the challenges many of us face in believing in ourselves and doing what’s necessary to fulfill our purpose and achieve our dreams. Too often we think we’re not good enough. Too often we think we don’t have what it takes to make it. Too often we allow the noise, conditioning, and all the junk we’ve been fed by external forces to negatively impact our outlook and our ability to act. When we’re able to change our mindset, own all of who we are, and shed all of which hasn’t served us, we’re unstoppable. That’s when we can embrace abundance. And claim our victory!

“People get caught up on the highs, peaks,
and successes
They don’t see what went down in the valleys
What it took to get up, get out, and rise again
It’s what we’ve been through—
the periods between life’s highs and lows—
that make us so resilient
We can’t concede
We have to keep on”

-Excerpt from “Claiming Victory.”

As one of the top winners you get a full interview so go ahead and get comfortable. Can I get you anything? Coffee? Tea? Water…wine?

Thank you. May I have water please?

Copyright©2019. Buddah Desmond

Certainly!

Now, let’s start from the top. Why don’t you go ahead and tell us your name and where you’re from.

My name is Buddah Desmond (aka BDez). I was born in Washington, DC. Was raised in P.G. County MD (primarily in Forestville, MD and Greenbelt, MD). I currently reside in Alexandria, VA.

That’s very specific Buddah lol.

LOL, yes. I know. I can’t help it. Just call me Mr. Specificity. LOL

Soo Mr. Specificity, are you employed outside of writing?

Yes, I am a User Experience (UX) professional with over 13 years of experience crafting timely, intuitive, and forward-thinking solutions to improve the overall usability / UX of websites, apps, and services for non-profit, commercial, and government clients. My specialties include user research and analysis, user-centered design, user experience design, usability testing, content strategy, and information architecture. I’m also a health and wellness coach. Finished my masters in Nutrition and Integrative Health earlier this year. I’m in the process of completing my hours and studying to become a certified Nutritionist, and in the very early stages of starting my health and wellness coaching practice.

Wow. Congratulations on all your endeavors! With all this, what was your childhood dream?

My childhood dream (and still my dream today) was to be a Renaissance man… To be able to pull from my many talents, do work that matters, and to make a difference. I’m striving to achieve this mission still to this day.

What’s your favorite TV Show? Movie?

A number of favorites here, but one show that continues to be at the top of my list is Queen Sugar. The writing, acting, cinematography, the landscape, and the issues that are addressed with each episode—it’s phenomenal. I love everything that Ava DuVernay has done. She’s a gem. A national treasure. The epitome of Black Girl Magic! In terms of film, Black Panther has been sitting at the top of my movie list since it’s opening weekend. What an inspiring, impactful, and empowering film. A classic. Ryan Coogler did that!

He did indeed. We love music on The PBS Blog. What kind of music do you like?

Music is my first love. I come from a family that deeply loves, appreciates, and respects music. A number of us, myself included, are musically inclined. I have an eclectic taste in music. I love Jazz, R&B/Soul, Hip-Hop, Gospel, Classical, Reggae, Dancehall, Afrobeat, Latin, Country, and Rock… Music is an undeniably powerful and universal art form. Life wouldn’t be the same without it.

We agree there. Speaking of the Universe, with a name like Buddah I have to ask, religious or nah?

No, I’m not religious. I’m more of a spiritual being. I believe in the Most High… The Divine Creator of our universe that ties us all together. I’ve always been fascinated by religion though, and learning about how people worship, where they worship, their sacred texts, and the similarities / differences between the guiding principles we abide by.

Let’s talk about writing a bit. Favorite writer. Go.

These questions are always tough because it’s a rarity that I can ever narrow down to just one favorite of anything. LOL!

I knew I’d get you eventually.

Okay. I’m done. Carry on.

I have so many favorite writers. Maya Angelou. Langston Hughes. Nikki Giovanni. Sonia Sanchez. Saul Williams. James Baldwin. Toni Morrison. Alice Walker. Terry McMillan. Yrsa Daley-Ward. Nayyirah Waheed. Lucille Clifton. June Jordan. Janet Mock. Ntozake Shange. Devon Franklin. Octavia Butler. Amiri Baraka. Haki Madhubuti. Zora Neale Hurston. I could keep going, but I’ll stop there.

What genre do you write in, why?

My primary genre is poetry. I also write prose, essays, short stories, song lyrics, and blogposts. There’s a universality and musicality to the language of poetry. I couldn’t deny it when I first started reading it. And definitely couldn’t deny it when I started writing it. I think Amiri Baraka said it best, “Poetry is music, and nothing but music. Words with musical emphasis.”

I absolutely agree. It’s like poetry has this ability to bring out the depth in us in ways nothing else can.

YES! Poetry gives us the freedom to get soul-deep to tell our stories in such extraordinary ways.

Soul-deep. I like that. Yess.

The beauty is that we can each write a poem in any form about the same topic, emotion, or experience, and it can be embraced and interpreted quite differently by readers. What we as writers get out of it may be worlds away from what our readers get out of it. And that’s amazing. Truly amazing. Poetry has the power to change minds, and change lives.

When did you publish your first book? What was that like?

I self-published my first volume of poetry, Prevail: Poems on Life, Love, and Politics, in June 2012 through iUniverse. The experience was exhilarating, rewarding, frustrating, so many things. When I made the decision to publish my manuscript, I had a “no turning back” attitude. I was at a point in my life where it was imperative to go all in for the things I wanted. I couldn’t be mad at anyone but myself if I didn’t put in the effort or work to make my dreams come true. And I’m grateful I did. Publishing Prevail afforded many opportunities for growth and development, reading and speaking at a number of events, and connecting with other writers, creatives, and readers alike. Not to mention, many learning lessons about building a platform, social media, and book marketing and promotion.

Prevail: Poems on Life, Love, and Politics is available now on Amazon.

What’s the most difficult thing about being a writer? The most exciting thing?

That’s a great question. Hmmm… The most difficult thing would be pushing through writer’s block. Or periods when you really want to write, but the muse, inspiration, or motivation is sorely lacking. The most exciting thing is the freedom of expression. Being able to create you own world or worlds. New possibilities. And the blessings of your work opening minds, speaking for those whose voices aren’t being heard, and making deep, meaningful connections with a larger audience.

Nice. Buddah, what is humility?

Humility is quiet confidence. It’s being comfortable in who you are, your abilities, and what you bring to the table without being rude, brash, egotistical, or narcissistic. It’s also about being open to change and possibilities. And knowing that your way, whatever it may be, is not the only way.

What is love?

Love is one of the greatest emotions. It’s more than just deep feelings for something or someone. It’s in the actions. It’s all in what you do (or don’t do). Love can be life changing. Life-saving even. It’s unconditional. As I wrote in a recent piece, “I am nothing without love. I am everything with love.”

Beautiful. Thank you Buddah for spending this time with us. We certainly enjoyed you.

Be Sure to Follow Buddah Desmond below and look out for his piece, “Claiming Victory” in the 2nd Edition Lit Mag Literary Magazine, 2020.

Copyright© 2019 BuddahDesmond

Instagram: https://www.instagram.com/buddahdesmond/
Facebook: https://www.facebook.com/BuddahDesmond/
Twitter: https://twitter.com/buddahdesmond

Website: http://buddahdesmond.com/

Get the Book: Prevail: Poems on Life, Love, and Politics


Stay glued guys! Our first place winner is coming up!

Hit subscribe so you don’t miss it!

 

3rd Annual Poetry Contest Spotlight 2019: Kiyana Blount Returns

Kiyana Blount is not new to the spotlight. She’s a returning winner, placing fourth in Yecheilyah’s 2nd Annual Poetry Contest 2018.

Blount is a hard working, dedicated and strong single mother who is on a journey of living through self love, self awareness and true divinity. She is seeking her true purpose and living it to make an impact on the world.

“Keep watching me I’m coming like the Lioness of the jungle
Hunting the wanting of my universal platform
Perspiring strength while I join the revolution for my evolution
Fighting my way through the shed layers of my old self”

-Excerpt from “Lioness Strength”

Kiyana! Good to have you back.

Lioness Strength is such a powerful title and we are excited to read the whole piece in next years Literary Magazine. For now, please tell us, what inspired your poem?

The major life changes that I had to endure this year led me to a path of realizing I needed to love myself more. Even though much had happened, I used those down moments to build myself back up and be the Goddess I am. Now I am working towards building my empire and legacy to leave my mark and leave for my SonShine to carry.

Right now I have my own business of promoting a healthy lifestyle and providing whole food natural products to help aid in weight loss and a healthy, natural you from the inner to the outer.

Eating healthy is big right now. How does this relate to or help you with your writing?

Working on my inner has really helped me to express externally. Taking the healthy approach along with strengthening myself spiritually and emotionally has made it easier for me to tap into my art and connect with my poetry on another level! I read my poetry and see the growth from being an unhealthy me to working towards and being closer to a better version of me inside and out.

Beautiful. Any books in the works Kiyana?

I am not a published author YET but I am working on some pieces. Peace, love and light Kings and Queens! You’ll see me soon!

You heard it here first people! Look for her. She’s coming.

 

Be sure you are following Kiyana online!

Web. kiyanablount.itworks.com

IG: @kueen7

Facebook: Kiyana Blount


Jahkazia Richardson is up Friday! Hit the subscription button so you don’t miss it!

Peace and hair grease!

3rd Annual Poetry Contest Spotlight 2019: Introducing Dondi Springer

Dondi A Springer is a happily married man and has been writing for a lifetime. At 43-years-young he never took writing seriously until his wife told him he should do something with it. “I was mostly inspired by the strength of my mother,” he says, “and also my own life experiences. As a champion of the underdogs, I strive to constantly grow, and show that through personal growth anything is possible.”

We are certainly glad you kept writing Dondi!

“Faith has already brought you farther than you can see
You crawled before you walked, bumped your head, and scraped those knees
Tears burning, blurring your vision, and yet wiped from your cheeks..”

-Excerpt from “Look Within”

Springer’s submission, Look Within is a short inspiring piece about looking within to find the strength that we need.

Dondi, please tell us what inspired your poem.

“My personal mantra is Ignorance Does Not Open Doors (I.D.N.O.D.), and ignorance did not overcome me. You can find plenty of positive energy, and motivation on my social media pages, and stay tapped in for what’s coming next for me.”

Copyright©Dondi A Springer

Springer has had poems published by the National Library of Poetry and is working hard on several projects.

Keep in touch with Dondi by following him online at the Social Media handles below!

Instagram: @napalmjax

Facebook: @DSpringer76

Twitter: @MrSpringer76


Kiyana Blount is up on Wednesday! Hit the subscription button so you don’t miss it!

Peace and hair grease!

Remind Yourself that You Exist

Photo by Chris Arock on Unsplash

When your hands are shaking so badly,
your body is an Earthquake.
When your mind is a war-zone of worry.
When uncertainty is an uninvited guest
snaking its way inside your mind
and poisoning it with doubt.
When you are weighed down by
what is not yours to carry.
When depression feels like a friend
and sadness a sister

Remind yourself that you exist.

Don’t you know purpose entered your lungs armed and ready for battle?
The universe waits for you with unparalleled patience.
Accepting delay
Tolerating suffering
A vase for your tears
An embrace for your misunderstanding.

Remember how your bones were formed and stitched together
inside someone else’s body.
Remember that you are a miracle
a divine welcome
Your mother and father’s prophecy
a spiritual alliance of their passion
their history in one body.
You are history
soil and earth
a timeless treasure.

Purpose waits for you to find the courage
to see yourself
because you exist.
You take up space
you send energy out into the world
you vibrate a frequency that someone else feels
you speak a language that someone else understands
You are the manifestation of love
And the universe commands that you jump
even when your heart is in your throat
because you are here

Remind yourself
that you
exist.


Have you heard? I am Soul won the Kindle Book Award for Poetry in the 8th Annual Kindle Book Award Ceremony. Because I want you to get your hands on this book without breaking the bank, I have lowered the kindle book to 99cents for a limited time. Click here to get it now.

Note: This poem is not in the book. This poem is new. 

7 Free and Easy Ways to Support Me (and the rest of your Indie Author Friends)

As I tell people in person, support is not just financial. Here are 7 Easy and Free Ways to Support Me (and the rest of your Indie Author Friends):

  1. Follow this blog

  2. Post a review to any of my books you have read but not reviewed yet (See them all here)

  3. Add my books (or me) on Goodreads. My page is here. (Add a book by marking it as Want to Read)

  4. Join my email list here for first-notice updates on new books, Indie Author news articles and other information.

  5. Follow me on Instagram here

  6. Like my Facebook page here. Already liked the page? Leave a Recommendation/Review

  7. Follow me on Twitter at @ahouseofpoetry

 

You can substitute my information for any of your favorite Indie Authors!


Don’t forget my short story, “Even Salt Looks Like Sugar,” is available now in audio!

Click Here to start listening.