My Biggest Lesson of 2018

This is the time of the year where we step back and analyze where we are and where we want to be. The time where we consider if the goals, we set at the beginning of the year have been realized and if there are any changes or improvements that need to be made. This is also the time of the year when I share with you the lessons I’ve learned from the year. Usually, I do this closer to the end of the month but my family is moving so things are busy around these parts. Last year, I had an entire list of lessons learned. This year, I only have one.

December is when I do a lot of reflection. An entire year has passed. What changed? What remained? What needs to be added onto or removed? 2018 has been filled with amazing growth for me personally as well as professionally. At the end of 2017, I was celebrating my move to Georgia and one of my books in a brick and mortar bookstore. At the end of 2018, four of my twelve books are in three bookstores and I’ve just purchased my first home. I attribute this to learning one valuable lesson. A lesson that I do not think we ever stop learning but that gets easier the more we love ourselves, a lesson that I’ve learned and that I will keep learning, a lesson that has changed my mentality and thus also, the way I do things. To further illustrate this point, let me first tell you about an experiment.

The Asch Conformity Experiment

Named after Solomon Asch, the Asch Conformity Study was meant to study conformity in people (how we behave according to other people’s desires and standards) and was conducted in the 1950s. The participants were shown three lines on a piece of paper and a fourth line. The participants had to simply match one of the three lines with the fourth line. Most of the people were accomplices in on the study with only one or two real participants. According to the study, 76% of participants picked the wrong line after the majority of the room picked the wrong line. The study was groundbreaking in studying conformity in groups and has been repeated many times throughout the years. (You can find examples of the study on YouTube.)

As an entrepreneur, it’s easy to fall into conformity by doing what everyone else is doing in an effort to achieve success. The problem is, entrepreneurship is about authenticity and there is nothing authentic about conformity. Everyone wants to be an influencer. The only question is, what are you influencing people to do? Who are you influencing people to be?

We talk about embracing being unique and different but at the same time, we secretly want a seat at the table. At the same time, we don’t really want to be different. We want to be like everyone else because not being like everyone else comes at a cost that we are not courageous enough to pay. It is the cost of standing out instead of standing in. It is the cost of rejection and being misunderstood. It is a beautiful sacrifice that many of us, despite what we say, are not willing to make.

But you can’t want to be like the world and be different from the world at the same time. Either stand for something or fall for anything.

In the midst of the Kevin Hart situation, I think it’s important for us to all remember how important it is to be ourselves and to stand on our own integrity. And if we must influence, I hope it is to influence others to be undeniably and unapologetically themselves.

I. The biggest lesson I learned 2018 is to be fully myself even when who I am is not accepted by others. There are people who will think I’m foolish about certain decisions but it is my decision to make and my lesson to learn. I’ve learned to trust Yah more and to trust his will for my life. To make decisions without explaining myself or feeling the need to defend my position.

…and I hope the same for you.

Tall Tales Book Shop. 11.30.18. Copyright©2018. Yecheilyah Ysrayl.

What I enjoy most about being an Independent artist is the freedom to produce work that speaks to who I am, to not have to pull back, slow down, or sugarcoat my beliefs because of someone else standard. The right and the freedom to live freely in every sense of the word. To be true to myself, to my authenticity and do not have to apologize for it. I don’t have to tap dance around the truth for a check, I don’t have to scratch my hair unless it itches, and I don’t have to laugh unless something is actually funny. I’ve never been part of the “cool kids table” and I am not about to start now. This is freedom.

I hope you walk into 2019 not afraid to shine or to fail, understanding that both experiences shape you. It can be liberating to choose yourself, armed with the power to move forward without guilt, without arrogance, and without pride but with a deep love for yourself that is so strong that you can quickly realize when anyone or anything devalues you, even if that someone is your own self. The biggest challenge is not the war we fight with others but the war we fight with ourselves. To quote the African proverb, “when there is no enemy within, the enemy outside cannot hurt you.” Kill the enemy within. Slay your demons, silence the doubt, and walk free.

 

 

 

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Introduce Yourself: Introducing Guest Author Sharon E. Cathcart

 

Today I’d like to extend a warm welcome to Sharon Cathcart. Welcome to The PBS Blog! Let’s get started.


What is your name and where are you from?

I’m Sharon E. Cathcart. I was born in Portland, Ore., but now make my home in the Silicon Valley, Calif. In between, I’ve lived in Lawrence Township, Indiana, and literally all around the San Francisco Bay.

Are you employed outside of writing?

I’m the global grant coordinator for a major medical device firm.

Wow. That’s neat! What was your childhood dream?

I wanted to be a veterinarian. I love animals, and that was the best way I could think of to help them. However, I have dyscalculia (which is like dyslexia, but with numbers) and so my math marks were not high enough to qualify. I still help animals, though, by volunteering with our local humane society and caring for a colony of feral cats.  I also donate all of my royalties from “Hugs and Hisses” to Humane Society Silicon Valley.

Hugs and Hisses is available now on Amazon.com

I love that. Speaking of writing, when did you publish your first book? What was that like?

In 1995. I was still working for the DoD and was tasked with writing the history of Sixth U.S. Army, which was decommissioned that year. The resulting work, “Born of War … Dedicated to Peace,” was given as a souvenir during the closure ceremony.  It was kind of amazing, to be honest. I’d said for years that I wanted to write a book and suddenly I was holding one in my hand.  However, when that job went away, I stopped thinking of myself as a writer for a very long time. I didn’t publish anything again until 2009 (that’s when my first novel, “In The Eye of The Beholder,” was released).

I’m glad you got back on the wagon. What skill would you like to master?

I would like to be able to draw (I can manage stick figures, and a passable horse head, but that’s about it). I would also like to be a better swimmer. I get claustrophobic when my face is in the water, so I’m really lousy.

I get it. What state or country do you never want to go back to?

Indiana. I lived there whilst attending the Defense Information School (I used to work for the Department of Defense as a public affairs specialist), and I tell people the same thing whenever they ask: “There were three things I loved about Indiana: the Connor Prairie Living History Center, the Indianapolis Zoo, and seeing Indiana go away under the airplane.” The main thing that sticks with me about living there was the day I looked something up in the phone book (remember those?)

Lol. I do.

…and found the KKK openly listed. I don’t remember what I was trying to find, but I sure remember that. It colored my feelings about the entire state – and not in a good way.

Doesn’t surprise me. Since you brought it up let’s go there. What are your views on racism? 

Racism is a systemic thing, to me. It is about policies and laws that punch downward against people who are not in the majority. Any damn fool can be prejudiced/bigoted, but it takes political power to create racism.

By the way, I firmly believe that any white person who doesn’t recognize that the US is a white supremacist system is deluding themselves with willful ignorance. We all need to speak up against injustices like racism. If “social justice warrior” is an epithet, it’s one I’ll wear with honor. I spend a little time tackling racism in “Bayou Fire,” where my hero is an abolitionist in Jacksonian-era New Orleans – an unpopular position at the time, to say the least. I firmly believe we need to be speaking out today, and that’s why I created that personality trait for him.

Nice. I’d like to read this book. You said it takes political power to create racism. How so?

One has to be in a position to create systems designed to keep others down … and that means political power. We see numerous voter suppression laws being enacted, and attempts to roll back hard-won civil rights … because those holding the power are afraid of losing their hegemony.  Holding the power to back up bigoted beliefs with action is what creates racism.

What songs have you completely memorized?

Just about everything by The Beatles and David Bowie. I’m not kidding.

So I guess I don’t have to ask what kind of music you like…

I have found something to like in every single genre except Chinese opera (which, even according to fans, is an acquired taste). My love show tunes, classical, bluegrass, just about everything you can imagine. My favorite artists are David Bowie, Ramin Karimloo, and The Beatles.

What’s your favorite color?

My long-time favorite is purple. However, I’m also fond of teal, which is the color of most of my author branding.

Are you married Sharon?

My husband, Jeff, and I have been together for 18 years and married for 16. It’s a second marriage for both of us.

Congrats! What’s your favorite TV Show? Movie?

My favorite film of all time is “Tom Jones,” starring Albert Finney. It’s the story of an 18th Century English rake, and is absolutely hilarious. You need to watch it just for the scene where he and one of the female characters are eating dinner; no one says a word, but the tension is fantastic!

What TV channel exists but really shouldn’t?

Please don’t get me started on TLC. I remember when it was “The Learning Channel.” Now it seems like it’s “The Lowest Common Denominator.” I’m not a fan of so-called reality TV, with the exception of cooking competitions.

I love cooking competition shows! I have to ask. Top Chef or Hell’s Kitchen?

Hell’s Kitchen. I kind of adore Gordon Ramsey. He puts on an enormous display of temper, for sure, but you can tell he really cares about food.

Ha! I am in the middle. I love Top Chef but I just got into Hell’s Kitchen and I can tell Ramsey is fair in his decisions.

Speaking of Ramsey’s temper, what do you think of the bullying in our schools? How can we do better?

I was one of those kids who was bullied, pretty much from 6th grade on until high school graduation.  Teachers need to take it seriously rather than blowing it off as “they’re just jealous” or “they’re teasing you because they like you.” Kids are not stupid; they know the difference between a buddy teasing you and someone being actively cruel. Parents need to teach their children to be kind rather just laughing off their aggression as “kids will be kids.” The teaching has to begin at home, and classrooms need to reinforce it.

We agree there. What advice would you give your younger self?

It is going to get better. Find the drama kids sooner. Don’t hold people at arm’s length because you’re afraid; everyone is struggling and you will discover that most people are genuinely kind.

Thank you Sharon for spending this time with us. We enjoyed you!


Copyright©2018. Sharon E. Cathcart. photo used with permission.

Bio.

Sharon E. Cathcart is an award-winning author of fiction featuring atypical characters.

A former journalist and newspaper editor, Sharon has been writing for as long as she can remember and always has at least one work in progress.

Sharon lives in the Silicon Valley, California, with her husband and an assortment of rescue pets.

Be sure to follow Sharon on Social Media!

Blog: http://sharonecathcart.wordpress.com

Twitter: @SharonCathcart
Facebok:  http://www.facebook.com/sharon.e.cathcart

Are you an author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE. Stay tuned for our next featured author.

Introduce Yourself: Introducing Guest Author Frank Prem

Today, I’d like to extend a warm welcome to Frank Prem. Let’s get started!


What is your name and where are you from?

I’m Frank Prem, and I live in a pretty little town called Beechworth, that’s nestled not far from the Victorian Alps in Australia. It isn’t famous for the Alps, though. Beechworth has a gold mining history that dates back to the 1850s, an association with an infamous band of bushrangers (outlaws) (The Ned Kelly Gang).

That’s the old fame, and it’s a well preserved and highly successful tourist town off the back of that, but in this day and age it may just be as well known for its bakery (The Beechworth Bakery), which seems to draw folk to it from everywhere and is almost too full some days for me to have my before-work cuppa at six in the morning. Not really, but it gets very crowded in there most days.

By the way, I grew up in Beechworth back in the 1960s and 70s, and that childhood is the subject of a memoir I’m in the process of releasing as first indie publication. That’s very exciting.

I bet! Releasing your first book is very exciting. Congratulations to you. Are you employed outside of writing?

I have had a lifelong association with psychiatry and psychiatric services over here in Victoria. When I was a young child, my parents were both employed to work in the local mental asylum (as they were known then). My first associations were through riding my bike up the Mental Asylum hill to visit either of my parents while they were working. My mum was part of the nursing staff while dad worked in the Kitchens. Subsequently, I became a student psychiatric nurse at the institution and went to work in a wide variety of jobs and roles in the system of Psychiatric care, including helping – in a very modest way – to close them all down in the 1990s.

These days I still work as a psychiatric nurse in a small rehabilitation facility in the town. The squaring of the circle, completed. The manuscript for a memoir of my time in psychiatry is complete and waiting its turn in the queue. I hope to produce it in book and electronic form within about a year, but there are other projects already in the pipeline that need to be completed first.

Wow, that is neat. Since we keep going back to writing let’s talk about that. Does blogging help you to write?

I find I write my best, or at least with the most pleasure from the work, when I am writing for a reader. I do not write for myself.

Since starting my poetry blog, I have found inspiration with every view recorded, with every ‘like’ for a poem, and absolutely with every comment and conversation that a reader has initiated. Similarly, with reading to an audience I delight in engaging with listeners, especially when something I have written and/or read has acted as a catalyst for a person to start telling me of their similar but unique experience.

I believe that all poetry, and especially mine, needs to be a means of communication, and needs to be accessible. I want people to understand what the poem is about, to be able to consider it, respond to it, discuss it with a neighbor. As my readership at the poetry blog has grown, I have felt myself to be freed up to write more and better, curious about how the new poem will be received, while hurrying on to write the next.

How did you come to the decision to write for your readers? Are there any instances where you write for yourself?

I think there is a point around when a writer realizes that the need to write has become a fundamental part of him- or her- self, that this issue has to be confronted. Who am I writing for?

In my own case, I tend to write and move on. I don’t enjoy revisiting old work and I resist doing anything beyond superficial editing. I would rather discard a poem and start over afresh with the next thought than rewrite what I have, in my mind, already completed.

For my own purposes, I concluded that when I have thought the thought, I don’t need it anymore. It is written for another person to contemplate, if they wish to. My problem, is that every thought can become a contemplation. Every contemplation become a poem.

I have a big backlog!

I love what you said about not needing it anymore and how it is now for someone else. That’s powerful. Frank, what do you wish you knew more about?

I’ve become quite fascinated with the universe in recent times – pictures that the good folk at NASA have made available through their library archive are simply amazing and become a feature of and inspiration for my writing in recent times.

What’s your favorite drink?

I confess to being a bit of a coffee fiend. Nothing uncommon in that, except that I buy my beans green, then roast them myself in a popcorn whirligig that I had to import special from the US.

Wow that’s nice! I, too, am a coffee fiend. Shout out to all the coffee lovers out there.

The making of coffee for my wife and myself assumes the role of ritual in our household. A certain number of spoons of beans into a hand grinder, then the ground powder into a stove-top espresso maker. Milk into a pot to bring to boil on the stove, with both of them timed to coincide in their readiness to be blended and poured. The hissing and boiling carry-on of the espresso maker as it approaches its climax is a delight to me, every morning.

Ha! Ya’ll are all over it. What is the most thought provoking book you’ve ever read?

The most inspirational books that I’ve read in recent times have been the translated works of a French philosopher named Gaston Bachelard – who died back around the 1960’s. He was a scientist as well as a philosopher and he spent a lot of time thinking about poetry and poetics and reverie – tying them up, breaking them down, showing how others had addressed these things.

I found that, for a long time, I couldn’t read beyond a paragraph without needing to pen my own interpretation, my own story of what he was illuminating for me. I’ve ended up with a set of around 800 poems that I intend to bring to book when I clear the queue in front of them, just a little.

That’s what’s up. Keep the creative juices going. Loving your cover by the way. So, what’s the most difficult thing about being a writer? The most exciting thing?

The hardest thing about being a writer is turning the work into a book. I feel that I am on a fast-track learning curve that will take from being a writer to being an author, but at the same time requires me to become a publisher, and a publicist and an interviewee, and press release source, with all of it looking professional and as though it is as straightforward as taking the next breath of air.

The next book, of course, should be easier, because I am learning hard. The book that I am just about to start writing will be the easiest of all because all my new work will be in a book style and format even while it is in draft form. It will be surrounded, in advance, by the front matter and the back matter and copyright statement and the dedication page and …

It is hard because there is so much to learn. But this is work I badly want to master, and so I shall.

In the meantime, since I began thinking about these questions, my first book – Small Town Kid – has listed on Amazon in e-book form (with the paperback hurrying along behind it, I hope). It can be found at the listing below, and I feel unbelievably proud of this work.

I’m so happy for you. Tell us, why writing is important to you.

Writing my poems is the oxygen in my lungs. Ink is the blood in my veins and arteries.

I can’t imagine myself without my poetry, searching for the next thought that will bear scrutiny by the poet.

What genre do you write in, why?

I am primarily a free verse poet, but I have come to think that I don’t really have a particularly poetic genre or style. I feel my work is something of a hybrid between poetry and short story writing.

I have always been attracted to poetry as my best means of creative expression.

Over my journey through life I often have encountered strange and seemingly inexplicable events and phenomena – particularly in psychiatry. I often would use my writing as a way to unravel and better understand what I had done and what I had seen during the day gone by.

I needed a way to get difficult things out of my head, so that I could be at peace with myself, but not to have them lost to me (or to a potential reader, of course).

I use very little punctuation in my writing, and I use very short lines, as I attempt to incorporate the cadences of reading aloud with the pauses and accents and emphasis that go with that, and the additional natural pauses that come with taking a breath.

I hope that a person unfamiliar with my work could pick up a poem and read it aloud with a natural flow and feel, just by using the line breaks and stanza breaks as a guide to the pace of their reading.

Nice. Are you a spiritual person?

I think I’m a very spiritual person. Not at all religious, but respectful and in awe of nature and the life around me. Of the sky and the moon and the night. I dance to the tune of rain on my roof and the rumbling of a storm that I can feel deep in my chest.

You sound just like a poet too lol.

So, yes, Yecheilyah, I think I’m a very spiritual person, and I am grateful for it.

Thank you Frank for spending this time with us. We enjoyed you!


DYANNE PHOTOGRAPHY

 

Bio.

Frank Prem has been a storytelling poet for forty years. When not writing or reading his poetry to an audience, he fills his time by working as a psychiatric nurse.

He has been published in magazines, zines and anthologies, in Australia and in several other countries, and has both performed and recorded his work as ‘spoken word’.

He lives with his wife, musician and artist Leanne Murphy, in the beautiful township of Beechworth in northeast Victoria (Australia).

Be Sure to Visit Frank Online!

Frank’s Author Page: https://frankprem.com/

Frank’s Poetry Blog: https://frankprem.wordpress.com/

Frank’s Seventeen Syllable Poetry Blog: https://seventeensyllablepoetry.wordpress.com/

Facebook: https://www.facebook.com/Frank.Prem.Poet.Author

Put Your Reader Hat on and Comment Below!

I came across a question posed on Twitter from an author I follow. The answers to her question may shock some of you but I don’t want to give it away. First, I want to conduct my own study. Then, I’ll reveal what most readers (who weren’t authors themselves) said in response to this question on twitter along with the results of my own study (your commentary). I will reveal this first in my next email issue and then on this blog (my final email of the year will also include a copy of my goal-setting chart which you can use to set your goals for 2019. Click here to subscribe). If you are an author, please put your reader hat on. Think about your reading habits when you’re just buying a book to read for leisure. Be honest and be real.

The question is: “Do you read reviews before buying a book? Why or why not?”

Comment your answer below! Go, Go, Go! Please? Lol.

Authors, Are You Forgetting to Introduce Yourself??

If you are new to this blog, you may not know that I host weekly author interviews but you may have forgotten because it’s been months since we met a new author. I do know there are some people a bit confused on the process so I am reiterating the steps below. Usually, I publish author interviews on Monday’s but since it’s been awhile if you can get your information to me this week, I’ll post it this week. First, a recap of what this series is about.

About Introduce Yourself

In my ten years of publishing, I have come to understand that relationships sell books. By learning more about YOU the author as well as your writing style in general, your readers will be interested in other things about you, such as your writing and eventually, your books. It cannot be ignored that we are most likely to buy books from people we know. It’s why we support celebrities whose names we are already familiar with.

Introduce Yourself is a promotional opportunity for new authors I started back in 2016, hosted on The PBS Blog. It is an interview conducted by Yecheilyah (that’s me) with questions specifically tailored to helping us to get to know you better. Inspired by a song introduced in a children’s bible study class I helped coordinate, the song is meant to “break the ice.” With this feature, I hope to introduce new authors to my audience for an opportunity to learn more about them and their work. They say team work makes the dream work and I hope to do my part in making the dreams of authors come true.

The Process:

Participation is easy.

  • Choose at least 10 questions from the list below and email me your answers at yecheilyah(at)yecheilyahysrayl(dot)com) with your social media handles, photos, book covers, a brief bio, and a link to your website or blog. Please attach everything you would like me to promote along with the links. Also, please be as thorough in your answers as you canand be yourself.
  • Once I receive your email, I will respond in 3-5  1-2 business days. If I have any follow-up questions for you, I will ask you before setting a date for your feature.
  • The interviews that do the best are those in which you help me to promote you by reposting it to your social media pages and blog. To date, we’ve promoted 28 authors on this blog! Join them!

The questions are below. They are not in any particular order. Start with question 30 or question one. Your choice. Just make it an interesting mix!

  1. What is your name and where are you from?
  2. What would your perfect writing / reading room look like?
  3. What is the most annoying habit that you have?
  4. Are you employed outside of writing? Is so, tell us about your job.
  5. What do you hate most about writing advice? What do you love?
  6. What job do you think you’d be really good at?
  7. How many siblings do you have?
  8. What was your childhood dream?
  9. What skill would you like to master?
  10. What skill do you think you’ve mastered?
  11. In your own words, what is humility?
  12. In your own words, what is love?
  13. What would be the most amazing adventure to go on?
  14. If you had unlimited funds to build a house that you would live in for the rest of your life, what would the finished house be like?
  15. What’s your favorite drink?
  16. What state or country do you never want to go back to?
  17. What songs have you completely memorized?
  18. Does blogging help you to write? If not, why so? If so, how so?
  19. What’s your favorite food?
  20. What’s your favorite color?
  21. Who is your favorite writer?
  22. If you could shadow your favorite artist, who would it be?
  23. What kind of music do you like?
  24. When did you publish your first book? What was that like?
  25. If you could live in a movie, which would it be? Why?
  26. Who is your best friend?
  27. Are you married? How long?
  28. Are you single? Would you like to be married?
  29. Do you have children?
  30. Would you like to have children? Why?
  31. What takes up too much of your time?
  32. What do you wish you knew more about?
  33. What small things makes your life easier? What makes it difficult?
  34. Who’s your favorite Historical figure?
  35. What do you think of the world we live in?
  36. What are your thoughts on Race?
  37. In your own words (not Google’s) define racism.
  38. What’s your favorite TV Show? Movie?
  39. What TV channel doesn’t exist but really should?
  40. What TV channel exists but really shouldn’t?
  41. Are you religious? Explain.
  42. Are you political? Explain.
  43. What is the most thought provoking book you’ve ever read?
  44. What’s the most difficult thing about being a writer? The most exciting thing?
  45. Why is writing important to you?
  46. What do you love about yourself?
  47. What don’t you like about yourself?
  48. If you had one superpower that could change the world, what would it be? Why?
  49. What genre do you write in, why?
  50. In your own words, what is truth?
  51. Outside of writing, what are some of your passions?
  52. What’s the funniest movie you’ve ever seen?
  53. Are you a spiritual person? (please explain how this is different from being a religious person)
  54. What do you think of police brutality in the black community? How can we do better?
  55. What do you think of the bullying in our schools? How can we do better?
  56. What do you think of the current political climate? What needs to change?
  57. If you could choose a city, state, or country to represent you, which would it be? Why?
  58. If you could, would you visit the past?
  59. If you could, would you visit the future?
  60. What advice would you give your younger self?
  61. Life is not always pretty. We all experience hardship every now and again. What is your best advice for reducing stress?
  62. What is the worst advice you’ve ever been given?
  63. What is the best advice you’ve ever been given? What made it special?
  64. What was your favorite subject in school? Your least favorite?
  65. What would you do if you knew you couldn’t fail?

UPDATE: AUTHORS, PLEASE NOTE: This segment is not new on the blog but has been going on for two years now. Be sure to check the Introduce Yourself page (HERE) to make sure you have not already been interviewed. If you have already been interviewed but you have new books out / updates, email me so I can update your page. yecheilyah(at)yecheilyahysrayl(dot)com

I am at your service!

Your Books in Independent Bookstores

When 2018 started, I told myself that I would step outside of my comfort zone by trying to get my books accepted into bookstores, a challenge for an Indie Author with no large following and no large publisher backing her. But I did it and now I am making it a goal to get my books into libraries and in schools. And if it’s Yah’s will, I hope to do some public speaking. Before this year ends, I’ll be sending my email list my personal goal-setting chart and they will get to see exactly how I set my goals and the action steps I implement to achieve them. Today, I am taking the time to reveal some basic things you can do to prepare your books to be accepted at bookstores and how to go about the process and it’s yours free. All you have to do is subscribe to my email list HERE to access the PDF. You will get a welcome email and the document will be in that email. Please be sure to check your spam / junk folders if you do not see the welcome email in your inbox.

Some of the things covered in the document.

  • Know Your Why

Unless you are already famous, people aren’t gonna be checking for your books at bookstores in the same way they do online. In order for people to walk in and not look over your book, they must have some prior knowledge about who you are (more on this below). Be sure you know why you are doing this. Getting in bookstores and libraries is not some fast track to fame or money maker. That’s not what it’s about. Getting into bookstores is only a big deal to Indie writers because many of us aren’t backed by a big publisher so getting onto the shelves of brick and mortar stores gives us a greater opportunity for the possibility of hosting book signings at those stores, meet new people (who we probably would not have met online), and expanding our brand far and wide.

  • Get Your Name Out There

As you’ll see in the document, it’s not very difficult to get into small, local, Independent bookstores on consignment which means that’s not really the challenge. The challenge is selling those books which is difficult to do if people don’t know who you are. I am still trying to get my name out there and I have identified some areas where I could do better. However, you don’t have to be a celebrity or famous to start. You can start with social media and drive traffic through your blog and social media accounts. The most effective thing, though, is to get out and attend local events. Is there a book festival in your hometown? Go. Is there any event that matches what your books are about? Go to those events. Here, you’ll meet people who may be able to help you, work with you, recommend you, and help you to get your message out.

  • Target Stores that Match Your Audience

I approach black-owned bookstores because my books are about black history. There are exceptions where I’ll take a chance on a non-black-owned store (such as Tall Tales Book Shop…I love their store set-up), but for the most part my target is populations where the majority of the readers are Israelites (Blacks) and women. Why? Because my books are about the lives of Blacks in America and the lives of women. It has nothing to do with “race” and everything to do with positioning myself to be at the places where my ideal reader is.

  • Technology is Still King

Don’t overthink it with the bookstores though and forget why the Indie Revolution started in the first place. It’s good to attend events and get out and network with people face to face but don’t forget technology is still king. You don’t want to create a situation where your presence is needed to make you money as perfectly put by Cici aka “The 6 Figure Chick” on IG. That is, you don’t want to only bring in income when you do an event. Keep that online presence going. I am of the opinion that Indies with books in the store should do so as a supplement to the online business, not as the business itself.

A website, email list, social media, and a payment method are among the foundational basis of an online business (and if you’re an author with books on amazon be sure to have an Amazon Author Central Page set-up. You can learn how to do that here). Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart (including amazon) is how you get paid. If you meet people in person, it won’t mean anything without a way for them to keep in contact with you. Update your blog and social media pages regularly and continue to be consistent. Remember that your success is not the same as everyone else’s and being authentic doesn’t have to mean doing what everyone else is doing. Be you. Be disciplined. Be consistent.

Read more by downloading the entire PDF Document when you subscribe to my email list HERE.


Pictures from Friday’s signing at Tall Tales Book Shop are now available on my website HERE. Thank you to everyone who came out. If you’re in the ATL area, my next signing is December 22nd from 2-5p EST at the Medubookstore at the Greenbriar Mall.

Thank You

I’ve been away a while so I just wanna say I appreciate those of you who continue to support this blog. Even if you haven’t been around or liked/commented / shared in a while I still appreciate you. I don’t trip about that. I know how busy things can get and in that process, how easy it is to forget but you all are still here and I appreciate that. It is not lost to me how central The PBS Blog has been in helping to advance and shape my career. It wasn’t until I started this blog in 2014 and when I released the first book in The Stella Trilogy in 2015 that people really caught onto my work and that I met many of you and for that I am thankful. (Probably should have done this sooner right? Technically, I’ve had blogs before but none of them as successful as The PBS Blog). I mean, over 2,600 subscribers ya’ll! Sounds good to me. Not nearly as much as some of you but I’ll take it. Even when we make it to 10,000 subscribers, I never want to be so big that I can’t be grateful. I hope to maintain the same level of humility no mater the “numbers.” I’ll still thank you.

Funny thing, so I saw the movie Downsize. Far as action I thought it was pretty boring but putting my entertainment eyes away and using my spiritual eyes I get what the writer was trying to convey. Basically, Paul (Matt Damon) and his wife Audrey (Kristen Wiig) decide to abandon their stressed lives to get small and move to a new downsized community after learning that a scientist discovered how to shrink humans to five inches tall as a solution to overpopulation. So yes, by downsize they literally mean downsize as in “Honey, I Shrunk the Kids!”

I enjoyed the beginning of the movie but as we get into Paul’s life as a small person it loses my interest. I won’t say more because I really could just give away the movie. But from a more spiritual (less entertainment only minded), perspective, I can see the potential. The grass is not always greener on the other side and we should appreciate what we have. (I‘m kinda stretching it though to make my point here on how I appreciate you all…movie was boring…sorry lol).

Anyway, thank you!

p.s. I’ve talked about Grammarly before to help you edit your blog posts but if you use it AND ProwritingAid? Sheesh. Yass. It has gotten rid of plenty of those extra words I use. (Like “that” and “so.”) I can‘t afford a professional editor to edit my every blog post but using Grammarly and ProWritingAid together is a great help. Try it people!


Join me THIS Friday, November 30, 2018 from 12:00-1:00p EST for a book signing and reading from Even Salt Looks Like Sugar at Tall Tales Book Shop in Atlanta. If you’re in the area I would love to have you. Enjoy snacks, laughter, reading, conversation and of course, you can get you a pic or two for the gram 😉 Don’t have this book yet? Get it here for just $2.99 on Amazon and thanks so much!!

(Yes, I am still trying to make this book free eventually and proceeds still go toward helping to fund next year’s poetry contest!)

Don’t forget to visit my author website and sign up for my email list at https://www.yecheilyahysrayl.com/