My 7 Instagram Tips for New Authors

Some ask me about using Instagram. I don’t know if I am the right person to ask; I don’t have a lot of followers (if that’s important). But, I managed to put together something for you. First, I think IG is a great place for writers because there is a huge reader and writing community there. But ya’ll know me and if you don’t here’s the thing: I am not just a writer. I am also a wife, student, and now the co-founder and CFO of my family’s new Non-Profit Heart of the Streets Inc (learn more here), which means I value my time so I don’t invest too much time in anything without researching it. I use IG because it works for my business and the support is better than what I receive from Facebook and Twitter. Below, you will find seven tips I put together for new writers who also enjoy using the gram. Hope it helps.

  • Private Page to Business Page

There are three kinds of pages. Private, Public, and Business pages. If you’re an author or businessperson using Instagram, it’s a good idea that your page is a business page. If you are using IG for business and your page is private it doesn’t make much sense. You won’t be able to track to see if your post strategy is working (assuming you have a strategy), and people who want to visit your website to possibly buy your product or learn more about you as a businessperson will be turned off when they run into the private wall. They may not return. Get out of thinking anything on the internet is private. It’s not and making your profile private does not make it “safe.”

Before you make the switch:

  • You will have to connect to a Facebook page. Not your personal page but an actual page. If you have not already, head over to Facebook and create a Facebook page for your author business. This will make it easier when you switch over. Then, come back to your IG, click on the three bars and go to settings. Click on account. Scroll down until you see the option to create a business page.

If this is your personal account you are switching from, make sure it’s because you’re ready to transform the posts from your personal page into more business savvy content and not just random pictures of your cat. Some say you shouldn’t change your personal page to a business page (because of the cat thing), but I have found I get more engagement and clicks to my website using my personal page so this will depend on where you are already. If you have a separate business page and that page is already lit, by all means use it. As a new author though, you probably are using your personal page for now so you can just turn that page into a business page to make things easier.

Just as author blogs differ from business blogs, I believe author social media pages differ from business, social media pages in some ways. Sharing our interests is part of people getting to know us better and people buy books from people they know and share interests with. The personal page, in my opinion, for new authors is the page people care most about and it makes sense to build on this by transforming it into a business page and publishing content that shows off your persona but is not so personal it’s distracting.

  • Track Progress by Using Instagram’s Insights So You Know What’s Working and What’s Not

Once you’ve decided you are ready, making the switch from a private to a business page will help you to track the actions of your audience and to see which posts are actually reaching people. One of the hardest things to do is to understand what people want. The only way to know is to ask or to track behavior/pay attention to actions.

When your IG page is a business page, you get to see things you won’t see on personal pages. Below are screenshots of posts from my page. If you click on the insights (which you can see under your post but only if your page is a business account) you can see not just how many likes you got, but how many people shared your post,  viewed your profile, or clicked on your website link. These are the things you want to pay attention to because it shows you what people are most interested in. The thing about any business social media page is that it differs from pages that you are only using to connect with family members or hang out. On those pages, likes and shares don’t mean much except maybe to boost your ego. On business pages, though, likes and shares are important to you understanding how your content performs – by tracking metrics over time – and is the key to developing a content strategy that works best for you.

As a business page on social media, the formula is typically:

Engagement = Likes / Comments

____________

Followers

  • Likes
  • Comments
  • Shared
  • Saved to collection
  • Profile Visits
  • Reach (Impressions)

My personal testimonies are a favorite for readers. Although the first picture got more likes, the second picture did just as well if you look at the other components. The first picture was saved six times and four people visited my profile. The second picture got three saves but two shares. This tells me my audience really enjoys the testimonies, but there are other things to see…

There is so much to see here, where the views came from, reach, profile visits, website clicks, e.g. And while I did not get new followers, six people did take action (viewed my profile or went to my website) which is what every authorpreneur wants! Other things you can track include:

Chicago (my hometown), Atlanta, New York, Houston, and Charlotte are where the bulk of my support comes from. I am happy to see ATL at the top since I live in Georgia and to see the Chi representing. My biggest audience is made up of women which is always good since I am a woman, and the age group is between 25-44. Let’s move on.

  • Your IG Bio

I just changed my bio again because I wanted it to reflect what I do and what I offer. Rather than my usual: Author, Blogger, Poet, I wanted to be specific. With limited characters, this isn’t easy. I decided on:

“I write Historical Fiction novels and novellas, Inspirational Non-Fiction, and Poetry | Restoring Black Historical truth for the freedom of all people.”

Following this is a link to my website (see pic) directing people to the specific page I created for this purpose. Also, I do not (at this writing) have many followers but that doesn’t matter to me much if those numbers don’t match the support. I have an arrow pointing to publisher because under the business account you can choose what best represents your brand. Notice I have an arrow pointed toward my highlights. Once you create a story you can add it to your highlights if you want to keep it at the forefront of your page. My highlights include my book signing pictures and events. This helps people get a feel for the work I do. Lastly, notice the call to action button (Email), which further encourages people to take action. What I want is to add a buy button as well.

It may not seem like a big deal to put all this work into an IG profile, especially with such limited space but as authors we are the whole package. Everything must represent who we are.

  • Use Sharp, HQ Images

Instagram’s focus is on photos so if the pictures you’re posting look grainy and pixelated it won’t attract many readers. Try to use sharp, high-quality images in your post. You can brand yourself by creating lovely images using Canva or PosterMyWall. It’s also good if the images have something to do with your books or show off your personality in some way. A good practice is something I saw someone post about looking at your last 9 posts. Can someone understand who you are and what you offer by these posts alone? I’ve been doing this (looking at my last 9 posts) and it has been a helpful reminder to publish content that is relevant to my books or services or who I am as a person. People will see the image before they see the caption so it’s important that the image speaks first.

  • Include Text with Images

Make good use of the caption area where you can add text. It is a good idea to always use text when posting images on Instagram. I have noticed that some celebs don’t do this, but that’s because they’ve already built their audience. David Banner doesn’t have to include text on his images and he will still get over a thousand likes and hundreds of comments and shares, but you are not David Banner. You are a new author at the beginning of an exciting journey and you are introducing people to who you are for the first time. Use text to explain the images you post. It doesn’t have to be long and fancy. Something as simple as a sentence is good. Nothing to say? Just use hashtags. Anything is better than leaving it blank.

  • Hashtags

Going back to this screenshot, it appears my hashtags are working on this post, reaching 45 people alone. Hashtags don’t exist just so you can be cute but they work just like the tags you’ll use on a blog post. They are searchable on social media. If you click on your hashtag, it will take you to all the posts relevant to that hashtag. They help categorize content and track discussion topics based on keywords. You can Google the hashtags that are best for your business. It may even be necessary to research your hashtags (I did because I’m a nerd lol). There are tools available like Hashtags.org or HashtagDirectory.com that can help you. You don’t really need 50 hashtags. The most important thing is that the hashtags you use are trending and apply to your business.

Website Link or Linktree in Bio

Where are you directing people to? What do you want people to do once they’ve seen your post? Do you want them to like, comment and move on with their lives? Do you want them to research something? Do you want them to buy something? What do you want people to do when they come across your page? That answer is the link you promote in your bio. As stated before, social media should not be the end of the road. If you’re trying to sell books, you should be directing people to your author website, the place where they can learn more about who you are, what you offer, and how it is beneficial to their lives.

In your bio, you may also want to include a special website link. This link is special because it can be created specifically for Instagram. Instead of posting the link to the site alone, you can create a landing page with buttons specific to where you want people to go. Chances are you have more than one link to promote which means you can do one of two things:

  • You can use linktree to compile link buttons
  • You can create your own version landing page on your website

If you don’t have a website, I recommend Linktree, which allows you to promote more than one link at a time. When people visit your site they can choose where they want to go. You can also see how often people are visiting your sites. I used linktree for awhile and it’s excellent. What I love most is being able to see how many clicks each button gets and it increased traffic to my author website. I only recently stopped using it  because I have a website.

If you have a website of your own, it doesn’t make much sense to use linktree unless you use the paid version. While recommended, using the free version of linktree can compromise your branding a bit. How so? Linktree, is all over their free version so it was in the URL in my Instagram bio, at the top of the landing page, and at the bottom of the landing page in logo form. To get the best out of Linktree would mean using the paid version but if you have your own website (that you are paying for) it may be a good idea to use your site. This saves money, points people directly to your website, and promotes you and not Linktree. You can also get creative with your link. I used ecreads as the special page for my IG. Something simple and to the point. (If you’d like to check out what I’ve done, visit my IG page and click on the link. You won’t find this link just by going to my website since it’s created specifically for my ig page).

Website Link + Call to action button helps direct potential readers to your books, blog or wherever you want them to go. Remember, social media is not the end of the road. If you want people to do more than like a post, be sure to lead them somewhere they can learn more.

The only time your IG shouldn’t have a website link is if you are not using it for business and are just on there to socialize and hang out.


To summarize:

  • Switch your account from Private to Public and then create a Business page. Change up your content to reflect your business profile and use the metrics you see overtime to improve your strategy and increase clicks to your website
  • Write a bio that targets what it is that you do and what you offer
  • Use hashtags strategically, researching the ones that best apply to the kind of writer you are
  • Include the link to your website in your bio or use linktr.ee for multiple links
  • Use sharp, high-quality images
  • Use text to describe images
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KDP Print vs. CreateSpace (Comparing the Little Details)

Awesome comparison! KDP Print is something to consider. (Comments disabled here. Please refer to the original post)

chrismcmullen

KDP PRINT VS. CREATESPACE PAPERBACKS

I have published dozens of paperbacks with CreateSpace over the years, and have recently published some books (under pen names) with KDP’s new print-on-demand option.

While in many respects the two services are comparable (and both are Amazon companies), there are quite a few little differences.

DIGITAL PREVIEWS AND PRINTED PROOFS

There are several differences relating to printed proofs:

  • With KDP print, you don’t have to go through the manual file review process before you can order a printed proof. If you know what you’re doing, this saves 12 to 24 hours, but if you have a big mistake in your PDF files, CreateSpace’s manual file review would help to flag the issue before you waste time and money on a printed proof. However, both offer digital proofing tools to help catch mistakes before you order a printed proof.
  • KDP’s version of an interior reviewer…

View original post 1,933 more words

6 Self-Publishing Myths That Need to Die | Kristina Adams

I wasn’t gonna share this article (except to my Facebook and Twitter page), but I loved what Kristina was saying so much I just had to share it here as well. If you’re still trying to decide on Self-Publishing or not this  article should clear some things up for you. I am always talking to new Self-Publishers about the importance of platform so I found the following statement an important one to share:

The assumption that traditional publishers will do all of your marketing for you is one of the biggest myths when it comes to traditional publishing. The more a publisher pays for a book, the bigger the marketing budget. Unfortunately, unless you already have a big platform, it’s pretty unlikely you’ll get a fat cheque or a decent marketing budget. Publishers pay more for celebrity books—and market them heavily—because they already have an audience. They know the books will sell if they reach the right people. The lower the risk, the happier they are to invest.

I think it’s a good idea for Indie Authors (myself included) to seek to learn more about the publishing industry as a whole (to include Traditional Publishing even if we aren’t seeking that route) because it can help us to better understand the business of publishing, such as the importance of having a platform, and can possibly help us to better sell and market our books. For example, “Most agents and publishers—particularly the bigger ones—won’t even consider you unless you already have a social media following of a few thousand. This shows them that you already have a fan base that will buy the book, and there’s already a market out there for you and your book(s).” (source: https://www.writerscookbook.com/indie-publishing-vs-traditional-publishing/)

I think Self-Publishers can benefit from this same kind of information. We may not be seeking agents but we do still need readers and the bigger the platform, the better our chances of finding those readers. Just a thought.

Read through to the ORIGINAL article HERE.

Yecheilyah’s Book Reviews – The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

Title: The Author Blog: Easy Blogging for Busy Authors

Author: Anne R. Allen

Print Length: 176 pages

Publisher: Kotu Beach Press

Publication Date: December 4, 2017

Sold by: Amazon Digital Services LLC

ASIN: B077Y5DKP9

 

*I received a copy of this book as a gift from the author*

*Due to the high volume of reads I am behind on, reviews will no longer be restricted to Fridays. I will be publishing reviews on whatever day I get them out until I am caught up*

 

Anne R. Allen is no stranger to the blogging world. Writer’s Digest named “Anne R. Allen’s Blog…with Ruth Harris” one of the “Best 101 Websites for Writers”, and the blog made The Write Life’s list of the Best 100 Websites for Writers for 2017. Her advice and suggestions are shared daily by bloggers and authors such as myself. As her book is targeted, I am a busy Author but I also love to blog. Blogging. It has become one of the things I must incorporate into my schedule. I love interacting with the WordPress platform, networking with other authors, readers, and bloggers and being able to share my post on social media. In short, if there was a book out there for busy author bloggers, I am definitely one of them which is why I definitely knew I was going to need this book. I was not disappointed.

This book is extremely easy to understand which I think makes the “Easy” in the title so critical. It helps to guide those authors who are new to blogging in a way that leaves no stone unturned. Whether it is Blogger or WordPress, if you are an author (even if you’re not a busy one) Allen’s book will give you the tools you need to make blogging part of your platform. What I loved most of all is the information on how an author blog is different than a business blog. I also enjoyed the part on writing an author bio, which I applied immediately. What I loved least is some of the information on author newsletters.

While I don’t think everyone should do it at all (and I also agree with the author on some of the focus of some newsletters), I still think the email list can be beneficial for staying in communication with an author’s target audience. While my blog is more interactive and people can subscribe and also get email notifications of new posts, the email list helps me to organize exactly who the people are who are subscribed. I do not think the email list is for hard-selling (it doesn’t work) or anything most people tell you it is for but I do think it can be helpful to know who your supporters are more intimately. I love my blog. I have more interaction, feedback and more subscribers but I don’t know who everyone is, who is actually reading my content or what percentage of them are no longer paying attention. With an email list, I know exactly who is active, who is inactive, who clicks links, who open emails and who doesn’t. People who are no longer interested can also unsubscribe, giving me, even more, insight into the people who care and the people who do not care.

Nonetheless, there are still some really good pointers here so my disagreement with this part didn’t downgrade my thoughts on the book. Allen brings up some good pointers, such as: not using your list to advertise hard sell, promote or spam. How blogs show up on search engines, can be shared on social media and is interactive. I also like that she brings up the Street Team newsletter where everyone is treated as members of the author’s team to help to review and promote the work. I don’t like the idea either and have always thought there should be a separate list for this.

I wouldn’t recommend this book just for busy authors. I recommend this book for author bloggers in general. It’s an easy read and gives all the tools you need to start your author blog today.

 

Entertainment Factor: 5/5

Thought Provoking: 5/5

Authenticity / Believable: 5/5

Overall: 5/5

The Author Blog: Easy Blogging for Busy Authors is available now on Amazon. Authors, go get it!

Anne R A

Anne R. Allen is the author of nine comic novels. THE GATSBY GAME, FOOD OF LOVE, and THE LADY OF THE LAKEWOOD DINER are available singly or in a boxed set called BOOMER WOMEN. She’s also the author of the hilarious Camilla Randall mysteries: THE BEST REVENGE, GHOSTWRITERS IN THE SKY, SHERWOOD, LTD., NO PLACE LIKE HOME, SO MUCH FOR BUCKINGHAM, and THE QUEEN OF STAVES. She is currently published by Kotu Beach Press.

She also has a collection of short stories and verses called WHY GRANDMA BOUGHT THAT CAR.

She’s the co-author of HOW TO BE A WRITER IN THE E-AGE…A SELF-HELP GUIDE, written with Amazon #1 seller, Catherine Ryan Hyde.

Her latest book is THE AUTHOR BLOG: EASY BLOGGING FOR BUSY AUTHORS.

Writer’s Digest named “Anne R. Allen’s Blog…with Ruth Harris” one of the “Best 101 Websites for Writers”, and the blog made The Write Life’s list of the Best 100 Websites for Writers for 2017.

Anne is a graduate of Bryn Mawr College and spent twenty-five years in the theater–acting and directing–before taking up fiction writing. She is the former artistic director of the Patio Playhouse in Escondido, CA and now lives on the foggy Central Coast of California with an imaginary cat and a lot of fictional people.

New Author Tip

2017-12-08 13.17.01

Blogging has greatly impacted my writing life. The knowledge and wisdom from my fellow bloggers is amazing. I love that we build each other up and alert one another to things that may seem fishy in the publishing industry. I love that we promote each other and help advance the other’s writing life. That said, my tip for new authors is this:

This is just a suggestion, but if you are about to publish for the first time and you’ve never published a book before (and people don’t know you as a writer, maybe as other things but not as a writer) consider starting a blog at least 6 months to a year of publishing your first book. Spend that time talking about your passions, networking with other writers, readers and getting a feel for the online community. Don’t just talk about your work, talk about yourself. Post funny pictures, inspiring quotes, short story excerpts, articles and anything that appeals to your target audience and that (most of all) showcases your personality. Let people get to know you better while also getting to know the writer you. Then, when you’re ready to publish your book, you have a platform and people who are interested outside of your immediate circle.

This tip is only for those who are close to publishing. If you are still writing your book, I would say to focus on that for now. If you are publishing soon however, you may want to try blogging to test the waters. It’s a better platform for networking (in my opinion) than Facebook and Twitter.

PBS Blog Removed from Kindle

Hey Guys,

Just a heads up that due to technical difficulties, I have removed this blog from Amazon’s Kindle for blogs program. If you’ve subscribed you will be unsubscribed in 48-72hrs. I’ll let you all know if I try it again. Being the program is still in Beta, it looks like they still have work to do (and its been in beta a long time). In the meantime, you can always follow my Amazon author page for blog updates as well as Goodreads to stay in touch. (and, this blog of course)