Sally’s Cafe and Bookstore – New Book on the Shelves – Even Salt Looks Like Sugar by Yecheilyah Ysrayl

Thanks so much Sally!

Smorgasbord Blog Magazine

Today I am featuring the latest release by Yecheilyah Ysrayl – A novella – Even Salt Looks Like Sugar.

About the book

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

One of the early reviews for the novella

Lisa T 4.0 out of 5 stars Quick read! October 3, 2018

Don’t trust everything you see. Even Salt Looks Like Sugar is a poignant tale of a…

View original post 462 more words

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Guest author: Yecheilyah Ysrayl ~ NEW: Even Salt Looks Like Sugar: a novella

Thanks Again Sue!

Sue Vincent's Daily Echo

A new book by Yecheilyah Ysrayl…

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

What Readers are Saying:

“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what.This was a quick read, more like a short story. It held my attention and gave some good info on the foster care…

View original post 323 more words

9 Authorpreneur Habits You Can Start Today

Usually, I present author tips for new authors but this is not really a new author tip. This is more so for those authors who’ve been publishing for a while and want to level-up their writing career. Also, these are not rules, must-haves, should-haves, writer commandments, should-dos….you get the point. I call these tips because they are nuggets and tidbits I’ve picked up along the way that may help you. In the end, everyone must find their own way. I just hope I can help in that journey by sharing what I’ve learned. Will this be helpful to you? Maybe not. But also, maybe it will.

What is an Authorpreneur?

Authorpreneur means merging the concept of being an author and an entrepreneur. Typically, an author’s book stops selling after their family and friends have bought it and then it swims in the Amazon sea of unread books. Most authors starting out will probably not sell more than 100 books. This is a real bummer considering the amount of time, emotional investment and money this author may have put into the book. Going from Author to Authorpreneur is not just about writing books and publishing them on Amazon. For most Indie Authors, Amazon royalties will not be enough which is why I think it’s so important to develop more entrepreneurial habits. Indie Authors must start to think about ways of earning money that will produce long-term sustainable income.

“Indie Fiction writers don’t fail at writing. Indie Fiction writers fail at starting a business. – Anne R. Allen

We are living in an age where you do not need to go to college to start a business and you do not need to be signed by a publisher to be a successful author. That’s why authors who are entrepreneurial and run their book publishing like a business are the authors that tend to be successful. Here are nine Authorpreneur habits you can start today:

Promote Your Books Offline Too

Something I have ventured into myself, get into the habit of promoting your books offline, not just online. There is an entire community of people who are offline. By neglecting them you are leaving money on the table. We can do radio shows, events, bookstores, book readings and a ton of other face-to-face activities that will help us to expand our brand. Social media is vital to an Indie Author’s career and very necessary. That doesn’t mean, however, that we should neglect other ways of networking and making money. Get out of your comfort zone and go talk to people face-to-face. As an introvert that is what I have had to do. I have had to get comfortable being uncomfortable. You will be nervous but by surrounding yourself with people who are a level up from where you are, you will see signs of your own growth.

Offer a product or service related to your book

I had a hard time coming to terms with this myself but I learned that you can’t be afraid to charge for your services. Yes, times are hard but that’s why your service is not for everyone. The people who need you and can afford you will invest in you but first, you must have something of value to offer. This product or service can be connected to your book in some way, but it must exist. You can become a motivational speaker or offer a service for something you do well. The book is the start, but it is just the beginning.  What do people need that you can provide? You may think charging for your services will mean that people won’t want to support you.

I’m not gonna lie to you. Some people won’t support you. There will be those who don’t think it’s worth it or that you’re valuable. There are also those who don’t trust you. They trust your free services but they may not value you enough to pay for it. That’s okay because charging means that you are reaching a certain group of people. These are people who see your worth, the value in your product/service and who can afford you. Also, those who do want to support you will when they can but they won’t complain about you. They may not have the money but they do understand your growth. Bottom line: You can’t talk butterfly language with caterpillar minded people. The truth is that free does not always mean valuable. Charging for a service increases the value of the product or service and produces a spirit of commitment from the client to follow through.

Dont spend a whole lot of time measuring your growth by numbers that are not representative of actual Sales

Checking your Amazon stats will drive you crazy, especially when Amazon’s algorithms is funny acting. Your Amazon ranking does not necessarily mean that you have made sales so dont hype yourself up too much or get down on yourself. I sold more pre-orders for Even Salt Looks Like Sugar than I did with I am Soul but you can’t tell by the ranking. I made it to number seven on Amazon’s ranking with I am Soul. Meanwhile, Even Salt Looks Like Sugar didn’t rank well at all. Shouldn’t it have if I sold more? My point is, your Amazon ranking or number of reviews does not always mean book sales so get out of the habit of measuring your success by what other people are doing. I’ve seen plenty of authors with less than 20 reviews do great things and make good money. The level-up is about results and real progress, not perceived progress. Look at your efforts and check to see if those efforts are producing actual sales, which nobody will see but you, instead of rankings that everyone sees but may not be representative of the truth. A good example of this is Alice Walker’s new book “Taking the Arrow out of the Heart.” At this writing it only has 3 reviews, but it is also a best seller.

Write a Book Business Plan

Serious business people have business plans to help them to map out the goals for their business. Creating a Book Business Plan for every book you release is a fun and helpful way to create a roadmap to help guide you through the process and to identify your goals for each book. The good thing? You can create this plan at any stage of the process. I am creating one right now for my new short story. It’s never too late to begin.

A business plan is a written document on the plans, goal, and overall creative vision of the business. It is what you plan to do and how you plan to do it. A Book Business Plan helps you evaluate the possibility of a new book idea in an objective, critical, and unemotional way. It provides an operating plan to assist you in planning your book release realistically and improves your probability for success. But you don’t have to create a boring and complicated business plan. You can take elements of the business plan and apply it to the pre-launch, launch, and post-launch strategy of each book that you write. Your business plan really just needs 7 Basic Elements:

1. Name your book
2. Write a Log-Line for your book
3. Write your book summary
4. Book Marketing Budget
5. Book Marketing Strategy
6. Publishing Timeline
7. Executive Summary (In a business plan, the executive summary is first but it helps to write it last for your book plan.)

Put Together an Author Media Kit

About 95% of Indie Authors don’t have a media kit which means that you can quickly rise above and stand out from the rest with yours. An Author Media Kit is a major marketing package that helps influencers to learn more about you and your work quickly. It ensures accuracy in news stories, helps people to promote you and your book and is free publicity (beats paid Ads).

7 Key Audiences Who Will Access Your Media Kit

  1. Journalist – Broadcasters, Talk Show Hosts,
  2. Bloggers – Easy access to photos bloggers can use, social media handles
  3. Reviewers— Amazon reviews in your kit
  4. Retailers
  5. Individual Buyers
  6. Event Planners
  7. Anyone Who Wants to Promote you or Your Book

One Key Goal of the Media Kit: Make these people’s job easier. By making their job easy, they are going to promote you and your book.

Purchase Your ISBNs

Get into the habit of purchasing your own ISBNs.

I know there’s a big debate in the Indie Author community concerning whether to purchase an ISBN number. I am not going to get into all of that. You can’t tell people what to do with their money. What I will say is this:

ISBNs are expensive, so I wouldn’t stress out if I can’t get one for every book. But, if you can afford to do so, and if you’ve already created your own company, it looks more professional for you to own your ISBNs and is a level up from what everyone else is doing. With your own ISBNs your name or your company name will be listed as the publisher of your books. As an Independent Publisher with your own ISBN, you can publish under your company name, go to a different printer if you choose, open your own account with major companies and opt for national trade distribution. You can even create your own team of publishing experts.

This post is not about doing what everyone else is doing. This post is about the level-up.

Get Legal

Speaking of ISBNs, get into the habit of legalizing stuff, starting with your name. Legalize your business or Author name. You can create a business name or register your author name as an LLC.

You can file the paperwork easily through Legal-zoom under an LLC, Sole Proprietorship, or S-Corporation (please Google these terms for further understanding on what they are). Or, you can just get a DBA. A DBA is a doing business as name that gives you the opportunity to legally write and conduct business under your author name. This will really give you the feel that you’re in business. You will be able to open a bank account in your business name, acquire a debit card, and do so much more. Sure, you can just set up a PayPal account but having a business bank account will take you to a new level of business. You can even upgrade your PayPal by setting up a business PayPal account that is connected to your business bank account. You can then apply for a PayPal debit card (which is free) which gives you another avenue to access your payments directly from your PayPal account. With a PayPal business account, you can purchase a PayPal Here card reader and accept payments on the go!

Website

Having a website for your author business is one of the most basic but professional things you can do. Even if this is just your blog it helps to have a website where people can access all your work in one place. To learn more about the difference between a blog and an author website and if you need both, see a recent post here.

Your website should be clean, well-organized, and not changing in design every three months. For blog websites, be sure that you have a clear follow button, contact page, about page, and visible social media widgets. Make it easier for people to find and follow you.

Business Cards

Get into the habit of carrying business cards around with you. You never know who you’re going to meet!

The truth is that people throw business cards away so I wouldn’t spend a lot of money on business cards. Keep it simple and professional and give your cards away sparingly. While you may have bookmarks that match your book covers, your regular, standard business cards—the ones you’ll pass out on the go at meetings and bookstores—should be simple, easy to read and clean. It should not have any major designs that distract from the important information, should include your name, business name, phone number, email address, website, and social media handles.

This does not scratch the surface I know, but I hope these basic tips can give you the push you need to put yourself in position to level up your writing career and go from Author to Authorpreneur!

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I am Soul Virtual Blog Tour – Day Six

Thanks so much Mary. I appreciate you.

When Angels Fly

BLOG TOURI am Soul Virtual Blog Tour – Day Six

Monday, September 10, 2018 @ 1:00p EST

 Bio.

Yecheilyah (e-SEE-li-yah, affectionately nicknamed EC) is an Author, Blogger, and Poet and lives in Marietta, GA with her wonderful husband. She has been writing poetry since she was twelve years old and joined the UMOJA Poetry Society in High School where she learned to perfect her craft. In 2010, at 23 years-old, Yecheilyah published her first collection of poetry and in 2014, founded Literary Korner Publishing and The PBS blog where she enjoys helping other authors through her blog interviews and book reviews. The PBS Blog has been named among Reedsy’s Best Book Review blogs of 2017 and 2018 and has helped many authors in their writing journey. I am Soul is her fourth collection of poetry.

I am Soul - High Resolution.jpg

HER SONG

Her fingers girdle themselves

around the microphone

like blessings wrapped in silk.

Prepared to…

View original post 172 more words

Meet My Sponsorship Friends

Being an Independent Author / Publisher can be expensive. Many self-publishers do not have large teams of people and companies rallying behind them or supporting them financially. And yet, Self-publishers cannot expect to do well without producing quality content. So, today I’d like to introduce you to my new sponsorship packages! Meet The Bookworm, The Readerpillar, The Writerfly, The Editing Eagle, The Love Bug, and Mrs. Professional! They each have their own personalities, pet peeves, and special benefit packages.

The Bookworm

Meet The Bookworm! Bookworm loves to read, sometimes to his detriment. He’ll read anything. He’s especially fond of characters who wear glasses like he does. Just don’t tell him to go to bed early. That really gets under his wormy skin and when he starts to remove his glasses, watch out! That means he’s especially upset. How dare you tell him to stop reading to go to bed. He’s a bookworm!

The Bookworm Sponsorship Includes:

  • 1 signed copy of one of Yecheilyah’s books (your choice of book)
  • Brag Swag: Name or Company Name and Logo on website, event flyers, and social media pages
  • Get listed in The EC Bookstore. Sell your book or product in my online store.

CLICK HERE FOR THE BOOKWORM PACKAGE

The Readerpillar

Meet The Readerpillar! Readerpillar loves to read as well, just not as much as Bookworm. He’s especially silly and loves to laugh. If you can make him laugh while he’s reading you have a friend for life. Just don’t call him a caterpillar. He hates that. When Readerpillar stops smiling, you know that he’s really upset.

The Readerpillar Sponsorship package includes:

  • 2 signed copies of two different books by Yecheilyah (your choice)
  • Brag Swag: Name or Company Name and Logo on website, event flyers, and social media pages.
  • Get listed in The EC Bookstore. Sell your book or product in my online store.
  • Author / Business Spotlight on Yecheilyah’s blog of over 2600 subscribers and over 70k views weekly.

CLICK HERE FOR THE READERPILLAR PACKAGE

The Writerfly

Meet Writerfly! Writerfly’s a sweetheart and enjoys taking pictures of her beautiful wings. One day, she hopes she can be a writerfly model. Just don’t tell her there’s no such thing. She really hates that. When Writerfly stops posing for pictures, you know she’s upset.

The Writerfly Sponsorship package includes:

  • 3 signed copies of three different books by Yecheilyah (your choice)
  • Brag Swag: Name or Company Name and Logo on website, event flyers, and social media pages
  • Get listed in The EC Bookstore. Sell your book or product in my online store.
  • Author / Business Spotlight on Yecheilyah’s blog of over 2600 subscribers and over 70k views weekly
  • Free Book Business Plan Template

CLICK HERE FOR THE WRITERFLY PACKAGE

The Editing Eagle

Meet Editing Eagle! Editing Eagle is a little shy (can’t you tell by his nervous smile? I had to beg for this pic.) but good at his job. He’s laid back and likes to remind all his friends of the importance of proper English. Just don’t use any emojis with him. He hates emojis. When Editing Eagle stops correcting your grammar, you know he’s upset!

The Editing Eagle Sponsorship package includes:

  • 4 signed copies of four different books by Yecheilyah (your choice)
  • Brag Swag: Name or Company Name and Logo on website, event flyers, and social media pages
  • Get listed in The EC Bookstore. Sell your book or product in my online store.
  • Author / Business Spotlight on Yecheilyah’s blog of over 2600 subscribers and over 70k views weekly
  • Free Book Business Plan Template
  • Free Author Media Kit Template

CLICK HERE FOR THE EDITING EAGLE PACKAGE

The Lovebug

Meet Love Bug! Lovebug loves to give! Nothing is too hard or too much for him. He’ll give you the smile off his face if he could. Just remember to forgive one another. Not forgiving each other makes Lovebug really upset. He hates that. When lovebug ignores you, you know you’ve gotten under his round belly!

The Lovebug Sponsorship package includes:

  • 5 signed copies of five different books by Yecheilyah (your choice)
  • Brag Swag: Name or Company Name and Logo on website, event flyers, and social media pages
  • Get listed in The EC Bookstore. Sell your book or product in my online store.
  • Author / Business Spotlight on Yecheilyah’s blog of over 2600 subscribers and over 70k views weekly
  • Free Book Business Plan Template
  • Free Author Media Kit Template
  • Special Email promo of you and your business to my over 170+ email subscribers.

CLICK HERE FOR THE LOVEBUG PACKAGE

Mrs. Professional

Meet Mrs. Professional! Mrs. Professional is neat, tidy, and on time at all times. She’s very organized and dependable. Professional just ask that we all do our best to do things the right way. What can she say? She’s a professional! If you’re late for anything, Mrs. P will give you a really good talking to. That’s when you know you’ve upset her. She’s married to Mr. Professional, they have three professional children and a professional dog.

The Mrs. Professional Sponsorship package includes:

  • The EC Paperback Book Collection (11 Books total, all signed.)
  • Brag Swag: Name or Company Name and Logo on website, event flyers, and social media pages
  • Get listed in The EC Bookstore. Sell your book or product in my online store.
  • Author / Business Spotlight on Yecheilyah’s blog of over 2600 subscribers and over 70k views weekly
  • Free Book Business Plan Template
  • Free Author Media Kit Template
  • Special Email promo of you and your business to my over 170+ email subscribers.
  • Your name and logo on digital products and banners during book signings
  • Complimentary I am Soul Poster

CLICK HERE FOR THE MRS. PROFESSIONAL PACKAGE

3 New Pages on yecheilyahysrayl.com

Help me to make my books even greater by sponsoring my writing business. Your contribution will help me to hire quality editors, custom book cover designers, account for bulk book orders for book signings and more. The benefit of supporting my work is being promoted across my websites and social media, free books and products, and being featured on my banners and products at live events and book signings with the potential for your brand or product to be exposed to celebrities, bookstore owners, black business-owners, and best selling authors. Get listed in my EC Bookstore and keep 100% of your profit. You can also now order my books and services directly from the website. Just visit the Services page for author services and The EC Bookstore for books.


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Tuesday night at Medubookstore at the Greenbriar Mall in ATL. Be sure to stop by and grab your copy of I am Soul by Yecheilyah.

Entrepreneurship isn’t easy so I am thankful to Yah that I’ve sold out my first few books at Medu and have been asked to restock for this fall. I have a lot on my plate so I am also thankful to all of you who have supported and do support my work. Those of you who support this blog and share my posts daily, those of you who beta read for me, and those of you who buy my books. Thank you for your love. I love you back.

p.s. forgive this teacher-looking dress I got on….didn’t have time to get fancy lol

‘I am Soul’ Virtual Blog Tour – Day Four…

Day Four of the I am Soul Blog Tour. Thanks Chris for sharing.

Chris The Story Reading Ape's Blog

Bio.

Yecheilyah (e-SEE-li-yah, affectionately nicknamed EC) is an Author, Blogger, and Poet and lives in Marietta, GA with her wonderful husband.

She has been writing poetry since she was twelve years old and joined the UMOJA Poetry Society in High School where she learned to perfect her craft.

In 2010, at 23 years-old, Yecheilyah published her first collection of poetry and in 2014, founded Literary Korner Publishing and The PBS blog where she enjoys helping other authors through her blog interviews and book reviews.

The PBS Blog has been named among Reedsy’s Best Book Review blogs of 2017 and 2018 and has helped many authors in their writing journey. I am Soul is her fourth collection of poetry.

THE RIGHT POEM

When the right poem is born, it is all feeling,

taste and touch and nourishment,

All heart and aching and lifting.

Poetry is a revolution with a profound sense…

View original post 197 more words

Jane Friedman Interview: The #Business of Being a #Writer

Excellent advice on publishing from publishing powerhouse Jane Friedman. She talks about Traditional as well as Independent and Hybrid publishing. I especially enjoyed her advice on memoirs and audiobooks as well as her thoughts on paying for reviews.