Excellent advice on publishing from publishing powerhouse Jane Friedman. She talks about Traditional as well as Independent and Hybrid publishing. I especially enjoyed her advice on memoirs and audiobooks as well as her thoughts on paying for reviews.
Whenever I am out and about the first question people ask: “Do you have a website?” So I thought I’d talk briefly about the difference between a blog and an author website and if you need both.
First, no. You don’t necessarily need both, though I do recommend it for authors with several published books. But, first, let’s get into the major differences.
Though both are referred to as “websites” a website is different from the blog in that it is something that is static and unchanging. It focuses on the author and his/her work without the distraction of too many other elements (like new posts). Sometimes websites just have one page and that’s OK. The purpose of the website is to give immediate information about who the person is, what it is that they do and how you can stay in touch with them and their work. These things must be understood immediately upon visiting the author’s website.
A blog is the place where the author (that’s you) would write on a regular and consistent basis. Deriving from the word weblog, blogs are technically also websites but the differences is that readers can come to learn more about you as a person and become familiar with your work through your consistent posts. They can get to know you personally and as you are writing your book, not just by reading your published work. A blog is always changing as the writer is always posting new content and is much more interactive than a website which is the basic difference between the two. Blogs have comments, sharing options and catch the attention of Google much better than a static website.
So the major difference is:
Website- Static, to the point, unchanging (can have widgets and things but does not change as much with updated posts.)
Blog – Constantly changing, interactive, easily indexed by Google
The question is: When should you invest in a website or blog?
If you have no books out, it would make more sense to start a free WordPress blog before investing money into a website. Use the free blog to get a feel for blogging and writing publicly, and use it as a way to build your platform by adding value that brings readers. Don’t just talk about your writing, talk about your life in general. Share your favorite kind of music, movies, or whatever pertains to the subject of the book you are writing. Also, learn more about blogging in general.
I am not going to get into the “Is writing blogging?” debate. I am just going to say that if you’re a writer using blogging to connect with readers you should probably take the time to learn a little bit about how your blog platform of choice works if you hope to do well. No, I don’t think just publishing posts alone is enough. You can write until you’re blue in the face but if you don’t know how to add tags and categories, set up an about or contact page, connect social media, add a follow button and all of the basic stuff, your blog is just going to sit there doing nothing. People may find you eventually, but understanding these basics will help them to find you quicker.
In any event, use blogging as an opportunity to be social, make new friends, and network with professionals. Blogs are interactive and a great way to keep your readers updated. It’s also the easiest way for you to get to know your audience on a level beyond the basics. You can tell by likes, comments or social shares what kind of content people like. This will help you to produce more valuable content and that’s what you want.
So, website? Blog? Both?
If you have several books published I would say to have both a website and a blog, with the blog accessible through your website.
I am not saying you have to spend a lot of money on a website but it should certainly be part of your budget strategy when you are ready to begin. I don’t understand why in every other business people understand that to start a business is to also start a financial plan as well, except when it comes to writing. Publishing books, my dearest Indie Authors, is not free. It doesn’t have to cost a lot of money to publish a book but it will cost something. Create a budget for that something and don’t publish the book until you can afford to do so. If you want to become a Self-Publisher you will need to be just as financially responsible as if you were starting any other business. Let’s start taking ourselves seriously as authors! And if you’re serious about publishing you must consider thinking like a businessperson and the basics of all businesses are having a website where people can learn more about that business. If you’re a serious author you should have a website.
But, your blog can also certainly act as your website….with a few changes.
Because the blog and the website still have major differences, if you do this (have your WordPress blog act as your website) consider making a few changes to your blog:
Use your author name as your blog name and purchase a domain name. If you intend to use your blog as an author blog you are going to want it to be something like: www dot yournamehere dot com, and not www dot tanyaforeverlove dot wordpress dot com. Yes, this blog is not named after me but don’t be like me. But, also consider that I have an author website that is named after me already and this blog is linked to that site. I can send people to yecheilyahysrayl.com and they can still access this blog and that’s what you want: a place where people can access all of you in one place.
If your blog is also your website (and you blog using WordPress), consider setting up a static or landing page. I can just tell people to go to yecheilyahysrayl.com and they will find everything they need on me (including this blog). But if you are using your blog as your website, remember, the major differences between the website and blog is that the website is static and gets straight to the point. There is no long list of posts to sift through and what the person does is immediately available. An author website focuses ONLY on you, the author, and your work. It’s unchanging and provides everything someone would need to learn more about you without the added commentary, widgets, theme changes and constantly updated articles. This means that if your blog is your website, you may want to change your blog name to reflect your author name, create a domain name of that name and then, you may want to also create a static page.
To create a static page on your blog, first, create a new page.
Dashboard > Pages > Add New
Make this a landing page. A landing page is a single web page used to promote a business or product. Click on myStella Trilogy Page Herefor an example. It was once the static page for this blog. Notice the number of comments. I also sold books through that page. By being able to keen in on the books with no other distractions, people were capable of focusing on the work. That’s what you want and that’s what author websites provide. If your blog is your author website, you can provide that same kind of focus by adding a static page.
After you’ve published your new page you’d want to make it your static page.
Go to your dashboard
Setting > Reading >
Under Your Homepage Displays, check static and then check the landing page you just created
Now, when you tell people about your website they won’t be distracted by your recent blog posts, sidebar widgets, comments, etc. It will act as an author website but also a blog.
Cons: Of course, there are pros and cons to everything. One con of having a static page on your blog is that sometimes it can be harder for people to access your blog posts and follow you. If people have to look for stuff they usually leave. This is one reason I took down my static page. Depending on your theme of choice, people won’t be able to access your blog posts or follow you with the static page up. With this theme I am using, the static page doesn’t even show my follow button.
Which comes back around to why I think, if you have several books out and have established yourself, it’s easier to have both.
If you have no books out and are just getting started, create a free WordPress blog and be sure to name your blog after your author name as it will, for now at least, also act as your author website and people will try finding you first by your name so it’s easier.
If you have several books out have both an author website and a blog. I suggest using either WordPress to create your author website or Squarespace and then making sure that your blog is accessible through your website. You can create a blog through your website platform (i.e. through Squarespace) or you can create a blog on WordPress separately and then just link it to your website. Either way, you want people to access the blog through the website.
Novella’s have my heart. The Stella Trilogy was a novella series and readers loved it so I had to write another short story! (If I am honest, I think they are kinda my thing).
This book is coming to you on Tuesday, October 2, 2018.
Proceeds from this book will go toward the funding of my next poetry contest.
We are looking to level up BIG time for year three!
This is modern-day literary fiction and is available now for pre-order.
Cover Reveal for
‘Even Salt Looks Like Sugar’
Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt that Abby is Cassaundra’s next case. When an opportunity arises that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.
Title: Even Salt Looks Like Sugar, a novella
Author: Yecheilyah Ysrayl
Publisher: Literary Korner Publishing
Publication Date: Tuesday, October 2, 2018
This is important if you use Createspace for paperback copies of your book. It is possible CreateSpace POD is going next. I am still reading into it but it is advised that if you have paperback books published through Createspace that you move them over to KDP Print before CreateSpace is officially out and you have to rush to move. Below are some articles you may want to read (in addition to the article link above.)
When Nora White is drugged by her friend she is forced to deal with the harsh reality of life in the North. She meets Keisha and the women catch a ride to The Den, a gambling and numbers hole-in-the-wall in Jacobsville New York. Unlike the upper echelon of Harlem, Nora’s new friends are hustlers but down to Earth and feels more like family. They take her to Liberty Hall where she is introduced to Marcus Garvey’s Universal Negro Improvement Association (U.N.I.A.).
Meanwhile, Nora has no idea her father has been arrested and back home Molly is hanging on by a thread. When the community discovers the truth of the alleged crime they devise a way to get Gideon out of jail but their actions could mean life or death for everyone involved…
I’ve always enjoyed looking at book covers. In fact, choosing a cover is my favorite part of the Indie Book Publishing process. In the beginning, I didn’t care too much about the cover and that was cool. But then, as I matured, I started to look at my writing differently. I stopped looking at my writing alone and started looking at the book as a complete package. In doing so, I’ve learned that the best chances of a book succeeding is not just one thing, but a collection of things. Not just a nice cover alone or a well-written story alone, but everything together. That is what I’ve learned and that is how I will look at book publishing from now on. I will look at the process as a complete piece, a body that I must dress not just outwardly but inwardly and not just inwardly but outwardly.
I’ve been having a little success with I am Soul so I thought I’d talk a little bit about the evolution of the cover and how I think it has played a major role in that success.
To start, I wasn’t going to even release this book when I did. I was supposed to release book two of Nora December 20, 2017, my mothers birthday. Instead, I pushed that book back (it wasn’t ready) and released I am Soul.
I am Soul is a collection of poems from this blog as well as my personal journal, collected, compiled and edited into what is now my 4th collection of poetry. I call it I am Soul because some of the poems are personal, some of them are centered around the African American experience (a people of Soul) and also because people have always said that I have an old soul. Even as a kid people have said that I was mature for my age. For these reasons, I am Soul.
The first cover was decent. I liked it a lot. A purple book with a heart-shaped bible page. It was nice enough to land me the #7 spot in the African Literature category of Amazon before release day. It started at number 17, then dropped to number 9 and then number 7.
I liked the cover a lot but I didn’t love it. I couldn’t help but notice that the cover looked better electronically, to me, than it did when the paperback arrived. It also didn’t stand out very well on Amazon.
I still think this is a cute cover but it doesn’t look all that great offline. Once the book printed it didn’t look the same. The dark blue on top the purple didn’t pop. In fact, this is still the cover on Goodreads. I don’t know how to change it. At first I didn’t care but after awhile I had to follow my heart and change the cover. (A privilege of publishing books Independently. You can change what you want, when you want.)
I decided to try something that matched the name of the book and the content in full. When you think of Soul you think of something deeply personal and connected to that individual.
Soul is something Israelites (Blacks) have always had (think Soul Train), from our hair styles to our creative way of dance, the way that we dress, the way that we sing, and the way that we speak. We set the trends and nothing was more trendy than the Afro at the peak of the Civil Rights and Black Power movements. From the practice of shaving the head to pass as a free person in the antebellum south, to the Afro of the 60s and 70s that said that Blacks were proud of who they were and free to be so openly, natural hair had made a comeback.
In the 1950s-60s it was common for Black women in Africa to wear their hair in small bushes. In America, Black women stopped straightening their hair. Women like Nina Simone and Abbey Lincoln are examples. And then Miriam Makeba (“Mama Africa”) emerged with a fro in the January 1960s issue of Look Magazine and Cicely Tyson wore her hair in a fro on episodes of the CBS drama East Side, West Side. And as college students and political activists like Jesse Jackson and Angela Davis started wearing fros, the fro had eased on into the mainstream.
Before and After
It wasn’t just about hair no more than Samson’s locs was about being trendy. Those locs were a representation of power and strength and so the Afro was a representation of the social-economic and political era of the time. A time when Black men and women were gaining strength and reclaiming parts of their lost heritage, one hairstyle at a time. A similar revolution is taking place today. Black men and woman are embracing more of their natural selves and waking up to the true knowledge of who they truly are.
For all of these reasons, I felt an image of a Black woman wearing a fro spoke volumes concerning the kind of messages I was seeking to give with the poetry inside of the book. Not just the soul of one woman but the soul of a people. The soul of an era.
I still think both covers are nice in their own right but the one that sticks out the most and which embodies a much more clear message; the one that will not just appeal to those who are biblically conscious but reach a larger audience; the one that makes people stop in their tracks, is the new cover.
When I uploaded this to social media, readers responded immediately. This had not happened with the first cover.
The new cover got me new reviews…
I submitted this book to two different bookstores. One using the old cover and one using the new cover. The one with the new cover got a call back and the book is beginning to sell at the store. I am still waiting on a response from the store using the old cover.
I’ve learned that book covers really are important because I’ve experienced how important they are. Don’t get me wrong, content is just as important. At the end of the day if there’s nothing special to read there’s nothing special about the book. I am Soul still had to be edited and get through the bookstore’s professional reviewers to be stocked.
But, when I walked into the store yesterday, I couldn’t help but notice that because of the cover, Soul stuck out more than some of the other books that I could tell, as an Indie Author, were also self-published. In fact, to my surprise, Soul was sitting right next to Nikki Giovanni’s A Good Cry. Whether someone just sat it there or not, I cannot be sure. But, I was sure enough proud. I wasn’t going to taint the moment with thoughts of how it got there. It was there nonetheless.
The next author celebrating recent reviews for her latest release is Terry Tyler for UK2 (Project Renova Book 3)
About UK2 (Project Ronova Book 3)
‘Two decades of social media had prepared them well for UK2.’
The pace steps up in this final instalment of the Project Renova trilogy, as the survivors’ way of life comes under threat.
Two years after the viral outbreak, representatives from UK Central arrive at Lindisfarne to tell the islanders about the shiny new city being created down south. UK2 governor Verlander’s plan is simple: all independent communities are to be dissolved, their inhabitants to reside in approved colonies. Alas, those who relocate soon suspect that the promises of a bright tomorrow are nothing but smoke and mirrors, as great opportunities turn into broken dreams, and dangerous journeys provide the only hope of freedom.
Meanwhile, far away in the southern hemisphere, a new terror is…