Keep Yourself Full: Now Available

Keep Yourself Full, my first Non-Fiction spiritual handbook for healing the hurting, lifting the fallen, and restoring the broken is available now on Amazon in ebook. It will be available as a paperback between tonight and tomorrow. Check back to this post. I will edit it to let you know it’s available in paperback. Thanks in advance for your time, attention, and support. (It is still 99cents until the end of today. Hurry before the ebook price rises!)

If you know me for my fiction work, I have some exciting new material coming. However, I do hope you will enjoy this book. It is my first Non-Fiction piece, and I am delighted to share it with you. As always, I hope that you will finish the read feeling full and empowered.

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my testimony, I give examples of how we self-abuse and how that differs from self-love, why it is essential not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally, we can be of service fully to others. We cannot ignore that we treat others how we feel about ourselves. When we realize that what we do to others, we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good, so we are overflowing with enough to share with everyone else.

>>Purchase the ebook Now<<

Free with Kindle Unlimited

If you read this book already, you may now leave your reviews either on Amazon or Goodreads

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Lessons from a Book Signing

It’s time for another edition of “Lessons from a Book Signing.” If you have been following, I am coming off two book signings one week apart, and I always write something about what I learned from my signings. I am a believer that everything must teach me something. Everything I do or am a part of must serve a purpose; every relationship and every experience must have value.

Instagram

Book Models 🙂 lol

You wouldn’t believe the number of times I was asked at both signings (especially at the mall) if I was on IG. This question told me that if you’re a writer, Instagram is one platform you want to be on right now (especially if you’re a black writer, a lot of black readers on the gram). What I loved about both signings is that I gained something even if people didn’t buy a book. Those who didn’t purchase stood by my table and looked up my IG handle and followed me. Not once did someone ask me if I was on Facebook. Facebook is still an excellent platform, don’t misunderstand me, it just didn’t come up much except among the older crowd of authors at the Festival who wasn’t on Instagram. All I know is, I won’t be ignoring this real-time data. If IG is where readers are, that is where I want to be. (Follow me @yecheilyah 🙂 )

Cash App

Ladies and gents, brothers and sisters, I believe we have hit a technology shift in the way people do business. I have a card reader, but I didn’t have to use it, and I rarely had to give change. Instead, money passed through the air through Cash App. If you’ve been living under a rock, Financial apps like Cash App and Zelle allow people to connect their bank account to an app and send and receive money in an instant. No swiping and no chips. Many businesses are using these apps as currency. “You got Cash App?” was a constant question, and I am wondering how much longer I will need to carry my card reader (I didn’t use it at all). Are you hosting an author/business event? Consider having a Zelle or Cash App account just in case!

Keep Working: The right people are watching

aanndd we are off to a great start!

I posted to my SM early Saturday morning stating that a young woman approached me at the venue to meet me. I was setting my table, and someone tapped my shoulder. She said she follows me on SM and wanted to come over and meet me. We hugged, chatted, and took a pic for the gram. She also gifted me a copy of her book. It was an exciting start to the day and caught me by surprise. But even more surprising, this kept happening!

I didn’t post every occasion to SM, but this kept happening throughout the night. Other young women came up to me and said they came to the event because of me, that my face popped up first in Google, and that they had been to my author website.

She caught me before I left. Yayy!

Even as I was packing up to leave someone ran up to me and bought a copy of I am Soul. She was so excited to have caught me before I was gone. Another young woman went further. She said that she had messaged me through Facebook (which I saw last week but went back to look, and it was gone so I forgot about it), because she wanted me to headline an event next month featuring Renaissance. (I will talk more about this later and how you can support it.)

Stuff like this happened to me all night, and filled me with gratitude. I don’t look for outside validation or anything like that, but I would be lying if I said it didn’t feel good to be appreciated.

Your book is always new to the people who have never read it

There is a widespread belief that I am Soul (which I just noticed spiked again and is #28 on Amazon’s Best Seller’s List) is a new book, but it’s going on almost two years now since its release in December of 2017. My Stella series has been out since 2016 and Renaissance just passed its two-year mark 7/15. The only new new book is my short story series; Even Salt Looks Like Sugar.

I did not order enough books to cover both my signings. After I sold my copies of, I am Soul at Greenbriar Mall I had to leave an additional four copies with Nia to restock on the shelf, leaving me with only four copies of I am Soul. I also only had two copies of Renaissance, so I put in an order for more of these books. But they told me my books wouldn’t arrive until July 23-24th.

I. Was. Livid.

The Festival was on the 20th; I didn’t need them after the fact. (insert eye-ball roll)

After getting out of my feelings, I stepped back and looked at my inventory. I grabbed the four Soul, two Renaissance, five copies of Beyond the Colored Line, and five copies of The Road to Freedom. These are books two and three of The Stella Trilogy series, but they can also be read as standalone novellas. I also grabbed a handful of Even Salt Looks Like Sugar (which I had plenty of).

To make a long story short, Stella showed out! Beyond the Colored Line sold more than I am Soul. It surprised me because Stella didn’t do very well at last year’s Festival and I intended on leaving it out of this one. Renaissance did sell out as I predicted it would (I only had two copies) but bringing some of my backlist books helped carry me. I guess Stella said shoo, don’t forget about me! (This mix also gave Renaissance, and I am Soul value being they were in limited supply. One reader was excited to have grabbed up the last copy.)

And as for those extra books I bought that will be arriving this week? They will go toward my reading event next month which will save me money.

Lights, Camera, Action

Be ready to talk about your book on the spot, just in case someone sticks a mic and a camera in your face! This is what I walked into returning from the bathroom. The ladies were hilarious and we talked for a good while.

 


Be sure to check out the photos of both signings HERE.

Don’t forget to preorder
Keep Yourself Full in ebook.
>Free with Kindle Unlimited<
*It is #126 in Personal Transformation and Spirituality.
Help me make it #1 by preordering today! *


The Poetry Contest is ending! Get involved before August 1st!

CLICK HERE for the original post with all the important information on rules, guidelines, and prizes.

The Most Important Lesson I Learned in 11 Years of Publishing my Books

The little girl licked the wooden spoon that came with her ice cream.

“Bet you don’t know my mama name,” said Zoey, the five-year-old daughter of my husband’s client. We were relaxing on the couch, watching Netflix, and eating ice cream. Mine was gone, but she was still eating hers in that gross way children do, ice cream residue around her mouth and dripping from her fingers. I hoped she’d hurry and eat the thing before it melted all the way. It was a hot Sunday.

“Krissy,” I said proudly.

“Krissy what?”

Ole snap. What is the woman’s full name EC? Kristina? Kristy? Kristy Anne? Dang. I forgot the woman’s name. I’ve just been calling her Krissy or Kris like everyone else.

“You tell me,” I said playing it off.

Did I just reverse a question on a five-year-old? Yes. Yes, I did.

“Her name is…her name is…hmmm.”

Zoey seemed confused. I should have felt bad. I didn’t.

“My mommy’s name is—-”

“You don’t know it either,” I teased.

“I know she’s mommy but… just call her Krissy,” waved Zoey, licking the wooden spoon.

“Works for me,” I laughed.

This is what I was doing all day. Watching Netflix and talking to five-year-old Zoey and one-year-old Ziggy. Well, Ziggy and I did not exactly speak. There was something about he had to boo-boo and then he took a nap.

This was my weekend a few months ago. I went on a call with my husband. My husband is an HVAC (Heating, Air Conditioning, Refrigeration) and Maintenance Tech. As a Universally Certified technician, this means he can pretty much work on anything from a home AC system to a restaurant’s refrigeration system. This day, he was installing three toilets for this family, which meant that I would hang out with the wife. I rarely tag along with him on his calls, but he asked me to, so I went. I wasn’t doing anything, anyway.

We were there all day, and the family even made dinner for us. I learned the wife is from Chicago, my hometown, and the husband is originally from Jamaica. I enjoyed the Tilapia and Rice dishes served and had never had a whole fish before! Like, they fried the entire thing, one big slab. Boom. On your plate, ha!

My husband and his client spoke extensively about several things. Somewhere along the line, my book came up, and my husband gave him the link to my website along with links to other things they discussed. (I can assure you I was not an important part of the conversation.)

But when we got home later that evening, the husband sent my husband a text saying that he had purchased a copy of I am Soul.

“Aww,” I crooned. “That’s sweet. Tell him I said thank you.”

Now, for the most important part of the story….

How many times did I ask them to buy my book? Zero.

How many times did I discuss the book with the wife? Zero.

I did not bring up my work at all. What I did was play with the children, watch Netflix, and converse with the wife about food. We talked about why I couldn’t be a vegetarian and other things.

The most important lesson I’ve learned in my 11-year journey of publishing books is the importance of connecting with others and building genuine relationships.

People buy from people they have a connection with. This may be an already formed relationship/friendship, similar interests, personality, hobby, belief system, faith, passions, membership in the same groups, clubs, or similar spirits or vibes. These are the people who will support you. You don’t even have to force it, manipulate or chase. This means that relationships (directly or indirectly) is a major factor in selling books.

Just be yourself and let the vibe of that authenticity light the path, drawing the people to you who are meant to be in your presence.

Personal Examples

(because I am really not just talking out the side of my neck)

I met TV Personality Tinzley Bradford through my connection with Lisa W. Tetting. I turned around and sponsored, attended, and performed at Tinzley’s mixer last year and met TV One and Talk show host Chere Turner, CEO of Behind the Beauti Tenisha Bibbs, Singer, and CEO of Advudcate Arts LLC Cami Tippin, and 2x Best Selling Author Oliver T Reid. Then, I attended Oliver T Reid’s writer’s masterclass and met publisher Kelly Cole, also a 2x Best Selling Author and owner of one of the fastest growing Black-Owned Book Publishing companies in the U.S. I met Indie Bookstore owner Nia Damali through Indie Bookstore owner Marcus and through Nia I met Vivica A. Fox. A recent example is my meeting of Founder and Owner of B Infused Natural Detox Waters Brianna Arceneaux. Brianna is more like a niece as she is the sister of my brother-in-laws daughter. She is also the founder of a women’s organization Sagacious Women of Business, dedicated to mentoring young women in business and victims of sexual assault. She has been mad supportive of my work, and we intend to do much business together.

The point here is I have bought books by authors I didn’t know and have had my books purchased by people I didn’t know all due to the power of a single connection.

If you remember nothing else, remember:

Lifting others is how we lift ourselves.

p.s. The mother’s name was Kristina.


Don’t forget to preorder

Keep Yourself Full in ebook below!

Free with Kindle Unlimited

****

CLICK HERE TO PREORDER.

CLICK HERE TO MARK AS

WANT TO READ ON GOODREADS

(This book will be available in ebook and paperback
when it releases on August 6th)

About.

 

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my testimony, I give examples of how we self-abuse and how that differs from self-love, why it is essential not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally, we can be of service fully to others. It cannot be ignored that we treat others how we feel about ourselves. When we realize that what we do to others, we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good so that we are overflowing with enough to share with everyone else.

CLICK HERE TO PREORDER.

What We Do to Ourselves

“It cannot be denied that what we do to others we do equally to ourselves. When we treat ourselves better, we naturally treat others better.”


Keep Yourself Full is available for PreOrder!
*The Release date has been pushed back to August 6, 2019*
CLICK HERE TO PREORDER.
CLICK HERE TO MARK AS WANT TO READ ON GOODREADS

“Today I finished reading Keep Yourself Full, and I am beyond in awe of this book! There were so many amazing points made in this work – even tips that I was not fully aware of. That says so much to me, as someone who thought they were aware of how to care for myself. While reading about self-abuse and indicators of it really opened my eyes to how much I don’t know! I look forward to buying a few copies to send my close friends.”

– K. McCoy

“I must say that I thoroughly enjoyed this book/devotional (It was like a devotional for me). I had been looking for a book such as this that was more of encouragement/devotional type… the topics that you chose were fitting for any individual. I even caught myself reading points that were real and true out loud to my husband (Balance and Value). I am so glad that you decided to write this type of book. I know this will encourage people because it encouraged me as I was reading it.”

– Natashia Crawford 

“This was a wonderful, inspiring read. I felt the book flowed well overall and the various parts seemed to go in a nice order. The writing style was poetic in a way and I felt as though it mimicked the way the verses were told, which I thought was a nice touch. It wasn’t “preachy” at all and it was just a general bout of information to remind everyone we should take better care of ourselves.”
 

– Rachel Poli

“Oh wow, Yecheilyah, I loved it. I’m following some of the advice you gave and finding such a difference in how I think about things. This is a wonderful book.

– Adele

About.

 

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my testimony, I give examples of how we self-abuse and how that differs from self-love, why it is essential not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally, we can be of service fully to others. It cannot be ignored that we treat others how we feel about ourselves. When we realize that what we do to others, we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good so that we are overflowing with enough to share with everyone else.

CLICK HERE TO PREORDER.


Yesterday’s post on preorders had the wrong links. If you shared it on your sm, please delete it and share this post instead. Thanks so much!

Author Caution: Be careful putting all your eggs in one Basket

 

Since B&N was sold (no panic neccessary….related article links below) and since Instagram went down (again), the time is right to repost this message. It’s long but I recommend reading all the way through. It was originally published December 5, 2018 after Facebook went down. Since then both Facebook and Instagram have had continual glitches, Google Plus is no more and Createspace is now Kindle Direct Publishing.
 
 
After experiencing multiple problems with Facebook the other day, amazon admitting to accidentally sharing people’s personal information, and reading Derek Murphy’s email about hacks, author websites and updating passwords, I think it’s time to publish a post that has been sitting in my drafts (and in my heart) for some time. It has also been a while since I’ve dedicated significant time to this blog and as we come upon the end of the year; I think it’s a good way to get us thinking about potential changes in 2019.
 
Be careful putting all your eggs in one basket.
 
 
When the stock market crashed in 1929, it shocked people. They couldn’t believe they couldn’t get their money out of the banks. It was like in the movies when there’s a natural disaster or alien invasion. Right before it all comes crashing down, life is perfect. A family is sitting at the table eating breakfast. Soccer moms are dropping their children off to school and dads are hoping for that corporate promotion. And then it happens, right there. You are at the breakfast table eating a bowl of cereal and your kitchen floor splits in half with your toddler on the other side of that half.
 

This is how quickly things change.

Life before the crash was great. People were doing well. People bought stocks with easy credit. During the 1920s there was a rapid growth in bank credit and easily acquired loans. People encouraged by the market’s stability were unafraid of debt. People were comfortable. So comfortable that they weren’t prepared when it all came crashing down. Not everyone was as affected though. The great depression didn’t affect poor people as much as those who had wealth because poor people were used to having nothing. Many of them were also already growing their own food, and already self-sufficient. They had to be innovative and entrepreneurial to survive.

There is a bitter and yet wry statement which was made by blacks about the depression. They said in the south that the depression had been going on for ten years before black people even know about (laughs)… knew it existed.”  – Maya Angelou
 
 

Social Media has made it possible to make millions with online-only businesses. No longer do you need a college degree or fancy training to start a business online. Social media and e-courses changed that. Writers can now publish their own books without a traditional publisher. Independent Publishing has been around for a long time, but Print on Demand took it to another level. Print on Demand services are platforms where authors can upload manuscripts easily and quickly online and order print copies of their books. Platforms such as Lulu, Kindle Direct Publishing and Bookbaby are examples. Not only is it easier than ever to publish books, but it‘s easier to make millions from social media alone. Professional Instagrammer or YouTuber are legit business titles now. College kids are dropping out to become YouTube stars and Insta-celebrities. Because of advanced technology you don’t need to understand code to build a website yourself or need a fancy camera to shoot a movie anymore. With a basic understanding of video editing you can do this with your iPhone.

Life is good.

But remember how quickly things change.

Social Media is changing. People are more outspoken about privacy and data use. Facebook is being more strict about limitations so it’s difficult to do any promotion without buying ads (and although we do it anyway, we’re not supposed to use our personal pages as business pages). Algorithms don’t show everyone‘s post and Facebook is losing readers because of problems like the one I faced the other day (where I couldn’t log in). Facebook is constantly down and Google+ and Createspace have already closed down. Although Social Media looks good now, I wouldn’t be surprised if it, like the stock market, drastically changed so that users have to either pay for accounts or it unexpectedly closed down completely. Poof. Gone. Tragedies often happen suddenly.

gold

“By the mid-1800s, most countries wanted to standardize transactions in the booming world trade market. They adopted the gold standard. It guaranteed that the government would redeem any amount of paper money for its value in gold. That meant transactions no longer had to be done with heavy gold bullion or coins. It also increased the trust needed for successful global trade. Paper currency now had guaranteed value tied to something real.” (Amadeo, K. 2018, 17 April. History of the Gold Standard.)

The history of paper money is worth the research and is too extensive to go in depth here but in short, the dollar began its decline on being backed by gold when the Gold Standard was suspended and even more after the Stock Market Crash of 1929. Paper money was only receipts that represented a certain amount of gold. When the Gold Standard was suspended more receipts were printed, printing receipts caused hyperinflation and money hasn’t been the same sense.

What does this mean / have to do with authors?

“This isn’t 1955 where we can use a typewriter and write a book every year and a half and make money to live off of while we do book tours. Might as well get in the horse and buggy business.” – Kristen Lamb
 
Putting your eggs in one basket is a phrase which means that one should not concentrate all efforts and resources in one area as one could lose everything. For Authors, putting your eggs in one basket could mean many things.

Holding onto Outdated Information about Book Publishing

I know you see celebrities going on book tours and all that but don’t let that make you look down on Self-Publishing because it has changed the game. Traditional Publishing is not the giant it used to be. Sure traditionally published authors still get tons of publicity but the digital era is here and while huge bookstore chains like Barnes and Noble are struggling, Indie Bookstores and Indie Publishers are thriving. The key to Self-Publishing is in the ebooks big publishing companies thought would never work. “In a dismal twist of fate, NY helped self-publishing transition from ‘shunned last-ditch of the hack wanna-be writer’ into a viable and respectable publishing alternative.” (Kristen Lamb) Don’t let your perception of success cloud your judgment. The Big Six (or is it 5 now?) is not all it’s cracked up to be. And since we’re talking about not putting our eggs in one basket, nothing is as it’s cracked up to be. Amazon can be in the same boat as Barnes and Noble.

Using Social Media to build your business without a website

Investing in a business website is one of the most basic ways of running a successful business. Instead of just create a Facebook page or Instagram account, consider also creating a website. It’s not expensive and can even be a one page website but it’s good to have. You can also use your blog as your website as we discussed before (because it doesn’t make much sense to spend money on a full website if you have one or no books out). Using social media without a website is putting your eggs in one basket because social media is not stable. Likes does not mean sales unless you have somewhere to direct people to purchase your books. Social media is not the final destination or at least it shouldn’t be. Social media is a doorway that must lead to a place. Your website is that place.

❌Only marketing and promoting your books online

“Social media is an important part of your business but it shouldn’t be the ONLY part of your business.”
– Cici aka The Six Figure Chick
 
By only focusing on promoting and marketing and selling books online you are leaving money on the table and I don’t mean to sound like it’s all about money. It’s obviously not but for writers who want to make a living out of publishing books, money is pretty important. Although people talk about the death of print, radio and traditional media is still a big deal. There are still many people who aren’t tech savvy, still many people who prefer to visit libraries and bookstores, still many who prefer print books, and still many who want to see you in person or hear you speak. If you are already outspoken, this is an extra good thing for you. You’ll have no problem networking at events and meeting new readers. If you’re an introvert (like me), events help you come out of your shell and meet new readers who can follow you online. My social media pages don’t have many followers but my numbers go up after every event. While I don’t think requiring your presence to make your money is wise (because I mean, the technology is here), scheduling at least one public appearance (such as a book signing) every now and again is a good way to meet your readers face to face.

❌Only publishing books. (Neglecting other ways of making long-term sustainable income as an author)

I recently attended the inaugural We Buy Black Convention in Atlanta where hundreds of black-owned businesses convened to support one another. There, I met Real Estate Super Agent Lisa Puerto, one of the featured speakers during one of the business talks (Jay Morrison was another speaker and Dr. Boyce Watkins was another speaker but I missed them). Long story short, my husband and I loved her passion so much that although we aren’t into real estate, we were ready to buy her book when she finished and got to chat with her after the segment.

Here’s the thing that surprised me though: her table was basic. Black table cloth, books and business cards. It looked similar to my table at the signing at Nubian books earlier this year! (see pic) There weren’t any fancy fixings but her line stretched down the hall and her business cards were getting picked up like candy. She had wowed us with her passion alone and her voice was big enough to outdo any banner. I say all of this to say I’ve learned that public speaking is how we as authors get the message out about our books. Instead of promoting the book, we could promote the message of the book and help people to understand why it’s worth their time to read our stories. It’s why celebrity authors go on book tours where they get to speak to the audience and despite how we feel about her, Omarosa sold the mess out her book just by talking about it!

The book is important, but it is not the only way of making money as an author. Once you’ve established yourself as an author and have made waves with your books (please do this first), you can expand into other things such as teaching, coaching, and public speaking, as additional income sources. Only writing books is another form of putting your eggs in one basket because you’re limited to just one income stream. If you write full time (no day job, spousal support, no side hustle, e.g.) this is especially important. In striving to make a living from writing alone (once you’ve been established for a while), it’s a good idea to expand your brand beyond just writing books.

❌Not having an email list

Email lists aren’t for everyone (and certainly not before you have built some kind of audience to send them to), but could be useful if there is no more social media (blogs included). This will make the email list of great value alongside your website. It becomes another way for you to connect to your audience on a personal level. While I don’t have many subscribers, I can say with the integrity I have more subscribes than unsubscribes and I am learning more and more how to better manage my team. Every business has an email marketing to accompany their business. I don’t know why writing has to be any different. Do you want to know why people don’t take Indie writers seriously? Because we assume the basic rules of running a business doesn’t apply to us. Yes, you can opt not to do certain things as there are no rules, technically. However, there are basics and you can‘t opt out until you fully understand the basics. A website, email list, social media, and a payment method are among the foundational basis of an online business. Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart is how you get paid. These are the basics.

❌Publishing on Amazon exclusively while neglecting other retailers

I think relying too heavily on Amazon is a mistake. I think a smart person would definitely have their books on Amazon but that they will also explore other retailers. It‘s about balance. Say what you want about them but having books on Amazon is just good business sense (you have to look at it the way readers do…they will search for your book on Amazon first before anything), but that doesn’t mean we have to only have books on amazon. One of the most valuable ways to sell your books is through your own author website! The reason Amazon is winning is that mostly we are promoting it. Our books may be present on other sites but if we aren’t promoting those links alongside Amazon, we cannot expect to see sales through those channels. How many times do you promote links to your book on Kobo? Barnes and Noble? Smashwords? Your own author website? If you’re honest with yourself your answer would be like mine, very little. If something were to happen to Amazon, do you know of any alternative ways of publishing? Have you educated yourself or are you only sticking with the zon? Publishing only on Amazon is putting your eggs in one basket because if amazon suddenly crashed it will take your eggs with it.

Private Business Social Media Pages

Setting your Instagram, Twitter, and Facebook author pages to private. I simply don’t understand this. Not only is nothing private online, but you are losing out on potential readers. Unless your goal is not to sell books or reach readers, it is a good idea that your author pages are public. They don’t necessarily have to be business pages but it’s not a good idea if they are private. Here’s why:

A reader comes across your page from whatever source. Someone has referred them to you or they liked your bio. They go to your Instagram page to see more of your work and get a feel for who you are but your page is set to private. They go to your Twitter page, it’s set to private. They go to like your Facebook page and hit the private wall. Few people will send you a request. Most people will leave and not come back. Why? Because if you’re using social media for any kind of business (and if you wrote a book, you are in business) potential readers/clients shouldn’t have to follow you to see what you offer.

Private business pages force people to follow you just to see what you are about. If you are that afraid of scammers and trolls then you should probably not be on social media. I’m just being real with you here. If your social media pages are business pages, if you are trying to connect with readers and clients, why is your page private? That is just not good business sense unless your goal is only to reach the choir. 

❌Wasting time arguing about whether Self-Publishing or Traditional Publishing is better.

These debates are a waste of time (this is coming from the person who thinks nothing is a waste of time) and forces authors into putting their eggs in one basket. Publishing Independently works for me but I won’t sit here and say I will never traditionally publish a book if it came time for it. There’s a time and place for everything and I am at a place where Independent Publishing works well for me. (Indie Publishing is also thriving right now). I cannot say this won’t change because I cannot predict the future. There’s nothing wrong if you suddenly went the traditional route or if you decided to self-publish because the value doesn’t change. You are still worthy no matter how you publish. By making this out to be some competition we lose sight of what really matters and create self-imposed limitations. This bullet point differs from the others and may seem out of place but that’s why I must mention it. It’s a low-key way of putting your eggs in one basket. Self-Publishing is one basket and Traditional Publishing is another basket. You are not limited to just using one. It’s okay to keep your options open.

This post will be too long to cover every single area of how we leave money on the table by putting all our eggs into one basket but here are some additional areas:

Neglecting audiobooks

Not developing a business plan for your writing business / not legalizing your writing business

Not listing your books on Goodreads or creating an Amazon Author Central Page

Discounting your books / products online so much that it undermines your business

Not discounting your books / products at events and conferences. (People aren’t going to pay $20 for a Self-Published book from an unknown author. Unless you’re already a celebrity or very good at persuasion, most people won’t take the chance. Discount your books when you sell them in person!)

Consider not relying on one way of doing things. People say that you don’t own social media but that is true for everything online. You don’t own that blog no more than you own that email list, no more than you own those social media pages.

I have to say, when Facebook tripped, as it often does, I was so happy that I at least have a website and email list to direct people to. If I had to rely on my Facebook page only, it would have caused me to panic as Facebook not working would mean losing all my contacts. Social media is an excellent tool as I can sit here and write to people all over the world from my computer. But traditional media still holds weight and that face-to-face “old stuff” still works as an option to connect you to your readers. People thought farming was old too until it was the poor black farmers whose homegrown food fed them during the depression. The same thing for social media. Those who neglect digital are doing themselves a great disservice as well. Balance is the key to all of this.

The eleven sons of Jacob survived and flourished because their brother Joseph, who had become second in command to Pharaoh through his gift of properly interpreting the Pharaoh‘s dream, had created storehouses throughout Egypt where the people could come and buy food. When his brothers left Canaan for Egypt, they could find refuge. Could we learn from this? Could we be the Joseph’s of our day? Or will we wait until the famine wipes out all we have?

B&N Articles
 
 
 
 

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A Word of Encouragement for Independent (Indie) Authors / Publishers

Let’s just say May was a trying month for me. I had a birthday but otherwise inwardly, mentally, I struggled. And while I am not ready to talk about it, I want to use this as an occasion to lift you in case June is that month for you. In case July is that month for you. In case August is that month for you, and so on.

This is the story of a boy, his father, and a donkey. The man and his son went to town with the boy riding the donkey and the father leading it. They came upon a group of people who criticized them, saying, “hey, what are you doing? How could you let your father walk? He should be on the donkey!” Listening, the man and his father switched places. Now, his father rode on top the donkey and his son walked. They walked and came to another group of people who criticized them, saying, “how dare you have your son walking!” The boy and his father then tied the donkey to a pole, and both carried the donkey. They came to another group of people who laughed, saying, “that’s so silly! Why would you carry the donkey? Haha.” Eventually, the donkey fell off the pole and it exhausted both father and son.

I have summarized a story many of you already know or have heard before. Sometimes it is not the father and son but the husband and wife. The moral of the story is you can’t please everyone and if you try by listening to everyone, you will find yourself confused. As an Indie Author, I want you to remember your journey is and always will be unique. While I can give you an insight into my experience and while your experiences can be very similar, it will never be exactly the same. If everyone did things the exact same way, there would be nothing original. Your purpose differs from mine so your experience will be different. I’ve heard so much about Self-Publishing and I just have to shake my head because I have lived the complete opposite of the advice I read. If I heeded everything I read I would be just as silly as the father and son who thought it would be wise to carry a donkey on a pole. While this is a fictitious story it is also real. How many of us are carrying donkeys because people disagree with everything we do? All the father and son had to do was keep moving and block out the noise. And that’s all you have to do.

For a short stint in High School, I tried out for the track team. My gym teacher begged me to do it because she admired how I ran. What I learned is if you start out fast, look behind you or beside you it will slow you down and burn you out before you make it to the finish line. You got to stay in your own lane, keep your eyes in front of you and pace. Start off steady and pace, breathe. This is how you win. You gotta find the pace right for you and ignore what other people are doing or saying because it can discourage you from what you are doing. It is the equivalent to starting a race by going fast. Starting too fast is a common mistake. When someone runs at a pace that is faster than his or her capabilities, it’s entirely counter-productive. Fatigue will set in and force the athlete to slow down later. This is how you lose. At the end of the race you are moving slower when you should run faster. If you paced and stayed the course in the beginning, you would win.

 

Independent – Free from outside control; not depending on another’s authority.

 

Think about that.


The Lit Mag is out!

>>Order in Print or Digital Here<<

*Free digital version when you get it in print!
*When sharing about the magazine on social media be sure to use the hashtag #LitMag! Thanks so much!

Have you entered your poem into this year’s contest yet? Click on the link below to learn about the prizes, guidelines, and more for a chance of publishing in next year’s issue.

>>>Enter the Contest Here<<<

*We need help with promoting this year’s contest! If you would like to help me to promote, comment below and I will send you a copy of the flyer. I prefer to send it to you so that it’s not pixelated or grainy from screenshots. You can also reblog the original post (Click link above) Tweet or Facebook out the link.

Blog Break

I am scheduling one more interview that will go live before taking a break from this blog but you can still send your questions in so they can be scheduled for when I return.

Are you an author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE. 

Prepare for your Success Part 3

Location: Barnes and Noble Bookstore, Marietta, GA. Copyright©2019. Yecheilyah Ysrayl

Read part one HERE.

Read part two HERE.


If you follow my social media (my personal accounts) then you know why I was excited yesterday. I am Soul got approved for stocking at Barnes and Noble at its Marietta, Georgia location, making this the fourth store to carry one or more of my books. This may not mean much to you but, briefly, here’s why these things excite me:

  • Poetry is not like other books, it’s hard to sell and yet I am Soul has been selling since its release in 2017. I don’t mean selling a lot. I mean consistent sales over time. (Much like consistent book reviews. They may not all come in on the day of release but if they trickle in every now and again for months or even years, that’s still good!)

 

  • I am Soul has remained relevant for two years even though I’ve published other books, something I have not been as successful with before. (No matter how long it’s been since publishing your book, it is always relevant. It can never be unwritten or go out of style. Make sure it doesn’t. Keep promoting it. Keep it fresh.)

 

  • I am not backed by a publisher. I am my own Publisher.

 

  • I don’t have a lot of money. Everything I make goes right back into the work. (In the beginning, you will have to invest in yourself. Although I’ve been publishing awhile, this is still the beginning for me).

 

  • I don’t have a lot of social media followers (if that’s important).

I gave a short testimony on my socials on being prepared but I will go in more detail here since we have the space (no worries, I’ll keep this short).

When I walked into Barnes and Noble yesterday and spoke with the manager, a few things she said stuck out.

“Oh, you have books.”

She seemed surprised.

When I shop my books around I carry the container you see here. It’s just something I got from Walmart many years ago. It only looks new because I cleaned it off. Don’t wanna embarrass my mama by going outside with something that looks like who did it and why did they do it. In this plastic container box are books, bookmarks, business cards, a PayPal Here card reader (because you never know if you meet someone on the street who might wanna buy a book. No cash? No problem! I can scan you right here lol), my author seal stickers, and a writing pen.

Eventually, after some convo, the woman asked to see one of my books so she could look me up.

“Most Self-Publishers come in here and they’re not in the system,” she said.

We’ll go into detail about what this means and how to get in the system later (I am putting something together to help Indies with that). For now, just picture walking into a B&N and picking up a book. You carry it over to the counter. Well, when the ISBN is scanned, what happens? If the book is in the B&N computer the information about pricing and everything comes up. This makes things easier on the store. How so? Because they can easily scan the book when someone picks it up, just as they would with any other book. (You can Self-Publish books with no ISBN but then you can’t sell it at stores.)

After going over the details and her agreeing to stock my book, I signed the copies we would leave there.

Me: “I’m gonna go ahead and sign these.”

“Yes, please do. We sell a lot of poetry. It’s making a comeback.”

Me: “Excellent.”

“You have stickers?”

(she meant something that lets the reader know the book is signed….Queue my author seal!)

Me: “I do.”

“Got a pen?”

Me: “I do.”

Everything she asked me for, I had on my person. I am not saying I am always this prepared. I am not perfect or special. And it’s not like she wouldn’t have given me a pen if I didn’t have one. But by already having one I presented myself as an organized professional serious about her work because…

Proper Preparation Prevents Pissed Poor Performance.

…and I am not just talking about physical preparation. I am also talking about mental preparation, spiritual preparation (faith), and time.

Time is part of the preparation. Time to research. Time to learn and understand. Time to ask questions. Time to write, publish, revise, improve, write and publish again. Time to make mistakes and learn from them. Time to put things in position so that when the time comes, you are ready.

At the recent signing, I had to recite a poem on the spot. I prepared for this. I knew one day it would come so when it happened I was ready. I was nervous, but I had a couple of poems in my head I knew by memory just in case. I was only prepared this time because I’ve dealt with not being prepared. Years ago, at a conference, I was asked to recite a poem. It was one of my audience favorite poems. I stood up there, said a few lines and forgot the rest! It was an old poem. A poem I should have never forgotten the words to. I was so embarrassed. I wanted to run out of the room. Instead, I quietly returned to my seat, ashamed. Prepare!

I’ve been publishing my books since 2008 but it took six years before I really got my books seen by people outside of my immediate circle. Six years to realize how much I didn’t know. Many of you are already way passed where I was when I started. You are much further along than you think. I’m just catching up.

Prepare for where you want to be. Get in position because if you are not ready when it comes it will make no difference. If the universe wants to pour into your cup but you are not even holding a cup, it will make no difference how long you’ve been standing there. You weren’t ready when what you said you wanted, arrived.

 


Get I am Soul for 99cents on Amazon through the end of April.

Click Here.

http://www.yecheilyahysrayl.com/