Today, I’d like to welcome Trish Hubschman. Welcome to The PBS Blog! Let’s get started.
What is your name and where are you from?
I’m Trish Hubschman. I live on Long Island, NY.
What was your childhood dream?
Since sixth grade, 40 plus years ago, I wanted to be a published author.
Awesome. What skill would you like to master?
I’m not very good at navigating websites and blogs. That seems important in this business. I have to learn how to get around them better.
No worries. If you have the means, you can pay someone to do that for you ;-). Trish, what’s your favorite food?
Same as everyone else’s – – pizza and cheeseburgers.
Ha! Pizza is my husband’s fav. Let’s talk about writing a bit. When did you publish your first book? What was that like?
The first Tracy Gayle mystery novel, The Fire, was published in 2015.
What was that like? Must have been exciting!
I published with America Star Books. They were free. I didn’t have any involvement in it. This book Stiff Competition means more to me. I was part of the whole process.
I’ve been married 27 years this coming March.
Congratulations! What’s your favorite TV Show? Movie?
I don’t watch TV in this century. In the 70s I did. My favorite show was Little House on the Prairie. I grew up with Laura Ingalls.
And what are some advantages, in your opinion, of eliminating television? What can we learn?
TV in the past was better, the shows, for one. The visual and sound quality were better in the past too. I’m hearing and visually impaired. It’s worse now than it was, but today’s TV turns me off, so I don’t bother trying.
Got it. Trish, why is writing important to you?
It’s a big part of me that makes me feel whole. As a hearing impaired person, writing is the best way for me to communicate and express myself.
Beautiful. What genre do you write in, why?
For novels, romantic suspense. I love, love. The mystery part makes it more fun. In short stories, I write all genres.
Trish, thank you for spending this time with us. We enjoyed you!
Trish Hubschman has published three books with America Star Books: a short story collection of time travel and romance stories called Through Time and the first two books in the Tracy Gayle/Danny Tide series: The Fire and Unlucky Break. Trish attended college at Long Island University’s Southampton campus, earning a BA degree in English with an emphasis in writing. She lives on Long Island with her husband and two dogs.
About the Book.
America’s favorite rock band, Tidalwave, is playing the Miss America pageant. Band leader Danny Tide is emceeing the event. All is going according to schedule. The judges have picked the 10 semi–finalists. Suddenly, everything comes to a halt. Miss New Jersey is missing. Nobody knows what happened to her or where she is. Danny calls his longtime PI friend, Tracy Gayle, and asks her to come down to Atlantic City to help figure things out. In need of her best friend for personal support and eager to get to another case, Tracy agrees. There’s an all–out search of the hotels on the boardwalk. They find Miss New Jersey, but it’s not good. Her kidnapping leads to another assault and murder. The big star and the lady PI work together on this one, so that the Miss America pageant can continue as usual.
This post focuses on the importance of using an editor and enlisting beta readers if you are an independent author.
Let’s start by comparing/contrasting independent and traditional publishing. In traditional publishing, an author receives an advance (if he or she is lucky). This advance is usually a fairly small amount. The author may then receive royalties for books sold after a certain number. The royalties can vary from pennies per book to dollars if you are a bestselling author. In exchange for allowing the traditional publisher to publish your work, you receive editing, formatting, publicity, and marketing services. The quality and effectiveness of these services can vary depending on how much the publishing company believes it can make from your book. In the end, very few published authors make a living wage from traditionally published books.
Independent authors know that their world is a different one. All of the services mentioned…
Today, I’d like to extend a warm welcome to Frank Prem. Let’s get started!
What is your name and where are you from?
I’m Frank Prem, and I live in a pretty little town called Beechworth, that’s nestled not far from the Victorian Alps in Australia. It isn’t famous for the Alps, though. Beechworth has a gold mining history that dates back to the 1850s, an association with an infamous band of bushrangers (outlaws) (The Ned Kelly Gang).
That’s the old fame, and it’s a well preserved and highly successful tourist town off the back of that, but in this day and age it may just be as well known for its bakery (The Beechworth Bakery), which seems to draw folk to it from everywhere and is almost too full some days for me to have my before-work cuppa at six in the morning. Not really, but it gets very crowded in there most days.
By the way, I grew up in Beechworth back in the 1960s and 70s, and that childhood is the subject of a memoir I’m in the process of releasing as first indie publication. That’s very exciting.
I bet! Releasing your first book is very exciting. Congratulations to you. Are you employed outside of writing?
I have had a lifelong association with psychiatry and psychiatric services over here in Victoria. When I was a young child, my parents were both employed to work in the local mental asylum (as they were known then). My first associations were through riding my bike up the Mental Asylum hill to visit either of my parents while they were working. My mum was part of the nursing staff while dad worked in the Kitchens. Subsequently, I became a student psychiatric nurse at the institution and went to work in a wide variety of jobs and roles in the system of Psychiatric care, including helping – in a very modest way – to close them all down in the 1990s.
These days I still work as a psychiatric nurse in a small rehabilitation facility in the town. The squaring of the circle, completed. The manuscript for a memoir of my time in psychiatry is complete and waiting its turn in the queue. I hope to produce it in book and electronic form within about a year, but there are other projects already in the pipeline that need to be completed first.
Wow, that is neat. Since we keep going back to writing let’s talk about that. Does blogging help you to write?
I find I write my best, or at least with the most pleasure from the work, when I am writing for a reader. I do not write for myself.
Since starting my poetry blog, I have found inspiration with every view recorded, with every ‘like’ for a poem, and absolutely with every comment and conversation that a reader has initiated. Similarly, with reading to an audience I delight in engaging with listeners, especially when something I have written and/or read has acted as a catalyst for a person to start telling me of their similar but unique experience.
I believe that all poetry, and especially mine, needs to be a means of communication, and needs to be accessible. I want people to understand what the poem is about, to be able to consider it, respond to it, discuss it with a neighbor. As my readership at the poetry blog has grown, I have felt myself to be freed up to write more and better, curious about how the new poem will be received, while hurrying on to write the next.
How did you come to the decision to write for your readers? Are there any instances where you write for yourself?
I think there is a point around when a writer realizes that the need to write has become a fundamental part of him- or her- self, that this issue has to be confronted. Who am I writing for?
In my own case, I tend to write and move on. I don’t enjoy revisiting old work and I resist doing anything beyond superficial editing. I would rather discard a poem and start over afresh with the next thought than rewrite what I have, in my mind, already completed.
For my own purposes, I concluded that when I have thought the thought, I don’t need it anymore. It is written for another person to contemplate, if they wish to. My problem, is that every thought can become a contemplation. Every contemplation become a poem.
I have a big backlog!
I love what you said about not needing it anymore and how it is now for someone else. That’s powerful. Frank, what do you wish you knew more about?
I’ve become quite fascinated with the universe in recent times – pictures that the good folk at NASA have made available through their library archive are simply amazing and become a feature of and inspiration for my writing in recent times.
What’s your favorite drink?
I confess to being a bit of a coffee fiend. Nothing uncommon in that, except that I buy my beans green, then roast them myself in a popcorn whirligig that I had to import special from the US.
Wow that’s nice! I, too, am a coffee fiend. Shout out to all the coffee lovers out there.
The making of coffee for my wife and myself assumes the role of ritual in our household. A certain number of spoons of beans into a hand grinder, then the ground powder into a stove-top espresso maker. Milk into a pot to bring to boil on the stove, with both of them timed to coincide in their readiness to be blended and poured. The hissing and boiling carry-on of the espresso maker as it approaches its climax is a delight to me, every morning.
Ha! Ya’ll are all over it. What is the most thought provoking book you’ve ever read?
The most inspirational books that I’ve read in recent times have been the translated works of a French philosopher named Gaston Bachelard – who died back around the 1960’s. He was a scientist as well as a philosopher and he spent a lot of time thinking about poetry and poetics and reverie – tying them up, breaking them down, showing how others had addressed these things.
I found that, for a long time, I couldn’t read beyond a paragraph without needing to pen my own interpretation, my own story of what he was illuminating for me. I’ve ended up with a set of around 800 poems that I intend to bring to book when I clear the queue in front of them, just a little.
That’s what’s up. Keep the creative juices going. Loving your cover by the way. So, what’s the most difficult thing about being a writer? The most exciting thing?
The hardest thing about being a writer is turning the work into a book. I feel that I am on a fast-track learning curve that will take from being a writer to being an author, but at the same time requires me to become a publisher, and a publicist and an interviewee, and press release source, with all of it looking professional and as though it is as straightforward as taking the next breath of air.
The next book, of course, should be easier, because I am learning hard. The book that I am just about to start writing will be the easiest of all because all my new work will be in a book style and format even while it is in draft form. It will be surrounded, in advance, by the front matter and the back matter and copyright statement and the dedication page and …
It is hard because there is so much to learn. But this is work I badly want to master, and so I shall.
In the meantime, since I began thinking about these questions, my first book – Small Town Kid – has listed on Amazon in e-book form (with the paperback hurrying along behind it, I hope). It can be found at the listing below, and I feel unbelievably proud of this work.
I’m so happy for you. Tell us, why writing is important to you.
Writing my poems is the oxygen in my lungs. Ink is the blood in my veins and arteries.
I can’t imagine myself without my poetry, searching for the next thought that will bear scrutiny by the poet.
What genre do you write in, why?
I am primarily a free verse poet, but I have come to think that I don’t really have a particularly poetic genre or style. I feel my work is something of a hybrid between poetry and short story writing.
I have always been attracted to poetry as my best means of creative expression.
Over my journey through life I often have encountered strange and seemingly inexplicable events and phenomena – particularly in psychiatry. I often would use my writing as a way to unravel and better understand what I had done and what I had seen during the day gone by.
I needed a way to get difficult things out of my head, so that I could be at peace with myself, but not to have them lost to me (or to a potential reader, of course).
I use very little punctuation in my writing, and I use very short lines, as I attempt to incorporate the cadences of reading aloud with the pauses and accents and emphasis that go with that, and the additional natural pauses that come with taking a breath.
I hope that a person unfamiliar with my work could pick up a poem and read it aloud with a natural flow and feel, just by using the line breaks and stanza breaks as a guide to the pace of their reading.
Nice. Are you a spiritual person?
I think I’m a very spiritual person. Not at all religious, but respectful and in awe of nature and the life around me. Of the sky and the moon and the night. I dance to the tune of rain on my roof and the rumbling of a storm that I can feel deep in my chest.
You sound just like a poet too lol.
So, yes, Yecheilyah, I think I’m a very spiritual person, and I am grateful for it.
Thank you Frank for spending this time with us. We enjoyed you!
Frank Prem has been a storytelling poet for forty years. When not writing or reading his poetry to an audience, he fills his time by working as a psychiatric nurse.
He has been published in magazines, zines and anthologies, in Australia and in several other countries, and has both performed and recorded his work as ‘spoken word’.
He lives with his wife, musician and artist Leanne Murphy, in the beautiful township of Beechworth in northeast Victoria (Australia).
Today, I’d like to extend a warm welcome to Wanda Luthman. Let’s get started!
What is your name and where are you from?
Wanda Luthman. I grew up in St. Louis, MO but was born in NC, spent a few years in Florida, and two beautiful years in Hawaii, and now I’m back in Florida.
Hawaii. Okkaay. Are you employed outside of writing?
I’m a High School Guidance Counselor. I have 350 students that I track for graduation and help them with emotional issues as well as career advice throughout their high school years. I love my job, my school, my co-workers, and most especially the children/young adults.
I love it. Any siblings?
I have two siblings—a brother and a sister. I’m the baby of the three of us.
In your own words, what is love?
Love is magic. Whenever you think of love, you know something magical is there. Whether it’s between husband and wife or parent and child, you feel something extra there that is indescribable. And when you see a tragedy and then you see the helpers, you know there is love and those people are working miracles in the lives of others. That’s what love is. It’s powerful and changes lives.
I love what you said about tragedies and seeing helpers and knowing there’s love there! Wanda, what’s your favorite color?
My favorite color is blue or purple. I love them both equally! And they’re related on the color wheel.
Who is your favorite writer?
My favorite writer is Dr. Seuss.
What kind of music do you like?
I love country music because it tells a story but I love all kinds of music from classical (I used to play the piano) to Gospel to Rock ‘n Roll.
Let’s talk about writing some more. When did you publish your first book? What was that like?
I published my first book in October 2014. I used a service that cost a lot of money to publish but it was worth it to see my dream become a reality!!
I can definitely understand the feeling of seeing your dream come true for sure. Don’t pay a lot of money to get your book published again though! It shouldn’t cost you anything to publish your book. If it does, run. Are you married Wanda? How long?
Yes, I have been married for 23 wonderful years.
Wonderful! Do you have children?
Yes, I have 5 children. 1 that is my own biological child and 4 that are step-children.
Awesome. Are you a spiritual person?
I am a deeply spiritual person. I grew up in a Christian home and was a very concrete thinker so I tried to do everything perfectly. I quickly realized I couldn’t be perfect. I gave that up and had a few tumultuous years of experimenting. But, then, I came back around and married someone I thought was also a Christian. It turns out, he wasn’t a very nice person. I went against my beliefs and filed for a divorce and felt incredibly liberated. I then went on a spiritual journey and read all kinds of spiritual books from all different kinds of religions and attended several different types of churches. I then realized I still believed in my Christian faith but I wasn’t going to follow rules just to follow rules. I was going to be true to myself. As I became more real, I encountered God on a whole new level. I learned to meditate and I do what I do because it’s who I am not because I “should.” This is what being spiritual is to me, it’s about a relationship with a living God that lives in, through, and around me. Religion to me is more about a set of rules and trying to live up to those rules. No one can be perfect. That’s why we need Jesus and forgiveness. We need to forgive ourselves as much as we need to forgive others. And love is the key to everything.
I agree that love is the key to everything.
Thank you Wanda for spending this time with us. We enjoyed you!
Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She is an award-winning, best-selling, international author who has self-published 5 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, Little Birdie, and Franky the Finicky Flamingo). She is a former National Pen Women of Cape Canaveral. She belongs to the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. She presently resides in Brevard County Florida with her husband of 23 years and 2 dogs. Her daughter is away at college, like Little Birdie, she has left the nest.
Today, I’d like to extend a warm welcome to Larry Garner. Let’s get started!
What is your name and where are you from?
My name is Larry Garner, and I’m currently living in a small town called Hooper in the south-central Rockies in Colorado.
Cool beans. Larry, tell us, what would your perfect writing / reading room look like?
I like a warm, cozy room with barn-wood panels on the walls, hardwood flooring, and southwestern area rugs. A nice old roll-top wooden desk and a word processor hooked up to WiFi would make it complete.
Sounds comfy! Are you employed outside of writing?
I am retire, but still keep busy with various endeavors to make some extra money for my old car addiction. I paint signs, do some welding, have even built a food truck and a taco wagon.
Nice. What was your childhood dream?
I’ve been crazy about cars and speed since I can remember. I always wanted to be a race-car driver. I’m lucky enough to have been able to fulfill that dream.
Okay. When did you publish your first book? What was that like?
I published my first novel, D-E-D, Dead, in late 2012. It was a crazy adventure. I had been told for years that I should write a book about all my stories I tell, but decided to go full-on fiction, and that allowed me the freedom to just let it flow. I’ve had no formal training, don’t use an outline, just let the characters tell me what’s happening. I didn’t even plan to publish, thinking I’d pass the manuscript around to friends and family for fun. My wife said it needed published so that was a whole different set of things to study and learn. I’m glad she persisted until I got it published and shared with a broader fan base.
Who is your favorite writer?
I read three or four novels a week. I have many favorite authors, but my all-time favorite is Robert McCammon. His body of work is eclectic and always leaves me happy I read it.
Three or four novels a week? You better gone and read then! Lol. Are you married Larry? Children?
I am married to a wonderful woman named Marcia. We will celebrate our thirtieth anniversary in January. We have 29-year-old twin sons.
Get outta here Larry. I’m a twin too! And congrats on the 30-year anniversary. That is amazing! Now, Larry, what takes up too much of your time?
It depends on who you ask…but I feel I spend too much time worrying about things I have no control over.
Ooh wee. I think we can all relate to that one. What kind of music are you into?
I’m a rock lover, mostly hard rock. I like the old stuff, but also listen to current artists like Disturbed, Volbeat, Halestorm, and others. I also really enjoy southern rock and especially Blackberry Smoke while I’m writing.
What’s the most difficult thing about being a writer? The most exciting thing?
To me, the most difficult thing about being a writer is making sure I give the reader the best story I can produce, something they will appreciate. The most exciting thing is having readers take the time to contact me and tell me they enjoy my writing.
I love that. Why is writing important to you?
It probably sounds cliched, but I feel it’s important to give back, to provide more material for constant readers like myself. I have enjoyed so many hours of reading since the age of five that I honestly feel a compulsion to make a contribution to the books available for others to pick from.
Well said. What do you love / don’t love about yourself?
Probably the fact that if I decide to do something, I just do it. I don’t listen to the nay-sayers and critics. I do things my way, and feel that if I am pleased with the result, that’s what is most important. I have a tendency to feel that my opinion is the only one that matters. I’m working on changing that, but progress is slow.
Ha! You crack me up Larry. What genre do you write in, why?
One of my novels was a finalist in the Colorado Book Awards in the Crime/Mystery category. The second novel was a finalist in the CBA’s as a Thriller. I call them action-adventure or action thrillers. I write as I do because it is the style of writing I most often like to read. Lots of action, unforgettable characters, and very little fluff.
Outside of writing, what are some of your passions?
Family first. Friends a close second, followed by community. Then there are the cars, the motorcycles, racing, driving fast, and generally anything that turns money into noise.
What advice would you give your younger self?
Climb down, don’t jump!
Lol. Okay. Thanks so much for joining us Larry!
Larry “Animal” Garner is a lifelong gearhead, an avid reader, and author. A U.S. Navy veteran, Garner has worked as a welder/fabricator, auto body repairman, custom painter, farm mechanic and farm equipment designer/builder, and sign painter among many other jobs over the years since his fourteenth birthday. He has designed and built custom cars, motorcycle, race vehicles, and farm equipment. Garner has founded three different charitable organizations involved with raising money to help families of sick or dying children and other community projects. A talented fund-raiser and promoter, he is well known throughout the areas he’s lived. Garner’s first novel, “D-E-D, DEAD“ was a finalist in the 2013 Colorado Book Awards in the Crime/Mystery genre. His second novel, “DED Reckoning-Vengeance takes a road trip“ was published in October 2016 as the second book in the “Hammer” series of action novels. It was named as a finalist in the Colorado Book Awards in March 2017. The third novel in the “Hammer” series will be published in early 2019. Larry is a Colorado native and still lives there with his wife Marcia in a mountain valley in the south-central part of the state.
After experiencing multiple problems with Facebook the other day, amazon admitting to accidentally sharing people’s personal information, and reading Derek Murphy’s email about hacks, author websites and updating passwords, I think it’s time to publish a post that has been sitting in my drafts (and in my heart) for some time. It has also been a while since I’ve dedicated significant time to this blog and as we come upon the end of the year; I think it’s a good way to get us thinking about potential changes in 2019.
Be careful putting all your eggs in one basket.
When the stock market crashed in 1929, it shocked people. They couldn’t believe they couldn’t get their money out of the banks. It was like in the movies when there’s a natural disaster or alien invasion. Right before it all comes crashing down, life is perfect. A family is sitting at the table eating breakfast. Soccer moms are dropping their children off to school and dads are hoping for that corporate promotion. And then it happens, right there. You are at the breakfast table eating a bowl of cereal and your kitchen floor splits in half with your toddler on the other side of that half.
This is how quickly things change.
Life before the crash was great. People were doing well. People bought stocks with easy credit. During the 1920s there was a rapid growth in bank credit and easily acquired loans. People encouraged by the market’s stability were unafraid of debt. People were comfortable. So comfortable that they weren’t prepared when it all came crashing down. Not everyone was as affected though. The great depression didn’t affect poor people as much as those who had wealth because poor people were used to having nothing. Many of them were also already growing their own food, and already self-sufficient. They had to be innovative and entrepreneurial to survive.
“There is a bitter and yet wry statement which was made by blacks about the depression. They said in the south that the depression had been going on for ten years before black people even know about (laughs)… knew it existed.” – Maya Angelou
Social Media has made it possible to make millions with online-only businesses. No longer do you need a college degree or fancy training to start a business online. Social media and e-courses changed that. Writers can now publish their own books without a traditional publisher. Independent Publishing has been around for a long time, but Print on Demand took it to another level. Print on Demand services are platforms where authors can upload manuscripts easily and quickly online and order print copies of their books. Platforms such as Lulu, Kindle Direct Publishing and Bookbaby are examples. Not only is it easier than ever to publish books, but it‘s easier to make millions from social media alone. Professional Instagrammer or YouTuber are legit business titles now. College kids are dropping out to become YouTube stars and Insta-celebrities. Because of advanced technology you don’t need to understand code to build a website yourself or need a fancy camera to shoot a movie anymore. With a basic understanding of video editing you can do this with your iPhone.
Life is good.
But remember how quickly things change.
Social Media is changing. People are more outspoken about privacy and data use. Facebook is being more strict about limitations so it’s difficult to do any promotion without buying ads (and although we do it anyway, we’re not supposed to use our personal pages as business pages). Algorithms don’t show everyone‘s post and Facebook is losing readers because of problems like the one I faced the other day (where I couldn’t log in). Facebook is constantly down and Google+ and Createspace have already closed down. Although Social Media looks good now, I wouldn’t be surprised if it, like the stock market, drastically changed so that users have to either pay for accounts or it unexpectedly closed down completely. Poof. Gone. Tragedies often happen suddenly.
“By the mid-1800s, most countries wanted to standardize transactions in the booming world trade market. They adopted the gold standard. It guaranteed that the government would redeem any amount of paper money for its value in gold. That meant transactions no longer had to be done with heavy gold bullion or coins. It also increased the trust needed for successful global trade. Paper currency now had guaranteed value tied to something real.” (Amadeo, K. 2018, 17 April. History of the Gold Standard.)
The history of paper money is worth the research and is too extensive to go in depth here but in short, the dollar began its decline on being backed by gold when the Gold Standard was suspended and even more after the Stock Market Crash of 1929. Paper money was only receipts that represented a certain amount of gold. When the Gold Standard was suspended more receipts were printed, printing receipts caused hyperinflation and money hasn’t been the same sense.
What does this mean / have to do with authors?
Putting your eggs in one basket is a phrase which means that one should not concentrate all efforts and resources in one area as one could lose everything. For Authors, putting your eggs in one basket could mean many things.
❌Using Social Media to build your business without a website
Investing in a business website is one of the most basic ways of running a successful business. Instead of just create a Facebook page or IG account, consider creating a website. It’s not expensive and can even be a one page website but it’s good to have. You can also use your blog as your website as we discussed before (because it doesn’t make much sense to spend money on a full website if you have one or no books out). Using social media without a website is putting your eggs in one basket because social media is not stable. Likes does not mean sales unless you have somewhere to direct people to purchase your books. Social media is not the final destination or at least it shouldn’t be. Social media is a doorway that must lead to a place. Your website is that place.
❌Only marketing and promoting your books online
“Social media is an important part of your business but it shouldn’t be the ONLY part of your business.” (The Six Figure Chick) The Six Figure Chick IG account is one of much value and she’s right. By only focusing on promoting and marketing and selling books online you are leaving money on the table. Although people talk about the death of print, radio and traditional media is still a big deal. There are still many people who aren’t tech savvy, still many people who prefer to visit libraries and bookstores, still many who prefer print books, and still many who want to see you in person or hear you speak. If you are already outspoken, this is an extra good thing for you. You’ll have no problem networking at events and meeting new readers. If you’re an introvert (like me), events help you to come out of your shell and meet new readers who can follow you online. My social media pages don’t have many followers but my numbers go up after every event. While I don’t think requiring your presence to make you money is wise (because I mean, the technology is here), scheduling at least one public appearance (such as a book signing) every now and again is a good way to meet your readers face to face.
❌Only publishing books. (Neglecting other ways of making long-term sustainable income as an author)
I recently attended the inaugural We Buy Black Convention in Atlanta where hundreds of black-owned businesses convened to support one another. There, I met Real Estate Super Agent Lisa Puerto, one of the featured speakers during one of the business talks (Jay Morrison was another speaker and Dr. Boyce Watkins was another speaker but I missed them). Long story short, my husband and I loved her passion so much that although we aren’t into real estate, we were ready to buy her book when she finished and got to chat with her after the segment.
Here’s the thing that surprised me though: her table was basic. Black table cloth, books and business cards. It looked similar to my table at the signing at Nubian books earlier this year! (see pic) There weren’t any fancy fixings but her line stretched down the hall and her business cards were getting picked up like candy. She had wowed us with her passion alone and her voice was big enough to outdo any banner. I say all of this to say I’ve learned that public speaking is how we as authors get the message out about our books. Instead of promoting the book, we could promote the message of the book and help people to understand why it’s worth their time to read our stories. It’s why celebrity authors go on book tours where they get to speak to the audience and despite how we feel about her, Omarosa sold the mess out her book just by talking about it!
The book is important, but it is not the only way of making money as an author. Once you’ve established yourself as an author and have started making waves with your books (please do this first), you can expand into other things such as teaching, coaching, and public speaking, as additional income sources. Only writing books is another form of putting your eggs in one basket because you’re limited to just one income stream. If you write full-time (no day job, no side hustle, e.g.) this is especially important. In striving to make a living from writing alone (once you’ve been established for awhile), it’s a good idea to expand your brand beyond just writing books.
❌Not building an email list
Email lists aren’t for everyone but in the event there is no more social media (blogs included), the email list becomes of great value alongside your website. It becomes another way for you to connect to your audience on a personal level. While I don’t have many subscribers I can say with the integrity I have more subscribes than unsubscribes and I am learning more and more how to better manage my team. Every business has an email marketing to accompany their business. I don’t know why writing has to be any different. Do you want to know why people don’t take Indie writers seriously? Because we assume the basic rules of running a business doesn’t apply to us. Yes, you can opt not to do certain things as there are no rules, technically. However, there are basics and you can‘t opt out until you fully understand the basics. A website, email list, social media, and a payment method are among the foundational basis of an online business. Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart is how you get paid. These are the basics.
One of the many criticisms of the email list is that people don’t like to be emailed often. I have found this to be only a half-truth. Yes, people don’t like being emailed often but that is dependent on the kind of emails they are getting. I sit back and watch people send emails almost daily and I am not talking about struggling writers. I am talking about authors and business people with millions of dollars, people who have proven their value who send emails out very frequently. Dr. Boyce Watkins himself sends emails out it seems like every day and I open every last one. It’s not about how many emails you send, it’s about the quality of the emails you send. Spam is junk mail. Don’t send your readers junk. Your readers want to hear from you, they just don’t want to be spammed with useless information that means nothing to them and offers nothing.
❌Publishing on Amazon exclusively while neglecting other retailers
I think relying too heavily on Amazon is a mistake. I think a smart person would definitely have their books on Amazon but that they will also explore other retailers. It‘s about balance. Say what you want about them but having books on Amazon is just good business sense (you have to look at it the way readers do…they will search for your book on Amazon first before anything), but that doesn’t mean we have to only have books on amazon. One of the most valuable ways to sell your books is through your own author website! The reason Amazon is winning is that mostly we are promoting it. Our books may be present on other sites but if we aren’t promoting those links alongside Amazon, we cannot expect to see sales through those channels. How many times do you promote links to your book on Kobo? Barnes and Noble? Smashwords? Your own author website? If you’re honest with yourself your answer would be like mine, very little. If something were to happen to Amazon, do you know of any alternative ways of publishing? Have you educated yourself or are you only sticking with the zon? Publishing only on Amazon is putting your eggs in one basket because if amazon suddenly crashed it will take your eggs with it.
❌Wasting time arguing about whether Self-Publishing or Traditional Publishing is better.
These debates are a waste of time (this is coming from the person who doesn’t think anything is a waste of time) and forces authors into putting their eggs in one basket. Publishing Independently works for me but I won’t sit here and say that I will never traditionally publish a book if it came time for it. There’s a time and place for everything and I am at a place where Independent Publishing works well for me. I cannot say this won’t change because I cannot predict the future. There’s nothing wrong if you suddenly decided to go the traditional route or if you decided to self-publish because the value doesn’t change. You are still worthy no matter how you choose to publish. By making this out to be some type of competition we lose sight of what really matters and create self-imposed limitations. This bullet point is different from the others and may seem out of place but that’s why I must mention it. It’s a low-key way of putting your eggs in one basket. Self-Publishing is one basket and Traditional Publishing is another basket. You are not limited to just using one. It’s okay to keep your options open.
This post will be too long if we covered every single area of how we leave money on the table by putting all our eggs into one basket but here are some additional areas:
❌Not developing a business plan for your writing business / not legalizing your writing business
❌Not listing your books on Goodreads or creating an Amazon Author Central Page
❌Discounting your books / products so much that it undermines your business
Consider not relying on one way of doing things. People say that you don’t own social media but that is true for everything online. You don’t own that blog no more than you own that email list, no more than you own those social media pages.
I have to say, when Facebook tripped, as it often does, I was so happy that I at least have a website and email list to direct people to. If I had to rely on my Facebook page only, it would have caused me to panic as Facebook not working would mean losing all my contacts. Social media is an excellent tool as I can sit here and write to people all over the world from my computer. But traditional media still holds weight and that face-to-face “old stuff” still works as an option to connect you to your readers. People thought farming was old too until it was the poor black farmers whose homegrown food fed them during the depression.
The eleven sons of Jacob survived and flourished because their brother Joseph, who had become second in command to Pharaoh through his gift of properly interpreting the Pharaoh‘s dream, had created storehouses throughout Egypt where the people could come and buy food. When his brothers left Canaan for Egypt, they could find refuge. Could we learn from this? Could we be the Joseph’s of our day? Or will we wait until the famine wipes out all we have?
In the Atlanta area? Join me for a book signing / poetry recital celebration in honor of the one-year anniversary of I am Soul! The event also features other authors as part of a Co-Advertising Campaign and takes place at the Medubookstore at the Greenbriar Mall from 2-5:00p EST on December 22nd.
Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.
What Readers are Saying:
“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what. This was a quick read, more like a short story. It held my attention and gave some good info on the foster care system. I expect nothing less…