One Cool Strategy for Busy Bloggers

Photo by Sincerely Media on Unsplash

Blogging takes up a lot of time and staying consistent, whether that’s blogging once a week or every other day, isn’t easy.

But it could be more manageable.

Republish Your Content

Who says you can’t share the same content again? Whether that is an interview you did, a radio show, or a blog post, every once in a while, you can reshare an older post by rescheduling it to republish.

Even though it is an earlier post, it can still apply to the current time. For instance, if you wrote about Juneteenth this year, you can reschedule that post to publish again on Juneteenth next year. Between this year and next year, you would have met more readers and gained more views. It will also surprise you to see how many of your current readers did not see the post the first time around.

Go through your blog posts and choose a post that resonated deeply with your audience you feel is relevant enough or important enough to repost.

Using myself as an example, Thursday, I republished a Throwback Thursday Jam by Minnie Riperton.

First, you will need to edit the post. I prefer the classic editor because it’s easier for me.

Next to the published label, click on edit and change the date and time to the day you want to republish the post.

Once you have chosen your new date, click ok and schedule.

I will not republish this video because I already did, but if I were to keep it this way, this post would publish again on August 2, 2020, at 12a EST, and new people will see it.

The first time I posted this song was back in 2017, and when I republished it last week, it received more views from people who had not seen it.

It reminds me of publishing in that your book is always new to the people who have never read it.

Your post is always new to the people who have never read it.

You can also share some of your older posts/articles on social media. People who don’t know you and never read your work will probably become new followers of your blog for more value.

I have found some cons to doing this, I must mention. If you are blogging on WordPress (which is the platform I am always referring to since I blog here), I caution on reposting blog posts that have been re-blogged a lot. The republished version will have a new link meaning that backlinks to your article that someone may have shared with their audience on their blogs won’t work.

A backlink is a link created when one website links to another and is suitable for SEO or search engine optimization. This is why I said you could also share the posts as many times as you want on social media without reposting it. In this way, you can edit the post and share it without breaking the original link. I would also recommend avoiding reposting too much. Fresh content is always preferable.

Don’t have time to blog? If you have been blogging for a while, you possibly have tons of content sitting right there to republish and it only takes about ten minutes.


Note: Republishing is easier and more effective if you have built up an archive of posts. You can’t repurpose content if there’s no content.

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What Are You Sacrificing?

Last week, I planned on introducing a new Black History Fun Fact Friday. I also planned on revealing the cover to the poetry contest magazine to my social media (which I will do tomorrow, time permitting). This was a busy week for me (more than usual). This isn’t to say that “busy” is a measure of importance, but last week was a hectic one for both my personal and professional life. But also, it was a good busy (more like a focused busy). I got a lot done and gained some clarity. And although I still have emails, I haven’t responded to and travel to prepare for I am sitting down in the few hours I have here before running errands to talk to you guys and send an important message to my email list.

I find that how we direct our focus determines what will show up based on how we have prioritized. Those things we put first or last will naturally manifest in our life and align based on what we give more or less attention. If I know I have coursework due on Wednesday, for example, but I scroll social media until the final hour of when the work is due, chances are I won’t do well, and it won’t be because I am ignorant or incompetent. It will be because I did not set my coursework as a priority this week and give myself time to think through the assignment. Instead, I scrolled social media, which means I have set it as a priority over my coursework and are thus reaping the consequences of that choice. It doesn’t make it social media’s fault, and it doesn’t make social media an evil entity, but it was not the proper decision on this day.

I use social media because it’s an easy example, but I believe this can apply to anything from business practices to relationships and friendships.

What are you sacrificing?

I realized that whatever we pay attention to means sacrificing something else in its place. If we focus too much time on gossip and negativity, we are sacrificing something else in its place. If we spend too much time on social media, we are sacrificing something else in its place. Sometimes the sacrifice is not all bad; it makes sense depending on what is a priority at the moment. Sacrificing an hour of work to sleep and refresh is not a bad thing because, with rest, we can have better clarity to do the job. Surrendering a TV show to post something of value and substance to social media that will help someone else is not a bad thing. You see, I also learned this week that our priorities might change from day to day. What was most crucial yesterday may not be most important today.

From this point forward, I will be more conscious of what I am sacrificing when I am spending my time doing something because I know that whatever I focus my attention will manifest based on those things of which I have set as a priority.

Instead of saying, “I don’t have time,” I will say, “what am I willing to sacrifice to get this done? What am I willing to give up to do this?”

Those are the real questions.

6 Consistent Blogging Ideas for Busy Bloggers

Blogging takes up a lot of time. To arrange a decent post takes at least an hour depending on how long the post is. For posts that require lots of research, it can take several days of research and gathering links before actually composing the post in the WordPress editor. Still, we are told that the best way to blog is to do it consistently. For busy bloggers, those with jobs and children and basically a life outside of the internet, blogging consistently is a real challenge.

You Don’t Have to Blog Everyday

The assumption that you have to publish a post every day is not entirely accurate. While posting every day is cool, that’s not ideal for everyone. Keeping a consistent blog is important but you don’t have to publish a post every single day in order to be successful. Be disciplined but do not obligate yourself to other people’s schedules. Just choose 2-3 days out of the week that you would like to dedicate to updating your blog.

Schedule Your Posts

Not every post has to be in real time. One of the biggest time savers for me is scheduling posts. This requires a bit of discipline since I have to get started days earlier depending on when I want the post to publish. For my Black History Fun Fact Friday posts, these are always scheduled days ahead because it requires research, fact-checking, and accuracy. To schedule your posts, here’s what you do:

Dashboard > New Post > Write out your post

Once you have written out your post, added tags and all that good stuff, scroll over to the publish section of the screen. It should be in the top right-hand corner. Next, to publish immediately, click on edit. The calendar will come up and you can choose when you would like the post to publish and the time. Keep in mind that the time will be in accordance with the timezone you have set. I am on USA Eastern Standard Time but my settings are Central Standard Time because I have moved to another state. When scheduling posts, I keep this in mind. (For those of you in the United States, it helps to choose a scheduling time that is convenient for people in other countries too. Scheduling my posts midnight my time means it will publish sometime in the morning in other countries. I have found this to work well).

Establish Segments

Publishing quality posts is important but the quality posts usually take up the most time. You may get something good every so often, but not every day. (I have not published a poem in awhile). That’s why I think establishing segments can help. A segment is something special you have going on that occurs at the same time or day every week or every month. My No Whining Wednesday and Black History Fun Fact Friday are examples. I’ve been slacking, but segments like these help to keep this blog updated and it may help you as well. It will give you something to look forward to and if you are a super busy blogger, will help you to be consistent with your posts at least once or twice a week. I find it also helps with branding. People will get used to your segments and look forward to them. They may even follow your blog specifically for that segment alone.

Choose from the most used tags

Tagging your post can be time consuming, especially if you’re OCD like me where everything has to be perfect. You don’t want to just use any tags but you also don’t have a lot of time to publish this post. Well, once you’ve been blogging a while, under the tags you will see something that says “choose from the most used tags.” These are tags you use often.

You can click on these tags quickly to tag your post with the generic tags (like, blog, wordpress, writers, etc.) and then spend the rest of your time adding authentic tags, or tags that are specific to your post. You can also blog from your phone if that saves time, which leads to my next point.

Install the WordPress App

I am not always at home when my posts publish but I am capable of responding to comments quickly and visiting other blogs because of the WordPress app. It took me a minute to actually catch on (I used to do it the long way by just checking my email) but once I did it has made blogging for me easier by cutting down on time. You can instantly see who has commented on your post and who has liked your post using the app. Am I the only one who still pays attention to post likes? Probably so but this helps me to get to know my readers more actually. I know who the active followers of this blog are and the followers who no longer participate. I am aware of those who used to comment all the time and now do not and I know who the new subscribers are who have taken on that role. I even know some of the followers who have been here since day one.  This leads to my last idea.

Pay Attention

Pay attention to the posts people are really engaged in, the posts they enjoy most and interact with the most. This will cut down on a lot of time spent drafting something no one wants to read. I mean, I don’t spend a lot of time caring about what people will think of my posts, to be honest, but that doesn’t mean it’s not a good idea to think about others from time to time. It’s your blog and you can write what you want and you should but blogging’s not fun without engagement. If you wrote a poem everyone liked, you may want to start to incorporate more poetry into your blog. After all, it’s about being of service to the people and not just in service to yourself.

 

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You could be doing this as your post goes live, but you didn’t schedule it!

Yecheilyah’s Book Reviews – The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

Title: The Author Blog: Easy Blogging for Busy Authors

Author: Anne R. Allen

Print Length: 176 pages

Publisher: Kotu Beach Press

Publication Date: December 4, 2017

Sold by: Amazon Digital Services LLC

ASIN: B077Y5DKP9

 

*I received a copy of this book as a gift from the author*

*Due to the high volume of reads I am behind on, reviews will no longer be restricted to Fridays. I will be publishing reviews on whatever day I get them out until I am caught up*

 

Anne R. Allen is no stranger to the blogging world. Writer’s Digest named “Anne R. Allen’s Blog…with Ruth Harris” one of the “Best 101 Websites for Writers”, and the blog made The Write Life’s list of the Best 100 Websites for Writers for 2017. Her advice and suggestions are shared daily by bloggers and authors such as myself. As her book is targeted, I am a busy Author but I also love to blog. Blogging. It has become one of the things I must incorporate into my schedule. I love interacting with the WordPress platform, networking with other authors, readers, and bloggers and being able to share my post on social media. In short, if there was a book out there for busy author bloggers, I am definitely one of them which is why I definitely knew I was going to need this book. I was not disappointed.

This book is extremely easy to understand which I think makes the “Easy” in the title so critical. It helps to guide those authors who are new to blogging in a way that leaves no stone unturned. Whether it is Blogger or WordPress, if you are an author (even if you’re not a busy one) Allen’s book will give you the tools you need to make blogging part of your platform. What I loved most of all is the information on how an author blog is different than a business blog. I also enjoyed the part on writing an author bio, which I applied immediately. What I loved least is some of the information on author newsletters.

While I don’t think everyone should do it at all (and I also agree with the author on some of the focus of some newsletters), I still think the email list can be beneficial for staying in communication with an author’s target audience. While my blog is more interactive and people can subscribe and also get email notifications of new posts, the email list helps me to organize exactly who the people are who are subscribed. I do not think the email list is for hard-selling (it doesn’t work) or anything most people tell you it is for but I do think it can be helpful to know who your supporters are more intimately. I love my blog. I have more interaction, feedback and more subscribers but I don’t know who everyone is, who is actually reading my content or what percentage of them are no longer paying attention. With an email list, I know exactly who is active, who is inactive, who clicks links, who open emails and who doesn’t. People who are no longer interested can also unsubscribe, giving me, even more, insight into the people who care and the people who do not care.

Nonetheless, there are still some really good pointers here so my disagreement with this part didn’t downgrade my thoughts on the book. Allen brings up some good pointers, such as: not using your list to advertise hard sell, promote or spam. How blogs show up on search engines, can be shared on social media and is interactive. I also like that she brings up the Street Team newsletter where everyone is treated as members of the author’s team to help to review and promote the work. I don’t like the idea either and have always thought there should be a separate list for this.

I wouldn’t recommend this book just for busy authors. I recommend this book for author bloggers in general. It’s an easy read and gives all the tools you need to start your author blog today.

 

Entertainment Factor: 5/5

Thought Provoking: 5/5

Authenticity / Believable: 5/5

Overall: 5/5

The Author Blog: Easy Blogging for Busy Authors is available now on Amazon. Authors, go get it!

Anne R A

Anne R. Allen is the author of nine comic novels. THE GATSBY GAME, FOOD OF LOVE, and THE LADY OF THE LAKEWOOD DINER are available singly or in a boxed set called BOOMER WOMEN. She’s also the author of the hilarious Camilla Randall mysteries: THE BEST REVENGE, GHOSTWRITERS IN THE SKY, SHERWOOD, LTD., NO PLACE LIKE HOME, SO MUCH FOR BUCKINGHAM, and THE QUEEN OF STAVES. She is currently published by Kotu Beach Press.

She also has a collection of short stories and verses called WHY GRANDMA BOUGHT THAT CAR.

She’s the co-author of HOW TO BE A WRITER IN THE E-AGE…A SELF-HELP GUIDE, written with Amazon #1 seller, Catherine Ryan Hyde.

Her latest book is THE AUTHOR BLOG: EASY BLOGGING FOR BUSY AUTHORS.

Writer’s Digest named “Anne R. Allen’s Blog…with Ruth Harris” one of the “Best 101 Websites for Writers”, and the blog made The Write Life’s list of the Best 100 Websites for Writers for 2017.

Anne is a graduate of Bryn Mawr College and spent twenty-five years in the theater–acting and directing–before taking up fiction writing. She is the former artistic director of the Patio Playhouse in Escondido, CA and now lives on the foggy Central Coast of California with an imaginary cat and a lot of fictional people.