90s Throwback Thursday Jams – Lauryn Hill: Tell Him

This jam right here…

 

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New Author Tip: What is the difference between a blog and author website, and do I need both?

Whenever I am out and about the first question people ask: “Do you have a website?” So I thought I’d talk briefly about the difference between a blog and an author website and if you need both.

First, no. You don’t necessarily need both, though I do recommend it for authors with several published books. But, first, let’s get into the major differences.

Though both are referred to as “websites” a website is different from the blog in that it is something that is static and unchanging. It focuses on the author and his/her work without the distraction of too many other elements (like new posts). Sometimes websites just have one page and that’s OK. The purpose of the website is to give immediate information about who the person is, what it is that they do and how you can stay in touch with them and their work. These things must be understood immediately upon visiting the author’s website.

A blog is the place where the author (that’s you) would write on a regular and consistent basis. Deriving from the word weblog, blogs are technically also websites but the differences is that readers can come to learn more about you as a person and become familiar with your work through your consistent posts. They can get to know you personally and as you are writing your book, not just by reading your published work. A blog is always changing as the writer is always posting new content and is much more interactive than a website which is the basic difference between the two. Blogs have comments, sharing options and catch the attention of Google much better than a static website.

So the major difference is:

  • Website- Static, to the point, unchanging (can have widgets and things but does not change as much with updated posts.)
  • Blog – Constantly changing, interactive, easily indexed by Google

The question is: When should you invest in a website or blog?

If you have no books out, it would make more sense to start a free WordPress blog before investing money into a website. Use the free blog to get a feel for blogging and writing publicly, and use it as a way to build your platform by adding value that brings readers. Don’t just talk about your writing, talk about your life in general. Share your favorite kind of music, movies, or whatever pertains to the subject of the book you are writing. Also, learn more about blogging in general.

I am not going to get into the “Is writing blogging?” debate. I am just going to say that if you’re a writer using blogging to connect with readers you should probably take the time to learn a little bit about how your blog platform of choice works if you hope to do well. No, I don’t think just publishing posts alone is enough. You can write until you’re blue in the face but if you don’t know how to add tags and categories, set up an about or contact page, connect social media, add a follow button and all of the basic stuff, your blog is just going to sit there doing nothing. People may find you eventually, but understanding these basics will help them to find you quicker.

In any event, use blogging as an opportunity to be social, make new friends, and network with professionals. Blogs are interactive and a great way to keep your readers updated. It’s also the easiest way for you to get to know your audience on a level beyond the basics. You can tell by likes, comments or social shares what kind of content people like. This will help you to produce more valuable content and that’s what you want.

So, website? Blog? Both?

If you have several books published I would say to have both a website and a blog, with the blog accessible through your website.

I am not saying you have to spend a lot of money on a website but it should certainly be part of your budget strategy when you are ready to begin. I don’t understand why in every other business people understand that to start a business is to also start a financial plan as well, except when it comes to writing. Publishing books, my dearest Indie Authors, is not free. It doesn’t have to cost a lot of money to publish a book but it will cost something. Create a budget for that something and don’t publish the book until you can afford to do so. If you want to become a Self-Publisher you will need to be just as financially responsible as if you were starting any other business. Let’s start taking ourselves seriously as authors! And if you’re serious about publishing you must consider thinking like a businessperson and the basics of all businesses are having a website where people can learn more about that business. If you’re a serious author you should have a website.

But, your blog can also certainly act as your website….with a few changes.

Because the blog and the website still have major differences, if you do this (have your WordPress blog act as your website) consider making a few changes to your blog:

  • Use your author name as your blog name and purchase a domain name. If you intend to use your blog as an author blog you are going to want it to be something like: www dot yournamehere dot com, and not www dot tanyaforeverlove dot wordpress dot com. Yes, this blog is not named after me but don’t be like me. But, also consider that I have an author website that is named after me already and this blog is linked to that site. I can send people to yecheilyahysrayl.com and they can still access this blog and that’s what you want: a place where people can access all of you in one place.

 

  • If your blog is also your website (and you blog using WordPress), consider setting up a static or landing page. I can just tell people to go to yecheilyahysrayl.com and they will find everything they need on me (including this blog). But if you are using your blog as your website, remember, the major differences between the website and blog is that the website is static and gets straight to the point. There is no long list of posts to sift through and what the person does is immediately available. An author website focuses ONLY on you, the author, and your work. It’s unchanging and provides everything someone would need to learn more about you without the added commentary, widgets, theme changes and constantly updated articles. This means that if your blog is your website, you may want to change your blog name to reflect your author name, create a domain name of that name and then, you may want to also create a static page.

To create a static page on your blog, first, create a new page.

Dashboard > Pages > Add New

Make this a landing page. A landing page is a single web page used to promote a business or product. Click on my Stella Trilogy Page Here for an example. It was once the static page for this blog. Notice the number of comments. I also sold books through that page. By being able to keen in on the books with no other distractions, people were capable of focusing on the work. That’s what you want and that’s what author websites provide. If your blog is your author website, you can provide that same kind of focus by adding a static page.

After you’ve published your new page you’d want to make it your static page.

Go to your dashboard

Setting > Reading >

Under Your Homepage Displays, check static and then check the landing page you just created

Now, when you tell people about your website they won’t be distracted by your recent blog posts, sidebar widgets, comments, etc. It will act as an author website but also a blog.

Cons: Of course, there are pros and cons to everything. One con of having a static page on your blog is that sometimes it can be harder for people to access your blog posts and follow you. If people have to look for stuff they usually leave. This is one reason I took down my static page. Depending on your theme of choice, people won’t be able to access your blog posts or follow you with the static page up. With this theme I am using, the static page doesn’t even show my follow button.

Which comes back around to why I think, if you have several books out and have established yourself, it’s easier to have both.

  • If you have no books out and are just getting started, create a free WordPress blog and be sure to name your blog after your author name as it will, for now at least, also act as your author website and people will try finding you first by your name so it’s easier.

 

  • If you have several books out have both an author website and a blog. I suggest using either WordPress to create your author website or Squarespace and then making sure that your blog is accessible through your website. You can create a blog through your website platform (i.e. through Squarespace) or you can create a blog on WordPress separately and then just link it to your website. Either way, you want people to access the blog through the website.

I am Soul Virtual Blog Tour Day 1

It’s Day One of The I am Soul Blog Tour! Come on over to Vearna’s Blog to check out the first poem on the stop. Thanks Vearna. *Comments disabled here. Please meet me on the other side.*

Vearna Gloster

Bio

Yecheilyah (e-See-li-yah, affectionately called EC) is an Author, Blogger, and Poet and lives in Marietta, GA with her wonderful husband.  She has been writing poetry since she was twelve (12) years old and joined the UMOJA 23 years old Yecheilyah published her first collection of poetry and in 2014 founded Literary Korner Publishing and the PBS Blog where she enjoys helping other authors through her blog interviews and reviews.  The PBS Blog has been name among Reedsy’s best book review of 2017 and 2018 and has helped many authors in their writing journey.  I Am Soul is her fourth collection of Poetry.

HER SKIN

She has heard for too long now

that her pores breathe the colour of slave ships,

Thah chains has been in her smiles,

That her skin shines like a beacon on shame

Sprinkled across Mississippi cotton fields.

Sometimes her beauty sticks out

Like the moon…

View original post 218 more words

Yecheilyah’s 2nd Annual Poetry Contest: Poets, Please Check Your Email if You Entered

REMINDER: POETS WHO ENTERED THIS CONTEST. PLEASE CHECK YOUR EMAIL ASAP. CHECK YOUR JUNK AND SPAM FOLDERS. IF YOU’RE USING GMAIL, CHECK THE PROMOTIONS FOLDER. WE NEED THE REQUESTED INFORMATION FROM EVERYONE WHO ENTERED THE CONTEST AS SOON AS POSSIBLE. THE FROM NAME IS YECHEILYAH AND THE SUBJECT LINE IS THANK YOU.

THANKS SO MUCH!!


For the rest of you, be sure you are following this blog as well as my other social media accounts for updates on this contest! Your first time here? Not sure what this is all about? Visit the original post HERE.

Yecheilyah’s 2nd Annual Poetry Contest: Entry Submission Acceptance ENDS TONIGHT!!

You have until 11:59pm EST to get your poems emailed to me!!

When that clock strikes 12:00am I will not be accepting any more entries so yes, you have time to enter after you get off work people!

DO NOT miss out on this. There is NO entry fee to enter and tons of prizes on the line. Money, publishing, promotion, books. Nothing to lose. Everything to gain!

LEARN MORE ABOUT THE ENTRANCE GUIDELINES AND PRIZES BY CLICKING HERE.

Submit a poem on self-love / self-care in some way, subscribe to the email list (you need to subscribe so you get updates on the contest) and then email your poem to: yecheilyah(at)yecheilyahysrayl(dot)com

Go Go GO!!


Be sure you are also following our sponsors and judges!

Follow Tehilayah’s Blog HERE
Follow Lisa’s Blog HERE
Follow Kathy’s Blog HERE
Follow Tinzley’s Blog HERE

Your Blog

A platform. A podium. A stage. A virtual loudspeaker in every corner of the world. A map. A tour guide. A historical document. An ear. A hug. A friend. A translator of every language. A light. A dictionary. A notebook and pen. A portrait on the wall. A wall. A spreadsheet of feeling. A prayer. A song. An instrument. A melody for the broken. A doctor. A midwife. A counselor. A teacher. A healer. Your blog is so much more than a blog. Your blog is a voice.

3 Lessons from a Book Festival

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Book Fest, 2018. Georgia State University

Saturday, I attended another live book signing event, the inaugural Atlanta African American Book Festival. It was not my first signing but it was my first festival. Here are some things I learned.

Spend Modestly on Your Decor

I saw many beautiful, grand banners and signs at the festival. The authors did not come to play ya’ll. They DID that. I couldn’t stop smiling. Of course, my main focus was on my table but I wouldn’t be EC if I didn’t observe the environment around me, if I didn’t seek out a learning opportunity.

I noticed that the tables that were neat but modest sold at the same rate as the tables that were elaborate and fascinating. While captivating, without the personal appeal of the author talking and engaging with the people, the large banners and signs didn’t add anything extra far as I could tell. Not to mention that many of these banners are very costly. I took this lesson from it:

Spend modestly on decor. It’s nice to go big (go big or go home right? Lol) BUT, if you can’t afford it, don’t overthink it.

You don’t have to spend a lot of money to attend a live event. I got lots of comments on this poster:

Most loved table art goes to: The I am Soul poster!

I got it made at Walmart for less than $20. You don’t have to have a boring table but you don’t have to spend a fortune. Between Walmart, Dollar Tree, Hobby Lobby and, surprisingly, Ross Dress for Less (go in the area with all the household stuff, usually in the back…you’re welcome) you can find some expensive-looking stuff that’s actually pretty cheap. Also, don’t forget that you are a big part of the experience. You are the star. Without you, it’s just expensive plastic. I didn’t even get to use my card-reader and no one paid much attention to the bookmarks. I am not saying to have these things is wrong. There are some very basics (like a card-reader and apparently that cash app is hot) you must have at a live event. I am saying not to stress out if your table isn’t grand.

Don’t Overcharge Your Readers

 

Book Fest 2018, Georgia State University

I was surprised to discover many books in the $20 range. For non-celebrity Indie Authors people never heard of, I thought this was a bit much. Personally, I wouldn’t charge over $10 for a copy of my book at an event. I say this not to indicate you should just give your work away, but I think it’s a good idea to give your readers the exclusive by offering them books at a price lower than if they had to pay for shipping. By showing up readers can purchase a discounted copy of some of their favorite books of yours in paperback. They have probably traveled to see you and you probably bought your books in bulk at a discount anyway and you don’t have to ship the book to them. I think that’s deserving of the people who choose to support you. People may pay $20 for a book at a celebrity signing or for a book direct from Amazon or your author website, possibly, but I think it’s a good idea to give readers something special at signings.

Live in the Moment

 

 

I did something different this time around. I didn’t post images of the event until I got back to the house. I didn’t live stream or rush to upload anything. I enjoyed the moment laughing with my husband and friend, talking to the authors and guests and taking pictures. We are so caught up in “Live Streaming” our lives these days so that other people can “see us” “in” the moment that we forget to enjoy the moment for ourselves. I had a much more enjoyable time selling books, practicing my pitch, mingling with guests and passing out my business cards than I would have trying to add hashtags to an Instagram post as someone walks past my table, buying nothing because my head is down. Personally, I attend live events because I enjoy networking with the people and creating memories I can look back on in pictures, not because I think I must. We only have one life to live and I want my children and grandchildren to look back on these pictures as proof that they can do anything they want to do if they only believe they can.

 

View all the festival pics plus more on my author website here.