email marketing
-
Remember to Back Up Your Content!
I logged into my WordPress dashboard this morning, and my last 5-6 posts were gone, including paid book reviews. Can you hear my heart breaking? Thankfully, after about thirty minutes, they showed up! Too bad I had already deleted the tweets to what I thought were now dead links. Way to go, Yecheilyah. A glitch,… Continue reading
-
Dear Indie Author, No One Wants to Subscribe to Your Newsletter (Do this Instead)
I used to ask people to subscribe to my email list, and almost no one ever did. It was also cringy to ask. And then I realized I was working harder than I needed to. The truth is, asking people to subscribe to your email list is boring, and no one wants to do it.… Continue reading
-
5 Lessons I Learned from In-Person Networking
With back-to-back events, it’s been a busy few weeks. Here are some networking lessons I learned so far: Wear Your Brand One of the first things I noticed at the AOD (Accountability on Demand) Live business conference was that many people wore their logo, slogan, or tagline on their shirts and clothing. At Poet Fest,… Continue reading
-
Do You Have Permission to Mass Email?
I am squeezing this post in, in the middle of packing, so I won’t keep you long. Ahh. The author’s email list. Some hate them. Some love them. Either way, this is for the people who use them. Before you send that email, do you have permission? What do I mean by permission? This is… Continue reading
-
Let’s Stay in Touch
Hey ya’ll, hey. With yesterday’s social media shenanigans, I want to drop in to give some tidbits about how to join my author list for those of you who might not be subscribed but thought you were. First, you should know subscribing to this blog is not the same as subscribing to my author email… Continue reading
-
What Indie Authors Could Learn from the Instagram + Facebook Outage
Today, October 4, 2021 Facebook and Instagram went down in the US. This is nothing new. Facebook and Instagram have had outages before. I have no doubt everyone will be back online soon. That linked article said this happened this morning, but I was on Instagram and Facebook, and it was working fine, so the… Continue reading
-
7 Common Sense Reasons You Should Build an Email List
Direct Communication Many Indie Authors don’t see the immediate need for an email list until after a book is born. That’s because after a book is published we come to see the pertinent role emails play in driving traffic to our blogs, websites, and increasing revenue. According to The Direct Marketing Association, email marketing on… Continue reading
The PBS Blog 