Black History Fun Fact Friday – Dr. Joseph N. Jackson

If you follow me on Instagram, then you are already familiar with this name. You may not, however, be familiar with his legacy. Dr. Jackson is many things: an inventor, businessman, scientist, and humanitarian. He’s the Co-founder of the Black Inventions Museum, Inc. and still invents today. But before we get into Joseph’s life, we must establish some additional facts.

1955-Nov-Radio-TV-News-REMOTES
Lazy Bones Wire Remote

Jackson didn’t invent the remote itself. He improved on earlier inventions, making the TV remote what we know it to be today. Nikola Tesla created one of the world’s first wireless remote controls, which he unveiled at Madison Square Garden in New York City in 1898. However, Tesla‘s boat remote was a flop. Another remote version was developed called “Lazy Bones,” and was connected to the television by a wire. The wireless remote control, called the “Flashmatic,”  was developed in 1955 by Eugene Polley.


Joseph was born in Harvey Jefferson Parish, Louisiana the fourth of eight children. At 17 he worked as an oil field tool maintenance help and police. He also went to school while he worked learning how to repair televisions and later owned his own repair shop for seven years.

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In 1961, Joseph received his GED and went to television repair school at night. He also owned and operated a radio and television service shop part-time in Fayetteville, North Carolina, near Fort Bragg where he was stationed.

I found it fun to discover that he was stationed in Fayetteville near Fort Bragg because it was the same place my husband was stationed when he was in the military as an engineer and equipment operator. Also, like hubby, Joseph was honorably discharged from the Army. Great men think alike 😉

After being honorably discharged in February 1968, Joseph re-enlisted in June 1970, working as an engineer equipment technician in Korea. Joseph graduated from the Army Recruiting and Career Counselor School in 1971 and transferred to California in 1973. He was an Army Recruiter and Career Counselor until his retirement in July 1978.

Before his retirement, Joseph also completed his degree in Business Administration at Columbia College and holds a Doctorate in Applied Science and Technology from Glendale University.

remote

As an inventor, Joseph invented what led to the precursor of the V-Chip, the technology that is used in the television industry to block out violent programs and the creation of the TV Remote Control. Joseph still invents today and has founded Protelcon, Inc., in 1993 to market and distribute, the TeleCommander, the first empowerment television accessory designed to give parents control over the viewing content of children.

Dr. Jackson has had numerous appearances on local television, and several articles published in the “Los Angeles Times, Long Beach Press Telegram, The Los Angeles Sentinel, The Wave” and other local newspapers. He also appeared in “Jet Magazine,” on January 19, 1978. He is a member of The Black Business Association of Los Angeles, The Hawthorne Chamber of Commerce, and served on the Advisory Board at Cal State University of Long Beach School of Engineering.

Dr. Jackson now serves as Patent Consultant to many potential inventors throughout the country.


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Tall Tales Book Shop Copyright©2018. Yecheilyah Ysrayl

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Blogging and Time

One of the many complaints I hear from new bloggers is concerning time. Blogging takes a lot of time. This is true and time is a very precious thing. How we spend our time is a big deal. What you spend time on today can directly influence your day tomorrow or weeks and months ahead. These days, I don’t have a lot of time to blog and I am not mad about it. I have shifted my perspective on a lot of things, one of them being better managing my time. The PBS Blog is still growing and there are new subscribers daily even if I don‘t blog daily and engagement is decent. My posts are shared daily. All of this from not blogging. I am wasting time just talking about it, actually. I am sitting here writing a blog post when I should be doing laundry.

Define Your Purpose

What are you using your blog for? Do you plan to monetize your blog? In other words, get paid for blogging? Do you intend to keep your content free? Are you using your blog to reach more readers? Build an audience? Are you an author blogger or business blogger? Authors use blogging a bit differently than business bloggers. (I recommend Anne R. Allen’s book The Author Blog: Easy Blogging for Busy Authors) How are you using your blog to your advantage? This question is important because it will determine how you spend your time. Define your purpose for blogging. Don’t just say because you like to write or something vague like that. Be specific. Why did you start a blog and where do you want it to go? One thing I love about Dr. Boyce Watkin’s emails is that he has a clear purpose and everything goes back to that. His thing is Financial Literacy and by the end of every email you know that.

Your Purpose Can Change

Your purpose may also change as you grow and that’s not a bad thing. I didn’t know what I was blogging for when I first started. It took a couple years for me to figure that out and to narrow it down. I am here to connect with readers, black history buffs, to coach new bloggers of the WordPress platform, and to build with Independent Authors. Everything I do on this blog will ultimately go back to one or all of those points. I will either be writing, offering information on black history, giving out blog and writing tips or supporting Indie Authors. Everything I do must be consistent with these things. You may say, “but you didn’t say poetry and certainly you write poetry on this blog!” Truth. I also host a yearly poetry contest and I also didn’t mention inspiration though I am always offering words of encouragement. But this all falls under one of my core points.

Connecting with Readers

Poetry, Short Stories, Creative Writing pieces, Music, Testimony, e.g.

Black History Buffs

Black history articles and little known historical facts

Blog Coaching for New Bloggers of WP Platform

Blog Tips

Supporting Indie Authors

Book Reviews, Promoting / Supporting other Authors, Writing Tips

Build a Schedule

I cannot speak enough about being consistent and having some kind of schedule can help with that. If you think this is unnecessary, then you should probably reevaluate why you’re blogging. Personally, I don’t want to do anything that does not provide some kind of value. If I am incorporating anything in my life whether it’s a blog or a new diet it had better give me a return in some way. For this to happen consistency is necessary and having a schedule can help.

Consistency doesn’t mean every day. Consistency just means regularly. This can be once a week or once a month. (I wouldn’t recommend once a month. I’d try for at least once a week) You don’t have to blog every day but you do have to know what you intend to get out of it. Again, what’s your purpose? Everything will go back to your reason for blogging in the first place. How you blog, your blog schedule, and your content will all come from why you are here. Once you know that, you will be able to build a schedule around this purpose and decide how much time you want to spend blogging. Consistency builds trust, trust builds value and value builds support.

Decide Exactly How Much Time You Want to Spend Blogging

If you are reading this post it probably means you are short on time to blog. You may be too busy to blog regularly but you do want to keep connection with your readers. Once you know why you want to blog and you have created a schedule for your blog, decide how much time you want to actually spend blogging (which should be a part of your schedule). If you only want to spend two hours on your blog just spend two hours on your blog! If it takes longer than two hours to draft a post, save it for another day. We will still be here.

Choose a Time to Offer Support Only

Schedule some time toward supporting other blogs. This is good because if you support others, others will support you even when you are not blogging. Supporting others can take 2 minutes or 30 minutes depending on the kind of support you’re offering but it doesn’t have to be grandiose. Supporting other bloggers can be as simple as liking their new post or sharing it on social media. It can be as complex or as simple as you want it to be. Since we are talking about managing time, you may be thinking:

“But EC, I don’t have time to spend on my own blog and now you’re saying I have to spend time on someone else??”

Firstly, you don’t have to do anything and secondly, I know and I get it. I must also admit that I need to spend more time on other blogs too. I don’t have as much time as I used to for blogging but supporting others, even if it’s just to retweet them, is something I squeeze in. Stephen King said, “If you don’t have time to read, you don’t have time to write.” Likewise, if you don’t have time to be supportive of someone else blogs, why should anyone support yours? Choose a time (even if it’s a few minutes) simply to offer your support to someone else’s blog. Don’t mention your own blog and please don’t leave your blog link in their comments. That’s spammy and disingenuous. Make this time specifically about others and not you.

I read something once on Instagram the other day that applies nicely to this: “You don’t build a business. You build people and the people build the business.” I don’t know who said it but I’d like to apply the same to blogging: You don’t build a blog. You serve the people and the people build the blog. This blog is made up of people. I didn’t build this, the people did. YOU did.


Have you grabbed your copy of Even Salt Looks Like Sugar yet? Have you reviewed Even Salt Looks Like Sugar yet? What are you waiting for?? Grab your copy now and leave an honest review when you’ve finished reading! CLICK HERE.

Black History Fun Fact Friday – How the Election of 1960 Changed the Majority Black Vote

On the tail-end of his TMZ interview, Kanye West posed a question, “is it true that blacks used to be Republican?” He went on to say, “the majority of African Americans used to be Republican….what was the reason that majority of blacks went from being Republican to being Democrats?”

I thought it would be a good time to merge current events with a fun fact for anyone who may have been left confused. While I won’t say that every black American did so (that wouldn’t be accurate), it is true that until the 1960s, the majority black American voted Republican. And for the record, let me be crystal clear: I am not a Republican and I am not a Democrat. They are two wings of the same bird as far as I am concerned. Malcolm X said it best:

I’m no politician. I’m not even a student of politics. I’m not a Republican, nor a Democrat, nor an American – and got sense enough to know it. I’m one of the 22 million black victims of the Democrats. One of the 22 million black victims of the Republicans and one of the 22 million black victims of Americanism. And when I speak, I don’t speak as a Democrat or a Republican, nor an American.

– Malcolm X, (1964). Speech, The Ballot or the Bullet. Retrieved from http://americanradioworks.publicradio.org/features/blackspeech/mx.html

Due the African American experience in this country (U.S.), most black voters I’ve spoken to support the party they feel are in the best interest of black people (even if they really aren’t, ijs) and back then this party was the Republican party. It was the party of Lincoln, who many blacks saw as a hero because of the Emancipation Proclamation, freeing the enslaved in certain states.

A little-known fact is that Martin Luther King Dr. was closer to Republican candidate Richard Nixon than he was Kennedy. King and Nixon were friends. They met in Ghana in March 1957 and agreed to stay in touch. That summer, Nixon worked with King to strengthen the 1957 Civil Rights Bill.

Nixon and MLK

“I will long remember the rich fellowship which we shared together and the fruitful discussion that we had,” Dr. King later wrote to the vice president, telling him “how deeply grateful all people of goodwill are to you for your assiduous labor and dauntless courage in seeking to make the Civil Rights Bill a reality… This is certainly an expression of your devotion to the highest mandates of the moral law.” – MLK

Nixon replied, “I am sure you know how much I appreciate your generous comments. My only regret is that I have been unable to do more than I have. Progress is understandably slow in this field, but we at least can be sure that we are moving steadily and surely ahead.” (Read Nixon’s full letter to King Here.)

King and Nixon talked often and after a black woman in Harlem stabbed Dr. King at his book signing in September 1958, Nixon was among the first to write to him.

Why are we talking about this?

Because what halted their friendship had a lot to do with what also ultimately halted the majority black vote of the Republican Party.

In his fiery inaugural speech in January of 1963, the new governor of Alabama, George Wallace had pledged, “segregation now, segregation tomorrow, segregation forever.” (you know, the clip used in every documentary about the civil rights movement) This launched civil rights protests throughout the city of Birmingham, Alabama.

Birmingham at the time was already a very racists city. It was where lots of Civil Rights activity took place that was met with violence and the city was nicknamed Bomingham because of the number of bombings that took place on a regular basis from people in opposition to integration. Such bombings resulted in the bombing of homes and lead to such tragedies as the bombing of the 16th Street Baptist Church on September 15, 1963 killing four little girls. The church stood in an area common for such attacks.

When King was arrested on October 19, 1960 during a sit-in protest of lunch counters in Atlanta and sentenced to hard labor, Civil Rights Activists approached both sides, Democratic and Republican, rallying for someone to do something to get King out of jail. Nixon even got a visit from Jackie Robinson, asking him to help with getting Dr. King out. Robinson was opposed to John F. Kennedy as President because he thought he was weak on Civil Rights and so did many black Americans at that time. It was common knowledge that the Democrats had the support of Southern racists. During the campaign, Kennedy raised suspicions in the black community by his support of Southerners, meeting privately with them and promising Governor Vandiver that as president he would never use federal troops to force Georgia to desegregate its schools.

Long story short, Nixon shot Robinson down, saying, it would be “grandstanding” to speak out in defense of King, according to his aide William Safire. This forever changed Nixon and King’s relationship….and King’s endorsement.

“I always felt that Nixon lost a real opportunity to express … support of something much larger than an individual, because this expressed support of the movement for civil rights in a way. And I had known Nixon longer. He had been supposedly close to me, and he would call me frequently about things, getting, seeking my advice. And yet, when this moment came, it was like he had never heard of me, you see.”

– Dr. Martin Luther King Jr.

It is my opinion that Nixon withdrew because he had ulterior motives with starting Cointel Pro, the Counter Intelligence Program that destroyed such black revolutionary organizations as The Black Panthers.

Meanwhile, Bobby and Jack Kennedy discussed the political ramifications of getting King out of jail. Senator Kennedy phoned Governor Vandiver asking if there was anything the Governor could do to get King out. (Thomas, Evans (2013). Robert Kennedy: His Life. pp 103.) Vandiver didn’t want to do it but he wanted Kennedy to win the presidency. A call was made to Coretta Scott King, word got out about the phone call, rumors spread, and shortly afterward, King was released from jail. Upon landing in Atlanta, King endorsed Kennedy and because blacks supported King, they supported Kennedy in mass.

While I cannot say for sure this swung the black vote in the Democrats favor 100% (there’s no way to provide proof of this on my part), I do know it had a LOT to do with it.

“Nixon in 1960 won just 32 percent… Four years later, facing Barry Goldwater, Lyndon Johnson won 94 percent of the black vote, which set a demographic pattern that endures.”

(Frank, J (2013, 21 January). When Martin Luther King Jr. and Richard Nixon Were Friends. Retrieved from https://www.thedailybeast.com/when-martin-luther-king-jr-and-richard-nixon-were-friends)

Meanwhile, Kennedy had been in the White House for years and had not delivered on his promise to support new anti-discrimination measures. When he was a Senator, he had promised that he would which resulted in a ton of support from African American voters.

“The first thing the cracker does when he comes in power, he takes all the Negro leaders and invites them for coffee. To show that he’s all right. And those Uncle Toms can’t pass up the coffee. They come away from the coffee table telling you and me that this man is all right. Oh, I say you been misled. You been had. You been took.”

– Malcolm X

Malcolm X, By Any Means Necessary: Malcolm X Speeches and Writings (Atlanta, GA: Pathfinder Press, 1992), 59

It wasn’t until violent protests forced Kennedy to act that he did act. Racial tensions had reached a fever pitch. American citizens were horrified to see blacks being bitten by dogs, beaten with clubs, and drowned with water-hoses. Protests were getting more violent. All of this led up to the signing of the Civil Rights Act.  John F. Kennedy proposed and Lyndon B Johnson signed the Civil Rights Act of 1964 which ended segregation in public places and banned employment discrimination on the basis of race, color, religion, sex or national origin, and is considered one of the crowning legislative achievements of the civil rights movement

…and many blacks have been voting Democratic ever since.

“He was sentenced to six months at hard labor, but presidential candidate John F. Kennedy reached out to the King family and helped secure Dr. King’s release, earning him pivotal black votes that would help him win the presidency that year.”

Black Then, (2017, 25 August) October 19, 1960 – Martin Luther King Arrested in Atlanta Sit-In Protest. Retrieved from https://blackthen.com/october-19-1960-martin-luther-king-arrested-in-atlanta-sit-in-protest-video/

“The government itself has failed us. And once we see that all of these other sources to which we’ve turned have failed, we stop turning to them and turn to ourselves. We need a self-help program, a do-it-yourself philosophy, a do-it-right-now philosophy, a it’s-already-too-late philosophy. This is what you and I need to get with. And the only time – the only way we’re going to solve our problem is with a self-help program. Before we can get a self-help program started, we have to have a self-help philosophy.”

– Malcolm X

You’re Invited!

I am celebrating another mini milestone. On Sunday, October 7th, I got two of my books approved to be carried at another bookstore, making the 3rd Bookstore in Atlanta carrying at least one of my books (Nubian Books and the Medubookstore are the other two.)

The Road to Freedom – Joseph’s Story* is on shelves now and my newest release Even Salt Looks Like Sugar will be available at Tall Tales Book Shop within a week or so.

For those of you who do not have the new book, I am offering you an opportunity to come out to this event and celebrate with me. I will have signed paperback copies of Even Salt Looks Like Sugar and I’ll also be reading from the book. This is also a great time for a Q&A session. Is there something you would have liked to see happen in the story? Do you have a favorite part? Least favorite part? Ask me all the questions you want!

There will be light refreshments available so you can get your snack on too while I tell you a story (and then we can go out to dinner afterwards for some real food…. tee hee). Get a picture with me, or bring another book of mine you have to be signed. Either way, come on out and show some love! If you have not been to one of my signings yet, this is your chance! You know they be lit! It doesn’t matter which of my books you have, bring them to be signed!

Not Subscribed to my email list? You may want to go ahead and do that before December. In our December issue, I am revealing my strategy for getting my books into stores as an Indie Author. We’ll discuss consignment, distribution through Ingram Spark or other platforms, and the review process if the store requires one. CLICK HERE TO SIGN-UP. You will get an automatic welcome email. Please check your Spam and Junk folder for it.


ATL, don’t forget to stop through next week for Tinzley Bradford’s 4th Quarterly Settle-free Mixer! The time has come and I am honored to be among such talented professionals. Self-care and self-love is soo important and we are talking about that and so much more. 

If you have read Even Salt Looks Like Sugar, please remember to leave a review if you’re feeling so obliged! Thanks so much!! As usual, your time and attention is most appreciated.

Guest author: Yecheilyah Ysrayl ~ NEW: Even Salt Looks Like Sugar: a novella

Thanks Again Sue!

Sue Vincent's Daily Echo

A new book by Yecheilyah Ysrayl…

Wanda wants nothing more than to escape the oppressive upbringing of life with her abusive foster mother. Miss Cassaundra manipulates the system by bringing lost children into her home turned whorehouse and collecting the money. Wanda knows what it’s like to be abandoned and has no doubt Abby is Cassaundra’s next case. When an opportunity arises, that could save them both, Wanda must find a way to get the paperwork that will secure their freedom. But Cassaundra’s got eyes everywhere and no one can be trusted when even salt looks like sugar.

What Readers are Saying:

“I loved the dynamic between Wanda and her BFF, Rosa. They grew up in foster care together and had each other’s backs no matter what.This was a quick read, more like a short story. It held my attention and gave some good info on the foster care…

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9 Authorpreneur Habits You Can Start Today

Usually, I present author tips for new authors but this is not really a new author tip. This is more so for those authors who’ve been publishing for a while and want to level-up their writing career. Also, these are not rules, must-haves, should-haves, writer commandments, should-dos….you get the point. I call these tips because they are nuggets and tidbits I’ve picked up along the way that may help you. In the end, everyone must find their own way. I just hope I can help in that journey by sharing what I’ve learned. Will this be helpful to you? Maybe not. But also, maybe it will.

What is an Authorpreneur?

Authorpreneur means merging the concept of being an author and an entrepreneur. Typically, an author’s book stops selling after their family and friends have bought it and then it swims in the Amazon sea of unread books. Most authors starting out will probably not sell more than 100 books. This is a real bummer considering the amount of time, emotional investment and money this author may have put into the book. Going from Author to Authorpreneur is not just about writing books and publishing them on Amazon. For most Indie Authors, Amazon royalties will not be enough which is why I think it’s so important to develop more entrepreneurial habits. Indie Authors must start to think about ways of earning money that will produce long-term sustainable income.

“Indie Fiction writers don’t fail at writing. Indie Fiction writers fail at starting a business. – Anne R. Allen

We are living in an age where you do not need to go to college to start a business and you do not need to be signed by a publisher to be a successful author. That’s why authors who are entrepreneurial and run their book publishing like a business are the authors that tend to be successful. Here are nine Authorpreneur habits you can start today:

Promote Your Books Offline Too

Something I have ventured into myself, get into the habit of promoting your books offline, not just online. There is an entire community of people who are offline. By neglecting them you are leaving money on the table. We can do radio shows, events, bookstores, book readings and a ton of other face-to-face activities that will help us to expand our brand. Social media is vital to an Indie Author’s career and very necessary. That doesn’t mean, however, that we should neglect other ways of networking and making money. Get out of your comfort zone and go talk to people face-to-face. As an introvert that is what I have had to do. I have had to get comfortable being uncomfortable. You will be nervous but by surrounding yourself with people who are a level up from where you are, you will see signs of your own growth.

Offer a product or service related to your book

I had a hard time coming to terms with this myself but I learned that you can’t be afraid to charge for your services. Yes, times are hard but that’s why your service is not for everyone. The people who need you and can afford you will invest in you but first, you must have something of value to offer. This product or service can be connected to your book in some way, but it must exist. You can become a motivational speaker or offer a service for something you do well. The book is the start, but it is just the beginning.  What do people need that you can provide? You may think charging for your services will mean that people won’t want to support you.

I’m not gonna lie to you. Some people won’t support you. There will be those who don’t think it’s worth it or that you’re valuable. There are also those who don’t trust you. They trust your free services but they may not value you enough to pay for it. That’s okay because charging means that you are reaching a certain group of people. These are people who see your worth, the value in your product/service and who can afford you. Also, those who do want to support you will when they can but they won’t complain about you. They may not have the money but they do understand your growth. Bottom line: You can’t talk butterfly language with caterpillar minded people. The truth is that free does not always mean valuable. Charging for a service increases the value of the product or service and produces a spirit of commitment from the client to follow through.

Dont spend a whole lot of time measuring your growth by numbers that are not representative of actual Sales

Checking your Amazon stats will drive you crazy, especially when Amazon’s algorithms is funny acting. Your Amazon ranking does not necessarily mean that you have made sales so dont hype yourself up too much or get down on yourself. I sold more pre-orders for Even Salt Looks Like Sugar than I did with I am Soul but you can’t tell by the ranking. I made it to number seven on Amazon’s ranking with I am Soul. Meanwhile, Even Salt Looks Like Sugar didn’t rank well at all. Shouldn’t it have if I sold more? My point is, your Amazon ranking or number of reviews does not always mean book sales so get out of the habit of measuring your success by what other people are doing. I’ve seen plenty of authors with less than 20 reviews do great things and make good money. The level-up is about results and real progress, not perceived progress. Look at your efforts and check to see if those efforts are producing actual sales, which nobody will see but you, instead of rankings that everyone sees but may not be representative of the truth. A good example of this is Alice Walker’s new book “Taking the Arrow out of the Heart.” At this writing it only has 3 reviews, but it is also a best seller.

Write a Book Business Plan

Serious business people have business plans to help them to map out the goals for their business. Creating a Book Business Plan for every book you release is a fun and helpful way to create a roadmap to help guide you through the process and to identify your goals for each book. The good thing? You can create this plan at any stage of the process. I am creating one right now for my new short story. It’s never too late to begin.

A business plan is a written document on the plans, goal, and overall creative vision of the business. It is what you plan to do and how you plan to do it. A Book Business Plan helps you evaluate the possibility of a new book idea in an objective, critical, and unemotional way. It provides an operating plan to assist you in planning your book release realistically and improves your probability for success. But you don’t have to create a boring and complicated business plan. You can take elements of the business plan and apply it to the pre-launch, launch, and post-launch strategy of each book that you write. Your business plan really just needs 7 Basic Elements:

1. Name your book
2. Write a Log-Line for your book
3. Write your book summary
4. Book Marketing Budget
5. Book Marketing Strategy
6. Publishing Timeline
7. Executive Summary (In a business plan, the executive summary is first but it helps to write it last for your book plan.)

Put Together an Author Media Kit

About 95% of Indie Authors don’t have a media kit which means that you can quickly rise above and stand out from the rest with yours. An Author Media Kit is a major marketing package that helps influencers to learn more about you and your work quickly. It ensures accuracy in news stories, helps people to promote you and your book and is free publicity (beats paid Ads).

7 Key Audiences Who Will Access Your Media Kit

  1. Journalist – Broadcasters, Talk Show Hosts,
  2. Bloggers – Easy access to photos bloggers can use, social media handles
  3. Reviewers— Amazon reviews in your kit
  4. Retailers
  5. Individual Buyers
  6. Event Planners
  7. Anyone Who Wants to Promote you or Your Book

One Key Goal of the Media Kit: Make these people’s job easier. By making their job easy, they are going to promote you and your book.

Purchase Your ISBNs

Get into the habit of purchasing your own ISBNs.

I know there’s a big debate in the Indie Author community concerning whether to purchase an ISBN number. I am not going to get into all of that. You can’t tell people what to do with their money. What I will say is this:

ISBNs are expensive, so I wouldn’t stress out if I can’t get one for every book. But, if you can afford to do so, and if you’ve already created your own company, it looks more professional for you to own your ISBNs and is a level up from what everyone else is doing. With your own ISBNs your name or your company name will be listed as the publisher of your books. As an Independent Publisher with your own ISBN, you can publish under your company name, go to a different printer if you choose, open your own account with major companies and opt for national trade distribution. You can even create your own team of publishing experts.

This post is not about doing what everyone else is doing. This post is about the level-up.

Get Legal

Speaking of ISBNs, get into the habit of legalizing stuff, starting with your name. Legalize your business or Author name. You can create a business name or register your author name as an LLC.

You can file the paperwork easily through Legal-zoom under an LLC, Sole Proprietorship, or S-Corporation (please Google these terms for further understanding on what they are). Or, you can just get a DBA. A DBA is a doing business as name that gives you the opportunity to legally write and conduct business under your author name. This will really give you the feel that you’re in business. You will be able to open a bank account in your business name, acquire a debit card, and do so much more. Sure, you can just set up a PayPal account but having a business bank account will take you to a new level of business. You can even upgrade your PayPal by setting up a business PayPal account that is connected to your business bank account. You can then apply for a PayPal debit card (which is free) which gives you another avenue to access your payments directly from your PayPal account. With a PayPal business account, you can purchase a PayPal Here card reader and accept payments on the go!

Website

Having a website for your author business is one of the most basic but professional things you can do. Even if this is just your blog it helps to have a website where people can access all your work in one place. To learn more about the difference between a blog and an author website and if you need both, see a recent post here.

Your website should be clean, well-organized, and not changing in design every three months. For blog websites, be sure that you have a clear follow button, contact page, about page, and visible social media widgets. Make it easier for people to find and follow you.

Business Cards

Get into the habit of carrying business cards around with you. You never know who you’re going to meet!

The truth is that people throw business cards away so I wouldn’t spend a lot of money on business cards. Keep it simple and professional and give your cards away sparingly. While you may have bookmarks that match your book covers, your regular, standard business cards—the ones you’ll pass out on the go at meetings and bookstores—should be simple, easy to read and clean. It should not have any major designs that distract from the important information, should include your name, business name, phone number, email address, website, and social media handles.

This does not scratch the surface I know, but I hope these basic tips can give you the push you need to put yourself in position to level up your writing career and go from Author to Authorpreneur!

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