The Evolution of a Book Cover

I’ve always enjoyed looking at book covers. In fact, choosing a cover is my favorite part of the Indie Book Publishing process. In the beginning, I didn’t care too much about the cover and that was cool. But then, as I matured, I started to look at my writing differently. I stopped looking at my writing alone and started looking at the book as a complete package. In doing so, I’ve learned that the best chances of a book succeeding is not just one thing, but a collection of things. Not just a nice cover alone or a well-written story alone, but everything together. That is what I’ve learned and that is how I will look at book publishing from now on. I will look at the process as a complete piece, a body that I must dress not just outwardly but inwardly and not just inwardly but outwardly.

I’ve been having a little success with I am Soul so I thought I’d talk a little bit about the evolution of the cover and how I think it has played a major role in that success.

To start, I wasn’t going to even release this book when I did. I was supposed to release book two of Nora December 20, 2017, my mothers birthday. Instead, I pushed that book back (it wasn’t ready) and released I am Soul.

I am Soul is a collection of poems from this blog as well as my personal journal, collected, compiled and edited into what is now my 4th collection of poetry. I call it I am Soul because some of the poems are personal, some of them are centered around the African American experience (a people of Soul) and also because people have always said that I have an old soul. Even as a kid people have said that I was mature for my age. For these reasons, I am Soul.

Grainy pic of me and I am Soul with old cover.

The first cover was decent. I liked it a lot. A purple book with a heart-shaped bible page. It was nice enough to land me the #7 spot in the African Literature category of Amazon before release day. It started at number 17, then dropped to number 9 and then number 7.

Screenshot_2018-06-24-11-14-59-1

But…

I liked the cover a lot but I didn’t love it. I couldn’t help but notice that the cover looked better electronically, to me, than it did when the paperback arrived. It also didn’t stand out very well on Amazon.

I AM SOUL- 3D

I still think this is a cute cover but it doesn’t look all that great offline. Once the book printed it didn’t look the same. The dark blue on top the purple didn’t pop. In fact, this is still the cover on Goodreads. I don’t know how to change it. At first I didn’t care but after awhile I had to follow my heart and change the cover. (A privilege of publishing books Independently. You can change what you want, when you want.)

I decided to try something that matched the name of the book and the content in full. When you think of Soul you think of something deeply personal and connected to that individual.

Soul is something Israelites (Blacks) have always had (think Soul Train), from our hair styles to our creative way of dance, the way that we dress, the way that we sing, and the way that we speak. We set the trends and nothing was more trendy than the Afro at the peak of the Civil Rights and Black Power movements. From the practice of shaving the head to pass as a free person in the antebellum south, to the Afro of the 60s and 70s that said that Blacks were proud of who they were and free to be so openly, natural hair had made a comeback.

FFxG
Young, beautiful Cicely Tyson.

In the 1950s-60s it was common for Black women in Africa to wear their hair in small bushes. In America, Black women stopped straightening their hair. Women like Nina Simone and Abbey Lincoln are examples. And then Miriam Makeba (“Mama Africa”) emerged with a fro in the January 1960s issue of Look Magazine and Cicely Tyson wore her hair in a fro on episodes of the CBS drama East Side, West Side. And as college students and political activists like Jesse Jackson and Angela Davis started wearing fros, the fro had eased on into the mainstream.

Before and After

 

It wasn’t just about hair no more than Samson’s locs was about being trendy. Those locs were a representation of power and strength and so the Afro was a representation of the social-economic and political era of the time. A time when Black men and women were gaining strength and reclaiming parts of their lost heritage, one hairstyle at a time. A similar revolution is taking place today. Black men and woman are embracing more of their natural selves and waking up to the true knowledge of who they truly are.

For all of these reasons, I felt an image of a Black woman wearing a fro spoke volumes concerning the kind of messages I was seeking to give with the poetry inside of the book. Not just the soul of one woman but the soul of a people. The soul of an era.

I still think both covers are nice in their own right but the one that sticks out the most and which embodies a much more clear message; the one that will not just appeal to those who are biblically conscious but reach a larger audience; the one that makes people stop in their tracks, is the new cover.

When I uploaded this to social media, readers responded immediately. This had not happened with the first cover.

 

 

The new cover got me new reviews…

Screenshot (42)

I submitted this book to two different bookstores. One using the old cover and one using the new cover. The one with the new cover got a call back and the book is beginning to sell at the store. I am still waiting on a response from the store using the old cover.

 

I’ve learned that book covers really are important because I’ve experienced how important they are. Don’t get me wrong, content is just as important. At the end of the day if there’s nothing special to read there’s nothing special about the book. I am Soul still had to be edited and get through the bookstore’s professional reviewers to be stocked.

But, when I walked into the store yesterday, I couldn’t help but notice that because of the cover, Soul stuck out more than some of the other books that I could tell, as an Indie Author, were also self-published. In fact, to my surprise, Soul was sitting right next to Nikki Giovanni’s A Good Cry. Whether someone just sat it there or not, I cannot be sure. But, I was sure enough proud. I wasn’t going to taint the moment with thoughts of how it got there. It was there nonetheless.

20180623_135158-1


Get I am Soul Now on Amazon

or Choose Your Retailer

Advertisements

Book Review Registry: OPEN

Before the week ends, I would like to inform you that my book review registry is open. I am looking for some good reading to do this summer. I have also slacked on book reviews for this blog. It’s time to get back into the swing of things. If you submitted a book that I have not yet reviewed, you may resubmit your book for consideration as a reminder to me. Also if you’ve emailed me at any time about reviewing your book, please use the form instead. I do not accept unsolicited requests for reviews. You MUST go through the form to be considered.

To register your book for a review

CLICK HERE.

 

Be sure you have read my book review policy HERE before submitting your book.

 

bitmoji-20180426025841
Enjoy your weekend!

KDP Print vs. CreateSpace (Comparing the Little Details)

Awesome comparison! KDP Print is something to consider. (Comments disabled here. Please refer to the original post)

chrismcmullen

KDP PRINT VS. CREATESPACE PAPERBACKS

I have published dozens of paperbacks with CreateSpace over the years, and have recently published some books (under pen names) with KDP’s new print-on-demand option.

While in many respects the two services are comparable (and both are Amazon companies), there are quite a few little differences.

DIGITAL PREVIEWS AND PRINTED PROOFS

There are several differences relating to printed proofs:

  • With KDP print, you don’t have to go through the manual file review process before you can order a printed proof. If you know what you’re doing, this saves 12 to 24 hours, but if you have a big mistake in your PDF files, CreateSpace’s manual file review would help to flag the issue before you waste time and money on a printed proof. However, both offer digital proofing tools to help catch mistakes before you order a printed proof.
  • KDP’s version of an interior reviewer…

View original post 1,933 more words

FREE ONLINE BOOK MOCKUP MAKER | Derek Murphy

I use a combination of Photoshop and covervault templates to create my book mock-ups but there’s a simpler version available for those of you without Photoshop or technical knowledge of the software.

Derek Murphy just debuted his free book mock-up maker. It’s super easy to use and you don’t need Photoshop to use it. Simply upload your cover and spine (if needed) and download a JPEG or transparent PNG file. Here’s mine for Renaissance and Revolution. As you can see it looks pretty neat.

Renaissance: The Nora White Story – Book I

Revolution: The Nora White Story – Book II

GET STARTED HERE

I also found 3 more unique resources for cover design.

You’re welcome 🙂

How Does Amazon.com Sales Rank Work?

Good breakdown.

chrismcmullen

AMAZON.COM SALES RANK

Amazon assigns a sales rank to every product that has sold at least one time.

The lower the number, the better the product is selling.

For example, a sales rank of 2500 is better than a sales rank of 375,000.

The product that sells the best in its category has a sales rank of 1.

CATEGORY RANKS

Amazon has different ranks for different types of products.

Books are ranked independently from sports equipment and video games, for example.

For a given type of product, there are also category ranks.

For example, a few Books categories include Romance, Children’s, and Science.

A great overall rank is more impressive than a category rank.

For example, a book has to sell quite frequently to rank 500 overall in Books, but can sell much less frequently and still rank 500 in Romance.

A good rank in a broad category is more…

View original post 2,918 more words

10 Ways to Write an Unforgettable Memoir | Shayla Raquel

jeshoots-com-219386-unsplash

Check out this most excellent post from Shayla on writing a memoir. Number One is a most important point. I always wanted to write a memoir but I stopped writing the drafts and deleted the sneak peeks I’d shared with my email list (so embarrassing lol) and decided to start over. I’ve learned so much since then with one of the major things being the difference between a memoir and autobiography.

1. Learn the differences between a memoir and an autobiography.
A common mistake is to pour your heart and soul into a book and market it as the wrong genre. An autobiography is a chronological telling of your life, but a memoir hones in on a specific timeline or event. It doesn’t mean you can’t have flashbacks or backstory; you can. But you must understand the big and subtle differences between the two before you write, publish, and market your story.

Ask yourself:

  • Does my story reflect on my entire life (autobiography), or a key aspect, theme, or event (memoir)?
  • Does my story start at the beginning of my life and progress to the end (autobiography), or does it start anywhere and move around in time and place (memoir)?
  • Does my story require hours of fact-checking (autobiography), or is it more personal, requiring less fact-checking (memoir)?

“A memoir is how one remembers one’s own life, while an autobiography is history, requiring research, dates, facts double-checked.”

—Gore Vidal, Palimpsest

Read more of Shayla’s Guest Post by clicking through to the original post here.

KDP Print Just Got A Whole Lot More Attractive

Nicholas gives us the scoop on some hot new upgrades to KDP for Print.

Nicholas C. Rossis

CreateSpace-Amazon logos | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksI’m sure most of you have heard the news by now, but if you haven’t, Amazon has announced some major changes to its KDP Print program. Only two days after I was telling people in this blog’s comments that I wouldn’t even consider moving to KDP Print from CreateSpace until Amazon addressed its two most glaring issues, the company announced it had. On top of that, it addressed my major problem with CreateSpace, thus making it a whole lot more likely that I will soon be moving over.

Problem #1: No Physical Proofs (Solved)

The first problem with KDP Print concerned its means of proofing your manuscript. Well, you can now order printed proofs from KDP. Proofs allow you to review a physical copy of your draft paperback prior to publication.

Note, however, that the process is a bit more cumbersome than the one CreateSpace uses. Specifically, here’s how you…

View original post 884 more words