I hope you are all doing well and all that good stuff. I have not blogged much lately because I am working on The Women with Blue Eyes and tons of other projects, including our 4th Annual Poetry Contest I want to get underway next month.
If you are new here, welcome to The PBS Blog! This is a great time for you to learn more about who I am through my most recent interview.
Below is a snippet of the interview and links with WRDE-TV, an affiliate of CBS. Also find links to Fox 34 and WBOC, affiliate of NBC. (If you read one, you’ve read the others cause it’s the same article, just on different platforms.)
What’s your best piece of advice for readers who desire to find success in their life?
Y: Faith without works is dead, so my best advice is to do your work. Get on your knees and pray and then get on your feet and work. I hate to sound so overly simplistic, but sometimes things are a lot simpler than we make them out to be. We must be willing to do the work necessary to manifest all that we believe we can achieve. Belief is good, but alone it is not enough so I cannot tell you to just believe in yourself. You must prove this belief with action. What you say you believe is one thing, but what you do exposes who you really are. Whatever it is you say you want, you must act on it for it to become a reality.
Not only must we love ourselves and believe in our ability, but we must also be prepared to do the work necessary to turn the unseen into the seen. Consistency is also key because while actions speak louder than words, consistency speaks louder than both. These skills Yah has blessed us with are not intended to serve only us. They are meant for us to multiply. This is possible when we combine a steadfast belief with a compelling work ethic.
Speaking of success, what does the word mean to you?
Success to me means to genuinely enjoy what you do with your life without sacrificing your authenticity. It means to multiply your gifts to serve as many people as is destined for as long as the breath of life is in your body and you are walking this earth. To do so with as much grit and love as possible, and to do it all while staying true to your integrity.
I know some of you are wondering about the effects of the Coronavirus on the book industry. Some of you have asked if you should still publish your books.
Yes, I do think you should proceed with publishing your books.
Based on the current climate, I also think it is wise for all businesses to expect some changes as a result of COVID-19, which is now a global pandemic, according to The World Health Organization. On Wednesday night, President Donald Trump also suspended travel from Europe to the US for thirty days, excluding the UK.
What we know for sure is there have been significant changes due to this virus. We have seen changes in the stock market, cruises, theme parks, tourism, sports, and travel. Factory closures in China (the world’s largest exporter, responsible for a third of global manufacturing. China accounts for more than 80% of imports of toys alone) led to a record low in the country’s Purchasing Manufacturing output. Italy, which has the world’s ninth-largest economy, is on lock-down, and the state department raised the worldwide travel advisory level to Level 3: Reconsider Travel. This advisory means there is an official warning against nonessential travel.
The NCAA men’s and women’s basketball tournaments have been canceled, the MLB suspended training, delaying opening day two weeks, the NHL suspended its season, and tons of other sports activities are being canceled.
Trillions of dollars have been wiped from the financial markets this week, and small businesses are already seeing signs of struggle as supply chains dry up. Yes, human suffering can be due to illness, but it can also be due to people not being able to pay their bills, subsequently losing their homes and going hungry.
Consider too the 24 states (more by the time this post is live) under a state of emergency.
What we are seeing is the potential unfolding of several crises, all happening at once. People are panicking and making up stuff, buying out the toilet paper for some strange reason, leaving their jobs; children are not going to school, and conferences, venues, and even sports games are being suspended until further notice.
Whether you want to believe this is media sensationalism or not, the reality is that things are different and there have been changes in the world that are affecting the lives of real people.
This post is about adjusting to these changes as a businessperson in publishing, the hope I see for authors in an age where the go-to form of entertainment (sports) is brought to its knees, and the good news in store for Self-Publishers.
Here are the changes I discovered so far in publishing. Please add on to them by commenting below on what you are hearing as well.
Book Fairs and Conferences (where large communities of people gather) are being canceled. This “social distancing,” as it is being called, includes The London Book Fair (The UK’s largest book fair event), the Bologna Children’s Book Fair, and the Leipzig Book Fair.
An employee at Amazon was diagnosed with COVID-19. The bookstores in NY have been holding up so far, I hear, but amazon workers from New York are working from home. “Sellers on Amazon’s marketplace are reportedly struggling to bring goods into the country.”
Not exactly sure if this is directly linked to the Coronavirus, but I am hearing it’s been a hard week for big publishers. Three of the big five are struggling, specifically MacMillan, Hachette, and Simon & Schuster.
Some individual authors have reported a decline in book sales since COVID-19, but some have seen an increase. There is no telling to my knowledge if there are any significant cases of falling book sales among Indies. I do know sales of apocalyptic type literature is on the rise.
Some Authors/Publishers are focusing on the online version of their book business to avoid contact with large groups of people. Examples include releasing digital products, blogging, and live streaming events and conferences. ALLi’s Self-Publishing Advice Conference will be online.
The good news for Indie Authors is that Self-Publishing has its strengths online. Making use of the internet by continuing to release books and digital products through author websites, blogs, live streams, and social media is a smart move in the age of COVID-19. Small book signings might be okay, but most states are now restricting larger gatherings.
My final thought is this:
If you are planning to publish a book in the next few days, few weeks, few months, my thought is to go ahead and keep to your schedule, but take the effect COVID-19 can have on small businesses seriously. Make preparations for working from home as much as possible just in case your city is the one on lockdown.
The US is officially under a National Emergency, so movement is even more limited, and there is talk of more travel bans.
Virtual Book Tours, Online Presentations and Conferences, Facebook and IG Live, Digital Products, Radio shows, Text Interviews, Online Services, Blogging, Guest Blogging, Blog Tours…are all things you can do as an author that doesn’t require face-to-face contact.
Don’t forget to pick up your copy of book one in The Stella Trilogy. Something tells me you’re gonna need something to read 😉
Tomorrow will mark five years since I released the first book in The Stella Trilogy. Wowzers! I am celebrating by introducing the new cover to book one and two. If you haven’t heard, I removed the books from amazon for some much needed polish and am re-publishing them. To learn why check out the blog post “Quality Over Quantity: Why I Pulled My Trilogy from Amazon.”
While I changed the cover to I am Soul after its release and got a new cover to The Aftermath, my first novel (2012), I’ve never wholly revised my backlist before. The Stella Trilogy is getting an entirely new makeover, which includes editing, covers, formatting, and ISBNs. Why go through all the work for an old book?
Books do not expire. Every book is new to people who have never read it which is why it benefits Indie Authors to go back and update “older” works every now and again. Here are some things I saw needed work on Stella:
Editing – It wasn’t enough to slap a new cover on the books. I knew these books had to be revamped altogether. Like most newbie Indie Authors, I had a friend to edit the first version of these books because I didn’t have the money to pay someone. This time around, I am getting the books professionally edited.
Song Lyrics – The first book had song lyrics in it—rookie mistake. You need permission to include the words to a song in your books. I promptly removed those lyrics. I can’t afford to get sued.
DIY Covers – I like the cover to book one, but it was a DIY premade from Derek Murphy’s website, offered freely to authors. I added the image of the black woman, but the rest was unoriginal. I cringed every time I saw it on his site. Book two was more original as I purchased the winter lady image, but it was still poorly applied to the cover. I did everything in Microsoft Word, and since I didn’t know that super-thin books don’t need a spine (if there aren’t enough pages to warrant one) when the books printed the spine folded over to the front. Yuck. For this reason, new covers were something I knew I needed to get done.
Free ISBN – I am done with the free ISBN game. Listen, if you don’t include the cost of the ISBN in your book budget, you are still a beginner. Have I always purchased my own ISBN? No. ISBNs are expensive, but having your own is worth it. They (ISBNs) are also cheaper if you buy them in bulk. 10 ISBNs can cover ten different books. Applying your own ISBN number to the book ensures that your imprint name will be applied to the book. In other words, you are the publisher, not KDP, and not Lulu. This time around, all books in The Stella Trilogy will have its own ISBN so I can register the books to me.
BONUS: Alternate Ending – I am excited about adding an alternate ending to excite Stella fans who have already read the books. The conclusion to book one is not the ending of the original book one. Why the change? It is to tighten the link between all the stories for a smooth transition from one book to the next.
Lessons I learned so far:
Work with what you have until you can do better.
You don’t have to know everything to start. I didn’t. Work with what you have until you can do better. (If a free ISBN is all you have to work with right now, use it until you are able to move up. I did.) I do not regret putting Stella or my first books out there, even though they weren’t properly edited, and the covers were DIY. These books gave me my start, and the courage and the freedom to step out on my own. These books gave me my beginning, and I am forever thankful to Yah for them.
Then, when you can do better, please do it.
The other part of this, though, is doing better once I knew better. If I produce mediocrity, I will only get mediocre results. Once you’ve stepped out there, it is okay to go back and change what you see needs work. We may not be perfect, but this doesn’t mean we cannot strive to maintain a level of excellence in all we do, even if the best we can do still falls short. We don’t have to stay at the same levels in the latter part of the journey as the first. We can tweak and correct and improve with time. We have that freedom, to sharpen, and to elevate.
About The Stella Trilogy
Stella is a work of Historical Fiction and is distinctive in its focus on one woman’s road to self-discovery, against the backdrop of the African American fight for justice, racial equality, and freedom. We discover how three individuals living in separate periods strive to overcome the same struggle, carefully knit together by one blood. The three-part series features elements of enslavement, Jim Crow, Passing, and the Civil Rights Movement.
You don’t have to wait until January 1st to get started on your 2020 goals. If you want to release/write a book in 2020, you should be planning...now. Actually, you are already behind. Even if you are Self-Publishing, it helps to start early. Notable mainstream authors releasing books in 2020 already have their preorder up. “Planning out your book marketing in advance and adequately preparing for your book’s release is crucial to a successful book launch.” (Sansevieri, 2019) Don’t wait two weeks before release to prepare your audience for your book. Here are some tips:
Put some money aside for your book. Your biggest expense will be editing, then cover design. You will also need the book formatted for e-readers. Don’t wait until the last minute to put something to the side. Invest in your book. Invest in yourself. Save some coins. (Prioritize your expenses! Don’t spend money on the tools you don’t need right now. Business cards and fancy thank you cards can wait. Save your money.)
If you want to start a blog, do it 3-6months before your book releases. Post content relatable to the book and who you are as a person (don’t make your blog all about your book. Talk about other stuff you like.)
Set up your Author Social Media pages and get to work. Talk about the upcoming book, educate, inform, uplift, go live. Use SM for something other than memes and gossip. Social Media is a FREE platform to use to spread the word about your book/business. Don’t sleep on it.
Make sure your website is ready to go. Here’s something the “gurus” won’t tell you: Selling through Amazon is nice, but selling through your own website is better because you get the entire dollar instead of just a percentage. Print on Demand Companies like Amazon’s KDP, Lulu, and Ingram Spark makes it easy to order copies of your book in bulk that you can sell individually through your website. (You can also sell your books in bulk! I’m trying to tell you something…level it up)
Create a landing page with a great giveaway offer or freebie to collect emails for your author email list. A sample of the first few chapters of the new book is a good start. The email list isn’t for everyone, but it’s good to have in case Social Media (blogs included) is no more. You will still have a connection with your audience. Find what works best for you. For instance, the giveaway/freebie thing is a good idea and many people use it, but this strategy didn’t work for me. I get more email sign-ups by having the pop up on this blog than giving away a free chapter of a book. People say pop-ups don’t work but they do for me so don’t let people tell you what will or won’t work for you. I wrote a post on how to set up an email list with Mailchimp here. Also check out 7 Common Sense Reasons You Should Build an Email List.
If you want to host author events in bookstores, start pitching them about 3-4months out. If they’re local, walk-in and introduce yourself. (I book most of my events by walking in and talking to people in person.) Always travel with a copy of your book and some business cards.
The point of starting early:
You want to build your readership ahead of time so when you release the book you have people who want to buy it.
CLICK HERE for more Indie Author Basics and happy writing! I’m rooting for you.
We had a private cover war going on in my email list, where I asked my audience to choose between my original cover for Keep Yourself Full and a new concept I was thinking about. Almost everyone chose the new concept and together we decided to switch it up. For those of you who don’t know, I did a similar thing with I am Soul. The original cover is still up on Goodreads, while the new concept (the one loved by everyone!) is the black woman rocking the fro you can see on the amazon page, except, I didn’t have to ask which was better. I knew, without doubt, the new version of I am Soul was much, much better and readers agreed. (I love this about Indie Publishing! Total creative control.)
For Keep Yourself Full, I loved the simplicity of the original cover and the water. Water is deep enough to cleanse you yet gentle enough to quench your thirst, and still powerful enough to destroy you. Water is powerful. The new cover certainly popped more but I was concerned the flower didn’t communicate as powerfully as the water. We are talking about keeping yourself full after all, and when you think of this you instantly think, water. In the end, we chose the new concept. Here’s a snippet on why (after much thought and prayer) I decided on the new cover.
At this writing, we are entering the spring months. A time where everything is renewed, refreshed and being reborn. Colors are big, bold and vibrant. Grass is cut low to the ground and the bright greenery is beautiful. The bright, bold colors stir something exciting in your soul. There is a reason people wear black and gray during funerals or when they’re depressed. It is because colors portray mood and give off a feeling. Blue is a beautiful and powerful color. It’s symbolism is used to portray inspiration, communication, freedom, imagination, self-expression, and clarity. All the things Keep Yourself Full was written to establish; the freedom to accept ourselves as we are, to love ourselves unconditionally and to be renewed and replenished; to have a sense of clarity in regard to who we are, what our purpose is as individuals first, and the ability to communicate this in our interactions with others through our actions and words. When a flower blooms is also significant. The bloom of the flower is figurative meaning the peak or ideal moment of something. March has been a rainy month here in Georgia and April is also said to be a rainy month. Rain-loving flowers might remind us of purification, spiritual cleansing and refreshing the soul.
Publication Date: Tuesday, July 16, 2019
Publisher: Literary Korner Publishing
Author: Yecheilyah Ysrayl
Target Audience: This book is perfect for young men and women 18-45 struggling with low self-esteem/worth, depression; Bible believers looking to be encouraged and motivated from a spiritual perspective, readers of Self-Help/Inspirational Non-fiction, lovers of inspiring quotes, poetry and books focused on self-love and self-care.
Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my own personal testimony, I give examples of how we self-abuse and how that differs from self-love, why it is important not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally we can be of service fully to others. It cannot be ignored that we treat others how we feel about ourselves. When we realize that what we do to others we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good so that we are overflowing with enough to share with everyone else.
Let’s address the elephant in the room. Email unsubscribes. Yup. I’ll be that one. I don’t care what anyone says, if done right and if it’s your cup of tea, author email lists work. At the end of the day, everyone’s journey is different so none of us are in the position to say for absolute certainty what works and what doesn’t work for someone else.
That said, IF you are a fan of the email list (I don’t refer to them as newsletters….I prefer email list), check it.
Not everything about being an author is peachy. Email unsubscribes feel like silent rejections and sometimes confusing because you don’t always know why the person left. Unsubscribes can leave authors feeling abandoned, especially if the person was a long-time member of the list. All kinds of thoughts go through your head.
“What did I do wrong?”
“Am I providing value?”
“Does my writing suck?”
“Do I suck?”
Did I email too much? Too little? What happened?”
The good news is that whether someone leaves your email list or your blog, it is not a bad thing. In 2019, we are not taking losses, we are taking lessons and there are tons of lessons we can learn from email unsubscribes. I hope this list encourages you and motivates you to push past that feeling of confusion and rejection.
Don’t subscribe people to your list without their permission.
I’ve personally never done this and I don’t understand it but please don’t let this be you. There are laws against doing things like this. Never, ever add anyone to anything without that person’s permission. I don’t care if it’s a Facebook group or email list, get permission first. When you let people subscribe on their own, they can unsubscribe whenever they want and do it all without you being sued. But if you subscribed someone without their say so, you can be sure they will unsubscribe. While there’s nothing wrong with compiling a list of supporters and emailing the old school way (directly), we live in a different time. You need a track record that shows proof this person agreed to get emails from you. You need permission. It is illegal to add people to your list and email them without permission. Do not grab emails from blogs and websites. Choose an email opt-in form and let people subscribe on their own or create an opt-in form of your own using google docs but just get permission. Don’t get sued. I recommend using one of these opt in forms:
Don’t take it personally.
If the subscriber was legal, and the person decided to leave, the most important lesson you can learn from this is not to take it personally. We don’t know why that person is no longer interested, and it doesn’t always have to have anything to do with us. People have their reasons for subscribing to a list/blog and not everyone is clear what that reason is. If someone mistakenly thought your list would offer something that it doesn’t, they may unsubscribe because it’s not what they thought it would be.
Never respond to an unsubscribe.
Resist the inclination to ask people why they left. Unless they have reached out to you, do not send them follow-up emails. If they unsubscribed from your main list, they probably don’t want to keep receiving emails from you. Again, don’t take the unsubscribe personally. One apple don’t stop no show (and that’s grammatically incorrect on purpose), just keep grinding.
Quality over Quantity: You don’t have to have a gazillion email list subscribers to be relevant.
With email lists, remember it’s more so about the quality of your team. It’s better to have 30 or 40 committed people who are eager to support your work and read your books than 2,000 who won’t lift a finger to give you so much as a piece of advice. You ask a question and hear crickets. I have only about 172 subscribers to my email list. (I say email list because I don’t like to refer to them as newsletters *yawn*), and I am more than okay with this. Of course, I’d like to grow (who wouldn’t?) but I am in no rush. It’s challenging enough managing the subscribers I already have. I’ll wait patiently. Always remember quality over quantity. It’s probably easier to manage 30 or 50 subscribers than it is to manage 200 and 300 starting out.
Resist the urge to vent your rage on your favorite social media platform
Again, don’t take it personally. Email unsubscribes are like bad reviews that only you see. Just as it is not recommended to discuss the bad review, it is also not recommended to discuss the unsubscribe. We are all human but venting about these things on social media (this includes the blog) makes you look like an amateur. Accept this person has decided they are no longer interested in your content (for whatever reason) and move on. People come in and out of our lives for a reason and we just have to accept when the season is over. Don‘t make it bigger than it is.
Remove and Renew
Don’t be afraid to lose people. It may even be necessary to unsubscribe people yourself that you see are no longer interested. Sometimes people subscribe to email lists for the wrong reason. Maybe they believe they would receive something, and the emails turned out not to be what they wanted. But there will also be people who won’t unsubscribe. They’ll just ignore you and delete your emails or they may just ignore it without acting. In any event, it’s a good idea to do a good ole cleansing occasionally. Delete some people. Don’t be so thirsty for high numbers to your own detriment. If they aren’t active, it doesn’t matter, and you are deceiving yourself. Every 2-3 months I clean my list. I go through and delete people who have not been active. Have not been opening emails, clicking links, responding to questions or participating in any way. Their presence is irrelevant. I love them, but my emails are clearly not their cup of tea and they shouldn’t be forced to drink it. They must go.
It takes time
Writing is a business and like all businesses, it takes trial, error, consistency and time to build. We may have been born with gifts but no one was born knowing exactly how to execute them. No one woke up with the skills to hire a team or produce excellent products. Similarly, you don’t know how to manage an email list except through practice and hard work and even still people will unsubscribe.
I used to transcribe to the same practices of some “gurus” who said to only email once a month. While I understand why you wouldn’t want to email too frequently, you have to do what works for you. It’s a personal journey first. So I followed my own path and now email whenever I have news. The truth is, it’s hard to stay connected to anyone you don’t speak to for months at a time. The email list can be an important source of support if you want it to be. Or, the email list can be just another social media account you update to tell people about your new books. *Yawn.* Truth is, there will always be someone to unsubscribe. The real question is, who cares? People unsubscribe from our lives all the time but we can’t stop working just because people leave. People unsubscribing from the list can be a blessing as it teaches us what works, what doesn’t and how to better connect with our audience. People unsubscribing from our list is not even the real problem. The real problem is learning how to connect with our audience. If we do our jobs well, we don’t have anything to worry about.
One door closes, one door opens
Every time someone unsubscribes from my list, someone new subscribes. That’s the fun thing about it. When one door closes another always opens. Just because a few people unsubscribe does not mean more won’t come. I’ve been successful in keeping my numbers steady because I am always blessed with a new subscriber whenever someone else leaves. When unsubscribes do happen, now I just smile knowing someone new is on their way and hopefully, they’ll find value where the other person did not. The end of one relationship is the beginning of another.
Ask your email list questions to discover what they want.
Let your readers in a bit on who you are. Write stories, give updates not shared anywhere else, showcase your personality, e.g.
If possible, use a domain email address as your from address instead of gmail. Ex: yourname(at)yourdomainname(dot)com.
1. Don‘t take the unsubscribe personally
2. Don‘t subscribe people without their permission
3. Never vent your rage about it on your favorite social media platform
4. Quality over quantity
5. Recognize the growth that comes with removal and renewal
6. Remember that it takes time to build anything of substance
7. and that when one door closes, another always opens
For more email list building tips check out one of the most popular posts on this blog:
I have always enjoyed looking at book covers. Choosing a cover is my favorite part of the Indie Book Publishing process. In the beginning, I didn’t care too much about the cover and that was cool. But then, as I matured, I started to look at my writing differently. I stopped looking at my writing alone and started looking at the book as a complete package. In doing so, I’ve learned that the best chances of a book succeeding is not just one thing, but a collection of things. Not just a nice cover alone or a well-written story alone, but everything together. That is what I’ve learned, and that is how I will look at book publishing from now on. I will look at the process as a complete piece, a body that I must dress not just outwardly but inwardly and not just inwardly but outwardly.
I have had a little success with I am Soul so I thought I’d talk a little bit about the evolution of the cover and how I think it has played a major role in that success.
To start, I wasn’t going to even release this book when I did. I was supposed to release book two of Nora December 20, 2017, my mothers birthday. Instead, I pushed that book back (it wasn’t ready) and released I am Soul.
I am Soul is a collection of poems from this blog as well as my personal journal, collected, compiled and edited into what is now my 4th collection of poetry. I call it I am Soul because some of the poems are personal, some of them are centered around the African American experience (a people of Soul) and also because people have always said that I have an old soul. Even as a kid people have said that I was mature for my age. For these reasons, I am Soul.
The first cover was decent. I liked it a lot. A purple book with a heart-shaped bible page. It was nice enough to land me the #7 spot in the African Literature category of Amazon before release day. It started at number 17, then dropped to number 9 and then number 7.
I liked the cover a lot but I didn’t love it. I couldn’t help but notice that the cover looked better electronically, to me, than it did when the paperback arrived. It also didn’t stand out very well on Amazon.
I still think this is a cute cover but it doesn’t look all that great offline. Once the book printed it didn’t look the same. The dark blue on top the purple didn’t pop. In fact, this is still the cover on Goodreads. I don’t know how to change it. At first I didn’t care but after awhile I had to follow my heart and change the cover. (A privilege of publishing books Independently. You can change what you want, when you want.)
I decided to try something that matched the name of the book and the content in full. When you think of Soul you think of something deeply personal and connected to that individual.
Soul is something Israelites (Blacks) have always had (think Soul Train), from our hair styles to our creative way of dance, the way that we dress, the way that we sing, and the way that we speak. We set the trends and nothing was more trendy than the Afro at the peak of the Civil Rights and Black Power movements. From the practice of shaving the head to pass as a free person in the antebellum south, to the Afro of the 60s and 70s that said that Blacks were proud of who they were and free to be so openly, natural hair had made a comeback.
In the 1950s-60s it was common for Black women in Africa to wear their hair in small bushes. In America, Black women stopped straightening their hair. Women like Nina Simone and Abbey Lincoln are examples. And then Miriam Makeba (“Mama Africa”) emerged with a fro in the January 1960s issue of Look Magazine and Cicely Tyson wore her hair in a fro on episodes of the CBS drama East Side, West Side. And as college students and political activists like Jesse Jackson and Angela Davis started wearing fros, the fro had eased on into the mainstream.
Before and After
It wasn’t just about hair no more than Samson’s locs was about being trendy. Those locs were a representation of power and strength and so the Afro was a representation of the social-economic and political era of the time. A time when Black men and women were gaining strength and reclaiming parts of their lost heritage, one hairstyle at a time. A similar revolution is taking place today. Black men and woman are embracing more of their natural selves and waking up to the true knowledge of who they truly are.
For all of these reasons, I felt an image of a Black woman wearing a fro spoke volumes concerning the kind of messages I was seeking to give with the poetry inside of the book. Not just the soul of one woman but the soul of a people. The soul of an era.
I still think both covers are nice in their own right but the one that sticks out the most and which embodies a much more clear message; the one that will not just appeal to those who are biblically conscious but reach a larger audience; the one that makes people stop in their tracks, is the new cover.
When I uploaded this to social media, readers responded immediately. This had not happened with the first cover.
The new cover got me new reviews…
I submitted this book to two different bookstores. One using the old cover and one using the new cover. The one with the new cover got a call back and the book is beginning to sell at the store. I am still waiting on a response from the store using the old cover.
I’ve learned that book covers really are important because I’ve experienced how important they are. Don’t get me wrong, content is just as important. At the end of the day if there’s nothing special to read there’s nothing special about the book. I am Soul still had to be edited and get through the bookstore’s professional reviewers to be stocked.
But, when I walked into the store yesterday, I couldn’t help but notice that because of the cover, Soul stuck out more than some of the other books that I could tell, as an Indie Author, were also self-published. In fact, to my surprise, Soul was sitting right next to Nikki Giovanni’s A Good Cry. Whether someone just sat it there or not, I cannot be sure. But, I was sure enough proud. I wasn’t going to taint the moment with thoughts of how it got there. It was there nonetheless.