So far I have provided four different resources for understanding GDPR. Again, the general understanding is that you don’t have to send out re-confirmations to your list as long as you’ve been obtaining emails legally in the first place. Just make sure your opt-in forms and privacy policies are clear and transparent. Derek Murphy’s article talks about GDPR as it relates to using email marketing for list building and giveaways. Check it out below (it’s #4).
Also in the podcast below are some great examples of how to word your landing pages. It is all about the permission to control and process data. You have to let people know exactly how you are using their information, is what I got from all of this.