5 Lessons I Learned from In-Person Networking

Owners / Founders of Upscale Foot Spa

With back-to-back events, it’s been a busy few weeks. Here are some networking lessons I learned so far:

Wear Your Brand

One of the first things I noticed at the AOD (Accountability on Demand) Live business conference was that many people wore their logo, slogan, or tagline on their shirts and clothing. At Poet Fest, one poet even had her name written down her pants leg.

It was a great marketing technique that I had missed. Here I am with a Calvin Klein shorts set on, and everyone else is wearing their own name brands. I went home vowing to get some t-shirts done.

But then, I realized this is not about t-shirts or wearing your name on your clothes.

I probably won’t do that.

Whether you wear your logo figuratively or literally, this is about intentionally showing up for yourself.

Message received.

My shorts set was still cute, though.

Email / Text Marketing Is Prime Real Estate

More than selling books and gaining more social media followers, I have increased my email list substantially over a month.

But why is this important?

Keeping in touch via email and/or text marketing helps you to stay connected to readers you might have otherwise never seen again.

During your book signings, speaking events, and other things, keep either a notebook and pen on your table or a tablet.

Write Email List Sign-Up somewhere and put name and email so they know where to write it.

If using a tablet, have the spreadsheet already open where people can type their information.

People will walk by and just write their name and email, sometimes even before talking to you or buying a book. How is this a good thing?

It gives you the chance to build a relationship with them later. And then, they might just consider supporting your work.

This is also why I encourage Indie Authors to sell books from their author website, to stay connected with readers: because you have no idea who bought your book from Amazon unless they tell you or leave a review you can see.

Social Media is Still King

In 2022, people do not ask for your business card. They ask for your IG handle.

The first draft of this said, “Business Cards Are Still Useful,” and that’s still a lesson I learned as it made it easier for me to give out my contact information and served as a great conversation starter.

And, while I wouldn’t say business cards are dead, they are used differently in the age of social media.

If you are old school, you can take all your social handles and put them on a card. And although people will probably stash these bad boys away in their office drawer like I did when I got home, not before they follow your Instagram, Facebook group, and Twitter.

Social media is not only King but essential considering the current pestilence situation we got going on with Covid and Monkey Pox.

I don’t take pictures wearing my mask because I think it’s weird, but I always have it and my mini hand sanitizer. Please believe it.

The bottom line is, people are online all day, every day more than usual.

This means not being online and using social media is tragic for anyone looking to grow a business in 2022.

How to Actually Network

First, I am introverted. Walking up to strangers and talking to them isn’t my thing. However, I learned that is only a small part of real networking. The other part is to discern how (or if) we can best serve each other.

How can what you do and what I do become a bridge? How can we build on what we build?

That’s what networking is, making connections and building relationships.

Practical example: You are a writer, and there’s someone in your social circle who edits. It would be a good idea to connect with that person. 

But it doesn’t have to be someone who does something similar to what you do, either.

Michael Q. Lau helps you on your journey to health by optimizing your relationship between fitness and food.

Let’s say you have been trying to lose weight, work out and eat better. There is a nutritionist specializing in fitness in your midst. It would be best if you connected with that person and tried to see how to combine your personal goal of being fit with your business goals.

How can ya’ll turn this collaboration into something more?

Follow-Up

Communication is the cornerstone of all good relationships, so keep in touch with people.

Engage with their social media, follow their blogs, check out their services, ask them questions, subscribe to their email list, and so on.

Be present.

Stay safe folks


Don’t Let Your Self-Published Book Rust Away on Amazon

I won’t keep you today, but I want to share this short message.

Most Self-Published authors publish a book, do a happy dance, and then let it rust away on Amazon, never to be seen or heard from again.

That’s because most Indie Authors are still waiting to be Amazon Best Sellers, rack up on thousands of reviews, and wait for Amazon to send them royalties.

And there is nothing wrong with any of this.

Except, sometimes those royalties don’t be royal if you know what I mean.

And getting new reviews can be like pulling teeth.

Both are important, but I want you to know you don’t have to pull your hair out waiting. There are people who have few reviews on Amazon and still do very well and it’s because they stepped outside the box. They did something different.

And so can you.

One of the most important lessons I’ve learned over the years is that the book is only the beginning. It is a foundation, an open door, a ticket…

But into what??

Whatever you want.

Your Self-Published book is the beginning of a fresh course, community, even a movement for political and social change.

Writing a book sets you apart as an expert in your field. You are now equipped to speak on the topic of your book (yes, fiction writers, you too), teach the themes of your book, or advocate for the message of your book.

You can sell signed paperback copies of this book from your own website, sell them in bulk at schools, libraries, and bookstores.

You can build an entire course and online school from your book, or vend at large events, conferences, and workshops.

Strategic Self-Published authors see the book, not as the end, but the beginning of a journey into more.

And why is this important?

Because a Self-Published book lost in the sea of Amazon does not produce more fruit.

Think about it.


I hope this helps someone. Stay safe folks!

Need more Indie Author Tips?

Check out the IAB archive here.

Need more in-depth guidance? Book a consult with me.

Do You Have Permission to Mass Email?

I am squeezing this post in, in the middle of packing, so I won’t keep you long.


Ahh. The author’s email list. Some hate them. Some love them. Either way, this is for the people who use them.

Before you send that email, do you have permission? 

What do I mean by permission? This is your business, and you run the show. Do you really need permission?

Yes, you do.

How excited I imagine ya’ll be to spam people without knowing you spamming people.
Photo by Tima

You must have permission to email people anything that may be considered marketing or promotional content. Further, you must provide a way for them to unsubscribe or opt-out of the email if they choose to do so.

I am not talking about emailing here and there. I am talking about those of you sending mass emails every day to promote your products and services without getting permission. I am talking about the slick way that you BCC people who have not volunteered for the information you are sending.

This is not my opinion, guys. These are part of the legal requirement for email marketing. 

“CAN-SPAM is one of the longest-running email marketing regulations in the world. Its laws were released in 2003 after years of email spam and unsolicited pornography filled inboxes the world over.” (Privacy Policies)

CAN-SPAM applies to US-based businesses sending marketing emails to US residents. Here are some of its requirements:

  • Do not use deceptive email addresses, names, domain names or subject lines to mislead the recipient. Be truthful and honest.

If you are putting “Re:” in the subject line of your emails as if you are replying to someone when you are not, you are being deceptive and violating US privacy law.

  • If the message contains adult content or explicit imagery, this must be specified clearly in the subject line of the email.
  • Include a physical street address within the content of all marketing emails.
  • Provide consumers with a conspicuous and straightforward way to unsubscribe from marketing emails. Fulfill unsubscribe requests within 10 days.

Be Safe and Use a Third-Party Email Provider

Photo by cottonbro

If possible, do not send emails without using a third-party email marketing service.

Third-party email services like ConvertKit, Mailchimp, and Mailerlite allow you to create a form people can use to sign up, giving them permission to be emailed. It also provides an easy way to comply with privacy laws because they already set it up that way. They embedded these into the form.

The Problem with Not Telling People to Subscribe to Your List

Photo by Andrea

Ask any influencer, coach, mentor, or “guru” and you’ll learn the general rule of thumb is that when growing an email list, you never say, “Sign up to my email list.” Instead, you offer an incentive (say a free book or resource) that people will sign up to receive. They enter their email and download the freebie.

But here’s the thing:

You still have to mention they will be subscribed to your list.

  • You cannot trick people into signing up for your email list. 
  • You cannot keep emailing people who have not given permission to be emailed.
  • You cannot email people without a way for them to opt out.
  • You cannot be deceptive. If someone did not reply to your email, there is no reason to put “Re” in the subject line like they did.

I hope this helps someone. Stay safe folks!

Need more Indie Author Tips?

Check out the IAB archive here.

Yecheilyah’s 5th Annual Poetry Contest 2022 + New Website

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Yecheilyah’s 5th Annual Poetry Contest 2022

Theme: FREEDOM

Submissions Accepted:

Thursday, July 7, 2022 – Friday, September, 30, 2022

Winners Announced:

Tuesday, November 1, 2022

About.

Yecheilyah’s Annual Poetry Contest is an online national and international poetry competition established in 2017 by award-winning author, book blogger, and poet Yecheilyah Ysrayl. The contest’s purpose is to find and celebrate the work of dope poets while raising awareness about the power of poetry.

Now in its 5th year, this is a contest essential for those serious about literary excellence.

We are now open for submissions.


Since 2017, we have hosted this contest right here on the blog. We will continue in the tradition of providing updates, author interviews, and all that jazz.

But as for the rules and guidelines, the contest now has its own website!

We accept poems (written, audio or video) from now through September 30, 2022. Our theme this year is FREEDOM. Head over to the website, subscribe to the list, and email your freedom poem before the deadline.

To learn more and to enter to win please visit us at www.yecheilyahsannualpoetrycontest.org/

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Let’s GOOO!!

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Deadline to Submit is 9/30/2022

Winners Announced on 11/1/2022

Check out our past winners!IMG_3347

Yecheilyah’s 1st Annual Poetry Contest Winners 2017

Yecheilyah’s 2nd Annual Poetry Contest Winners 2018

Yecheilyah’s 3rd Annual Poetry Contest Winners 2019

Yecheilyah’s 4th Annual Poetry Contest Winners 2021

Building Your Reader Community

People don’t tell new Indie Authors that publishing a book does not mean people will buy it. That is why the moment you decide you are writing your book must be the moment you also start building your community.

Building a reader community is important because it is the first step toward getting your book noticed by the people who want to read it.

Put plainly: when you focus on connecting with people, you attract a tribe of people ready and excited to buy your book when it drops.

This is critical for Indie Authors, in particular, who do not always have access to the same kind of exposure as authors who publish with publishing houses or small presses with bigger budgets.

No, people will not buy your book just because you posted the link. 

No, people will not buy your book just because you’re their favorite cousin. 

And no, people will not buy your book because you tell them to. 

Please also consider that even if your favorite cousin does buy your book, it doesn’t guarantee that they will:

  • Actually read the book
  • Review the book
  • Join your email list
  • Subscribe to your blog
  • Engage with your social media
  • Be repeat customers

Your real tribe, primarily strangers interested in what your book is about turned avid readers you have built a relationship with, will move differently than the family members you are begging to buy from you. 

Here are some things you can do to help find your tribe :

  • Share your writing process. 
  • Give updates on where you are in that process (draft, revisions, editing)
  • Talk about your inspirations and motivations
  • Talk about your challenges
  • Post excerpts from the book to social media
  • Start a blog
  • Start building your email list
  • Educate people about the book you are writing
  • Share the book cover when it’s ready
  • Talk about life outside of books and writing. What are your other interests?
  • Talk about your favorite books and authors

I agree. Building community is not about working tirelessly trying to convince people to read your book who would rather spend that $5 at Starbucks. That’s exhausting and is the frustration of many Indie Authors. That’s that pulling teeth part of the game everyone hates. Suppose building your community feels like you are pulling teeth. In that case, it is probably because you are begging people to support you who are not interested. Do them and yourself a favor and let them go in peace.

What it is about, as Jenn stated, is letting the people already interested in your book know it exists.

I am not trying to get people who are not poetry readers to read my poetry book to put this into perspective. That is not to say I won’t convert some people (tee hee). Still, I am looking for people who are already into poetry, black poetry by black women to be precise.

By sharing our likes, dislikes, challenges, and experiences and connecting with people of like mind, we find people with similar interests as our own. Then, we make the added effort to show up in the places where these people may hang out so we can connect with them on or offline. Maybe your tribe is on Facebook a lot. Maybe they are on YouTube, Instagram, Clubhouse, Twitter, and so on.

It’s 2022, and Indie Publishing has come a long way. Gone are the days of posting links to social media hoping someone will bite. This is known as “Hope Marketing,” or the hope for a sale. This doesn’t help us build community, sell books, or establish meaningful relationships. 

Focusing on people who are already into what you are writing will have a tribe of people waiting to buy your next book and save you a lot of time and heartache.

Remember, it is much easier to market to an already interested audience than an audience who you have to convince.

And most important of all, have fun!

Connecting with people is not supposed to be tedious. Building a reader community doesn’t have to feel like work. That takes the fun out of it. Just be yourself and share your journey. The people who are meant to be part of that journey will notice.


Need More Guidance? I Can Help! Click Here.


Let’s Stay in Touch

Hey ya’ll, hey.

With yesterday’s social media shenanigans, I want to drop in to give some tidbits about how to join my author list for those of you who might not be subscribed but thought you were.

First, you should know subscribing to this blog is not the same as subscribing to my author email list.

  • Subscribing to this blog ensures you receive email notifications every time I publish a blog post.

  • Subscribing to my author list means you receive email notifications whenever I have author news to share for myself and other authors. These emails go out about once or twice a month.

“I Thought I was Already Subscribed But I Don’t Get Your Newsletters”

Due to excessive spam emails and inactivity, I deleted all emails from the first list and started over. If you remember my emails, but noticed they have stopped, it means you are not subscribed to the new list.

Because I want to make sure those who signed up want to sign up, I am not re-subscribing people manually. You must click on the link below to add your email back to the list.

When You Subscribe to my Author List:

  • You receive a free ecopy of my award-winning poetry collection, I am Soul.

  • You get first dibs on book reviews and other services I might offer. My review registry is currently closed for 2021, but my email members get the first chance at registering early. I will pick books from authors on my list first.

  • You get an inside look at what’s going on behind the scenes of my work, a summary of any blog posts you might have missed, and links to writing resources I might have discovered since we last connected.

  • If anything happens like yesterday’s outage, you are not left in the dark about what’s going on with me or the services I provide.

Click on the link below to connect with me. You will know you did it right when you receive a welcome email.

Ready???

Click HERE to Join My Community

See you soon!

Yecheilyah’s 4th Annual Poetry Contest 2021: Rules, Guidelines, and Prizes


Yecheilyah’s 4th Annual Poetry Contest 2021

Theme: LOVE

This year’s theme is love. The difference between this year and our first year is this is not only about self-love or romantic love. You can certainly talk about self-love or the love of your life, but you can also talk about the love for family, the love for a hobby or career path, truth, history, and so on.

The grand prize this year is HUGE, so I am looking for some dopeness. If the poem doesn’t move me, I’m not accepting it, so bring your A-game. This is year four, and we are not accepting anything less than our best so let’s goooo!!

Here is a snippet of a poem from author and poet Jayla John on love. Let it inspire you!

“What love touches heals. What love reaches feels. What love bows to kneels. Love glances at sewage and turns it sacred. Love turns slander into praise. Love is a sacred storyteller. Love destroys all castles, drains all moats, rubbles royalty and thrones. Love answers. Prayers. Poetry. Passion fires. Love revolts. Love constantly births. Lets go. Remembers. Wakes your embers. Love is not romantic blindness. It is searing vision. Love sees. Love kills what is already dying, diseased, polluted, corrupted. Love makes all things new. Love is not in you. You are in love. And all of this is love.” –  Jalya John, Author of Freedom.

Submissions Accepted:

Thursday, April 1st – Tuesday, June 1, 2021 

*If your poem is ready, go ahead and submit it!*

Winners Announced: Wednesday, September 1st and 6th 2021*

*The 2nd-4th Place Winners are announced 9/1 with the Grand Prize Winner announced on 9/6.

Guidelines

  • The poems submitted must be original work. This means that the poems must be written by you. If we find a poem that resembles any previously published poem in any way that poet will be disqualified from the competition. Please send the poem as a Word Doc attachment, 12p font with your name on the document.
  • The poem must not be previously published in a book or anywhere online (including your blog)
  • The contest will be judged based on writing, style and how closely the poem adheres to the theme. This year’s theme is LOVE. Keep in mind this isn’t limited to romantic type love. You can also write about love for family, love for the creator, love for a passion or hobby, self-love, e.g.
  • All poets are welcomed to enter regardless of race, religion, political views or location. All poems must be written in English and there will be no shipments of books outside of the U.S. If a poet wins this competition and their residence is outside of the U.S., any prize requiring shipping (if any) will be awarded in digital form. Ex. Ebooks instead of paperbacks.
  • All poets must be at least 18 years of age to enter.
  • There is a $5 Entry Fee to enter the competition. This will help go toward the sponsoring of the prizes for the winners (See Below). If you are a member of the email list your fee is waived. If you would like your fee waived, sign up  HERE and email your poem to enter. Anyone who subscribes only to unsubscribe before the competition is complete (any time before the winners are announced) will be disqualified for the win. Any subscription that has not been made before 11:59pm EST on June 1st will  be disqualified.
  • Authors of the winning poems grant Yecheilyah of Yecheilyah Books LLC and Literary Korner Publishing the right to publish their winning poem on her blog located at www.thepbsblog.com. Permission is granted upon entry of the contest for publishing to The PBS Blog. The poets retain all rights and copyrights of their own work.
  • Multiple entries to this contest are allowed. If submitting multiple poems there is a 2-poem max.
  • Entry is taken as acceptance of ALL of these guidelines.

Submission Instructions:

Click THIS link to pay the entry fee.

Or Click on THIS link and subscribe to Yecheilyah’s email list.

This will automatically give your name and email address.

*If you are already subscribed to my list you are halfway there! Just email me your poem*

Once you’ve paid the entry fee OR subscribed to the list, please send your poem(s) to yecheilyah@yecheilyahysrayl.com.

Submissions are accepted NOW through June 1st 2021.

Winners are announced September 1st and 6th, 2021 on The PBS Blog and across social media.

Video submissions are welcomed! This is a chance for you to get creative.

Prizes:

2nd, 3rd, 4th Place Prizes

  • $25 Amazon Giftcard nested inside a specialty gift box. The card has no fees and no expiration date and is redeemable towards millions of items storewide at Amazon.com (ecards for International Winners)
  • Signed Copy of I am Soul OR My Soul is a Witness + Matching Bookmarks (ecopies for International Winners)
  • Writing Journal and Diamond Pen
  • Poem Published to The PBS Blog at thepbsblog.com (exposure to over 3100 subscribers)
  • Interview on The PBS Blog at thepbsblog.com (exposure to over 3100 subscribers)
  • Social Media Promotion Across All Platforms (IG, Twitter, FB)

1st Place Winner / The Grand Prize

The first-place winner receives everything under 2-4th place with an exclusive publishing package courtesy of Yecheilyah Books LLC’s publishing arm Literary Korner Publishing. Yes, you heard me right! I will finance the publishing of your next (or first!) poetry ebook. As the grand prize winner, you get the following (in addition to everything else):

  • Book Cover Design (ebook only)
  • Copyediting
  • ISBN Assignment
  • Digital Format for e-readers such as Kindle
  • KDP Set-Up
  • PreOrder Set-Up (Optional)

The most exciting thing about this prize is I will work with you one-on-one every step of the way so you can know what to do the next time you want to publish a book. I am not here to fish for you. I am here to teach you how to fish so you can keep eating.


Let’s GOOO!!

Deadline to Submit is 6/1/2021

Yecheilyah’s 1st Annual Poetry Contest Winners 2017

Yecheilyah’s 2nd Annual Poetry Contest Winners 2018

Yecheilyah’s 3rd Annual Poetry Contest Winners 2019