Author Caution: Be careful putting all your eggs in one Basket

 

Since B&N was sold (no panic neccessary….related article links below) and since Instagram went down (again), the time is right to repost this message. It’s long but I recommend reading all the way through. It was originally published December 5, 2018 after Facebook went down. Since then both Facebook and Instagram have had continual glitches, Google Plus is no more and Createspace is now Kindle Direct Publishing.
 
 
After experiencing multiple problems with Facebook the other day, amazon admitting to accidentally sharing people’s personal information, and reading Derek Murphy’s email about hacks, author websites and updating passwords, I think it’s time to publish a post that has been sitting in my drafts (and in my heart) for some time. It has also been a while since I’ve dedicated significant time to this blog and as we come upon the end of the year; I think it’s a good way to get us thinking about potential changes in 2019.
 
Be careful putting all your eggs in one basket.
 
 
When the stock market crashed in 1929, it shocked people. They couldn’t believe they couldn’t get their money out of the banks. It was like in the movies when there’s a natural disaster or alien invasion. Right before it all comes crashing down, life is perfect. A family is sitting at the table eating breakfast. Soccer moms are dropping their children off to school and dads are hoping for that corporate promotion. And then it happens, right there. You are at the breakfast table eating a bowl of cereal and your kitchen floor splits in half with your toddler on the other side of that half.
 

This is how quickly things change.

Life before the crash was great. People were doing well. People bought stocks with easy credit. During the 1920s there was a rapid growth in bank credit and easily acquired loans. People encouraged by the market’s stability were unafraid of debt. People were comfortable. So comfortable that they weren’t prepared when it all came crashing down. Not everyone was as affected though. The great depression didn’t affect poor people as much as those who had wealth because poor people were used to having nothing. Many of them were also already growing their own food, and already self-sufficient. They had to be innovative and entrepreneurial to survive.

There is a bitter and yet wry statement which was made by blacks about the depression. They said in the south that the depression had been going on for ten years before black people even know about (laughs)… knew it existed.”  – Maya Angelou
 
 

Social Media has made it possible to make millions with online-only businesses. No longer do you need a college degree or fancy training to start a business online. Social media and e-courses changed that. Writers can now publish their own books without a traditional publisher. Independent Publishing has been around for a long time, but Print on Demand took it to another level. Print on Demand services are platforms where authors can upload manuscripts easily and quickly online and order print copies of their books. Platforms such as Lulu, Kindle Direct Publishing and Bookbaby are examples. Not only is it easier than ever to publish books, but it‘s easier to make millions from social media alone. Professional Instagrammer or YouTuber are legit business titles now. College kids are dropping out to become YouTube stars and Insta-celebrities. Because of advanced technology you don’t need to understand code to build a website yourself or need a fancy camera to shoot a movie anymore. With a basic understanding of video editing you can do this with your iPhone.

Life is good.

But remember how quickly things change.

Social Media is changing. People are more outspoken about privacy and data use. Facebook is being more strict about limitations so it’s difficult to do any promotion without buying ads (and although we do it anyway, we’re not supposed to use our personal pages as business pages). Algorithms don’t show everyone‘s post and Facebook is losing readers because of problems like the one I faced the other day (where I couldn’t log in). Facebook is constantly down and Google+ and Createspace have already closed down. Although Social Media looks good now, I wouldn’t be surprised if it, like the stock market, drastically changed so that users have to either pay for accounts or it unexpectedly closed down completely. Poof. Gone. Tragedies often happen suddenly.

gold

“By the mid-1800s, most countries wanted to standardize transactions in the booming world trade market. They adopted the gold standard. It guaranteed that the government would redeem any amount of paper money for its value in gold. That meant transactions no longer had to be done with heavy gold bullion or coins. It also increased the trust needed for successful global trade. Paper currency now had guaranteed value tied to something real.” (Amadeo, K. 2018, 17 April. History of the Gold Standard.)

The history of paper money is worth the research and is too extensive to go in depth here but in short, the dollar began its decline on being backed by gold when the Gold Standard was suspended and even more after the Stock Market Crash of 1929. Paper money was only receipts that represented a certain amount of gold. When the Gold Standard was suspended more receipts were printed, printing receipts caused hyperinflation and money hasn’t been the same sense.

What does this mean / have to do with authors?

“This isn’t 1955 where we can use a typewriter and write a book every year and a half and make money to live off of while we do book tours. Might as well get in the horse and buggy business.” – Kristen Lamb
 
Putting your eggs in one basket is a phrase which means that one should not concentrate all efforts and resources in one area as one could lose everything. For Authors, putting your eggs in one basket could mean many things.

Holding onto Outdated Information about Book Publishing

I know you see celebrities going on book tours and all that but don’t let that make you look down on Self-Publishing because it has changed the game. Traditional Publishing is not the giant it used to be. Sure traditionally published authors still get tons of publicity but the digital era is here and while huge bookstore chains like Barnes and Noble are struggling, Indie Bookstores and Indie Publishers are thriving. The key to Self-Publishing is in the ebooks big publishing companies thought would never work. “In a dismal twist of fate, NY helped self-publishing transition from ‘shunned last-ditch of the hack wanna-be writer’ into a viable and respectable publishing alternative.” (Kristen Lamb) Don’t let your perception of success cloud your judgment. The Big Six (or is it 5 now?) is not all it’s cracked up to be. And since we’re talking about not putting our eggs in one basket, nothing is as it’s cracked up to be. Amazon can be in the same boat as Barnes and Noble.

Using Social Media to build your business without a website

Investing in a business website is one of the most basic ways of running a successful business. Instead of just create a Facebook page or Instagram account, consider also creating a website. It’s not expensive and can even be a one page website but it’s good to have. You can also use your blog as your website as we discussed before (because it doesn’t make much sense to spend money on a full website if you have one or no books out). Using social media without a website is putting your eggs in one basket because social media is not stable. Likes does not mean sales unless you have somewhere to direct people to purchase your books. Social media is not the final destination or at least it shouldn’t be. Social media is a doorway that must lead to a place. Your website is that place.

❌Only marketing and promoting your books online

“Social media is an important part of your business but it shouldn’t be the ONLY part of your business.”
– Cici aka The Six Figure Chick
 
By only focusing on promoting and marketing and selling books online you are leaving money on the table and I don’t mean to sound like it’s all about money. It’s obviously not but for writers who want to make a living out of publishing books, money is pretty important. Although people talk about the death of print, radio and traditional media is still a big deal. There are still many people who aren’t tech savvy, still many people who prefer to visit libraries and bookstores, still many who prefer print books, and still many who want to see you in person or hear you speak. If you are already outspoken, this is an extra good thing for you. You’ll have no problem networking at events and meeting new readers. If you’re an introvert (like me), events help you come out of your shell and meet new readers who can follow you online. My social media pages don’t have many followers but my numbers go up after every event. While I don’t think requiring your presence to make your money is wise (because I mean, the technology is here), scheduling at least one public appearance (such as a book signing) every now and again is a good way to meet your readers face to face.

❌Only publishing books. (Neglecting other ways of making long-term sustainable income as an author)

I recently attended the inaugural We Buy Black Convention in Atlanta where hundreds of black-owned businesses convened to support one another. There, I met Real Estate Super Agent Lisa Puerto, one of the featured speakers during one of the business talks (Jay Morrison was another speaker and Dr. Boyce Watkins was another speaker but I missed them). Long story short, my husband and I loved her passion so much that although we aren’t into real estate, we were ready to buy her book when she finished and got to chat with her after the segment.

Here’s the thing that surprised me though: her table was basic. Black table cloth, books and business cards. It looked similar to my table at the signing at Nubian books earlier this year! (see pic) There weren’t any fancy fixings but her line stretched down the hall and her business cards were getting picked up like candy. She had wowed us with her passion alone and her voice was big enough to outdo any banner. I say all of this to say I’ve learned that public speaking is how we as authors get the message out about our books. Instead of promoting the book, we could promote the message of the book and help people to understand why it’s worth their time to read our stories. It’s why celebrity authors go on book tours where they get to speak to the audience and despite how we feel about her, Omarosa sold the mess out her book just by talking about it!

The book is important, but it is not the only way of making money as an author. Once you’ve established yourself as an author and have made waves with your books (please do this first), you can expand into other things such as teaching, coaching, and public speaking, as additional income sources. Only writing books is another form of putting your eggs in one basket because you’re limited to just one income stream. If you write full time (no day job, spousal support, no side hustle, e.g.) this is especially important. In striving to make a living from writing alone (once you’ve been established for a while), it’s a good idea to expand your brand beyond just writing books.

❌Not having an email list

Email lists aren’t for everyone (and certainly not before you have built some kind of audience to send them to), but could be useful if there is no more social media (blogs included). This will make the email list of great value alongside your website. It becomes another way for you to connect to your audience on a personal level. While I don’t have many subscribers, I can say with the integrity I have more subscribes than unsubscribes and I am learning more and more how to better manage my team. Every business has an email marketing to accompany their business. I don’t know why writing has to be any different. Do you want to know why people don’t take Indie writers seriously? Because we assume the basic rules of running a business doesn’t apply to us. Yes, you can opt not to do certain things as there are no rules, technically. However, there are basics and you can‘t opt out until you fully understand the basics. A website, email list, social media, and a payment method are among the foundational basis of an online business. Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart is how you get paid. These are the basics.

❌Publishing on Amazon exclusively while neglecting other retailers

I think relying too heavily on Amazon is a mistake. I think a smart person would definitely have their books on Amazon but that they will also explore other retailers. It‘s about balance. Say what you want about them but having books on Amazon is just good business sense (you have to look at it the way readers do…they will search for your book on Amazon first before anything), but that doesn’t mean we have to only have books on amazon. One of the most valuable ways to sell your books is through your own author website! The reason Amazon is winning is that mostly we are promoting it. Our books may be present on other sites but if we aren’t promoting those links alongside Amazon, we cannot expect to see sales through those channels. How many times do you promote links to your book on Kobo? Barnes and Noble? Smashwords? Your own author website? If you’re honest with yourself your answer would be like mine, very little. If something were to happen to Amazon, do you know of any alternative ways of publishing? Have you educated yourself or are you only sticking with the zon? Publishing only on Amazon is putting your eggs in one basket because if amazon suddenly crashed it will take your eggs with it.

Private Business Social Media Pages

Setting your Instagram, Twitter, and Facebook author pages to private. I simply don’t understand this. Not only is nothing private online, but you are losing out on potential readers. Unless your goal is not to sell books or reach readers, it is a good idea that your author pages are public. They don’t necessarily have to be business pages but it’s not a good idea if they are private. Here’s why:

A reader comes across your page from whatever source. Someone has referred them to you or they liked your bio. They go to your Instagram page to see more of your work and get a feel for who you are but your page is set to private. They go to your Twitter page, it’s set to private. They go to like your Facebook page and hit the private wall. Few people will send you a request. Most people will leave and not come back. Why? Because if you’re using social media for any kind of business (and if you wrote a book, you are in business) potential readers/clients shouldn’t have to follow you to see what you offer.

Private business pages force people to follow you just to see what you are about. If you are that afraid of scammers and trolls then you should probably not be on social media. I’m just being real with you here. If your social media pages are business pages, if you are trying to connect with readers and clients, why is your page private? That is just not good business sense unless your goal is only to reach the choir. 

❌Wasting time arguing about whether Self-Publishing or Traditional Publishing is better.

These debates are a waste of time (this is coming from the person who thinks nothing is a waste of time) and forces authors into putting their eggs in one basket. Publishing Independently works for me but I won’t sit here and say I will never traditionally publish a book if it came time for it. There’s a time and place for everything and I am at a place where Independent Publishing works well for me. (Indie Publishing is also thriving right now). I cannot say this won’t change because I cannot predict the future. There’s nothing wrong if you suddenly went the traditional route or if you decided to self-publish because the value doesn’t change. You are still worthy no matter how you publish. By making this out to be some competition we lose sight of what really matters and create self-imposed limitations. This bullet point differs from the others and may seem out of place but that’s why I must mention it. It’s a low-key way of putting your eggs in one basket. Self-Publishing is one basket and Traditional Publishing is another basket. You are not limited to just using one. It’s okay to keep your options open.

This post will be too long to cover every single area of how we leave money on the table by putting all our eggs into one basket but here are some additional areas:

Neglecting audiobooks

Not developing a business plan for your writing business / not legalizing your writing business

Not listing your books on Goodreads or creating an Amazon Author Central Page

Discounting your books / products online so much that it undermines your business

Not discounting your books / products at events and conferences. (People aren’t going to pay $20 for a Self-Published book from an unknown author. Unless you’re already a celebrity or very good at persuasion, most people won’t take the chance. Discount your books when you sell them in person!)

Consider not relying on one way of doing things. People say that you don’t own social media but that is true for everything online. You don’t own that blog no more than you own that email list, no more than you own those social media pages.

I have to say, when Facebook tripped, as it often does, I was so happy that I at least have a website and email list to direct people to. If I had to rely on my Facebook page only, it would have caused me to panic as Facebook not working would mean losing all my contacts. Social media is an excellent tool as I can sit here and write to people all over the world from my computer. But traditional media still holds weight and that face-to-face “old stuff” still works as an option to connect you to your readers. People thought farming was old too until it was the poor black farmers whose homegrown food fed them during the depression. The same thing for social media. Those who neglect digital are doing themselves a great disservice as well. Balance is the key to all of this.

The eleven sons of Jacob survived and flourished because their brother Joseph, who had become second in command to Pharaoh through his gift of properly interpreting the Pharaoh‘s dream, had created storehouses throughout Egypt where the people could come and buy food. When his brothers left Canaan for Egypt, they could find refuge. Could we learn from this? Could we be the Joseph’s of our day? Or will we wait until the famine wipes out all we have?

B&N Articles
 
 
 
 

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Small Growth is still Growth

It’s hard running a small business. Independent Artists (authors, publishers, musicians, filmmakers, etc.) aren’t backed by huge companies and corporations and many of us don’t have millions of dollars in the bank. In fact, most small business owners still have 9-5s because, like you, we have bills to pay and families to provide for. But the truth is most people only see the result, the finished book, the mastered track, the Indie film. You don’t see the prayers that go up, the tears that come out, and hope that what you are doing is not in vain. You don’t see the depressed spirits of artists who lack support and feel like giving up. Sometimes it can be so overwhelming that it doesn’t seem as if you are making progress at all.

That’s why noticing small growth is important to me. I don‘t post about my work for applause, fake pats on the back or to look important. I post and get excited about it because baby steps still move us forward. Even when it’s something small and even when it may seem silly to others I am free and I have the freedom of celebrating where I am on the way to where I am going. It’s time we stop waiting until we’ve become Bestsellers to see the value in our work.

In these moments let’s remind ourselves that progress does not have a price tag, it’s not a social media meme, and it’s not a popularity contest. If you went from $0 to $10, you have progressed. If you went from no book sales at a signing to five books sold, you have progressed. If you’ve gone from wanting to publish a book to holding that book in your hands, you have progressed. Even if you’ve only moved from the bottom of the bookshelf squeezed between books where hardly anyone will ever see it, to the top of the poetry section (yours truly) you have progressed! Stop waiting to be some kind of celebrity before you realize the value in your work. Growth is growth no matter how small or seemingly insignificant.

If you love poetry, black history, or self-care literature and you are in the Marietta/Atlanta area, I’d appreciate you investing in me by stopping by this B&N (address below) and purchasing a copy of my poetry book, I am Soul or grab and review the ebook on Amazon here. (Listen to my poetry on YouTube here).

Thank you for your time, attention, and support of a small business owner. Remember that support begets support.

Store Location:

Barnes and Noble Booksellers

The Avenue West Cobb

3625 Dallas Hwy

Suite 40

Marietta, GA 30064

#LitMag Poetry Magazine 2019 is LIVE

LitMag 2019: Vol 1, Issue 1


Poetry is all around us. It’s in the wind’s whistle, the chirping of the birds, the kiss of a loved one. Poetry is my husband’s scent and my mother’s smile. We would like to welcome you to the first issue of the Literary Korner Publishing Magazine (LitMag) for poets. LitMag publishes once a year and is inspired by Yecheilyah’s Annual Poetry Contests featuring poems written by the talented authors who have entered and won from the previous year. As you read, we ask that you think about what it means to love yourself, deeply and authentically.

These are not lullabies or children’s tales. What you are about to witness is each poet’s personal testimony on the transformational power and strength of self-worth. “There was refuge in my brokenness,” says grand prize winner Jahkazia Richardson. “Deep in the soul of my being, I awakened.” As you read, we ask that you think about these lyrics and we hope these poets’ words will help you come home to yourself. “I reverse engineer my collapse,” says Nailah Shami, second place runner-up, “with unhurried tithes to myself.”

Your support helps fund the poetry contest so we can do this year after year.

>>>Get it in Digital or Print<<<

*Free digital version when you get it in print!
Perks: Digital gives you a PDF and web browser version of the Mag.
Print gives you a PDF and web browser version as well as a hardcopy shipped to you. The print copy is a heavy-duty, high-quality booklet in full color. Standard magazine size at 8.25”x10.75”, 54 pages and perfect bound. Ships in sturdy protective cardboard packaging to protect during shipping.

*When sharing about the magazine on sm be sure to use the hashtag #LitMag! Thanks so much.

To be featured in next year’s edition, be sure you are participating in this year’s contest! Click Here for full details on entry, prizes, and guidelines.

poetry contest

Don’t Overpay to Play

I posted this message to my IG this morning and I thought I would post it here as well. I have added more bullet points after realizing how much this also applies to Indie Authors and our writing careers as well as real life advice.

  • Don’t go broke to sit at someone else’s table. Make sure that what you put your money into is worth the investment and not something you are doing to be seen. If you’ve ever observed me in person, you’ll notice I am quiet and laid back. I am not there to see what I can get. I am there to listen, to learn, and to connect so that when I go home, I can implement and apply. The other obvious meaning is, make sure your immediate needs are met before you play. Are your bills paid? Is your family fed? What can you realistically afford? I know social media has made entrepreneurship look glamorous but in real life people have day jobs and responsibilities. People are not winning everyday. Don’t be out here trying to prove a point. Take care of the most important things first.

 

  • “Don’t overpay to play,” also means to me not to overcompensate in the efforts to prove to people who you are. Sometimes I do this. I have a good heart. This is what I know about myself to be true and there’s nothing worse than people not seeing that. What I’ve realized, though, is that I can’t control how other people see me and I can’t “overpay to play” with them. People will see different versions of you depending on who they are, how they feel about themselves, and their philosophy in life. If you try too hard to prove you are a good person it will only come across as fake. Just be who you are, do what you do, and let the chips fall where they may. I also think it’s just as important to realize that we all have traits about us that are not positive. This is important. A person who understands both his strengths and weaknesses is a strong person. A person who can identify his weaknesses without pointing out the weaknesses of others is a stronger person. Realize that you are not 100% together and that people don’t have to like you.

 

  • New Indie Authors, don’t overpay someone to publish your book just because you’re desperate to see it in print. Overpaying could mean a different price depending on each individual’s budget but anything over the $5,000 point is steep. Don’t overpay to play author. While I am not a Traditional Publisher, the traditional publishing route is still a good option if you want the traditional publicity. While many Self-Publishers have gone on to have movies made from their books and have made millions from their books, there are many aspiring authors who are looking to be published traditionally but are not patient enough to go through the process. As a result, they overpay small Indie Publishers to do for them what they could have probably done for themselves. For example, don’t fall for someone promising to make you an Amazon Best Seller. To non-writers, family, and friends it may seem like a big deal and while commendable (I would never downplay anyone’s hard work), it’s not exactly the same as being a New York Times Bestseller. Amazon’s rankings are controlled by algorithms. In other words, computers. Any spike in sells (even if it’s just 5 books sold) can shoot a book ranking up. Sometimes all it takes to be an Amazon Best Seller is to sell 10 copies of your book on the same day. It’s not the same as outselling all the other books in your genre. I’m sorry but it’s the truth and this deception is not only bringing down the value of being a true Best Seller, but is starting to become a red flag to those who actually know how the system works.  I applaud anyone who has become a #1 Amazon Best Seller but I caution you not to pay for it. You can become an Amazon Best Seller on your own. It’s not worth $5,000.

 

  • This advice reminds me of the importance of boundaries, limits to where I’ll go. There must be a line that reminds you of your integrity, where you are not willing to go, no matter the circumstances or the price tag because your moral compass will not allow you to. “Don’t overpay to play,” also means to me, “remember your worth.” If you don’t have this mental limit in your mind you will sell out in whatever way it means to sell out. Boundaries go far beyond personal limitations but extend to our livelihoods as well.

The 32nd Year: A Reflection

I am in the 32nd year of my life journey even though the gray in the front of my locs won’t let me be great. I just had a birthday (5/26) and I am usually quiet around this time. (And yes, I do admit this is my pitiful way of explaining why *aside from author Interviews* I have not been very active on this blog). But while I have not spoken much about it or posted many pictures, I enjoyed myself and I cannot say enough how much I appreciate the outpouring of love from social media.

Like I would expect anyone to be, I am always excited about my birthday and pretty much think about it up until the day passes, though I am also usually quiet around this time because I also approach birthdays from a reflective point of view. I don’t celebrate holidays, but I do honor, acknowledge, and value birthdays. It’s not something I take for granted or shrug off as a non-important since this is the day when the power of all powers decided I was worthy of entering the world. Stitching me together in my mother’s womb and commanding it to hold me there until it was time to give birth.

Another birthday means another year has passed. I am quiet because I look back on the past year to see how I’ve grown and to be grateful for who I am, where I am and whose I am. I review my goals and the action steps needed to accomplish them. Am I moving or standing still? And if I am moving and if I am standing still is this reality or perception? I know that there is no greater deception than self-deception so it’s important to me to honestly and realistically reflect on my life, my progress, and my purpose since I do not intend to bring last year’s baggage into this new age. It’s important to me to see the good in the finished and the unfinished work. To be grateful for where I am and celebrate on the way to where I am going. Have I wasted a year, or have I taken full advantage of every day? There is much to think about and much to do.

I do not know what this year has in store for me, but I hope I can take full advantage of the day so that next year I can look back on today and know that I have done my very best to contribute to the forward movement of the world.

Prepare for your Success Part 3

Location: Barnes and Noble Bookstore, Marietta, GA. Copyright©2019. Yecheilyah Ysrayl

Read part one HERE.

Read part two HERE.


If you follow my social media (my personal accounts) then you know why I was excited yesterday. I am Soul got approved for stocking at Barnes and Noble at its Marietta, Georgia location, making this the fourth store to carry one or more of my books. This may not mean much to you but, briefly, here’s why these things excite me:

  • Poetry is not like other books, it’s hard to sell and yet I am Soul has been selling since its release in 2017. I don’t mean selling a lot. I mean consistent sales over time. (Much like consistent book reviews. They may not all come in on the day of release but if they trickle in every now and again for months or even years, that’s still good!)

 

  • I am Soul has remained relevant for two years even though I’ve published other books, something I have not been as successful with before. (No matter how long it’s been since publishing your book, it is always relevant. It can never be unwritten or go out of style. Make sure it doesn’t. Keep promoting it. Keep it fresh.)

 

  • I am not backed by a publisher. I am my own Publisher.

 

  • I don’t have a lot of money. Everything I make goes right back into the work. (In the beginning, you will have to invest in yourself. Although I’ve been publishing awhile, this is still the beginning for me).

 

  • I don’t have a lot of social media followers (if that’s important).

I gave a short testimony on my socials on being prepared but I will go in more detail here since we have the space (no worries, I’ll keep this short).

When I walked into Barnes and Noble yesterday and spoke with the manager, a few things she said stuck out.

“Oh, you have books.”

She seemed surprised.

When I shop my books around I carry the container you see here. It’s just something I got from Walmart many years ago. It only looks new because I cleaned it off. Don’t wanna embarrass my mama by going outside with something that looks like who did it and why did they do it. In this plastic container box are books, bookmarks, business cards, a PayPal Here card reader (because you never know if you meet someone on the street who might wanna buy a book. No cash? No problem! I can scan you right here lol), my author seal stickers, and a writing pen.

Eventually, after some convo, the woman asked to see one of my books so she could look me up.

“Most Self-Publishers come in here and they’re not in the system,” she said.

We’ll go into detail about what this means and how to get in the system later (I am putting something together to help Indies with that). For now, just picture walking into a B&N and picking up a book. You carry it over to the counter. Well, when the ISBN is scanned, what happens? If the book is in the B&N computer the information about pricing and everything comes up. This makes things easier on the store. How so? Because they can easily scan the book when someone picks it up, just as they would with any other book. (You can Self-Publish books with no ISBN but then you can’t sell it at stores.)

After going over the details and her agreeing to stock my book, I signed the copies we would leave there.

Me: “I’m gonna go ahead and sign these.”

“Yes, please do. We sell a lot of poetry. It’s making a comeback.”

Me: “Excellent.”

“You have stickers?”

(she meant something that lets the reader know the book is signed….Queue my author seal!)

Me: “I do.”

“Got a pen?”

Me: “I do.”

Everything she asked me for, I had on my person. I am not saying I am always this prepared. I am not perfect or special. And it’s not like she wouldn’t have given me a pen if I didn’t have one. But by already having one I presented myself as an organized professional serious about her work because…

Proper Preparation Prevents Pissed Poor Performance.

…and I am not just talking about physical preparation. I am also talking about mental preparation, spiritual preparation (faith), and time.

Time is part of the preparation. Time to research. Time to learn and understand. Time to ask questions. Time to write, publish, revise, improve, write and publish again. Time to make mistakes and learn from them. Time to put things in position so that when the time comes, you are ready.

At the recent signing, I had to recite a poem on the spot. I prepared for this. I knew one day it would come so when it happened I was ready. I was nervous, but I had a couple of poems in my head I knew by memory just in case. I was only prepared this time because I’ve dealt with not being prepared. Years ago, at a conference, I was asked to recite a poem. It was one of my audience favorite poems. I stood up there, said a few lines and forgot the rest! It was an old poem. A poem I should have never forgotten the words to. I was so embarrassed. I wanted to run out of the room. Instead, I quietly returned to my seat, ashamed. Prepare!

I’ve been publishing my books since 2008 but it took six years before I really got my books seen by people outside of my immediate circle. Six years to realize how much I didn’t know. Many of you are already way passed where I was when I started. You are much further along than you think. I’m just catching up.

Prepare for where you want to be. Get in position because if you are not ready when it comes it will make no difference. If the universe wants to pour into your cup but you are not even holding a cup, it will make no difference how long you’ve been standing there. You weren’t ready when what you said you wanted, arrived.

 


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Start a business that is not only dependent on the people you know to be Successful

Tbt. Greenbriar Mall. ATL. Book Signing, 12/22/18.

If you are a new entrepreneur, if you are just publishing your books or starting your own business, I want to congratulate you! I want to tell you; you will do well and go far. I want to tell you; you are brave and beautiful.

But I also want to warn you:

start a business that is not dependent only on the people you know personally to be successful.

One of the best decisions I made in the past 2yrs was to go out and network with people face to face without worrying whether they believed exactly as I did or worrying about what people would think of me.

Only depending on the people who know you personally to support your business can leave you doubtful and broke because there are people who will project their fears and limitations onto you. This means that once you’ve moved beyond those limitations, once you’ve elevated, these people abandon you because you no longer fit within the box they mentally created for you.

‍There’s a meme circulating that says:

This is all the truth. Most of the people who will continuously support you will eventually become like family. They will be all the wonderful people you meet along the way who will root for you harder than anyone you’ve known personally. Social media is cool, but there’s an entire world outside of the internet.

When you are running a business, the people you know, including relatives, are the icing on the cake. They are the ones in your corner cheering you on and going “Yaass, sis yaass,” or “yams bro!” They are the people there to support you no matter what and we all need some of that encouragement! But we also need longevity in our business which can only come from consistent financial support and there are so many people in the world willing to pay you for your knowledge not just like your posts.

Author Tip: Take the time to discover who your book or business is for specifically and target your content to those people. This is called a target audience, and it helps you to focus on the group of people most interested in your content so that your book, product, or service doesn’t stop selling after your family and friends have bought it.