Some time ago I spoke about the benefits of Respinning your blog posts. By respin I mean republishing them to your blog. This means that the post will show up again in the reader and your followers will also get an email notifying them of a new blog post.
Check out the original post HERE.
This has great advantages to building up your blog, such as:
- Older posts are seen by new readers
- Important posts get more social media shares and reiterates key points for those who missed it
- New Followers / Views
The list goes on with the key thing being new readers and more eyes on posts that may not have received much attention the first time around.
What I didn’t talk about is the not-so-good things about republishing content. One thing to keep in mind (especially if the post you are republishing did very well the first time and got lots of shares):
When you reschedule / republish a post to show up again and you linked it somewhere, the original link to the post will not work.
This means you would want to unlink the old and replace it with the new one. If you do not do this, when readers click on the original link they’ll get a “This post no longer exists” error message.
This post came about because I am literally in the process of doing this now with re-linking my Black History Fun Fact links. I rescheduled a few from 2015 but didn’t relink them. Yesterday, I viewed the page and noticed some links didn’t work and I am not sure how long it’s been that way. Oppsie. I searched my posts for the republished version with the new date, copied the link and linked the new one.
If you’d like to archive your posts (saving them to a page) or link a post to text:
Highlight the words you want to link.
Click on the link icon in your blog post editor…
…. in that little box, paste your link.
IF you want to have the page open in a new tab, click on the Link Options icon next to the blue button as seen above. A box will open that looks like…
Check the Open link in new tab box. When people click on your link, it will open the page in a new tab. This is optional and up to you. Some readers prefer it and others don’t.
I would be careful republishing any post that received lots of reblogs and social media shares already. I would be careful because the links shared on social media may no longer work and you’ll have to manually announce/correct it. I would also not recommend republishing content too much (I’ve slowed down myself since the first article) Additionally, if the article lists data, statistics or in-depth research like that, I wouldn’t republish it UNLESS I also plan to update the data.
Posts I would respin:
- Old posts that only received one, two, or three likes and no shares
- Posts with important information but did not get many views and no shares
- Poetry / Inspirational posts that never gets old but received not too many shares
Remember, if you republish/respin/repost an older article for more visibility and you’re linking that post, the republished post will have a new link (I also think you can change the link to keep it the same in the editor but I have not experienced this and this post is only in relation to my own experience.)
If you are republishing content and linked something to it, be sure to update the link so that when we click on it we are taken to the article, not an error message.
Enjoy the rest of your week!