Blogging takes up a lot of time and staying consistent, whether that’s blogging once a week or every other day, isn’t easy.
But it could be more manageable.
Republish Your Content
Who says you can’t share the same content again? Whether that is an interview you did, a radio show, or a blog post, every once in a while, you can reshare an older post by rescheduling it to republish.
Even though it is an earlier post, it can still apply to the current time. For instance, if you wrote about Juneteenth this year, you can reschedule that post to publish again on Juneteenth next year. Between this year and next year, you would have met more readers and gained more views. It will also surprise you to see how many of your current readers did not see the post the first time around.
Go through your blog posts and choose a post that resonated deeply with your audience you feel is relevant enough or important enough to repost.
Using myself as an example, Thursday, I republished a Throwback Thursday Jam by Minnie Riperton.
First, you will need to edit the post. I prefer the classic editor because it’s easier for me.
Next to the published label, click on edit and change the date and time to the day you want to republish the post.
Once you have chosen your new date, click ok and schedule.
I will not republish this video because I already did, but if I were to keep it this way, this post would publish again on August 2, 2020, at 12a EST, and new people will see it.
The first time I posted this song was back in 2017, and when I republished it last week, it received more views from people who had not seen it.
It reminds me of publishing in that your book is always new to the people who have never read it.
Your post is always new to the people who have never read it.
You can also share some of your older posts/articles on social media. People who don’t know you and never read your work will probably become new followers of your blog for more value.
I have found some cons to doing this, I must mention. If you are blogging on WordPress (which is the platform I am always referring to since I blog here), I caution on reposting blog posts that have been re-blogged a lot. The republished version will have a new link meaning that backlinks to your article that someone may have shared with their audience on their blogs won’t work.
A backlink is a link created when one website links to another and is suitable for SEO or search engine optimization. This is why I said you could also share the posts as many times as you want on social media without reposting it. In this way, you can edit the post and share it without breaking the original link. I would also recommend avoiding reposting too much. Fresh content is always preferable.
Don’t have time to blog? If you have been blogging for a while, you possibly have tons of content sitting right there to republish and it only takes about ten minutes.
Note: Republishing is easier and more effective if you have built up an archive of posts. You can’t repurpose content if there’s no content.
Mary Granger is a gifted musician who sees visions of music and moves her hands to the tune of the song she hears in her head, like playing an invisible piano. The children call her “Mad Mary” because she doesn’t understand their jokes. She is nervous, and her mannerisms read like someone with autism or some other disorder. But Mary’s music is extraordinary and came as a way of dealing with the trauma of sexual abuse from her father, James.
Then, there’s the archangel Gabriel, who has been on Earth for a thousand years and is depressed about whether he will ever return to his glorious state. He returns to heaven to find it in chaos. His father (“God”) is gone, and so is his brother Rigel. The angels have adopted a “do what thy will” attitude. Gabriel is searching for a saint who can help him enlighten the world.
Mary and Gabriel meet when the angel is swept away by Mary’s music, which draws her to him like a magnet. Mary is a child, about eleven-years-old, and Gabriel wants her to sell him her music. The child, Mary, can’t sell the music because it takes her away from James’ abuse. Witnessing the act, the angel causes significant pain in the man’s stomach and makes a pact with Mary that he will own the rights to her music in exchange for protection.
He believes Mary’s music is the key to restoring his light and promises her fame and fortune in exchange.
But when Mary is an adult and works as a paralegal, still bound by the contract, Gabriel doesn’t seem to be as kind as he was when she was little. He kills, and people close Mary start to die.
There is a lot to unpack in this book, including the biblical connection between Mary and Gabriel, the angel that came to tell Mariam she was pregnant with the Messiah. And because I believe there are fallen angels who many celebrities worship for fortune and fame, becoming miniature versions of gods on Earth, i.e., stars, I enjoyed the realistic premise of this book. However, the plot in Catch the Moon, Mary is not predictable and gets more profound as the story unfolds.
Catch the Moon, Mary is gracefully written. I was immediately caught up in the poetic writing style of this author. From the first sentence, I was pulled into brilliant prose and description that made reading easy. I felt part of Mary’s world because the writing was like feeling the music, not just reading it. As a poet, I love this. The entire book is written with this kind of artistic expression. The author is unique in her descriptions, so that not one sentence is ordinary. Waters does not just tell us the sun is rising, but that “suddenly, the sky was rimmed with yellow flame as dawn cracked over the horizon like an egg.” She does not just tell us Mary’s music is good, but that, “her music pulsating like breath.”
I was not a fan of the musical notes used instead of Chapter Headings, but it makes sense, given the author’s writing style. As I said, this author is no ordinary writer!
Introduce Yourself is back! Please help me extend a warm welcome to VALI BENSON. Vali, welcome to the PBS Blog!
What is your name and where are you from?
My name is Vali Benson. I was born in Champaign, Illinois, the home of the University of Illinois. After graduating from U of I, I decided to go west to get away from the brutal winter weather. I now live in Tucson, AZ, where I am very happy with my husband, two sons, and grandchildren.
Brutal is right! I am from Chicago so you ain’t never lied there. Vali, got a favorite drink?
Iced tea is my favorite drink, but it has to be super sweet. When I am writing, I need my sweet iced tea. Oddly enough, I do not like ice in my iced tea, and I always chuckle when I hear someone refer to the drink as “Ice” tea. As far as cocktails are concerned, I love a spicy Bloody Mary.
Nice. Favorite food?
My favorite food is escargots. Growing up in Illinois, I would have never dreamed that I would say that, but I absolutely love them. The first time I had escargots was on my honeymoon, and the only reason I did it was that I didn’t want to appear unsophisticated to my new husband. Thank heaven I had no idea what they were at first, or else I would never have tried them.
Let’s talk about writing. When did you publish your first book? What was that like?
My first book, Blood and Silver, was published on April 3, 2020. To be honest, it was surreal. I had completed a lifelong dream of putting my ideas and feelings into an actual book for others to consume. I was numb and excited. At the same time, it was extremely frightening because my innermost thoughts were now fair game for all to criticize. I still cannot believe that I can call myself a published author.
That is awesome. Congratulations and welcome to the world of publishing. That Blood and Silver cover is dope!
What genre do you write in, why?
I generally prefer to write young adult fiction. This is probably because that genre had such an impact on me as a girl. I was not the most confident child, so when I could read about fictional characters that were around my age, it made me feel secure. If my books can instill others with those valued feelings of pride, confidence, and acceptance, I know I will have done my job.
Wonderful. What do you wish you knew more about?
I dearly wish I was more tech-savvy. Computers and I have never really gotten along, but I am sad to say that I am being left behind by the changing times. The day has come when I have had to admit that technology no longer consists of luxury; it exists as a necessity. I better start swimming, or I’ll sink like a stone.
Do you have a favorite color Val?
Blue has always been my favorite color. Perhaps it has something to do with the fact that I have blue eyes, but I think it is because I am a believer in infinite possibilities. When I was a girl, there was nothing more infinite to me than the big bright blue sky.
Blue is a beautiful color. We love sharing historical fun facts on this blog. Who would you say is your favorite Historical figure?
Jacqueline Kennedy. She was so much more than just First Lady of the United States. Of all her accomplishments, it is her character that I admire most. The way she handled the traumatic events surrounding her husband’s death with the whole world staring at her still amazes me. Her grace, poise, and dignity amid unimaginable catastrophe is something all people, not just women, should aspire to emulate.
Beautifully articulated. What do you think of the world we live in?
The world we live in is truly what we make of it. It all depends on perspective. I choose to be positive and focus on what I cherish in my life and not worry about the elements that are out of my control. One factor to remember is that advancements around our world might change, but people and human nature do not.
What don’t you like about yourself?
Ever since I was a little girl, I have let others’ opinions affect me more than they should. I do not like that I put so much stock in what others think of me. The great thing is, I am getting better at only worrying about how I view myself.
What’s the funniest movie you’ve ever seen?
I love so many funny movies, and comedies are my favorite genre. But one that sticks out to me is Tropic Thunder from 2008. The performances are completely hilarious, and the writing is pure genius, but the film always conjures good vibes. The first time I saw Tropic Thunder, I really needed some cheering up, and it did exactly that. Plus, a bald Tom Cruise in a fat suit always cracks me up!
What is the worst advice you’ve ever been given?
Have low expectations for yourself so you won’t be disappointed.
I’ve heard that one before too…
I understand, in theory, what the person was trying to convey, and they meant well, but the advice was directed at my own performance. It gave me the feeling that no matter what I did, it would not be good enough, so why even try. The adage goes, “If you don’t believe in yourself, nobody else will either.” It was a long time before I believed in myself due to this piece of warped advice.
Thank you Valie for spending this time with us. We enjoyed you!
Vali started and sold two successful businesses before she decided to pursue her real passion for writing. She published several articles in a variety of periodicals, including History Magazine, before she decided to try her hand at fiction. She grew up in the Midwest and now lives in Tucson with her husband, two sons, and two grandchildren.
When I started this blog and chose “truth is stranger than fiction,” as the tagline, it was puzzling to people. Someone even reached out to correct, me, saying, “don’t you mean the truth is stronger than fiction?”
No. Stranger is the word I meant.
What it seeks to communicate is that nothing we can create can be as unusual as what we find in actual life, and speaks metaphorically of the unsettling realness of truth—the “strangeness” of reality. You think something is weird until you find out just how deep the rabbit hole goes. You think my blog name and the tagline is strange until you understand what it means.
Everything that is happening right now, I could quickly put in a novel. Except, there is no story I can conjure up that would be equivalent to the real-life terror that blacks face and have faced every day in this country.
As someone who writes Black Historical Fiction, there is a strangeness about what’s going on because what happened in the 60s is still happening. And as I place my fictional characters amid events that actually happened, I realize that I am a character in the present world, a world that mirrors the one passed. Our children and their children will read about what happened this year, and they will ask the question, “what was it like living in a world with civil unrest because of the mistreatment of blacks during a pandemic?”
The first five months of 2020 have been brutal on every level, and we are living in what will one day be part of America’s history, and it must not be lost to us that we are part of that history.
If America were a house, racism would be the foundation on which this house sits. People don’t want to hear that many of the founding fathers were slave-owners. They don’t want to hear about the Slave Patrols turned southern police departments. People don’t want to hear that dismantling systemic racism means to dismantle that system. And people certainly do not want to hear about the spiritual connections between the afflictions blacks have endured, their real identity and heritage, and their place in America.
But there is no one way of looking at everything that’s going on, but this is also what makes writing a powerful tool for shedding light on these truths, exposing prejudices, and breaking down barriers, and eventually whole systems.
Everyone can’t be on the ground. I won’t say “on the front lines,” because I don’t believe there is one way to be on the front lines. The term comes from the military line or part of an army that is closest to the enemy. To be on the “front line” means to be closeted to the enemy, which is usually depicted as physically facing him. But there are other ways to face the enemy, and one way is to write with accuracy.
Write the truth. Write it as raw and as bloody as it is in real life. Pass down stories to the next generation that will teach them the truth about who they are. Take Toni Morrison, for example, who in the 60s and 70s chose to publish the books of black writers telling the truth and exposing lies. Books play a significant role in educating a people, and miseducation has a lot to do with what is and is not, written in books.
Writers are, therefore, also on the front lines and in a powerful way. In the words of Nina Simone, “you can’t help it. As far as I’m concerned, an artist’s duty is to reflect the times.”
As devastating as things are right now, what black writers write today, be it a poem or blog post or scholarly article, can make a difference in the next world.
In Beyond the Colored Line, book two of The Stella Trilogy, we meet Noah Daniels who is a member of The Black Panther Party for Self-Defense. There are two books I read that helped me to conceptualize his character in the most authentic way possible: Revolutionary Suicide by Huey P. Newton and The Assassination of Fred Hampton: How the FBI and the Chicago Police Murdered a Black Panther by Jeffrey Haas.
These books helped me to capture the language and the spirit of the movement as realistically as possible. I modeled Noah’s persona after both Huey Newton and Fred Hampton. Noah uses terms like “Pig,” regarding the police like the Panthers did in the 60s, but reading Newton’s story helped me to understand this wasn’t a random term they pulled out of the sky to be derogatory.
Black Panther rhetoric like “All Power to the People,” and the concept of “pig,” came with Newton’s interest in A. J. Ayer’s logical positivism, that nothing can be real if it cannot be conceptualized, articulated, and shared. While I do not agree with this philosophy as a person of faith (because faith is the opposite of this…the belief and expectation of something even when you cannot see it), it was helpful in me understanding the Panthers on a deeper level and thus helped me to make Noah’s story more real.
Not all research needs to be included in the story so you won’t hear Noah quoting A.J. Ayer. The point of research for historical books is to help the writer to better understand the culture of the time so the characters can interact with the setting genuinely.
Historical Fiction is not an easy genre to write because while the story itself is fictional, the dialogue and personas of the characters have to be true to the time. A young person living in 1960 wouldn’t speak like a young person living in 2020. If done right, adding authentic historical details enrich the story by triggering memories of the past.
Excerpt from Chapter Ten:
“That just bugs me. We supposed to march and get hit upside the head by the pigs?” he would say in conversations with his mother when he would visit her. Unlike many young black men raised by their mothers, Noah’s mother had decided early on that her son’s narrative would be different. When he came of age, she would turn him over to be raised by his father. She could provide a lot of things, but she could not teach him how to be a man. She supported most of Noah’s radicalism, but only to an extent.
“Now don’t you go rappin’ ‘bout all that communist jive talk in here boy. Violence and hatred never helped to expand no revolution.”
“But Ma, that’s where you’re wrong. It’s not about violence. It’s about defending ourselves. Violence is only the guilt complex that exists in the minds of America.”
Mama Daniels would lift her head to the ceiling, wishing she’d said nothing.
“To say that a man is violent because he defends himself does not differ from saying a man who is being lynched and thus fighting back is himself violent because he fights back.”
“Boy, what? You know, sometimes I wish you weren’t so smart.”
Noah laughed, “’cause you know I’m right. Mama, white Americans know that they have been violent against Negroes, and they fear that one day the Negro will do unto them as they have done unto the Negro.”
The 1960s presented a new wave of leadership and identity for people of color who went from being Negroes to Blacks. Just the previous year, the heavyweight champion, Muhammad Ali refused induction into the army on both religious and political grounds. The epitome of the black power movement was the Black Panther Party, founded by Huey P. Newton and Bobby Seale. This party organized the use of self-defense in the accomplishment of black justice and was right up Noah’s alley.
I have had this post sitting in my drafts since October 2019. I didn’t want to publish it until I had tightened up my own business structure and then Corona hit and I thought, “maybe this isn’t appropriate right now” and I put it off.I have a habit of meditating on what I have to do throughout the day before I get up from the bed. This morning I thought,“wait a minute, this could actually be the perfect time to present this information.”
Even though there aren’t a lot of people working and the world is sick, this could be the perfect time for us to plan, organize, and restructure some things. Just the other day we cleaned out a closet that had served as the junk closet since we moved in and Husband organized the garage. These days, we are paying attention to things we have neglected to give much attention to, why not include our writing business too? Whether you will use this information now or later, this is a good time to at least give it some thought.
In the Beginning
For Self-Publishing a book, things are relatively easy in the beginning. You create a KDP account, connect your bank account (so you can get paid your royalties) and you are set. You can also create a PayPal account to collect funds from books bought through your website or blog and get a card reader to accept payments on the go (like at book signings or heck, you can sell books out the trunk of your car if you want). It also helps to have a Cash App account. Other apps like Zelle are also good, but I’ve found most readers have CashApp. These are the basics every Indie Author should have in place.
In the beginning…
Everything I said is good in the beginning, but what if you’ve been doing this for some time? How do you level up from this structure? How do you go from author to authorpreneur?
An authorpreneur is an author with entrepreneurial practices.
Publishing a book automatically puts you in business, yes, but there are other things you can do to make sure you are running it like one. It’s not 2008 and Self-Publishing is not what it used to be. The standards are higher.
Anyone can publish a book today (even if they aren’t good writers), by uploading a Word Document or PDF to Amazon’s Kindle Direct Publishing. In the past, this has brought down the quality of the prestigious process of book publishing and specifically, Indie Book Publishing. Today, though, the stigma attached to Self-Publishing is fading and authors who publish top-quality material are being separated from those who do not.
With the current Pandemic ravaging the world, the realization of the value of Indie Publishing, social media, and doing business online is apparent now more than ever. A lot of brick and mortar bookstores are closed and some will not reopen.
The basic system I started this post out as is good in the beginning but the Indie Author who goes beyond the bare minimum will set themselves apart from the pack.
Create a business name/structure that is legal and connected to a business bank account.
When your business grows, you’ll discover how important it is to have a legal business structure. It has done wonders for me and is very helpful in keeping up with how much is coming in and going out which helps me to have a realistic picture of my ROI or return on investment. You work hard to write these books, to publish them and spend good money to get them out into the world. Don’t let all this hard work go to waste.
You can get away with using a Pseudonym or creative business name at first but if you are serious about using that name, for certain projects you will need it to be legit. What happens if someone sends you a check in your fake business name and you have not made it legal? Without a business bank account in that name, you will not be able to cash it.
Decide if you want to be a Sole Proprietorship,* LLC, Corporation, Non-Profit (if you publish books for charity) or any other structure that suits you.
*A Sole Proprietorship is not recommended but it’s better than nothing.
Set up a business bank account – You can set up your bank account once you have your business structure in place and monitor just how much is coming in from your book sales and other author endeavors separate from other forms of income. You will get a business debit/bank card and checks to use for your business. You can even establish a line of credit.
Creating a business structure can motivate you because you get to see your writing as a real business and not just a fancy play-name. You can get logos made if you want and do transactions under this name which comes in handy when completing W-9 forms and other paperwork that may be required for you to get paid.
Stay Legally Compliant
With a business structure, you will need to keep your business compliant with state and federal business laws. The requirements will vary based on your business structure. (For instance, the requirements are more strict for corporations than LLC’s). An example is that you may have to file once a year with a filing fee of maybe $30 to stay in compliance. The process is not tedious and you may even be able to do it online. For details on staying compliant you can visit the small business administration website here.
If you don’t stay compliant your business will fall into an inactive status.
Publish Your Books Under Your Own Imprint
Once you have your legal business structure, and business bank account in place, it is time to publish your books like you own your business.
Buy Your ISBNs – The ISBN is a unique identifier for a book, issued by an ISBN registration agency. In the U.S., this agency is Bowker.* In some other countries, the ISBN is free but in the US they are not. They are expensive so it’s best to buy them in bulk if you can. You can buy a block of ten which would cover ten separate paperback or hardcopy books. KDP, Lulu, and other POD (Print on Demand) companies do provide ISBNs for free if you absolutely cannot afford to buy one.
Free assigned ISBNs belong to the company that issues it, such as KDP or Lulu. This means they (KDP/Lulu/Other said company) are the publishers and owners of that book and they will be listed as such.
Once you have your own company, you will want to have your books listed under your company name. If you are the publisher you should be listed as the publisher. If ownership is important to you, buying your own ISBNs is something you might want to look into.
With your company name legalized and books under your ISBN, this sets you apart as a serious business person and makes it easier for high-profile people to do business with you.
There are tons of fake ISBN companies out there. If you are in the US, be sure you purchase your ISBN from Bowker.
It’s easy to go the free route but free is limiting and it does not always set you apart. By creating an actual business complete with the necessary paperwork, it is easier for you to stay organized, to file taxes, and to rise above the crowd and stand out as a professional author.
Your work is under copyright protection the moment it is created. Don’t let scam publishing companies fool you by saying “Keep 100% of Your Copyright.” This means they are promising you something you already have. For publishing rights (different from copyright) all you have to do is buy your own ISBN.
When tightening up your writing business, be sure you have both a paperback and a digital version of your book available.
I talk a lot about paperback books because I’ve always sold more hardcopies than digital (I’ve always been different, guess that translated to my business too lol) and I just love them but that doesn’t negate the importance of having digital versions of your book available too. We are living in a digital age and with everything being online, authors without digital books will be left out. Brick and Mortar bookstores without an online presence are struggling right now.
For those of you who sell paperbacks, consider lowering your print book price if you are not seeing sales. I love buying paperbacks from Indies but a lot of them are also very expensive. I am not saying you can’t raise your price. As an Independent Author, you can do what you want. I am saying to consider raising the price only after you see consistent sales. Who is buying a $30, 100-page paperback from an unknown first-time Self-Published Author? Do what works for you, but make sure you are being realistic.
When this post was first drafted, it was after I had watched a video of Tyler Perry advising entrepreneurs. I am not a big Perry fan but when people are advising about business, I listen. Perry talked about entrepreneurs learning when to let go. Here, he meant letting go of business practices that no longer serve you once your business grows. He talked about not being so used to how it has always been done that we are not open to change. For example, Perry’s sister used to keep receipts in a folder but as Tyler’s business grew that kind of accounting system no longer worked for taxes. Not when you have over 400 employees.
As professional Indie Authors, we must have the same mindset.
Want more Indie Author Tips? Visit the Indie Author Basics with EC page here!
My Author Presence online now looks like this. Please take note of the new twitter handle and Facebook Page. Not following me on Facebook? Click on the link below.
This weekend I had the pleasure of joining RRBC for its debut show on BlogTalkRadio “Bring on the Genres” with host Jan Sikes, and authors Balroop Singh, and D.L. Finn. We discussed the process of creating poetry. Click on the link below to hear the show. Join us as we explore this genre.