Tag: indie authors

Help People Understand WHY They Should Buy Your Book

Supporting a fellow poetess at the Atlanta African American Book Festival, 2019.

In my years of consulting with authors and working with them on their books, I’ve discovered that the most difficult challenge for many is not writing the book (many of them have been writing their entire lives) but finding innovative ways to market and promote it.

With so many hats to wear, the last thing an Indie Author wants to do is strategize about how to promote their book day in and day out.

And you know what? We don’t have to!

Everything does not have to be part of some grand strategy that only a rocket scientist could understand. The secret to wisdom is often in its simplicity.

Considering it as relationship-building and connection-making rather than marketing and promotion could help you focus on the reasons behind your book. It involves thinking up creative ways to draw in and hold the interest of those who are already searching for solutions to the problems your books address. 

Not only can these connections help you meet new people who buy books, but you might also find a business partner or lifelong friend.

Since your identity as an author is heavily influenced by who you are personally, it might be beneficial to present your individuality and draw on real-world experiences to engage readers on a deeper level.

Dr. Jackie Walters does this well. 

Award-winning OB/GYN and star of the hit TV show Married to Medicine on Bravo, I reviewed her book a few years ago. The Queen V: Everything You Need to Know About Sex, Intimacy, and Down There Health Care goes into detail about our precious lady parts and all the ways to stay healthy. She has these videos where she reveals something informative about the vulva, sex, and intimacy. 

Here’s the important part: She only sometimes mentions her book in these videos! Sometimes, she’ll just have it sitting to the side, or it won’t be in the shot at all.

Dr. Jackie understands her expertise, and by educating her people and entertaining them with her props (she uses fruits and everything, chile), people are increasingly interested in her topic and her book without her mentioning it in every post.

She just shows up as herself.

In the end, we must show people why they should buy our book, not just that they should. This builds genuine connections and strong relationships that help our books to sell without stressing us out.

Click here for more Indie Author Basics aimed at encouraging you through the Self-Publishing / Indie Author Process!

Understanding the Power of Distribution as a Self-Published Author

We hear a lot of the cons to self-publishing. Now, let’s talk about some perks!

One exciting benefit of self-publishing is not just being in control of how you will publish the book and who you want to help you, but you are also in control of distribution.

Remember, all self-publishing means is you are your own publisher.

You can decide where to sell the book and offer discounts and deals to bookstores and larger corporations who want to carry your title.

Publishing with Amazon is just one step in your author journey. You can also set up an account with Ingram Spark to configure these discounts, returns, and wholesale prices.

This becomes important when you start petitioning booksellers offline.

Navigating this part is exciting for authors who always dreamed of seeing their titles on the shelves of bookstores and libraries. (Do people still visit the library?)

It can also be a learning curve, though.

For instance, while getting books into bookstores is thrilling, the job is only complete once the book has been sold.

If the book does not sell, it will have to be returned, which means that your books will be returned to you if they do not sell.

For this reason, booksellers tend to put self-published authors on trial periods, only accepting so many books for a specified time, to test demand for the title.

However, you can also sell your book to booksellers and corporations as a publisher.

The world of self-publishing is extensive!

Should we go deeper into this side of the business? Let me know if you enjoyed this post and want to hear more on this topic!

Check out more Indie Author Basics articles here.

Why Adding “Amazon Best Seller” to Your Book Cover Is Not a Good Idea

The Amazon Best Seller Badge is something to be proud of, no matter how small you believe your success is. However, I wouldn’t put it on my book covers.

Adding “Amazon Best Seller” or “#1 Amazon Best Seller” to your book cover is not a good idea because the title, unfortunately, holds little weight among industry insiders and quickly goes away when the book drops in rank.

I would also not add the badge if my book became a bestseller when it was free. This means people downloaded the book, I didn’t sell copies which could make the “Best Seller,” misleading.

If your book is picked up by a traditional publisher and reaches best seller status, they will create a new cover with the label.

“Being an Amazon Best Seller is a credential that could mean you sold 10 books in a sub sub sub category.”

Luvvie Ajayi Jones

What Luvvie means is you can get a bestselling ribbon or become a bestseller in a random, obscure category by selling just a few books.

This doesn’t mean the author shouldn’t be proud of themselves.

This means the author should wait until they see themselves on the list consistently (holding steady for days, weeks, or months at a time) or if they are in the top categories of all books on Amazon, not just one random category.

There are many bestseller lists, and being named on any of them is an accomplishment worth celebrating. 

Unfortunately, Amazon Best Seller holds the least weight, and people are so inundated by it that it no longer means much. Adding it to your book cover looks cool, but it will not help you sell more books, nor will it help you look like an accomplished author.

It could, in some ways, make you look like an amateur.

In fact, unless you are among more recognized lists, such as USA Today or the New York Times, I would leave bestseller off the cover altogether.

However, this is only my opinion so if you do it, I advise:

  • Award Winning Author (if you’ve won any notable literary awards)
  • Best Selling author of (Your Best Selling Title) but leave the Amazon part out
  • USA Today Best Selling Author (If applies)
  • New York Times Best Selling Author (If applies)

Check out more Indie Author Basics articles here.

The Journey

Photo by Josh Hild

When I decided to write the history book, I was intentional about taking people on that journey with me.

When I visited museums, I shared video clips, took pictures of historical landmarks, and shared screenshots of my writing progress.

I wrote about where I was in my writing, such as when the book was going in for editing, and continued to educate on topics I would cover in the book. I vividly recall how excited I was to finish the first draft and celebrate with my team.

I’d built up so much awareness and excitement about this book that people were searching for it on Amazon before it came out. This was part of the reason I put it on preorder so early. It was in demand. It is what the people wanted.

As a result of taking people on the journey with me, I’ve had more fun writing this book than I’ve had writing any other book. I’ve also sold more preorders for this book since The Stella Trilogy through my website. The level of trust that people who didn’t know me from Adam put in ordering directly from me was humbling.

But it didn’t come cheap.

People trusted me because I put in the work. The work is not done. Far from it, but it has started. With this foundation, I look forward to continuing to build with the people who believe in me and the mission of continuing the work necessary to restore the forgotten heritage to the forgotten people.

What I hope new authors will take from this is the power of taking people on the journey with you and having fun with the process of writing the book.

Purchase Your Copy of Black History Facts Here. It’s Only 99cents As An ebook for the Month of March!

ps. If you’ve read this book already, please be sure to leave a review on Amazon!

Why Self-Published Authors Should Own Their ISBN

The basic answer is that owning the ISBN to your book makes you the publisher, which is the purpose of self-publishing for most authors who pursue the route.

Let’s look deeper into the ISBN and why I strongly suggest self-published authors own theirs. I’ve written on this before, but this time I am including advice from Sue Collier, the coauthor of The Complete Guide to Self-Publishing, 5th Edition. She has been working with authors and small presses for nearly two decades, providing writing, editing, production, and promotions work for hundreds of book projects. 

This how serious I want you paying attention to this right now, lol. | Photo by cottonbro studio.

The ISBN is the set of numbers at the back of your book on the bar code that captures information regarding the book’s publisher, title, language, edition, and version. It is necessary for anyone publishing a book they want to sell.

The number is issued to the publisher, so in traditional publishing, the author does not worry about this, as their publisher will be the book’s publisher of record.

In self-publishing, you can choose a free ISBN assigned by your print-on-demand company, such as Amazon, Lulu, or Ingram Spark. In this case, the company will appear as the publisher of record. For instance, a free Amazon ISBN means Amazon is the publisher, and so on.

Buying an ISBN or getting the freebie is totally up to the author. In fact, a freebie might be ideal for beginning authors on budgets who just want to see their books in print.

Still, the ISBN holds much more weight than these print-on-demand services have let on.

“The POD publisher services companies will try to tell you that it doesn’t matter whether you use their assigned ISBN or obtain your own. But it does because using their ISBN will ensure they are listed as the publisher of record in BIP (Books in Print) as well as with any distributor. Consequently, all orders and inquiries will go to them.”

– Sue Collier

A free ISBN is fine if you only want to publish a book and maybe sell a few copies here and there. However, if you see yourself one day selling your book in bulk to corporations, bookstores, and libraries as the publisher of record, you want to purchase an ISBN so that it belongs to you. Collier explains why:

“Let’s take a few hypothetical situations: Suppose a corporation is interested in purchasing one thousand copies of your book, contacts the Internet publisher (whoever you published through), but you never hear about it. What if a distributor wants to take it on but finds the economics aren’t feasible? Tough luck.”

Sue Collier
Owners of Upscale Foot Spa in Atlanta

Corporations do business with businesses, not individuals. Owning your ISBN with your own imprint positions you as a serious business. If Lulu is your publisher, Lulu is who corporations will contact for the kind of transaction in Collier’s example.

Why?

Because any organization with specific orders or inquiries regarding your book will approach the publisher of record. If you own your ISBN, that would be you/your company. If you do not own your ISBN, that would be whoever you published with.

“In addition, if a POD publishing services company is listed on your book as the publisher, your book may immediately be disregarded by bookstores and potential reviewers as a poorly done vanity press project.”

Sue Collier

Amazon does not vet the manuscripts uploaded to its publishing platform. Consequently, it is flooded with mediocrely written books with poorly designed covers, poor editing, and even worse formatting. When corporations see a book published by Amazon, they automatically throw it into this slush pile.

“Does it really matter? Yes, it does. Here’s the bottom line: If you don’t purchase your own ISBN under your own publishing company name, then you are not the publisher. If you use a publishing services company and let them assign your book an ISBN, they are the publisher, not you.”

Sue Collier

Grabbing the free ISBN from Amazon or whoever you publish with is not a sin. It’s okay. You will still be able to sell your books and do well.

It is, however, very limiting for self-published authors who want to sell their books beyond Amazon’s virtual shelves, have their own imprints, or be the publisher of record for their work so they can sell in bulk and process large orders through businesses and corporations.

Check out more Indie Author Basics articles here.

Is Your Book Marketable?

As I learn more about self-publishing and strive to develop and sell better books, I realize how important it is to write a marketable book. As I speak with other writers who want to self-publish, I realize how important this stage is to the process.

Traditionally, publishers will turn down a book if it’s not marketable. In self-publishing, there are no gatekeepers to make that decision, as the author has more creative control.

The disadvantage to this, however, is that the self-published book that doesn’t have a market also doesn’t sell well, and the author learns the hard way why publishers tend to be so selective.

“No matter how you decide to publish, your book, ultimately, ends up a product in the marketplace—a product for sale. Yes, your creativity, authenticity and even inspiration make it stand out from the pack. However, often, more than these things, a bestseller is created by your ability to:

write a book that is unique in a category

write a book that is necessary in a market and category

write a book that targets a large potential audience

successfully target and promote to a market.”

Nina Amir, How to Write Marketable Books that Feed the Soul

Publishing is challenging, period. It doesn’t matter if you are self-publishing or publishing traditionally; it’s hard work.

But it’s even harder to push a book that has no market.

One way to discover this is to ask yourself questions.

Are there other books similar to the one I am writing that have been successful?

Years ago, I spoke with an author who said they wanted to write a cookbook that is also a self-help book and a memoir.

It would be difficult to market this kind of book because it has no clear focus, and there is no evidence of someone combining so many different genres in one book and doing it successfully. It is confusing, and there is no audience for it.

We frequently want to produce the most innovative and unique story ever written, which causes us to overthink. The concept that we have a completely original idea that has yet to be realized is a fantasy. It is not real. Each story idea has been tried before. What distinguishes a book is our unique perspective.

It’s YOUR voice that makes it different. It’s YOUR voice that makes it stand out.

Photo by Oladimeji Ajegbile

What’s the competition like?

What are the top five to ten books in your categories that are doing well? This is not to compare yourself to them and feel bad about it. This allows you to determine whether there is a need that you can supply. In what ways is your narrative set-apart? Are there any gaps in the market you can fill? The lack of this type of market analysis is why self-published books fail to sell. There is a lot of inventiveness, but more business principle implementation is needed.

When I chose to publish Black History Facts, I knew I wanted it to be both instructive and straightforward. I didn’t want it to be so nerdy or long that the average individual became bored and stopped reading. I based this on other nonfiction history books that are comparable to mine but that I get bored with over time.

I also considered young readers early in their black history journey. Is there something a young person could read on their way to the longer, more advanced reads? I wouldn’t recommend Black AF History to my thirteen-year-old niece. It is an excellent education, but I know she’s not going to read 432 pages. I took all of this into consideration.

What are people’s reactions when I talk about my book? Do they gasp? Do they want to know more? Do they ask follow-up questions? Are they checking in to see if I’ve finished it yet?

If people keep asking about your book, that’s a clue that it is marketable because of its demand. If your logline or first few sentences intrigue them, you might have yourself a winner.

Another thing you could do is to use your blog as a test platform. Share a few chapters of a story and see what kind of engagement and feedback you get. I’ve written a few books from this blog by doing that, including Black History Facts.

“Publishing is a business, and the business owner needs to be as certain as they can be that the products or services they offer for sale will sell and make money for them. It is no different from a boutique owner deciding to stock one dress style and not another – or a building contractor using the same sub-contractors because they have demonstrated a superior service in the past.”

Nina Amir, How to Write Marketable Books that Feed the Soul

While editing, cover art, and formatting are must-haves for any book, writing a book that people want to read, one that is marketable, is the first step to self-publishing a book that sells.

Check out more Indie Author Basics articles here.

Take the Leap

When I first decided to put my book up for preorder in September (2023), I wondered if I had made the right decision. I had never run a preorder campaign that far in advance of the release date. And I was wondering if I could keep the momentum up. In my experience, people forget after a while, and the excitement fades.

Still, I took the leap of faith and put it up anyway.

The result is a book that has been selling every month since September and is currently a #1 New Release on Amazon for the ebook edition. The book doesn’t officially come out until the end of next month (Feb.).

“What if I fail?”

“Oh, but what if you fly?”

There is a common belief that if you give too much of your book away, people won’t be interested.

While I don’t think you should reveal everything, I do believe that talking about topics related to your book never gets old and, in that sense, you can never give away too much information. You can never know too much about your topic. You can never over study. The more you know, the more you can give.

And the more you give, the more interested people become.

This is my first nonfiction book about Black history. My other books cover these topics, but they are fictional. The nonfiction authors I admire and respect and who have done well with their launches all have something in common. They all educate their audience on their topic.

Whether in the form of a story and lesson learned or just putting fun facts out on social media, they have garnered interest in their books by talking about them. 

My biggest worry is not knowing enough, which (from a not-so-positive end) sometimes causes me to shrink. However, from a positive end, it keeps me searching, reading, and studying to show myself approved. It keeps me humble and hungry.

So, I thank you for supporting this work and I hope it inspires you to take the leap on whatever that might be. You might discover that you can fly!

I’d also like to remind you that we are ONE week away from closing preorders! If you haven’t yet, you can grab your paperback, hardcopy, or bundle at the link here. You can also find the link to the ebook on the site and more information about the book.

We are one week away from closing preorders for Black History Facts!

Order Your Copy Here

http://www.blkhistorybook.com | 2.24.24