Dear Indie Authors, Please Identify Your Target Audience in 2021


Entrepreneurship has been the talk of 2020. With the COVID-19 virus sweeping the world, many new businesses have been born. It is a delight to see people take something as detrimental as a deadly global pandemic and use it as the catalyst for stepping outside their comfort zones. Every day someone is beaming about their new business endeavor, and I am here for it.

Self-Publishing a book is a business, too, so if you published a book this year, congratulations! This is a fantastic accomplishment that deserves recognition and celebration.

But Self-Publishing a book is not a business for every author.

There are two kinds of authors. We must identify them before going into it:

  • Authors who publish books for themselves
  • Authors who publish books for an audience

If you publish a book for yourself, you are not necessarily interested in creating a writing business from the book or making money. You might have published this book as a primary teaching tool to awaken the lost sheep, or you may have published this book as a lifetime goal you always wanted to achieve. You might want to print a few copies for family and friends, but you aren’t interested in creating a business out of it.

You are doing this for yourself, and there is nothing wrong with that, but also, in this case, you don’t have to continue to read this post.

You probably should though. Ya know, in case you change your mind.

If you are Self-Publishing a book that’s important to you AND appeals to a particular audience, you want to keep reading this post.

The Problem.

You write a book for yourself and then try to sell it to everyone.

“Most self-published books are vanity projects, which means, the author paid for the privilege of having them published, and spent money getting professionals to help them edit, design and produce it, but they earn less than they cost.” -Derek Murphy

The mistake is you wrote this book and did not think about who you want to read it so you try to appeal to everyone.

 

“It’s easy to fall into the habit of writing what you love or writing to impress your peers or your editor. That might make for good writing… but it won’t necessarily attract readers. To do that, you have to write for, well, readers.” – Writer’s Digest

The Problem.

Who are these readers? Hint: They are not everyone you know.

Dear Indie Authors, Please Identify Your Target Audience in 2021.

Identifying your target audience means identifying your customer demographics and then figuring out which tools will best attract them.

Rather than targeting everyone, you are focusing on the ideal customer for your business. “That means, stop beggingasking for help and support. Stop desperate, useless marketing tactics like spamming Facebook or blasting Twitter.” (Murphy)

You are not only identifying the ideal reader, you are thinking about real, actual people who would like to read your book.

“A lot of writing advice encourages you to define this ideal reader… but forgets to mention they need to be actual readers. If your ideal reader isn’t real, no one will read what you write. Instead of deciding what to write and defining a reader for it, start by defining your reader and writing for them.” – Dana Sitar

When you know your target audience it makes it easier to find your tribe. Your focus is on the people who are there instead of those who aren’t because you know you can’t please everyone.

But that’s what selling to everyone is like: trying to please everyone.

Instead of saying your book is for women, think about who these women are in more specific terms.

“My book targets women history buffs, aged 25-45, who love black history but are tired of the same white male-dominated narratives.”

Ask yourself: “Who am I writing this book for? What real people do I know would read a book like this? Maybe there is a black woman I know who is always talking about Ta-Nehisi Coates and happens to be reading Colson Whitehead’s Underground Railroad. She might enjoy my Stella Trilogy.

Not so Good Example:

“My book targets women 20-70, suffering, that want to feel better.”

This one is too broad. Every woman you know is suffering from something and want to feel better, and it will be hard to market a book to this wide of an age group. You got millennials and senior citizens in the same club.

Why Does It Matter?

Once you know your target audience and what they want, you can give it to them by being of authentic service to your tribe, which means offering exceptional value consistently. Consistency builds trust, and people buy from brands they trust.

Understanding our target audience doesn’t mean our family and friends won’t support us. It means we are not targeting them in our marketing. To target is to direct an action or message to someone or something. Pookie and Ray-Ray may know you, but are you trying to direct your message to them?

How many family members have bought your book?

I’ll wait.

But this doesn’t only apply to Self-Publishers but entrepreneurs in general, especially in the age of social media. Most people have not even done the basic work of securing a website. You appear out of nowhere with something to sell. You then tell people to cash app you the money and expect them to trust you enough to do it. You can have all the faith in the world, but it still doesn’t exempt you from following a basic business practice.

It’s easy to become frustrated and exhausted about the lack of support for a company without much to show for your efforts when you are trying to appeal to the broadest possible audience. If you start a business and then spam all your Facebook and Instagram friends hoping they will support you, your message may seem inauthentic and doesn’t really resonate with anyone in particular. – Tucker Max, How to Write For and Target the Right Audience for Your Book

Another benefit to knowing your target audience is knowing you don’t have to be everywhere to be seen. If your audience does not hang out on Facebook, you do not have to be on Facebook. If they are not on Instagram, you do not have to be on Instagram. It is easier to be consistent when your attention is focused instead of divided. Go where your people are and build.

Indie Authors, and new entrepreneurs in general, would be a lot happier if we focused on serving our targeted audience instead of everyone we knew. Everyone does not care about you or your business, and it’s a waste of time, energy, and resources trying to appeal to everyone. No one is obligated to support you. People do not care about your product, book, or service. They only care about what it can do for them. Please understand this.

“If you aren’t writing for an audience and carefully considering the commercial viability of your project, if you aren’t expecting and planning to make more money than you spend, and learning exactly what it takes to achieve that, then you’re publishing for yourself, and it’s a big risk and gamble.”

Are You Building a Book Business or a Hustle?

Self-Publishing a book is expensive without a return on investment. As Murphy explains, it just becomes a gamble. I like to call it a hustle. When I think of that word hustle, I think of someone doing anything and everything to make it instead of aligning oneself with a strategic plan and purpose. If you are continually spending money to produce something that doesn’t give anything in return, it can quickly get frustrating.

Excellent cover design, editing, ISBN, and all that is basic; we should all know the importance of this in 2021. The self-publishing service providers, coaches, vanity presses, and assisted self-publishers rarely talk about how authors can make money from that book they just paid five thousand dollars to produce. Launching a #1 Amazon Best Seller is great, but that doesn’t mean the author is earning money. Being on the Amazon Best Sellers list is cool but what’s even more neat is having a faithful readership because a loyal audience will bring consistent book sales.

This isn’t to say you shouldn’t pay to publish a high-quality product. It is to say that without an audience to buy it, it will feel like a waste of money.

Identifying a target audience is the key to any business’s success, and I mean success outside of personal gratification. In 2021, I hope we can all do better (myself included) in focusing on those who best fit the people we want to serve.

Looking for more Indie Author Basics? Click Here.


Don’t forget that if you have read My Soul is a Witness I am trying to reach 20 Book Reviews before this year closes and we are almost there! If you have the book (and have read it), do consider leaving an honest review on Amazon.

Why It Matters:

It’s a real challenge for Indie Authors to market books without Amazon reviews because reviews act as social proof and establish credibility and competence in the publishing marketplace. Are you an author? In need of reviews? Be sure you RSVP for my 2021 list. Click Here.

How to Review on Amazon:

Click this link. Scroll down to ‘Write a Customer Review,’ rate and leave your thoughts on the book.

Also, I am Soul is 99cents on Kindle for a limited time.

FREE Ways to Support Your Favorite Indie Authors

Buying books written by Independent Authors is a terrific way to show support, and word of mouth is still a powerful way to make sure other people know of an author’s work without spending money. There are tons of ways to do this online.

Review the book on Amazon – Amazon is still a powerhouse and trusted source of content for readers. It’s easy to send a review via email, DM, or to post about the book on Social Media. While I am confident, the writer will appreciate any form of support, reviewing a book on Amazon will undoubtedly give the author more exposure. Amazon is the third-largest search engine with Google first and YouTube second. But then, “if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.” (E-Commerce SEO). Suffice it to say Amazon reviews are a great way to support your favorite author, boost their exposure, and act as a great social proof form. In short, an honest, legitimate Amazon review will help an Indie Author go far. In the words of Michael LeBoeuf, “a satisfied customer is the best business strategy of all.”

Just because someone bought a book doesn’t mean they read it. Leaving reviews is a great way to show the author that you read the book, whether you enjoyed it or not.

Click here to review My Soul is a Witness on Amazon

Rate/Review Book on Goodreads – While many people are no longer fans of Goodreads (and I’ve fallen off a bit there myself), do remember that it’s a platform full of people who love to read and talk about books! Granted, some people reviewing here are rude, but that’s certainly not everyone. Goodreads is still an excellent platform to use as an online word of mouth to discuss books read. It also allows for the sharing of reviews for books not posted to Amazon for whatever reason. If you don’t have the book, you can utilize the Want to Read button to add it to your bookshelf. Adding a book will show up on your page, exposing the book to your followers/friends. If an author is hosting a giveaway entering the contest will also mark their book Want to Read and add it to your shelf.

Note to authors: I have heard stories about people taking advantage of authors hosting giveaways on Goodreads when it involves paperback books. Please research this on your own as I have no first-hand experience with it, but I’ve heard complaints.

Click here to add My Soul is a Witness on Goodreads

Follow the Author on Social Media – Through social media, you get to learn more about the author outside of books. Many authors post pictures of their family, friends, and pets. Authors share their daily routines, hold contests, and take readers behind the scenes. Readers can interact directly with their favorite authors by sharing a post, saving a post, commenting on a post, and liking a post. All of this helps contribute to helping spread the author’s message without spending a dime.

Follow me on Instagram Here

Follow me on Twitter Here

Like/Follow me on Facebook Here

Subscribe to the Author’s Blog – Following the author’s blog (if they have one) is an extension of following them on social media. Writers have the space to share so much more about themselves and their life’s work and inspirations through blogging. It is a great way to network and become privy to new material as writers tend to publish sneak peeks and short stories to their blogs before they publish them. Writers also post their publishing process in detail on their blogs. You may be inspired to write your own book and learn a thing or two.

Click that lovely subscribe button to follow this blog

Join the Author’s Mailing List or Author Group – Joining the author’s mailing list or author group opens up an opportunity to get to know the author on a much more personal level. You are interacting with them behind the scenes, sort of speak. An author may go live so you can see their face, hear their voice, and interact with them in real-time. Authors explain the deeper meanings behind their stories, answer questions, host private, exclusive contests, and much more. Joining the author behind the scenes in this way shows you trust them with your email address and are ready to commit on a deeper level.

Click here to Join my Author Mailing List

Post Image of Book on Instagram / Facebook – Posting images of the author’s book – or pictures of you and the author at an event – to IG and Facebook (tag the author) is an excellent public display of support. It helps leverage the author’s exposure through cross-promotion. One of your followers interested in that book will potentially follow the author, purchase a copy of the book, review the book, and become a new fan. They may post the book image to their page, and the process repeats itself as one of their followers may find themselves interested in the book. It is a beautiful and selfless display of support and strengthening of the author’s network and the Indie Author community in general.

There are so many ways to support the Indie Author community. I have mentioned these previously, but one crucial component sets this list apart as making a real difference for your favorite authors:

Participation.

Following someone on social media, subscribing to their blog, or joining their email list or author group means nothing without an active commitment to engage.


My Soul is a Witness is Out. Be sure to grab your copy today and remember to leave a review when you have finished reading! 🙂

Nourish Your Offline Relationships

Photo by Priscilla Du Preez on Unsplash

Would you know if your friend is feeling down if he/she didn’t post about it? Would you know when his/her birthday was if Facebook didn’t tell you? Would you have the information necessary to congratulate those you love on their achievements, like weddings, and graduations if they didn’t post about it?

How well do we know the people we call friends?

Yesterday was my husband’s birthday and birthdays always have me thinking about relationships and social media. A few years back I had deactivated my Facebook a few days before my birthday. I didn’t feel like being bothered with accolades from people who hadn’t spoken to me since my last birthday. An interesting thing happens when I do this: The people who know me most will call or text me. Then, at the conclusion of the day I’ll post something on social and out of the woods will come those who thought they knew me and yet didn’t know something as basic as the date of my birth.

I had one person I considered a sister call me three days after my thirtieth birthday. There’s no harm in this. I’m not that sensitive. People don’t have to stop their lives for me. Reach out when you can. What I found odd is not that she called three days later. What was odd is that she thought she had called on my actual birthday. I found this odd because I thought we were closer than that. I had known the woman over ten years. We had lived with one another at some point, interacted with one another’s children, dined together, laughed, and had deep conversations. This wasn’t just any sister, this was someone I thought knew me well. Well enough to know my birthday is not May 29th. It doesn’t surprise me that today, we are no longer in touch.

But don’t get distracted. This is not about birthdays.

This is about the work we put or do not put into relationships now that Social Media automates our lives. Now that there is “an app for that” some of us have become lazy in our interactions with one another.

I had the pleasure of visiting Griffin High School last weekend. I spoke to four classes of tenth and eleventh graders about writing, publishing, and my journey as an author. I love young people. I love their innocence and straightforwardness. I love their non-sugarcoating questions. Many of them asked me if I “made a lot of money,” and “how do I deal with criticism?” It swelled my heart to have the pleasure of being there with them. One student asked me if I thought the ebooks would overtake paperbacks. I told him that while digital has enhanced writing in many ways, I think the paperback is here to stay.

Digital books are convenient when I am eagerly expecting reading a book and I don’t want to wait for the paperback to come in the mail. It’s fast and quickly satisfying. Buying a paperback book costs more and takes patience but when it comes there is something immensely gratifying about holding the book in my hands and turning the pages. A feeling I do not get when I read digitally. When I can look in someone’s eyes and talk with them as I did last week, answer their questions, hear their concerns, sign their books organically, hug them and take pictures with them, nothing online can compare to that experience. That human experience.

Let’s say digital books represent social media and paperbacks represent real life. While it may be easier to wait for a notification to tell you that your loved ones are “feeling sad” it is much more productive to hear their voice on the other end of the phone or to give them an inspiring word through text. It is even more fruitful to see them face-to-face, to hear their voices, and look into their eyes. Some things you will never know about a person from their social media pages. If they are like me, quiet, reserved and private, you will only get the basics. Facebook may tell you when it’s my birthday or notify you when I am traveling or checking into a restaurant but for those personal, heartfelt thoughts? There’s no app for that.

Nourish your offline relationships. To nourish someone is to feed them deeply with something good for them. It means to give them something that will encourage them to live well. When you do this, you do not make assumptions about anything you see in the virtual reality. You are not easily offended because someone “didn’t tell you” they were traveling or gathering or graduating. You already know these things because you have built a real-life relationship with the people you love and that bond is stronger than any post, tag, or “Friendversary” that pops up in your Facebook memories.

14 Things Writers Miss When Building Their Author Platforms | Christa Wojo.

Authors, this is a must-read. I’ve known Christa now for a few years. She knows her stuff. Personally, I am not a big fan of automation (#11) and I can work on #12 myself (I am pretty good being consistent on Twitter and the Blog but I need to work on Insta and Facebook) but pay special attention to #1.

It’s well worth the extra money to invest in a domain name for your website/blog. No matter how you spin it, sites with yourname.wix, yourname.wordpress, yourname.weebly, etc. will never be as professional as yourname.com. Even if you are not an author reading this, if you have a business invest in a domain name. You may have to pay a little extra a year but you’ll make that back in sales because it is easier to find your site. It also becomes easier for media personnel to find you too for other projects. An interested reader will most likely Google your author name dot com so try for that before getting a dot net.

👇🏿Click on the link Below 👇🏿

14 Things Writers Miss When Building Their Author Platforms 

 

Social Media and the Spread of Black History

Image Copyright©2019 Fiza Pathan | insaneowl.com

If you have not already, please be sure to head on over to this post and check out Fiza Pathan’s touching review of I am Soul. I’ll be quoting her review throughout this post but reading it in full will help you add context to what I say here (there is also an audio version of the review on her blog).


“I have read many books and articles about the way a woman of color is treated in society, especially in Indian society. I have studied History and Sociology throughout my college career which gave me a lot of material to study about the situation of colored people in Indian society. But to be frank, I’m not that well equipped to talk or speak about Black American History or the Black American contemporary views on life, culture, society, history, politics, education, et al.” (Pathan, 2019)

Pathan is not the only reader to have confided she is not well versed in Black American History. People have told me on more than one occasion of their lack of extensive knowledge in this area. This does not surprise me. It is why writing on the experiences of Blacks in America is important to me. Like Paul of the bible, I am sent to the nations (Acts 22:21) to bring light to what America has tried to keep hidden for too long.

Americans underestimate how information is disseminated across the world. The news and the information we are exposed to in America is not necessarily the same information that is exposed to people in other parts of the world. Historically, news traveled through radios, television, books, and newspapers. What mainstream media wanted you to know is what you knew. If America didn’t want other countries to see how it treated Black Americans, those countries didn’t see it.

Image Copyright©2019 Fiza Pathan | insaneowl.com

“I have started reading Black American literature in general after I turned 28 years of age in 2017, because of the poems and writings of Toni Morrison, Maya Angelou, Langston Hughes, Alice Walker, James Baldwin and Dorothy West. Yes, you’d wonder where I was and what I was doing with my life, but the fact is that, all said and done, I have just begun to realize the richness and depth of the Black-American experience. ‘I Am Soul’ by Yecheilyah Ysrayl is one book among many that are educating women of color like me from far off countries like India, especially recluses like me, and I’m glad I am being educated.”

– Pathan, 2019

Today, Social Media is a significant catalyst for uncovering the truth about what Blacks have endured and the many businesses and products blacks have invented and how those inventions have been credited to other people. While we must be cautious not to spread disinformation (See this post here), there is still a lot of good that has resulted from the social media revolution. Information is coming out at a rapid speed of both the good and bad historical facts so that there is a desperate need of keen discernment. One such example is the testimony from notable black writers that Blacks could not eat vanilla ice cream in the Jim Crow south, and that they only allowed us to eat it on Independence Day.

“People in Stamps used to say that the whites in our town were so prejudiced that a Negro couldn’t buy vanilla ice cream. Except on July Fourth. Other days he had to be satisfied with chocolate.”

– Maya Angelou, I Know Why the Caged Bird Sings

While visiting Washington D.C. with her parents around Independence Day, poet Audre Lorde’s mom wanted to treat her to some vanilla ice cream, but they refused the family:

“The waitress was white, the counter was white, and the ice cream I never ate in Washington DC that summer I left childhood was white, and the white heat and white pavement and white stone monuments of my first Washington summer made me sick to my stomach for the rest of the trip.” – Audre Lorde, Zami: A New Spelling of My Name

The “White Ice Cream,” rule is said to be more folklore than truth. But why? This is an example of a history hidden and then revealed because of the widespread use of Social Media. Prohibiting blacks from eating vanilla ice cream is not far-fetched, considering the pettiness of Jim Crow law. If blacks couldn’t swim in the same water as whites, it’s not so hard to believe they couldn’t eat white ice cream.

Fun Fact: The vanilla bean is brown and was cultivated and improved by an enslaved black man named Edmund Albuius. In ice cream, a small amount of vanilla is used compared to the other ingredients so that it still looks white (from the milk, cream, white sugar). If a larger quantity of vanilla is used, it would probably be more colored. Take these bars of soap.

“The soap above is scented with Vanilla Sandalwood Fragrance Oil, which discolors dark brown. The tan color will continue to darken over time.” – Bramble Berry, Soap Queen (3 days later, the vanilla in the soap turned it even darker…)

But let’s not digress. The point is, vanilla bean is brown, not white. Joke was on Jim Crow…

“While Jim Crow laws, extensively documented in print and historical record, are fairly well known, less well known are the unspoken etiquette rules for Black people, largely forgotten by anyone who didn’t have to live under them. During Jim Crow, Black people could pick up food at establishments that served white people, but they often could not eat in them. When custom demanded that Black people be served separately from whites, they were often required to have their own utensils, serving dishes, and condiments. So it was customary for Black families who were traveling to carry everything they might possibly need so that (with the help of the Green Book, the guide that helped Black travelers eat, sleep, and move as safely as possible) they could navigate America in relative comfort.”

– Mikki Kendall, Hot Sauce in her Bag, 2016

Black history has been just as raped and stolen and manipulated as her people. Black American History is more than slavery and Civil Rights, but slavery and Civil Rights is still part of that history and must never be forgotten. Black history is the birth of a nation, its upbringing, its captivity, and its overcoming. It is all of it. The good, the bad, and the ugly. We were not only slaves but also soldiers. Not only captives but also captains. We were/are a wealthy people, royal, smart, salt. We are seasoning and soil. But where were we born? How did we begin? What happened once we got here? These are the questions I seek to answer in my literature and articles so that the voices unheard in mainstream media can speak through me and prophesy the truth.

“‘I Am Soul’ to me is a book about being a part of a history that none can forget, but that slowly is changing the way we look at this race of people past, present and to a bright future, God willing.”

– Pathan, 2019

There is something special about the plight of the so-called Black American. What is to be revealed about these people stolen and transported to foreign lands in the bowels of slave ships? These people once stripped of their nationality and culture and are now returning to their natural heritage? Because of Social Media, this truth is easier to disseminate and verify. We have eBooks we can download in an instant, online journals and periodicals, and scholarly material at our fingertips. And we have Independent Publishing whereby artists can write and publish these truths without prejudice.

Image Copyright©2019 Fiza Pathan | insaneowl.com

“Lastly, I would like to recommend this lovely and enriching book to everyone, irrespective of race, community, religion, caste and gender. I hope to review more books by Yecheilyah Ysrayl soon and hopefully, when I do so, I will be more capable of giving a more enlightened review as I will be reading more books about Black American history and literature in the future.” – Fiza Pathan


References:

Why Did My Soap Turn Brown

Maya Angelou, I Know Why the Caged Bird Sings

Audre Lorde, Zami: A New Spelling of My Name

Hot Sauce in her Bag: Southern Black identity, Beyoncé, Jim Crow, and the pleasure of well-seasoned food


Purchase your copy of I am Soul below!

and be sure to preorder my newest spiritual handbook

Keep Yourself Full, releasing 8/6 (free with KU)

The Most Important Lesson I Learned in 11 Years of Publishing my Books

The little girl licked the wooden spoon that came with her ice cream.

“Bet you don’t know my mama name,” said Zoey, the five-year-old daughter of my husband’s client. We were relaxing on the couch, watching Netflix, and eating ice cream. Mine was gone, but she was still eating hers in that gross way children do, ice cream residue around her mouth and dripping from her fingers. I hoped she’d hurry and eat the thing before it melted all the way. It was a hot Sunday.

“Krissy,” I said proudly.

“Krissy what?”

Ole snap. What is the woman’s full name EC? Kristina? Kristy? Kristy Anne? Dang. I forgot the woman’s name. I’ve just been calling her Krissy or Kris like everyone else.

“You tell me,” I said playing it off.

Did I just reverse a question on a five-year-old? Yes. Yes, I did.

“Her name is…her name is…hmmm.”

Zoey seemed confused. I should have felt bad. I didn’t.

“My mommy’s name is—-”

“You don’t know it either,” I teased.

“I know she’s mommy but… just call her Krissy,” waved Zoey, licking the wooden spoon.

“Works for me,” I laughed.

This is what I was doing all day. Watching Netflix and talking to five-year-old Zoey and one-year-old Ziggy. Well, Ziggy and I did not exactly speak. There was something about he had to boo-boo and then he took a nap.

This was my weekend a few months ago. I went on a call with my husband. My husband is an HVAC (Heating, Air Conditioning, Refrigeration) and Maintenance Tech. As a Universally Certified technician, this means he can pretty much work on anything from a home AC system to a restaurant’s refrigeration system. This day, he was installing three toilets for this family, which meant that I would hang out with the wife. I rarely tag along with him on his calls, but he asked me to, so I went. I wasn’t doing anything, anyway.

We were there all day, and the family even made dinner for us. I learned the wife is from Chicago, my hometown, and the husband is originally from Jamaica. I enjoyed the Tilapia and Rice dishes served and had never had a whole fish before! Like, they fried the entire thing, one big slab. Boom. On your plate, ha!

My husband and his client spoke extensively about several things. Somewhere along the line, my book came up, and my husband gave him the link to my website along with links to other things they discussed. (I can assure you I was not an important part of the conversation.)

But when we got home later that evening, the husband sent my husband a text saying that he had purchased a copy of I am Soul.

“Aww,” I crooned. “That’s sweet. Tell him I said thank you.”

Now, for the most important part of the story….

How many times did I ask them to buy my book? Zero.

How many times did I discuss the book with the wife? Zero.

I did not bring up my work at all. What I did was play with the children, watch Netflix, and converse with the wife about food. We talked about why I couldn’t be a vegetarian and other things.

The most important lesson I’ve learned in my 11-year journey of publishing books is the importance of connecting with others and building genuine relationships.

People buy from people they have a connection with. This may be an already formed relationship/friendship, similar interests, personality, hobby, belief system, faith, passions, membership in the same groups, clubs, or similar spirits or vibes. These are the people who will support you. You don’t even have to force it, manipulate or chase. This means that relationships (directly or indirectly) is a major factor in selling books.

Just be yourself and let the vibe of that authenticity light the path, drawing the people to you who are meant to be in your presence.

Personal Examples

(because I am really not just talking out the side of my neck)

I met TV Personality Tinzley Bradford through my connection with Lisa W. Tetting. I turned around and sponsored, attended, and performed at Tinzley’s mixer last year and met TV One and Talk show host Chere Turner, CEO of Behind the Beauti Tenisha Bibbs, Singer, and CEO of Advudcate Arts LLC Cami Tippin, and 2x Best Selling Author Oliver T Reid. Then, I attended Oliver T Reid’s writer’s masterclass and met publisher Kelly Cole, also a 2x Best Selling Author and owner of one of the fastest growing Black-Owned Book Publishing companies in the U.S. I met Indie Bookstore owner Nia Damali through Indie Bookstore owner Marcus and through Nia I met Vivica A. Fox. A recent example is my meeting of Founder and Owner of B Infused Natural Detox Waters Brianna Arceneaux. Brianna is more like a niece as she is the sister of my brother-in-laws daughter. She is also the founder of a women’s organization Sagacious Women of Business, dedicated to mentoring young women in business and victims of sexual assault. She has been mad supportive of my work, and we intend to do much business together.

The point here is I have bought books by authors I didn’t know and have had my books purchased by people I didn’t know all due to the power of a single connection.

If you remember nothing else, remember:

Lifting others is how we lift ourselves.

p.s. The mother’s name was Kristina.


Don’t forget to preorder

Keep Yourself Full in ebook below!

Free with Kindle Unlimited

****

CLICK HERE TO PREORDER.

CLICK HERE TO MARK AS

WANT TO READ ON GOODREADS

(This book will be available in ebook and paperback
when it releases on August 6th)

About.

 

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my testimony, I give examples of how we self-abuse and how that differs from self-love, why it is essential not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally, we can be of service fully to others. It cannot be ignored that we treat others how we feel about ourselves. When we realize that what we do to others, we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good so that we are overflowing with enough to share with everyone else.

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Author Caution: Be careful putting all your eggs in one Basket

 

Since B&N was sold (no panic neccessary….related article links below) and since Instagram went down (again), the time is right to repost this message. It’s long but I recommend reading all the way through. It was originally published December 5, 2018 after Facebook went down. Since then both Facebook and Instagram have had continual glitches, Google Plus is no more and Createspace is now Kindle Direct Publishing.
 
 
After experiencing multiple problems with Facebook the other day, amazon admitting to accidentally sharing people’s personal information, and reading Derek Murphy’s email about hacks, author websites and updating passwords, I think it’s time to publish a post that has been sitting in my drafts (and in my heart) for some time. It has also been a while since I’ve dedicated significant time to this blog and as we come upon the end of the year; I think it’s a good way to get us thinking about potential changes in 2019.
 
Be careful putting all your eggs in one basket.
 
 
When the stock market crashed in 1929, it shocked people. They couldn’t believe they couldn’t get their money out of the banks. It was like in the movies when there’s a natural disaster or alien invasion. Right before it all comes crashing down, life is perfect. A family is sitting at the table eating breakfast. Soccer moms are dropping their children off to school and dads are hoping for that corporate promotion. And then it happens, right there. You are at the breakfast table eating a bowl of cereal and your kitchen floor splits in half with your toddler on the other side of that half.
 

This is how quickly things change.

Life before the crash was great. People were doing well. People bought stocks with easy credit. During the 1920s there was a rapid growth in bank credit and easily acquired loans. People encouraged by the market’s stability were unafraid of debt. People were comfortable. So comfortable that they weren’t prepared when it all came crashing down. Not everyone was as affected though. The great depression didn’t affect poor people as much as those who had wealth because poor people were used to having nothing. Many of them were also already growing their own food, and already self-sufficient. They had to be innovative and entrepreneurial to survive.

There is a bitter and yet wry statement which was made by blacks about the depression. They said in the south that the depression had been going on for ten years before black people even know about (laughs)… knew it existed.”  – Maya Angelou
 
 

Social Media has made it possible to make millions with online-only businesses. No longer do you need a college degree or fancy training to start a business online. Social media and e-courses changed that. Writers can now publish their own books without a traditional publisher. Independent Publishing has been around for a long time, but Print on Demand took it to another level. Print on Demand services are platforms where authors can upload manuscripts easily and quickly online and order print copies of their books. Platforms such as Lulu, Kindle Direct Publishing and Bookbaby are examples. Not only is it easier than ever to publish books, but it‘s easier to make millions from social media alone. Professional Instagrammer or YouTuber are legit business titles now. College kids are dropping out to become YouTube stars and Insta-celebrities. Because of advanced technology you don’t need to understand code to build a website yourself or need a fancy camera to shoot a movie anymore. With a basic understanding of video editing you can do this with your iPhone.

Life is good.

But remember how quickly things change.

Social Media is changing. People are more outspoken about privacy and data use. Facebook is being more strict about limitations so it’s difficult to do any promotion without buying ads (and although we do it anyway, we’re not supposed to use our personal pages as business pages). Algorithms don’t show everyone‘s post and Facebook is losing readers because of problems like the one I faced the other day (where I couldn’t log in). Facebook is constantly down and Google+ and Createspace have already closed down. Although Social Media looks good now, I wouldn’t be surprised if it, like the stock market, drastically changed so that users have to either pay for accounts or it unexpectedly closed down completely. Poof. Gone. Tragedies often happen suddenly.

gold

“By the mid-1800s, most countries wanted to standardize transactions in the booming world trade market. They adopted the gold standard. It guaranteed that the government would redeem any amount of paper money for its value in gold. That meant transactions no longer had to be done with heavy gold bullion or coins. It also increased the trust needed for successful global trade. Paper currency now had guaranteed value tied to something real.” (Amadeo, K. 2018, 17 April. History of the Gold Standard.)

The history of paper money is worth the research and is too extensive to go in depth here but in short, the dollar began its decline on being backed by gold when the Gold Standard was suspended and even more after the Stock Market Crash of 1929. Paper money was only receipts that represented a certain amount of gold. When the Gold Standard was suspended more receipts were printed, printing receipts caused hyperinflation and money hasn’t been the same sense.

What does this mean / have to do with authors?

“This isn’t 1955 where we can use a typewriter and write a book every year and a half and make money to live off of while we do book tours. Might as well get in the horse and buggy business.” – Kristen Lamb
 
Putting your eggs in one basket is a phrase which means that one should not concentrate all efforts and resources in one area as one could lose everything. For Authors, putting your eggs in one basket could mean many things.

Holding onto Outdated Information about Book Publishing

I know you see celebrities going on book tours and all that but don’t let that make you look down on Self-Publishing because it has changed the game. Traditional Publishing is not the giant it used to be. Sure traditionally published authors still get tons of publicity but the digital era is here and while huge bookstore chains like Barnes and Noble are struggling, Indie Bookstores and Indie Publishers are thriving. The key to Self-Publishing is in the ebooks big publishing companies thought would never work. “In a dismal twist of fate, NY helped self-publishing transition from ‘shunned last-ditch of the hack wanna-be writer’ into a viable and respectable publishing alternative.” (Kristen Lamb) Don’t let your perception of success cloud your judgment. The Big Six (or is it 5 now?) is not all it’s cracked up to be. And since we’re talking about not putting our eggs in one basket, nothing is as it’s cracked up to be. Amazon can be in the same boat as Barnes and Noble.

Using Social Media to build your business without a website

Investing in a business website is one of the most basic ways of running a successful business. Instead of just create a Facebook page or Instagram account, consider also creating a website. It’s not expensive and can even be a one page website but it’s good to have. You can also use your blog as your website as we discussed before (because it doesn’t make much sense to spend money on a full website if you have one or no books out). Using social media without a website is putting your eggs in one basket because social media is not stable. Likes does not mean sales unless you have somewhere to direct people to purchase your books. Social media is not the final destination or at least it shouldn’t be. Social media is a doorway that must lead to a place. Your website is that place.

❌Only marketing and promoting your books online

“Social media is an important part of your business but it shouldn’t be the ONLY part of your business.”
– Cici aka The Six Figure Chick
 
By only focusing on promoting and marketing and selling books online you are leaving money on the table and I don’t mean to sound like it’s all about money. It’s obviously not but for writers who want to make a living out of publishing books, money is pretty important. Although people talk about the death of print, radio and traditional media is still a big deal. There are still many people who aren’t tech savvy, still many people who prefer to visit libraries and bookstores, still many who prefer print books, and still many who want to see you in person or hear you speak. If you are already outspoken, this is an extra good thing for you. You’ll have no problem networking at events and meeting new readers. If you’re an introvert (like me), events help you come out of your shell and meet new readers who can follow you online. My social media pages don’t have many followers but my numbers go up after every event. While I don’t think requiring your presence to make your money is wise (because I mean, the technology is here), scheduling at least one public appearance (such as a book signing) every now and again is a good way to meet your readers face to face.

❌Only publishing books. (Neglecting other ways of making long-term sustainable income as an author)

I recently attended the inaugural We Buy Black Convention in Atlanta where hundreds of black-owned businesses convened to support one another. There, I met Real Estate Super Agent Lisa Puerto, one of the featured speakers during one of the business talks (Jay Morrison was another speaker and Dr. Boyce Watkins was another speaker but I missed them). Long story short, my husband and I loved her passion so much that although we aren’t into real estate, we were ready to buy her book when she finished and got to chat with her after the segment.

Here’s the thing that surprised me though: her table was basic. Black table cloth, books and business cards. It looked similar to my table at the signing at Nubian books earlier this year! (see pic) There weren’t any fancy fixings but her line stretched down the hall and her business cards were getting picked up like candy. She had wowed us with her passion alone and her voice was big enough to outdo any banner. I say all of this to say I’ve learned that public speaking is how we as authors get the message out about our books. Instead of promoting the book, we could promote the message of the book and help people to understand why it’s worth their time to read our stories. It’s why celebrity authors go on book tours where they get to speak to the audience and despite how we feel about her, Omarosa sold the mess out her book just by talking about it!

The book is important, but it is not the only way of making money as an author. Once you’ve established yourself as an author and have made waves with your books (please do this first), you can expand into other things such as teaching, coaching, and public speaking, as additional income sources. Only writing books is another form of putting your eggs in one basket because you’re limited to just one income stream. If you write full time (no day job, spousal support, no side hustle, e.g.) this is especially important. In striving to make a living from writing alone (once you’ve been established for a while), it’s a good idea to expand your brand beyond just writing books.

❌Not having an email list

Email lists aren’t for everyone (and certainly not before you have built some kind of audience to send them to), but could be useful if there is no more social media (blogs included). This will make the email list of great value alongside your website. It becomes another way for you to connect to your audience on a personal level. While I don’t have many subscribers, I can say with the integrity I have more subscribes than unsubscribes and I am learning more and more how to better manage my team. Every business has an email marketing to accompany their business. I don’t know why writing has to be any different. Do you want to know why people don’t take Indie writers seriously? Because we assume the basic rules of running a business doesn’t apply to us. Yes, you can opt not to do certain things as there are no rules, technically. However, there are basics and you can‘t opt out until you fully understand the basics. A website, email list, social media, and a payment method are among the foundational basis of an online business. Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart is how you get paid. These are the basics.

❌Publishing on Amazon exclusively while neglecting other retailers

I think relying too heavily on Amazon is a mistake. I think a smart person would definitely have their books on Amazon but that they will also explore other retailers. It‘s about balance. Say what you want about them but having books on Amazon is just good business sense (you have to look at it the way readers do…they will search for your book on Amazon first before anything), but that doesn’t mean we have to only have books on amazon. One of the most valuable ways to sell your books is through your own author website! The reason Amazon is winning is that mostly we are promoting it. Our books may be present on other sites but if we aren’t promoting those links alongside Amazon, we cannot expect to see sales through those channels. How many times do you promote links to your book on Kobo? Barnes and Noble? Smashwords? Your own author website? If you’re honest with yourself your answer would be like mine, very little. If something were to happen to Amazon, do you know of any alternative ways of publishing? Have you educated yourself or are you only sticking with the zon? Publishing only on Amazon is putting your eggs in one basket because if amazon suddenly crashed it will take your eggs with it.

Private Business Social Media Pages

Setting your Instagram, Twitter, and Facebook author pages to private. I simply don’t understand this. Not only is nothing private online, but you are losing out on potential readers. Unless your goal is not to sell books or reach readers, it is a good idea that your author pages are public. They don’t necessarily have to be business pages but it’s not a good idea if they are private. Here’s why:

A reader comes across your page from whatever source. Someone has referred them to you or they liked your bio. They go to your Instagram page to see more of your work and get a feel for who you are but your page is set to private. They go to your Twitter page, it’s set to private. They go to like your Facebook page and hit the private wall. Few people will send you a request. Most people will leave and not come back. Why? Because if you’re using social media for any kind of business (and if you wrote a book, you are in business) potential readers/clients shouldn’t have to follow you to see what you offer.

Private business pages force people to follow you just to see what you are about. If you are that afraid of scammers and trolls then you should probably not be on social media. I’m just being real with you here. If your social media pages are business pages, if you are trying to connect with readers and clients, why is your page private? That is just not good business sense unless your goal is only to reach the choir. 

❌Wasting time arguing about whether Self-Publishing or Traditional Publishing is better.

These debates are a waste of time (this is coming from the person who thinks nothing is a waste of time) and forces authors into putting their eggs in one basket. Publishing Independently works for me but I won’t sit here and say I will never traditionally publish a book if it came time for it. There’s a time and place for everything and I am at a place where Independent Publishing works well for me. (Indie Publishing is also thriving right now). I cannot say this won’t change because I cannot predict the future. There’s nothing wrong if you suddenly went the traditional route or if you decided to self-publish because the value doesn’t change. You are still worthy no matter how you publish. By making this out to be some competition we lose sight of what really matters and create self-imposed limitations. This bullet point differs from the others and may seem out of place but that’s why I must mention it. It’s a low-key way of putting your eggs in one basket. Self-Publishing is one basket and Traditional Publishing is another basket. You are not limited to just using one. It’s okay to keep your options open.

This post will be too long to cover every single area of how we leave money on the table by putting all our eggs into one basket but here are some additional areas:

Neglecting audiobooks

Not developing a business plan for your writing business / not legalizing your writing business

Not listing your books on Goodreads or creating an Amazon Author Central Page

Discounting your books / products online so much that it undermines your business

Not discounting your books / products at events and conferences. (People aren’t going to pay $20 for a Self-Published book from an unknown author. Unless you’re already a celebrity or very good at persuasion, most people won’t take the chance. Discount your books when you sell them in person!)

Consider not relying on one way of doing things. People say that you don’t own social media but that is true for everything online. You don’t own that blog no more than you own that email list, no more than you own those social media pages.

I have to say, when Facebook tripped, as it often does, I was so happy that I at least have a website and email list to direct people to. If I had to rely on my Facebook page only, it would have caused me to panic as Facebook not working would mean losing all my contacts. Social media is an excellent tool as I can sit here and write to people all over the world from my computer. But traditional media still holds weight and that face-to-face “old stuff” still works as an option to connect you to your readers. People thought farming was old too until it was the poor black farmers whose homegrown food fed them during the depression. The same thing for social media. Those who neglect digital are doing themselves a great disservice as well. Balance is the key to all of this.

The eleven sons of Jacob survived and flourished because their brother Joseph, who had become second in command to Pharaoh through his gift of properly interpreting the Pharaoh‘s dream, had created storehouses throughout Egypt where the people could come and buy food. When his brothers left Canaan for Egypt, they could find refuge. Could we learn from this? Could we be the Joseph’s of our day? Or will we wait until the famine wipes out all we have?

B&N Articles
 
 
 
 

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