One Way Indie Authors Leave Money On the Table

Due to how the royalties are structured, an author with a 99cent ebook on Amazon will only get about 35 cents per sale. For books priced between $2.99 and $9.99, there is a delivery cost for the ebook file (based on the size) for each book sold.

You also pay Amazon a sales commission based on your royalty rate.

  • 35% royalty: the Amazon sales commission is 65% for books priced below $2.99 and above $9.99

  • 70% royalty: the Amazon sales commission is 30% for books priced between $2.99 and $9.99

What about taxes? 

You pay that too. 

These are just a few reasons why it can benefit you to sell your book directly to readers from your website.

While I have only made a few dollars in ebook sales from my new book, my print book preorder sales from my website are doing far better, and I am close to making money back from the cover art. By the time the book releases next month, I expect to make back what I paid for editing.

I am going to make this post real short because it’s real simple.

The hard truth is that if you are not selling books through your website or worse, you don’t have an author website, you are leaving money on the table.

While some authors have chosen not to deal with Amazon at all, it’s smart to make sure your book is on Amazon for a few reasons.

To start, Amazon is a giant. To have your book available there is just good sense. People trust Amazon, so some people will look for your book there before they look anywhere else. And with the pandemic, people use Amazon regularly. It’s all about making it easy for your readers, and being able to tell them to go to Amazon isn’t only super cool, but it’s also super easy.

But while Amazon is easily accessible to your readers, the relationship between Amazon and you as the author is a bit different.

There are tons of authors making good money from Amazon, but they are not the majority.

Here is an example from an author about his Amazon royalties:

“One month, I sold 5 paperbacks at a list of 13.99 each. The report stated the manufacturing cost was 5.33 (I assume each), and I’m on the 70% royalty. I got a total of 1.30 cents. That’s 26 cents a book. The next month I sold 1 paperback at 13.99, and I got a 3.13 royalty on it.”

The 2021 Guide to Amazon Fees and Royalties for Kindle eBooks and KDP Print, 2019, Comment Section

This is where your author website comes in to pick up the slack.

What if he had sold five paperback copies of this book from his author website? Since he would have to calculate shipping, let’s just round it up to a cool fifteen dollars per book. That’s $75 in his pocket. If he sells 20 books, that’s $300.

It might not sound like much, but it adds up if he sells books at this rate daily.

Even with website transaction fees, authors can still add more to their bank accounts by having their books on their websites alongside Amazon.

In closing, if you are a Self-Publisher, you can buy your books in bulk and sell them in bulk to companies and corporations like schools and independent bookstores.

Heck, you can sell the books out of the trunk of your car if you want.

The sky is not the limit of what you can do when you control the distribution of your own work.

Considering you are not signed to a publisher or are not restricted to any outside contracts that may otherwise prohibit you, you don’t have to be exclusive to Amazon. Instead, you use Amazon as one of many options.

For digital, you can set your book up on Draft2Digital to distribute it to several digital platforms outside of Amazon. For print, you can set your book up on Amazon KDP but also Ingram Spark for distribution to bookstores and libraries.


Ready to publish that book? I can assist with that. Click here.

Enjoyed this post? Check out more Indie Author Basics Here but hurry. I am changing things up soon. Details to come.


Don’t Forget to Preorder Your Copy of The Women with Blue Eyes: Rise of the Fallen! June is right around the corner.

About.

When Tina’s nephew, Ronnie is killed, she is left to care for his siblings and to solve a series of mysterious murders involving only black men. Investigating each murder thrusts her and her team into a world of deities, demons, and fallen angels, leading Tina to battle a serial killer beyond this realm.

Preorder Now

Where to Find My Books

Whenever I travel, I always get the same question, “where can I find your books?” So, here’s a breakdown of where you can find me. For clarity, I write Poetry and Black Historical Fiction so my books are either poetic/inspirational or historical.

1. Always check my website first. Everything is there in one place. Just visit me at yecheilyahysrayl.com. Go to the bookstore page for print books only and the Amazon Author Central page for digital + print books. Go to services to learn about the services I offer and visit the events page for updates on any new events I have coming up.

 

2. After you have already checked my website, you can also find me on Webuyblack.com. Simply click on the link in my bio or go to > webuyblack.com/yecheilyahysrayl 

 

3. you can also find me on Amazon. Follow this Amazon Author Central link and it will take you to my page where you can see all the books I have available on Amazon. (some of my books are only available on my website. be sure to check there first).

 

3. If you are in ATL, remember that I need your support at the stores. You can find I am Soul and Renaissance at Nubian books (IG handle – @nubian_bookstore), I am Soul at Medu (IG handle – @medubookstoreatl), Even Salt Looks Like Sugar and The Road to Freedom at Tall Tales Books (IG handle – @talltalesbooks). Be sure to stop in for a physical, signed copy and help me stay on the shelves. Not in ATL? Follow the first three steps.

…and don’t forget to follow me on social media!

IG: @yecheilyah

Twitter: @ahouseofpoetry

Fb: Literary Korner Publishing

And now you know how to support me! Yayy. Lol 🙂


 

What Your Author Website is Likely Missing

Do you have an author media kit on your Author Website?

Story Empire

BlogHi, SEers. Forgive me for being a hypocrite, but today’s post is going to be a do-as-I-say-and-not-as-I-do post. Remember, I used to work in corporate communications, so I know marketing strategies. (That doesn’t mean I use them myself; it just means I know them.)

Okay… Unless you literally just decided to become an author today, you almost definitely have an author website. Hopefully you’ve included the basics:

  • landing page to advertise news and collect email addresses
  • blog to share content, generate interest, and remain fresh in the minds of your fans
  • book pages so your work is well-defined and easy to find
  • about page to introduce yourself to new visitors
  • social media links so people can find you elsewhere online
  • contact page so your readers can reach you
  • platform-wide cohesion and pleasing design

Many authors stop there. Okay, let’s be honest—many readers fall short in some/most/all of those categories.

  • Their…

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