What Indie Authors Can Learn from the Kyrie Irving Controversy

Kyrie Irving is in hot water for posting a link to the documentary Hebrews to Negroes: Wake Up Black America to his Twitter account. The movie is a film adaption of the Independently Published book by the same name. It is alleged that the movie has much antisemitism in it, (I disagree but that’s a different post), and Irving has since taken the tweet down and apologized to the Jewish community via an Instagram post.

This post is about how he found the documentary and what Indie Authors can learn about platforms.

Kyrie Irving found the documentary by researching Yahweh on Amazon, saying that’s what his name translates into. According to this interview, he typed the name in the search engine, and the movie came up.

Many Indie Authors have long-cut ties with Amazon, which is their business. What I hope we can gain is an understanding of how people search for information, namely books, and the role that it plays for us as authors.

Photo by Ricardo Esquive

Amazon is not a distributor or bookstore. Amazon is a retailer that sells many things but is known for books. They are known for books because, in addition to selling books, they operate a Self-Publishing arm called Kindle Direct Publishing or KDP. Amazon is so very well connected with books that bookstores hate them, and people who think of buying a book (and now movies) turn to Amazon almost instinctively.

Amazon is also the world’s second-largest search engine, with Google being the first.

“Amazon, with 54 percent of product searches taking place, is the world’s largest search engine for e-commerce. Technically, Amazon is the second largest search engine in the world excluding Google.”

Decoding the World’s Largest E-commerce Search Engine: Amazon’s A9 Algorithm 

When someone wants to search for a book and does not want to visit an offline bookstore like Barnes and Noble, where will they search first?

That’s right. Amazon.

Hebrews to Negroes was released on December 6, 2014.

Today (11/2022), it is a #1 Bestseller with tons of new reviews. Yes, he searched for the movie, but the book is a #1 Bestseller.

All because a rich and famous celebrity tweeted the link.

And this celebrity found it on the second largest search engine in the US.

The Point

When deciding what platforms to put your book on, consider not what you want but what readers want.

When your average reader wants to look up a movie, topic, or book, they are not going to Smashwords. They are not going to Draft2Digital. They are not even going to Goodreads like that. They are also not flooding B&N.com, though they’ll visit the brick-and-mortar bookstore (catch that).

When people (not necessarily people who are always on the internet and are familiar with the book world but everyday people with jobs who happen to want to buy something) want to look up information, they go to Google and Amazon.

Photo by Andrea Piacquadio

Ignoring this is just not good business sense, except that your goal is not to make money from your books or bring a whole lot of awareness to it, which is cool. Not everyone publishes a book for these reasons.

(It is also not wrong to be on the other platforms, also known in the Indie community as “going wide.” It means you are not exclusive to Amazon but have your book available at other online retailers, which is awesome. I go wide myself. At the risk of steering away from the topic, that’s a post for a different day.)

However, for those of you Self-Publishing books you want people to buy, not being on Amazon is not bad or wrong, but it is leaving a lot of money (and exposure) on the table. 

This post is a nudge to consider more strongly the platforms you wish to sell your book (if you are selling it).

It is a reminder to go to the places where your potential reader will most likely hang out. 

That is the message.

Kyrie Irving found Hebrews to Negroes and made it a bestseller by posting the Amazon link (without a caption) because the book was sitting on a platform where readers are most likely to search for books. 

Go where your readers are most likely to hang out, and search for books like yours.


Click here to access more Indie Author Basics Articles.

American Hypocrisy

Photo by Paul Weaver on Unsplash

About a week ago, a reader notified me that a review I published to this blog was from a book written by a woman who took part in the insurrection of January 6th. I did not know, as I had published the review months ago. I enjoyed the book, but I have since removed the review and deleted the read’s promotional tweets.

What happened at the Capitol was wild, but America’s hypocrisy amazes me.

Where was this energy when Tulsa and Rosewood’s black people had their homes raided, their communities bombed and their family killed? I have yet to hear the Ku Klux Klan declared a terrorist organization.

When black homes, businesses, and communities were bombed, the people who attacked them were not considered terrorists.

It wasn’t terrorism when strange fruit hung from trees.

Attacks on Black Americans are not considered “an attack on our democracy.”

When they dragged fourteen-year-old Emmett Till from his family’s home, shot him with a 45 caliber pistol, beat him to a pulp, and drowned him in a lake with a 75-pound cotton gin and barbed wire around his neck, his murderers were not deemed, terrorists.

They were acquitted.

When unarmed black men, women, and children are killed, the murderers are not considered terrorists.

Showing pictures of Malcolm X and Fred Hampton’s deceased body all over the newspapers was not “shocking,” nor was it “an attack on our democracy.”

On June 17, 2015, Dylan Roof walked into a church, killed nine black people, and injured one more person. Later, he confessed that he committed the shooting in hopes of igniting a race war.

But when he was caught after the search, police did not “fear for their lives.” He was not shot dead.

On May 2, 1967, 30 Black Panthers walked into the California State Capitol building with rifles and shotguns (it was legal to carry back then openly) that catapult them into the national spotlight and made national headlines. From this point on, The Black Panthers were terrorists.

  • Their headquarter offices were bombed and raided.
  • Their members were shot and killed.
  • The laws were changed, making it illegal to open carry.

Where is the outrage, America, when black people are attacked like your beloved Capitol? Where is this energy?

Americans are admonished never to forget 9/11.

Jewish Americans are admonished never to forget the holocaust.

But it is often stressed that Black American’s forget slavery and centuries of oppression.

We are not the same.

Malcolm X said, “If you’re not careful, the newspapers will have you hating the people who are being oppressed, and loving the people who are doing the oppressing.”

Today, social media and mainstream media are the newspaper, and if we are not careful, it would have us believe the same system that works for the oppressor is the same system that works for the oppressed.

No way was the Panthers politely told to leave the Capitol in California.

No way did the police stand by and calmly escort members of BLM off the streets during protests.

What happened on January 6th was wild, but it should not be surprising.

We are seeing only the beginnings of the “chickens coming home to roost” (to quote Malcolm) for America.

It is what it is.

“It was horrendous,” a CNN commentator called the January 6th events.

But so was watching a police officer put his knee on the neck of a black woman in 1963. And so was watching a police officer put his knee on George Floyd’s neck in 2020.

Let me make this a bit more plain: You watched a man die on TV.

But this was not considered an act of terrorism. Why? Because the same system that works for America is not the same system that works for black people.

Joe Biden said, “The scenes of chaos at the Capitol do not reflect the true America. This is not who we are.”

Respectfully, I disagree.

This is America and always has been America.


Movie Night Friday is back with my review of these two movies coming to you in February.

I Was Not There

I do not entirely agree

with the actions of my ancestors

cannot say with a straight face that I would have stood there

In the crossfire of oppression, falling

while being bit by dogs

smiling

while being spit on

not with a straight face will I say

that I would have been there

to ask my oppressors their permission

to walk down the street

but I was not there

and me not being there leads me to do nothing

but honor their legacy in humility

I do not know the taste of their humiliation

as closely as they experienced it

my young palate is a prejudiced mixture

of what I’ve seen in footage and read in books

I did not feel the lash

or salt in-between their wounds

know nothing of the seasoning

of stripped identity

of throats closing in on tongues

I know only of gentle waters

the kind that bathes, and cooks and quenches the thirst

I know nothing of the kind that pierces

the skin on contact

I do not know because I was not there

but I can write

like Baldwin did

as a witness

I can write the stories

and un-fairy tale the tragedy

of being colored

to make alive again

a history left virtually unknown

because I was not there

not when Moses died or Malcolm slain

but I can write

articulating the suffering

of the now silent

 

Copyright©2017 by Yecheilyah Ysrayl. All rights reserved.


Yecheilyah (e-see-lee-yah) is an Author, Blogger, and Poet of nine published works including her soon-to-be released short inspirational guide “Keep Yourself Full.” Learn more by exploring Yecheilyah’s writing on this blog and her website at yecheilyahysrayl.com. Renaissance: The Nora White Story (Book One) is her latest novel and is available now on Amazon.com.

Black History Fun Fact Friday – A Brief History of Race Riots in America

New Orleans Riot, 1886 – On July 30, 1886, white men attacked blacks parading outside the Mechanics Institute in New Orleans, where a reconvened Louisiana Constitutional Convention was being held. Republicans in Louisiana had called for the convention as they were angered by the legislature’s enactment of the Black Codes.

Wilmington North Carolina, 1898 – The most popular accusation in history was that Black men raped white women. So much so that most of the lynchings that took place was because of it. And when D.W. Griffith’s 1915 film “Birth of a Nation”, portrayed black men as savages seeking to rape white women contrasted against the positive portrayal of the Klan, it produced a second wave of the organization that began in Atlanta, Georgia, and quickly spread to a peak membership of millions by the 1920s. So, when a prominent black newspaper editor named Alex Manly wrote an editorial suggesting that relations between White women and Black men were consensual, 500 white men burned Manly’s office and fourteen African Americans were killed in the riot.

East St. Louis, 1917 – On July 1, 1917, a Black man was rumored to have killed a white man. A riot thus followed with whites shooting, beating and lynching African Americans. The violence continued for a week and the deaths range from 40 – 200. As a result, some 6,000 Blacks fled St. Louis.

Red Summer, 1919 – As you can ascertain, this year was referred to as Red Summer because of the mass blood spill of race riots this year. Twenty-six cities experienced riots including, but not limited to: Longview TX, Washington, DC, Knoxville, TN, Omaha NE, and Chicago. As I speak of often, the racial tension did not just occur in the South and in 1919 particularly, racial tensions were especially high in the North. Chicago experienced the most violence when on July 27, 1919, seventeen-year-old Eugene Williams was swimming with his friends in Lake Michigan and entered a “Whites Only” area. White men threw rocks at Williams and hitting him in the head, he drowned. After police refused to arrest the murderer, fights between White and Black gangs became the spark that started a race riot that lasted through August 3rd. It escalated so that the state militia had to be called in.

Tulsa, Oklahoma, 1921 – Of course, the renowned Tulsa Race Massacre Riot. A young white woman accused Dick Rowland of grabbing her arm in an elevator. After arresting Rowland, accounts of the assault were exaggerated and a mob gathered outside the courthouse. A mob of Black men went to the courthouse, armed, to protect Rowland and after gunfire exchanged, as they say, it “all hell broke loose.” The Greenwood neighborhood of North Tulsa, the wealthiest Black community in the country, was systematically burned to the ground. Thousands of homes were destroyed, bombs fell from the sky, and The Oklahoma National Guard was called in. Lost forever was over 600 successful businesses.

Rosewood, 1923 – A neighborhood of predominantly Black entrepreneurs, trouble started in Rosewood when a white woman from a nearby town called Sumner said (once again) that she had been raped and also beaten by a Black man. White men from several nearby towns lynched a random black man in Rosewood in response, causing an outcry among blacks who rallied together. A full on riot was the end result with mobs of whites hunting for black people, lynching them and burning Rosewood homes and structures.

The incident was the subject of the 1997 film, “Rosewood”, directed by John Singleton staring Ving Rhames and in 2004, the state designated the site of Rosewood as a Florida Heritage Landmark.

Harlem Race Riot, 1943 – On August 1st and 2nd, a race riot broke out in Harlem, New York when officer James Collins, shot and wounded Robert Bandy, a Black soldier. It was one of six riots that year related to black and white tensions during World War II.

Detroit, 1943 – Considered one of the worst race riots of the WWII era, The Detroit Riot of 1943 started with a fist fight. (Racial tensions were already high due to confrontations between white and blacks when the Sojourner Truth Housing Projects opened (1942) in a white neighborhood and whites tried to stop blacks from moving in.) A White man and a Black man got into a fight at the Belle Isle Amusement Park in the Detroit River. This turned into a fight between a group of whites and blacks and spilled over into the streets. The violence ended when 6,000 federal troops were ordered in the city. Twenty-Five Blacks and nine whites are reported killed with seventeen Blacks killed by the police.

By now I hope that you are starting to see a trend. A race riot ensues and following is usually some kind of military intervention. (…pay attention.)

The Groveland Four, 1949 – On July 16, 1949, a white couple was traveling and their car stopped on a rural road in Groveland, Florida. The next day, 17-year-old Norma Padgett accused four Black men of raping her. Sheriffs arrested Charles Greenlee, Sam Shepherd, and Walter Irvin. The fourth man, Ernest Thomas, fled the county and was hunted down and killed by a mob of over 1,000 armed Sheriffs. When word spread about the arrest of “The Groveland Four”, an angry crowd of white Klansmen surrounded the jail and the men were hidden and transported to Raiford State Prison. The mob was not pleased. They went on to attack the black section of Groveland, a small town in South Lake County where two of the accused men’s families lived. Black residents were urged to leave town and The National Guard was called in. Meanwhile, the accused men were severely beaten, two sentenced to death (Shepherd, Irvin) and one (Greenlee) to life in prison because of his age.

Watts, 1965 – August has had its share of historical events for sure. From Emmet Till (8/28/55) to the Watts Riots. The Watts Riots began August 11th through August 17th after a white patrolman arrested 21-year-old Marquette Frye, a black motorist. A fight broke out involving Frye, his brother, mother, and the police. Both his mother and brother were arrested and the number of people gathered increased. Almost 4,000 National Guardsmen were deployed, in addition to about 1,600 police officers. Martial law was declared and a curfew implemented. More than 30,000 people participated in the riots, fighting with police, looting white-owned homes and businesses, and attacking white residents. The riots left 34 dead, more than 1,000 injured, and about 4,000 arrested.

Newark, 1967 – On July 12th, a Black cab driver, John Smith, was arrested for illegally passing a police car. He was taken to a police station that happened to also be across the street from the projects. These residents reported that the police beat this man and dragged him from the cab into the station. Word got to Civil Rights Leaders who organized a protest but the protest turned violent. Rioting followed for the next several nights, and the National Guard was deployed. Still, even with the Nations Guard present, the rioting continued.

MLK Riots, 1968 – For those of you under thirty, you may not fully understand the extent to the outcry in the Black community over the assassination of Martin Luther King Jr. It was huge. Riots broke out in 125 cities following the April 4, 1968, assassination. The worst riots occurred in Baltimore, Washington D.C. and Chicago. I remember my Aunt telling us stories about it. I am originally from Chicago and my Aunt (born and raised in Chicago as well) was saying that they had to wear paper bags over their heads going home from school the day the world found out King was dead. Black people were beyond outraged. It was simply dangerous to be on the street. On April 5, looting, arson, and attacks on police increased, and as many as 20,000 people participated in the riots. The National Guard and Marines were dispatched. The riots reached within two blocks of the White House. Twelve people were killed, and more than 1,200 buildings were destroyed.

Crown Heights Race Riots, 1991 – August, this month makes history again. On Aug. 21, 1991, in the Crown Heights neighborhood of Brooklyn New York, a car driven by Yosef Lifsh hit another car and then crashed into two black children, both age 7. Residents of Crown Heights gathered and began attacking Lifsh and other Hasidic Jews. A city ambulance crew and the Hasidic-run Hatzolah ambulance service arrived on the scene. The Hatzolah service brought injured Jews to the hospital, and the black children were transported by the city crew. Gavin Cato, one of the black children, died. Black residents felt the Jews were given preferential medical treatment and began throwing rocks and bottles at police and at the homes and businesses of Hasidic Jews. The riots raged for three days. More than 150 officers about 40 civilians were injured in the rioting.

Rodney King Riots, 1992 – On March 3, 1991, Rodney King was pulled over for driving recklessly and someone videotaped the encounter with the police from his apartment balcony. The video shows the officers severely beating Rodney King. On April 29, 1992, a jury acquitted three of the officers and predominantly Black areas of Los Angeles erupted in violence, and six days of riots led to 50 deaths, thousands of arrests and an estimated one billion dollars in property damage.

Ferguson, Missouri, 2014 – On Aug. 9th, officer Darren Wilson shot and killed Michael Brown, an unarmed 18-year-old teenager in Ferguson, Mo. Details of the shooting have been under dispute since the incident. Police said that Brown was shot during an altercation with Wilson. However, a friend who was with Brown at the time said that Wilson shot Brown when he refused to move from the middle of the street and that Brown’s hands were over his head at the moment of the shooting. The following night, protesters filled the streets near the shooting. Police officers arrived on the scene with riot gear, including rifles and shields. The protest turned violent and images from cell phones went viral on social media, including several accounts of looting.

Baltimore, MD, 2015 – After the funeral of Freddie Gray, the 25-year-old African American who died of a severe spinal cord injury suffered while in police custody, angry residents took to the streets of northwest Baltimore to protest another death of a black man at the hands of police. Gov. Larry Hogan declared a state of emergency, called in the National Guard, and set a curfew as rocks were thrown, cinder blocks and buildings and cars set on fire.

***

I’ll stop here as there is no time for the countless historical accounts of race wars and riots in this (U.S.) country. What is happening is very much American and there is nothing new about it. In fact, it has been going on nearly 400 years. What is happening is what has been happening for a long time and the fact that people are outraged is just proof that we have not been paying attention, and have thus bought into the hype that “those days” were over. (There’s been Lynchings as late as 2010, such as 26 year old Frederick Jermaine Carter, a Black man found hanging in a Mississippi tree in a white suburb on Friday, December 3, 2010.) What has been done, is what will be done, and there is nothing new under the sun. Don’t marvel, just pay attention.

NOW AVAILABLE: Renaissance: The Nora White Story (Book One)

Renaissance is now available in eBook and paperback.

About.

When seventeen-year-old Nora White successfully graduates High School in 1922 Mississippi and is College bound, everyone is overjoyed and excited. Everyone except Nora. She dreams of Harlem, Cotton Clubs, Fancy Dresses, and Langston Hughes. For years, she’s sat under Mr. Oak, the big oak tree on the plush green grass of her families five acres, and daydreamed of The Black Mecca.

The ambitious, young Nora is fascinated by the prospect of being a famous writer in The Harlem Renaissance and decides she doesn’t want to go to College. Despite her parent’s staunch protest, Nora finds herself in Jacobsville, New York, a small town forty-five minutes outside of Harlem.

Shocked by their daughter’s disappearance, Gideon and Molly White are plagued with visions of the deadly south, like the brutal lynching of Gideon’s sister years ago. As the couple embark on a frightening and gut wrenching search for Nora, they are each stalked by their own traumatic past. Meanwhile, Nora learns that the North is not all it’s cracked up to be.

Can Gideon and Molly overcome their disturbing past in time to find their daughter before it’s too late?

>> Click Here to Get it Now

Amazon | Barnes and Noble | Kobo | Appleibookstore | Inktera | Tolino

MARK IT TO READ ON GOODREADS

Trailer

“The author really did her research, touching on the feud between Zora and Langston over a play written by both, but only Zora was given credit. The way she wove Nora into the middle of the feud was genius. It was reminiscent of Forrest Gump a bit.(That, in my world is a HUGE compliment – I love Forrest Gump)”

–          Lisa W. Tetting

“When I finished reading Renaissance: The Nora White Story I actually shouted. I loved, loved this book. From beginning to end. The characters are still alive inside my mind. The setting as well. I could smell the hot soup the girls had or the rain on the hot earth. The dialogue is superb; I can still hear the soft southern accent in my mind.”

 – Adele Marie Park

>> Click Here to Get it Now

Amazon | Barnes and Noble | Kobo | Appleibookstore | Inktera | Tolino

MARK IT TO READ ON GOODREADS

 

Yecheilyah Ysrayl

https://www.yecheilyahysrayl.com/

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Google Launches ‘Lynching In America’ Project Exploring Country’s Violent Racial History

“The history of lynching and racial terror in America is the focus of an ambitious new project launched Tuesday by Google, in partnership with the Equal Justice Initiative.

 

Google has helped create a new interactive site titled “Lynching in America,” which is based on an 80-page publication by the EJI. Its research has been adapted into a powerful visual narrative about the horror and brutality that generations of black Americans have faced.

 

The site consists of audio stories from the descendants of lynching victims, and a documentary short called “Uprooted,” which chronicles the impact of lynching on black families. The project also includes an interactive map that details locations of racial terror lynchings, complete with profiles of the victims and the stories behind their deaths.”

SOURCE: CLICK HERE TO KEEP READING: Google Launches ‘Lynching In America’ Project Exploring Country’s Violent Racial History