Be Yourself on Social Media

Social media has created an environment where people who live in their mother’s basement can post pictures of traveling the world so that the world will never know they’re homeless. Couples can smile and cuddle under the flash of a Selfie while sleeping in separate beds. Writers are encouraged to show snapshots of their lives so readers can see the real but is it? Real? We want people to Like Us and Follow our life but most of what you see online is superficial. Just because you don’t see much of me doesn’t mean I am unhappy. You don’t see me posting lots of pictures of my life because I actually have one. Not many pictures of my husband because we are truly happy so I don’t feel obligated to prove it. I’ll post them when I feel like it. No images of food because I cook in real life. There’s nothing wrong with sharing a piece of yourself online but it does not define who you are. If you’re not into getting personal on social media that doesn’t mean you’ve doomed a failure. Just because they (I still don’t know who they are) say you have to tell us what you had for dinner last night doesn’t mean that you must if that’s not who you are. My social media of choice is Twitter but only because I like it. I Tweet and Retweet when I want to and to be honest I’m not thinking about how it makes me look. I’m not thinking about what people think of me, I’m just doing what I enjoy doing. The point is that the uniqueness we all talk about is important to have is really simple. It just means that you are being yourself. This automatically sets you apart because this “Yourself” is different from anyone else. Not even Twins have the same fingerprint (and as a Twin I can tell you we can be very different. Tracey and me are two different people who happened to be born five minutes apart). If the expert says I should post more about my favorite food, I get it. Try and be relatable but is this me? No, it’s not me because EC does not talk about food. My point is that advice must be filtered or it will have you behaving in ways that aren’t you. I am not saying not to be strategic but that you can still be successful without getting extremely personal if that’s just not you. If you remember nothing else remember this: in a world of sameness you’re either different or invisible so you may as well just be yourself because YOU are unique and beautiful and all the words I didn’t say.

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5 Mistakes Authors Make on Social Media

Wow, this is absolutely on point.

A Writer's Path

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by Michael Cristiano

I thought writing a novel was the hard part. I thought endless drafting and editing and proofreading involved the most work when it came to being a writer.

I was wrong. My debut novel has been on sale for a little less than a month, and I came to the conclusion very early on in its release that writing it was the easy (and far more enjoyable) part. Why? you ask.

Marketing. Marketing is a hard and seemingly endless process. Why is it so hard?

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Before The Week Ends: Quality Connections

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It’s no secret. I pretty much blog like a madwoman so I actually have days I take off, which is the weekend pretty much with only very few exceptions. And although I should really be cleaning right now, I’d like to share something before we dig in for the weekend. Something that is on my heart, and that I also think is very important both for Indie Authors as well as anyone running a business or trying to run a business. This subject matter is concerning social media connections. And as always there is the disclaimer that this post is based on my experience and is not necessarily professional insight. For the record.

I would be very careful playing the numbers game with social media. Obviously you want more interactions, but don’t get frustrated, embarrassed, or beg if you do not have lots of Twitter followers, IG followers (I am staunchly against that app where they promise you thousands of followers. I want my connections genuine)  or Facebook Likes. The reason I would not force these connections is because you just don’t want a whole bunch of people following you, but what you want is quality connections. By quality, I mean people who could really help you in achieving your goals. What is 4,000 Twitter followers worth when 3,000 of them are family members and friends? Don’t get me wrong, family is very supportive but they are also a conflict of interest. Since they’ve known you since forever and they love you so much you cannot count on them to really be honest about your work because they don’t want to hurt your feelings. They also want to see you make it, which is great, but you need more than mom and dad on your bandwagon to really make some noise.

You need a community of support that is more than just your family members. What is 2,000 email subscriptions worth when you only have a 2 percent open rate? Open rate, it’s the percentage of people who actually open your emails. This is easy to track using Mailchimp. I don’t have a lot of subscriptions to my email list personally and I love that. Not that I do not want it to increase, but I want it to increase with quality and value. For now, I’m OK with not having many email subscribers (by subscribers I do not mean to this blog, I mean to my personal email list). I enjoy the close knit family I have currently signed up (by family I do not mean blood related, I mean those who support me. I call them family because they are. If you signed up, you would be family too. Not shameless plugging, just saying) because the open rate of the emails is still in the 30-40 percentiles which are great for only about fifty or so subscriptions. This means that most of the people who are signed up are actually opening and reading the newsletter as opposed to 1,000 subscribers of which only ten are engaged.

This same thing can be true of social media across the board. I don’t spend a lot of time on Facebook and I don’t get overly excited about the numbers. The reason I don’t get overly excited is because though people are there and obviously find something worthy because they like the page consistently, the interaction is low. This I can compare to the email list. If my Facebook Page was an email list I would only have a few opens. For this reason, Twitter is my favorite place right now. It’s my favorite place not because I have tons of followers. It’s my favorite because the interactions are high. People are actually engaging and the people following me are either readers, authors, editors, or professional business people (Note to Authors: Careful befriending JUST authors. Authors are not going to buy your books, readers are).

We live in a world where people ravish in the idea of being Internet Famous. But  what we have to understand is that bragging is not branding. Having lots of followers and likes doesn’t mean anything if they are not coming from the right sources. What you want, more so than numbers is quality connections in an ethical / professional atmosphere. This means you want to leave what your sister in laws baby cousin Tracey did at the club last night out of your business accounts.

Curiouser Editors 20 Fresh Social Media Tips for Authors

Check Out Curiouser Editors Excellent Social Media Tips! I just used one for my IG bio. Emojis does make it look way cooler lol.

  1. Pin posts to Twitter, your Facebook page, and your Facebook group (you do have your own Facebook group, right? Because I’ve only been preaching about this for a million years, give or take). Ensure the pinned post has some type of opt-in for a freebie so they’ll subscribe to your emails. If you’re pinning a post, then it should tell them to do something that somehow benefits you and them.

  2. Add emojis to your Instagram bio to catch attention. I like to use the pointing finger right above my freebie opt-in so that it’s the first thing they’re directed to. Use emojis in your posts too!

  3. Update your LinkedIn title with stronger keywords. Your title shouldn’t say, “Jane Doe, Author.” It should say, “Jane Doe, Romance Author of [Title], Part-Time Nurse, Full-Time Mother, Oil Painter.” For example, mine says, “President of Curiouser Editing, Author of the Pre-Publishing Checklist, Editor, Writer, and Coach.” If you need more help with LinkedIn, I highly recommend The Ultimate Guide to LinkedIn for Business.

  4. Like as many Instagram photos as you can under relevant hashtags (#bookstagram, #bookish, #indieauthor, #writercommunity, #writerlife, #bibliophile, #amwriting, #amreading) to gain more followers. I like to time myself for ten minutes so that I’m not spending a ton of time on it, but I’m still seeing results.

  5. Use the WordSwag app to create visually appealing photos with text for Instagram (or Twitter/Facebook). Foundr Magazine swears by this in their freebie PDF, How to Get Your First 10,000 Instagram Followers.

  6. Buy the Followers + for Instagram app to keep track of your stats as well as discover who’s unfollowing you. This is very helpful if you suddenly lose an influx of followers—why did they unfollow you? Too many posts? Ugly photos? Irrelevant photos? If you’re an author who writes paranormal novels, then posting about politics 24/7 might turn them off.

  7. Add a Hello Bar to your website. You can use this for email subscription, to announce your book’s release, or to advertise a course.  

  8. Add your blog subscription opt-in to your Facebook page. You’d be surprised how many people forget to do this.

  9. Ask questions on Facebook and Instagram for better engagement. Every time I ask a question, I get a couple dozen comments on Instagram, sometimes a few dozen. Make sure that it pertains to writing or publishing in some way.

  10. Try live streaming on Facebook to interact with your readers.

  11. Add images to your tweets to get more retweets.

  12. Try using Facebook’s carousel option to promote your book.

  13. Repost, repost, repost. Not everyone will see that you posted your book’s 99¢ sale.

  14. Tag people you talk about in your post. Tweeting a Medium article from Positive Writer about free Createspace books? That’s three tags right there: @Medium, @ADDerWorld, @Createspace. Posting an Instagram photo of three books you’re reading? Tag the authors. Posting the link to your blog on your Facebook page where you mention different writerly websites? Tag them.

  15. Add a location to Instagram posts. For example, if you’re at Barnes & Noble in Dallas, add that as a location.

  16. Add a cover photo to your Twitter account that shows off your book specifically. I’m a huge fan of The Thatchery’s cover photos, so consider hiring someone to make you one that you can use on Twitter, LinkedIn, and Facebook. Check them out here.

  17. Reply to every single person who follows you and thank them for the follow. I’ve found that this works better than sending them a direct message, as it comes off kind of spammy. Also, in your tweet, don’t be afraid to tell them about your book and engage them in conversation.

  18. Connect with authors in your field by using the Advanced Search option on LinkedIn. For example, if author Damien Taylor wanted to find more fantasy authors, all he has to do is type in “fantasy author” in his keyword advanced search to connect with them.

  19. Post at the right times, please. All it takes is a little bit of research. According to Buzzsumo’s article on Facebook engagement, posts published between 10:00 p.m. and midnight get the most engagement. I’ve also noticed that 2:00 p.m. is a great time to post on Facebook and Instagram, while author Damien Taylor has seen some serious engagement at 3:00 a.m. Wow!

  20. Directly embed videos to your Facebook page rather than posting your YouTube link. It gets better engagement. < I have also down this one in the past. She’s right, and it looks better too.