9 Authorpreneur Habits You Can Start Today

Usually, I present author tips for new authors but this is not really a new author tip. This is more so for those authors who’ve been publishing for a while and want to level-up their writing career. Also, these are not rules, must-haves, should-haves, writer commandments, should-dos….you get the point. I call these tips because they are nuggets and tidbits I’ve picked up along the way that may help you. In the end, everyone must find their own way. I just hope I can help in that journey by sharing what I’ve learned. Will this be helpful to you? Maybe not. But also, maybe it will.

What is an Authorpreneur?

Authorpreneur means merging the concept of being an author and an entrepreneur. Typically, an author’s book stops selling after their family and friends have bought it and then it swims in the Amazon sea of unread books. Most authors starting out will probably not sell more than 100 books. This is a real bummer considering the amount of time, emotional investment and money this author may have put into the book. Going from Author to Authorpreneur is not just about writing books and publishing them on Amazon. For most Indie Authors, Amazon royalties will not be enough which is why I think it’s so important to develop more entrepreneurial habits. Indie Authors must start to think about ways of earning money that will produce long-term sustainable income.

“Indie Fiction writers don’t fail at writing. Indie Fiction writers fail at starting a business. – Anne R. Allen

We are living in an age where you do not need to go to college to start a business and you do not need to be signed by a publisher to be a successful author. That’s why authors who are entrepreneurial and run their book publishing like a business are the authors that tend to be successful. Here are nine Authorpreneur habits you can start today:

Promote Your Books Offline Too

Something I have ventured into myself, get into the habit of promoting your books offline, not just online. There is an entire community of people who are offline. By neglecting them you are leaving money on the table. We can do radio shows, events, bookstores, book readings and a ton of other face-to-face activities that will help us to expand our brand. Social media is vital to an Indie Author’s career and very necessary. That doesn’t mean, however, that we should neglect other ways of networking and making money. Get out of your comfort zone and go talk to people face-to-face. As an introvert that is what I have had to do. I have had to get comfortable being uncomfortable. You will be nervous but by surrounding yourself with people who are a level up from where you are, you will see signs of your own growth.

Offer a product or service related to your book

I had a hard time coming to terms with this myself but I learned that you can’t be afraid to charge for your services. Yes, times are hard but that’s why your service is not for everyone. The people who need you and can afford you will invest in you but first, you must have something of value to offer. This product or service can be connected to your book in some way, but it must exist. You can become a motivational speaker or offer a service for something you do well. The book is the start, but it is just the beginning.  What do people need that you can provide? You may think charging for your services will mean that people won’t want to support you.

I’m not gonna lie to you. Some people won’t support you. There will be those who don’t think it’s worth it or that you’re valuable. There are also those who don’t trust you. They trust your free services but they may not value you enough to pay for it. That’s okay because charging means that you are reaching a certain group of people. These are people who see your worth, the value in your product/service and who can afford you. Also, those who do want to support you will when they can but they won’t complain about you. They may not have the money but they do understand your growth. Bottom line: You can’t talk butterfly language with caterpillar minded people. The truth is that free does not always mean valuable. Charging for a service increases the value of the product or service and produces a spirit of commitment from the client to follow through.

Dont spend a whole lot of time measuring your growth by numbers that are not representative of actual Sales

Checking your Amazon stats will drive you crazy, especially when Amazon’s algorithms is funny acting. Your Amazon ranking does not necessarily mean that you have made sales so dont hype yourself up too much or get down on yourself. I sold more pre-orders for Even Salt Looks Like Sugar than I did with I am Soul but you can’t tell by the ranking. I made it to number seven on Amazon’s ranking with I am Soul. Meanwhile, Even Salt Looks Like Sugar didn’t rank well at all. Shouldn’t it have if I sold more? My point is, your Amazon ranking or number of reviews does not always mean book sales so get out of the habit of measuring your success by what other people are doing. I’ve seen plenty of authors with less than 20 reviews do great things and make good money. The level-up is about results and real progress, not perceived progress. Look at your efforts and check to see if those efforts are producing actual sales, which nobody will see but you, instead of rankings that everyone sees but may not be representative of the truth. A good example of this is Alice Walker’s new book “Taking the Arrow out of the Heart.” At this writing it only has 3 reviews, but it is also a best seller.

Write a Book Business Plan

Serious business people have business plans to help them to map out the goals for their business. Creating a Book Business Plan for every book you release is a fun and helpful way to create a roadmap to help guide you through the process and to identify your goals for each book. The good thing? You can create this plan at any stage of the process. I am creating one right now for my new short story. It’s never too late to begin.

A business plan is a written document on the plans, goal, and overall creative vision of the business. It is what you plan to do and how you plan to do it. A Book Business Plan helps you evaluate the possibility of a new book idea in an objective, critical, and unemotional way. It provides an operating plan to assist you in planning your book release realistically and improves your probability for success. But you don’t have to create a boring and complicated business plan. You can take elements of the business plan and apply it to the pre-launch, launch, and post-launch strategy of each book that you write. Your business plan really just needs 7 Basic Elements:

1. Name your book
2. Write a Log-Line for your book
3. Write your book summary
4. Book Marketing Budget
5. Book Marketing Strategy
6. Publishing Timeline
7. Executive Summary (In a business plan, the executive summary is first but it helps to write it last for your book plan.)

Put Together an Author Media Kit

About 95% of Indie Authors don’t have a media kit which means that you can quickly rise above and stand out from the rest with yours. An Author Media Kit is a major marketing package that helps influencers to learn more about you and your work quickly. It ensures accuracy in news stories, helps people to promote you and your book and is free publicity (beats paid Ads).

7 Key Audiences Who Will Access Your Media Kit

  1. Journalist – Broadcasters, Talk Show Hosts,
  2. Bloggers – Easy access to photos bloggers can use, social media handles
  3. Reviewers— Amazon reviews in your kit
  4. Retailers
  5. Individual Buyers
  6. Event Planners
  7. Anyone Who Wants to Promote you or Your Book

One Key Goal of the Media Kit: Make these people’s job easier. By making their job easy, they are going to promote you and your book.

Purchase Your ISBNs

Get into the habit of purchasing your own ISBNs.

I know there’s a big debate in the Indie Author community concerning whether to purchase an ISBN number. I am not going to get into all of that. You can’t tell people what to do with their money. What I will say is this:

ISBNs are expensive, so I wouldn’t stress out if I can’t get one for every book. But, if you can afford to do so, and if you’ve already created your own company, it looks more professional for you to own your ISBNs and is a level up from what everyone else is doing. With your own ISBNs your name or your company name will be listed as the publisher of your books. As an Independent Publisher with your own ISBN, you can publish under your company name, go to a different printer if you choose, open your own account with major companies and opt for national trade distribution. You can even create your own team of publishing experts.

This post is not about doing what everyone else is doing. This post is about the level-up.

Get Legal

Speaking of ISBNs, get into the habit of legalizing stuff, starting with your name. Legalize your business or Author name. You can create a business name or register your author name as an LLC.

You can file the paperwork easily through Legal-zoom under an LLC, Sole Proprietorship, or S-Corporation (please Google these terms for further understanding on what they are). Or, you can just get a DBA. A DBA is a doing business as name that gives you the opportunity to legally write and conduct business under your author name. This will really give you the feel that you’re in business. You will be able to open a bank account in your business name, acquire a debit card, and do so much more. Sure, you can just set up a PayPal account but having a business bank account will take you to a new level of business. You can even upgrade your PayPal by setting up a business PayPal account that is connected to your business bank account. You can then apply for a PayPal debit card (which is free) which gives you another avenue to access your payments directly from your PayPal account. With a PayPal business account, you can purchase a PayPal Here card reader and accept payments on the go!

Website

Having a website for your author business is one of the most basic but professional things you can do. Even if this is just your blog it helps to have a website where people can access all your work in one place. To learn more about the difference between a blog and an author website and if you need both, see a recent post here.

Your website should be clean, well-organized, and not changing in design every three months. For blog websites, be sure that you have a clear follow button, contact page, about page, and visible social media widgets. Make it easier for people to find and follow you.

Business Cards

Get into the habit of carrying business cards around with you. You never know who you’re going to meet!

The truth is that people throw business cards away so I wouldn’t spend a lot of money on business cards. Keep it simple and professional and give your cards away sparingly. While you may have bookmarks that match your book covers, your regular, standard business cards—the ones you’ll pass out on the go at meetings and bookstores—should be simple, easy to read and clean. It should not have any major designs that distract from the important information, should include your name, business name, phone number, email address, website, and social media handles.

This does not scratch the surface I know, but I hope these basic tips can give you the push you need to put yourself in position to level up your writing career and go from Author to Authorpreneur!

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You’re Invited

The inaugural  Atlanta African American Book Festival is FREE and OPEN to the PUBLIC and will take place on Saturday, July 14, 2018, at Georgia State University. Over 70 authors will convene in Atlanta to present their work to the Atlanta community. Author categories include fiction, non-fiction, romance, YA fiction, middle-grade fiction, and children’s picture books. Journalists, editors, publishers, literary critics, and scholars from various fields will be present. Panel discussions and workshops will engage festival attendees in topics concerning literary industry tips, civil disobedience, activism, emotional and spiritual well-being, restorative justice, and health and wealth. Children’s activities include a story corner and festival dance floor.

I will be one of many authors in attendance and I would be honored to have your support at my table. Since I did not have a launch signing or gathering for Revolution, I’d like to use this as an opportunity for a post-launch celebration. You will have the chance to purchase signed paperback copies of my two most recent books (and not just mine but other authors too), take pictures, take part in workshops, and meet industry professionals. Again, attendance at the festival is FREE so you’ll just need to make it here (food is not allowed inside the venue but there will be food trucks on the outside). This is not just an entertainment event but we also seek to implement community programming that promotes black literary arts and family sustainability within our community. To check out my AAA blog feature, click here.

6 Self-Publishing Myths That Need to Die | Kristina Adams

I wasn’t gonna share this article (except to my Facebook and Twitter page), but I loved what Kristina was saying so much I just had to share it here as well. If you’re still trying to decide on Self-Publishing or not this  article should clear some things up for you. I am always talking to new Self-Publishers about the importance of platform so I found the following statement an important one to share:

The assumption that traditional publishers will do all of your marketing for you is one of the biggest myths when it comes to traditional publishing. The more a publisher pays for a book, the bigger the marketing budget. Unfortunately, unless you already have a big platform, it’s pretty unlikely you’ll get a fat cheque or a decent marketing budget. Publishers pay more for celebrity books—and market them heavily—because they already have an audience. They know the books will sell if they reach the right people. The lower the risk, the happier they are to invest.

I think it’s a good idea for Indie Authors (myself included) to seek to learn more about the publishing industry as a whole (to include Traditional Publishing even if we aren’t seeking that route) because it can help us to better understand the business of publishing, such as the importance of having a platform, and can possibly help us to better sell and market our books. For example, “Most agents and publishers—particularly the bigger ones—won’t even consider you unless you already have a social media following of a few thousand. This shows them that you already have a fan base that will buy the book, and there’s already a market out there for you and your book(s).” (source: https://www.writerscookbook.com/indie-publishing-vs-traditional-publishing/)

I think Self-Publishers can benefit from this same kind of information. We may not be seeking agents but we do still need readers and the bigger the platform, the better our chances of finding those readers. Just a thought.

Read through to the ORIGINAL article HERE.

Yecheilyah’s Book Reviews – Southern Horror Stories by Lisa W. Tetting

Title: Southern Horror Stories

Author: Lisa W. Tetting

Print Length: 68 pages

Publication Date: October 26, 2017

Sold by: Amazon Digital Services LLC

ASIN: B076WW49KN

*I received a copy of this book as a gift from the author*

Almost 400 years ago, the first enslaved Blacks, arrived in the Virginia colony at Point Comfort on the James River. Spanish records suggest that the enslaved were captured in the Portuguese colony of Angola. At first, the number of enslaved taken was small. In about 1650, however, with the development of plantations on the newly colonized Caribbean Islands and American mainland, the trade grew.

But what if things had turned out differently? What if the enslaved could exact immediate vengeance on their oppressors and gain their freedom with help from the ancestors? That is essentially the theme connecting six short stories in Lisa W. Tetting’s short story collection, Southern Horror Stories.

Each story begins with a tragedy familiar to that of Chattel Slavery. In Barren Plantation, Pansy witnesses the death of her baby girl immediately after giving birth. Afterward, the woman bathes in the child’s blood, soaking up the energy and begins to hear chanting in a foreign language. She essentially becomes possessed and starts chanting along with the voices until an entity arrives to give her word on her next move. She is to save the other children on the plantation in a most chilling way.

In Caleb’s Stitches, children of the enslaved go missing, in Mind of Hope a girl witnesses the beating death of her mother and shooting of her father and is instructed by the ancestors on how to get revenge for her parents. And in Underground Hell Road the slaves have overtaken the plantation in an intelligent plan to create a portal to freedom. All of the stories involve the enslaved receiving guidance from the ancestors on how to strike back at those who hurt them.

I loved most the connection between the stories. Linking Barren Plantation and Caleb’s Stitches was brilliant and so was the connection between Slave Island and Pirates of Slavery. I would also love to see Underground Hell Road fleshed out into a full-length novel with elements of the other stories possibly weaved in. I love the idea of the plantation being a way for the slaves to transition their way to freedom and would love to read a full novel on the concept.

I loved least some of the familiarity between the names. In Caleb’s Stitches, it seems the Master and Mistress has the same name. I got confused between Masa Henry and Mistress Henry. I also found Caleb’s knowledge of the science she needed to do what she did a bit hard to believe. Caleb became an expert from reading Dr. Vulcavick’s research but I would think she would have needed a lot more training to successfully remove body parts and would have needed to know more than most of the words to comprehend the complexity of scientific research (which is different than recreational reading.) What she did with these body parts was hilarious though if I must say. You’ll have to read the book to find out more.

Southern Horror Stories is an easy and entertaining read that is not recommended for children (though with the author’s talent, I can easily see a PG version of the stories to help youth understand about the horrors of slavery). Lisa’s writing style is lovely and easy to understand.

Plot Movement / Strength: 4/5

Entertainment Factor: 5/5

Characterization: 4/5

Authenticity / Believable: 4/5

Thought Provoking: 5/5

Overall: 4/5

Southern Horror Stories is Available Now on Amazon

Connect with Lisa Online!

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Yecheilyah’s Book Reviews – Even Rain is Just Water: A Memoir of Rejection, Revelation & Redemption by Lynette Davis

Title: Even Rain is Just Water: A Memoir of Rejection, Revelation & Redemption

Author: Lynette Davis

Print Length: 296 pages

Publisher: Reflections Books; 1 edition (May 30, 2017)

Publication Date: May 30, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B071DC83TN

*I received this book as a gift from the author*

When I first read the title of this book, I knew that I would read it. With a powerful statement, as Even Rain is Just Water it had to be good. I was not disappointed. Lynette Davis gives us a riveting account of her life as the victim of emotional abuse at the hands of someone who is to be a girl’s first teacher, supporter, and motivator. Her mother.

The testimony switches back and forth between Lyn’s experiences as a child and as an adult, both of which include some form of emotional abuse and neglect. Lyn’s mom treats her sister Vanessa better than she treats her and at just three years old Lynette concludes that she is unwanted and unloved. One of the most heartbreaking moments for me was when Lyn and Ne-Ne were at her mother’s friend’s house eating some good food and Lyn approaches mom to ask for more potato salad. The way in which she asked was filled with such innocence that it made my heart melt. As someone who has worked extensively with children, I can just hear the tiny voice ask, “Can I have some more ‘tater salad, please?” To my astonishment, Lyn was chastised for saying ‘tater salad instead of potato salad.

There were many of such incidents as this one that made Lyn bow her head in shame. Ella’s sisters also seemed to give her the same treatment, like Aunt Cleo using Lyn and Ne-Ne as if they were her personal servants, promising to take them shopping only to have them washing her dishes. I wanted to jump through the book and tell her about herself. That was bogish all the way around.

When we got to Lyn’s adult life and her marriage to Ray, things did not look much better. Ray seemed to check out and Ella treated her grandchildren with the same level of disdain as she did their mother. Despite all this, Lynette does not lash out or rebel the way we may think. Lyn is kind, compassionate, and takes the abuse with a strength that not many people in this world understand or that many people could appreciate. It takes strength and courage continue on to be a kind-hearted person in a cruel world.

What I absolutely loved was how Lynette gave us a glimpse of the time by the many historical events that happened and what she was doing when it happened. Everything from the death of MLK, the Rodney King beating and even the shooting and eventual death of Tupac. As Lynette lived her life, all these things were happening around her and we get to witness them in real time. She even did this with the music. The New Millennium craze was funny when her friend said, “They didn’t believe Noah either.” I remember that time and how hyped everyone was that the world was coming to an end. These kinds of historical events infused into the narrative as well as the music of the time, for me, provided the story with light and was refreshing amidst the suffering.

Overall Rating: 4/5

Even Rain is Just Water is Available Now on Amazon

Be Sure to Follow Lynette Online. Also, you can learn more about her in our interview HERE.

Twitter: wewalkbyfaith88

Introduce Yourself – Introducing Guest Author Sojourner McConnell

 

Welcome to Introduce Yourself, a new and exciting blog segment of The PBS Blog dedicated to introducing to you new and established authors and their books.

Today I’d like to extend a warm welcome to Sojourner McConnell. Welcome to The PBS Blog! Let’s get started.

What is your name and where are you from?

Sojourner McConnell is my pen name and I am from Alabama, Birmingham to be specific. I now live in Kentucky and visit Alabama every few months.

Cool. My family is originally from Alabama (though I’ve never been). I also love your pen name. Sojourner, what do you think of the world we live in?

All in all, I think it is a pretty wonderful place. It has problems, but as long as free thinking individuals are making decisions, there will be problems. I also see it as a changing and evolving place. A place where people can make a difference with love and peaceful intentions.

What’s the most difficult thing about being a writer? The most exciting thing?

The most difficult thing about writing to me is to focus on just one project at a time. I tend to always be writing or creating. So I have several complete and competing projects going on in my head. That is also what I find so exciting about writing. The stories that dwell in my head can be put on paper and other people can find them as fun or interesting as I do.

That is interesting. I think we writers always have a lot going on! Speaking of writers and writing, does blogging help you to write?

I find that blogging frees up the creative juices and gets them flowing in the mornings. I find that I have something to write about on each of my blogs and still plenty left over to add to my current WIP. Since I write in several different genres, I can focus on one genre on Monday and another different story on Tuesday. Sometimes I spend weeks on the same one before I move to a different manuscript while doing blogs on various subjects at the same time.

Neat. What’s your favorite Historical figure?

I would say, Helen Keller. She was a strong woman that could have spent her life being guided about and no one would have thought less of her for it, instead, she did everything that she put her mind to. She wrote, spoke, taught, and inspired everyone. Not just inspiring those with handicaps that were like hers, but inspired everyone that heard her, read her works, and saw her story. She was still alive when I was a child, and I was and still am so inspired by her.

Wow. Great figure! I love how unlimited her life was. Like you said, she could have lived within the boundaries of her disability but instead she didn’t. What kind of music do you like?

I love music, I love the bumping music heavy with percussion. I love Imagine Dragons and their many drums, I love North River Run with their delightful drummer and I love Indie music in general. I love the humor in songs like Middle Fingers, and sweet sounding love songs. I think I can safely say, I love most all music. I certainly will sing along with most.

Who’s That in the Cat Pajamas is AVAILABLE NOW on Amazon.

Why is writing important to you?

Writing is the one place where I can let me be me. If it comes off as a little bit wonky, it is considered a comedy, if it comes off a little bit mean, it is a thriller. I can be me and it is all okay. I am not just one dimensional and neither is my writing. Some days, I write a children’s story, other days I write on space and science fiction work. Some days, I just write a goofy song that makes me laugh. But with each word and each line, I get another little piece of myself out there. It is good for me to let some of all this busyness (yes busyness not business) in my head go. As my mother used to say, “there is a lot more room our there for your thoughts and stories than in your head, get it out!”

I love how you are thinking outside the box and not tying yourself down to any specific genre. In your own words, what is love?

To me, love is the giving and taking of time, enjoyment, and contentment with another person. Finding someone that you can spend your days sharing your most inane thoughts and dreams with. A feeling of belonging with another person. Love is that emotional connection with another person. Love is wanting the other person to be as fulfilled with you as you are them.

Let’s switch gears a little bit, what is your favorite color?

Usually, it is blue, that dark midnight blue. On some occasions it is pink. That sweet icing pink that goes so well with midnight blue.

Sweet icing pink…I like that. What’s your favorite drink?

This is one question that has a lot of answers.  I love coffee in the morning. It wakes me up and warms me up and it is perfect. Once noon arrives, I am all about the sweet tea. I am from the south and I have obtained quite a fondness for the sweet syrupy tea we are known for. A wonderful day was when I found Milo’s Tea in the grocery store.  Sometimes, I just want a glass of Diet Coke. Many hours, many drinks. Mimosa’s are fun when on vacation!

Thank you Sojourner for spending this time with us. We enjoyed you!


Bio.

Born and raised in Birmingham, Alabama. Sojourner McConnell lives in Winchester, Kentucky with one of her daughters and three of her thirteen grandchildren. She has six grandchildren in Alabama and four that live in Michigan. Sojourner’s new book is a children’s chapter book, Who’s That in the Cat Pajamas  released June 2, 2017.

Her next book, Blip, is a sci-fi book with humor and intrigue and is due out by December 2017. The Path of the Child, The Power of Forgiveness, and 31 Days of October are available in paperback and in eBook format on Amazon and other retailers. Sojourner brings a taste of strong personalities with a healthy dose of southern charm to her characters.

As co-founder and part of the organizing team of Mystery Thriller Week, she has become fascinated with writing a mystery of her own. In fact, there might be a little mystery woven into one of the two books she is writing at present.

When not writing, she is busy entertaining her Australian Shepherd, Beau. Unfortunately, Beau tends to get jealous when she spends too much time working on the computer.

Be Sure to Follow Sojourner online:

Blog: The Path of the Writer

Facebook: https://www.facebook.com/SojournerMcConnell/

Goodreads: https://www.goodreads.com/author/show/8283786.Sojourner_McConnell

Twitter: https://twitter.com/ThePageTurner1

Amazon: https://www.amazon.com/Sojourner-McConnell/e/B008IQDX4S/ 

Instagram: https://www.instagram.com/vicki_reads/

Are you a new (or not so new) author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE.