My 7 Instagram Tips for New Authors

Some ask me about using Instagram. I don’t know if I am the right person to ask; I don’t have a lot of followers (if that’s important). But, I managed to put together something for you. First, I think IG is a great place for writers because there is a huge reader and writing community there. But ya’ll know me and if you don’t here’s the thing: I am not just a writer. I am also a wife, student, and now the co-founder and CFO of my family’s new Non-Profit Heart of the Streets Inc (learn more here), which means I value my time so I don’t invest too much time in anything without researching it. I use IG because it works for my business and the support is better than what I receive from Facebook and Twitter. Below, you will find seven tips I put together for new writers who also enjoy using the gram. Hope it helps.

  • Private Page to Business Page

There are three kinds of pages. Private, Public, and Business pages. If you’re an author or businessperson using Instagram, it’s a good idea that your page is a business page. If you are using IG for business and your page is private it doesn’t make much sense. You won’t be able to track to see if your post strategy is working (assuming you have a strategy), and people who want to visit your website to possibly buy your product or learn more about you as a businessperson will be turned off when they run into the private wall. They may not return. Get out of thinking anything on the internet is private. It’s not and making your profile private does not make it “safe.”

Before you make the switch:

  • You will have to connect to a Facebook page. Not your personal page but an actual page. If you have not already, head over to Facebook and create a Facebook page for your author business. This will make it easier when you switch over. Then, come back to your IG, click on the three bars and go to settings. Click on account. Scroll down until you see the option to create a business page.

If this is your personal account you are switching from, make sure it’s because you’re ready to transform the posts from your personal page into more business savvy content and not just random pictures of your cat. Some say you shouldn’t change your personal page to a business page (because of the cat thing), but I have found I get more engagement and clicks to my website using my personal page so this will depend on where you are already. If you have a separate business page and that page is already lit, by all means use it. As a new author though, you probably are using your personal page for now so you can just turn that page into a business page to make things easier.

Just as author blogs differ from business blogs, I believe author social media pages differ from business, social media pages in some ways. Sharing our interests is part of people getting to know us better and people buy books from people they know and share interests with. The personal page, in my opinion, for new authors is the page people care most about and it makes sense to build on this by transforming it into a business page and publishing content that shows off your persona but is not so personal it’s distracting.

  • Track Progress by Using Instagram’s Insights So You Know What’s Working and What’s Not

Once you’ve decided you are ready, making the switch from a private to a business page will help you to track the actions of your audience and to see which posts are actually reaching people. One of the hardest things to do is to understand what people want. The only way to know is to ask or to track behavior/pay attention to actions.

When your IG page is a business page, you get to see things you won’t see on personal pages. Below are screenshots of posts from my page. If you click on the insights (which you can see under your post but only if your page is a business account) you can see not just how many likes you got, but how many people shared your post,  viewed your profile, or clicked on your website link. These are the things you want to pay attention to because it shows you what people are most interested in. The thing about any business social media page is that it differs from pages that you are only using to connect with family members or hang out. On those pages, likes and shares don’t mean much except maybe to boost your ego. On business pages, though, likes and shares are important to you understanding how your content performs – by tracking metrics over time – and is the key to developing a content strategy that works best for you.

As a business page on social media, the formula is typically:

Engagement = Likes / Comments

____________

Followers

  • Likes
  • Comments
  • Shared
  • Saved to collection
  • Profile Visits
  • Reach (Impressions)

My personal testimonies are a favorite for readers. Although the first picture got more likes, the second picture did just as well if you look at the other components. The first picture was saved six times and four people visited my profile. The second picture got three saves but two shares. This tells me my audience really enjoys the testimonies, but there are other things to see…

There is so much to see here, where the views came from, reach, profile visits, website clicks, e.g. And while I did not get new followers, six people did take action (viewed my profile or went to my website) which is what every authorpreneur wants! Other things you can track include:

Chicago (my hometown), Atlanta, New York, Houston, and Charlotte are where the bulk of my support comes from. I am happy to see ATL at the top since I live in Georgia and to see the Chi representing. My biggest audience is made up of women which is always good since I am a woman, and the age group is between 25-44. Let’s move on.

  • Your IG Bio

I just changed my bio again because I wanted it to reflect what I do and what I offer. Rather than my usual: Author, Blogger, Poet, I wanted to be specific. With limited characters, this isn’t easy. I decided on:

“I write Historical Fiction novels and novellas, Inspirational Non-Fiction, and Poetry | Restoring Black Historical truth for the freedom of all people.”

Following this is a link to my website (see pic) directing people to the specific page I created for this purpose. Also, I do not (at this writing) have many followers but that doesn’t matter to me much if those numbers don’t match the support. I have an arrow pointing to publisher because under the business account you can choose what best represents your brand. Notice I have an arrow pointed toward my highlights. Once you create a story you can add it to your highlights if you want to keep it at the forefront of your page. My highlights include my book signing pictures and events. This helps people get a feel for the work I do. Lastly, notice the call to action button (Email), which further encourages people to take action. What I want is to add a buy button as well.

It may not seem like a big deal to put all this work into an IG profile, especially with such limited space but as authors we are the whole package. Everything must represent who we are.

  • Use Sharp, HQ Images

Instagram’s focus is on photos so if the pictures you’re posting look grainy and pixelated it won’t attract many readers. Try to use sharp, high-quality images in your post. You can brand yourself by creating lovely images using Canva or PosterMyWall. It’s also good if the images have something to do with your books or show off your personality in some way. A good practice is something I saw someone post about looking at your last 9 posts. Can someone understand who you are and what you offer by these posts alone? I’ve been doing this (looking at my last 9 posts) and it has been a helpful reminder to publish content that is relevant to my books or services or who I am as a person. People will see the image before they see the caption so it’s important that the image speaks first.

  • Include Text with Images

Make good use of the caption area where you can add text. It is a good idea to always use text when posting images on Instagram. I have noticed that some celebs don’t do this, but that’s because they’ve already built their audience. David Banner doesn’t have to include text on his images and he will still get over a thousand likes and hundreds of comments and shares, but you are not David Banner. You are a new author at the beginning of an exciting journey and you are introducing people to who you are for the first time. Use text to explain the images you post. It doesn’t have to be long and fancy. Something as simple as a sentence is good. Nothing to say? Just use hashtags. Anything is better than leaving it blank.

  • Hashtags

Going back to this screenshot, it appears my hashtags are working on this post, reaching 45 people alone. Hashtags don’t exist just so you can be cute but they work just like the tags you’ll use on a blog post. They are searchable on social media. If you click on your hashtag, it will take you to all the posts relevant to that hashtag. They help categorize content and track discussion topics based on keywords. You can Google the hashtags that are best for your business. It may even be necessary to research your hashtags (I did because I’m a nerd lol). There are tools available like Hashtags.org or HashtagDirectory.com that can help you. You don’t really need 50 hashtags. The most important thing is that the hashtags you use are trending and apply to your business.

Website Link or Linktree in Bio

Where are you directing people to? What do you want people to do once they’ve seen your post? Do you want them to like, comment and move on with their lives? Do you want them to research something? Do you want them to buy something? What do you want people to do when they come across your page? That answer is the link you promote in your bio. As stated before, social media should not be the end of the road. If you’re trying to sell books, you should be directing people to your author website, the place where they can learn more about who you are, what you offer, and how it is beneficial to their lives.

In your bio, you may also want to include a special website link. This link is special because it can be created specifically for Instagram. Instead of posting the link to the site alone, you can create a landing page with buttons specific to where you want people to go. Chances are you have more than one link to promote which means you can do one of two things:

  • You can use linktree to compile link buttons
  • You can create your own version landing page on your website

If you don’t have a website, I recommend Linktree, which allows you to promote more than one link at a time. When people visit your site they can choose where they want to go. You can also see how often people are visiting your sites. I used linktree for awhile and it’s excellent. What I love most is being able to see how many clicks each button gets and it increased traffic to my author website. I only recently stopped using it  because I have a website.

If you have a website of your own, it doesn’t make much sense to use linktree unless you use the paid version. While recommended, using the free version of linktree can compromise your branding a bit. How so? Linktree, is all over their free version so it was in the URL in my Instagram bio, at the top of the landing page, and at the bottom of the landing page in logo form. To get the best out of Linktree would mean using the paid version but if you have your own website (that you are paying for) it may be a good idea to use your site. This saves money, points people directly to your website, and promotes you and not Linktree. You can also get creative with your link. I used ecreads as the special page for my IG. Something simple and to the point. (If you’d like to check out what I’ve done, visit my IG page and click on the link. You won’t find this link just by going to my website since it’s created specifically for my ig page).

Website Link + Call to action button helps direct potential readers to your books, blog or wherever you want them to go. Remember, social media is not the end of the road. If you want people to do more than like a post, be sure to lead them somewhere they can learn more.

The only time your IG shouldn’t have a website link is if you are not using it for business and are just on there to socialize and hang out.


To summarize:

  • Switch your account from Private to Public and then create a Business page. Change up your content to reflect your business profile and use the metrics you see overtime to improve your strategy and increase clicks to your website
  • Write a bio that targets what it is that you do and what you offer
  • Use hashtags strategically, researching the ones that best apply to the kind of writer you are
  • Include the link to your website in your bio or use linktr.ee for multiple links
  • Use sharp, high-quality images
  • Use text to describe images

Personify Your Posts

eggs-with-personality

I actually wrote this post last night, though I did not have the time to post it. As the night welcomed us into another day, the sun lowering itself deeper into the bowels of the skies and the moon resurrecting into a position perfect enough to shine its light on the Earth, I was encouraged to write a post for you to ponder. As the brisk winds happily leap at the opportunity to shine now that fall is upon us, ripping through the air and causing us to turn up the heat and crawl underneath the covers, I want to remind you to personify your posts. 

When I blog, I try to notice what attracts me to other blogs. I understand part of the process is not just to push the publish button but to notice my behavior as a reader as well so that it may assist me in my own blogging endeavors. For instance, I’ve heard somewhere (don’t ask me where) that if you pay attention to how you purchase books or even read them, this can help you to sell them. As a reader, you know what attracts people and what doesn’t. So one thing in particular that draws me to other blogs are the ones that are written by people who indeed appear to be just that—people. Bloggers whose content is not so author or blogger expert certified that they lose sight of that personal connection.  Sometimes we can get lost in all the technical glitches, all of the electrical waves that make up the World Wide Web and we forget that our readership is made up of flesh and blood. They are people with lives outside of the internet and have a wide range of experience and expertise.

file(2)

When you share your experiences combined with your characteristics and therefore a human persona, it makes others interested in what you have to say. Your point of view can make them laugh, cry, and maybe even irritated or angry but it’s yours to exemplify. Whatever the message, if it builds upon a human foundation, I think it can help us to become better bloggers because our audience can participate with us. They can grow with us and actually become part of the process. This I have decided to embark on myself actually, to try to engage my readers more so that they feel part of the blog which means taking part in my life not that of the computer. It does not require you get too personal, but it requires you to get personal enough. You don’t have to air your dirty laundry, but you do have to be able to relate to people on some level no matter what the goal is for your blog. It is not to compromise who you are as an individual, but to step outside of your comfort zone and actually write for a readership because there are actually people reading your blog.

So make us feel like you really are that crazy friend down the street, or that know-it-all around the corner. We don’t have to agree with your perspective, but do you have one? Do we know that underneath all those blog posts there’s someone over there named Bob. He has five children that run him crazy and a nagging wife. Or maybe you’re a 23 year old named Tanya with a college professor who spits when he talks. Yea, gross us out, make us laugh, cause a discussion that makes us tear at each others throats, (or hug each others throats) but keep it real. Keep it truth. Most of all, share some of your experiences while striving to reach your blogging goals; show us why we should care.

A personality has to do with individual differences among people in behavior patterns, cognition and emotion. So attempt not to simply push a book or an agenda. Even while spreading truth you must be a fisherman of men. Meaning that you must strive to reach people where they are. Sure you may be in a good place now but you wasn’t always here. Perhaps you can share with us how you got here. What made you want to blog? How is blogging effecting your writing style? Life? Are you married? Do you have children? What’s new in your life right now? I mean, besides your new book and the fact that your a totally awesome blogger? Personify your posts so that we get to know a little bit more about the human behind the keyboard.

Blogger Support: Fact or Fiction?

That one follower who likes every one of your posts no matter what it is. Ever wonder if it’s real? Yea, me too.

No, I don’t believe in fake followers. I believe every subscriber is flesh and blood, despite their reasoning for doing so. I do, on occasion, wonder: when you like a post, do you click that button because you really like or agree with the content? Or is it just to show your support for the blog you just followed? And if it’s to show support, do you think it helps or hinders the blog? I mean, you can tell if someone is truly engaged or if it’s just a routine type deal so I’m just wondering. I suppose you can call this a random Sunday thought. (Hey, I like that) Do you engage blogs you follow because you are interested in the perspective or just to give the illusion that you are since you followed them? Personally, since starting this blog I’ve come to enjoy interacting with other blogs. It fulfills my need to be of service and it also helps my own blog because people generally tend to give back, not that I support for this reason at all, it’s just one of the perks to blogging. As they say, “to get support you have to give it” If the people aren’t coming to you, you have to go to the people. But I only like posts I really like or find useful in some way so I’m just wondering. What kind of blog support do you engage in? And which in your opinion is more effective? Are you a silent supporter? That is, you shake your head in approval and shout your, “That’s rights!” into the screen with no intent of seeing your words in print. No matter your method, are you sincere in your support? Is it fact or fiction?