Don’t Wait Two Weeks Before Release to Prepare Your Audience for Your Book

You don’t have to wait until January 1st to get started on your 2020 goals. If you want to release/write a book in 2020, you should be planning...now. Actually, you are already behind. Even if you are Self-Publishing, it helps to start early. Notable mainstream authors releasing books in 2020 already have their preorder up. “Planning out your book marketing in advance and adequately preparing for your book’s release is crucial to a successful book launch.” (Sansevieri, 2019) Don’t wait two weeks before release to prepare your audience for your book. Here are some tips:

  • Put some money aside for your book. Your biggest expense will be editing, then cover design. You will also need the book formatted for e-readers. Don’t wait until the last minute to put something to the side. Invest in your book. Invest in yourself. Save some coins. (Prioritize your expenses! Don’t spend money on the tools you don’t need right now. Business cards and fancy thank you cards can wait. Save your money.)

 

  • If you want to start a blog, do it 3-6months before your book releases. Post content relatable to the book and who you are as a person (don’t make your blog all about your book. Talk about other stuff you like.)

 

  • Set up your Author Social Media pages and get to work. Talk about the upcoming book, educate, inform, uplift, go live. Use SM for something other than memes and gossip. Social Media is a FREE platform to use to spread the word about your book/business. Don’t sleep on it.

 

  • Make sure your website is ready to go. Here’s something the “gurus” won’t tell you: Selling through Amazon is nice, but selling through your own website is better because you get the entire dollar instead of just a percentage. Print on Demand Companies like Amazon’s KDP, Lulu, and Ingram Spark makes it easy to order copies of your book in bulk that you can sell individually through your website. (You can also sell your books in bulk! I’m trying to tell you something…level it up)

 

  • Create a landing page with a great giveaway offer or freebie to collect emails for your author email list. A sample of the first few chapters of the new book is a good start. The email list isn’t for everyone, but it’s good to have in case Social Media (blogs included) is no more. You will still have a connection with your audience. Find what works best for you. For instance, the giveaway/freebie thing is a good idea and many people use it, but this strategy didn’t work for me. I get more email sign-ups by having the pop up on this blog than giving away a free chapter of a book. People say pop-ups don’t work but they do for me so don’t let people tell you what will or won’t work for you. I wrote a post on how to set up an email list with Mailchimp here.  Also check out 7 Common Sense Reasons You Should Build an Email List.

 

 

  • If you want to host author events in bookstores, start pitching them about 3-4months out. If they’re local, walk-in and introduce yourself. (I book most of my events by walking in and talking to people in person.) Always travel with a copy of your book and some business cards.

 

The point of starting early:

You want to build your readership ahead of time so when you release the book you have people who want to buy it.


CLICK HERE for more Indie Author Basics and happy writing! I’m rooting for you.

The PBS Blog Podcast Ep 15 – Discipline and Consistency

If discipline is a form of self-love then a refusal to correct the things that are wrong in our lives is a form of self-hate. Let’s love ourselves better. Tune into today’s podcast to hear more.

Listen to Discipline and Consistency now on Soundcloud for more and be sure to subscribe for notification of new episodes.

Soundcloud: https://soundcloud.com/user-573689310

Itunes: https://itunes.apple.com/us/podcast/the-pbs-blog-podcast/id1344901312?mt=2

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To follow my personal IG page @yecheilyah

Intention

It is the soul of our reasons why and the breath of purpose. It drips from our thoughts and can be smelled through the pores in our actions. Intention is the unseen fabric of the heart; the thing that either manifests dreams or turns them into nightmares. What will be is dependent upon its reason for creation. Intention is foresight. It marches ahead of now and reveals the future of an action. Are we cold hearts or warm ones? Bloody hands or clean ones washed in genuine? Intention is genuine and does not lie. Invisible though it may be it floats alongside us still and like a shadow reveals what is real versus what is being portrayed. A helpmate and a companion, intention is rib. Intention is Eve. Intention is by the side of action, the soul of our reasons why and the breath of purpose. The question is not what you will do. The question is, what’s your intention for doing it?

The Top 3 Reasons Successful Indie Publishers Have A Business Plan

Quote – “Running a business without a business plan remains one of the biggest mistakes an indie publisher can make. As the indie publishing industry matures, this crucial tool provides a tremendous advantage in a market flooded by self-publishers lacking business experience.”

Kobo Writing Life

By Tonya D. Price

I ask every indie publisher I meet to tell me about their business plan. Most of the authors I talk to admit they don’t have one. Some want to write one, but don’t know where to start. Many believe they don’t need a business plan. But talk to a successful indie publisher and they always have a business plan.

Running a business without a business plan remains one of the biggest mistakes an indie publisher can make. As the indie publishing industry matures, this crucial tool provides a tremendous advantage in a market flooded by self-publishers lacking business experience.

Let’s look at the top three ways a business plan contributes to the success of an indie publishing company:

1. A business plan requires you to decide how you are going to run your company and what you want your company to achieve.

We all have some…

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Very good ideas! I love the part about setting deadlines. I set deadlines for all of my books (from when I want the cover finished to the book publishing). I also loved how she stated that during her 6 mos she read for inspiration.

Colleen M. Chesebro

Click the highlighted link at the bottom of the post to read this author’s plan of how to write a book in 6 months. You never know… this could work for you! ❤

Most authors have heard of National Novel Writing Month, also known as NaNoWriMo. It is a novel writing challenge where participants try to write a 50,000 word novel during the month of November. Many famous authors, including John Green Rainbow Rowell have participated.

But for many writers that work full time writing a novel in one month is difficult, if not impossible. Before I had a child, I completed NaNoWriMo twice, although I did not have a full time job either time I did it…

http://www.authorspublish.com/the-six-month-novel-writing-plan/

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Thought-Provoking Thursday|Manifesting Your Dreams!

A vision board! I love it. What a creative way to manifest your goals. (Yall know I’m always about action). Remember, a dream is a dream. Action makes it a reality. Wake up from your dreams and live your purpose!

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The Richness of a Simple Life

What better way to make your dreams come true than by putting a plan in place to make them a reality?! Everyone has dreams inside whether you write them down, say them aloud, or think them and let them fade away. I’ve often taped pictures of things that I want to the wall with motivational quotes and affirmations scattered to keep me focused. Thanks to next week’s assignment I have to turn for my Life Coaching course, I’m putting together a vision board.

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Five Ways to Embrace Marketing Your Book (Guest Post)

Well said. Keep it simple and keep it fun.

Carly Watters, Literary Agent Blog

Today is guest post day! Client, author (LOSING THE LIGHT, Simon and Schuster/Atria Books 2016), and social media expert Andrea Dunlop is here to talk about how to embrace marketing your book. Don’t panic! She has all the answers. (And if you like what you read she is now taking on clients herself as a consultant.)

Having worked with authors for over a decade—first in publicity, now in social media—I know how reluctant many feel about marketing their own work. And as a newly-minted author myself, I can completely empathize. I often see authors with new books out—a time that should be exciting and celebratory—wracked with misery, guilt, and even outright panic. A little of this is expected, just as with any big life event (weddings, births, new jobs) it can be unsettling. But often the level of despair leaves authors unable to enjoy their momentous accomplishment…

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