Don’t Wait Two Weeks Before Release to Prepare Your Audience for Your Book

You don’t have to wait until January 1st to get started on your 2020 goals. If you want to release/write a book in 2020, you should be planning...now. Actually, you are already behind. Even if you are Self-Publishing, it helps to start early. Notable mainstream authors releasing books in 2020 already have their preorder up. “Planning out your book marketing in advance and adequately preparing for your book’s release is crucial to a successful book launch.” (Sansevieri, 2019) Don’t wait two weeks before release to prepare your audience for your book. Here are some tips:

  • Put some money aside for your book. Your biggest expense will be editing, then cover design. You will also need the book formatted for e-readers. Don’t wait until the last minute to put something to the side. Invest in your book. Invest in yourself. Save some coins. (Prioritize your expenses! Don’t spend money on the tools you don’t need right now. Business cards and fancy thank you cards can wait. Save your money.)
  • If you want to start a blog, do it 3-6months before your book releases. Post content relatable to the book and who you are as a person (don’t make your blog all about your book. Talk about other stuff you like.)
  • Set up your Author Social Media pages and get to work. Talk about the upcoming book, educate, inform, uplift, go live. Use SM for something other than memes and gossip. Social Media is a FREE platform to use to spread the word about your book/business. Don’t sleep on it.
  • Make sure your website is ready to go. Here’s something the “gurus” won’t tell you: Selling through Amazon is nice, but selling through your own website is better because you get the entire dollar instead of just a percentage. Print on Demand Companies like Amazon’s KDP, Lulu, and Ingram Spark makes it easy to order copies of your book in bulk that you can sell individually through your website. (You can also sell your books in bulk! I’m trying to tell you something…level it up)
  • Create a landing page with a great giveaway offer or freebie to collect emails for your author email list. A sample of the first few chapters of the new book is a good start. The email list isn’t for everyone, but it’s good to have in case Social Media (blogs included) is no more. You will still have a connection with your audience. Find what works best for you. For instance, the giveaway/freebie thing is a good idea and many people use it, but this strategy didn’t work for me. I get more email sign-ups by having the pop up on this blog than giving away a free chapter of a book. People say pop-ups don’t work but they do for me so don’t let people tell you what will or won’t work for you. I wrote a post on how to set up an email list with Mailchimp here.  Also check out 7 Common Sense Reasons You Should Build an Email List.
  • If your book is up for pre-order on Amazon, make sure you set up your Amazon Author Central Page. Add an author photo, bio, and link your blog. You can also list your events. (Listing events is no longer an option). This is a good time to set up your Author Goodreads account too. I wrote a tutorial on how to set up the Amazon Author Central page here.
  • If you want to host author events in bookstores, start pitching them about 3-4months out. If they’re local, walk-in and introduce yourself. (I book most of my events by walking in and talking to people in person.) Always travel with a copy of your book and some business cards.

The point of starting early:

You want to build your readership ahead of time so when you release the book you have people who want to buy it.


CLICK HERE for more Indie Author Basics and happy writing! I’m rooting for you.

Cover Wars

We had a private cover war going on in my email list, where I asked my audience to choose between my original cover for Keep Yourself Full and a new concept I was thinking about. Almost everyone chose the new concept and together we decided to switch it up. For those of you who don’t know, I did a similar thing with I am Soul. The original cover is still up on Goodreads, while the new concept (the one loved by everyone!) is the black woman rocking the fro you can see on the amazon page, except, I didn’t have to ask which was better. I knew, without doubt, the new version of I am Soul was much, much better and readers agreed. (I love this about Indie Publishing! Total creative control.)

For Keep Yourself Full, I loved the simplicity of the original cover and the water. Water is deep enough to cleanse you yet gentle enough to quench your thirst, and still powerful enough to destroy you. Water is powerful. The new cover certainly popped more but I was concerned the flower didn’t communicate as powerfully as the water. We are talking about keeping yourself full after all, and when you think of this you instantly think, water. In the end, we chose the new concept. Here’s a snippet on why (after much thought and prayer) I decided on the new cover.

At this writing, we are entering the spring months. A time where everything is renewed, refreshed and being reborn. Colors are big, bold and vibrant. Grass is cut low to the ground and the bright greenery is beautiful. The bright, bold colors stir something exciting in your soul. There is a reason people wear black and gray during funerals or when they’re depressed. It is because colors portray mood and give off a feeling. Blue is a beautiful and powerful color. It’s symbolism is used to portray inspiration, communication, freedom, imagination, self-expression, and clarity. All the things Keep Yourself Full was written to establish; the freedom to accept ourselves as we are, to love ourselves unconditionally and to be renewed and replenished; to have a sense of clarity in regard to who we are, what our purpose is as individuals first, and the ability to communicate this in our interactions with others through our actions and words. When a flower blooms is also significant. The bloom of the flower is figurative meaning the peak or ideal moment of something. March has been a rainy month here in Georgia and April is also said to be a rainy month. Rain-loving flowers might remind us of purification, spiritual cleansing and refreshing the soul.

Publication Date: Tuesday, July 16, 2019

Publisher: Literary Korner Publishing

Author: Yecheilyah Ysrayl

Target Audience: This book is perfect for young men and women 18-45 struggling with low self-esteem/worth, depression; Bible believers looking to be encouraged and motivated from a spiritual perspective, readers of Self-Help/Inspirational Non-fiction, lovers of inspiring quotes, poetry and books focused on self-love and self-care. 

About.

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my own personal testimony, I give examples of how we self-abuse and how that differs from self-love, why it is important not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally we can be of service fully to others. It cannot be ignored that we treat others how we feel about ourselves. When we realize that what we do to others we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good so that we are overflowing with enough to share with everyone else.

COMING JULY 16, 2019

#RRBC WATCH #RWISA WRITE Showcase Tour: A FISHY DAY by Karen Ingalls

Welcome to Day Two of  The WATCH RWISA (RAVE WRITERS – INTERNATIONAL SOCIETY OF AUTHORS) WRITE Showcase Tour, a branch of The Rave Reviews Book Club.


Meet RWISA Member Karen Ingalls

Author Photo. Karen Ingalls.

Twitter:  @KIngallsAuthor

A FISHY DAY

It was one of those wonderful August days when the sun was high and warm in the sky. The big cumulus clouds slowly drifted by, creating designs that filled Jim’s imagination, who at nine years could see all kinds of amazing sights. He had been playing with his model airplane in his aunt and uncle’s yard, where he spent the summers on their ranch in San Diego, California. Staying with Uncle Leon and Aunt Helen was always a special time of adventure, fun and farm work.

“Jim, do you want to go to the pasture with me? We’ll check the water trough for the cattle,” Uncle Leon asked, at the same time he took his handkerchief and wiped some perspiration from his tan brow.

“Oh, yes,” Jim responded with great excitement. He ran to the front porch and put his treasured airplane on the table next to where Aunt Helen sat in her rocking chair.

Uncle Leon walked over to the Allis-Chalmers tractor and stretched his long, thin legs up and over onto the metal seat. “All right, Jim, you can come on up now.” Jim awkwardly managed to climb up and grab hold of his uncle’s hand, who swung him onto his lap. With the turn of the key the tractor began to vibrate and the engine roared. Shifting the gears into forward, Leon yelled, “Here we go!”

The pasture was a favorite place for Jim with its rolling hills, oak trees, and green grass. It was always a peaceful place where a boy could run until he was out of breath, and then fall onto the grass and let the wind gently blow over his panting body. Many were the times that Jim would spend his days, just climbing in the oak trees pretending he was hiding from some enemy, or shooting squirrels with his imaginary rifle.

He and his uncle drove through the pasture until they came to a large trough sitting by a water pump on the top of a knoll. The cattle were grazing some distance away, but their occasional moos could be heard.

Uncle Leon helped Jim off the tractor and then sauntered up to the trough. “Not much water left so we best get this filled up.”

Jim was leaning over the trough where the top of it just reached his chest. “What can I do? I want to help.”

“Well, now, how about you pump the water in once I get it primed,” replied Uncle Leon with his usual smiling face. He was happy that Jim wanted to help, but he also knew that pumping water would be a big job for such a young lad. Once he had the water flowing with each downward motion of the pump handle, he instructed, “Okay, young feller, it is your turn now.”

Jim eagerly grabbed the handle and standing on his tiptoes, pushed it down, smiling happily when the water gushed into the trough. He repeated the pumping for as long as he could, but all too quickly his arms and shoulders began to ache. Jim did not want to admit that he was getting tired, but his uncle knew and said, “How about if I do it for a while?”

Once the water neared the top, Jim leaned over cupping some water into his hands. “This is the best tasting water I’ve ever had,” Jim thought to himself. He slurped several handfuls into his dry mouth.

Looking over at his nephew, Leon asked with a twinkle in his eye, “Did you see that fish drop into the water from this here pump?”

“What fish?”

“Why, that fish that came right out of the pump into the trough. I thought sure you would have seen him while you were drinking the water.”

“No, sir. I didn’t see any fish.” Jim wiped his mouth with his shirt sleeve and earnestly looked in the water.

“Well, he must still be in there.” Uncle Leon leaned over the trough looking for the mysterious fish. “Now isn’t that something. I can’t see him anywhere.” He peeked a look at his nephew, who now had eyes as big as saucers. “I wonder if you accidentally swallowed that poor little fish while you were drinking all that water.”

Jim stepped back from the trough and began to rub his stomach. “I don’t think so, sir.” The minutes passed and Uncle Leon continued to wonder out loud what happened to the fish. Jim began to imagine that the fish was swimming in his stomach. “I don’t feel so good,” Jim said as he stretched down on the cool grass.

Seeing that his nephew was fearful and feeling sick, Uncle Leon laid down next to him and pointed up towards the clouds. “Jim, look at that cloud up there. See the little one next to the big puffy cloud?”

He waited until Jim nodded his head and said, “I think so.”

“It kind of looks like a fish, doesn’t it? I wonder if that is the fish that was in the trough.”

Jim looked at his uncle, then up at the clouds, and then back at his uncle who was smiling from ear to ear. Uncle Leon laughed and began to tickle Jim’s stomach. “Or, is that fish still here? Where is that fish?”

Jim laughed and joked right back while he patted his uncle’s stomach. “No, I think that fish is right here!”

Soon they both stopped laughing and just looked at one another. “I hope I don’t tease you too much,” Uncle Leon said.

“Oh no, Sir.” Jim looked at his uncle and went on to say, “I like to tease my younger brothers. Mother is always telling me not to do it too much. She doesn’t want them to cry.”

“Well, I would never want to make you cry.” Uncle Leon put his big hand on Jim’s head. “Do you know why?” Jim slowly shook his head back and forth not wanting his uncle to remove his hand. “I love you too much to ever make you cry for any reason.”

With tears in his eyes, Jim whispered, “I love you, too.”

They spent the rest of the afternoon enjoying the sun, the warm breeze, and just being next to one another in the grass, watching the clouds drift by. It was a special day that Jim always remembered with a smile.


Thank you for supporting this member along the WATCH “RWISA“ WRITE Showcase Tour today! We ask that if you have enjoyed this member’s writing, to please visit their Author Page on the RWISA site, where you can find more of their writing, along with their contact and social media links, if they’ve turned you into a fan.  WE ask that you also check out their books in the RWISA or RRBC catalogs.  Thanks, again for your support and we hope that you will follow each member along this amazing tour of talent!  Don’t forget to click the link below to learn more about this author:

Karen Ingalls – RWISA Author Page

Meet Yecheilyah Ysrayl, Author

Thanks so much Rachel for having me. Head on over to Rachel’s amazing blog for my latest interview. Also, don’t forget to follow her blog 🙂

Rachel Poli

I’m happy to welcome author Yecheilyah Ysrayl to my blog.

Please tell us a little bit about yourself.

Thank you, Rachel, for having me. My name is Yecheilyah (pronounced e-see-lee-yah) Ysrayl known to most as EC. I’m a native of Chicago and have been writing since I was twelve years old. I’ve been publishing my work now for about ten years. I am passionate about black history which is funny because I was never a history buff in school. But I enjoy reading and learning about the history of my people. I love sitting at the knees of elders and hearing stories of life back before I existed. So naturally, I got into writing about us just the same. Toni Morrison said that if there’s a book that you want to read that hasn’t been written yet then you must write it and that’s exactly what I do, though not…

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This week in Indie Publishing News

This week in Indie Publishing from Don.

Author Don Massenzio

art1Self-Publishing: An Insult to the Written Word or a Boon to the Industry?

In an article by author Laurie Gough titled Self-Publishing: An Insult to the Written Word, she argues that self-publishing is devaluing to the art of writing, disrespectful, and less desirable than sharing “a cabin on a Disney cruise with Donald Trump.”

A divisive statement, in more ways than one. To rub salt in the wound, the word “published” is put in quotation marks whenever used to refer to a self-published author.

Read the rest of this story HERE.

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Authors offer publishing secrets

Will this be the year to finally publish your manuscript that’s been collecting dust in a desk drawer? If becoming a published author is on your list of New Year’s resolutions, check out local resources to help you reach your goals.

Read the rest of this story HERE.

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The 2017 State…

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Writing and Financial Stability – The Harsh Reality

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When I was in the eleventh grade, Mrs. Labno, my AP Lit teacher, gave us our end of the year assignment. We were to write an autobiography or rather, a condensed version of where we saw ourselves as adults. I still have that paper today and looking back on my own words I laugh. I was a trip. Having written it at sixteen and to be a published author today makes me feel two ways:

(1) I’ve kept my eyes on the prize, pursued my dream and made it a reality. Unlike many who evolve into wanting to be a writer, I’ve wanted to be an author since I was twelve. My career choice has never changed.

(2) I can see what my teacher was talking about and will be forever grateful for her insight about what I’d then rolled my eyes to, which was this:

When Mrs. Labno, the little lady whose students towered above her, saw that I wanted to be a published author with the big house on the hill and white picket fence, she was the first to give me the realness about money and writing: “You may want to do something else on the side.”

“What?” my sixteen-year-old self, rolled my eyes and concluded that Mrs. Labno didn’t know what she was talking about. I was brilliant, obviously. Who did she think she was to say that my dreams weren’t going to come true? Just wait until I publish my first book and it hits The New York Times Best Sellers List. I’ll show her.

Of course, I was at the age where we knew “everything”. This was also years before Amazon and Kindle so my aspirations were to be published the traditional route and I had no idea of queries and agents back then. In fact, I knew little to nothing at all. Except that I was going to be a famous writer.

Fourteen years and eight published and two unpublished books later I’m still waiting.

Though not talked about often, financial stability is the elephant in the room and a huge determinant for writers who consider doing this full time. By full time I mean to write exclusively, as in not having other streams of income. What’s frightening is that many ambitious writers do the unthinkable. They decided to Self-Publish a book so they quit their jobs and waited for the money to start pouring in. They are still waiting.

Is it possible to make enough money writing and publishing books that you can do it exclusively? Absolutely. Is it possible you will go broke quitting your day job after publishing your first book? Absolutely!

Mrs. Labno wasn’t saying that it was impossible to make enough money as a writer to live, but she was saying that it will take lots of time, hard work, dedication, and many books before an author sees the kind of return that will give them the comfort to quit their day jobs (Exception: write a killer book that gets you a major book deal from which you then start your own business and then live happily ever after).

Mrs. Labno was telling me that I should not put all my eggs in one basket, that I should have something else on the side that can help contribute to my income until my writing takes off instead of rely on writing alone. Thanks to her, I didn’t come into this field with the mindset that I’m going to make lots of money and neither do I write for these reasons. In fact, before I graduated college I started work as a Phlebotomist while I was writing. Because of this piece of advice, I didn’t come into this naïve and saved myself some heartache and guess what? I want to save you the false financial expectations too.

“As I’ve said many times before, most authors will be lucky enough to make enough from their writing to cover out-of-pocket cash expenses, let alone any kind of a profit at all. I’ve argued long and hard with those who express disappointment at the meager return they’ve seen, if any, for all their labor, but I am going to repeat again here—money should not be the reason you write or publish.” – Susan Toy

If you have not listened in at The Publishing Success Summit (Comprised of 65 Book Industry Experts – Published Authors, Author Platform Mentors, Designers, Editors, Literary Agents and Publishers) at the close of last year that I am sure you’ve seen floating around WordPress, then you have missed out. Well, sort of. I’ll be quoting some of those people in this article. Speaking of quoting, multi-millionaire Tom Antion’s interview was the most real to me. In it he said:

“Books are the high credibility. If you’re an author people give you credibility. But the bigger money is in the CDs, the coaching program, and the mentor program, and all the other stuff that you can sell.”

I’m not going to say successful authors because you don’t have to make lots of money to be successful. Instead I’ll say authors who are well off financially, do not just write books even if they did get that book deal. They may go on to:

  • Open and run their own publishing house
  • Travel and speak
  • Found their own product line of things outside of books

Sometimes credibility can create a deceptive view of an author’s financial success. What I mean is that sometimes for those of us who aren’t where we want to be, it’s easy to look at someone we perceive as “doing it” and think they’re making  a lot of money. It’s the reason you don’t ever compare yourself. You don’t really know how people are doing or what they really know. They can be far behind what you perceive or admire you when you think you are admiring them. Sometimes you can say something to someone assuming they don’t know anything and it turns out they are a well of information. Don’t assume people don’t know what you know and don’t compare your success to someone else. Stay humble.

Anywho, a lot of stuff looks good on paper but when it comes down to what authors actually make that’s when it becomes apparent most writers don’t make much.

Too many people are not being real about book publishing. Instead, we’re recycling information like vacuums and leaving out the realness. The truth is that everyone has bills to pay and unless you can pay your mortgage or rent, light bill and Comcast bills (they be tripping with those prices smh) off the back of your book sells alone, you may not want to quit your day job. It’s no different than starting any other business. The exceptions are:

  • Someone invests some serious money into your writing career. Like say if EC happens to meet and impress Oprah *Waves to Oprah* 😉
  • A Spouse who makes enough to take care of the both of you while you get your career off the ground (Can you say a blessing??).
  • You already own a business or receive government funding (retirement, SSI, Disability) that brings in considerable income.

Unless you are in one of these categories I mentioned, if you quit before you have a financial plan in place that will help you to live until your writing takes off, then you will have to beg people to buy your book just so you can put food on the table and unfortunately for you, book buying is not like other businesses.

It’s a lot more work to get someone to sit down and invest their time in reading a book than it is to convince them to buy a bar of soap or try this new recipe which is the real reason it’s hard to get reviews to be honest. People must invest their time into reading your book which tends to be a lot more expensive than money. If it does not look interesting no one will take a chance on it. It’s simply just a waste of their time. I don’t want to sound discouraging here but that’s just the truth. People will always put their happiness first. Before me and before you. Sad, but true. At the end of the day people are out for themselves.

Authorpreneurship

In my own journey to self-sufficiency, I’m learning that the best way to make a real financial gain from writing is to not just focus on writing and publishing books alone but to also consider what I can offer readers that are beyond the book. This has led to what is now being called Authorprenuership, or the combining of writing books with a business model.

Since writing books is a business, Authorprenuership is something that should be second nature for writers but unfortunately for many of us, it’s not. Instead, we tend to learn about Authorprenuership after the book is written instead of years before. Though a new term, Authorprenuership is the common business sense that’s been around forever. The term is new, the concept is not. It includes, but is not limited to:

  • Paid Public Speaking Engagements
  • Monetized Blogs
  • Podcasting
  • Videos
  • Online Courses
  • Radio Show Appearances
  • Coaching Programs
  • Mentoring Programs
  • Small Publishing Companies
  • Products such as Bookmarks, Coffee Mugs, T-Shirts, Ink Pens, Notebooks

The idea is to secure other streams of income around the book.

I wrote this article weeks ago, and it has sat in my Blog Post folder on my laptop for some time. After reading it repeatedly, I hesitated to publish this because I’m still on my own journey and I really wanted to make sense to you before presenting this information. It wasn’t until yesterday, while preparing for a radio show, that I decided to blow the electronic dust off this article and get it out of the drafts folder. While scrolling through twitter I came across Income expectations for self-publishing authors by Lieze Neven. I’m a big component of confirmations (meaning that when I pray on something I wait until the answer is confirmed before I act. A man may plan his way, but it is YAH Almighty that orders his steps, but I digress) and this was another one of the many articles I’ve come across about writers and finances. In it, Neven  provides a breakdown on how much authors make on Amazon and the rankings:

  • Most books on Amazon sell LESS than 10 copies a year. If you would price your book at $0.99 this would mean you get $3 per book per year. Auwch.
    At least 90% of the books on Amazon will make LESS than $100 a year says John K.
    A small handful of books, not more than 1000 – will hit the gold mine.

Here’s a breakdown of the Amazon ranks and what they mean.

Rank = 10: Avg daily sales to maintain rank = 1,289
Rank = 100: 191 daily sales
Rank = 1,000: 28 daily sales
Rank = 10,000 : 4 daily sales
Rank = 100,000 : 0.6 daily sales.

Even if these numbers aren’t exact, you get the point.

“Is it Worth It?”

I noticed in Liezen’s comment section that someone said that if these numbers are true then it’s not worth it except as a hobby. I disagree. Writing is always worth it!

Here’s the deal: Where do you want to be? What do you want? Imagine it. Write it down. Pray on it. Work toward it. Prepare for it. In the words of Oprah:

“I don’t believe in luck. To me luck is preparation meeting the moment of opportunity.”

What she said. Even though you may not be making the kind of money you want to right now see right now as an opportunity to prepare. You don’t want to wait until the door is open to have things together. You want to have your business plans and everything already in place when that moment comes, not scrambling to adjust. You want to have an engaging blog, engaging social media, book reviews, someone somewhere other than yourself talking about your work BEFORE the opportunity arrives. You never know who is watching you, reading your blog posts, your social media, or your author website.  So prepare for your time to shine.

  • Have a professional author photo across your social networks
  • Have business cards
  • Have an author website
  • Have a blog
  • Have an email list
  • Have a business plan
  • Have an author media kit or portfolio
  • Have book reviews
  • Have bookmarks showcasing your book covers
  • Have author interviews and guest posts
  • Host live book signing events and take pictures. Add this to your portfolio.

Have something ready to show that special someone that you are already working. Be professional. Be ready. (And authors? Please don’t leave a review or rating of your own books! As much as possible, let others do that kind of thing for you.)

Thirteen revisions and many weeks of putting it off later, I decided to put my big girl skin on and publish this post because I think it’s time we start being all the way real about the financial aspect of Self-Publishing. Yes, this is a great time to publish a book but in the words of Nina Amir, the marketplace is flooded, and flooded is probably an understatement. The marketplace is a Hurricane Katrina of books. If I throw a penny into the sea, unless that’s a special penny, it’s not going to make any dents. This means that unless you are willing to do the work (producing an excellent quality book, writing the book, promoting the book, building platform, speaking networking, blogging, etc.) then people will forget you.

I hope this has been helpful for those considering this route. Writing and publishing is both exciting and liberating but before quitting your day job remember, it takes time and security of multiple income streams to be able to be realistically financially independent. It takes establishing strong author platforms and building a business model around the book you wrote. The book is important because it gives you credibility and authority, establishing you as an expert on your topic. What gives you money? All those other things.

The moral of the story?

Don’t come into this hoping to make lots of money out the gate. That takes time. If you’re writing specifically for financial gain writing and publishing books is not the place for you. You’re in the wrong field.


Yecheilyah Ysrayl is an author, poet, blogger, book reviewer and author of “Renaissance: The Nora White Story (Book One) and other works. For updates sneak peeks of other projects, nuggets and tidbits, video tutorials, writing inspiration, and more, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

What NOT to Post When Marketing Your Book – 8 Common Mistakes to Avoid

Valuable information for every author. Post Quote:
“The goal of marketing is to build a relationship with your readers so they grow to know, like and trust you. If you are constantly asking them to buy something, they will most likely tune you out.”

Word Craft ~ Prose and Poetry

news-flashUseful information in this post and well worth the read. ❤ Click the link at the bottom of this post to read more. 

As I was scrolling through my Facebook groups today, I saw several posts that listed multiple links to their books for each country’s Amazon store.  However, instead of listing every single Amazon store URL in your post you can create one link. This post includes instructions on how to create a smart URL that redirects to the appropriate country based on where the person is using the internet.  You can use a free resource called SmartURL to create this link here:  http://manage.smarturl.it/.

Source: What NOT to Post When Marketing Your Book – 8 Common Mistakes to Avoid

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