Don’t Wait Two Weeks Before Release to Prepare Your Audience for Your Book

You don’t have to wait until January 1st to get started on your 2020 goals. If you want to release/write a book in 2020, you should be planning...now. Actually, you are already behind. Even if you are Self-Publishing, it helps to start early. Notable mainstream authors releasing books in 2020 already have their preorder up. “Planning out your book marketing in advance and adequately preparing for your book’s release is crucial to a successful book launch.” (Sansevieri, 2019) Don’t wait two weeks before release to prepare your audience for your book. Here are some tips:

  • Put some money aside for your book. Your biggest expense will be editing, then cover design. You will also need the book formatted for e-readers. Don’t wait until the last minute to put something to the side. Invest in your book. Invest in yourself. Save some coins. (Prioritize your expenses! Don’t spend money on the tools you don’t need right now. Business cards and fancy thank you cards can wait. Save your money.)
  • If you want to start a blog, do it 3-6months before your book releases. Post content relatable to the book and who you are as a person (don’t make your blog all about your book. Talk about other stuff you like.)
  • Set up your Author Social Media pages and get to work. Talk about the upcoming book, educate, inform, uplift, go live. Use SM for something other than memes and gossip. Social Media is a FREE platform to use to spread the word about your book/business. Don’t sleep on it.
  • Make sure your website is ready to go. Here’s something the “gurus” won’t tell you: Selling through Amazon is nice, but selling through your own website is better because you get the entire dollar instead of just a percentage. Print on Demand Companies like Amazon’s KDP, Lulu, and Ingram Spark makes it easy to order copies of your book in bulk that you can sell individually through your website. (You can also sell your books in bulk! I’m trying to tell you something…level it up)
  • Create a landing page with a great giveaway offer or freebie to collect emails for your author email list. A sample of the first few chapters of the new book is a good start. The email list isn’t for everyone, but it’s good to have in case Social Media (blogs included) is no more. You will still have a connection with your audience. Find what works best for you. For instance, the giveaway/freebie thing is a good idea and many people use it, but this strategy didn’t work for me. I get more email sign-ups by having the pop up on this blog than giving away a free chapter of a book. People say pop-ups don’t work but they do for me so don’t let people tell you what will or won’t work for you. I wrote a post on how to set up an email list with Mailchimp here.  Also check out 7 Common Sense Reasons You Should Build an Email List.
  • If your book is up for pre-order on Amazon, make sure you set up your Amazon Author Central Page. Add an author photo, bio, and link your blog. You can also list your events. (Listing events is no longer an option). This is a good time to set up your Author Goodreads account too. I wrote a tutorial on how to set up the Amazon Author Central page here.
  • If you want to host author events in bookstores, start pitching them about 3-4months out. If they’re local, walk-in and introduce yourself. (I book most of my events by walking in and talking to people in person.) Always travel with a copy of your book and some business cards.

The point of starting early:

You want to build your readership ahead of time so when you release the book you have people who want to buy it.


CLICK HERE for more Indie Author Basics and happy writing! I’m rooting for you.

Just Leap

One of the most distracting things about being an entrepreneur is wanting to do right so badly that you fear doing anything at all, especially if everyone is pulling you in a lot of different directions or telling you why you shouldn’t do this and that. But as I said on one of the podcast episodes, I often do what I am afraid to do, so much so that people don’t think I am shy. Even my own blood sister said I was outspoken. This had me thinking. ‘Surely, my sister would know me enough to know.’ And sometimes you do need someone outside of yourself to reveal the truth of who you are, a truth maybe even you couldn’t see. The truth is that I am a very private person but no one ever changed the world sitting at home in the dark. So, though afraid, I step out to try things that disturb the fear in me. Things that make me go, “I don’t know”, are the things I strive to do. That’s courage. Not the absence of fear but the presence of it while you act on whatever it is that’s making you afraid. Being afraid, but doing it anyway.

I was so nervous at my last signing and I wanted to use being late as an excuse to leave. In fact, I was going to walk in and reschedule. That was my intent. I had literally made up my mind that I would just do the evening signing but guess what? Most people came to the morning signing, the one I was too afraid to do. The one outside of my comfort zone. Had I just did the evening signing, I would not have sold many books. The people just did not show up in the numbers I’d anticipated.

So what am I saying? What is all this about? It is about leaping.

Do what you are afraid to do. Jump. Take risks. Don’t wait until you got it together to put yourself out there. Remember, faith is the expectation of what you can’t see because if you can see it, then what is there to expect? So go. Take the first step even though you can’t see the whole staircase. Publish that book even though you don’t know if people will like it. Start that blog even though you don’t know what to write about. Record that first podcast or YouTube video even though you don’t think you will get much support. Start that business even though you don’t know how successful it will be. The joy is in the not knowing! If you know you’re going to win then your dreams are too small. Why would I race a 4-year-old? I know that I am going to win. There’s no challenge. So leap. In the words of Lisa Nichols, ‘leap afraid and then gather your courage on the way down.’

The First Sentence

What is this post without its beginning? I have heard over the years how important you are and your contribution to the writing process but I’ll be the first to admit, I don’t always put you first. Don’t always put much thought into you. So you test my patience with the very need to begin. Times where my mind is far too cluttered with a hanging word waiting to be pushed to the middle of this screen. You see though I trust that I can give birth here, I have since remembered there is movement in stillness. I have since learned to cherish you as something more than a good morning greeting thrown into the air and smashing into walls. I promise to not turn my back or kiss you gently on the morning after. No longer can, “Hello”, or “What’s up my people?” prove sufficient, for you are the commencement. The beginning. The start of this post and worth more than just some nightly fling. For what is the cake without its icing? The cooking pot without its lid? What is a post without its opening sentence? Must I risk my words boiling over the edge of posts and spilling sloppily into WordPress readers? All this mess that a conclusion of a sentence won’t clean-up for me.