It’s time for another post on lessons from a book signing. I try to learn something new from every event I do. I also enjoy seeing if what we learn online applies when in direct, real life, person-to-person contact. Here’s what I learned from Friday‘s Book Signing.
Practice Makes Perfect
While I am not perfect by any means, consistency and practice really do help us to get better. Cliche as it is now, the saying is true. The more book signings and events I do, the better I get at pitching my books. I am a naturally shy person but author events help me to be more open. It is the chance for me to learn how to communicate what my book is about without being scripted (which is easy to do when you’re behind a computer), but that you only have seconds to do in person. For example, I had the chance to sit and think about what I wanted to say here, how to say it and the words that would best sum up this experience. In person, the time is much, much faster. There is no time to sit and think about what to say. There is nothing but your knowledge of your product and why you think it‘s worth the time and money investment. They even asked me to recite a poem on the spot! I am thankful to Yah I was ready.
It’s also not just about selling books but genuine interaction with the people. There were many people who bought books but did not take pictures because they didn’t want to and I did not force them. Some people didn’t buy books at all, but they sat and talked with me and laughed and we shared some interesting conversation. I met a new poet who told me about some open mic spots to hit up and a young man who referred me to a Barnes and Noble in the area that accepts Self-Published Authors. The best way to get started making change is to begin where you are.
Competing Against Cell Phone Attention Spans
In person, you get to see the distractions we compete with up close and personal. People‘s attention spans are short already but add to it the mobile device and it’s easy to get discouraged. Many of the people who walked past my table were glued to their mobile device or already talking on it. This makes me much more conscious of this when doing business online. Knowing that the interest in the smartphone is a big deal is one thing but seeing it empowers me with so many new ideas and thoughts on how I, as an author can keep this in mind when interacting with readers.
Don’t Try to Sell to Everyone (Don’t Sell At All, Connect)
The same thing about finding your target audience online applies to offline as well. While the time is faster and you do have to pull people away from their phones, discernment is important as well. I am starting to pick up on who to reach out to (literally) and who to let walk by. This may sound funny but it’s not just about getting a sale. Some people purposely crossed the street to avoid my table (lol), some people purposely focused on the ground and avoided eye contact, and some people were not on the phone. They just pretended to be to avoid me. These are examples that “I don‘t want to be bothered.” Just like not everyone will want to buy your book online, not everyone wants to buy your book in person. Some things I picked up on from people who wanted to buy my book or was interested in learning more:
- They hesitated and stared at the book cover while walking by
- They stopped by
- They spoke to me
- They asked questions
- They stopped when hearing what the book was about
There are ways of knowing if you should reach out to people and if you should not. I hope to use the experience from Friday to help me at the Atlanta book signing in July.
Some Writing Advice Does Not Apply Offline
Every time I meet with people face to face it‘s a different experience than being online. What may surprise you is that I find writing advice (not all, but some) we use online does not apply to offline. There’s no screen, no script, no hashtag, nothing but good ole fashioned communication between two people who may share a genuine interest. In real life people do want your business card to learn more about you, they do ask about your website, and they want to know if they can follow you online. This means that while some advise against business cards, author websites and social media, this is not true when you are face to face with the people. In my experience, no one asks to follow your blog or if they can sign up to your email list (unless there’s already a sign-up form present and you ask them). While I think both are important and are necessary for Indie Authors to have (and both have helped me tremendously), in my experience when talking to the people in person who don‘t already know me, the basics they want to know is:
- Do you have a card?
- Do you have a website?
- Can I follow you online?
- Can I pay with my card?
Applying this means:
- Having business cards with me
- Having a website for people to go to
- Being present on social media
- Having a card reader on hand