FREE Book Publicity Guide for Authors

Christa offers a quick guide to help you plan publicity campaigns that will get you noticed. She’s an author too! Visit the Indie Author tab of my blog to check out some of her work.

christawojo's avatarChrista Wojciechowski

free-guide-for-authors

Hello all. A few months ago on Twitter, I posted a poll asking authors what their biggest challenge was in marketing their books. The most popular answer was “how to stand out from the crowd.”

As a self-published author who helps other indie authors, I know how difficult is is to be seen in heard in the swarm of books flooding the market today. Hiring a PR firm can cost thousands of dollars. That’s why I created this quick guide to help you plan publicity campaigns that will get you noticed.

Feel free to pass it along to all your author friends. I firmly believe there is an audience for every book. You just need to put yourself out there so they can find you!

Click here to download.

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No Whining Wednesday – Endurance

The No Whining Wednesday Badge
The No Whining Wednesday Badge

Welcome back to No Whining Wednesday, the only day of the week that you do not get to whine, complain, or criticize.

If you’re new to this, please visit Week One HERE. (I have also added the badge to the sidebar).

Each week I will post an inspiring quote to help you to get through the day. And not just you of course but me too. In fact, this quote is inspired by my experience last week. By talking with you guys about it I learned that it wasn’t such a bad day, just that I needed to endure for a little while before things went smooth. Isn’t that what struggle is all about? Today is all about persevering, resolve, and endurance. Try not to take the situations you face today so personally. Instead, think about how you can get through the situation and what you may learn from the experience.

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This quote is so speaking to my life right now! I hope it gives you just as much courage to face today as it’s doing me. It’s the middle of the work week but don’t let life make you a slave to the weekend. Even though it’s around the corner, you can enjoy TODAY just the same. To your success.

Updates: If We Were Having Coffee Right Now

Hey guys! Miss me? You know you do! Lol.

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Here’s what I’d tell you if we were having coffee right now.

  • If we were having coffee right now, I’d tell you that the domain name for this blog has changed and is now www.thepbsblog.com. It feels great! Though everything is the same aesthetically (I have not changed the theme or anything), I feel better not having the WordPress part in my blog name. Briefly, I should tell you why I didn’t start out this way. I wasn’t sure what would become of this blog, if I would be blogging for an extended period or if it would even be of value to those reading it. I was OK with not paying for something I wasn’t sure about. There was even a time where I seriously considered doing away with this blog. It wasn’t until I started seeing real potential here that I decided to make it official.

 

  • If we were having coffee right now I would tell you that I am releasing two new books this year (yaass!) and I am also working on an exciting new project that will remain on the low for now. While I can’t say much, I will say that I am venturing into a new stage of book publishing and I am excited to see what becomes of it. I’ll keep you posted.

Concerning the two books, they are the two books in The Nora White series:

Renaissance: The Nora White Story – Book One

(July, 2017)

Revelation: The Nora White Story – Book Two

(Winter, 2017)

(Learn more about Renaissance Here)

  • If we were having coffee right now I will tell you that I am putting together an Advanced Review Team to help me to promote Renaissance. Even the messiah needed brothers to help him to spread the word and I am hoping to get all the help I can. Those who are interested in reading a free book (along with other treats!) you can email me Here. I have a special surprise gift for those who help me. Review copies go out in March so if you’re interested email me before then.

I should also mention that I am releasing Book One in paperback at The Indie Author Book Convention in Tampa FL so if you’re around stop by and see me! I’m nice, I promise  ; ).

  • Speaking of projects, if we were having coffee right now, I’d tell you that I plan to launch my workshop this year (exact date coming soon), an online resource center and Indie Author community where serious writers can ban together and help one another to grow. You can learn more HERE.

I think it’s a mistake for Self-Publishers to try and do everything themselves. Everyone needs help and what better way to grow than to do so together. “I come here as one, but I stand as ten thousand.” (Maya Angelou) Do you know what this means? It means that when you see me I may be alone physically, but I represent an entire community of people. Every single person who has inspired me, every teacher who has taught me, every mother who has instilled wisdom in me, every father who has led me, every sister, brother, and every person who has given me what I needed to stand where I stand today is standing with me and I carry their strength on my back.

  • I’m also excited to implement new ideas into this blog so if we were having coffee right now, I would tell you about No Whining Wednesdays. For those of you familiar with Iyanla Vanzant, then you’re familiar with No Whining Wednesdays because I’m copying her pretty much. The idea is not to: whine, complain, or criticize on Wednesday. Every time that you do, you have to put a quarter in a jar. So, on No Whining Wednesdays I will be posting inspirational quotes and notes to help motivate us not to whine or complain. I’ll also share with you how it’s going for me and I think this is going to be a lot of fun. You can participate too but I’ll go into the who, what, when, and how tomorrow so stick around, tomorrow’s our first day!

Finally, if we were having coffee right now, I’d tell you that I am no longer on Facebook.

I have been wanting to withdraw from Facebook for a long time and I’ve finally made the decision to leave it. You will see me pop in every now and again but for the most part I am done with it. You can find me on the following platforms (which now includes Kyle Perkins Indie Author Network). Click HERE to discover where you can find me instead.


Yecheilyah Ysrayl is the YA, Historical Fiction author of eight books most notably, The Stella Trilogy, Blogger, and Poet. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release July, 2017. For updates on this project, sneak peeks of other projects, nuggets and tidbits, video tutorials, writing inspiration, and more, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

How the WordPress Blog Subscription Works

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I’ve seen an increase in people who follow this blog outside of the blogosphere (*Waves!*) which basically means they aren’t active on blogs. They aren’t on WordPress, or Blogger or any other blog platform but do follow me through email. For this, I think it’s important to explain some WordPress basics. After all, it wouldn’t be fair not to show everyone around the place. Yes, please have a seat. Coffee?

When you follow someone’s blog, you do this in one of two ways. You either follow them through the Reader—your “Timeline” of sorts where you can read the posts of those you follow when you log in—or you can follow that blog through email. This means you will get an email every time they publish a new blog post. This button is usually located on the blogger’s sidebar (or slide-sidebar) and says, “Click to Follow this Blog and Receive Notifications Via Email”. (For bloggers, you can add this button to your blog by going to WP Dashboard > Appearance > Widget > Follow Button. There are two so make sure it’s the one that says under it “Add an email sign-up form to allow people to follow your blog”. Click and drag to the sidebar.)

The best place for this button is as near to the top of your sidebar as you can get it. I wouldn’t put it at the bottom. If your theme is set up that way (where most of the side-bar elements are at the bottom), I would change the theme. If people are lazy, they may not see your button and therefore you increase the chances of them not following your blog.

Adjusting Your Settings

If you opt to receive notifications of new post by email, it means you will receive an email every time that blogger publishes a new blog post.

Some of us post frequently. We are usually the bloggers who publish on the hour, every hour or every single day. Some may refer to us as “Powerbloggers”, or just those crazy people over there who spend unfathomable time blogging. You know, those people with the audacity to spend more hours blogging than you do at work.

We are also usually the bloggers who are very active and supportive of other blogs with little patience to be told when and when we should not write. Yea yea, “Quality vs. Quantity”. We get it, but we’re still going to blog like crazy. (What of both? Post valuable information often. Yea, I like that).

If you happen to stumble upon one of our blogs, it’s important that you take the time to adjust your settings once you’ve subscribed.

If you don’t want us invading your inbox, you can just adjust your blog settings so that you receive emails whenever you want. In other words, configure your blog’s subscription options.

The easiest way to do this is that when you get an email click on it and at the very bottom of the page, in the footnote area, look for Modify your Notification Settings or it will say “Manage Subscriptions”. Click that.

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A page will come up with a list of all the people you’re following. You will see something that says “Delivery Frequency”. This is the frequency to which you will receive that blogger’s blog post. Immediate means it will be delivered to your inbox immediately, in real time. If this blogger posts a lot you may not want to get their posts immediately. If this is the case, you can change your frequency to daily or weekly and get the posts once a week or once a day instead of every hour.

Blog vs. Email List Subscriptions

Some people use their blog and email list simultaneously. That is, they use their email list to inform readers of new blog posts. When they deliver a new email via their list, you will also get their latest blog posts. However, subscribing to someone’s email list / newsletter and subscribing to their blog are two different things.

When you hit that Subscribe to This Blog button in my slide-side bar, you are opting to receive emails from this blog every time I publish a new post. When you sign up for my email list or newsletter (through the pop up alert or just by clicking on the link), you are opting to receive my email newsletters. These are not blog posts and are not from WordPress. These are emails sent once or more a month to my list of email newsletter subscriptions. Usually, a person’s email list is hosted through one of these:

  • MailChimp (Most popular because the free version lets you send up-to 12, 000 emails to a maximum of 2,000 people a month before an upgrade is needed).

But MailChimp is not the only program for building an email list. There’s also:

  • Campaing Monitor
  • Infusionsoft
  • Sendinblue
  • Active Campaign
  • Zoho Campaigns
  • Pinpointe

And the list goes on and on. The point is that if you’ve subscribed via any of these, you’ve subscribed to that person’s email list, not their blog.

I hope this is helpful to those of you who are new to the blogosphere and that it will be beneficial to your navigation. I do post frequently so if you don’t want me bombarding your email, you can always adjust your settings. This goes also for those of us familiar with WordPress but who do not like getting lots of email notifications of a post from those to which we are subscribed. Lots of bloggers complain about getting lots of emails. This is unnecessary stress considering you don’t have to stay subscribed to that blog nor do you have to receive notifications immediately. You can always just modify your settings.


Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy, Blogger, and Poet. She is currently working on her next book series “The Nora White Story” about a young black woman who dreams of being a writer in The Harlem Renaissance movement and her parent’s struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters, the pending book cover release, and full blurb for this series, be sure to subscribe to Yecheilyah’s email list HERE.