Are People Still Surprised that Self-Published Books Have Value?

*This post has spoilers.*

The Polygamist, Netflix’s new series about a South African man with three wives and a side chick, is snatching everybody’s edges. Social media can’t stop talking about the drama.

The story follows wealthy businessman Jonasi Gomora and the drama between his wives and his mistress.

Jonasi is a hot mess. As one reviewer put it: “Heโ€™s misogynistic, and abusive and every terrible stereotype of badly behaved men you can think of.”

And the women are just as foolish as they are glamorous.

Joyce is the first wife. Together, they have three children.

Essie is the second wife Jonasi kept hidden from Joyce and everybody else. They also have a daughter together. While he has known Essie the longest (since they were kids), he visits them in secret, and the daughter cannot openly be loved by her father.

To keep Essie hidden, Jonasi’s brother pretends to be her husband the entire time. He basically puts his life on hold to keep up the facade.

Matipa is the side chick, turned third wife, who thought she was the second wife (cause remember, nobody knows Jonasi is married to Essie). Together, they have twin girls.

Also, it was Joyce who recommended Matipa’s upgrade to the status of a wife, hoping it would stop Jonasi from cheating.

Jonasi is not done. He eventually starts dating and having sex with his daughter’s friend, Lindani. It’s the same girl his son has a crush on.

And this is just a basic overview of the story that’s got everybody’s attention.

It’s like an African, more toxic version of Waiting to Exhale.

Author Sue Nyathi (left) wrote The Polygamist, which was adapted into a Netflix supernovela. Jonasi Gomora (right) is the lead character. ยฉ Collage/TAR

What people aren’t talking much about is that the book from which The Polygamist was adapted was first self-published.

Sukoluhle “Sue” Nyathi was born in Bulawayo, a city in southwest Zimbabwe, and self-published her debut novel in 2012 after being rejected by mainstream publishers.

While it took many years to reach your screen, the idea to turn it into a film came as early as 2013, just one year after the book was in print.

It was republished by Pan Macmillan South Africa in 2020, produced by Stained Glass Productions, and acquired by Netflix.

It became one of Netflix’s most-watched non-English series within weeks of its June release, trending across Africa, the Caribbean, and parts of Europe. The story has also started online debates about poly relationships, multiple wives in the Bible, and whether or not Jonasi Gomora was a victim or villain. The author says:

“I just wanted to write a story that would get people talking about the uncomfortable things that, as a society, we tend to shove under the rug,” she said. “People are saying their fathers are like Jonasi, or they could see their moms in some of the women in the story. It just goes to show that, as a society, there is a lot of brokenness and we need healing.”

-Nyathi

Are People Still Surprised Self-Published Books Have Value?

Whenever a self-published book has a breakout moment, people act like it’s an animal they’ve never seen before, and major publishers rush in to claim the title as their own.

That a self-published book (messy as the storyline is) can do so well that it becomes a TV show is not surprising to those of us who already read, write, and enjoy independently published books.

I hope that self-published and Independent authors are encouraged to know that their work is valuable, with or without the validation of larger, mainstream publishers and platforms.

I am interested in reading the book to understand what the original storyline was like and how much, or how little, the adaptation drew from it.

The author notes that the changes didn’t take away from the original storyline.

We shall see…

Why Self-Publishing Poetry is Different From Other Books

Publishing a poetry collection differs from publishing a novel or nonfiction book. One main reason is the editing; poets must pay special attention to this.

When looking for an editor for our poetry collections, we must ensure they know how poems work. Some poems, for example, are not intended to be grammatically correct. They might include lowercase letters where they would not normally be and play with conventions of spelling, layout, and typography.

An editor of poetry must be a critical reader and familiar with current trends in poetry publication. They must work closely with the poet to understand what is deliberate and what is not. A good editor will point out grammatical errors and ask if they are intentionalโ€”frequently, they will be, but it is a good editorโ€™s job to ask.

Poetry editors must be willing to respect the intention of the poet. They must exercise restraint in those areas where they think a piece should be corrected when the poet did not intend it to be. It is also helpful to know whether the poem respects the conventions of the form or deviates deliberately. For instance, if there is a misstep in the rhyme scheme, it should be flagged in case the poet wants to adjust it.

In short, authors who self-publish poetry must find editors who are knowledgeable about how poems work. It would be even better if the editor were also a poet.

If you enjoyed this post, check out our archive on Indie Author Basics, designed to guide you to self-publish your books with excellence.

Stay Warm, Good People!

Take the Leap

When I first decided to put my book up for preorder in September (2023), I wondered if I had made the right decision. I had never run a preorder campaign that far in advance of the release date. And I was wondering if I could keep the momentum up. In my experience, people forget after a while, and the excitement fades.

Still, I took the leap of faith and put it up anyway.

The result is a book that has been selling every month since September and is currently a #1 New Release on Amazon for the ebook edition. The book doesn’t officially come out until the end of next month (Feb.).

“What if I fail?”

“Oh, but what if you fly?”

There is a common belief that if you give too much of your book away, people wonโ€™t be interested.

While I donโ€™t think you should reveal everything, I do believe that talking about topics related to your book never gets old and, in that sense, you can never give away too much information. You can never know too much about your topic. You can never over study. The more you know, the more you can give.

And the more you give, the more interested people become.

This is my first nonfiction book about Black history. My other books cover these topics, but they are fictional. The nonfiction authors I admire and respect and who have done well with their launches all have something in common.ย They all educate their audience on their topic.

Whether in the form of a story and lesson learned or just putting fun facts out on social media, they have garnered interest in their books by talking about them.ย 

My biggest worry is not knowing enough, which (from a not-so-positive end) sometimes causes me to shrink. However, from a positive end, it keeps me searching, reading, and studying to show myself approved. It keeps me humble and hungry.

So, I thank you for supporting this work and I hope it inspires you to take the leap on whatever that might be. You might discover that you can fly!

I’d also like to remind you that we are ONE week away from closing preorders! If you haven’t yet, you can grab your paperback, hardcopy, or bundle at the link here. You can also find the link to the ebook on the site and more information about the book.

We are one week away from closing preorders for Black History Facts!

Order Your Copy Here

http://www.blkhistorybook.com | 2.24.24

The Top 2023 Self-Publishing Platforms for Writers (Aggregators and Retailers)

According to Kindleprenuer, a vetted and well-respected platform for self-publishers headed by Dave Chesson (who has listed me among its Ultimate List of Best Book Review Blogs under Yecheilyah’s Book Reviews), these are some of the best platforms for writers who self-published in 2023. (I put them in my own order, though, lol.)

  1. Amazon’s Kindle Direct Publishing (Retailer)
  2. IngramSpark (Aggregator)
  3. Barnes and Noble Press (Retailer)
  4. Draft2Digital (Aggregator)
  5. PublishDrive (Aggregator)
  6. Apple Books (Retailer…direct access to Mac users)
  7. Bookbaby (Aggregator)
  8. KOBO (Retailer)

But what’s the difference between a retailer and an aggregator?

Book retailers are platforms where you can upload your book directly to their site and sell on their market. These are your Amazons, B&Ns, Kobo’s and more.

Book aggregators are third-party platforms where you may submit your book, and it will be distributed to book merchants all over the world. It is one of the simplest ways to get your book on practically every online retailer’s website without much effort. Draft2Digital and PublishDrive are two of the most prominent book aggregators.

What I Use

Amazon has an 85% market share over all these platforms, so I will start with Kindle Direct Publishing to get my books on Amazon.

While other platforms, such as Bookbaby and IngramSpark, can send your book to Amazon, I have found it best to use Amazon for Amazon to decrease the chances of my book not showing up or being out of stock.

However, I opt-out of expanded distribution while on Amazon, which will put my book into Ingram’s database under Amazon. I want it under my own company.

After I upload my files to KDP, I head over to Ingram.

Under my own Ingram account, I publish my book to IngramSpark. I have not done this with every book, but I have done it with my last two and in the future. I do this for easier distribution to bookstores and libraries but under my own company name (Literary Korner Publishing), not Amazon.

This is where having bulk ISBNs comes in handy, as you will need one for Ingram different from what you used on Amazon. Ya’ll know I don’t do free ISBNs except for with ebooks.

Then, I log into my account on Draft2Digital and upload my files there to get my ebook on all major online retailersโ€”however, I opt-out of Amazon since I have already uploaded my book there separately.

I also have yet to use their print book version, now available for authors who want to use the feature. I only use them for the digital version of my book so if you’ve tried their paperbacks let me know how it turned out! How’s the quality compared to KDP?

When it’s said and done, I’ll have my book available on Amazon, B&N, iBooks, Kobo, and everywhere books are sold online with the option to get it into bookstores, libraries, and schools.

Save this post if you plan to self-publish in 2024 and let me know what has worked or not worked for you!

Should You Put Your Book Up for Preorder? It Depends.

What is a preorder?

A pre-order is when you make a book available for purchase before its official release dateโ€”typically a week to a year in advance.

Traditionally, publishers have books available for preorder as early as six months to a year in advance. They do it because strong pre-sales tell retailers the book will be in high demand, affecting the number of books stocked at stores and allowing them to make bestseller lists.

Self-published authors can learn from this, not necessarily to make the bestsellers list but to gauge interest in their new book and give them time to market/promote it.

I believe studying the traditional publishing model can help Indie Authors become better self-publishers in some areas, but that’s a conversation for a different day.

By putting my book up for preorder, I have not only made early sales but already have a bookstore interest in stocking it. (I am also aiming for schools. We’ll see how this goes!)

Reasons for setting up preorders depend on your marketing strategy, which could be:

  • To gauge interest in the book based on preorder sales
  • To increase sales ranking
  • To get the proof copy of the book into the hands of early reviewers, bookstores, and organizations
  • To give you time to market /promote the book (on/offline)
  • To prepare your audience for the next book in a series
  • To build excitement and anticipation

Preorders that tend to do well

Authors with several books published and larger audiences tend to do better with preorders because they already have people waiting for their next book.

Even if the author has a small audience, preorders can be good if the book is in high demand. It is one of the reasons I put my black history book up for preorder so early.

I’ve built up enough hype and awareness for the book that people were already looking for it on Amazon and asking where they could buy it. Putting it up for preorder ensures I take advantage of the opportunity to catch interested readers while the book is on their minds.

blkhistorybook.com

Authors writing a series also do well. They might offer the first book at a discount and then have the next book on preorder. People who love the first book in the series will likely buy the next one.

Preorders that don’t do as well

First-time authors who don’t have an audience do not always do well with preorders and might benefit from just releasing the book. As stated, preorders are more useful for experienced authors because they already have an audience.

It is also not a good idea to set up preorders if you’re not able to commit to a publication date in advance.

The most important thing to remember is that you have much more flexibility and creative control as an independent author than if you were traditionally published. You can play around with different strategies and see what works.

Cover Reveals

Cover reveals are fun and all, but they serve no real purpose if people can’t buy the book or preorder it on the spot. I recommend holding off on showing the cover until you are ready or almost ready to accept orders.

Promoting Preorders

Although preorders are a beneficial marketing strategy for some authors, it is also a lot of work. Here are my top tips:

  • Consider running your preorders for a shorter time than the traditional model. Just because your celebrity authors release books on preorder a year in advance doesn’t mean you have to. We are Indies. We do what we want. (*wink*) Yours can be as short as two weeks to a month before release. Also for Amazon, the preorder only counts on the day of the order. This means that the longer the preorder period, the harder it is to sustain a high ranking on that book. (If your goal is to achieve a high ranking.)
  • Preserve most of your energy for when the book is out. Too many authors get hung up on the release date and wear themselves out. Remember that your book will sell for weeks, months, and years afterward, so pace yourself. If your preorders are through Amazon, you still receive your royalties per their regular royalty payment schedule after your book is published anyway, not before.

This is my first experience running a lengthy campaign, but I’m saving most of my energy for when the book comes out. Those of you who know me are aware that I rarely do anything without a purpose. Because I anticipated my schedule would be hectic toward the end of the year, I postponed the release until the new year. I’ll put it to the test and, of course, report back!


Check out more Indie Author Basics articles here.

Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

What Indie Authors Can Learn from Jada Pinkett-Smith’s Book Launch

As an author, I cannot help but to look at the book marketing side of celebrity book launches of this magnitude. And, because it’s such a controversial launch, I want to give a disclaimer.

Disclaimer: This post is not about dissecting the morality of Will and Jada Pinkett Smith, condoning how she has gone about her launch, or suggesting authors expose their personal lives. Rather, we can use a viral book launch as an example of how we can strategize when rolling out our launches.

In today’s post, we look at a few lessons we can learn from Jada’s book launch that you don’t have to be a millionaire author to implement.

Timing

The timing of Jada’s bombshell about her and Will’s separation contributed to even more interest in the book than she already had. As the Smiths likely anticipated, the public ate it up and left no crumbs.

Indie authors might discover that releasing content (of their own discretion, not necessarily so personal) at specific times can enhance reception and reach. Authors should plan their book releases, publication dates, and marketing efforts carefully and strategically.

Establishing a Platform & Leveraging Existing Platforms

It might seem that Jada’s recent revelations are new, but between her Red Table Talk show (where she discussed personal matters openly) and her Instagram lives, Jada has long established herself as someone who has raw and open conversations as part of her personal brand.

Indie authors can learn from this by sharing content on their social media platforms that give insight not only into their books but also about them as a person. Again, at their own discretion.

Kerry Washington is an example of someone who is in the public eye, but who lives a private life. She does not show her children on social media and we also hardly ever see her husband.

Jada also used other platforms to her advantage, spilling the tea on other people’s talk and radio shows. Indie authors have the same option. Consider guest blogging or cross-promoting with other authors.

Sneak Peeks That Pique Interest

Tupac Shakur has evoked strong emotions in fans since his death in September of 1996. Jada Pinkett Smith is well aware of this, and she is well aware that any comments she makes about him or her relationship with Will are bound to go viral. Jada fed us the information she wanted us to know and controlled the narrative through a traditional media interview.

Indie authors can learn from this by strategically choosing which parts of the book to discuss publicly before release. While some authors worry about giving their books away, the right information can do more to help rather than hinder a book’s success.

While the cover is essential, its the content inside of the book that keeps us reading. The cover pulls us in, but the story makes us stay.

Whether you’ve already published your book or are writing one, educating us about your topic and even revealing minor tidbits about what’s INSIDE the book can help garner more interest.

Are there any bookish lessons you’ve observed from celebrity authors? Let’s discuss in the comments!


Check out more Indie Author Basics articles here.


Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24

Self-Publishing: Understanding Copyright and Distribution

Copyright

First-time self-publishers often worry about copyright or that someone will steal their idea. This is typically the first sign of a novice self-publisher.

However, new and established authors might worry about someone stealing their books now that AI is here.

First, you should know that you own the copyright to your book at the moment of creation.

This is why it’s irrelevant for vanity presses to tell you that you keep 100% of your rights as a perk to working with them. You already have it.

But, if you want to take it a step further, you can obtain an official copyright through the US copyright office (copyright.gov) and receive a Library of Congress number, which allows librarians to catalog your book at LOC.gov.

Note: If you plan to request US Library of Congress (LOC) cataloging, be sure to assign the ISBN well in advance of publication to allow for LOC processing time.

Photo by lil artsy

Keep in mind that the ISBN has nothing to do with the copyright or the ownership of the work. It is also not connected to the Library of Congress cataloging. The ISBN is simply a number identifying the book and who published it.

It is important for self-publishers because we want to be listed as the publisher of record. That is why we self-published: to be in total creative control of the process and our own publishers.

Seeing the name of who published the book might not be a big deal to readers or authors who intend to stick to selling their books online, but for authors who wish to get the attention of booksellers or to sell their books in bulk to larger corporations, it is a bigger deal. Booksellers find it too inconvenient if the book is not returnable through Ingram (the book distributor, not IngramSpark the self-publishing arm). Although KDP’s extended distribution actually goes through Ingram, one of the main reasons why retailers don’t want to stock titles published by Amazon is that they are not returnable.

And Amazon is their biggest competitor.

Frankly, bookstores can care less about Amazon or that you are an Amazon bestseller.

Free ISBNs could also restrict your distribution options.

Distribution

Copyright is not to be confused with distribution rights.

Like traditional publishing, self-publishers want their books available through multiple channels. They want to control the distribution of their book.

In its simplest form, distribution rights is the right to make your book available to the customer.

When you are signed with a publisher, you must go through them to get copies of your book.

When you are your own publisher, you can order as many author copies of the book as you want and decide where your book shows up.

For print books, for example, it means going from your printer to a retailer or directly to your reader.

In the case of ebooks, this can entail sticking to Amazon exclusively or using an aggregator like Draft2Digital to make your work available at a variety of stores, including Barnes and Noble, Apple iBooks, and Books-A-Million.

For distribution to bookstores,* small publishers and self-publishers do not typically have the manpower to use a full-service distributor like traditional publishers who can warehouse and distribute large book print runs. Thus, we usually opt for a wholesale distributor such as Ingram because it is best suited to print-on-demand (POD) printing.

*Having your book on Ingram Spark does not necessarily mean bookstores will order copies of your self-published book from Ingram.

The best practice is to self-publish through Amazon’s KDP for Amazon and then publish separately through Ingram and other platforms.

In other words, you don’t have to be concerned about someone stealing your book concept. Every book has already been written. Your perspective is the key ingredient. The way you write it is what makes it unique. Nobody else can write like you. Additionally, your book was already protected by copyright when it was written. For more security or peace of mind, you can also purchase a copyright through copyright.gov.


Check out more Indie Author Basics articles here.


Preorder Your Copy of Black History Facts You Didn’t Learn in School Here!

http://www.blkhistorybook.com | 2.24.24