Yecheilyah’s Book Reviews – Living in the Land of I am: Your Life Journey Reveals Your Purpose by Tiffany James

Title: Living in the Land of I am: Your Life Journey Reveals Your Purpose
Author: Tiffany James
Publisher: Encourage Touch Enterprise
ASIN: ‎ B07SB68C1F
Publication date: ‎May 22, 2019
Print length: ‎ 158 pages

Living in the Land of I am: Your Life Journey Reveals Your Purpose is a hopeful read about the importance of embracing your authentic self and operating in that truth. According to the author, losing our identity also means relinquishing the authority given to us to fulfill our purpose. (p. 67)

I enjoyed the author’s testimony, examples, and analogies to expand on her point further. We are invited into her world and we learn the many things she overcame and how we too can live in that land of I am, that is our truest self. We learn there is beauty in acknowledging and accepting one’s set-apartness.

My favorite example is the one of Simba from Disney’s 1994 animated feature film, The Lion King. The story of how he was born into royalty and stood proud and strong in that purpose until the death of his father Mufasa made him lose his voice was very nicely recounted.

Simba with Pumbaa and Timon
Published: Jan 28, 2021
By AnimeAngelArtist1990

When Simba meets Pumbaa and Timon and starts basking in what looks like a carefree life, the author reminds us that while he seems happy, he forgets that he was born to be a King. Now a grown lion, Simba has been reduced to a confused, scared, angry, and hurt little cub (p.37). When he returns to fulfill his purpose, he becomes the strong and mighty lion he was born to be. I thought this laid a strong foundation for the rest of the book.

The author’s voice is poetic, and she leaves inspiration pieces between chapters she calls inspirational moments. If you remember, Mrs. James is this year’s first-place winner in the 4th Annual Poetry Contest. I noted many sayings I found powerful such as “Love is not the absence of truth.” (Tiffany James)

I was not a big fan of the author’s Christian views because I’m not a Christian. Still, overall, I found the book to be a great reminder of the importance of standing in our truth and being authentically and unapologetically ourselves.

Strong Introduction: 4/5

Authenticity / Believable: 5/5

Organization: 4/5

Thought-Provoking: 5/5

Solid Conclusion: 3/5

Final: 4/5

You Can Pick up Your Copy of Living in the Land of I am on Amazon

Dear Indie Authors, Please Identify Your Target Audience in 2021


Entrepreneurship has been the talk of 2020. With the COVID-19 virus sweeping the world, many new businesses have been born. It is a delight to see people take something as detrimental as a deadly global pandemic and use it as the catalyst for stepping outside their comfort zones. Every day someone is beaming about their new business endeavor, and I am here for it.

Self-Publishing a book is a business, too, so if you published a book this year, congratulations! This is a fantastic accomplishment that deserves recognition and celebration.

But Self-Publishing a book is not a business for every author.

There are two kinds of authors. We must identify them before going into it:

  • Authors who publish books for themselves
  • Authors who publish books for an audience

If you publish a book for yourself, you are not necessarily interested in creating a writing business from the book or making money. You might have published this book as a primary teaching tool to awaken the lost sheep, or you may have published this book as a lifetime goal you always wanted to achieve. You might want to print a few copies for family and friends, but you aren’t interested in creating a business out of it.

You are doing this for yourself, and there is nothing wrong with that, but also, in this case, you don’t have to continue to read this post.

You probably should though. Ya know, in case you change your mind.

If you are Self-Publishing a book that’s important to you AND appeals to a particular audience, you want to keep reading this post.

The Problem.

You write a book for yourself and then try to sell it to everyone.

“Most self-published books are vanity projects, which means, the author paid for the privilege of having them published, and spent money getting professionals to help them edit, design and produce it, but they earn less than they cost.” -Derek Murphy

The mistake is you wrote this book and did not think about who you want to read it so you try to appeal to everyone.

 

“It’s easy to fall into the habit of writing what you love or writing to impress your peers or your editor. That might make for good writing… but it won’t necessarily attract readers. To do that, you have to write for, well, readers.” – Writer’s Digest

The Problem.

Who are these readers? Hint: They are not everyone you know.

Dear Indie Authors, Please Identify Your Target Audience in 2021.

Identifying your target audience means identifying your customer demographics and then figuring out which tools will best attract them.

Rather than targeting everyone, you are focusing on the ideal customer for your business. “That means, stop beggingasking for help and support. Stop desperate, useless marketing tactics like spamming Facebook or blasting Twitter.” (Murphy)

You are not only identifying the ideal reader, you are thinking about real, actual people who would like to read your book.

“A lot of writing advice encourages you to define this ideal reader… but forgets to mention they need to be actual readers. If your ideal reader isn’t real, no one will read what you write. Instead of deciding what to write and defining a reader for it, start by defining your reader and writing for them.” – Dana Sitar

When you know your target audience it makes it easier to find your tribe. Your focus is on the people who are there instead of those who aren’t because you know you can’t please everyone.

But that’s what selling to everyone is like: trying to please everyone.

Instead of saying your book is for women, think about who these women are in more specific terms.

“My book targets women history buffs, aged 25-45, who love black history but are tired of the same white male-dominated narratives.”

Ask yourself: “Who am I writing this book for? What real people do I know would read a book like this? Maybe there is a black woman I know who is always talking about Ta-Nehisi Coates and happens to be reading Colson Whitehead’s Underground Railroad. She might enjoy my Stella Trilogy.

Not so Good Example:

“My book targets women 20-70, suffering, that want to feel better.”

This one is too broad. Every woman you know is suffering from something and want to feel better, and it will be hard to market a book to this wide of an age group. You got millennials and senior citizens in the same club.

Why Does It Matter?

Once you know your target audience and what they want, you can give it to them by being of authentic service to your tribe, which means offering exceptional value consistently. Consistency builds trust, and people buy from brands they trust.

Understanding our target audience doesn’t mean our family and friends won’t support us. It means we are not targeting them in our marketing. To target is to direct an action or message to someone or something. Pookie and Ray-Ray may know you, but are you trying to direct your message to them?

How many family members have bought your book?

I’ll wait.

But this doesn’t only apply to Self-Publishers but entrepreneurs in general, especially in the age of social media. Most people have not even done the basic work of securing a website. You appear out of nowhere with something to sell. You then tell people to cash app you the money and expect them to trust you enough to do it. You can have all the faith in the world, but it still doesn’t exempt you from following a basic business practice.

It’s easy to become frustrated and exhausted about the lack of support for a company without much to show for your efforts when you are trying to appeal to the broadest possible audience. If you start a business and then spam all your Facebook and Instagram friends hoping they will support you, your message may seem inauthentic and doesn’t really resonate with anyone in particular. – Tucker Max, How to Write For and Target the Right Audience for Your Book

Another benefit to knowing your target audience is knowing you don’t have to be everywhere to be seen. If your audience does not hang out on Facebook, you do not have to be on Facebook. If they are not on Instagram, you do not have to be on Instagram. It is easier to be consistent when your attention is focused instead of divided. Go where your people are and build.

Indie Authors, and new entrepreneurs in general, would be a lot happier if we focused on serving our targeted audience instead of everyone we knew. Everyone does not care about you or your business, and it’s a waste of time, energy, and resources trying to appeal to everyone. No one is obligated to support you. People do not care about your product, book, or service. They only care about what it can do for them. Please understand this.

“If you aren’t writing for an audience and carefully considering the commercial viability of your project, if you aren’t expecting and planning to make more money than you spend, and learning exactly what it takes to achieve that, then you’re publishing for yourself, and it’s a big risk and gamble.”

Are You Building a Book Business or a Hustle?

Self-Publishing a book is expensive without a return on investment. As Murphy explains, it just becomes a gamble. I like to call it a hustle. When I think of that word hustle, I think of someone doing anything and everything to make it instead of aligning oneself with a strategic plan and purpose. If you are continually spending money to produce something that doesn’t give anything in return, it can quickly get frustrating.

Excellent cover design, editing, ISBN, and all that is basic; we should all know the importance of this in 2021. The self-publishing service providers, coaches, vanity presses, and assisted self-publishers rarely talk about how authors can make money from that book they just paid five thousand dollars to produce. Launching a #1 Amazon Best Seller is great, but that doesn’t mean the author is earning money. Being on the Amazon Best Sellers list is cool but what’s even more neat is having a faithful readership because a loyal audience will bring consistent book sales.

This isn’t to say you shouldn’t pay to publish a high-quality product. It is to say that without an audience to buy it, it will feel like a waste of money.

Identifying a target audience is the key to any business’s success, and I mean success outside of personal gratification. In 2021, I hope we can all do better (myself included) in focusing on those who best fit the people we want to serve.

Looking for more Indie Author Basics? Click Here.


Don’t forget that if you have read My Soul is a Witness I am trying to reach 20 Book Reviews before this year closes and we are almost there! If you have the book (and have read it), do consider leaving an honest review on Amazon.

Why It Matters:

It’s a real challenge for Indie Authors to market books without Amazon reviews because reviews act as social proof and establish credibility and competence in the publishing marketplace. Are you an author? In need of reviews? Be sure you RSVP for my 2021 list. Click Here.

How to Review on Amazon:

Click this link. Scroll down to ‘Write a Customer Review,’ rate and leave your thoughts on the book.

Also, I am Soul is 99cents on Kindle for a limited time.

Missing Blog Podcast Episodes: Should We Relaunch?

If you are just following this blog (first, heeyyy shout out to you!!) you may not know that we had a blog podcast going on a couple years ago …

…but I noticed something devastating just now.

Okay, not that devastating. Obviously, it’s not that serious, haha

No, but okay. It kinda is.

Some of our episodes are missing!

In fact, I can’t find the FIRST episode (which was kinda the best one.)

What in all the world.

Soundcloud. That’s what.

This podcast is no longer on iTunes. Listen to a select few on Soundcloud at the link below.

I started this blog podcast as kind of extension of No Whining Wednesday, where I encourage you to not whine, criticize, or complain for a 24-hour period. (learn about that here)

The podcast was a series of inspirational episodes with each message no longer than 5-15minutes so you can listen and digest the message while driving home from work or doing daily tasks. Designed to be an audio version of the blog, I hoped to spill some hope into your life, one podcast at a time.

But  I stopped…

I put a halt on the podcast because I didn’t see a big enough demand to justify paying for more space.

Sound cloud’s basic plan only allows for so much space. I was also paying to have the episodes distributed to iTunes and other platforms.

But I am now noticing that some of the earlier episodes are missing.

So blog, what should we do about this?

Should I relaunch the podcast and just promote it more?

You decide.

At the moment there are 18 episodes linked to the podcast page but you will find some links won’t work. SoundCloud has removed those episodes to make room for more space. If you think I should continue, let me know!

Keep in mind that I am already over my limit by 15mins so I physically cannot upload more eps unless I upgrade to the Pro Account. This means the demand for this to continue must justify me paying for more space. If not, things will remain as they are.

>> https://thepbsblog.com/the-pbs-blog-podcast/ <<

Keep Yourself Full: Now Available

Keep Yourself Full, my first Non-Fiction spiritual handbook for healing the hurting, lifting the fallen, and restoring the broken is available now on Amazon in ebook. It will be available as a paperback between tonight and tomorrow. Check back to this post. I will edit it to let you know it’s available in paperback. Thanks in advance for your time, attention, and support. (It is still 99cents until the end of today. Hurry before the ebook price rises!)

If you know me for my fiction work, I have some exciting new material coming. However, I do hope you will enjoy this book. It is my first Non-Fiction piece, and I am delighted to share it with you. As always, I hope that you will finish the read feeling full and empowered.

Keep Yourself Full is a spiritual handbook that focuses on our return to self-love. It is a reminder that self-care nourishes the quality of our lives and makes us fit to be of service to others. Through my testimony, I give examples of how we self-abuse and how that differs from self-love, why it is essential not to take things so personally, why we must establish and enforce healthy boundaries, and how assumptions kill relationships. We learn that by investing in our well-being spiritually, physically, mentally, and professionally, we can be of service fully to others. We cannot ignore that we treat others how we feel about ourselves. When we realize that what we do to others, we are equally doing to ourselves, we can use this awareness to heal. By treating ourselves better, we treat others better. Keep Yourself Full is about keeping ourselves filled with love and all that is good, so we are overflowing with enough to share with everyone else.

>>Purchase the ebook Now<<

Free with Kindle Unlimited

If you read this book already, you may now leave your reviews either on Amazon or Goodreads

A Word of Encouragement for Independent (Indie) Authors / Publishers

Let’s just say May was a trying month for me. I had a birthday but otherwise inwardly, mentally, I struggled. And while I am not ready to talk about it, I want to use this as an occasion to lift you in case June is that month for you. In case July is that month for you. In case August is that month for you, and so on.

This is the story of a boy, his father, and a donkey. The man and his son went to town with the boy riding the donkey and the father leading it. They came upon a group of people who criticized them, saying, “hey, what are you doing? How could you let your father walk? He should be on the donkey!” Listening, the man and his father switched places. Now, his father rode on top the donkey and his son walked. They walked and came to another group of people who criticized them, saying, “how dare you have your son walking!” The boy and his father then tied the donkey to a pole, and both carried the donkey. They came to another group of people who laughed, saying, “that’s so silly! Why would you carry the donkey? Haha.” Eventually, the donkey fell off the pole and it exhausted both father and son.

I have summarized a story many of you already know or have heard before. Sometimes it is not the father and son but the husband and wife. The moral of the story is you can’t please everyone and if you try by listening to everyone, you will find yourself confused. As an Indie Author, I want you to remember your journey is and always will be unique. While I can give you an insight into my experience and while your experiences can be very similar, it will never be exactly the same. If everyone did things the exact same way, there would be nothing original. Your purpose differs from mine so your experience will be different. I’ve heard so much about Self-Publishing and I just have to shake my head because I have lived the complete opposite of the advice I read. If I heeded everything I read I would be just as silly as the father and son who thought it would be wise to carry a donkey on a pole. While this is a fictitious story it is also real. How many of us are carrying donkeys because people disagree with everything we do? All the father and son had to do was keep moving and block out the noise. And that’s all you have to do.

For a short stint in High School, I tried out for the track team. My gym teacher begged me to do it because she admired how I ran. What I learned is if you start out fast, look behind you or beside you it will slow you down and burn you out before you make it to the finish line. You got to stay in your own lane, keep your eyes in front of you and pace. Start off steady and pace, breathe. This is how you win. You gotta find the pace right for you and ignore what other people are doing or saying because it can discourage you from what you are doing. It is the equivalent to starting a race by going fast. Starting too fast is a common mistake. When someone runs at a pace that is faster than his or her capabilities, it’s entirely counter-productive. Fatigue will set in and force the athlete to slow down later. This is how you lose. At the end of the race you are moving slower when you should run faster. If you paced and stayed the course in the beginning, you would win.

 

Independent – Free from outside control; not depending on another’s authority.

 

Think about that.


The Lit Mag is out!

>>Order in Print or Digital Here<<

*Free digital version when you get it in print!
*When sharing about the magazine on social media be sure to use the hashtag #LitMag! Thanks so much!

Have you entered your poem into this year’s contest yet? Click on the link below to learn about the prizes, guidelines, and more for a chance of publishing in next year’s issue.

>>>Enter the Contest Here<<<

*We need help with promoting this year’s contest! If you would like to help me to promote, comment below and I will send you a copy of the flyer. I prefer to send it to you so that it’s not pixelated or grainy from screenshots. You can also reblog the original post (Click link above) Tweet or Facebook out the link.

Blog Break

I am scheduling one more interview that will go live before taking a break from this blog but you can still send your questions in so they can be scheduled for when I return.

Are you an author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE. 

“You Can Do It Sis”

Quick story.

I was in the city on this beautiful, warm day, and I wanted to get a pic by the water but I wasn’t sure if I could make that lil jump without getting wet. I was going to say, “that’s okay,” when a young lady behind me says, “you can do it, sis!” I turned around, jumped and made it. This had me thinking about the importance and ease of what it means to support one another. It doesn’t always have to be something grandiose, flowers and sparkles and rainbows. Doesn’t always require us to be present either or taking professional pictures. Nope. Support is simple and requires us to do nothing but go the extra mile for one another. This young woman’s comment blessed my soul, made me smile and gave me the courage to “jump,” and she didn’t have to do it. She could have let me go about my way. She could have shaken her head or said something smart under her breath. She could have easily judged me. Instead, she empowered me. No celebrity status needed, no large crowd around us, no audience, nothing but the hot sun on our faces and the opportunity to get a cute pic because we felt beautiful today, like the weather was. And just like I don’t have to publish this post, I will. I will go the extra mile like someone did for me and return the love.

Whatever you want to do, do it. Don’t worry about what people will think or failure. Let faith lead you. Make the jump. Leap. “You can do it sis/bro!”