We have already talked about one cool strategy for busy bloggers. I want to extend that conversation by making it easier for those new to blogging to discern if what you are posting is valuable and high quality.
For the record, I am not one of those who think you have to post every day, not on social media and not to the blog. Wasted time is like wasted money, so I will not post or recommend posting just for the sake of posting.
We are not doing all of that.
What we are doing is posting consistently enough to be present enough to serve our audience.
Whenever we post, we want to add value, and adding value only means educating, inspiring, or entertaining your people.
A fourth category could be Edutainment – Educating through entertainment. Thank me later.
To do this would mean that you must be deliberate about the content you publish.
What does this mean for blogging?
To be deliberate means to have an intentional and purposeful focus. It is the opposite of being fake and posting just to post. It means posting what is important to you and what is helpful, inspiring, or educational to others while somehow making sure it ties into your brand.
I published I am Soul on December 20, 2017. This was intentional, as December 20 is my late mother’s birthday. She was alive then, and I wanted the book to be a dedication because she had been through a lot that year.
I know value is a big buzzword these days, and sometimes it can sound so complicated, but it’s really not all that deep. Posting content of value means you are posting what will uplift, educate, or entertain. Some examples include:
Creative writing (poetry, short stories)
Promotion for Indie Authors
Posting a think piece on a hot topic
Sharing some life lessons and experiences (as it is relatable to your brand)
Posting a review of a book you read
Posting something funny
Blogging doesn’t have to be a waste of time, especially if you are not getting paid to be here. Suppose you are making money from your blog or using it as an author platform to connect with readers. In that case, you definitely don’t want to waste your time publishing ten posts a week that doesn’t add value to your life or the life of others.
Choose a few days a week you want to post and make sure you are entertaining, educating, or inspiring us.
There is a humility that is sacred and far more valuable than any tangible thing. Then there is a humility rooted in fear. This humility is not real. It is the mask we wear when we are afraid to step outside of our comfort zones. It is the fear of being “too much.” It is the fear of being perceived as arrogant and proud. There is a pride that leads to destruction. It operates under the belief that we cannot teach it. It is that nasty arrogance they always warn us to stay away from, and for a good reason. But there is another way in which to be proud. It is the pride that gives us the courage to be who we are. It is the pride that acknowledges all the struggles we’ve endured to be where we are. It is the fulfillment that gives us the intestinal fortitude to hold our heads up and believe that we are capable despite all obstacles and impossibilities. There is a nasty and egotistic pride, and then there is a pride that is self-respect. There is sincere humility that will take us places money and status never will. Then, there is a humility that keeps us stuck because it is not humility; it is fear.
Writing Journals for Poets and Writers Are Now Available for preorder!!
Every journal includes a high-quality stainless steel diamond pen.
This post is longer than I would like, but I think the message is necessary.
If you’ve been following me online for any significant amount of time, you know I am always saying thank you or reintroducing myself to new readers. I do this because of my firm belief in the phrase, “people don’t have to support you.”
Let me tell you a story.
My husband was driving, and I was looking out the window of the passenger’s seat as we passed by the brick houses, mansions, and condos of downtown Atlanta. “This probably where most of the celebrities live,” I joked. We talked about how movies never show the city’s complete image by filming movies in less wealthy areas. Since we are both from Chicago, we talked about Chicago films where we didn’t recognize the city because it was on the side of town we have never lived.
As we drove, we passed by a fancy-looking hotel where a man stood. He leaned against his suitcase, a white sign on its top with black ink that read: “I lost everything.”
My smile faded, and my heart felt heavy as I realized he was homeless. He didn’t look like those fakes that try to scam people out of their money, either. Something about his vibe told me he was not joking. He had really lost everything.
The US economy was already bad, but since the COVID-19 Pandemic, things have gotten worse. People are out of jobs, out of money, out of homes, and out of hope. Any little they scrape together is reserved for only the most essential items. If someone spends money buying books or t-shirts, or anything that is not greatly essential (okay well, books are essential to me but I mean, like food), it means so much more to them, and they deserve a thank you.
Because they didn’t have to do it and sometimes, they couldn’t do it, but they invested in you.
Entrepreneurship has been on the rise a lot lately, and as an entrepreneur, I think that’s a good thing. I have always stood for the underdog and will still rally around the concept of Independence. There is a humility about small, independent businesses that I love. Plus, every large company started as a small business. And since the deaths of Breonna Taylor, Ahmaud Arbery, George Floyd, and the countless black deaths, it has encouraged more people to support black-owned businesses and independent businesses.
This awakening means that while many people are struggling, many people are also thriving even amid this Pandemic. However, I am disappointed to see a lot of bullying among entrepreneurs, both large and small. Some people are shaming people with 9-5s when truth be told, most entrepreneurs in this economy have 9-5s, and their business is the real side hustle. That or their spouses have 9-5s. There’s nothing wrong with this, but some people think there is. People also throw shame when they try to bully people into supporting them.
Bully others into supporting them?
It means making people feel small and insignificant for not buying your services or product. It means threatening to cut people off because they didn’t support your business. It means neglecting to consider all the other things people have going on in their lives right now and that maybe they don’t have the extra money to spend or perhaps don’t have the time.
Ignore social media posts for a second and think about what someone may go through behind the scenes.
Maybe they cried their eyes out this morning.
Maybe they prayed on their knees, drowned in tears.
Maybe they were going to lose their home or apartment or children.
Maybe they lost their job, career.
Maybe a family member died.
Maybe people have other things on their mind that take precedence over buying your bar of soap.
And if you think someone’s being fake for wearing a smile through their storm, then you need not look passed the smile of Chadwick Boseman, who battled cancer while filming movies and never complained.
I watched my sister-in-law battle and eventually perished from cancer. My dad, too, so I know what Chadwick did was not easy from personal experience. And while everyone is praising his silence now, that is not how we treat the “regular everyday people,” we know in actual life who battle in private. We call them phony for not opening up as we think they should. Sometimes people don’t talk, not because they are being fake or secretive, but because it’s just none of your business. Let’s allow people to give their testimony in their own time.
My point in all of this is that no one is obligated to spend money with a business only because it exists. Anything that anyone chooses to give, including time and information, is a gift. I always say “thank you” because people don’t have to support me.
People support businesses that offer something they need, whose message or value system aligns with their own, helps them solve a problem and companies they trust. Someone might enjoy eating bread, and you may launch a bread business, but that bread lover is still not obligated to support you. Maybe over time, once you’ve gained their trust and they’ve sampled your product, they may try it and when they do, say thank you.
Because they didn’t have to do it, so show some gratitude.
To better conclude this point, I will again turn to Tyler Perry as an example.
For the record, this isn’t about Perry’s personal life. I will not comment on him dressing up as a woman, Madea, or his elite status because its none of my business. I am commenting on some basic business practices I see from him as an outsider looking in that many newer entrepreneurs can learn from. Everything else is for an entirely different conversation.
From a business perspective, you see the same stories and the same actors in Tyler Perry’s films because Perry has a good understanding of his targeted audience. He knows the persona of the people who like his stuff, and he focuses on giving them what they want. Many beginner entrepreneurs can learn from this. Instead of guilt-tripping people into supporting your business and trying to sell to everyone, find your targeted audience or that specific group of people you want to reach based on shared interests and market and direct your attention to those groups.
This means that if only five people like your post, that’s a good thing because chances are those five people are genuinely interested in what you offer. Listen, I’m a damn good writer. I know this to be true. But I also know it to be true that everyone doesn’t want to read what I write, and that’s cool because I am not for everyone and everyone is not for me. I work to serve my audience no matter how small, and I appreciate all the support and time my people invest in my writing.
It’s time for another edition of “Lessons from a Book Signing.” If you have been following, I am coming off two book signings one week apart, and I always write something about what I learned from my signings. I am a believer that everything must teach me something. Everything I do or am a part of must serve a purpose; every relationship and every experience must have value.
You wouldn’t believe the number of times I was asked at both signings (especially at the mall) if I was on IG. This question told me that if you’re a writer, Instagram is one platform you want to be on right now (especially if you’re a black writer, a lot of black readers on the gram). What I loved about both signings is that I gained something even if people didn’t buy a book. Those who didn’t purchase stood by my table and looked up my IG handle and followed me. Not once did someone ask me if I was on Facebook. Facebook is still an excellent platform, don’t misunderstand me, it just didn’t come up much except among the older crowd of authors at the Festival who wasn’t on Instagram. All I know is, I won’t be ignoring this real-time data. If IG is where readers are, that is where I want to be. (Follow me @yecheilyah 🙂 )
Ladies and gents, brothers and sisters, I believe we have hit a technology shift in the way people do business. I have a card reader, but I didn’t have to use it, and I rarely had to give change. Instead, money passed through the air through Cash App. If you’ve been living under a rock, Financial apps like Cash App and Zelle allow people to connect their bank account to an app and send and receive money in an instant. No swiping and no chips. Many businesses are using these apps as currency. “You got Cash App?” was a constant question, and I am wondering how much longer I will need to carry my card reader (I didn’t use it at all). Are you hosting an author/business event? Consider having a Zelle or Cash App account just in case!
Keep Working: The right people are watching
I posted to my SM early Saturday morning stating that a young woman approached me at the venue to meet me. I was setting my table, and someone tapped my shoulder. She said she follows me on SM and wanted to come over and meet me. We hugged, chatted, and took a pic for the gram. She also gifted me a copy of her book. It was an exciting start to the day and caught me by surprise. But even more surprising, this kept happening!
I didn’t post every occasion to SM, but this kept happening throughout the night. Other young women came up to me and said they came to the event because of me, that my face popped up first in Google, and that they had been to my author website.
Even as I was packing up to leave someone ran up to me and bought a copy of I am Soul. She was so excited to have caught me before I was gone. Another young woman went further. She said that she had messaged me through Facebook (which I saw last week but went back to look, and it was gone so I forgot about it), because she wanted me to headline an event next month featuring Renaissance. (I will talk more about this later and how you can support it.)
Stuff like this happened to me all night, and filled me with gratitude. I don’t look for outside validation or anything like that, but I would be lying if I said it didn’t feel good to be appreciated.
Your book is always new to the people who have never read it
There is a widespread belief that I am Soul(which I just noticed spiked again and is #28 on Amazon’s Best Seller’s List) is a new book, but it’s going on almost two years now since its release in December of 2017. My Stella series has been out since 2016 and Renaissance just passed its two-year mark 7/15. The only new new book is my short story series; Even Salt Looks Like Sugar.
I did not order enough books to cover both my signings. After I sold my copies of, I am Soul at Greenbriar Mall I had to leave an additional four copies with Nia to restock on the shelf, leaving me with only four copies of I am Soul. I also only had two copies of Renaissance, so I put in an order for more of these books. But they told me my books wouldn’t arrive until July 23-24th.
I. Was. Livid.
The Festival was on the 20th; I didn’t need them after the fact. (insert eye-ball roll)
After getting out of my feelings, I stepped back and looked at my inventory. I grabbed the four Soul, two Renaissance, five copies of Beyond the Colored Line, and five copies of The Road to Freedom. These are books two and three of The Stella Trilogy series, but they can also be read as standalone novellas. I also grabbed a handful of Even Salt Looks Like Sugar (which I had plenty of).
To make a long story short, Stella showed out! Beyond the Colored Line sold more than I am Soul. It surprised me because Stella didn’t do very well at last year’s Festival and I intended on leaving it out of this one. Renaissance did sell out as I predicted it would (I only had two copies) but bringing some of my backlist books helped carry me. I guess Stella said shoo, don’t forget about me! (This mix also gave Renaissance, and I am Soul value being they were in limited supply. One reader was excited to have grabbed up the last copy.)
And as for those extra books I bought that will be arriving this week? They will go toward my reading event next month which will save me money.
Lights, Camera, Action
Be ready to talk about your book on the spot, just in case someone sticks a mic and a camera in your face! This is what I walked into returning from the bathroom. The ladies were hilarious and we talked for a good while.
Be sure to check out the photos of both signingsHERE.
Don’t forget to preorder Keep Yourself Fullin ebook. >Free with Kindle Unlimited< *It is #126 in Personal Transformation and Spirituality. Help me make it #1 by preordering today! *
The Poetry Contest is ending! Get involved before August 1st!
CLICK HERE for the original post with all the important information on rules, guidelines, and prizes.
Not everyone doing well for themselves have “sold out.” Not everyone doing well for themselves are chasing the American dream. Not everyone doing well for themselves are seeking worldly success. These kinds of self-limiting beliefs will leave you stuck, broke, and dimming your light because, ya know, you don’t want people to think you are trying to get rich or die trying.
Stop giving everything away for free if you are trying to run a business.
I have a few free services I offer to authors to contribute to the writing community and my commitment to putting other writers on. (Author Interviews are one of them, and they are free. Click Here to learn how to sign up.)
As an author, I feel it is my responsibility to do my part to help others. I genuinely believe in the saying, “do what you love, and the money will come,” so money has never (and will never) be my focus. My focus is on doing what I love while providing as much value as I can to others. I am passionate about writing, so it doesn’t feel like work, and I am happy to help no matter the circumstance. Besides my free services and tutorials, I also give away free chapters of books on this blog or my email list.
But freebies must be kept to a minimum because I do run a business.
Would you work a 9-5 for free? Would it be more righteous for us to wait for a corporate promotion than to run our own business? Why is working for someone more admirable and respected than someone working for themselves?
While freebies are useful, keep them to a minimum. It’s okay (and I would even recommend it) to give stuff away for free now and again. How else will people get to sample your work? The problem is if everything you do is free, you are teaching your audience not to take you seriously, and they will get used to you doing everything free. Set a few things aside as freebies (maybe they get a free book when they sign up to your author newsletter) but charge your worth in other areas.
Advice is a consult and comes with a price, teaching is a service and comes with a price, and I am sorry, but no, all of my ebooks are not 99cents. This is not a game, I did not come to play, and neither should you. YOU are important. YOU are special, your work is exceptional, and in 2019 you deserve more.
Educate yourself to ensure that what you are charging for is valuable (research, research, research)
Charge your worth
Ask your clients to leave reviews. Reviews are like witnesses that your product/service is of good quality and worth the time / money investment.
This isn’t about money, but let’s stop acting like people don’t need money to live in this world. Let’s stop acting like your children don’t need to eat, your bills don’t need to be paid, and your books don’t need to be edited.
This is about knowing your worth and your value professionally. Financial literacy and management are the backbones of successful businesses. You don’t have to spend hours of blood, sweat, tears, and money, sacrificing your time and energy writing and doing all these AMAZING things so that you can give it away for free.
Not everything free is valuable. Paying for something of good quality creates more of a commitment to follow-through. When someone pays for something, they are more likely to listen to, watch, apply or read it. If they didn’t pay for it, they are more likely to put it off for a better time, and a better time may never come. I can’t tell you how many ebooks are on the Kindle that I got for free. I intend to read them all, but the ones I read first are the ones I paid for. That’s just real.
How serious are you about your writing? Either this is an expensive hobby or a writing business. You choose.
Someone gave birth to you. Pushed you out into the world like they knew you were somebody. Wrapped you in all the passion that led them here and anointed your body with a name fit for royalty. Do you know your name? Have you sought its meaning? Do you know your own somebodiness? And even though you made mistakes, consistently proving the universe wrong (like you aren’t worthy of this name), it is still yours. No matter how many times you fell, your somebodiness didn’t leave you. It was there all along, far before you were formed in your mother’s womb. And even when you were so depressed that you ain’t think you were fit to live, you did it. You did it because you are somebody. Your value does not fade just because you are a little scarred, a little blue. You are still somebody. We only work within the confines of how we perceive ourselves. We cannot be successful until we believe that we are truly worth it. We cannot be successful until we believe that no matter how insignificant we feel, we are still somebody.
“Number one in your life’s blueprint, should be a deep belief in your own dignity, your worth and your own somebodiness. Don’t allow anybody to make you feel that your nobody. Always feel that you count. Always feel that you have worth and always feel that your life has ultimate significance.” – MLK
This started out as something I wrote for myself. It wasn’t necessarily a poem. But I decided to turn it into something for you as well. I rewrote it in third person instead of first person. Do not be cheap with yourself. Know your worth. Know your value. Be you. Love you.