Yup, it’s 90s week….
Yup, it’s 90s week….
Excellent advice from Don on why you should get started on writing your next book! Post Quote: “There are a lot of consumers of books out there. The more offerings you have, the more exposure you will get with those readers if they like your work.”
This chapter is about the activity that most of us probably enjoy the least, marketing our work. This is more than just posts on Facebook and Twitter. This is the part of independent publishing that I dread and that is the most cumbersome. To say you are an independently published author really means that you are taking on two full-time jobs, that of a writer and of a publisher.
I’m sure most of us would just like to write and ignore the marketing. Unfortunately, if you want to gain exposure, this is an unavoidable aspect of what we do. For the mundane marketing tasks, such as posting to Facebook and other social media outlets, I try to be efficient without spamming social media. Social media does have the word social as part of it. Things like automation and cut and paste marketing…
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Post Quote: “As an author today, you know that every reader is valuable. You love your readers; you want to keep the ones who are loyal and reach new ones…The easier a reader can find you and buy your books, the easier it will be to reach wider audiences.”
I decided to take a much-needed break from revising my manuscript and sat down to watch a couple episodes of Fringe (now my new favorite TV show. Yes, I know, it came out years ago but I’m new to this). After retiring to my bed and scrolling through Pinterest I was forced to deal with the thought that has been lingering in the back of my mind. The thought was doubt and as I struggled to ignore it, I knew eventually I’d have to face this beast, stop being lazy, and rid it from my consciousness.
As I sit here, typing this, I know I would reread it gazillion times before drafting it in WordPress. I will then preview it a billion more times when it’s drafted in WordPress and I’ll be sure to choose the Justified button for my paragraphs so they look nice and neat. If it’s anything like my usual posting, it’ll be revised in the draft five to six times before I actually push publish and even then I’ll go back to reread it as if I’m not the person who wrote it. I’ll read it on my laptop and then again on my mobile just to make sure it’s formatted correctly. I’ll probably then proceed to share it on social media and go look at it. You know, just to see if it looks right.
If this sounds a bit OCD, then diagnose me now because it’s not an embellishment. Yet despite how hard I strive to ensure the proper crafting and delivering of content online, I sit here and find myself the victim of “what if?” The truth is that I am on the brink of stepping outside of that comfort zone and I’m starting to wonder if I’m good enough. Will the confidence I know I need as a writer be mistaken for arrogance?
Can I be trusted with the responsibility of giving advice or do my readers scan my posts and think that I’m a fool? Yes, I know these thoughts aren’t true and yet, I found myself embracing the possibility that maybe I look silly writing about things that others are so much more knowledgeable of. I sit here and I publish a post with the passion and the authority necessary to own it and yet, I cannot help but wonder.
But then I got a wake-up call. One from Emily Dickerson and one from Verily Mary.
‘Hope’ is the thing with feathers—
That perches in the soul—
And sings the tune without the words—
And never stops—at all—
I realized as I read these words, that if I am to accomplish anything of significance at all, then I must buckle down, rooting myself in hope, the songbird of my soul. As one of my sister’s so eloquently put it, “Hope is your anchor. Stay tied down in your faith.”
Additionally, this was solidified by a post I ran across prior to writing this post. As I stated, I was scrolling through Pinterest and discovered the blog of Verily Mary. Specifically, her post on:
Truths Every Self-Expressive Writer with a Blog Needs to Hear
…brought me back. I’ve always published posts on this blog with a certain level of ownership and I realized after reading Mary’s post that it’s not about being puffed up and proud (which I make a consistent effort to stay away from at all cost), but only that writers must own their writing with that same level of authority and devout seriousness or we won’t make it.
Tonight I was reminded that if you know you put your all into something (not just your C work, but your genuine all), then there is no need to feel shame. Mary’s words, like my sister’s, spoke life and I offer them to you with the hope that they’ll inspire you the same as they inspired me. Hold onto Hope and never give up:
“I say all of this to say be gentle with yourself when you write online. Aim for excellence while understanding that you are a different beast altogether when it comes folks like you writing in the blogging world. Your writing may be just as meditative and self-reflective as it is logical and analytical. And just because your type of brand or niche is not as saturated or mainstream does not make it less valid. Keep playing your heartstrings and continue to let their songs spill over on your blogs. Whether 10 people or 1000 people hear them, they still make a sound. And in the end, that is what truly matters.” – Mary, Writer, Blogger
When applying Mortar, sometimes it’s just too much and you need to cut the excess. When you get your script back, you’ll need to decide what to keep and what to ignore.
Cutting The Bricks
“A good book needs a good edit: nothing screams ‘amateur’ louder than a glaring spelling mistake or improper punctuation. One criticism leveled at self-published literature is that the quality isn’t up to the standard set by the traditional trade, where editorial services are of precious significance. The constructive input of a skilled editor is certainly valuable; a structural overhaul – or even just a light copy edit – can radically transform a novel, elevating it from the ordinary to the extraordinary. In fact, in a recent poll of publishers and their authors, authors said that the number one thing they wanted their publisher to contribute was ‘discoverability’ i.e.: marketing. The publishers however, all thought that their most important contribution was editorial input.”
Editing, like feedback from critiques and beta reads, is part of the revision process and encourages more rewrites. After the feedback from your readers you’ll need to revise. Then, you’ll need to get your manuscript edited. Finally, you’ll want to take it through another revision, adding the changes suggested by your editor (or some of them).
You can really have as many revisions as your heart desires. Not all bricks will suffice at their original size. Most walls require smaller bricks at their ends. Before cutting a script, it helps to place it in the hands of someone with the credentials to absorb the shock of the blow. There are many forms of the edit but don’t worry, you may not need them all. Choose the brick chisel you need to cut your brick:
Let’s get help from The Helpful Writer to define these:
Copy
The copy editor specializes in grammar, punctualization, fact-checking, spelling, and formatting. The Copy Editor is used most often in journalism publications, but utilized by some smaller publishers.
Line
Also known as a Copy/Content Editor, often employed by the small – medium publishers, and self-published authors. They do it all – grammar, fact-checking, spelling, formatting, plot, sentences, characterization, setting, punctualization, and voice. They go through every inch of an MS, word by word, line by line.
(EC: Go into the edit with the mind that you’ll have to utterly destroy your favorite parts. Truth is, your favorite part isn’t necessarily the reader’s favorite and we’ve already established the fact that giving readers what they want is important).
Developmental
Used by big publishing houses, and often ghost writers. You can find a few freelancing DEs. They are best with non-fiction writing, but can be hired by fiction writers. Their primary function is to ensure a book moves in a forward motion, watching plot and characterization. Think writing coach.
Proofreader
Many get a proofreader and an editor confused. A proofreader is the one who goes over your MS after an editor. They look for the glaring mistakes missed, generally in punctuation, spelling, and formatting. They look for the glaring mistakes that may have been missed during edits.
What if I want to Keep Parts?
That’s OK, as long as you keep in mind that you’re writing for more than just yourself and what you find profound may not resonate with your readers if it’s not presented well. For instance, I’m a big advocate for writing with purpose. I believe everyone has a mission, a purpose, a calling if you will and that everyone, as a consequence, has a responsibility to live up to this purpose. That said, when deciding what changes to make for me personally, it’s important that the vision is not lost in the revision. There are some parts of a story I will not sacrifice.
However, this doesn’t mean you shouldn’t heed the call of feedback that makes sense. It doesn’t have to come wrapped in fancy wrapping paper with a bow, some advice just makes sense. Its logical. The wisdom in what to change in your script is to heed logical advice while learning how to incorporate your passion into a story people will enjoy. As stated in Episode One, at the end of the day good stories sell. Period. Market and promote all you want. If its not a good story, it won’t sell. So while living up to your purpose, keep in mind that no one likes to be preached to. By preach I mean anything that may come across as preachy whether it’s of a religious nature or not. Always remember that there’s a way to embed messages into stories. In short, think like a wise man, but communicate in the language of the people.
The final stage of the revision process is the proofread. Once you got your bricks in place, you’ll want to give it a once over. Are the bricks straight or crooked? Is mortar oozing from all sides? Do you need to cut out portions of the brick itself?
Proofreading is done to look for those final errors that slipped through the cracks. Proofreaders examine your script carefully to find and correct typographical errors and mistakes in grammar, style, and spelling missed during the edit. Proofreading should be done after the edit and is the final stage of the revision process. In this way, you can ensure a polished manuscript before moving onto other fun stuff.
All excess mortar is squeezed out, and the joint is removed by scraping it off with the proofread and we’re ready to move on.
*********
Next– Brick Pathway
Next, we’ll talk about moving on from revisions with a manuscript that is ready to be seriously read. Now that you’ve scraped off excess mortar, what’s next in our brick laying process? Create a welcoming entrance to your book by laying a brick pathway. We’ll discover what that is next week. Stay tuned.
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Disclaimer. Everything I share on Self-Publishing is always based on my own experience and research because I believe you can’t advise people on stuff you haven’t really tried. It’s just best if you’ve walked those shoes. So, that said I do not profess to be an expert. There are too many of them out there for you to glean from. Now, should you find information on this blog useful? Whoo hoo! Go for it.
Missed the first two episodes?
Laying Bricks Ep 1: Guide The Bricks
(About Focusing on the Story)
(About the Revision)
Hot PBS Self-Publishing Topics to Date:
Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters and the pending book cover release for this project, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.
Almost because there are some posts where I haven’t used images so to say all just wouldn’t be honest now would it? Yall know I gotta keep it all the way real.
So anyway, I’ve always enjoyed the look of a post with pictures. Even when I would get zero likes on a post and no feedback, I’ve always loved pictures. In the beginning, it was just the aesthetic of it, I really just liked the way my posts looked with them. Today, though I still like the way the post looks with pictures, I also use them with a slightly greater outlook on the post itself and with more of a strategic edge. For one, I’m trying to step my blogging game up and to do that there are a few basics that must be accomplished. It all started a couple weeks ago when I did a google search.
I didn’t understand how vital images were to search engines but apparently they’re a big deal. Here’s a story: One day, while searching Google images, I saw a picture that I just couldn’t pass up. It peaked my interest as I wondered what the post associated with the image was about. I clicked on it and guess what? The photo was linked to The PBS Blog! That’s right, it was mine and linked to one of my blog posts. As a result of this experience I started paying more attention to images and top blog sites and guess what? When you examine the top blog sites and your favorite blog sites you’ll notice that all of the top, trending blogs have one thing in common: images. They all have images to go along with the post. I’ve also been noticing how my post looks when shared across social media.
I’ve discovered that images look really nice when blog posts are shared. I’ve recently been exploring Pinterest and having an image I already used in the post makes it super easy to share content. Otherwise, I find myself searching through images on my blog offered as suggestions by the Pinterest app. I love Twitter as yall already know (I’m at @ahouseofpoetry FYI…plug), and I just hate when that blank white space is there with no pic. I feel so incomplete, so that’s another plus of using images in your post. And not to mention Facebook too which gives a nice preview but I’m sure we all knew that.
Images used in blog posts are also linked with that blog site and will show up in search engines like mine did. Recently, I’ve even taken it a step further and stopped ignoring the tagging part of the image. You know, you up load an image and there’s the title, alt, description, caption, and all that. Yea, I pretty much ignored that for a long time.
“The Title, Caption, Alt Text, and Description fields for images in WordPress are the most ignored and underutilized features that can improve your content and bring more people to your site. Images play an important role in web publishing, and WordPress makes it easy to add images to your content in several different ways. What you probably didn’t know is that taking a few extra minutes to fill in the “Attachment Details” for your images can improve their communicative value, create better user experiences for your visitors, and bring more people to your site.” – Morten Rand-Hendriksen
Only recently did I start to fill in the blanks here. Usually when I read about this stuff it just sounds like Chinese so I’ll let Morten explain:
“The alt attribute or “Alt text” is mandatory for images on the web but is often ignored because it seems unnecessary. This is unfortunate because the alt attribute is both important and powerful. The alt attribute is the text that displays when an image does not display. The general rule of thumb when applying alt text to an image is to describe in text what the image is communicating.”
Thanks Morten. For the image to this post, my alt text simply describes what’s in the picture: “Notebook, coffee cup, pencil.” < But I think this is wrong, hmm. I’ll figure it out.
“The alt text is there to describe image content and relate it to your overall content. While most visitors don’t see the alt text, search engines do and they index the images based on them. And as we move into a world of wearable devices that don’t always show images the alt text will become more important than ever before.”
(I’ve also discovered that this helps with people with special needs who can’t “see” the image).
Unsplash – Images are licensed free to use. For that, unsplash pics make up the bulk of my post images.
Canva – Canva helps me add my own unique touch using my own images. Usually seen during my EC Quote Friday Posts and my Guest Blog Posts.
Google Images – If you use Google Images, be sure your post is in accordance with the Fair Use Act. Because this blog is not monetized and contains educational content, images that are used from Google are according to Fair Use. See my Copyright Page to learn more.
My Own Pics – I also use my own pictures which you’ll be able to tell are mine because I’m not a professional photographer. At all. Not even close.
Photoshop – I LOVE mock-ups! In fact, that’s what I used for the pic to this post. If you want to create your own professional looking images for your business or blog, Photoshop provides a great way to do this using mock-ups. You can then use these unique images on your blog. All it really takes is a $10/ mo account and there’s a lot you can do even if you don’t want to upgrade. I’m still working on a basic Photoshop tutorial. Stay tuned.

Bitstrips – I also use bitstrips to cartoon myself and use them as blog pics. I fell in love with this last year (2015) when Colleen of Silver Threading (now Colleen Chesebro dot com) had me on her blog for the first time. She always uses silver cartoons and taught me how to use them. Since then, I’ve been obsessed with them. Now my cartoon mini me is incorporated into my blog which helps out a lot when I need a quick image and can’t really find one that’s available. It also adds a unique touch.
I’m writing you on my phone as I am in the midst of travel. This is my second city this weekend, transitioning from The Windy City to Memphis TN before back home again. So you’ll have to excuse any grammatical errors in this post. I’ll edit this later (don’t judge me).
Last year, I wrote an article on 5 Creative Ways to Headline Your Blog Post.
Today, I feel compelled to follow up. No, I’m not a blog expert. I am however tired of seeing poor blog headlines. A blog is not your personal diary. A blog is public. Yes, this means hundreds and thousands of people are potentially reading it. Yes, this means you may want to rethink your presentation. No, having thousands of followers doesn’t mean you’re doing it right either.
I know people blog for fun, that’s cool. I also know people blog privately. I don’t understand that. Blog and private just aren’t compatible. Nothing online is private, not even what you think you deleted. Think of a newspaper headline. Your blog is today’s newspaper. Its also your first impression.
At minimum, be sure to capitalize the first letter in your first word and the first letter in your last word.
Ex. I love Cookies
I tend to capitalize the first letter in all of my words (with the exception of a “to” here or a “the” there). It looks neat and professional this way.
Ex. I Love Cookies
If you proofread nothing else, proofread your headlines. If words in your headline aren’t spelled correctly its a bad first impression to the rest of the article. Blog Headlines are the first thing that draw readers in. In every post I open daily, it begins with my interest in the title. What makes me click onto the blog site? The title alone begs me to ask one question: “Why should I read this NOW?”
I know I’m gonna get a lot of flak for this but it is what it is and like I say, there are no rules for blogging. At least not that I know of. However, too many Hashtags in a headline are annoying.
Hashtags are great when it comes to sharing on social media, yes, but when you read news articles online, rarely do they include hashtags. It just looks extremely unprofessional in my humble opinion. Hashtags don’t belong in blog titles, they belong in the tag section of the post. Will they drive more attention? For social sites like Twitter, sure. Like I said, I’m no expert so I’m not saying it doesn’t work. Yes, your post title will come up if someone searches that hashtag. Possibly. And yes, word on the street is that hashtags help with auto tweets. The question is, however, if it works, just how effective is it?
I have not, to date, discovered data that indicates usage of hashtags in the blog title increases the visibility of the post beyond the tags we already have. Understand what I am saying here. I am not saying they don’t increase visibility. I am saying that thought Hashtags makes it useful for social sharing, there is no data that I’ve seen that indicates this these Hashtags (those in the headline) produces a better result than tagging your blog post the traditional way. That is, attaching them to the tag portion of the post in the WP dashboard. The problem is not one or maybe even two hashtags. The thing that makes them so unattractive is the four, five, and six hashtags as the headline to a post.
Four, five, and ten hashtags in a blog post is a turn off. One hashtag is OK if you must include tags.
I know we use them to draw more attention to our blogs, but coming up with attractive blog headlines is part of the experience and using hashtags just seems like a cop out, especially for writers. Writing is what you do. Come up with an attractive blog headline for your post instead of a bunch of sloppy looking and unexciting tags.
Entire quotes, complete sentences, and whole paragraphs don’t belong in blog post headlines. Its extremely unattractive to readers and makes us exhausted before getting to the article. The purpose is to create blog headlines that make us click on to your blog site. If you’ve given us the entire post in a title, what’s the point? Keep in mind also that even if we like the quote, we can do this through the reader. This means though liking the post, we have not visited the blog which defeats the purpose or at least to me.
I don’t just want you to preview me, I want to gain views by producing quality content that compels readers to click on to my blog site. If readers enjoy their visit with me, I hope to gain subscribers. I am not here to play games. I am here to win. Are you?
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