Be my guest: Yecheilyah Ysrayl – Platforms Made Easy – A Simple Look at Platform Building for Aspiring Authors

My guest post on building platforms. (I am off today. Will share across social media tonight).

*Comments disabled here. Meet me on the other side!*

Sue Vincent's Daily Echo

a-simple-look-at-platform-buildingNote: This article can apply to ANYONE just starting a business, not just writers, who would like to understand more about platform building. Just replace writer / author with your profession.

Platform building is not something we writers want to hear about AGAIN. Honestly, we all really just want to write books, publish them, and then crack open bottles of wine to celebrate. Next, we wait. And wait. And wait. What are we waiting for? We’re waiting for the readers to come of course, isn’t everyone? No. Some people have readers before they even come out with a book flocking to their Amazon pages or Author websites to buy. Some people do not have to build a fan base after they’ve published a book, tweet until their fingers ache, or spam their family and friends on Facebook. Some people seem to just have thousands of readers already lined up at…

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Self-Publishing – Laying Bricks Ep 4: The Pathway

Laying Bricks(1)

People lay bricks for many different reasons. Whether you are building for a brick home, a drive through, or storefront, the process is the same. Like mathematics, as long as you have the basic formula for masonry you can succeed in brick laying. As long as you remember to add, subtract, multiply, and divide you can solve any seemingly complex mathematical equation. Unless of course you’re like me and you hate math.

Nonetheless, Self-Publishing is the same way. Once you’ve established the basics of building a book, you can do so repeatedly and that is what this series is all about. Everything else is just an add on. You may have built a house but it doesn’t have to stay the way you built it. You can add rooms, roofing, or extra bathrooms if you want.

Now that we’ve written a well written story, gotten it edited, beta read, and critiqued, now what?

Advanced Reviews, Pre-Launch

This episode took me a little longer. It took me longer because writers can do this in many different ways. Self-Publishing doesn’t have any official rules and for that this step can in fact also include marketing and promotion. To keep things simple, let’s just focus on building the book first. So, in this episode of Laying Bricks it is time to pull out your multipurpose hat.

Advanced Book Reviews

Once your book is the way it was meant to be, it is time to send it off for advanced reviews. This process is most important as it helps you to garner reviews in advanced. In this way, by the time the book is released, your reviews can help the book to sell. With Indie’s doing everything themselves, reviews give us room to depend on some outside help.

When deciding who you want to review your book, there are a few things to keep in mind:

Genre – Not a neccessity, but can be very helpful. When someone reviews your book who is actually part of that books genre— let’s say a fan of Historical Fiction reviewing your HistFic masterpiece—you have a better chance at expanding your audience. This isn’t to say anyone can’t review you at all, just that those of your genre makes it that much better. When you desperately send your book out to anyone, you increase your chances of marketing your book to the wrong audience.

Desperation – Speaking of desperation, don’t be desperate. I know, desperate times cause for desperate measures! However, take some time and be a little strategic about who you send your books out to. Target people who are not only in your genre but who have a passion for books with a genuine love for reading. Visit their websites and blogs to make sure they’re a real person, that they’ve reviewed books before, and that their subscriber number is decent. Listen, don’t get the wrong idea here. I’m not saying it’s all about the numbers because its not. I’m saying you want to get the most of the experience.

While we all have to start from somewhere, quality attracts quality. The whole point of reviews is to help the author. That said, make sure there’s enough of that reviewers’ blog traffic to make a difference for your book in some way. If you choose to pay for a review, make sure the prices are reasonable and that the person or company is well-established. There are lots of frauds out there and people taking advantage of Self-Publishers and you wouldn’t want to cause any unwanted attention to your Amazon account.

Follow The Rules – Every serious Book Reviewer has a list of rules and regulations to accompany their services. Paid or not paid, Reviewers must have a policy in place. This is important because books take up a lot of time. As much as I love to read, I cannot possibly read every single book that comes my way. In addition, though reading books is personal, even it requires some order.

  • Research the reviewer < Make sure they are real people and not weirdos. Yes, weirder than me.
  • Submit your request exactly as their policy states.
  • Pay special attention to the books they do not accept so you don’t get an email back and become that guy. Or girl.
  • Address the reviewer by name, make it personal. Try not to sound thirsty or in other words, desperate (even if you are).
  • Follow their blog, follow their social media. Make sure this reviewer’s energy and the vibe is fitting for your book. This isn’t to say reviewers don’t read a wide range of material, it’s just about you the author being strategic and getting the most out of the experience.
  • Consider the reviewers time. Yes, they are agreeing to read books for free but you aren’t the only person in the world. Reviewers get tons of emails a day from Indie Authors requesting reviews. Keep in mind that there may be a line. As such, if your book is 300 or more pages, don’t expect that reviewer to finish it in two weeks. If you have a deadline, be sure to contact the reviewer far enough in advance to meet your deadline and be realistic about it. Reviewers may read fast on their own leisure time, but to review a book is to study it enough to give sensible feedback. No, it’s not an academic assignment or anything but it’s not a race either. Give people time to really read it if you want to get the most logical feedback. If you want us to scan it and throw some stuff together, we can do that too. Your choice.
  • Don’t be rude. With the exception of a few because I know there are some, most of us to include yours truly, do not promise 5-star reviews. In fact, we are not reading your book in exchange for a glowing review at all. If the book is not up to par do not expect to be lied to unless of course, that’s your thing. If a reviewer gives you a low rating, don’t curse them out. Try to understand that whether the book was good or not they invested something they can never get back: Their time. They’ve done you a great service. Take the advice and use it to further perfect your work.

Pre-Launch Strategy

First, what is a pre-launch strategy? According to The Marketing People:

“Premarketing is the foundation stage of any marketing plan to enable business development. Prior to any marketing, SEO or social marketing, this step ensures that you have the right brand. The right website, stationery, brochure/catalog and other related sales and marketing tools in place. To ensure you capitalize on your ongoing marketing and sales team activity.”

In addition to garnering advanced reviews, you need something to do while your book is being read. This is a great time to start pre-launch strategies.

I hope that by now you’ve already established a few things:

  • Blog / Website
  • Email Newsletter
  • Social Media Accounts

If you do not already have these stop writing right now. Yes, step away from the computer, put the pen down and grab the laptop. Now go to your room young man / lady. Yes, you. Close the door and don’t come out until you have social media accounts up, a blog or website, and an email newsletter.

When I first started publishing, I followed the following trend:

  • Write book
  • Publish Book
  • Tell people about book (quietly)
  • Wait for people who I didn’t tell about the book to find me

This isn’t wrong necessarily (well, the last one is), it’s just out of order a bit. It’s not how you promote, it’s when. Marketing and Promoting your book when it comes out should just be one aspect of it. In last week’s article Planning Book Releases in Advance, we spoke a little bit about this. That is, planning for your books arrival at least six months to one year in advance. Plan for your books release before, during, and after the book is written.

If you haven’t done so, no worries, there is hope.

If you have not taken the time to plan pre-launch strategies for your book, do so now while your book is being read.

  • Build a Fan Base

OK, so your book isn’t out yet but what are you doing to prep people for it? This is a question I ask myself every day.

Social media is not really about selling books even if you’re like me with an online bookstore. Social media is about building relationships. As a result, these relationships lead to sales in an indirect kind of a way. Writers of books are supposed to be experts on the subject matter in which they are writing. This means that writers can utilize other writing methods to help draw attention to their book without constantly talking about the book itself.

No matter what your area is, sharing insight on that topic helps to build trust and interest in people. Writing flash fiction or sharing excerpts helps people to get used to your voice and style, posting articles, news clips, and other things help people to understand your passion and focus as well. As a result, they’ll be interested to see what that book is about.

There’s no guarantee they will want to buy the book but a relationship has formed and relationships are what you want.

  • Special Offers

While your book is being read, you can also offer something exclusive in preparation for your books release. Let’s face it, everybody wants to be exclusive and official (lbs). Make people feel special by giving something away ahead of time. Though a pre-order of your book is nice (especially a signed hardcopy), try to do something different. Give away a small journal, amazon gift card or Starbucks gift card. Whatever it is, put some effort into it. Let your genuine love for the people shine through (people can tell if you’re just being phony because you want them to buy your book). If you give away a book, make it an exclusive super-duper official one. Make sure we know that only the best of the best can qualify for this baby here.

  • Book Cover Design

We’ll speak more about this next week, but this is a good time to get started on that book cover design!

Remember: Pre-Marketing is the first stage to business development. As an Indie Author, you are that business.

I know its not much, but I sure do hope that this information has been helpful. As always, I am following my own advice and am passing along information in my journey as I learn. I am always humbled at whomever wishes to join me.

Be sure to subscribe to my email newsletter for more tips, updates on my upcoming projects, free excerpt chapters and articles not yet published to this blog, book promotions, and more.

Next– Let’s Paint the House!

Next, we’ll talk about decorating your brick house. 

Disclaimer. Everything I share on Self-Publishing is always based on my own experience and research because I believe you can’t advise people on stuff you haven’t really tried. It’s just best if you’ve walked those shoes. So, that said I do not profess to be an expert. There are too many of them out there for you to glean from. Now, should you find information on this blog useful? Whoo hoo! Go for it.

Missed the first three episodes?

Laying Bricks Ep 1: Guide The Bricks

(About Focusing on the Story)

Laying Bricks Ep 2: Mortar

(About the Revision)

Laying Bricks Ep 3: Cutting The Excess

(About Editing)

Hot PBS Self-Publishing Topics to Date:

Yecheilyah Ysrayl is the YA, Historical Fiction author of The Stella Trilogy. She is currently working on her next book series “The Nora White Story” about a young black woman writer who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release spring, 2017. For updates on this project, sneak peek of chapters and the pending book cover release for this project, be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.

Show and Tell – The Show vs Tell Debate Critiqued

A wise man once asked a simple question: “What is water?”

A few people gave their answers. Some said “H2O”. Some said, “a transparent liquid found in lakes, oceans, and seas.” Other’s said, “a chemical substance.”

The man smiled. “None of the above.”

The people’s brow buried deeper into their foreheads and their mouths twitched, “what?”

“Don’t give me the name or what you’ve been told it is made of,” said the man.

“Tell me what it is.”



Self-Publishing is a lot like life, there is a question behind everything we think we know. There’s a lot of advice in the Indie Author community. What if I told you that not all of it was good advice? Or shall I say, not all of it is wise advice? It may be useful advice, but is it wisdom? Do we actually know what water is? We do not.

What is the most talked about thing in this community? What is that thing that people just can’t stop talking about? Yes, the Author Platform is one, but what’s another? That’s right, “Show, Don’t Tell.”

Hold on to your seats. A lot of you are not going to like this:

What if I told you this was not very good advice?

I didn’t say it wasn’t useful advice. Advice is subjective like that.

Let’s establish the facts. New authors indeed tend to lean more toward telling than showing and this is a problem for readers because it makes the story difficult to get into. The author’s purpose is to make the reading as easy and as effortless as possible.

Please, for the love of all that is set-apart, make sure your script does not read:

“I walked up to the coffee machine. I grabbed the pot. I walked over to the sink. I filled the pot with water. I put the pot back and turned on the machine. Brandon calls me from the other room. What does Brandon want?”

Everyone say it with me:

“Don’t tell me the moon is shining; show me the glint of light on broken glass.”

Anton Chekhov

Great advice.


I sympathize with staunch “Show, Don’t Tell-ers” because I’ve come into contact with many books that sound just like that example. All the author did was told me what was happening (like one big summary) and bored me to death. My brains shifted in my skull, turned into liquid and oozed from my temples. Gross, right? You don’t want to gross your reader’s people.

Here is wisdom: Show AND Tell.

  • Showing – Writing vividly with detailed images, sensory information, and/or dramatized action
  • Telling – Writing in abstract summaries or simple statements

It is the secret no one is talking about.

Or, almost nobody.

Kristen Kieffer wrote a most excellent post on balancing show and tell and I will quote her in this post because ya know, no need to reinvent the wheel. Though I’d already written this article as a newsletter for my email list long before I read Kristen’s article, I am glad I eventually came across it as it further solidifies my point and now I can use some of her examples as a reference. Kristen Lamb says:

“As writers we are often guilty of too much brain-holding, of coaching the reader. We want to control every emotion, perception and description yet often less is more. When we leave blank space for the reader to fill in, the fiction can have room to blossom into something unplanned for. The story becomes richer and the experience more visceral because it transforms into an echo of the audience’s self-projection. Thus instead of one fixed interpretation, we get countless.” – Kristen Lamb

Aside from both Kristen’s and a few others, few people are talking about this aspect of balancing show and tell. Because of the show vs. tell debate authors are now showing us everything but their booty cheeks. That’s not what show means and makes the story sound just as boring as too much telling. It’s called Storytelling for a reason. You are supposed to tell a story.

The difference is not eliminating telling. You don’t want to show and not tell. You want to balance the amount of telling and showing. The straight action works no more than no action. Your characters just can’t be running all over the place, they need quiet, emotional times too. Balance is key.

Storytelling came from the oral traditions of passing along information by word of mouth. It is the days where your grandmothers and great-grandmothers told the stories of their childhoods. It’s when you sat at their knees to learn of the world that existed before you.

The easiest way to understand this is remembering that Telling gives us the statement, in other words, tells us something is done. Whereas showing is the demonstration of how something is done. That said, why is Anton’s example so popular?

“Don’t tell me the moon is shining; show me the glint of light on broken glass”.

 –Anton Chekhov

When I first read this quote, I pictured a triangular piece of glass that fell from a window and is now sitting on a street corner under the moon. It rained earlier, so it sprinkles the glass with droplets of water. I can tell by the position of the glass and the tiny pieces of gravel because something bad happened. This caused the glass to shatter and yet, there is the light shining through all the brokenness. The story is not over because there is hope.

The moon is shining, tells me what is happening, but the glint of light on broken glass shows me how it happened. (Or at least how I imagine it happened.) It is a demonstration versus information. Don’t tell me they shot the woman in a restaurant. Show me the sweat on the palms of her hands and underneath her armpits, the perspiration sliding down her temples; the tears rolling down her cheeks, and the shakiness of her hands as the pistol is pointed at her head.

Telling is Just as Important

In the words of Steven Moore, who left a comment on the article 5 Examples of Bad Writing Advice from Great Authors:

“You should only provide enough detail so the reader can participate in the creative process by forming their own ideas about characters.”

Telling is just as important as showing and it is because of this being left out that makes “Show, don’t tell”, strange advice. It just doesn’t explain the entire matter. I need not know every single thing that is happening in the restaurant. You don’t have to show me the fly on the windowsill if it’s not relevant to the story.

A general rule of thumb is to show only when it has something to do with the story. Bernice McFadden does a most excellent job at this in This Bitter Earth. Everything mentioned in this book connected somehow. There is nothing mentioned that is insignificant to the story and no question that is not answered by the end of the novel.

Telling is making a statement without the drama. “She touched the pillow.” That’s telling. We don’t learn how she touched the pillow or what she thought when she touched the pillow, we are just told she did and it’s enough. We need not overdramatize her touching of the pillow.

It’s a matter of knowing when to show and when to tell.

Let’s refer to an example in Kristen Kieffer’s article:

Too much showing:

“His eyes were like the sea during a storm, dark blue and tumultuous. His jaw was chiseled like marble, his nose sharp and strong. His golden locks glimmered in the sunlight as he carried the boxes, ropy arm muscles rippling beneath the crimson fabric of his t-shirt.”

I enjoyed reading that actually, but, I am learning something as well. Because I love poetry, I can sometimes show too much! Good thing we have beta readers and editors. Moving on…

Too much telling:

“His eyes were dark blue. His shirt was crimson red. He had a prominent jaw and big muscles. I watched him as he walked into the office, holding a box with his name on it.”

As you can see, too much telling is BORING. My brain is shifting…

Showing and Telling:

“His eyes were dark blue, as tumultuous as a storm at sea, a stark contrast to his cheery crimson shirt. He had that classic Adonis look so many girls admired. Chiseled jaw, strong nose, ropy muscles, I admired them all as he carried his box of belongings into the office.”

“His eyes were dark blue (statement), as tumultuous as a storm at sea (description), a stark contrast to his cheery crimson shirt (description). He had that classic Adonis look so many girls admired (statement). Chiseled jaw (description), strong nose (description), ropy muscles (description), I admired them all as he carried his box of belongings into the office (statement).”

Now that’s a tasty description. Want to create the same in your writing? Kristen advises we use the following formula:

1 Statement + 2-3 descriptions = Balanced writing

I love this advice and will be incorporating this nugget of wisdom in my own writing.

Reading to Write – Message for Aspiring Authors


Earlier this week, as I scrolled through my email, I came across my girl Lisa’s Guest Blog Post  on the importance of having a good story line when writing erotica.First, I invite you to check out Lisa’s post (especially if you’re an Erotica writer) to get a better understanding of what I’m about to say. Lisa drew me in and nailed it. I’ll definitely be reading up on her upcoming series. Check her post out here.

One of the reasons I don’t review Erotica (I do read it occasionally, I just don’t review it) is because I’ve had bad experiences with Indie Author writers of this genre and not just Erotica but also Urban Fiction. Many of the writers who are emerging now showcase a variety of books that have bomb book covers and invite you in to read. Sometimes I just sit back and scroll through Google looking at book covers! They’re really nice. In fact, that’s what happened to me. This one cover was so enticing I just had to see what the book was about. Then, I got into the book and I’ve never been able to finish it. Needless to say, I was turned all the way off.

When I finished reading Lisa’s post a thought struck me, “They’re not reading.” It occurred to me that there are many people who write strictly from their own experiences and backgrounds, which is great no doubt, but is it enough? Are the stories really up to par? Or is it just that relatable aspect that we love and support? From a genuine writing perspective, are these books well written? Many of them are. But many of them are not.

I love how many of these books capture the gritty realness, but I’d be remised if I didn’t mention that I also see that something is missing. That missing link is reading. Many new writers, especially of Urban Fiction though not strictly UF, do not read books to write books.  In addition,  many of us are just not broadening our reading shelves. Many writers who write these books only read these kinds of books. This isn’t a bad thing but for writers, is this enough? The truth is no, it’s not. Don’t get me wrong, I enjoy UF and applaud Urban Fiction’s impact on the increased reading of teens. Because of Street Lit, for instance, black teens are coming into libraries, checking out books, and increasing the number of books read.  However, for Indie Authors venturing into this genre reading books that are actually not well written, this provides for those readers no nurturing of the skill.

If you plan to write a book, it’s not enough just to read the kinds of books that you love. It occurred to me, after reading Lisa’s post, that there’s a host of young writers writing books who have never been readers and never plan to.

Note: There is NO such thing as being a writer who does not like to read. This is not judgement. This is fact. It is the same as saying that you like to teach elementary school but you don’t like children. How can you ever learn to write if you don’t read? Anyone can write and I encourage many young writers to do just that. However, to craft, a story of your own that is truly engaging will require you to study how other writers have done it. This can only be done by reading other writers.

Reading helps writers with:

Story Structure and Dialogue Tags

I didn’t learn about how to structure a basic story from a classroom, I learned it from a book. Writer’s don’t have to have a Masters in English or a Bachelors in Creative Writing. All we have to do is read more. It was books that taught me about dialogue tags before I knew what they were (not college). Sure, I didn’t know what it was called, but I did know how they were to be written.

“Writing in The Guardian, Dan Hurley pointed to recent studies confirming that the relationship between reading and intelligence is so close that it could be symbiotic. Listing out three types of intelligence most recognized by psychologists, Hurley stated that people who read overall performed better on all fronts.”

Why do you think brothers come home from Prison geniuses? All they did was read.


Speaking of story structure, a lot happens to a reader subconsciously that is then spilled into his / her writing. When a person reads, he or she is processing everything about that book to include the plot. You can learn how to write a good plot even if you haven’t been in school. Even if you knew nothing about the grammatical rules and even if you don’t understand it. Read more and you will learn from your teachers in ink: Authors.


Study the language of the book and the style of the writer. Look at the vocabulary, how does the writer use the words? As a writer words are your everything anyway so you want to know how to use them. Don’t just read books to hurry up and finish them just so that you can say that you read it. Take your time with it so you can study it. Pay attention to what the author did with the words, how they made you feel, the symbolism, and multiple meanings. I have books I’ve been reading for a while now because I am studying them. I need to take my time and process how this bestselling author delivers.


I hear a lot about inspiration in the blogosphere but did you know that reading is the secret weapon of inspiration? Yes! Whenever you get writer’s block or can’t decide what to do next, read. It’ll jump start the creative juices. There is a way this works, though: As you read and come up with ideas, write them down! Remember, don’t just read, study what you read. Reading is the most powerful form of research for a writer.

Holding onto Hope – Owning Your Blog / Writing

Holding onto Hope, blogging, writing

I decided to take a much-needed break from revising my manuscript and sat down to watch a couple episodes of Fringe (now my new favorite TV show. Yes, I know, it came out years ago but I’m new to this). After retiring to my bed and scrolling through Pinterest I was forced to deal with the thought that has been lingering in the back of my mind. The thought was doubt and as I struggled to ignore it, I knew eventually I’d have to face this beast, stop being lazy, and rid it from my consciousness.

As I sit here, typing this, I know I would reread it gazillion times before drafting it in WordPress. I will then preview it a billion more times when it’s drafted in WordPress and I’ll be sure to choose the Justified button for my paragraphs so they look nice and neat. If it’s anything like my usual posting, it’ll be revised in the draft five to six times before I actually push publish and even then I’ll go back to reread it as if I’m not the person who wrote it. I’ll read it on my laptop and then again on my mobile just to make sure it’s formatted correctly. I’ll probably then proceed to share it on social media and go look at it. You know, just to see if it looks right.

If this sounds a bit OCD, then diagnose me now because it’s not an embellishment. Yet despite how hard I strive to ensure the proper crafting and delivering of content online, I sit here and find myself the victim of “what if?” The truth is that I am on the brink of stepping outside of that comfort zone and I’m starting to wonder if I’m good enough. Will the confidence I know I need as a writer be mistaken for arrogance?

Can I be trusted with the responsibility of giving advice or do my readers scan my posts and think that I’m a fool? Yes, I know these thoughts aren’t true and yet, I found myself embracing the possibility that maybe I look silly writing about things that others are so much more knowledgeable of. I sit here and I publish a post with the passion and the authority necessary to own it and yet, I cannot help but wonder.

But then I got a wake-up call. One from Emily Dickerson and one from Verily Mary.

‘Hope’ is the thing with feathers—
That perches in the soul—
And sings the tune without the words—
And never stops—at all—

I realized as I read these words, that if I am to accomplish anything of significance at all, then I must buckle down, rooting myself in hope, the songbird of my soul. As one of my sister’s so eloquently put it, “Hope is your anchor. Stay tied down in your faith.”

Additionally, this was solidified by a post I ran across prior to writing this post. As I stated, I was scrolling through Pinterest and discovered the blog of Verily Mary. Specifically, her post on:

Truths Every Self-Expressive Writer with a Blog Needs to Hear

…brought me back. I’ve always published posts on this blog with a certain level of ownership and I realized after reading Mary’s post that it’s not about being puffed up and proud (which I make a consistent effort to stay away from at all cost), but only that writers must own their writing with that same level of authority and devout seriousness or we won’t make it.

Tonight I was reminded that if you know you put your all into something (not just your C work, but your genuine all), then there is no need to feel shame. Mary’s words, like my sister’s, spoke life and I offer them to you with the hope that they’ll inspire you the same as they inspired me. Hold onto Hope and never give up:

“I say all of this to say be gentle with yourself when you write online. Aim for excellence while understanding that you are a different beast altogether when it comes folks like you writing in the blogging world. Your writing may be just as meditative and self-reflective as it is logical and analytical. And just because your type of brand or niche is not as saturated or mainstream does not make it less valid. Keep playing your heartstrings and continue to let their songs spill over on your blogs. Whether 10 people or 1000 people hear them, they still make a sound. And in the end, that is what truly matters.” – Mary, Writer, Blogger

#Multi-author promotions. Reasons why you should be thinking about them #amwriting

Team work makes the dream work!

Lit World Interviews

Hi all:

I have taken up an external project with tight deadlines to work towards and that means sometimes I have to improvise more than I like, but I thought I could share a few thoughts on the possible benefits of joining in with other authors to promote your work, organize events, giveaways, etc.

Even if you’re a skilled marketeer (I am not), there are advantages to working as part of a team.


In no particular order:

  1. You can share the organizing with others. Different events are organized differently, but it is possible to share and delegate responsibility for different parts of the event to different people, or you might just join in and follow instructions if you’re not a strong organizer.
  2. You can join forces and share skills to create a great event. You might be very good at visuals but not good at keeping track of…

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