I’m writing you on my phone as I am in the midst of travel. This is my second city this weekend, transitioning from The Windy City to Memphis TN before back home again. So you’ll have to excuse any grammatical errors in this post. I’ll edit this later (don’t judge me).
Last year, I wrote an article on 5 Creative Ways to Headline Your Blog Post.
Today, I feel compelled to follow up. No, I’m not a blog expert. I am however tired of seeing poor blog headlines. A blog is not your personal diary. A blog is public. Yes, this means hundreds and thousands of people are potentially reading it. Yes, this means you may want to rethink your presentation. No, having thousands of followers doesn’t mean you’re doing it right either.
I know people blog for fun, that’s cool. I also know people blog privately. I don’t understand that. Blog and private just aren’t compatible. Nothing online is private, not even what you think you deleted. Think of a newspaper headline. Your blog is today’s newspaper. Its also your first impression.
At minimum, be sure to capitalize the first letter in your first word and the first letter in your last word.
Ex. I love Cookies
I tend to capitalize the first letter in all of my words (with the exception of a “to” here or a “the” there). It looks neat and professional this way.
Ex. I Love Cookies
If you proofread nothing else, proofread your headlines. If words in your headline aren’t spelled correctly its a bad first impression to the rest of the article. Blog Headlines are the first thing that draw readers in. In every post I open daily, it begins with my interest in the title. What makes me click onto the blog site? The title alone begs me to ask one question: “Why should I read this NOW?”
#3. Ditch The Hashtags
It just looks extremely unprofessional in my humble opinion. Hashtags don’t belong in blog titles, they belong in the tag section of the post. Will they drive more attention? Maybe. Like I said, I’m no expert so I’m not saying it doesn’t work. Yes, your post title will come up if someone searches that hashtag. Possibly. And yes, word on the street is that hashtags help with auto tweets. The question is however, if it works, just how effective is it?
I don’t see data that indicates usage of hashtags in the blog title will increase visibility beyond the tags we already have. Three, five, and ten hashtags in a blog post is a turn off. One hashtag is OK if you must include tags. However, thats pushing it too. Coming up with attractive blog headlines is part of the experience and using hashtags just seems like a cop out, especially for writers. Writing is what you do. Come up with an attractive blog headline for your post. Hashtags are sloppy looking and unexciting.
#4. Too Lengthy
Entire quotes, complete sentences, and whole paragraphs don’t belong in blog post headlines. Its extremely unattractive to readers and makes us exhausted before getting to the article. The purpose is to create blog headlines that make us click on to your blog site. If you’ve given us the entire post in a title, what’s the point? Keep in mind also that even if we like the quote, we can do this through the reader. This means though liking the post, we have not visited the blog which defeats the purpose or at least to me.
I don’t just want you to preview me, I want to gain views by producing quality content that compels readers to click on to my blog site. If readers enjoy their visit with me, I hope to gain subscribers. I am not here to play games. I am here to win. Are you?