Hulu is about to release an exciting new series based on Octavia Butler’s book Kindred. This will open the floodgates to new interest in the book and a host of new readers.
Kindred was first published in June of 1979, which means there are new generations of readers who have probably never heard of it or read it.
This brings me to one of my favorite sayings:
“Your book is always new to the people who have never read it.”Yecheilyah
But what does this mean?
Books are eternal in that no one has read every book in the world, which is why classics like Kindred are still being discovered.
Your book is not only new when you first publish it. It is always new to fresh eyes.
Here Are Some Ways of Resurrecting Your Backlist:
Update the Cover
Updating the cover can be an exciting way to reintroduce your older works. Has the market changed? Can your book compete? Take the time to consider what’s selling in your genre.
Because believe it or not, books are judged by their covers!
Repurpose Into Other Formats
Is your book available in every possible format? Paperback? Hardcover? Ebook? Audiobook? Bring your older book back to life by repurposing it into a different format to reach new readers.
Bundle It, Offer Discounts / Freebies
Book bundles are great for a series but can also work as a way of offering several of your books at a discounted price.
You can also offer discounts on your first book in a series or lower the price of an older book when a new book is about to drop.
Buy a New Book, Get an Older One Free!
Another cool idea is to give a book away free in exchange for an email or offer a “buy the new book and get an older one free” deal.
Republish It / New Editions
Whether the first edition is riddled with errors or you want to add an alternate ending, publishing a new edition can bring more attention to a book you thought died on Amazon’s electronic shelf.
I have long wanted to republish my very first novel, a Sci-Fi Thriller. I hope to reintroduce her to the world in the coming future.
The moral of the story is even if you published a while ago, you can still push your backlist to new readers.
Because, and I think it is safe to say, books never die.