Social media is a powerful vehicle for publishing short-form content that people can digest quickly and easily. We are all lazy to an extent with short attention spans.
Which is why I love blogging as a way of publishing long-form content.
It gives writers a chance to fully express the completeness of their thoughts. And, if you are long-winded like me, I enjoy being able to thoroughly add context to my thoughts with examples to nurture further understanding.
Blogging also helps me to keep writing in those spaces when I am not actively writing a book. (I wrote more about that here) This is important because it means I can continue to sharpen my writing skills (through actually writing) and engage with others even when I haven’t published anything new.
But there’s an exciting twist!
Blogging has, so far, helped me to publish two books, with another on the way. That’s because, unlike static websites, blogs are updated regularly, allowing people to leave immediate feedback and share. Authors can see how their content performs in real-time, producing invaluable information they can apply later.
One of the most powerful ways blogging helps me is my ability to repurpose the content I publish here into larger works. Thus, even when I don’t think I am laying the foundation for new works, I am!
The Women with Blue Eyes, I am Soul, and Black History Facts You Didn’t Learn in School (2023) are all descendants of my posts on this blog over the years. The latter is based on my Black History Fun Fact Friday series and will be the biggest project to come out of The PBS Blog.
I like to say that reading and writing are a partnership, and blogging is the perfect bridge where we get to see how our thoughts have communicated with readers.