It’s time for another blogging tip!

We have already talked about one cool strategy for busy bloggers. I want to extend that conversation by making it easier for those new to blogging to discern if what you are posting is valuable and high quality.

For the record, I am not one of those who think you have to post every day, not on social media and not to the blog. Wasted time is like wasted money, so I will not post or recommend posting just for the sake of posting.

We are not doing all of that.

What we are doing is posting consistently enough to be present enough to serve our audience.

Whenever we post, we want to add value, and adding value only means educating, inspiring, or entertaining your people.

• Educational
• Inspirational/Uplifting
• Entertaining

A fourth category could be Edutainment – Educating through entertainment. Thank me later.

To do this would mean that you must be deliberate about the content you publish.

What does this mean for blogging?

To be deliberate means to have an intentional and purposeful focus. It is the opposite of being fake and posting just to post. It means posting what is important to you and what is helpful, inspiring, or educational to others while somehow making sure it ties into your brand.

I published I am Soul on December 20, 2017. This was intentional, as December 20 is my late mother’s birthday. She was alive then, and I wanted the book to be a dedication because she had been through a lot that year.

I know value is a big buzzword these days, and sometimes it can sound so complicated, but it’s really not all that deep. Posting content of value means you are posting what will uplift, educate, or entertain. Some examples include:

• Creative writing (poetry, short stories)
• Promotion for Indie Authors
• Posting a think piece on a hot topic
• Sharing some life lessons and experiences (as it is relatable to your brand)
• Posting a review of a book you read
• Posting something funny

Blogging doesn’t have to be a waste of time, especially if you are not getting paid to be here. Suppose you are making money from your blog or using it as an author platform to connect with readers. In that case, you definitely don’t want to waste your time publishing ten posts a week that doesn’t add value to your life or the life of others.

Choose a few days a week you want to post and make sure you are entertaining, educating, or inspiring us.

That’s it.

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