Author Caution: Be careful putting all your eggs in one Basket

 
After experiencing multiple problems with Facebook the other day, amazon admitting to accidentally sharing people’s personal information, and reading Derek Murphy’s email about hacks, author websites and updating passwords, I think it’s time to publish a post that has been sitting in my drafts (and in my heart) for some time. It has also been a while since I’ve dedicated significant time to this blog and as we come upon the end of the year; I think it’s a good way to get us thinking about potential changes in 2019.
 
Be careful putting all your eggs in one basket.
 
 
When the stock market crashed in 1929, it shocked people. They couldn’t believe they couldn’t get their money out of the banks. It was like in the movies when there’s a natural disaster or alien invasion. Right before it all comes crashing down, life is perfect. A family is sitting at the table eating breakfast. Soccer moms are dropping their children off to school and dads are hoping for that corporate promotion. And then it happens, right there. You are at the breakfast table eating a bowl of cereal and your kitchen floor splits in half with your toddler on the other side of that half.
 

This is how quickly things change.

Life before the crash was great. People were doing well. People bought stocks with easy credit. During the 1920s there was a rapid growth in bank credit and easily acquired loans. People encouraged by the market’s stability were unafraid of debt. People were comfortable. So comfortable that they weren’t prepared when it all came crashing down. Not everyone was as affected though. The great depression didn’t affect poor people as much as those who had wealth because poor people were used to having nothing. Many of them were also already growing their own food, and already self-sufficient. They had to be innovative and entrepreneurial to survive.

There is a bitter and yet wry statement which was made by blacks about the depression. They said in the south that the depression had been going on for ten years before black people even know about (laughs)… knew it existed.”  – Maya Angelou
 
 

Social Media has made it possible to make millions with online-only businesses. No longer do you need a college degree or fancy training to start a business online. Social media and e-courses changed that. Writers can now publish their own books without a traditional publisher. Independent Publishing has been around for a long time, but Print on Demand took it to another level. Print on Demand services are platforms where authors can upload manuscripts easily and quickly online and order print copies of their books. Platforms such as Lulu, Kindle Direct Publishing and Bookbaby are examples. Not only is it easier than ever to publish books, but it‘s easier to make millions from social media alone. Professional Instagrammer or YouTuber are legit business titles now. College kids are dropping out to become YouTube stars and Insta-celebrities. Because of advanced technology you don’t need to understand code to build a website yourself or need a fancy camera to shoot a movie anymore. With a basic understanding of video editing you can do this with your iPhone.

Life is good.

But remember how quickly things change.

Social Media is changing. People are more outspoken about privacy and data use. Facebook is being more strict about limitations so it’s difficult to do any promotion without buying ads (and although we do it anyway, we’re not supposed to use our personal pages as business pages). Algorithms don’t show everyone‘s post and Facebook is losing readers because of problems like the one I faced the other day (where I couldn’t log in). Facebook is constantly down and Google+ and Createspace have already closed down. Although Social Media looks good now, I wouldn’t be surprised if it, like the stock market, drastically changed so that users have to either pay for accounts or it unexpectedly closed down completely. Poof. Gone. Tragedies often happen suddenly.

gold

“By the mid-1800s, most countries wanted to standardize transactions in the booming world trade market. They adopted the gold standard. It guaranteed that the government would redeem any amount of paper money for its value in gold. That meant transactions no longer had to be done with heavy gold bullion or coins. It also increased the trust needed for successful global trade. Paper currency now had guaranteed value tied to something real.” (Amadeo, K. 2018, 17 April. History of the Gold Standard.)

The history of paper money is worth the research and is too extensive to go in depth here but in short, the dollar began its decline on being backed by gold when the Gold Standard was suspended and even more after the Stock Market Crash of 1929. Paper money was only receipts that represented a certain amount of gold. When the Gold Standard was suspended more receipts were printed, printing receipts caused hyperinflation and money hasn’t been the same sense.

What does this mean / have to do with authors?

Putting your eggs in one basket is a phrase which means that one should not concentrate all efforts and resources in one area as one could lose everything. For Authors, putting your eggs in one basket could mean many things.
 

❌Using Social Media to build your business without a website

Investing in a business website is one of the most basic ways of running a successful business. Instead of just create a Facebook page or IG account, consider creating a website. It’s not expensive and can even be a one page website but it’s good to have. You can also use your blog as your website as we discussed before (because it doesn’t make much sense to spend money on a full website if you have one or no books out). Using social media without a website is putting your eggs in one basket because social media is not stable. Likes does not mean sales unless you have somewhere to direct people to purchase your books. Social media is not the final destination or at least it shouldn’t be. Social media is a doorway that must lead to a place. Your website is that place.

❌Only marketing and promoting your books online

“Social media is an important part of your business but it shouldn’t be the ONLY part of your business.” (The Six Figure Chick) The Six Figure Chick IG account is one of much value and she’s right. By only focusing on promoting and marketing and selling books online you are leaving money on the table. Although people talk about the death of print, radio and traditional media is still a big deal. There are still many people who aren’t tech savvy, still many people who prefer to visit libraries and bookstores, still many who prefer print books, and still many who want to see you in person or hear you speak. If you are already outspoken, this is an extra good thing for you. You’ll have no problem networking at events and meeting new readers. If you’re an introvert (like me), events help you to come out of your shell and meet new readers who can follow you online. My social media pages don’t have many followers but my numbers go up after every event. While I don’t think requiring your presence to make you money is wise (because I mean, the technology is here), scheduling at least one public appearance (such as a book signing) every now and again is a good way to meet your readers face to face.

❌Only publishing books. (Neglecting other ways of making long-term sustainable income as an author)

I recently attended the inaugural We Buy Black Convention in Atlanta where hundreds of black-owned businesses convened to support one another. There, I met Real Estate Super Agent Lisa Puerto, one of the featured speakers during one of the business talks (Jay Morrison was another speaker and Dr. Boyce Watkins was another speaker but I missed them). Long story short, my husband and I loved her passion so much that although we aren’t into real estate, we were ready to buy her book when she finished and got to chat with her after the segment.

Here’s the thing that surprised me though: her table was basic. Black table cloth, books and business cards. It looked similar to my table at the signing at Nubian books earlier this year! (see pic) There weren’t any fancy fixings but her line stretched down the hall and her business cards were getting picked up like candy. She had wowed us with her passion alone and her voice was big enough to outdo any banner. I say all of this to say I’ve learned that public speaking is how we as authors get the message out about our books. Instead of promoting the book, we could promote the message of the book and help people to understand why it’s worth their time to read our stories. It’s why celebrity authors go on book tours where they get to speak to the audience and despite how we feel about her, Omarosa sold the mess out her book just by talking about it!

The book is important, but it is not the only way of making money as an author. Once you’ve established yourself as an author and have started making waves with your books (please do this first), you can expand into other things such as teaching, coaching, and public speaking, as additional income sources. Only writing books is another form of putting your eggs in one basket because you’re limited to just one income stream. If you write full-time (no day job, no side hustle, e.g.) this is especially important. In striving to make a living from writing alone (once you’ve been established for awhile), it’s a good idea to expand your brand beyond just writing books.

❌Not building an email list

Email lists aren’t for everyone but in the event there is no more social media (blogs included), the email list becomes of great value alongside your website. It becomes another way for you to connect to your audience on a personal level. While I don’t have many subscribers I can say with the integrity I have more subscribes than unsubscribes and I am learning more and more how to better manage my team. Every business has an email marketing to accompany their business. I don’t know why writing has to be any different. Do you want to know why people don’t take Indie writers seriously? Because we assume the basic rules of running a business doesn’t apply to us. Yes, you can opt not to do certain things as there are no rules, technically. However, there are basics and you can‘t opt out until you fully understand the basics. A website, email list, social media, and a payment method are among the foundational basis of an online business. Your website is your home, your email list is your connection, your social media pages (includes blog) is your traffic and interaction, and your payment method/shopping cart is how you get paid. These are the basics. 
 
One of the many criticisms of the email list is that people don’t like to be emailed often. I have found this to be only a half-truth. Yes, people don’t like being emailed often but that is dependent on the kind of emails they are getting. I sit back and watch people send emails almost daily and I am not talking about struggling writers. I am talking about authors and business people with millions of dollars, people who have proven their value who send emails out very frequently. Dr. Boyce Watkins himself sends emails out it seems like every day and I open every last one. It’s not about how many emails you send, it’s about the quality of the emails you send. Spam is junk mail. Don’t send your readers junk. Your readers want to hear from you, they just don’t want to be spammed with useless information that means nothing to them and offers nothing.
 

❌Publishing on Amazon exclusively while neglecting other retailers

I think relying too heavily on Amazon is a mistake. I think a smart person would definitely have their books on Amazon but that they will also explore other retailers. It‘s about balance. Say what you want about them but having books on Amazon is just good business sense (you have to look at it the way readers do…they will search for your book on Amazon first before anything), but that doesn’t mean we have to only have books on amazon. One of the most valuable ways to sell your books is through your own author website! The reason Amazon is winning is that mostly we are promoting it. Our books may be present on other sites but if we aren’t promoting those links alongside Amazon, we cannot expect to see sales through those channels. How many times do you promote links to your book on Kobo? Barnes and Noble? Smashwords? Your own author website? If you’re honest with yourself your answer would be like mine, very little. If something were to happen to Amazon, do you know of any alternative ways of publishing? Have you educated yourself or are you only sticking with the zon? Publishing only on Amazon is putting your eggs in one basket because if amazon suddenly crashed it will take your eggs with it.

❌Wasting time arguing about whether Self-Publishing or Traditional Publishing is better.

These debates are a waste of time (this is coming from the person who doesn’t think anything is a waste of time) and forces authors into putting their eggs in one basket. Publishing Independently works for me but I won’t sit here and say that I will never traditionally publish a book if it came time for it. There’s a time and place for everything and I am at a place where Independent Publishing works well for me. I cannot say this won’t change because I cannot predict the future. There’s nothing wrong if you suddenly decided to go the traditional route or if you decided to self-publish because the value doesn’t change. You are still worthy no matter how you choose to publish. By making this out to be some type of competition we lose sight of what really matters and create self-imposed limitations. This bullet point is different from the others and may seem out of place but that’s why I must mention it. It’s a low-key way of putting your eggs in one basket. Self-Publishing is one basket and Traditional Publishing is another basket. You are not limited to just using one. It’s okay to keep your options open.

This post will be too long if we covered every single area of how we leave money on the table by putting all our eggs into one basket but here are some additional areas:

Neglecting audiobooks

Not developing a business plan for your writing business / not legalizing your writing business

Not listing your books on Goodreads or creating an Amazon Author Central Page

❌Discounting your books / products so much that it undermines your business

Consider not relying on one way of doing things. People say that you don’t own social media but that is true for everything online. You don’t own that blog no more than you own that email list, no more than you own those social media pages.

I have to say, when Facebook tripped, as it often does, I was so happy that I at least have a website and email list to direct people to. If I had to rely on my Facebook page only, it would have caused me to panic as Facebook not working would mean losing all my contacts. Social media is an excellent tool as I can sit here and write to people all over the world from my computer. But traditional media still holds weight and that face-to-face “old stuff” still works as an option to connect you to your readers. People thought farming was old too until it was the poor black farmers whose homegrown food fed them during the depression.

The eleven sons of Jacob survived and flourished because their brother Joseph, who had become second in command to Pharaoh through his gift of properly interpreting the Pharaoh‘s dream, had created storehouses throughout Egypt where the people could come and buy food. When his brothers left Canaan for Egypt, they could find refuge. Could we learn from this? Could we be the Joseph’s of our day? Or will we wait until the famine wipes out all we have?

In the Atlanta area? Join me for a book signing / poetry recital celebration in honor of the one-year anniversary of I am Soul! The event also features other authors as part of a Co-Advertising Campaign and takes place at the Medubookstore at the Greenbriar Mall from 2-5:00p EST on December 22nd.

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No Whining Wednesday – Laugh

Welcome back to No Whining Wednesday, the only day of the week where you do not get to whine, criticize, or complain. Today, we focus on not complaining for a 24-hour period. If you are new to this blog or this segment, please go HERE for our first post for a more detailed description of what this segment is all about.

The No Whining Wednesday Badge

Now I really wanted to share a good one today. There are many quotes and pieces of wisdom we can gain based on how important it is to laugh. But I wanted to find one that really spoke to the nature of this segment and will give us something to think about. It took some digging and there are some really good ones but the one I found that stuck out was this one:

“Laughter gives us distance. It allows us to step back from an event, deal with it and then move on.”

–Bob Newhart

In the first draft of this post, I mistakenly used wine instead of whine so that it read: “…you do not get to wine, criticize, or complain….

Lol

Good thing I went back over this. That was close. (Phew)

Laughter is everything and I believe that if you are too serious to laugh then you are too serious and your life is probably real boring. The next time you find yourself in a sour mood, try to find the humor in the situation. Of course, depending on the situation this will be harder for some than for others but if you concentrate on the positive then you will find it. It may take awhile, but you will find it.

I’m at a point in my life where I’ve come to appreciate positive affirmations and the high vibrations the universe puts out when we focus on the good instead of the negative. According to an article in Laughter is the Best Medicine, laughing really is good for your health:

Laughter relaxes the whole body. A good, hearty laugh relieves physical tension and stress, leaving your muscles relaxed for up to 45 minutes after.

Laughter boosts the immune system. Laughter decreases stress hormones and increases immune cells and infection-fighting antibodies, thus improving your resistance to disease.

Laughter triggers the release of endorphins, the body’s natural feel-good chemicals. Endorphins promote an overall sense of well-being and can even temporarily relieve pain.

Laughter protects the heart. Laughter improves the function of blood vessels and increases blood flow, which can help protect you against a heart attack and other cardiovascular problems.

Laughter burns calories. OK, so it’s no replacement for going to the gym, but one study found that laughing for 10 to 15 minutes a day can burn about 40 calories—which could be enough to lose three or four pounds over the course of a year.

This next one speaks to our quote:

Laughter lightens anger’s heavy load. Nothing diffuses anger and conflict faster than a shared laugh. Looking at the funny side can put problems into perspective and enable you to move on from confrontations without holding onto bitterness or resentment.

Laughter may even help you to live longer. A study in Norway found that people with a strong sense of humor outlived those who don’t laugh as much. The difference was particularly notable for those battling cancer.

I believe that hope always triumphs over experience. That laughter is the only cure for grief. And I believe that love is stronger than death.

–Robert Fulghum 

No Whining Wednesday – Edit Your Life

Welcome back you Non-Whiners! Ya’ll know how we do this, if you’re new to this segment or this blog, please read the first post HERE. Our goal is not to whine, complain, or criticize on Wednesdays.

The No Whining Wednesday Badge
The No Whining Wednesday Badge

So far, we’ve pretty much covered complaining and whining but No Whining Wednesday also means no criticizing.

Criticize – indicate the faults of (someone or something) in a disapproving way.

One thing about this is that it’s easy to see the faults in others. Even in writing it is difficult to see your own errors (i.e. the need of editors). Sometimes we need to apply this to life in general, that is, edit your life. “Your” being the key word here.

Criticism is sneaky and can roll off the tongue so easily. It can be done in many ways and even more so today than before since technology conceals much and through emojis and semicolons people roll their eyes and smack their lips. Speaking negatively under their breath while they throw up a smiley face.

If we really thought about it, we’d probably discover that we spend most of our day criticizing others.  We criticize the woman taking too long in the grocery line in front of us. We criticize the woman whose pants are too tight or shirt that exposes her breasts. We turn our lips up at the homeless man or the drunkard stumbling down the street. In our own thoughts, we do more criticizing than we’d admit outwardly and let’s not talk about writing! There’s a load of judgment here. The truth is that we can often see the splinter in the eyes of others but not the plank in our own. While we are pointing fingers, we tend to be far worse than the people we’re judging.

“Any fool can criticize, complain, and condemn—and most fools do. But it takes character and self-control to be understanding and forgiving.”

– Dale Carnegie

When I was in High School, there was the perception that the person who was the loudest and the most critical was the toughest and they often became the most popular. This perception could not have been any further from the truth. The person who talks a lot knows nothing. Likewise, the person who is so quick to judge others is a fool. Be not mistaken, it takes a strong person to be kind, gentle and forgiving in a hateful world. Seeking vengeance and refusing to forgive is just as cocky and critical as condemning someone for what they wear.

Today, focus on editing your own life before you point out so much as a missing hair from someone else’s.

Don’t BeStressed, #BeWoW – My BeWoW Post

be-wow-blogger

My submission for this week
episode of Ron’s BeWoW Blogshare is on mental strength and stability.
We often attempt to plan every second of our lives. As a result, our
minds are clouded by a conglomerate of possible and maybes that did not
turn out the way we intended. While preparation is good, over analyzing
and planning increases stress. You cannot relax long enough for things
to work themselves out smoothly because you’re too busy planning ahead.
You have no time for the present moment because you’re always thinking
about the next. Time then passes you by and before you know it today is a
memory. The question is now: what did we make of it? It is important to
work hard, and to fill each day with some kind of task but do not
forget to breathe. Don’t forget to smile. Don’t forget to hug the person
next to you or do something for someone else for a change. Let things
run their course as they were intended to. I understand this is easier
said than done and it may even require you to give up certain pleasures
for the sake of peace in your mind. This is important because the mind
is where it all begins, it is higher than the physical and where the
spiritual dwells. A lot of times we think we are weak in certain areas
when we’re not. The weakness instead is in the mind. It is clouded by
unnecessary burdens we place on ourselves. Plan, organize, and structure,
but go with the flow too. Don’t continue to allow yourself to
BeStressed because life is too short. Instead, clear your mind. It may
be hard to find, but try to discover the reasons why and let things
happen as they will without factoring your genius in the equation.

**************

And that’s my BeWoW for today. Yall be great.

– EC

#Ronovan #Writes #BeWoW Prompt – Family

Welcome back to another episode of Ronovan Writes Be Wonderful on Wednesday. As I thought about this prompt, I was led to an older post of mine. As I read it, I could not help but see the family connection. I decided then to incorporate portions of that post into this week’s prompt because it is fitting:

be-wow-bloggerFamily…

My nephew has my birthmark on his chest. My face has my mother’s nose, and my smile is etched with my father’s teeth. I interact with the world as if on my own. It never occurs to me that I swing my arms like my Aunt. Or that the decisions I make may have already been made before. After all, they say there is nothing new under the sun. I cannot swim. But maybe that’s because the Great Flood has traumatized me, for I can still taste salt water seas on my tongue. Have you ever thought about the make-up of a blood line? The reality that maybe you inherited these ways only to gift them to someone else one day. I smile at the thought. What would a little girl look like with my eyes, my words and my hands on her hips? How do I know my favorite tree in which to rest my exhausted spirit from the soles of the Earth did not bleed with the stench of my ancestors? And have I ever fathomed why Hurricanes take the exact same route as the slave ships? Can it be that suicides still burn like melted ash upon the ocean floor? Its smoke intermingled with the wind as if to intercourse themselves into one before marching out to the beat of Negro Spirituals I could have sworn I just heard on the radio last night. Or maybe that’s just the Harriet in me. Family. We bond deeper than flesh and thicker than blood. A connection of bodies strung together, we thread ourselves into mixed fabric. Family does not relegate itself to kin, but it surpasses genetics and is reflective in a close friend, a loyal co-worker, a longtime lover. Family is the strength of struggle, reaching down to scrape me off the floor, or build me up when need be. I could Webster dictionary Family, but it is of no use. A dictionary cannot page itself into the substance of what it means to treat others as you yourself would like to be treated, or ponder the reasons why deception never really could separate close friends. Among its many words a dictionary will never fully articulate the experience embodied simply by way of a bloodline. So I suppose I could seek to decipher the definitions behind the syllables but they will not fill me. How could Webster ever fathom the depth of someone who is willing to die for you? This is family.