10 Low-Cost Ways to Market Your Book
This is a guest post by Lisa Wheatley. Lisa Wheatly works for Top Aussie Writers in her spare time, where she creates unbiased essay service reviews. Lisa believes analytical thinking and an enquiring mind are her strongest points and does her best to put them to good use. She is a consultant to young entrepreneurs and feels that her understanding of the human mind allows her to accurately assess the abilities of young businessmen.
10 Low-Cost Ways to Market Your Book
For most writers, writing and publishing a successful book is a difficult task. That’s not because of hundreds of hours of hard work are the only way of coming up with enough quality for the readers. Nope. It’s something else.
You see, good writers can or can’t be good marketers. It’s the same with everyone else – we excel at something, and we suck at something else. In most cases, freshly…
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First, let me say that I am excited about today’s stats. Ya’ll got the views jumping which gets me pumped, YES. #Winning.
Anyway, as I logged into my dashboard to take a look-see, I noticed something interesting. I have some top commenters! It was right on point too and I could have determined these names myself. These people are very supportive of The PBS Blog and there are so many more names to add here but these guys, according to my WordPress stats, comment the most and I want to take a moment to esteem them! I appreciate you:
Tess from How a Cookie Crumbles Blog! Whoo Hoo!
Adele from Firefly465 Blog! Whoo Hoo!
Don from Don Massenzio Blog! Whoo Hoo!
Roger from Heroicallybadwriter Blog! Whoo Hoo!
Sarah from Heartstring Eulogies Blog! Whoo Hoo!
Felicia Denise from Nesie’s Place Blog! Whoo Hoo!
Go SUPPORT these guys! They will support you back!
What ya’ll know about this? Get ’em old school! This song reminds me of playing spades around the card table. *snaps fingers*
Since I got my butt kicked editing the hard-copy of my author media kit yesterday (the longer one I print out, not the one in the sidebar) I figure it will be the topic of today’s discussion. IT owes me that much!
I have slowed down my writing articles a lot lately so I figure we were due for one. I’ll discuss why I’ve slowed down at a later time. Anywho, the author media kit…
Though “It is always worth it” (See my most recent guest post here), that doesn’t mean it’s not important to focus on putting energy toward the right things (balance is seriously everything!) Energy and time spent directed toward the wrong thing is just as ineffective as no energy toward the work at all. Running into a wall will produce the same thing as standing still. It is insanity, repeating the same thing and expecting a different result. Posting everyday on your blog will not bring more views if you aren’t also networking with others or people can’t even find a follow button on your blog at which to follow your blog (my most serious blog pet peeve!) That is why I have shifted my perspective and started to focus on activities that will give me a return on my time. It is about growth.
At some point in your writing life, you are going to have to get a bit organized. Whether that is posting sticky notes on your computer as reminders (guilty), keeping a notebook filled with notes you may or may not be able to read (guilty again), or having an author media kit.
I’ve been updating my writing life in more ways than one and have found that being able to go to my author media kit for links has been a great help in getting things done. What is an author media kit anyway?
An Author Media Kit is a collection of marketing material that anyone wishing to know more about you as an author can access and use for articles they may want to write on you, interviews, and other forms of publicity. It is a collection of branded hype-free marketing materials and collateral material for journalists.
The media kit is always a work-in-progress. It is something that must be revisited and added to as you gain more exposure for your work and should be both electronic and hard-copy. (You can find my e-copy on the sidebar of this blog HERE. It’s a little bootleg but I’m working on it). It doesn’t matter where you are in your career, every writer can use a media kit. This means that your “status” as a writer has nothing to do with it. Whether you have twenty book reviews or none, whether you are a Best Seller or novice, whether you’re a Self-Publishing “Pro” or not, whether you are visible in the community or not. All of this has nothing to do with the Author Media Kit. Easy to put together if you invest the time, you do not need any special skill set, training, or experience. In fact, the author media kit can be bought if you have the money and is not something you send out to people in the form of a “Buy my Book” Ad.
“Luck is preparation meeting the moment of opportunity.” – Oprah Winfrey
Look at it as an opportunity to prepare. When the door opens for you to appear on someone’s radio show or your article to be featured in a magazine or whatever you consider “doing it big”, the media kit will come in handy. In fact, the interviewer will refer to the kit for basic information on you as his form of preparation and research.
The Author Media Kit is:
- A major marketing package
- Anyone should be able to access it through your website/blog
- Journalist expect it
- Ensures accuracy in news stories
- Helps people to promote you and your book
- Free publicity – Free publicity beats paid Ads
7 Key Audiences Who Will Access Your Media Kit
- Journalist – Broadcasters, Talk Show Hosts
- Bloggers – Easy access to photos bloggers can use, social media handles
- Reviewers— Amazon reviews in your kit
- Individual Buyers
- Event Planners
- Anyone Who Wants to Promote you or Your Book
The primary goal of the media Kit is to make all these people’s job easier. By making their job easy, they are going to promote you and your book.
The Author Media Kit is not something you send out to people as a “Buy My Book” Ad. It is something that is offered in the event someone needs more information on you. It is also there in the event someone happens to organically come across your website. All the information they need to know about you is right there. It is not even for you, but for others.
Personally, it helps me to stay organized and cut down on a lot of time. It helps me to:
- Easily access social media links and photos for guest blog posts
- Easily update my author website or anything else that may require such info as contact emails and links
- Copy and paste needed info into emails of inquiry
- Share across social media in the event someone is looking for more information about me.
I can go on but you get the point. It even helps in the case of Book Reviews! Are you tired of having to send your social media handles out? Author photos? Send the reviewer to your Author Media Kit. There, they can find author photos, social media links, and anything else that they need and so can you.
Not only does the Author Media Kit help others to find you but it helps you too. My online Media Kit (which needs work itself but that’s the kit for you. It will always need an upgrade!) is working for me right now. I can go to it for my social media links and my bios for the website, cutting down on time I can now spend doing something else.
(Speaking of Bio, it is good to have at least 3 different sized bios in case someone wants to write something on you and they may not have a lot of time. They can copy and paste the short one or the extended one according to their schedule. It is good to have a short bio, a medium length bio, and an extended bio.)
It’s about taking the steps needed so that you do not drown in this sea that is Indie Publishing by making yourself easier to find. Just like genuinely supporting others, by making the job of others easier you naturally become better. (Also, write your bio in 3rd person so people can cut and paste it. Again, the job of the Author Media Kit is to make the job easier for whoever is reaching out to you.)
Yecheilyah Ysrayl is the author of The Stella Trilogy, Blogger, and Poet. She is currently working to release two books in “The Nora White Story” this year–about a young woman who dreams of taking part in The Harlem Renaissance movement and her parents struggle to accept their traumatic past in the Jim Crow south. “Renaissance: The Nora White Story (Book One)” is due for release July 15, 2017. For updates on this and other projects be sure to follow this blog and to subscribe to Yecheilyah’s email list HERE.
We tied our wanting into a bow
And placed it on each other’s laps
Where neither trial
Could wash away our fairy tale.
Did not occur to us that neither plastic bags
And not even the future was strong enough
To hold us.
We were brave.
We were warriors.
We were safe in each others ears
Promises to each others secrets
No one could tell us any different.
Calendars did not lend us its eyes
Did not carve reality into the sticky notes we placed
On our destiny’s
We merely rode on the backs of memories
We created out of air
That smelled of hope
That felt like oxygen to lung
Breath to life
Truth to wisdom
But that bled deception underneath the surface
Of blue lines
On white paper.
That smelled of jasmine
Now shattering glass
Hopelessly pasted together
Encoding our hearts in one anothers chest
We opened up
Stored our futures away
With the ease of speech
Letting them hide behind our eyelids
Trapping falling tears into bottles for fear
Of losing sight of the other
Amidst the blurs it birthed
When doubt crept in.
And we held onto these bottles
Like we babysat the others gaze
Too naïve to understand
That there were no guarantees
That we must not put our hopes into fallen stars
And wishing wells
For now we bleed
Both apology and need
For our broken wings
Both myth and martyr alike
Legend to sacrifice
Do you know what it’s like to feel every twist
Of a dying bow?
To be undone?
Shackled to the worst part of your life story
Prisoners to the memories you created
In each others smiles
Now dangling regret
In the sky.