I enjoy the changing seasons the most. Summer is alright, but my favorite part of the year is when summer gives way to autumn. Georgia’s temperature is 80 degrees, yet the sun is not intense, and the way this wind blows feels like my skin is drinking a cold glass of water. It is refreshing.
That’s why I’m typing this at the kitchen table with the door open to the back porch.
As I sit here, I cannot help but think about how much of a blessing this blog (which is to say, the people who follow this blog) has been to me.
Despite the fact that I had been writing and publishing books since 2010, it was when I started this blog in 2014 (after my first two attempts had failed) that it became a platform where I could share my work and receive helpful feedback in return. As a result of this feedback, three published books were born, all inspired by blog posts.
This blog put me on by introducing me to a larger audience, and together, we blossomed into a community.
We had so much fun in the early years. I miss it.
With Elon Musk now contemplating charging X (Twitter) users to use its platform, assuming other social media platforms will eventually follow is not too far-fetched.
They do seem to copy each other. Reels were created to compete with TikTok, and Threads is just Instagram’s version of Twitter.
After thinking of this, I began to consider the significance and necessity of creating our own communities, both online and offline. If we take the time to create them, we may soon be forced to seek solace in our own isolated areas of the globe.
Just as this wind is blowing the trees, which will soon let us know how beautiful it is to let go when its leaves fall, I sense a change is coming.
A 48-year-old might say, “Sheesh. I am almost 50.”
Rarely do we appreciate where we are without becoming anxious about where we are going.
I wonder why this is and if it keeps us from being grateful for where we are. Sometimes I wonder if I fully appreciated my twenties when I was in it.
I guess that’s why they say hindsight is 20/20.
My twin sister and me talk about this often because we don’t like to rush our age. When we turned 36 this year, we didn’t say, “We are almost 40.” We said: “Yay, we are 36!”
This doesn’t mean we haven’t thought about approaching 40 (cause like, do it hurt?), but we don’t like to rush our age time.
I am not 37 until I am 37 and not forty until I am 40.
I hope to keep this outlook on life as I age into my 40s, 50s, 60s, or however long I have left.
Instead of saying how much older we are getting, perhaps we can enjoy every minute of where we are now.
I wouldn’t say going viral is fun. I find it overwhelming. However, it could be less stressful if you are prepared. Here’s what I am learning.
Proper Preparation
When I first joined TikTok, I made my account a business account. I didn’t wait until a bunch of people followed or anything like that because I knew I wanted to use it to increase awareness about my poetry and black history book. I added my website link, which I customized for TikTok like I did on IG.
This made it easier for people to sign up to my email list and visit my website to order books once my videos took off. Without this seemingly small act, I would have been stressed about where to direct all these people. Thankfully, I had somewhere for them to go if they wanted to learn more about me.
Don’t Worry About the Numbers, Just Post Your Content
I immediately noticed that once a video goes viral, people binge the rest of your content. This means that even if your posts aren’t doing well (regarding numbers), you should continue to post! This way, you are not frantic about what to post next after your viral moment.
I had tons of other black history videos, and poetry content people could watch while I worked on creating more videos.
Every post on my page averaged over a thousand views after that one viral video. I followed this up with a welcome video, directing people to my email list, and then I posted again today (7/19) a whole week later.
The viral video is on its way to a million views, and I have reached 15K followers, up from the 3K I had when I first posted.
SN. I have never used ads or paid anything to boost my videos on TikTok. All my growth is organic.
Changes to My Account
After 5K follows, you can no longer see who views your posts. I don’t like this change because I enjoyed being nosy. (lol) I like to see who is just watching versus who is taking action.
You now have the option to create a playlist to organize your posts. I like this because I can now separate my poetry videos from the Black history ones. Even though the black history is more popular, I still do poetry and I don’t want my audience confused. You will get black history but you gonna get these poems too.
You can now have people subscribe to your page instead of just following it, apply to TikTok’s creator fund to start making money and sign up for the TikTok shop.
That’s it so far!
Authors, Are You on TikTok? Do You like it or Nah?
High achieving authors (Indie, Trad, or otherwise) tend to fall into a few categories:
They publish high-quality books (well-edited, dope cover art, and well-formatted, to name a few).
They collaborate with other authors and business people.
They use their book to create additional income streams through businesses and services.
Today, I want to focus on that last one, although all these are important.
No matter the route, book publishing is hard work, and most of the work happens after the book is written and published. Most of us find ourselves saying, “Dang, now what?”
Depending on what your book is about, there are so many creative things you can do to leverage your self-publishing career.
Here are a few things I do based on the kinds of books I write:
From writing black historical fiction, I lecture at schools.
and so on…
Some authors even have high-ticket courses based on the chapters in their books. Podcasts and workshops based on the book are also ways people leverage their books.
The key point is to look at the book not as the end but as the beginning. Let it (the book) stretch you to new heights!
First, you want to determine how much the event host will charge you to be a vendor and what that fee entails. My requirement to vend at any event is that the fee includes a table and two chairs. Some businesses demand that you supply your own table and chairs. That feels like renting space with no space to me, but everyone’s different.
Whatever you decide, ensure the cost is reasonable and within your budget. So, if you have to bring a table (which you’ll probably have to buy), the vending fee should not cost an arm and a leg.
There is an exception to high ticket vending costs based on the influence of the event. See bullet point #3.
2. Travel / Lodging
This is a must if you decide to vend at a location outside the city/state where you live. This means the cost of vending takes on a more significant role because now you will have to consider: the cost of vending + travel + hotel.
This is where you should keep in mind that you are a business, not just an author, and that choosing to sell your goods at events is a business decision. Take into account the event’s quality if you must travel and do other things.
3. Consider the Influence of the Event Host / Audience
We talked about this last time, but I want to discuss it from a different angle.
Events that offer a chance for people to become vendors come in all shapes and sizes. Some events are hosted by first-time event hosts, and some by larger influencers and celebrities. Both are wonderful growth opportunities.
When deciding where to put your money, consider whether there will be a sizable enough crowd for you to conduct business outside of the vendors. The one con to vending at an event that can only produce a crowd within the vendors is that it will be difficult to conduct any commerce because we are all there for the same reason.
Vending is also about connecting with powerful influencers who could help propel you to the next level. In this case, the cost to vend might be pricey, but the event’s influence makes up for it because of the people and powerful connections you can make. (Think Essence Fest and Invest Fest)
Excited supporter!
While vending at Black Writer’s Weekend last year was a bit costly, here are some things that made me decide to give it a try:
BWW and its founder Tamika Newhouse are pretty well-known in Atlanta. I knew the event would bring out a large enough crowd for me to engage people beyond the vendors, and it did. I made my vending fee back.
Included my mandatory table and chairs.
I did not need to travel far since I am in the Atlanta area, so no funds were needed for hotel or travel.
4. Engagement and ROI
If you are just going to sit behind your table looking mean, scrolling through your phone, and waiting for people to talk to you, vending might not be for you. If you intend to make a return on your investment, you will have to engage with people.
Here are some things that have been helpful for me.
Stand up and stay off the phone during high-traffic moments.
Bring a helper/assistant (hence the two chairs I always require when I vend) so you can leave your table now and again to talk to the other vendors and guests, take bathroom breaks, etc. My helper is my husband, who is fully trained (lol) on how to talk about my books in my absence. However, I am never too far away from my table.
Try not to look bored and mad (even if you are). Smile and speak. I always give people an excited “Good Morning!” or “Good Afternoon!” You’d be surprised by the people who will stop at your table just from you being friendly and pleasant. I also take note of certain non-verbal clues that people might be interested. Staring at my station but not speaking, walking away but turning for another look, studying my banner (because, how do you pronounce this name?) are all signs I use to engage people further.
I sold these two books from calling them over when I saw them do a double take!
5. Inventory
Last but certainly not least is your inventory!
Do you have enough books to go?
Business cards and bookmarks?
Marketing materials?
Give yourself enough time to get all your tools together before the event and include that in the cost! Remember, as Indie Authors, we have to buy author copies.
Bonus: New Lessons
In part one, I joked that authors should vend at events focusing on books to avoid competing with the lady selling shea butter.
Well, I did meet a lady selling Shea Butter!
And her table was right next to mine, she also has locs, and wears glasses.
I learned a new lesson:
Of everyone at the pop-up, I was the only one with books. This set me apart and made people feel like I was the bookstore part of the event. And I did pretty well!
Even if it’s not an event focusing on books, you can do well as the only person with books or one of a few.
The Shea Butter woman’s name is Jenesis, and she runs an alternative and holistic health service business called Root’d Spa with various wellness products.
She bought a copy of my book, and I bought a bracelet from her! We are now following each other on social media.
Shea Butter Lady Jenesis!
Recap:
Consider not just the fee but also: vending fee + travel + lodging + inventory
Be ready to work
Bring a helper/assistant
Speak up and be kind
Consider the event influence for high-ticket vending opportunities
Always be on the lookout for new lessons and perspectives. You might just find your next business partner!
I am dropping this quick update you may or may not have known about.
Amazon is increasing its printing cost on June 20th.
The printing cost is the money you pay to get your book printed.
If you have self-published books on Amazon and the price of your book is too low (less than the new minimum) your royalties could be reduced, or you might not get any.
Printing Cost Changes
All paperback and hardcover books will see an increase in their fixed costs to cover the materials, labor, and supplies.
They are introducing a new fixed and per-page cost for paperbacks and hardcover books with a larger than standard (6 x 9) trim size.
At the same time, they’re also decreasing the cost for some color-ink books ordered through specific Amazon marketplaces.
To see a full breakdown of the updated costs, check out this cost table link that Amazon put together here.
You have two options:
Leave your prices alone and accept the reduced royalties (if it applies to you)
Increase the sale price to offset the increased printing costs.
Here’s what you want to do:
Log into your Amazon K.D.P. Account
Go to your bookshelf
Click on the ellipes (…) next to your book and edit print book pricing.
Check to see if you will still get a royalty when the change kicks in. (It will show you on the page) If not, increase your book price.
The PBS Blog 