The Best Way for Writers to Use Amazon’s Preorder Feature

Great info over at Live.Write.Thrive on how to use Amazon’s PreOrder feature. Here are some key bullet points in the article that can help you to make wise preordering decisions (please visit the site for the entire article). Penny C. Sansevieri, Founder and CEO Author Marketing Experts, and best-selling author says:

  • First Time Published Author: If you’re a newly published author, the idea of a preorder probably seems exciting, right? Your book is up on the Amazon site as time ticks down to its release. And while it seems exciting, it’s not advisable to spend a ton of marketing time on the book because you can’t get reviews (though there is a workaround for that), but using this to build a fan base may not be the best idea. 
  • Already Published Author: If you have a book out there (or several), and you’ve built a mailing list of fans, then preorder may be a fun thing to do to build excitement for your upcoming book. 

I would still caution that the lion’s share of your work should only begin when the book is actually ready for purchase. Why? Because unless you are some mega-bestselling author, it’s hard to drive significant numbers to a preorder page.

The other issue is immediacy. If a reader wants something now, they may not want to wait for your book to be ready and will, instead, buy another Amazon-recommended book. Also, this is another reason to keep your preorder time short—which I’ll explain next.

<<<I only gave about 2 weeks for my preorders. Penny explains why you should keep your Preorder time short>>>

  • Timing of Your Preorder: Though I know there are folks who are fans of long preorders, I am not one of them. Amazon allows you up to ninety days, but when I’ve done this, I have found that a month is just about right. That way you can promote it to family, friends, and even your e-mail list, and still build some momentum for it without spending a ton of time pushing a book that no one can read.
  • Promoting a Preorder: Along the lines of what we discussed earlier, I would share this with your followers and your e-mail or newsletter list. If this is your second, third, or fourth book, the interest is going to be stronger than if it’s your first. But even a newbie author should not be discouraged from pushing this to folks who know you to let them know it’s coming. You can do this through images, blog posts, Facebook posts, and Twitter updates.

<<<Don’t Forget The Road to Freedom is available now for preorder at $0.99>>>

  • Pricing Your Preorder: For reasons I mentioned earlier, I would keep your pricing low— even if you plan on raising it later. Why? Well, you’re competing with millions of titles on Amazon and your book isn’t ready (yet), so the immediacy isn’t there. If you want to entice an impulse buy, keep the pricing lower at first, then once the book is live, you can always raise it.

Francis Johnson Webb

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Francis Johnson Webb, newspaper editor, is the second published African American novelist. He was born free on March 21, 1828, in Philadelphia to Louisa Burr and Francis Webb. His father, Francis Webb, served as founding member of the Philadelphia distribution agent for Freedom’s Journal*, the first black newspaper in the nation.

Freedom’s Journal was the first African-American owned and operated newspaper published in the United States. Founded by Rev. Peter Williams, Jr. and other free black men in New York City, it was published weekly starting with the March 16 1827 issue.

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Book Reviews: The Value

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Book reviews are, in my opinion, a double edged sword. It does not guarantee that people will buy your books but what it does is add value. When I go to purchase a book, if I had a desire to buy the book I’m going to purchase it anyway. I may scan the reviews yes, but whether or not I decide to buy depends on my initial thought processes before I even got to the authors page. If I’m still leery about purchasing I may depend more heavily on the review as opposed to if I already had my mind made up to buy.

Book reviews are interesting in that they validate that people are actually reading and discussing the book and I think this is what gives them their leverage. There are real life men and women who are interested in your work as an author and that adds a worth to them that becomes more important in the end than book sales. It’s a funny thing because book reviews do increase book sales to an extent (naturally) but they also turn out to serve a greater purpose. Book Reviews authenticate the author in many ways. One of these ways being that he or she have reached someone with their artistry. Its interesting because not everyone who reads a book will review it and that is why they are so special. Good reviews are like little compliments that help to encourage the author. Even if its just one person, the reviews help people to recognize the author as someone who is officially capable of using their skill set and talent to change lives.

PBS Customer Review Surprise

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In 2014, I tried my hand at writing a screenplay that reads like a movie script. I figured, OK well, since the writing moves like a movie in my head, why not? Of course, I would like to try my hand at all genres eventually. Anywho, July of this year will mark the 2 year anniversary of Pearls Before Swine so you can imagine my delight to log into Amazon and see this customer review for it! Of course this review was left some months ago but I had not seen it for some reason. Long story short, last thing I was looking for is a review from PBS. I wouldn’t say that I’ve forgotten about it, but I was pretty lazy in pushing it back then. Time truly flies and it just seems like I knew so little then in comparison to today in relation to book publishing. As I think about it, I think its because I wasn’t as into Book Reviews. I didn’t understand the value of them back then as I do today. But as I hold the book in my hands, I am still very proud of what the Designer did to the cover, and what the editor did to the interior. Shout out to Andre Hawkings of Kenosis Innovative Designs and Cynthia Brooks for hooking me up. Below is a screenshot of the surprise review. It truly made my day.

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Self-Published Authors With Thin Skin

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You won’t make it. And no, I’m not saying that I have made it. It’s just that, well, if you have paper thin skin just stop right now. Do not pass go and do not collection $200.

I have a lot to work on as an Author but the only reason I know this is because of what others have told me, what I have learned about this field, and what I have accepted as flaws that must be pruned and tuned to become strengths. I noticed, while reading an article about negative reviews, that there is not enough attention paid to the dark side of self-publishing. That is, the negative feedback (and reviews) you get from those who (wait for it) thought your book sucked.

You are entering a world that is a lot different from other businesses. You can’t pick up a book and drink it or rub it into your skin. It’s not a collection of diamonds or a tasty meal that will satisfy your flesh. No, the book business is a lot different than selling soap. Books require more than money, but people must be willing to invest their time into a read and that’s only if they actually enjoy reading. Even if they enjoy reading, books require lots of attention. It’s not a disgusting vegetable drink you can gulp down quickly and complain about later. No, if a book is tasteless it will be promptly put down, rejected, and possibly never tended to again. There’s just way too much to do in a day.

As a Self-Publisher, you must prepare yourself for this rejection. It will hurt initially because let’s face it, your a genius. But, not everyone will see it this way and usually when you think something is brilliant chances are it’s not so in the eyes of others. It’s an interesting thing, the work I don’t think much about is what gets the most attention. The poems I write just because I felt like writing, where I was nonchalant in the process for lack of a better word, are the poems people love the most. It may have something to do with humility: the humble will be exalted and the exalted humbled. (As a rule of thumb, the greater you become, the more humility you should have) Work we think the world of may not be as we intended. I didn’t intend on writing a book when I wrote the first chapter to Stella, nor did I intend for Book #2 to do better than Book #1! That’s just the business. It surprises you like that. And you know what? I love it.

Add onto this the stigma (though significantly fading, so much so that I feel funny writing this) of Self-Publishing and Indie Authors in general. I’ve read some Traditionally Published books that sucked but the reality is that as a Self-Published Author you have to have a much thicker coating of skin. If you can’t take constructive criticism in your everyday life and you have plans to publish a book, you may want to get started on that. Taking criticism that is. I know I have talent as a writer but I am not naive. I know that not everyone is going to enjoy my work or see the message and I don’t expect them too. Truth is, I’m not trying to save the world and neither should you. I’m just trying to reach the remnant of the world that wants to be saved. For this reason, I expect some people to dislike my work. (The bible also says something about when everyone thinks well of you, careful, for so they did the false prophets. You don’t have to believe in the bible to consider the message in that).

I also know that not every review will be a positive one. This is actually not a bad thing, it’s a good thing. Its a good thing because without knowledge of your flaws you can’t improve. For instance: A reviewer once told me to watch my POV (point of view) when I’m writing. In my mind, I write as if a camera is floating the room. I see the book playing out in my mind like a movie and I move wherever the camera takes me. If I feel like speaking from the perspective of the roof that I’ll do. It didn’t occur to me that this surveillance comes across as very confusing to the reader. When I received this tip, I became more cautious of this and began to write so that it is clear to both myself and my readers. What I would do without that tip! Now, I make sure to keep the “camera” nice and steady. No more moving from the first person to the third person because it looks good in my head.

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If you plan to Self-Publish a book you must first examine your heart. If there’s thin skin there you may want to trade it in for some course material. If you desire to become an author you have to have a certain endurance for negative attention, it comes along with the territory. I have people speak badly about me all the time and I’m not even talking about my writing! People are generally not very fond of me because while I strive to be gentle and display the same respect to all persons, I’m not going to give you deception. I have to tell you the truth or I would not be the person I am today. I would be a liar.

Be thick skinned about whatever criticism that takes place in your life whether that’s in regard to your books or whatever. Understand that everything you encounter in life is to mold and shape you into the individual you were meant to be from the very foundations of the world. It hurts, yes, but its all for the greater good. I am thankful, personally, for growing up the way I did. For knowing struggle and pain and deception and humiliation because what it has done for me is to allow me to bear the burden of whatever negative vibes come my way. Don’t like me? Great, stand in line with the rest of the people waiting for me to care. That’s not being arrogant that’s just being real. In the book publishing industry, pinch your skin first and make sure its thick enough.

(There’s a lyric to Maxwell’s song “Lifetime” I think is very interesting. As the song opens he says, “I was reborn when I was broken”. You gotta be broken down to be built up. Something to think about.)

You Must Have an Agent, And Other Myths about Publishing

A wealth of information on book publishing

wbspeirjr's avatarAuthor William Speir's Blog

For years, I thought that the only way to get published was to be represented by a literary agent.  The publishing industry perpetuates this myth – just look at how much Writer’s Digest talks about finding and keeping agents if you don’t believe me. But the truth is: it is not necessary to be represented by a literary agent to get published. I’m living proof.

There are many ways to get books published. One option is self-publishing, although that option has the most difficult path to financial success for an author and puts 100% of the marketing and sales efforts squarely on the back of the author. Another option is small press publishing, which typically uses a business model where the publisher and the author are partners in getting the book published and into the hands of potential readers. The third option is large press publishing. Unless you’re already a…

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