Book reviews are, in my opinion, a double edged sword. It does not guarantee that people will buy your books but what it does is add value. When I go to purchase a book, if I had a desire to buy the book I’m going to purchase it anyway. I may scan the reviews yes, but whether or not I decide to buy depends on my initial thought processes before I even got to the authors page. If I’m still leery about purchasing I may depend more heavily on the review as opposed to if I already had my mind made up to buy.
Book reviews are interesting in that they validate that people are actually reading and discussing the book and I think this is what gives them their leverage. There are real life men and women who are interested in your work as an author and that adds a worth to them that becomes more important in the end than book sales. It’s a funny thing because book reviews do increase book sales to an extent (naturally) but they also turn out to serve a greater purpose. Book Reviews authenticate the author in many ways. One of these ways being that he or she have reached someone with their artistry. Its interesting because not everyone who reads a book will review it and that is why they are so special. Good reviews are like little compliments that help to encourage the author. Even if its just one person, the reviews help people to recognize the author as someone who is officially capable of using their skill set and talent to change lives.