In, building connections as a writer on social media, it’s important that you are authentic in those interactions. What does this mean? It means to be genuine and true, to be real but what does this mean? To be genuine and true is to be yourself in a way that does not force others to accept you, but brings together those who share the same passion as you do. People can tell if you are sharing something just to sell your books or sharing something because you deeply love it and you care about sharing that love with others for their benefit. You genuinely want to educate people, inspire people, empower people, or you want to make them laugh, or help them to heal or evolve. What people get out of getting to know more about you? What value do you offer that helps to make their lives better? This is what building relationships are about. It’s not so much about the book itself, it’s more who you are, who we all are and how your book seeks to make us better. It doesn’t matter if you write fiction or non-fiction, in what way are we better from reading your book? This answer is revealed in your genuine interactions with others. People can tell if the information you are sharing is not authentic. We can tell if you’re sharing something just to sell your book versus sharing something because you want us to be better.
The problem is not that “artistry” doesn’t sell. There is no debate to be had about writing as an art and as a business. It is both. Integrity is everything and I personally believe no one should ever compromise that. Even more so, I believe it is this very integrity that makes us interested in an artist in the first place whether that artist is an author or musician or painter. There’s this debate about wanting to make real money from writing or treating it as an art I do not understand. There is no competition to be had. It is possible to be a serious businessperson and artist at the same time. The problem is too many new Indie authors aren’t authentic about the art enough to build trust among readers to the extent that we care about supporting that author’s work.
This isn’t about trying to find anyone to read our books. You are in search of people who share your passions, goals, and belief system. You aren’t here to force people to share those passions and beliefs but to connect with those who do. This isn’t about trying to make people like you. This is about genuinely connecting with those who do. These are authentic connections. It doesn’t matter how many times you talk about your book if I know nothing about you or share your vision or if I don’t care about what you are bringing to the table, I am not buying the book and I am not the reader you want. You don’t want me. You want the reader interested in the value you are bringing. To get here is to start with offering value where being yourself is not a gimmick.
If you would like to take the step toward helping your potential readers to get to know more about you and your passions and how you can help to make us better through your writing, be sure to take part in my Author Introduce Yourself Feature, specifically designed to help us to get to know you better. Learn how to do so HERE and stay tuned for tomorrow’s featured author.
Also, don’t forget that FOUR of my books are on sale for the month of February. If you are into Black Historical Fiction, Women’s Fiction or poetry, choose your favorite book by clicking HERE and pay just 99cents from now through 2/28.
I’ve been swamped in schoolwork which is stopping me from living my best life on these black history posts. Today, I compiled a list of links I found throughout the week and books I recommend since I did not get to complete a full post on one topic. The books are what I really encourage you to look into. Unlike the internet, they provide more detailed and in-depth research and citations from scholars and others useful for deep research.
Descendants of Last Slave Ship Still Live in Alabama Community
The story of the Clotilda and the people who built Africatown.
I spoke about “Africa Town” once before on this blog (See post here). This article shares some insightful information on the descendants of that town. (You may also remember the book recently released on behalf of Zora Neale Hurston of the Clotilda).
South African paramilitary unit plotted to infect black population with Aids, former member claims
Group said to have ‘spread the virus’ at the behest of Keith Maxwell, eccentric leader of the shadowy South African Institute of Maritime Research, who wanted a white majority country where ‘the excesses of the 1960s, 70s and 80s have no place in the post-Aids world’.
Don’t let February be the only time you are interested in your history. From the shelf, here are some of my favorites. I recommend them all:
They Came Before Columbus, Ivan Van Sertima
Jews Selling Blacks: Slave Sale Advertising by American Jews
The Miseducation of the Negro, Carter G. Woodson
The Valley of Dry Bones: The Conditions that Face Black People in America, Rudolph Windsor
From Babylon to Timbuktu: A History of the Ancient Black-Races including the Black Hebrews also by Rudolph Windsor
Negro Slave Songs in the U.S. Miles, Mark, Fisher
Israel on the Appomattox: A southern experiment in black freedom from the 1790s through the Civil War, Melvin Patrick Ely
Medical Apartheid: The Dark History of Medical Experimentation on Black Americans from Colonial Times to the Present, Harriet A. Washington
Hair Story: Untangling the Roots of Black Hair in America, Ayana D. Byrd and Lori L. Tharps
The Assassination of Fred Hampton: How the FBI and the Chicago Police Murdered a Black Panther
Bad Blood: The Tuskegee Syphilis Experiment, James H. Jones
Understanding the Assault on the Black Man, Black Manhood, and Black Masculinity, Wesley Muhammad
The New Jim Crow: Mass Incarceration in the Age of Colorblindness, Michelle Alexander
There are so many others but this should be enough to get your started! Be sure to check out the other Black History Fun Facts on the Black History Fun Fact Friday page.
Please check out this repost from 2019 below. It is about email list, but can apply to blogs and social media just the same.
Let’s address the elephant in the room.
Email Unsubscribes / Unfollows.
They can feel like silent rejections and sometimes confusing because you don’t always know why the person left. Unsubscribes can leave authors feeling abandoned, especially if the person was a long-time member of the list. All kinds of thoughts go through your head.
“What did I do wrong?”
“Am I providing value?”
“Does my writing suck?”
“Do I suck?”
“Did I email too much? Too little? What happened?”
The good news is that it is okay whether someone leaves your email list or your blog. In 2019, we were not taking losses, only lessons, and there are tons of lessons we can learn from email unsubscribes.
This list encourages and motivates you to push past that feeling of confusion and rejection.
Don’t subscribe people to your list without their permission.
Please don’t do this.
There are laws against doing things like this. Never, ever add anyone to anything without that person’s permission. I don’t care if it’s a Facebook group or email list. Get permission first. When you let people subscribe on their own, they can unsubscribe whenever they want and do it all without you being sued.
However, if you subscribe someone without their approval, you can be sure they will unsubscribe.
While there’s nothing wrong with compiling a list of supporters and emailing the old-school way (directly), we live in a different time. You need a track record that shows proof this person agreed to get emails from you. You need permission. Do not grab emails from blogs and websites. Choose an opt-in email form and let people subscribe on their own, or create an opt-in form of your own using google docs but just get permission. Don’t get sued.
Mailchimp
Mailerlite
Convertkit
Don’t take it personally.
If the subscriber was legal, and the person decided to leave, the most important lesson you can learn from this is not to take it personally. It could be because they did it to enter your contest and are no longer interested. It could be because they thought they signed up for something that turned out to be different from their expectations.
People have reasons for subscribing to a list/blog, and only some are clear about that reason. If someone mistakenly thought your list would offer something that it doesn’t, they may unsubscribe because it’s different from what they thought it would be.
It does not mean they are disinterested in you or that you do not have value. Don’t take unsubscribes personally. They are not rejecting you.
Never respond to an unsubscribe.
Resist the inclination to ask people why they left. Do not send them follow-up emails unless they have reached out to you. If they unsubscribed from your main list, they probably want to stop receiving emails from you. Again, don’t take the unsubscribe personally. One apple doesn’t stop no show (and that’s grammatically incorrect on purpose). Just keep grinding.
Quality over Quantity: You don’t have to have a gazillion email list subscribers to be Relevant.
With email lists, remember it’s more about the quality of your team. It’s better to have 30 or 40 committed people who are eager to support your work and read your books than 2,000 who won’t lift a finger to give you so much as a piece of advice. You ask a question and hear crickets. I have only about 172 subscribers to my list, and I am more than okay with this. Of course, I’d like to grow (who wouldn’t?), but I am in no rush. It’s challenging enough managing the people I already have. I’ll wait patiently. Always remember quality over quantity. It’s easier to manage 30 or 50 subscribers than to manage 200 or 300 starting out.
Resist the urge to vent your rage on your favorite social media Platform
Again, don’t take it personally. Email unsubscribes are like bad reviews that only you see. Just as it is not recommended to discuss the bad review, it is also not recommended to discuss the unsubscribe. We are all human but venting about these things on social media makes you look like an amateur. Accept this person has decided they are no longer interested in your content (for whatever reason) and move on. People come in and out of our lives for a reason, and we just have to accept when that season is over. Don‘t make it bigger than it is.
Remove and Renew
Don’t be afraid to lose people. You need to unsubscribe people you see who are no longer interested because there will also be people who won’t unsubscribe. They’ll just ignore you and delete your emails, or they may just ignore it without acting.
In pop culture, we call this Ghosting when someone disappears from your life without a word, leaving you to wonder what happened. It is a form of passive aggressiveness I do not recommend people to do. Communicate like an adult.
It’s a good idea to do a good ole cleansing occasionally. Delete some people. Don’t be so thirsty for high numbers to your own detriment. If they aren’t active, it doesn’t matter, and you are deceiving yourself. Every 2-3 months, I clean my list. I delete people who have yet to be active, have not been opening emails, clicking links, responding to questions, or participating. Their presence is irrelevant. I love them, but my emails are clearly not their cup of tea, and they shouldn’t be forced to drink. They must go.
If they aren’t active, it doesn’t matter that they follow you. Their presence is irrelevant, and you are deceiving yourself.
It takes time.
Writing is a business; like all businesses, it takes trial, error, consistency, and time to build. We may have been born with gifts, but no one knew exactly how to execute them. No one woke up with the skills to hire a team or produce excellent products. Similarly, you only know how to manage an email list through practice and hard work, and people will still unsubscribe.
UPDATE: Sadly, the Six-Figure Chick has passed on since this was first posted.
I used to transcribe to the same practices of some “gurus” who said to only email once a month. While I understand why you wouldn’t want to email too frequently, you must do what works for you. It’s a personal journey first.
So I followed my own path and now email whenever I have news. The truth is, it’s hard to stay connected to anyone you don’t speak to for months at a time. The email list can be an essential source of support if you want it to be. Or, the email list could be another social media account you update to tell people about your new books. *Yawn.*
Truth is, there will always be someone to unsubscribe. The real question is, who cares? People always unsubscribe from our lives, but we can’t stop working just because people leave. People unsubscribing from the list can be a blessing as it teaches us what works, what doesn’t, and how to better connect with our audience.
People unsubscribing is not even the real problem. The real problem is learning to connect with those who genuinely follow us. If we do our jobs well, we don’t have anything to worry about.
One door closes, one door opens.
Every time someone unsubscribes from my list, someone new subscribes. That’s the fun thing about it. When one door closes, another always opens. Just because a few people unsubscribe does not mean more won’t come. I’ve been successful in keeping my numbers steady because I am always blessed with a new person whenever someone else leaves. When unsubscribes do happen, now I just smile, knowing someone new is on their way, and hopefully, they’ll find value where the other person did not. The end of one relationship is the beginning of another.
Helpful Tips:
Ask your people questions to discover what they want.
Let your readers in a bit on who you are. Write stories, give updates not shared anywhere else, showcase your personality, e.g.
If possible, use a domain email address as your from address instead of gmail. Ex: yourname(at)yourdomainname(dot)com.
Reminders:
1. Don‘t take the unsubscribe personally
2. Don‘t subscribe people without their permission
3. Never vent your rage about it on your favorite social media platform
4. Quality over quantity
5. Recognize the growth that comes with removal and renewal
6. Remember that it takes time to build anything of substance
7. and that when one door closes, another always opens
For more email list building tips check out one of the most popular posts on this blog:
Today, I’d like to welcome Trish Hubschman. Welcome to The PBS Blog! Let’s get started.
What is your name and where are you from?
I’m Trish Hubschman. I live on Long Island, NY.
What was your childhood dream?
Since sixth grade, 40 plus years ago, I wanted to be a published author.
Awesome. What skill would you like to master?
I’m not very good at navigating websites and blogs. That seems important in this business. I have to learn how to get around them better.
No worries. If you have the means, you can pay someone to do that for you ;-). Trish, what’s your favorite food?
Same as everyone else’s – – pizza and cheeseburgers.
Ha! Pizza is my husband’s fav. Let’s talk about writing a bit. When did you publish your first book? What was that like?
The first Tracy Gayle mystery novel, The Fire, was published in 2015.
Stiff Competition (Miss America) is available now on Amazon.
What was that like? Must have been exciting!
I published with America Star Books. They were free. I didn’t have any involvement in it. This book Stiff Competition means more to me. I was part of the whole process.
Trish, married?
I’ve been married 27 years this coming March.
Congratulations! What’s your favorite TV Show? Movie?
I don’t watch TV in this century. In the 70s I did. My favorite show was Little House on the Prairie. I grew up with Laura Ingalls.
And what are some advantages, in your opinion, of eliminating television? What can we learn?
TV in the past was better, the shows, for one. The visual and sound quality were better in the past too. I’m hearing and visually impaired. It’s worse now than it was, but today’s TV turns me off, so I don’t bother trying.
Got it. Trish, why is writing important to you?
It’s a big part of me that makes me feel whole. As a hearing impaired person, writing is the best way for me to communicate and express myself.
Beautiful. What genre do you write in, why?
For novels, romantic suspense. I love, love. The mystery part makes it more fun. In short stories, I write all genres.
Trish, thank you for spending this time with us. We enjoyed you!
Trish Hubschman has published three books with America Star Books: a short story collection of time travel and romance stories called Through Time and the first two books in the Tracy Gayle/Danny Tide series: The Fire and Unlucky Break. Trish attended college at Long Island University’s Southampton campus, earning a BA degree in English with an emphasis in writing. She lives on Long Island with her husband and two dogs.
About the Book.
America’s favorite rock band, Tidalwave, is playing the Miss America pageant. Band leader Danny Tide is emceeing the event. All is going according to schedule. The judges have picked the 10 semi–finalists. Suddenly, everything comes to a halt. Miss New Jersey is missing. Nobody knows what happened to her or where she is. Danny calls his longtime PI friend, Tracy Gayle, and asks her to come down to Atlantic City to help figure things out. In need of her best friend for personal support and eager to get to another case, Tracy agrees. There’s an all–out search of the hotels on the boardwalk. They find Miss New Jersey, but it’s not good. Her kidnapping leads to another assault and murder. The big star and the lady PI work together on this one, so that the Miss America pageant can continue as usual.
You were a warrior from the womb and your entrance was a victory. Since the moment you opened your mouth, they knew you were a prophet/prophetess. In your lungs was a war-cry, your fingers fit to hold swords and angels sang. When your footsteps kissed the ground, you were savior and fallen angels bowed when you breathed because the Gods ain’t got nothing on you. Magnificently and incredibly made from the richness of the soil. There were rumors about your skin and the audacity of it to shine like that. They didn’t know it was because you were born with a crown on your head. They treated you that way because they didn’t know you were a warrior and now that you know this, do not become a peasant. Do not lower yourself from the throne you were promised at conception if you want it. Do not shrink. Rise.
Jer 1:5 “Before I formed you in the belly, I knew you, and before you came out of the womb, I did set you apart – I appointed you a prophet to nations.”
This post focuses on the importance of using an editor and enlisting beta readers if you are an independent author.
Let’s start by comparing/contrasting independent and traditional publishing. In traditional publishing, an author receives an advance (if he or she is lucky). This advance is usually a fairly small amount. The author may then receive royalties for books sold after a certain number. The royalties can vary from pennies per book to dollars if you are a bestselling author. In exchange for allowing the traditional publisher to publish your work, you receive editing, formatting, publicity, and marketing services. The quality and effectiveness of these services can vary depending on how much the publishing company believes it can make from your book. In the end, very few published authors make a living wage from traditionally published books.
Independent authors know that their world is a different one. All of the services mentioned…
This post focuses on the importance of using an editor and enlisting beta readers if you are an independent author.
The PBS Blog 