Excellent advice. Post quote: ” I think of self-publishing like reaching the legal drinking age. Just because you can legally drink doesn’t mean all the other drinking rules are off the table – a fact most folks learn before they reach the legal drinking age. So any advice on knowing when your book is ready has its limits. What I offer is not any set rules because there aren’t any. Instead, I’m going to provide a little advice, so you don’t show up at your new job Monday morning stupid drunk.”
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Throughout the 20th Century, book publishing was a gated industry. With few exceptions, if an author wished to publish a novel he or she needed to endure the rite of passage. Agencies and ultimately publishers decided if a book had merit and sale-ability. If the content and writing were good enough, the publisher ensured the book appeared to the public in its “best” form. That is, beautiful cover, full editing, compelling book blurb and supported by some marketing. Published books still might not meet with readers’ love, but technically they met certain standards of readability if not enjoyability.
Self-publishing provided a method to circumvent these gatekeepers for both good and bad. Still, with few exceptions, most authors want to ensure their published works are well-received. Is my book good enough? Have I made any errors? Should I put it out there? These are the questions that haunt self-published authors…or should…
The PBS Blog was not my introduction to blogging. At first, I hosted a blog through Blogger in honor of my first novel The Aftermath. My second blog, A House of Poetry, was dedicated to poetry and hosted here on WordPress. Neither of these blogs went very far. When I transitioned from A House of Poetry to The PBS Blog, I had a different intention. This time around, I enjoyed blogging, and I did not want to miss a day of publishing content. I was relentless and almost obsessive. I posted three times a day for five or six days a week. My routine looked something like this:
Of course, you have to first produce something. This post is about getting your blog to work for you when you are away, but that doesn’t happen unless you have first created something.
My first tip to getting your blog to work for you even when you aren’t blogging is to be consistent in publishing valuable content when you first start your blog so you have tons of content to repurpose later.
My first posts did not do well far as engagement. But what it did was help me get used to writing publicly, posting regularly, and creating content that people will read weeks, months, and even years later. People are still engaging with posts I wrote four and five years ago because blog posts have a long shelf life, unlike a social media post.
I believe in hard work. I also believe that hard work pays off. These are pretty much the basic principles that help me to keep this blog going.
Update: We are now in the era of the COVID-19 pandemic, which we were not in when this post I first published this post in 2016. More people are at home now, which is a wonderful opportunity to engage your audience because people consume a lot of content. Time spent reading blogs and social media posts have increased significantly, with everyone being at home. On the flip side, there are also more distractions which means that you are easily forgettable if you are not showing up regularly.
Another thing to remember is that a post you publish today can blow up a year from now. A post with five likes now can get 50,000 likes in a year, depending on the spirit of the time and how it is relatable to your post. Here’s an example of what I posted in the original version of this post from 2016:
“Last week, a blog post I published two years ago suddenly got lots of attention. My stats were going crazy! Shooting up to over six hundred views within 48 hours, over 3,000 by the end of the day, and over four thousand shares on Facebook. This was an old post that new visitors were just discovering. This is a clear example of your blog working for you. If I wanted, I could have sat back and took an entire week off and made it up in views, likes, and follows coming in from that post alone. This same thing can work on articles that surround certain historical events, like 9/11. Maybe you posted something on 9/11, and two years from now, it gets all of the attention you thought it deserved when you first published it. It’s all about timing.” – Yecheilyah
You won’t have to worry about posting as much once you’ve been doing it for some time, and you won’t have to worry about losing followers when you are not blogging because there is enough content for people who have not yet discovered your blog to read.
Schedule Your Blog Posts
Although I was publishing a lot initially, it doesn’t mean that I was coming up with the content on the fly. I planned my posts out and scheduled them. If you go into your WordPress dashboard, you can schedule your blog posts so that they will go live without you having to sit in front of the computer or phone and do it manually. If you are in the US, I recommend scheduling it to go live at midnight so you can reach people all over the world who are in different time zones. We talked about this in another post already, so as not to be redundant, I will refer you to that post which you can find here.
Download the WP App (Or Whatever App is appropriate for your blog platform)
You can also download the WordPress app, which, once the post is live, helps respond to comments and share to social media on the go.
This is probably one of the best tips of them all because you can grow while you sleep, which is like working while you sleep. And who doesn’t like that?
Support Other Blogs/Bloggers
Publishing posts regularly is good, but it is not enough. It is just as important to follow other blogs, comment on other blogs and interact with other bloggers.
The more I interacted with veteran bloggers, participated in challenges, followed and commented on other blogs, the more I became aware of the little nuggets and tidbits I needed to help my blog, not only to grow but also to keep growing. And consistent growth is a goal that I consistently strive for.
Guest blogging, interviewing others, and being active within the community will help you grow even on days you are not blogging because you are leveraging your platform through others. Someone might not have read the article on your page, but if you were a guest on someone else blog or a more prominent blog reblogged/shared your post, their readers become your readers depending on the subject and how it is relatable to them.
It’s a challenge for authors who write and publish books to be consistent in publishing blog posts while trying to write books because blogging is still a form of writing. Whether you are publishing a poem, short story, article, how-to, research article, giving a testimony, or breaking down how a quote is inspirational to you, it’s all still writing.
One solution is that by frequently posting in the beginning, supporting other blogs when you are not blogging, repurposing content, and scheduling blog posts, authors can continually publish books without neglecting their blog.
The key is a little bit of discipline and networking with others, incorporating blogging into your platform building strategy as a necessary part of the work, and producing quality posts as early and as often as possible in your blogging journey.
The door to the patio is open, and the screen door shields me from the insects that I may enjoy the brisk caress of the wind on my skin. And as I inhale the fresh taste of the evening air, enjoying the end of a peaceful day, I think about the genuine that often come from writing. You’d have to excuse the poetic tone of this post. It’s my thinking voice I suppose. The one I use when I’m writing this down in my journal before typing it, twirling the pen between my fingers and tapping it against my lips while staring out in space. Anyway, back to something genuine. To think back on my own writing or to read someone else’s, I feel often that there’s a realness here. Somewhere between the heart and spilled ink is an authenticity few will express verbally. Something about speaking without moving our lips causes us to speak the truth of our hearts. Something about writing it down instead brings about a depth. Something about the movement of mental messaging brings out the emotional intensity many will not express otherwise. I wonder if this is why writing is often associated with therapy. For what is not spoken is often written. Not that everyone writes for such a purpose, but it is historical that writing is an exercise that has caused many to heal or to reveal or stumble upon truths otherwise unknown or not dealt with. Something about how the subconscious mind is uprooted when we write. It is an interesting thought I sought to share before the memory or moment escaped me. Speaking of escape, it’s time I publish this post and retire this laptop for the night. I’ve got laundry to finish and this breeze sure feels good.
Feeling doubtful? Read this! Post Quote: “…the impostor syndrome is actually associated with high-achieving people! If you have those feelings, you may actually be more successful than you perceive yourself to be.”
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The most important factor in a writer’s life, at least in my opinion, is not mere talent. Neither is it some mysterious entity floating in the air called luck. It is not how much you blog or how less you blog. It is not how much money you spend or how little money you spend. It is not even your profound research and marketing skills. These elements surely help, but the greatest difference and perhaps the most unique too, between writing and other careers is a writer’s level of discipline and confidence. To keep writing, I often find that I must maintain a proper balance of each of them. Believing enough in your ability to write and having a consistent writing practice is often the difference between aspiring authors and published authors. Of course, it does not stop here but it is a step in the right direction.
The advice we hear from like-minded bloggers, agents, editors, or just authors, in general, have always, and perhaps will continue to be, our focus on writing. Because engaging in any activity of whatever sort on a daily basis naturally makes one more familiar with it, we will always hear how important it is to write and to keep writing. While this is good advice, I think that for many writers finding the time to write and sketching out a daily routine is not always easy and this is often underestimated by those who are not writers or those who consider writing to involve less work than other careers.
“Self-discipline, what many call will-power, refers to the ability to persist at difficult or unpleasant tasks until they are completed. People who possess high self-discipline are able to overcome reluctance to begin tasks and stay on track despite distractions. Those with low self-discipline procrastinate and show poor follow-through, often failing to complete tasks even tasks they want very much to complete.” – Wikipedia
When a writer transitions from the workplace to fulfill a writing career, his initial challenge will be to maintain a certain level of self-discipline. For years he has not had to create his own time sheets, develop his own projects, and schedule his own lunch breaks. All of this has been done for him by the corporation in which he has worked for. It is now that, as a full-time writer, he must put in the necessary time to ensure a proper work day, rest, and vacation time.
He must dig deep into his resourceful mind and find the inspiration to write, in some way, daily. If he is not writing, then he must attempt to focus that energy in the direction of reading, social media marketing, offline marketing, and public speaking events to keep in line with the workflow. As we can see, the full-time writer has a lot to do and it is not always easy finding the discipline to get it done.
Sometimes it is just so hard finding the time. What I have come to invest in, however, is my purpose. As long as I remember my purpose and invest in that it is usually enough to keep me moving. This is because discipline works hand in hand with motivation and drive. It is that ingrained, determined urge to attain a goal or satisfy a need. It is the answer to the question, “Why do you write?” This answer is different for each of us but the result is the same. If every full-time writer kept his primary goal, the answer to the question of why he or she must write, always at the forefront of his mind it can undoubtedly become the catalyst to a more disciplined writing life and as a result more material.
Yet, in all of this, a writer must still believe in his ability to write and speak this into existence.
There’s a lot of criticism out there for writers. It is enough to keep us full for a lifetime. Not only in its relation to the backlash geared at Self-Publishers, but many people also do not see entrepreneurship, specifically writing, as being a “real job”. For this reason, confidence is necessary to be an apart of this movement. It is not to think more highly of yourself than you should think, (*caution: recipe for disaster*) since there is a power greater than you. But confidence is the state of feeling certain about something.
Working for you can feel like a blessing and a curse. There is so much to do, so much to strive for and (wait for it) so much failure. But if you believe in that aged old saying, “hard work pays off”, you will allow self-discipline and experience to train you into the professional you need to become.
One of the greatest ways to maintain just enough confidence to get the work done but at the same time maintain just enough humility is to be of help to others as best and as often as you can. What you do always comes back. How you treat others will almost certainly reflect how you yourself are treated. It’s not always about you, and yet your personal goals are still important.
So there’s a balance between our level of discipline–which will get the work done–and our level of confidence, which will keep us going when a project has failed to meet the goal. In the words of Kevin Nance, “failure curdles into something else… I go down into that failed place, and I think, ‘I’m going to take a look at that failure and make something of it”.
If you’re like me, you’ve wondered how to be as genuine as possible in writing online but without being too personal. I understand some people are extremely open but I’m not. Telling my personal business is not something I do in real life, let alone online. However, to relate to people does require some level of openness. How does one balance this? Here’re some things I’ve tried doing on this blog to help you to relate to me personally without being too detailed:
Talk to Us, Not at Us
You are not my fans and this is not a stage. We hear it over and over again the importance of writing in a conversational manner. This means to approach your blog as if the people reading (that’s us) are actually sitting right across from your breakfast table sipping coffee or maybe sitting on the couch laughing and you’re having a conversation. This is recommended because it makes your posts read more genuine than the business-like tone (unless your post is strictly business-like). I’d recommend this for your email lists as well.
Share Experiences / Admit Mistakes
This really helps us to remember that you’re not a robot programmed to schedule posts. We’ve all been through things in our life that has provided us with much to share. I’m sure many of us are over twenty-one and have tons of stories and life lessons to give. There’s no such thing as being “qualified” to give advice. No one has walked your shoes so no one can tell the stories or share the wisdom that you share. It’s like writing. While we can certainly share information, resources, and tips, why you write is a separate matter. No one can define this for you. It’s a different journey in and of itself. In any event, sharing experiences certainly gives your blog a more personal feel to it. With this comes admitting to your mistakes. It will take lots of courage to admit to a mistake you made in private let alone in public but this can be balanced with what you are learning from that mistake to create a nice personal touch. In this way, you’re not just whining but offering something of value to your blog without over doing it. It also showcases humility.
Show Emotion
I’ve found that some of my best posts are the ones where I am showing emotion. This isn’t to say that I’m writing you tears or cursing someone out. That’s extra. Showing emotion just means that you are being real. Even the strongest person is going to get frustrated sometimes or hurt or experience doubt. It doesn’t make you weak or unfaithful, it just makes you real. It’s OK to use your blog to vent a little bit. Not to the point where you’re out of control but just enough to show vulnerability. Again, this isn’t weakness, its realness. We struggle every day and hiding that struggle only makes you look like a phony. No, you do not have it all together and even if you do some days are not going to be easy. Readers can relate to this kind of stuff and it helps to build a stronger bond with us. You never know who is reading your blog and gaining from your strength.
Family Photos / Updates
No, I’m not talking about why your sister in law’s baby cousin Tracy slept with your best friend. That’s telling you and someone else’ business. I’m just talking about a little family update now and again. (Maybe you just got married for instance) Posting family photos or giving family updates is a great way to connect with readers. Again, it’s a personal thing but not over the top. Maybe you just had an anniversary, bought a house, or took a family trip. What was it like? Did you enjoy yourself? This makes readers feel closer to you and as a result, closer to your blog.
Personality
This seems obvious but it really can pass us by as we settle into our blog niches and routines (I don’t really do the niche thing. I blog about whatever moves me). Your personality is your character and not many people showcase their character in their post but this is a nice personal touch without going all out. Even in business type posts, it’s OK to implement some persona. Are you funny? Sarcastic? Serious? These attributes should come across in your writing because it’s you. It helps readers get to know you in a very personal but not too personal way. By very personal I mean that people understand what you like and what you don’t like. They know what makes you upset and what makes you laugh. They get to know you because who you are will shine through your writing.
News Articles and Third Party Links
They say 90% of communication is non-verbal. This means that most of who you are do not come through in your words but in your actions (i.e. actions speak louder than words). When you share content from others, even news, you are showing a part of yourself. If you pay attention, you can discern the persona or the thoughts of bloggers who rarely blog about how they are feeling because you can see them in the third party information that they share. I can see it in your quotes, your re-blogs, and your links. You may not say much, but I see you. I see you in your actions. I feel when you are in disagreement because the contention is dripping from your energy. I can feel your nose turned up into the air and almost see your head shake. I know because I can smell the aura on your breath and not even the best perfume, cologne, or craftily arranged words will hide it.
Music
What is more personal than music? If actions show your true self, then music is a mirror. The inspiration behind my Throwback Thursday Jams is my attempt at showing another side of myself on this blog other than writing. It is my way of opening up. Not to the extent that I’m talking too much, but just enough for you to get to know me a little more. If you’re still not sure how to be more personal, talking about the kind of music you like or any kind of art is a great way to connect with others.
I can probably think of so many other ways in which we can get personal in our blog post (sharing recipes is another one) without telling our business but I’d like to hear your thoughts as well so I’ll stop here. To be clear, when I say personal I’m not talking about personal in the sense that we tend to think of it. I’m not saying to gossip about your neighbor or tell us that your nephew is homeless. I’m not saying to “sneak diss” someone you didn’t have the intestinal fortitude to approach personally, and I’m not talking about posting about how your rent was due but your husband or wife couldn’t pay the bill. By personal, I just mean to incorporate a dash of persona, a pinch of emotion, and a sprinkle of humility in each post. Let us know that you’re real.
Would you let me ribbon tie my waiting into your lap?
Take me dripping in mistakes like I got flaws for fragrance
Can you wait for me to get it right?
This belly
filled to the brim with passion
like I got fire clenched in my fists and a furnace in my throat
As if you’d just emerged from the safety of your mother’s womb
would you wait for me
to breathe life into your lungs
to breathe logic into your conscience?
Let kindness touch you gentle,
soft like pillow talk
or whispering prayers in a bowl of incense
Touch me endurance
and I’ll dip my hands into purpose
and feed you hope through a straw
So let the storms begin
let the winds blow
and the nations rage
let the heavens chop off pieces of ice for our tribulation
let hailstones come bungee jumping from the sky to put dents in our joy
and I promise you
if you wait for me
I’ll command my words to stitch you a smile
and in time
we will simmer tragedy
into the polished pillars
of diamonds in the ruff.
The PBS Blog 