How to Get Your Blog to Work for You (When You’re Not Blogging)

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Since I have a family camping trip coming up (Whoo hoo!) and I know that many of you are also looking forward to breaks and vacations as this year nears its end, I thought this was a perfect time to discuss how we can ensure our blogs are still putting in work (even when we’re not).

When I started this blog in 2014, I didn’t know about the specifics of what went into building a blog that could last. I also didn’t care. At least not consciously. I mean obviously I wanted to grow, but I wasn’t devoting any time and effort into figuring that out. My learning process has been pretty much learn as you go. The more I interacted with veteran bloggers, participated in challenges, and commented on other blogs the more I became aware of the little nuggets and tidbits I needed to help my blog, not to grow, but to keep growing. Which is, of course, a goal that I consistently strive for.

Though I wasn’t new to the concept of blogging, I was afraid to miss a day of blogging, let alone a couple days! But, this turned out to work in my favor. Once I decided I wanted to stick around for awhile, I developed a routine that I kept up for my first year of blogging. This routine, as I discussed in How I Reached 300 Blog Followers in 3 Months, consisted of me publishing three new posts every day for six days. I know, crazy, right? Maybe so, but to get your blog to work for you even when you aren’t blogging is going to take you getting a little bit crazy (especially in the beginning).

I’m not an expert and you probably have more followers than I do (lol hee hee), but I do believe in hard work. I also believe that hard work pays off. These are pretty much the basic principles that help me to keep this blog going.

One way that I’ve found for bloggers like me to be consistently active is to….be active! As active in the blogging community as possible. In the beginning, you should be publishing a new post every other day or once a week at minimum. No, not once a month, that’s pushing it. Pushing what? Pushing your chances of not being seen. In addition to posting its also important to follow other blogs, comment on other blogs and interact on social media. It’s also important to respond to comments on your own blog as well. Communication is key. Not only do I believe new bloggers could benefit from doing these simple, basic things, but I believe they should do it obsessively! (What?)

OK, let me explain obsessively. Perhaps dedication is a better word? I’m not saying that quantity beats quality. I am saying that with dedication and persistence it won’t matter, you can have both; pushing quality content at faster rates. I know, don’t look at me like that. This post is about getting your blog to work for you when you are away, but that doesn’t happen unless you first work on your blog.

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Here’s the thing: When you are active in the blogging community (really active), your blog will get views and follows even on the days when you are not blogging. I’m not saying you should blog just for those follows (as your content must still have enough value for people to stick around), but what I am saying is that hard work pays off. If you work at setting a foundation that’s strong, then you can build on it. You won’t have to worry about posting as much once you’ve been doing it consistently for a period of time and you won’t have to worry about losing followers as much because there’s enough content for people who have not yet discovered your blog, to read. I’m not saying work like a Hebrew slave. I’m saying start working like a Hebrew slave and then quit. Start off strong and your blog will be there for you in the end. Yes, some people aren’t fond of receiving lots of blog post from their subscriptions but who cares? Not me. Sure, you’ll lose followers. It happens, part of the territory. Don’t take it personally. It’s inevitable. Everyone does not like you. Don’t sweat the small stuff.

On creating enough content for others to read:

Last week a blog post I published two years ago suddenly got lots of attention. My stats were going crazy! Shooting up to over six hundred views within a 48 hour period (over 3,000 by the end of the day) with over four thousand shares on Facebook. This was an old post that was just being discovered by new visitors. OK, so it only lasted two days, but here’s a clear example of your blog working for you! If I wanted, I could have sat back and took an entire week off and made it up in views, likes, and follows coming in from that post alone. This same thing can work on posts that surround certain historical events, like 9/11. Maybe you posted something on 9/11 and two years from now it gets all of the attention you thought it deserved when you first published it. It’s all about timing.

Time spent blogging and time spent writing can often clash into each other, frustrating author bloggers who understand the value of using blogging as a legitimate platform, while at the same time understanding that producing more material is essential. We struggle between having a presence in the blogosphere and dedicating more time to our books. Contrary to popular belief, there’s a way to stay active in the blogosphere while consistently producing material without neglecting the blog. Yes, I’m saying its possible. I know because I’ve done it. Since starting this blog, I’ve published three books and I am in the process of publishing two more next year.

The key is a little bit of discipline and networking with others, incorporating blogging into your platform building strategy as a necessary part of the work, and producing quality posts as early and as often as possible in your blogging journey.

An Easier Way

Sorry, unfortunately, there are no shortcuts. There’s no way to build a blog than to work at it. The best way for us to grow our blogs is to be present.

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“How ya’ll liking the new look of the blog? Not really a fan of the tags at the top but I got tired of the gray. I’m wearing it instead, hee hee.”
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27 thoughts on “How to Get Your Blog to Work for You (When You’re Not Blogging)

  1. I absolutely agree: hard work eventually pays off. Only for some, it happened later than others 😉

    I had a similar learning curve as you, I started knowing nothing and learned on te go. Becuase you know, some things have to be done. You can read about it and think you’ve understand, but only when you actually do them, you do understand.

    I started off by posting 2/3 blogs a week. It didn’t lead to much in the first year. My jumping point was when I partecipated in AtoZ Challenge the first time. And yes, blogging every day for a week, being forced to connect and engange… that’s what really tought me how this is done.
    Now I’m scaling down. I want to concentrate on producing better content, and since I’m a slow writer, that takes time for me. It takes me over a week to write one of my posts, the ones I care about. That means I can only produce 1 or 2 of these posts a month. The rest of the time I share news and opinions, collections of articles. But as you said, after two years of blogging, I have a lot of content that I can share all the time. that really makes a difference.

    I do see that after two years of consistent blogging, my blgo works for me, even whan I’m not there. I also do see that when I don’t engage for a time, engagement falls.

    Social medias are demanding animals 😉

    Liked by 1 person

    1. Yup, all truth. One thing I thought of mentioning but didn’t is that updating the blog can cover a wide range of things. As you know, I don’t just post articles (since the good articles do take time to write. I must have revised this one like 15 times!) but also quotes, reblogs, links to others. There’s a lot of ways we can update the blog without actually writing a new article. And yes, I’m glad you mentioned the Challenge! That’s another thing I thought of mentioning but didn’t. Participation in challenges is a great help. My participation in the 2015 Blogging University Writing 101 was one of my biggest turning points. That and Colleen’s Writer’s Quote Wednesday.

      Liked by 1 person

  2. Very interesting blog! It is a challenge every now and then to find the time to write if there is too many going on in your life. I should find some though!

    Thank you for sharing and pushing me 🙂

    Warm regards,
    Tieme

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    1. Yes! I looovee to schedule posts. In fact, that’s how it’s possible for me to be an active blogger while staying focused on my work. By use of my mobile, I am always available to respond to comments and if it gets too much, I can just turn my phone off. Either way I don’t have to stop in the middle of the day to publish a blog post (unless something hits me like that) because its already scheduled to go out, freeing up a lot of time.

      Liked by 1 person

  3. Through trial and error, I’ve learned consistency is key. If you plan to be away, and won’t have access, schedule posts and mention that you’ll respond and catch up upon your return. Leaving your blog to collect dust won’t help. 😊

    Liked by 1 person

  4. I really needed this today! I’ve been blogging for about a year and a half and I have 66 followers. Yes, EXTREMELY discouraging…enough so that I thought maybe I should just stop and quit the Facebook stuff as well. I’ve tried different scenarios, but have almost always blogged at least once a week. I’ve tried every day, a couple times a week, still just trying to get a feel for it and what works. I don’t know if it’s the site itself, my content, me?! Just can’t get a handle on it. So after reading this, will try to just keep plugging away. Thanks for the post!

    Liked by 1 person

    1. You’re welcome. It really does take time. During my first six months to a year of blogging, I wasn’t getting much of any feedback. Even though I was posting a lot I was getting no likes and no commentary. HOWEVER, I just kept going, networking with others, responding to the comments I did get, and really enjoying what I was doing and it paid off. Cherish your 66 followers and give them all the value you can give, they are worth it. Someone comments on your blog, comment right back. Show how much you appreciate what you do have and you will grow, no doubt. Just keep going. Remember: 97% of the people who work for someone else are employed by the 3% who didn’t quit. 😉

      Liked by 1 person

  5. You make some really good points, thank you. I always say as in the laws of physics that you have to put something in to get something out. With the power of the Internet, there can be an exponential growth. As people discover your blog the amount of effort required to get a certain level of results decreases. It can take a lot of work to get 50 followers but the same effort, later on, could get you 200.

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