My 7 Instagram Tips for New Authors

Some ask me about using Instagram. I don’t know if I am the right person to ask; I don’t have a lot of followers (if that’s important). But, I managed to put together something for you. First, I think IG is a great place for writers because there is a huge reader and writing community there. But ya’ll know me and if you don’t here’s the thing: I am not just a writer. I am also a wife, student, and now the co-founder and CFO of my family’s new Non-Profit Heart of the Streets Inc (learn more here), which means I value my time so I don’t invest too much time in anything without researching it. I use IG because it works for my business and the support is better than what I receive from Facebook and Twitter. Below, you will find seven tips I put together for new writers who also enjoy using the gram. Hope it helps.

  • Private Page to Business Page

There are three kinds of pages. Private, Public, and Business pages. If you’re an author or businessperson using Instagram, it’s a good idea that your page is a business page. If you are using IG for business and your page is private it doesn’t make much sense. You won’t be able to track to see if your post strategy is working (assuming you have a strategy), and people who want to visit your website to possibly buy your product or learn more about you as a businessperson will be turned off when they run into the private wall. They may not return. Get out of thinking anything on the internet is private. It’s not and making your profile private does not make it “safe.”

Before you make the switch:

  • You will have to connect to a Facebook page. Not your personal page but an actual page. If you have not already, head over to Facebook and create a Facebook page for your author business. This will make it easier when you switch over. Then, come back to your IG, click on the three bars and go to settings. Click on account. Scroll down until you see the option to create a business page.

If this is your personal account you are switching from, make sure it’s because you’re ready to transform the posts from your personal page into more business savvy content and not just random pictures of your cat. Some say you shouldn’t change your personal page to a business page (because of the cat thing), but I have found I get more engagement and clicks to my website using my personal page so this will depend on where you are already. If you have a separate business page and that page is already lit, by all means use it. As a new author though, you probably are using your personal page for now so you can just turn that page into a business page to make things easier.

Just as author blogs differ from business blogs, I believe author social media pages differ from business, social media pages in some ways. Sharing our interests is part of people getting to know us better and people buy books from people they know and share interests with. The personal page, in my opinion, for new authors is the page people care most about and it makes sense to build on this by transforming it into a business page and publishing content that shows off your persona but is not so personal it’s distracting.

  • Track Progress by Using Instagram’s Insights So You Know What’s Working and What’s Not

Once you’ve decided you are ready, making the switch from a private to a business page will help you to track the actions of your audience and to see which posts are actually reaching people. One of the hardest things to do is to understand what people want. The only way to know is to ask or to track behavior/pay attention to actions.

When your IG page is a business page, you get to see things you won’t see on personal pages. Below are screenshots of posts from my page. If you click on the insights (which you can see under your post but only if your page is a business account) you can see not just how many likes you got, but how many people shared your post,  viewed your profile, or clicked on your website link. These are the things you want to pay attention to because it shows you what people are most interested in. The thing about any business social media page is that it differs from pages that you are only using to connect with family members or hang out. On those pages, likes and shares don’t mean much except maybe to boost your ego. On business pages, though, likes and shares are important to you understanding how your content performs – by tracking metrics over time – and is the key to developing a content strategy that works best for you.

As a business page on social media, the formula is typically:

Engagement = Likes / Comments

____________

Followers

  • Likes
  • Comments
  • Shared
  • Saved to collection
  • Profile Visits
  • Reach (Impressions)

My personal testimonies are a favorite for readers. Although the first picture got more likes, the second picture did just as well if you look at the other components. The first picture was saved six times and four people visited my profile. The second picture got three saves but two shares. This tells me my audience really enjoys the testimonies, but there are other things to see…

There is so much to see here, where the views came from, reach, profile visits, website clicks, e.g. And while I did not get new followers, six people did take action (viewed my profile or went to my website) which is what every authorpreneur wants! Other things you can track include:

Chicago (my hometown), Atlanta, New York, Houston, and Charlotte are where the bulk of my support comes from. I am happy to see ATL at the top since I live in Georgia and to see the Chi representing. My biggest audience is made up of women which is always good since I am a woman, and the age group is between 25-44. Let’s move on.

  • Your IG Bio

I just changed my bio again because I wanted it to reflect what I do and what I offer. Rather than my usual: Author, Blogger, Poet, I wanted to be specific. With limited characters, this isn’t easy. I decided on:

“I write Historical Fiction novels and novellas, Inspirational Non-Fiction, and Poetry | Restoring Black Historical truth for the freedom of all people.”

Following this is a link to my website (see pic) directing people to the specific page I created for this purpose. Also, I do not (at this writing) have many followers but that doesn’t matter to me much if those numbers don’t match the support. I have an arrow pointing to publisher because under the business account you can choose what best represents your brand. Notice I have an arrow pointed toward my highlights. Once you create a story you can add it to your highlights if you want to keep it at the forefront of your page. My highlights include my book signing pictures and events. This helps people get a feel for the work I do. Lastly, notice the call to action button (Email), which further encourages people to take action. What I want is to add a buy button as well.

It may not seem like a big deal to put all this work into an IG profile, especially with such limited space but as authors we are the whole package. Everything must represent who we are.

  • Use Sharp, HQ Images

Instagram’s focus is on photos so if the pictures you’re posting look grainy and pixelated it won’t attract many readers. Try to use sharp, high-quality images in your post. You can brand yourself by creating lovely images using Canva or PosterMyWall. It’s also good if the images have something to do with your books or show off your personality in some way. A good practice is something I saw someone post about looking at your last 9 posts. Can someone understand who you are and what you offer by these posts alone? I’ve been doing this (looking at my last 9 posts) and it has been a helpful reminder to publish content that is relevant to my books or services or who I am as a person. People will see the image before they see the caption so it’s important that the image speaks first.

  • Include Text with Images

Make good use of the caption area where you can add text. It is a good idea to always use text when posting images on Instagram. I have noticed that some celebs don’t do this, but that’s because they’ve already built their audience. David Banner doesn’t have to include text on his images and he will still get over a thousand likes and hundreds of comments and shares, but you are not David Banner. You are a new author at the beginning of an exciting journey and you are introducing people to who you are for the first time. Use text to explain the images you post. It doesn’t have to be long and fancy. Something as simple as a sentence is good. Nothing to say? Just use hashtags. Anything is better than leaving it blank.

  • Hashtags

Going back to this screenshot, it appears my hashtags are working on this post, reaching 45 people alone. Hashtags don’t exist just so you can be cute but they work just like the tags you’ll use on a blog post. They are searchable on social media. If you click on your hashtag, it will take you to all the posts relevant to that hashtag. They help categorize content and track discussion topics based on keywords. You can Google the hashtags that are best for your business. It may even be necessary to research your hashtags (I did because I’m a nerd lol). There are tools available like Hashtags.org or HashtagDirectory.com that can help you. You don’t really need 50 hashtags. The most important thing is that the hashtags you use are trending and apply to your business.

Website Link or Linktree in Bio

Where are you directing people to? What do you want people to do once they’ve seen your post? Do you want them to like, comment and move on with their lives? Do you want them to research something? Do you want them to buy something? What do you want people to do when they come across your page? That answer is the link you promote in your bio. As stated before, social media should not be the end of the road. If you’re trying to sell books, you should be directing people to your author website, the place where they can learn more about who you are, what you offer, and how it is beneficial to their lives.

In your bio, you may also want to include a special website link. This link is special because it can be created specifically for Instagram. Instead of posting the link to the site alone, you can create a landing page with buttons specific to where you want people to go. Chances are you have more than one link to promote which means you can do one of two things:

  • You can use linktree to compile link buttons
  • You can create your own version landing page on your website

If you don’t have a website, I recommend Linktree, which allows you to promote more than one link at a time. When people visit your site they can choose where they want to go. You can also see how often people are visiting your sites. I used linktree for awhile and it’s excellent. What I love most is being able to see how many clicks each button gets and it increased traffic to my author website. I only recently stopped using it  because I have a website.

If you have a website of your own, it doesn’t make much sense to use linktree unless you use the paid version. While recommended, using the free version of linktree can compromise your branding a bit. How so? Linktree, is all over their free version so it was in the URL in my Instagram bio, at the top of the landing page, and at the bottom of the landing page in logo form. To get the best out of Linktree would mean using the paid version but if you have your own website (that you are paying for) it may be a good idea to use your site. This saves money, points people directly to your website, and promotes you and not Linktree. You can also get creative with your link. I used ecreads as the special page for my IG. Something simple and to the point. (If you’d like to check out what I’ve done, visit my IG page and click on the link. You won’t find this link just by going to my website since it’s created specifically for my ig page).

Website Link + Call to action button helps direct potential readers to your books, blog or wherever you want them to go. Remember, social media is not the end of the road. If you want people to do more than like a post, be sure to lead them somewhere they can learn more.

The only time your IG shouldn’t have a website link is if you are not using it for business and are just on there to socialize and hang out.


To summarize:

  • Switch your account from Private to Public and then create a Business page. Change up your content to reflect your business profile and use the metrics you see overtime to improve your strategy and increase clicks to your website
  • Write a bio that targets what it is that you do and what you offer
  • Use hashtags strategically, researching the ones that best apply to the kind of writer you are
  • Include the link to your website in your bio or use linktr.ee for multiple links
  • Use sharp, high-quality images
  • Use text to describe images
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Courage

How dramatic the transformation is when I turn lioness
how dangerous courage is
how beautiful too
how tingly the feeling when you throw caution to the wind
when an introvert speaks
you know that little mustard seed’s got a fire
how revolutionary to be humble in spirit,
but courageous in character.
The weight of this bravery
both heavy and powerful
how sensitive and warrior I am at the same time.
How powerful strength is
when you don’t know that it is there.

Introduce Yourself: Introducing Guest Author Dana Kearney

Today, I’d like to extend a warm welcome to Dana Kearney. Welcome to the PBS Blog. Let’s get started!


What was you childhood dream?

My childhood dream was to be a doctor. Then I realized hospitals and sick people scare me. So I had to find something else to be and I always loved writing.

Cool. In your own words, what is love?

Love is a connection that you cannot describe. It is so powerful when you feel it you know because you have never felt it before. It is a part of the air you breathe. It is unconditional. Love has been around since the beginning of time. Love lasts through the universe and galaxies. It is a selfless feeling that transforms you into your highest self. Love is when frequencies align, your life is complete, and the passion is at its peak. Love is when you see stars in their eyes. Love is balance with the universe.

Okaay Dana. What would be the most amazing adventure to go on?

A trip around the world would be the most exciting to go on. You could travel many different ways and see so many historic sites.

I love that. Who is your favorite writer?

My favorite writer is Zora Neale Hurston. Her stories transcend, time, space and culture. She takes us through two worlds where some of us live.  She describes a time that has passed, but it is also infinite.  She gives our lives space, meaning, love, and divinity.

What kind of music do you like?

I like rhythm and blues, hip-hop, pop, old school music from the 50’s, 60’s and 70’s. Sometimes I pick whatever makes me escape into another place and other times I pick what resonates with current moments in time.

Nice. Dana, define racism.

Racism is the power to negatively impact millions of lives through housing, employment, and natural resources based on race.

Nicely put. What’s your favorite TV Show? Movie?

My favorite movie is Gladiator. I love stories of Ancient Times. I love how the actors bring you into the story. They make you root for one over the other. Behind all the backstabbing and treachery it is a love story and a father trying to return home after he avenges his family.

Diamonds or Light? is available now on Amazon.

What’s the most difficult thing about being a writer? The most exciting thing?

The most difficult part about being a writer is getting your thoughts into a familiar structure. The most exciting part is giving your perspective on life.

What does that mean, getting your thoughts into a familiar structure?

Putting my thoughts into a format that people are comfortable with. As your thoughts come out they may not be organized or naturally flow.

Ahh. Got it. That’s true. Is there anything you don’t you like about yourself?

I don’t like my need for perfection. It stresses me out but I still strive for perfection.

Life is not always pretty. We all experience hardship every now and again. What is your best advice for reducing stress?

My best advice for reducing stress is take care of yourself. Do what makes you happy. Take time to meditate or pray. Take time to do your favorite things. Take care of yourself.

I love it.

Thank you Dana for spending this time with us. We enjoyed you!


Copyright©2019 Dana Kearney. photo used with permission.

Bio.

Dana Kearney was raised in Oakland, CA and graduated from the University of California Davis. Dana was a public school educator for ten years. She loves to read, write, swim, teach, and travel. Dana still lives in California and is currently working on Diamonds or Light? Part II

Please be sure to follow Dana online!

Blog. https://orangeallinherit.com/

Instagram: @diamondsorLight

Be Authentic: Message to New Indie Authors

In, building connections as a writer on social media, it’s important that you are authentic in those interactions. What does this mean? It means to be genuine and true, to be real but what does this mean? To be genuine and true is to be yourself in a way that does not force others to accept you, but brings together those who share the same passion as you do. People can tell if you are sharing something just to sell your books or sharing something because you deeply love it and you care about sharing that love with others for their benefit. You genuinely want to educate people, inspire people, empower people, or you want to make them laugh, or help them to heal or evolve. What people get out of getting to know more about you? What value do you offer that helps to make their lives better? This is what building relationships are about. It’s not so much about the book itself, it’s more who you are, who we all are and how your book seeks to make us better. It doesn’t matter if you write fiction or non-fiction, in what way are we better from reading your book? This answer is revealed in your genuine interactions with others. People can tell if the information you are sharing is not authentic. We can tell if you’re sharing something just to sell your book versus sharing something because you want us to be better.

The problem is not that “artistry” doesn’t sell. There is no debate to be had about writing as an art and as a business. It is both. Integrity is everything and I personally believe no one should ever compromise that. Even more so, I believe it is this very integrity that makes us interested in an artist in the first place whether that artist is an author or musician or painter. There’s this debate about wanting to make real money from writing or treating it as an art I do not understand. There is no competition to be had. It is possible to be a serious businessperson and artist at the same time. The problem is too many new Indie authors aren’t authentic about the art enough to build trust among readers to the extent that we care about supporting that author’s work.

This isn’t about trying to find anyone to read our books. You are in search of people who share your passions, goals, and belief system. You aren’t here to force people to share those passions and beliefs but to connect with those who do. This isn’t about trying to make people like you. This is about genuinely connecting with those who do. These are authentic connections. It doesn’t matter how many times you talk about your book if I know nothing about you or share your vision or if I don’t care about what you are bringing to the table, I am not buying the book and I am not the reader you want. You don’t want me. You want the reader interested in the value you are bringing. To get here is to start with offering value where being yourself is not a gimmick.


If you would like to take the step toward helping your potential readers to get to know more about you and your passions and how you can help to make us better through your writing, be sure to take part in my Author Introduce Yourself Feature, specifically designed to help us to get to know you better. Learn how to do so HERE and stay tuned for tomorrow’s featured author.

Also, don’t forget that FOUR of my books are on sale for the month of February. If you are into Black Historical Fiction, Women’s Fiction or poetry, choose your favorite book by clicking HERE and pay just 99cents from now through 2/28. 

Introduce Yourself: Introducing Guest Author Trish Hubschman.

Today, I’d like to welcome Trish Hubschman. Welcome to The PBS Blog! Let’s get started.


What is your name and where are you from?

I’m Trish Hubschman.  I live on Long Island, NY.

What was your childhood dream?

Since sixth grade, 40 plus years ago, I wanted to be a published author.

Awesome. What skill would you like to master?

I’m not very good at navigating websites and blogs. That seems important in this business. I have to learn how to get around them better.

No worries. If you have the means, you can pay someone to do that for you ;-). Trish, what’s your favorite food?

Same as everyone else’s – – pizza and cheeseburgers.

Ha! Pizza is my husband’s fav. Let’s talk about writing a bit. When did you publish your first book? What was that like?

The first Tracy Gayle mystery  novel, The Fire, was published in 2015.

Stiff Competition (Miss America) is available now on Amazon.

What was that like? Must have been exciting!

I  published with America Star Books. They were free.  I didn’t have any involvement in it. This book Stiff Competition means more to me.  I was part of the whole process. 

Trish, married?

I’ve been married 27 years this coming March.

Congratulations! What’s your favorite TV Show? Movie?

I don’t watch TV in this century. In the 70s I did. My favorite show was Little House on the Prairie.  I grew up with Laura Ingalls.

And what are some advantages, in your opinion, of eliminating television? What can we learn?

TV in the past was better, the shows, for one.  The   visual and  sound quality were better in the past too.  I’m hearing and visually impaired.  It’s worse now than it was, but today’s TV turns me off, so I don’t bother trying.

Got it. Trish, why is writing important to you?

It’s a big part of me that makes me feel whole.  As a hearing impaired person, writing is the best way for me to communicate and express myself.

Beautiful. What genre do you write in, why?

For novels, romantic suspense. I love, love.  The mystery part makes it more fun.  In short stories, I write all genres.

Trish, thank you for spending this time with us. We enjoyed you!


Copyright ©2019. Trish Hubschman. photo used with permission.

Bio.

Trish Hubschman has published three books with America Star Books: a short story collection of time travel and romance stories called Through Time and the first two books in the Tracy Gayle/Danny Tide series: The Fire and Unlucky Break. Trish attended college at Long Island University’s Southampton campus, earning a BA degree in English with an emphasis in writing. She lives on Long Island with her husband and two dogs.

About the Book.

America’s favorite rock band, Tidalwave, is playing the Miss America pageant. Band leader Danny Tide is emceeing the event.  All is going according to schedule. The judges have picked the 10 semi–finalists. Suddenly, everything comes to a halt. Miss New Jersey is missing. Nobody knows what happened to her or where she is. Danny calls his longtime PI friend, Tracy Gayle, and asks her to come down to Atlantic City to help figure things out. In need of her best friend for personal support and eager to get to another case, Tracy agrees. There’s an all–out search of the hotels on the boardwalk. They find Miss New Jersey, but it’s not good. Her kidnapping leads to another assault and murder. The big star and the lady PI work together on this one, so that the Miss America pageant can continue as usual.

Be Sure to Follow Trish Online!

https://www.dldbooks.com/hubschman/


Are you a new author? Looking for more exposure? Learn more about my Introduce Yourself Feature HERE.

Warrior

Photo by Beth Tate on Unsplash

You were a warrior from the womb and your entrance was a victory. Since the moment you opened your mouth, they knew you were a prophet/prophetess. In your lungs was a war-cry, your fingers fit to hold swords and angels sang. When your footsteps kissed the ground, you were savior and fallen angels bowed when you breathed because the Gods ain’t got nothing on you. Magnificently and incredibly made from the richness of the soil. There were rumors about your skin and the audacity of it to shine like that. They didn’t know it was because you were born with a crown on your head. They treated you that way because they didn’t know you were a warrior and now that you know this, do not become a peasant. Do not lower yourself from the throne you were promised at conception if you want it. Do not shrink. Rise.

Jer 1:5 “Before I formed you in the belly, I knew you, and before you came out of the womb, I did set you apart – I appointed you a prophet to nations.”